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QC Makeup Academy’s Ultimate Master List of Blog Resources

By About the School, Career Advice, Education, Your Makeup Career No Comments

Oh, hey! Are you a student of QC Makeup Academy – or thinking of enrolling? Maybe you’re a brand-new graduate who just got their internationally-recognized certification, but don’t know what your next step should be? Or perhaps you have dreams of launching your very own business in the beauty industry and have no idea where to start?

Either way, you’ve come to the right place!

In this ULTIMATE Master List, we’ll provide you with ALL our top recommended, in-house blog resources. These resources will cover virtually everything you need to know, whether you’re a QC student or a certified MUA in need of some career advice. Simply bookmark this list and refer back to it whenever you need it!

So, on that note, let’s get started!

Before We Dive In, Have You Joined QC Makeup Academy’s Virtual Classroom Yet?

Did you know that as soon as you enroll with QC Makeup Academy, you’re automatically eligible to become a member of our private Virtual Classroom on Facebook? It’s true!

In this exclusive group, you can:

  • Connect and network with other QC students and graduates;
  • Post your work and get constructive feedback that’ll help you grow as an artist;
  • Get any questions you may have answered by our awesome staff, as well as our amazing Peer Mentor(s);
  • Discuss the beauty industry and gain invaluable insights into what YOU can expect once you launch your career;
  • Get all sorts of helpful business/career tips and tricks;
  • And MUCH more!

So, what are you waiting for? Join QC’s free Virtual Classroom on Facebook today! 💕

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Student Resources

Alright, now let’s get to the good stuff! If you’re thinking of enrolling with QC Makeup Academy, or you’re already a student, these blog resources are for YOU!

a makeup artist does makeup to a blonde for a holiday or a photo shoot. the concept of professional cosmetic services.
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Makeup Artistry Resources

If you’re enrolled in (or a graduate of) any of QC Makeup Academy’s self-paced, online makeup programs, you’ll more than likely benefit from this section! So, give this list a look-over… There’s probably at least ONE article in here that’ll catch your eye!

Business & Career Resources for Makeup Artists:

Close up beauty girl with freckles and thick eyebrows, applying moisturizing skincare cream, lotion or mask for skin lifting and anti-aging detoxifying effect, white background. Makeup article.

Skincare Resources

Currently a student – or graduate – of QC Makeup Academy’s Skincare Course? Then you’ve guessed it… The blog articles below have been hand-picked just for you!

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Additional Beauty Industry Resources

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Connect with QC Makeup Academy on Social Media!

Want to follow us on social media? Maybe want to slide into our DMs for a chat? Sounds good to us! 😘

Here’s where you can connect with QC Makeup Academy:

Reach Out to Our Awesome Student Support Team!

Furthermore, don’t forget that whether you’re thinking of enrolling with QC Makeup Academy, or are already a student or alumnus, our wonderful Student Support Team is ALWAYS happy to help – however they can! Specifically, they’re available Monday through Friday (between 9am and 5pm EST) via phone, email, and live chat.

If you have any questions for them, here are all of their contact details. Don’t hesitate to reach out!

Got Any Comments or Questions?

Drop them down below! We always love to hear from you!

What’s more – if you have any blog topics that you’d like to read about, but didn’t see on this list, feel free to let us know. We’re always happy to hear your feedback and get inspiration for future articles!

Thanks for reading!

Did you know that once you’ve enrolled in one QC Makeup Academy Course, ALL other courses are 50% off – forever? It’s true! Take advantage of this amazing offer and add another internationally-recognized certification to your resume today!

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10 Ways Special Effects Training Makes You a Better Makeup Artist

By Special Effects Makeup, Your Makeup Career No Comments

Special effects makeup isn’t just a fun way to express your creativity. It’s also an invaluable tool for professional makeup artists! Special effects training can also open the door to all kinds of amazing opportunities. For example, you can produce unique and innovative looks for film and television projects, as well as create stunning visuals for photo shoots.

So, if you want to take your career as a makeup artist to the next level, read on to discover 10 reasons why special effects training is the way to go!

First Thing’s First – What is a Special FX Makeup Artist?

As a special effects MUA, you must have an in-depth understanding of the human body and anatomy so you can create incredibly lifelike creations. You’ll also need to have strong artistic skills and attention to detail.

Special effects makeup is an incredibly rewarding and challenging field. After all, it requires a great deal of knowledge and skill to create believable illusions that look realistic in any setting!

What Does a Special Effects Makeup Artist Do?

Special effects makeup is a unique and highly specialized field of makeup artistry. It involves creating dramatic and realistic illusions using prosthetics, special effects products, and other materials. Furthermore, special effects makeup artists are often hired to create a variety of looks for film, television, theater, and even photography projects.

Special Effects Makeup Artist Responsibilities

A Special Effects Makeup Artist must have the skills and knowledge to create believable illusions. They must also be able to work with a variety of materials, including prosthetics and special effects products.

Furthermore, SFX makeup artists need to be able to think outside the box and come up with creative ideas that will help bring the client’s vision to life. You’ll need to be able to look at a script, bring the story to life, and work with a variety of materials.

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10 Reasons Why Special Effects Training Make You a Better MUA

1. You’ll Gain a More Well-Rounded Skill-Set

Special effects makeup involves the use of a variety of products and techniques, from prosthetics to airbrush artistry. As such, special effects training gives you the opportunity to learn about all these different methods and apply them in your work. In turn, you can also apply all of these new techniques to the rest of your makeup artistry services as well (i.e. adding airbrush makeup to your bridal services, etc.).

Pro Tip: New to the world of special effects makeup – but interested in learning? Here are 5 easy ways any beginners can get started!

2. You’ll Learn How to Create Lifelike Prostheses and Special FX Pieces

Special effects makeup requires a deep understanding of the human body and anatomy. Special effects training teaches you how to create prostheses and special FX pieces that look incredibly lifelike – whether for film, theater, or photography projects.

3. You’ll Be Able to Take on More Challenging Projects

The more skills and knowledge you have in any given field, the more opportunities you have to take on bigger and better projects! When you learn special effects makeup, you’re opening the door to all kinds of exciting and challenging work. For instance, you could create monsters, aliens, prosthetic creatures, or even fantasy characters for television and film!

4. You’ll Be Able to Create Specialized Looks for Different Projects

Special effects training teaches you how to create specialized looks for different projects. For example, you’ll learn how to create specific looks for horror films, as well as more subtle and realistic effects for medical dramas – all with a single special FX makeup course!

And how will this benefit your career in the grand scheme of things?

Special effects makeup gives you the ability to create truly unique and innovative looks for any kind of project – which can help make your portfolio stand out from the competition!

5. You’ll Stand Out From the Crowd

Speaking of standing out from the competition… Most makeup artists don’t have any experience in special effects makeup. If you get special effects training, you’ll have a significant advantage over other MUAs in your area. Not to mention, you’ll be that much more appealing to prospective clients, employers, and makeup brands!

Special effects makeup artist applying fake wound to client's arm.

6. You’ll Be Able to Command Higher Rates

With special effects makeup training, you can position yourself as an expert in the field. As a result, this gives you the confidence to command higher rates for your services! Special FX makeup requires a lot of skill, knowledge, and experience – which are all invaluable traits that should be properly compensated for.

Pro Tip: Need help pricing your makeup services? We’ve got you covered!

7. You’ll Have Access to Specialized Product Lines

In addition to learning new techniques, special effects training also grants you access to specialized product lines that are only available through certain makeup brands or suppliers. Special FX makeup requires certain products and materials. However, you may not be able to find in your local drugstore or beauty supply store.

But your special effects training will connect you to the right resources, as well as educate you on how to properly use them for your projects!

Pro Tip: Check out the different makeup brand discounts you’ll automatically be eligible for as a QC Makeup Academy student!

8. The Special Effect Makeup Artist Salary Can Be Killer

Special effects makeup artists can make some serious money in their field, depending on the type of work they do. After all, this is a highly sought after niche and skill-set! To give you a bit of an idea of what you could potentially earn, check out what the average salary ranges are in the following countries:

  • United States: Between approx. $52,560 and $71,655 USD per year (Source:
  • Canada: Between approx. $42,000 and $110,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £40,779 and £64,961 GBP per year (Source: Salary Expert)
  • Australia: Between approx. $100,299 and $159,776 AUD per year (Source: Salary Expert)

9. There Are SO Many Types of Jobs in The SFX Makeup Field

Okay, we’ve already discussed the obvious career paths – which is to work in film and television. But the SFX makeup field has so much more to offer than that! For example, special effects makeup artists can also find lucrative and fulfilling work in fashion, theater, editorials, photography, and the rest of the beauty industry!

10. Special Effects Makeup is a LOT of Fun

Last but not least, special effects makeup is a seriously wicked and exciting profession! Special FX makeup opens up a whole new world of creativity and self-expression. Not to mention, it will challenge you to think outside of the box and push the boundaries of beauty standards.

And if that’s not enough, then just remember: special effects makeup is a lot of fun! So if you’re passionate about makeup and want to take your career to the next level, then special effects training is the perfect way to do so!

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Frequently Asked Questions

Q: What are the benefits of being a special effects makeup artist?

A: Special effects makeup artists can stand out from the competition, command higher rates for their services, have access to specialized product lines, and even make an excellent salary! Moreover, SFX makeup is also a lot of fun! Plus, it allows you to express your creativity in new and innovative ways.

Q: Any advice on how to become a special effects makeup artist?

A: Of course! Special effects makeup is a specialized skill-set. So, it’s important to get the proper training. Although there are no mandatory educational requirements to become a special effects makeup artist, taking a course from a reputable institution like QC Makeup Academy can give you the foundation you need to start your career.

Plus, you’ll also have access to their amazing student support, business training, and additional resources that you may need in your journey!

Pro Tip: Interested in taking a special effects makeup course? Learn all about QC’s self-paced, online Special FX Makeup certification course to see if it’s the right fit for you!

Q: What can you do to promote yourself for jobs as a special effect makeup artist?

A: Special effects makeup artists should always be prepared to showcase their portfolio, complete with before and after photos. Having a strong social media presence is also essential to get your name out there and attract more clients.

Additionally, networking with other makeup artists, attending industry events, and joining professional organizations are all great ways to network and promote yourself. Finally, it’s important to stay up-to-date with the latest trends and techniques in the SFX makeup industry.

Q: How do you become a successful SFX makeup artist?

A: If you want to be truly successful, you’ll need to be highly knowledgeable in a variety of makeup techniques, as well as special effects materials and tools. It’s also important to be creative and have an eye for detail. You’ll need to have a strong work ethic and commitment to quality, as well as a well-developed business plan.

Finally, don’t forget to capture the right kind of attention with an online presence and portfolio that stands out!

Golden eggs. Luxurious model. Gold bodypainting. Glamorous beautiful model in gold paint. Brilliant fantasy makeup. Golden creative makeup. Fantasy image. Special effects article.

Final Thoughts

Special effects makeup is an exciting and creative way to express yourself. With the right training, you can take your career to new heights and make a name for yourself as an amazing special effects makeup artist. For some extra guidance and support, consider taking a course at QC Makeup Academy or one of their Special FX Makeup certifications – you won’t regret it!

Good luck on your special effects journey, beauties!

Become a globally-certified International Special FX Makeup Professional (ISMP) in as little as 2 short months! Enroll in QC Makeup Academy’s self-paced, online Special FX Makeup Course and start your dream career today!

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11 Guaranteed Ways to Get CANCELED as a Beauty Influencer

By Career Advice, Your Makeup Career No Comments

Have you ever dreamed of becoming a viral beauty influencer? I know – the thought of having thousands upon thousands of followers, and leveraging your talent for amazing opportunities, is an exciting prospect. But before you take the plunge, you NEED to know what not to do first. After all, once you get canceled as a beauty influencer, it’s a lot harder to make a comeback.

In this blog post, we’ll take a close look at 11 guaranteed ways to get canceled as a beauty influencer… And why. So, read on to learn how to avoid them at all costs!

11 Guaranteed Ways to Get Canceled as a Beauty Influencer

Before we dive in, I want to make one thing clear: when I talk about getting “canceled” in this article, it isn’t always in the super dramatic way we’ve all come to think of it. Sometimes, yes – getting canceled is when you MAJORLY mess up (in a colossal way) and you’re ostracized immediately.

However, other times, getting canceled is simply a matter of you continually making the wrong career moves, until it reaches a point where you force yourself to fade from relevance.

With that in mind, let’s jump into our list!

Mistake #1: Ignoring Your Followers

Obviously, this is hard when you have thousands (or even millions!) of followers. After all, you can’t be expected to be able to reply to everybody – or come even close. But ignoring everyone’s comments is a surefire way to get cancelled as a beauty influencer.


Because your followers are your biggest asset. They’re the ones who will help you get noticed, and create an engaged community of dedicated fans. If you never engage directly with them (i.e. not replying to any comments or DMs, never addressing commonly asked questions you get, etc.), they’ll begin to feel alienated from you.

This is the kind of mistake that may not get you canceled suddenly and immediately. However, it’s definitely one that can force you to gradually fade from the public’s eye the more your followers feel you don’t care about them.

So, make sure you reply to at least some of your followers’ comments. This way, they’ll know you appreciate them!

Mistake #2: Not Being Authentic

The modern consumer is savvier than ever – and that’s especially true when it comes to social media. If it looks like you’re not being authentic, your followers won’t hesitate to call you out on it.

This makes perfect sense! Obviously, no one wants to follow or support a fake influencer. People want to see real people with real experiences… Not someone just faking it to make a quick buck.

So, if you want to stay relevant, make sure you’re always being authentic. Post genuine content, answer questions honestly – and don’t be afraid to show both the positive and negative sides of your life.

After all, an influencer who’s too perfect isn’t all that relatable.

Pro Tip: Want to go viral on TikTok as a makeup artist? These tips and tricks can help you achieve this goal!

Mistake #3: Being a Little Too Authentic

There’s a flip side to Mistake #2… And that is, being a little too authentic.

No, I’m in no way discouraging you from being yourself! I’m just pointing out that there’s a thin line between authenticity and oversharing. Furthermore, there’s still a level of tact, professionalism, and respect needed whenever you post something to the public – especially if it’s your job.

(Do any beauty influencers who’ve been canceled in the past come to your mind who fit this description?)

So, make sure you don’t cross this line! Be judicious with what you post and respect both your audience and yourself. Furthermore, don’t share personal information that could be used against you.

Mistake #4: Always Being Involved in The Drama

You’re a beauty influencer – not the star of a reality TV show. So, when drama starts happening, it’s best to stay out of it.

Remember the infamous feud between Jeffree Star and James Charles? At one point, their entire PR teams were called in to help smooth things over. And while there’s a certain level of entertainment that drama like this brings the audience, it’s definitely not worth getting involved in.


Because if you’re always choosing sides and stirring up drama, your followers will grow tired of it and stop engaging with you. This can create a lot of tension between you and your audience – and make them question where your true loyalties lie.

Plus, you don’t want to get caught in the middle of a battle between two popular beauty influencers. That’s a surefire way to get canceled!

So, if unnecessary drama is brewing, it’s best to avoid the tea altogether.

Mistake #5: Lying About Paid Sponsorships and/or Brand Deals

This is another one that could get you canceled in an instant – and for good reason. Nobody likes being lied to. Especially when your followers are trusting you to recommend products and services they can use.

Furthermore, and this is especially worth noting, lying about paid sponsorships and/or brand can land you in legal trouble. For example, in the US, FTC guidelines require influencers to clearly disclose any sponsored content or paid partnerships.

If you don’t, you could be fined!

So, make sure that when it comes to sponsorships and brand deals, you don’t mislead your followers. Be transparent and honest about the products you’re promoting – and always disclose any sponsored content in a clear manner. This way, you can avoid getting canceled and/or fined.

Mistake #6: Outright Lying to Your Followers

Look, I don’t want to weigh in too heavily on the whole #mascaragate situation that recently happened on TikTok, but it’s an excellent example to highlight the damages of lying to your audience.

Therefore, I’m going to attempt to summarize what happened as objectively as possible…

Basically, a mega popular beauty influencer was accused of lying to her followers about the results of using a certain mascara. The overwhelming majority of the people flooded to the comments, pointing out what everyone felt was an obvious use of false lashes.

In turn, this influencer doubled down in her comment replies and stuck to her story that no fake lashes were used.

And while she may have thought nothing would come of it in the long run, thousands upon thousands of people believed her words to be a lie. And if this did happen to be a lie, it was one that not only cost her thousands of followers – it even brought a number of beauty guru legends out of the woodwork to call her out!

The moral of the story?

If you want to be a successful beauty influencer, you need to be honest with your followers. If they can trust and believe in you, they will stick around for the long haul. But if you try to deceive them?


Mistake #7: Not Taking Accountability When You Mess Up

Yes, I know, this article kind of has no chill… It’d be easy to assume that because this mistake is specifically following the last one, I’m trying to get a subtle jab in at this particular influencer.

But this is not the case. Once again, I’m trying to be neutral here and not definitively point any fingers. But one way or another, it IS a current and relevant example of the point I’m making…

For the sake of the argument, let’s say that this influencer was lying. Importantly, that’s what a LOT of her fans and followers believe. And yet, after going silent following the #mascaragate situation and then making a return… This influencer has yet to actually address what happened.

No apology, no explanation – nothing.

This has happened plenty of times with social media influencers from all sorts of niches and industries. One mistake is made, and it’s almost like they completely ignore the fact that anything ever happened.

But people WILL remember if you do this. Not only will they never fully feel like that can trust you again – you’ll lose so much of your credibility as a beauty professional in general.

So, if you want to be a successful beauty influencer, here’s the deal: if you mess up and your followers call you out for it, own up to it and apologize. Taking responsibility and being honest with your followers is the only way to truly gain back any trust you may have lost.

Pro Tip: Make sure you know the DOs and DON’Ts of beauty vlogging before you attempt to go viral!

Mistake #8: Not Knowing What You’re Talking About as a Beauty Expert

Real talk (and I’m aware this might be an unpopular opinion): learning makeup through social media is not the same as completing a professional makeup course.

Yes, obviously there are a fair number of famous beauty and makeup influencers out there with remarkable talent, who didn’t get professionally trained. But they’re like a rare butterfly. In reality, most people who aren’t properly trained can’t make it very far as an influencer because there’s too much they either:

  • Don’t know about, or
  • Can’t execute properly.

So, if you are serious about becoming a beauty influencer, I highly recommend getting the education and certification that comes with it. This way, you’ll actually know what you’re talking about and can help teach your audience the correct way to do things and use products.

Pro Tip: Earn YOUR professional, internationally-recognized makeup certification in as little as 2 short months with QC Makeup Academy’s self-paced, online training!

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Mistake #9: Fighting with Your Followers

Okay, there are two things I want to preface with this one:

  1. I’m not referring to instances where someone is being abusive towards you and you’re merely standing up for yourself;
  2. And I’m also not referring to the odd argument that may happen on a very rare occasion.

What I’m referring to are the kind of fights that start because you’ve either:

  • Said something controversial and are now getting called out for it, or
  • Responded to someone in an aggressive, negative, and/or unacceptable manner.

In either case, fighting with your followers is a BIG no-no and can quickly lead to you getting canceled. Also, while we’re here, please don’t be the kind of influencer who is actively going out of their way to look for fights when their followers comment on their content.

It gets old really fast, it’s exhausting, and it only makes you look super immature.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Being kind goes a long way!

And if someone is being abusive towards you?

It’s better to simply block them than engage.

Mistake #10: Abandoning Your Platform

Another way to get canceled as a beauty influencer is by you abandoning your platform. Maybe you’re going through a rough patch and need to take a break, and that’s totally understandable.

But if you decide to just up and leave your followers with no warning and no explanation, they’ll more than likely think you’ve just run away from the consequences of something you did – or have lost interest and moved on all together.

Either way, they won’t be happy and you’ll quickly get canceled.

So, if you need to take a break for whatever reason, make sure you’re honest and transparent with your followers about it. Let them know what’s going on and when you hope to be back. From there, if you need more time away then expected, simply post a quick, short update to keep your audience informed.

Doing this will help maintain trust, respect and loyalty within your community – even when you’re not active.

Mistake #11: Saying Something Horrifically Offensive

This is probably the worst mistake you can make as a beauty influencer (or any social media influencer, for that matter). Chances are, if you mess up in this way, your career isn’t coming back from it.

Because the fact is, it’s 2023… And yet, unfortunately, people still say and do racially insensitive, homophobic, transphobic, sexist – you name it – things on the internet.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Saying anything offensive or hateful will get you canceled in no time – particularly if it’s something that is completely and utterly wrong.

So, please think before you post anything and make sure you aren’t crossing any lines. If it’s not something that everyone can get behind and accept, don’t post or say it.

Bearded man professional beauty make up artist vlogger or blogger recording makeup tutorial to share on website or social media. Getting cancelled article.

Food for Thought

As we wrap things up, I encourage you to ask yourself:

  • What kind of beauty influencer do you want to be?
  • Who are your current beauty influencer idols – and why?
  • Are there any beauty influencers you don’t want to be like – and again, why?
  • What can you do to be more like the influencers you admire, and less like the ones you don’t?

Answering these questions will give you a good idea of the kind of content and social media presence you want to cultivate as a beauty influencer. Remember: content should be your first priority – but with great power comes great responsibility!

So, always remember to be mindful of what you’re posting, how often you’re engaging with your followers, and most importantly, staying true to yourself and your values.

Doing this will help you become a successful beauty influencer that people admire – and also help you avoid getting canceled!

Good luck, beauties! 🤞

UP NEXT: Interested in writing your very own beauty blog? Here are the 5 steps for success!

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18 Secrets to Makeup Photography Success

By Career Advice, Makeup Tips and Tricks, Your Makeup Career No Comments

Are you a professional makeup artist and want to improve your portfolio? Have you been hired to do editorial makeup and you want to make sure you deliver the best possible results? Or maybe you’re a makeup lover who simply wants to improve your makeup photography skills for your Instagram feed?

If you answered YES to any of these questions, we’ve got some great news for you! Makeup photography doesn’t have to be complicated. In this article, we’ll go over 18 secrets that will help you take your makeup photos from mediocre to magazine-worthy.

So, let’s get started!

The Importance of Makeup in Photography

Makeup plays an an important role in in photography, as it helps enhance your features and create a certain look. Furthermore, makeup also makes it easier for photographers to capture colors, tones, and textures in the images they take.

In the world of professional makeup artistry, makeup is especially important in editorial work. In a nutshell, editorial photoshoots are all about creating a specific look or atmosphere. Usually, the purpose is to sell some sort of product, tell a story, or portray a concept. Makeup is the key to helping achieve this vision!

You’ll also find that makeup photography is of major importance when it comes to building your professional portfolio. After all, as a makeup artist, your portfolio is essentially your resume! It’s what potential employers look at to determine if you have the skillset they’re looking for. As such, knowing how to apply makeup for the camera is a must.

Now, let’s say you’re not a professional MUA. Perhaps you simply want to take your social media content to the next level. Well, makeup is just as important here, too. It helps you look your best and creates a more polished image!

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18 Secrets to Makeup Photography Success

Okay, let’s not waste anymore time! Here are 18 tips to help you achieve the perfect makeup look for photography…

But WAIT! Before we reveal these 18 secrets, make sure you know HOW to build a professional makeup artistry portfolio first!

Secret #1: Prep the skin with moisturizer and primer!

Make sure your (or your client’s) skin is well-hydrated and prepped first before applying makeup. This will help ensure that the products you use stay put and look their best all day long!

Secret #2: Know how to color correct!

Color correcting is basically using a specific product to cancel out any unwanted tones in your skin. Make sure you have a good understanding of how to color correct before doing makeup for photography. Otherwise, you’ll end up with an uneven and inconsistent look.

Pro Tip: Become a color correcting master with the help of this educational webinar – hosted by QC Makeup Academy executive instructor and professional MUA, Nathan Johnson!

Secret #3: Use bold colors that’ll pop on camera!

When it comes to makeup photography, bold colors are always best! So, make sure you use products that’ll show up clearly and will stand out in photos.

Secret #4: Ditch the cakey foundation!

Cakey foundation looks unnatural and unflattering in photos. For this reason, it’s important to avoid this look! Instead, make sure you use a lightweight foundation that’ll provide a sheer and polished finish.

Secret #5: Focus on the eyes!

The eyes are the most important feature in makeup photography because they’re the “windows to the soul”. So, make sure you focus on creating a dramatic and beautiful eye look that’ll make an impact in photos. You can achieve this by:

  • Swiping on some colorful eyeshadow;
  • Applying a dramatic cat eye;
  • Doing a sharp, crisp wing;
  • Applying false lashes;
  • Choosing colors that enhance the eye color;
  • And more!

Pro Tip: Need help perfecting your smokey eye? This step-by-step video tutorial by QC Makeup Academy grad, Devyn Gregorio, will show you everything you need to know!

Fashion African American model in gold jewelry, with perfect bright makeup and pigtails. Beautiful stylish African model on colored background. Makeup photoshoot article.

Secret #6: Make sure the lips don’t go unnoticed!

Just because you’re focusing on the eyes doesn’t mean you should overlook the lips. Make sure to create a luscious and full-looking pout with the help of lip liner, lipstick, and/or gloss!

Secret #7: Go with matte products!

Shimmery and sparkly products can be distracting in photos. Furthermore, they can also cause unwanted shine. Instead, make sure you opt for matte or subtle sheen products instead.

By doing this, you’ll be able to create a more subtle and polished look!

Secret #8: Use powder so skin doesn’t look shiny!

While we’re on the subject, applying a translucent setting powder on the face is also essential for keeping skin from getting shiny or greasy. So, make sure you lightly dust this over your (or your client’s) face – either before or after taking photos.

Secret #9: The fashion should match the makeup (and vice versa)!

If you’re choosing your or your client’s wardrobe, make sure to choose an outfit that’ll match the makeup look. This means making sure the colors, styles, and textures don’t clash with each other! And if someone else has picked out the wardrobe, make sure to adjust the makeup accordingly.

Either way, creating a cohesive look is key for achieving the perfect makeup photography look!

Interested in a career as a Fashion Styling Consultant? Become trained and certified in as little as 8 weeks with QC Makeup Academy’s self-paced, online Fashion Styling Course!

Secret #10: Choose colors that compliment the skin tone (and undertones)!

The colors you use in makeup photography can make or break the final look. Thus, we strongly recommend choosing colors that are flattering and will highlight the best features of the person you’re working with. Make sure to take their skin into consideration before you choose colors – as this will help create a more balanced and harmonious look.

For example, all people’s skin tones fall into any of these categories:

  • Cool (blue undertone)
  • Warm (yellow/golden undertone)
  • Neutral (a balance of cool and warm undertones)

Once you know the undertones, you can then choose colors that’ll enhance them!

Secret #11: Don’t be afraid of natural skin texture!

No amount of makeup in the world can completely erase skin texture – and that’s just a fact. Personally, when I see a model who has no pores, I immediately think “Photoshop”… And Photoshop doesn’t sell me on anything other than Photoshop.

So, when applying makeup for photography, as it’s important to keep some of the natural skin texture still visible. Of course, this doesn’t mean you should leave your or your client’s skin looking dull and dry. It simply means that you shouldn’t cake on the makeup.

Make sure to use the right products and techniques to create a glowing, healthy complexion without losing the skin’s natural texture. Remember: having texture on our skin is part of being human. There’s absolutely nothing wrong with it!

Secret #12: Make sure to use a setting spray!

Setting spray is essential for keeping your makeup in place and ensuring it still looks fresh after hours of shooting. We recommend using a product that’s specifically designed for photography (such as any of these), as this will give you the best results.

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Secret #13: Know how to do a variety of looks!

You’ve probably noticed that so far, we’ve put a lot of emphasis on the bolder, more dramatic side of makeup photography. That being said, you should also be aware of the importance of subtler looks as well. Not only does your professional portfolio need variety; if you’re limited to one or two styles, you won’t be able to book as many photoshoot jobs!

With that in mind, you should learn how to do a variety of looks, such as:

  • Everyday makeup;
  • Soft glam makeup;
  • Bridal/wedding makeup;
  • SFX makeup;
  • Makeup for men;
  • Makeup for mature skin;
  • Global beauty makeup, etc.

Pro Tip: QC Makeup Academy’s self-paced, online courses cover ALL of these styles of makeup (and SO much more)! Plus, you’ll earn a legitimate, globally-recognized certification AND learn how to start/run your own MUA business… All in as little as 12 short weeks!

Secret #14: Do touch-ups throughout the photoshoot!

No matter how perfect the makeup looks at first, it’s bound to need a few touch-ups here and there. When you forget to re-apply powder or blend eyeshadow, the makeup will begin to look patchy and cake-like. So, make sure you have a few key products on hand to help you out when needed.

How to Retouch Makeup for Photography

If you or your client/model needs their makeup retouched during the photoshoot, you’ll need to do two things:

  1. Make sure your makeup is still intact (i.e., powder, eyeshadow, blush, etc.);
  2. And make sure your skin is still matte and not shiny or greasy.

To do this, use a setting spray to re-set the makeup and blot any excess oil with a tissue or blotting paper.

Secret #15: Lighting is literally everything!

We can’t stress this one enough! Makeup photography is all about playing around with light and making sure it’s hitting the face in the most beautiful and flattering way possible. Make sure to experiment with different lighting techniques, as this will help you create a more dynamic look!

Makeup Photography Lighting

Here are the different types of lighting you can work with, and the pros and cons of each:

Natural Lighting

This is widely considered the most flattering type of light, as it comes from the sun and is softer on the skin. However, you’ll need to plan your photoshoots around certain times of day (which may be difficult to do!)

Studio Lighting

This is often used in professional photography studios, and provides a more direct/intense light. It’s trickier to work with, as you’ll have to experiment a lot until you find the right balance.

Moreover, the type of light bulbs used will also affect the final result. For example, “warm” bulbs are often used to create softer and more subtle lighting, while “cool” bulbs can be used to create a sharper look.

Ring Lighting

Used predominantly by social media influencers and beauty gurus, this is a diffused light that’s perfect for makeup photography. Why? Because it provides an even and soft illumination on the face.

While ring lighting isn’t common for professional shoots, it’s definitely recommend for those wanting to take pics of themselves for social media. If you’re interested in trying out ring lighting for your personal photos, make sure to play around with the strength of the light, too. This will help you create different effects.

Secret #16: Take multiple shots from different angles!

If you’re working with a professional photographer, we guarantee this is something they’ll do. But if you’re the one snapping the pics, you’ll need to remember to take multiple shots from different angles. This will ensure that you get the best results!

For starters, this will allow you to capture more detail (such as different eyeshadow colors). And secondly, it allows for better creativity, too, as you can choose the most flattering angles of your – or your client’s – face.

Portrait of elegant beautiful Asian woman in a fashionable raincoat around colourful bright neon uv lights posing in studio. Makeup photoshoot article.

Secret #17: NEVER take selfies!

This one’s important, whether you’re taking pics of makeup for your portfolio or simply adding content to your social media pages. Now, it’s first key to point out that when we say “selfie”, we don’t simply mean a photo you take of yourself. If done correctly, a self-portrait is absolutely fine!

What we’re referring to is when people take photos of themselves with their arms stretched out and the camera in an unflattering position. A better solution is to buy a tripod, position it at the correct angle, and place your phone or camera on it. This will provide much more professional-looking results.

Remember: makeup photography should be taken seriously. If you have trouble taking the perfect pic of yourself, try getting help from a professional photographer or even an assistant.

Secret #18: Know what makes for a high-quality shot!

Finally, it’s important to understand what makes for a high-quality makeup shot. If you’ve been hired for a professional gig, then you probably won’t have to worry about this. Chances are, the photographer hired will be able to deliver the best images.

Essentially, makeup photography should be crisp, clear, and detailed. It should NOT be blurry or grainy – no matter the type of camera you (or the photographer) are using!

How to Take Amazing Makeup Pictures

Here are some tips to help you achieve this, if you’re the one snapping the pics:

  • Make sure to adjust your white balance settings correctly, as this will help create a more even and accurate tone;
  • Set your camera to “Manual Mode”, so you can adjust the exposure, shutter speed and aperture;
  • Set your camera to the highest resolution available. This will ensure that no details are lost in translation;
  • If you’re using the camera on your phone, make sure to check your focus before taking a photo.
  • Furthermore, if you have an iPhone, you can also set your phone camera settings to “Portrait Mode”. This will greatly help you blur out the background – which is perfect for showcasing makeup looks!

If You’re Hiring a Photographer

Now, if you’re looking to hire a photographer to take the pics (say, for your professional portfolio or social media), the key is doing your research. The goal here is to hire somebody who has an eye for detail and knows how to capture the best shots.

Make sure to look through their portfolio and ask questions about their experience and process. Furthermore, don’t be afraid to ask them for any tips they have on taking great makeup pictures!

How to do Makeup for Photography: Black and White Photos

Now, we would be remiss if we didn’t mention black and white photography. After all, makeup looks can look amazing in black and white! However, as an MUA, you’ll have to pay extra attention to detail when doing makeup for this type of photography.

The key here is to think of the contrast. Make sure your makeup pops! This means going for a bold lip or an eyeshadow that will stand out against the darkness of the photo. Plus, you should also make sure you also focus on highlighting your or your client’s features, as this will help them stand out even more.


Phew, that was a lot of info! Let’s wrap things up by answering some of the common questions people have about makeup and photography:

Q: What is makeup photography called?

A: Makeup photography is also known as beauty photography.

Q: What is the best makeup for photography?

A: Makeup for photography should be bold and full coverage, in order to make sure all the details show up in the pictures. Some brands that meet this criteria include (but certainly aren’t limited to):

  • Tarte Cosmetics
  • Rimmel London
  • Anastasia Beverly Hills
  • Hourglass
  • Urban Decay
  • Becca
  • Charlotte Tilbury
  • Jouer
  • Fenty Beauty
  • e.l.f. Cosmetics
  • Huda Beauty
  • Marc Jacobs Beauty
  • Patrick Ta

As an added bonus, all of these makeup brands are also cruelty-free! Win-win!

Q: What are the steps for flawless makeup on camera?

A: Here are the steps for flawless makeup on camera:

  1. Make sure your (or your client’s) skin is properly prepped and hydrated.
  2. Choose makeup products that are full-coverage and long-lasting.
  3. Make sure to pay extra attention to the lips, cheeks, and eyes.
  4. Keep your makeup natural and dewy-looking.
  5. Set the makeup using a setting spray or powder.
  6. Finally, adjust the white balance settings on your camera to ensure accurate colors.
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Q: What are the 7 tips for taking good photographs?

A: In the world of makeup photography, it’s important to keep these seven photo-taking tips in mind:

  1. Have a clear vision of what you want the end result to look like.
  2. Set up your lighting correctly.
  3. Choose the right lens and background.
  4. Stick to natural poses, as they tend to look better on camera.
  5. Pay attention to the makeup details and adjust accordingly.
  6. Use a setting spray or powder to set the makeup in place.
  7. Make sure the colors are accurate by adjusting the white balance on the camera.

Q: Why doesn’t my makeup look good in pictures?

A: Makeup doesn’t always look the same in pictures as it does in person – and there are lots of factors to consider.

Make sure your makeup is full coverage, long-lasting, and natural-looking. What’s more – make sure to focus on the details of the eyes, lips, and cheeks. Next, ensure that the lighting is good, and adjust the white balance on your camera. Lastly, use a setting spray or powder to make sure everything stays in place!

Q: Is makeup really necessary for photography?

A: Makeup is essential for photography – both for everyday pictures AND professional photoshoots! Makeup can enhance the features of whoever’s in the photo, as well as bring out the colors and help create contrast. Plus, it’s also a great way to experiment with different looks and create something unique!


Makeup is an essential part of photography, whether you’re a professional MUA or just someone taking pictures for personal use!

As such, make sure to pay attention to the details and use products that are full coverage and long-lasting. Your lighting should be good and the white balance should be adjusted on your camera for accurate colors. Lastly, set everything in place with a setting spray or powder.

With all of these tips in mind, you’ll be able to take stunning makeup photos every time! Make sure to also check out the recommended reading section for more information on makeup portfolios and how to showcase them.

Good luck, beauties, and happy snapping!

In as little as 2 months, learn how YOU can put together the ULTIMATE makeup portfolio for your career as an MUA. Enroll in QC Makeup Academy’s self-paced, online Portfolio Development Workshop and get started today!

Reasons to invest in makeup artist insurance Feature Image

12 Reasons to Invest in Makeup Artist Insurance

By Career Advice, Your Makeup Career No Comments

Are you an aspiring or professional makeup artist? If so, you’ve likely heard about the importance of getting makeup artist insurance. This type of insurance is essential for any MUA and can cover a variety of risks, from damage to your client’s property to libel and slander claims. If you’re still feeling unsure, we’re going to break down 12 business-savvy reasons to invest in makeup artist insurance!

So, let’s get to it!

What is Insurance?

Insurance is a type of financial product that can help protect you from unexpected losses. Moreover, it’s an agreement between you and an insurance company that provides coverage for specified risks, such as:

  • Property damage;
  • Personal injury;
  • Or liability claims.
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Most Common Types of Small Business Insurance

As a makeup artist, these are the types of insurance that would most apply to you and your business:

  • General liability insurance. This type of coverage can help protect against property damage and bodily injury claims related to your business operations.
  • Professional indemnity insurance. This type of policy is designed to protect you if a client incurs loss resulting from errors or omissions in your work.
  • Product liability insurance. If you sell products as part of your service, this type of coverage can provide protection if one of your products causes harm or damages to someone’s property.

Pro Tip: Dream of launching your very own makeup business? Here’s what the expectation vs. reality of this endeavor looks like!

Do You NEED Insurance as a Makeup Artist?

Okay, so here’s the thing: makeup artist insurance isn’t required by law. And it’s for this very reason that only a small percentage of working MUAs (think around 20-45%). After all, if it isn’t mandatory, why invest the money into it?

But the truth is, it’s VERY important to invest in this kind of coverage! Doing so can help protect your business and personal assets if you’re ever sued for negligence. Not to mention, it’ll also help protect you against other potential liabilities caused by your work…

12 Reasons to Invest in Insurance as a Makeup Artist

Reason #1. Makeup Artist Insurance Protects Your Business

With makeup artist insurance, you can cover specific risks related to your MUA services that could potentially threaten the well-being of your business. For example, if you accidentally spilled a product on your client’s clothing, this type of coverage can help you pay for the repairs or replacements.

Reason #2. It Protects You Financially

In addition to protecting your business, makeup artist insurance can also protect you financially if a customer files a claim against you for negligence. This type of policy will cover the legal costs associated with defending yourself in court and any potential settlement payout that may be awarded to your client.

Reason #3: Having Insurance for Makeup Artists Increases Your Professionalism and Credibility

When you invest in makeup artist insurance, you’re investing in your reputation as an MUA, too! Having this type of coverage shows that you’re serious about your business and willing to go the extra mile to protect yourself (and your clients).

Reason #4: It Can Help You Win More Clients

Makeup artists with insurance may be more attractive to potential clients than those without. After all, who wouldn’t want to feel 100% confident when it comes to their beauty service provider? Thus, investing in the right kind of insurance can help instill a sense of trust between you and future customers!

Reason 5: Makeup Artist Insurance Covers Damages Caused by Your Work

It’s no secret that makeup can be a tricky business. Although you may do your best to provide excellent services, accidents (like spilling foundation on the floor) can still happen. And in these cases, having insurance for makeup artists will help cover all damages caused by your work.

Woman hands neatly organizing makeup or cosmetics in the drawer of vanity dressing table and leaving her jewellery on dressing table surface. Visagiste is taking out vanity case of cosmetic powders. Makeup artist insurance article.

Reason 6: It Can Help You Handle Liability Claims

If a customer ever files a liability claim against you (for example, if one of your products causes an allergic reaction), this type of policy can help protect you from financial loss and other legal repercussions.

Reason 7: Makeup Artist Insurance Covers Equipment Damage

As a makeup artist, you spend SO much money on your kit essentials – from brushes to foundations and more! But without the right kind of coverage, you’re basically on your own if anything happens to your equipment – like a broken mirror or spilled foundation.

On the other hand, if you do have the right insurance coverage, you can be rest assured knowing that your equipment is safe and secure!

Pro Tip: Save your money by avoiding these 8 items you DON’T actually need in your professional makeup kit!

Reason 8: It Can Help Cover Medical Expenses for Injuries

Imagine that a client accidentally gets injured while receiving makeup services from you. For instance, say your client slips and falls due to a spilled foundation on the floor. In this case, your insurance can help cover any medical expenses associated with their injuries (including ambulance rides, hospital visits, and more).

Furthermore, this type of insurance cover can apply to YOU and/or your staff as well!

Reason 9: Makeup Artist Insurance Covers Property Damage

It’s no secret that being an MUA means spending lots of time in different locations – like clients’ homes, wedding venues, professional sets, etc. But if you ever experience any property damage while working onsite, makeup artist insurance can help cover all costs associated with repairs or replacements.

For example, let’s say you’re a film MUA and some of your makeup products spill on the floor, causing damage to the set. With insurance coverage, you’re protected and won’t have to worry about footing the bill for any repairs!

Reason 10: It Can Help You Get Back to Work Quickly

We can’t discuss reasons to invest in makeup artist insurance without touching on this very important topic! Makeup artist insurance can help you get back to work quickly after experiencing a setback. For example, if you ever experience any theft, fire damage, or other mishaps, having this type of coverage can help you get back on your feet in no time!

Reason 11: It Can Help You Find New Opportunities

Having makeup artist insurance can open the door to more opportunities, such as working with larger companies and brands who may require this type of coverage!

Reason 12: The Best Makeup Artist Insurance Will Save You Money In The Long

Finally, investing in the best makeup artist insurance can save you money in the long run. By taking out a comprehensive policy, you’ll be able to cover the costs of any damages or injuries, without having to break the bank.

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Frequently Asked Questions

Q: What is the BEST makeup artist insurance?

A: The best makeup artist insurance is one that provides comprehensive coverage, including protection against:

  • Fire damage;
  • Theft;
  • Liability claims;
  • Medical expenses;
  • Equipment damage;
  • And property damage.

Q: How much does makeup artist insurance cost?

A: The cost of makeup artist insurance varies from policy to policy. Factors like the amount of coverage, your location, and your industry experience can all affect the cost of a policy. However, typically, an annual policy costs around $400-$500. On average, a monthly policy costs less than $50 per month.

Q: Is makeup artist insurance worth the investment?

A: Yes! Investing in makeup artist insurance will help protect your equipment, your clients, and YOU in the event of any unexpected incidents. Plus, having this type of coverage can open you up to more opportunities (like working with larger companies and brands).

Q: Where can I find makeup artist insurance?

A: You can find makeup artist insurance through a variety of different providers. So, look around online and see what your option are! Just be sure to research the best options for your needs and budget – and always read the policy details carefully before signing up.

Q: How can I get liability insurance as a makeup artist?

A: You can get liability insurance as a makeup artist by taking out an independent policy. This type of policy is specifically designed to help protect against damages caused by you or your staff. So, if someone slips and falls while on set, you’ll have coverage to help cover the medical expenses.

On average, a liability insurance policy for makeup artists will cost around $300-$400 per year.

Q: How does a professional makeup artist get workers compensation insurance?

A: Workers compensation insurance refers to a type of policy that provides coverage for any injuries or illnesses that occur on the job. So, if you ever experience an injury or illness while working, this type of policy can help cover the costs of any medical bills or lost wages.

Most states require employers to have workers compensation insurance, so if you’re a professional makeup artist, make sure to check the laws in your state.

In terms of actually getting it for your business, you can contact a variety of different insurance providers to find the best policy for you!

Q: What insurance does a freelance makeup artist need?

A: A freelance makeup artist needs specific types of insurance to help protect against any damages or injuries that may occur while on the job. This type of coverage includes:

  • General Liability Insurance;
  • Professional Liability Insurance;
  • Workers Compensation Insurance;
  • And Property and Equipment Insurance.

It’s important to note that the cost of these policies will vary depending on the state you live in, your industry experience, and the coverage amounts you choose. So, make sure to research your options carefully before choosing the best policy for you.

Pro Tip: Learn how YOU can become a trained, certified, and working freelance MUA in as little as 2 short months!

Beauty specialist applying lipstick on woman lips with cosmetic brush. Young woman sitting at dressing table in beauty salon while makeup artist making professional makeup. Makeup artist insurance article.


Investing in makeup artist insurance is a smart and necessary way to protect yourself, your clients, and your business. So, if you’re a professional or aspiring MUA, make sure to research the best policy for YOUR needs today!

Good luck, beauties, and thanks as always for reading!

Become a professionally trained and internationally-certified makeup artist in as little as 8 short weeks! Enroll in QC Makeup Academy’s self-paced, online certification training and start your dream career today!

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15 Bad Business Habits to Leave in 2022 as a Professional Makeup Artist

By Career Advice, Your Makeup Career No Comments

Hey, makeup artists! Are you looking to start the new year off on the right foot? If so, then you’ll want to break some bad habits that’ve been holding you back professionally. Luckily, we’ve put together a list of 15 bad business habits to leave in 2022.

So, let’s take a look together and see what they are!

What are Some Bad Business Habits?

Before we reveal our list of 15 bad business habits to leave in 2022, let’s first take a more general look at what constitutes a “bad” business habit…

Essentially, any habit that prevents you from growing your business or achieving your goals is a bad one. This could mean:

  • Overspending on unnecessary items;
  • Not taking time to network and build relationships;
  • Or even procrastinating important tasks like bookkeeping.

In any case, these habits get in the way of success and should be left behind as soon as possible!

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15 Bad Business Habits to Leave in 2022 as a Professional MUA

In a nutshell, these are the 15 bad business habits that you should leave behind in 2022 as a professional makeup artist:

  1. Not keeping up with the latest trends;
  2. Not staying organized and timely;
  3. Relying solely on word-of-mouth marketing;
  4. Not setting goals and objectives;
  5. Not taking advantage of online resources and tools;
  6. Poor communication with clients and other MUAs;
  7. Not diversifying your makeup portfolio;
  8. Spending too much time on social media;
  9. Being overly competitive against other MUAs;
  10. Not delegating tasks to free up time for important work;
  11. Ignoring customer feedback, not listening to what they want, and being unreceptive to constructive criticism;
  12. Failing to take risks;
  13. Not asking for help when you need it;
  14. Letting negative thoughts derail your goals;
  15. Not investing in yourself and your business.

Let’s take a closer look at each one, shall we?

While we’re on the topic of bad habits to break, here are 5 bad makeup habits (not business-related) that ALL MUAs need to stop doing ASAP!

Bad Habit #1: Not keeping up with the latest trends.

The beauty industry is always changing and evolving. So, it’s important to stay up-to-date with the latest trends! In turn, this will help you create looks that are fresh and on-trend for your clients.

Consequently, if you choose not to keep up with the latest trends, your makeup looks can quickly become outdated.

FUN FACT: Here are 15 makeup trends that EVERY professional MUA needs to know!

What Things Should You Do in the New Year to Break this Habit?

In the New Year, make sure to allocate time each month (or even week) to research the latest trends.

Also, try reading beauty magazines for inspiration or industry-related books. Another excellent idea is to enroll in a makeup course (such as the self-paced, online programs offered at QC Makeup Academy) to learn the latest techniques – and add a reputable certification to your resume at the same time.

Finally, attending makeup workshops or conferences can also be a great way to stay informed on the latest looks and techniques!

Bad Habit #2: Not staying organized and timely.

When it comes to running a successful business, organization and timeliness are key. That is, if you don’t have a solid plan for how to run your business efficiently, then chaos can quickly ensue. For example, not responding to inquiries in a timely manner, not having a proper filing system for paperwork, or forgetting about important appointments are all mistakes that will cost you clients AND profits.

Furthermore, being organized and timely also extends to each and every makeup application, too. Meaning, you’ll need to be prepared in advance (having all the necessary tools on-hand), ensure your clients don’t have to wait too long for their service, and hone your makeup skills so that the application process is fast and efficient – without losing quality!

What Things Should You Do in the New Year to Break this Habit?

To break this habit in the New Year, start by creating detailed plans ahead of time. For example, prepare a list of all the supplies you’ll need for each client ahead of time, and try to arrive at least 10 minutes earlier than your appointment time.

Additionally, create a filing system to store all of your paperwork in one place. This way, it’s easy to find when needed. Moreover, make sure to set reminders on your phone or calendar app for any upcoming appointments.

Finally, invest in good quality makeup brushes and other tools that will make the application process smoother and faster. You can (and should) also work on improving your application time by challenging yourself to time trials in the New Year. If you’ve never heard of time trials, this is basically a process where you time yourself while doing a makeup look, and then try to beat your time in every time trial afterwards.

As a result, you can compare and measure your progress over time. And of course, the ultimate goal here is to be able to shorten the amount of time it takes for you to do makeup looks, without sacrificing any of its quality.

Bad Habit #3: Relying solely on word-of-mouth marketing.

Yes, word-of-mouth marketing can be a powerful tool for any MUA… However, it’s important to diversify your marketing methods! After all, relying solely on word-of-mouth will only get you so far – and it won’t help you reach clients outside of your current network.

Consequently, investing in other types of digital or traditional marketing (such as social media or print advertising) will help you reach a much larger pool of potential clients.

What Things Should You Do in the New Year to Break this Habit?

To break this habit in the New Year, start by creating an online presence for your business. This can include setting up a website, social media accounts, and even a blog. The more places potential customers can find you, the better!

Additionally, make sure to create quality content for your social media accounts. Think behind-the-scenes videos/photos of you doing makeup looks, helpful tips and tricks videos for beginners, or even reviews from happy clients. Doing so will not only help people get to know you better, but it can also act as free advertising for your business.

On top of that, consider investing in paid advertising campaigns on social media, as well as other methods to improve your SEO (search engine optimization). For this, just remember to set a budget before launching any ads and keep track of its progress over time. Also, don’t forget about traditional marketing methods such as print or radio ads! They can still be effective in reaching potential clients.

Finally, don’t forget to ask your satisfied customers for referrals. After all, word-of-mouth marketing is still a great way to attract new people to your business. And while it shouldn’t be your ONLY marketing strategy, it should still be ONE of them!

PRO TIP: Here are 15 of the BEST ways to successfully market your professional makeup business!

Makeup artist applies eye shadow . Beautiful woman face. Hand of visagiste, painting cosmetics of young beauty model girl . Make up in process. Bad business habits article.

Bad Habit #4: Not setting goals and objectives for your business.

It can be easy to get caught up in the day-to-day operations of your business and forget about taking time to set goals. But without them, it’s hard to measure success and growth. And as a result, it can be difficult to know what areas you should invest more time and energy in.

What Things Should You Do in the New Year to Break this Habit?

To break this bad habit and leave it behind in 2022, start by setting both short-term and long-term goals for your business.

Short-term goals are usually things that you’d like to accomplish within a year, such as increasing your client base or launching a new product. Meanwhile, long-term goals are those that you’d like to achieve over the next 5 years or more, such as opening your own brick-and-mortar makeup store.

Once you have your goals in place, create action steps for each of them so that you know how to get there. From there, make sure to create a timeline for each action step so that you can measure and track your progress throughout the year.

Finally, don’t forget that all of your business goals should be SMART goals. Meaning, goals that are:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • And Time-Based.

Doing so will ensure that your goals are clear and achievable – which is essential for business success!

Bad Habit #5: Not taking advantage of online resources and tools.

With everything going digital these days, it can be easy to miss out on useful online resources and tools. For instance, there are countless programs out there that can help with invoicing, client management, marketing, and even social media scheduling.

By failing to maximize these resources to your benefit, you could be missing out on a LOT of opportunities for growth, marketing success, and more.

What Things Should You Do in the New Year to Break this Habit?

To break this habit in 2022, start by doing some research on the various online tools and resources that are available to you. From there, create a list of those that could potentially help your business – whether it’s an invoicing program or website hosting service.

Once you have this list in place, take the time to read reviews and do your own testing if necessary. Then, decide which online tools and resources you’d like to invest in for your makeup business.

Finally, make sure to set up a timeline for when you’d like to use these tools. Doing so will help ensure that you have the budget for them, that you’re making the most of them throughout the year, and that you’re getting the best possible results for your business!

Bad Habit #6: Poor communication with clients and other MUAs.

Poor communication can be a MAJOR issue for makeup artists. Whether it’s not responding to client inquiries in a timely manner or failing to follow through on commitments, bad communication can quickly lead to unhappy customers and lost business.

What Things Should You Do in the New Year to Break this Habit?

To make sure you’re communicating effectively with your clients and other MUAs in 2022, start by setting clear expectations from the very beginning. Make sure that you’re upfront about your scheduling and availability so that clients know what to expect when they book an appointment with you.

Also, make sure to set up a reliable system for responding to messages and inquiries – whether it’s via email or through a messaging app. Doing so will ensure that no messages slip through the cracks and that you’re always responding in a timely manner.

Finally, make sure to follow through on your commitments – no matter how big or small they may be. This could mean anything from turning up on time for an appointment to sending out invoices promptly after a job is completed. By following through, you’ll be able to build trust with your clients and other MUAs – which is essential for long-term success.

Bad Habit #7: Not diversifying your makeup portfolio.

It’s easy to get into a creative rut when you’re doing the same kind of makeup looks for every client. But if you want to stand out from the competition and attract new clients, it’s essential that you diversify your portfolio!

After all, if your makeup portfolio isn’t diverse enough, it could lead to:

  • Clients not wanting to book you because they’re not impressed with your range
  • You getting bored with the same types of makeup looks
  • More difficultly promoting yourself and your services, etc.

What Things Should You Do in the New Year to Break this Habit?

So, how can you leave this bad business habit in 2022 and make sure you have a diverse makeup portfolio in the New Year (and beyond)?

Start by setting aside some time each month to practice different styles of makeup – whether it’s bridal, glamor, special effects makeup, or something completely unique. Also, make sure to take high-quality pictures of your work and upload them to your portfolio on a regular basis. This will help potential clients get an idea of your range and could potentially lead to more bookings.

Finally, consider taking a makeup course or attending a makeup workshop so that you can refine your skills and learn new techniques. Furthermore, you can enroll in a course that’s specifically about building a solid makeup portfolio – such as QC Makeup Academy’s self-paced, online Portfolio Development Workshop!

Doing so will help ensure that you have all the tools you need to create unique and stunning makeup looks for every client!

PRO TIP: Never put together a professional makeup portfolio before? These 10 steps will walk you through the process from start to finish!

Bad Habit #8: Spending too much time on social media.

Spending too much time on social media can be a huge productivity killer. After all, if you’re not careful, it’s easy to get sucked into an endless cycle of scrolling and liking – which can lead to lost hours (and dollars) in the long run.

What’s more, if you’re not using social media strategically, it can also be a huge waste of time for you and your makeup business!

What Things Should You Do in the New Year to Break this Habit?

To make sure you’re using social media efficiently in 2023 and beyond, start by setting aside a specific amount of time each day to dedicate to your business’s presence on the various platforms. Make sure to stick to this allotted time and use it strategically. As in, think about what content you should be posting and how often.

Also, consider investing in tools and software that can help you further streamline and optimize your social media management. This could include anything from scheduling apps to analytics tools that give you insights into your performance, etc.

Finally, make sure to take regular breaks from social media! Too much time on the platforms can not only be bad for productivity but also for your mental health. So, be mindful of how much time you’re spending scrolling, and strive to find a healthy balance.

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Bad Habit #9: Being overly competitive against other MUAs.

Although it’s natural to be competitive in business, being overly competitive against other MUAs can really hurt your own success – and the makeup community as a whole.


Because it can lead to a negative environment and create unnecessary drama. Plus, it’s important to remember that everyone is at different stages in their career. Making comparisons won’t do you any good.

So, instead of competing with one another, you should focus on collaborating and supporting each other!

What Things Should You Do in the New Year to Break this Habit?

To break this bad business habit in 2022, start by taking the time to reach out to other MUAs and build relationships. You never know when someone may have a job opportunity that they need extra help with!

Also, don’t be afraid to ask for advice – especially if you’re just starting out in your career. Chances are, fellow MUAs will be more than happy to help you out. Finally, try to focus on your own business rather than worrying about what other MUAs are doing.

That way, you can strive for success without letting negative feelings of comparison get in the way!

PRO TIP: Learn more about why other professional makeup artists are your FRIENDS – not enemies!

Bad Habit #10: Not delegating tasks to free up time for more important work.

If you’re not delegating tasks, it can be really easy to become overworked and overwhelmed. After all, there’s only so many hours in the day – and if you’re trying to do everything yourself, your progress is likely to suffer. Not to mention, you’ll probably wind up burning yourself out… and forgetting why you love makeup in the first place!

What Things Should You Do in the New Year to Break this Habit?

To successfully break this habit, start by figuring out which tasks you should be delegating – and who you should delegate them to! Then, make sure to set up clear expectations and deadlines for each task that’s being delegated.

Also, set aside a specific amount of time each week for planning and strategizing. That way, you’ll have enough time to think about the tasks that need to get done – and how best to delegate them.

Finally, don’t be afraid to take things off your plate if they’re not essential! Learning when it’s okay to say no will help you to create more space for yourself and focus on the tasks that you actually enjoy doing.

Now, what if your makeup business is a one-person-operation and you don’t have anyone to delegate things to? In this case, you should look into outsourcing! Hiring freelancers or independent contractors can be a great way to help free up your time and delegate certain tasks.

Lastly, make sure to outsource the right tasks for you – such as administrative work or marketing – so that you can focus on the creative side of things. That way, you can still be productive without getting overwhelmed.

Bad Habit #11: Ignoring customer feedback, not listening to what they want, and being unreceptive to constructive criticism.

As a makeup artist, it’s essential to make sure that you’re listening to your customers and taking their feedback into consideration. After all, they’re the ones who are going to be using your services. So, it only makes sense to take their opinion into account.

Furthermore, the beauty industry is one where being able to take constructive criticism is VITAL for your success. If you’re not able to accept and learn from it, then you’ll never be able to grow and improve as an artist. Not to mention, you’ll likely gain a poor reputation for being unprofessional.

What Things Should You Do in the New Year to Break this Habit?

To break this bad business habit, start by creating a feedback system that allows customers to share their thoughts and opinions. Then, make sure to take the time to actually listen and respond to what they have to say. Even if it’s not necessarily something you agree with or want to hear, try your best to remain open-minded and be receptive.

Finally, be sure to thank customers for their feedback – even if it’s negative – and show that you’re taking it seriously. This will help to build trust and ensure they know their opinion matters.

PRO TIP: Check out this helpful article to learn the difference between constructive criticism vs. insults – as well as tips for receiving and giving constructive feedback!

Bad Habit #12: Failing to take risks.

When it comes to makeup artistry, being able to take risks and experiment can be incredibly helpful for your career. After all, stepping outside of your comfort zone can help you to grow and develop new skills that will set you apart from the competition. However, if you’re not taking any bold steps or trying something new – then chances are your work will remain stagnant and you’ll miss out on opportunities.

What Things Should You Do in the New Year to Break this Habit?

To break this bad habit, start by committing to taking at least one risk every month. This could be anything from trying out a new technique to taking on a daring project. Just make sure it’s something that pushes you out of your comfort zone!

Additionally, make an effort to stay up-to-date on the latest trends and news in the makeup industry. That way, you’ll be more informed about what types of risks might pay off. Finally, remember that taking risks doesn’t guarantee success – but it does give you a better chance of achieving something amazing.

So, stay positive and keep pushing yourself!

Bad Habit #13: Not asking for help when you need it.

One common downfall of an entrepreneur is the misconception that you need to be able to do it all – from marketing to accounting and everything in-between. However, it’s important to remember that you don’t have to be superhuman – and it’s totally okay to ask for help!

What Things Should You Do in the New Year to Break this Habit?

To kick this bad habit, start by reaching out to your network and letting people know that you’re looking for assistance. You’d be surprised how many people are willing to lend a helping hand! Additionally, think about hiring an assistant or virtual assistant to help with tasks like scheduling and customer service. That way, you can focus on the creative side of your business without getting overwhelmed.

Finally, don’t forget to take advantage of all the amazing online resources available, such as tutorials and online courses. In turn, you’ll be able to develop the skills you need – without needing anyone else’s help!

Are you currently a QC Makeup Academy student? Our Student Support Team is always available to help with any questions or concerns you have! Simply contact them by phone, email, and/or live chat!

Professional makeup artist working with young bride at home, closeup. Bad business habits article.

Bad Habit #14: Letting negative thoughts derail your goals.

As an artist, it’s normal to experience a bit of self-doubt now and then. However, letting negative thoughts go unchecked can quickly lead to a spiral of despair that derails your progress and make it difficult to move forward.

What Things Should You Do in the New Year to Break this Habit?

The first step is being aware of your thoughts and the words you use when talking about yourself. Whenever you catch yourself in a negative thought cycle, take a step back and reframe it into something more positive and empowering.

Remind yourself of all the things you’ve accomplished so far, as well as any successes that have come from taking risks or stepping outside your comfort zone. Finally, don’t be afraid to ask for help from friends and mentors. Having a support system can make it much easier to stay focused on your goals and keep the negative thoughts at bay.

By breaking this bad habit in the New Year, you’ll be able to focus more of your energy on what’s important – creating amazing makeup looks!

Bad Habit #15: Not investing in yourself and your business.

Finally, our last bad business habit to leave in 2022 is not investing in yourself and your business. Whether it’s not taking the time to attend workshops and seminars or neglecting to upgrade your equipment, failing to invest in yourself can quickly lead to burnout and stagnation.

What Things Should You Do in the New Year to Break this Habit?

In the New Year, start by setting aside a budget (no matter how small) for investing in yourself and your business.

Put aside money for workshops, online courses, or even a new piece of equipment to help you uplevel your artistry. Additionally, consider volunteering or interning with other makeup artists. Not only will you learn valuable skills, but you’ll also be able to expand your network!

Finally, don’t forget to take care of yourself. Invest in self-care activities like getting a massage, going for a walk, or even just taking some time to relax and recharge.

By breaking this bad habit in the New Year, you’ll be able to stay motivated and work towards creating amazing looks with confidence!

Frequently Asked Questions

Before we wrap things up, let’s take a look at some frequently asked questions related to breaking bad business habits in the New Year.

Q: What 3 habits of an entrepreneur can most negatively impact entrepreneurial growth?

A: Three of the biggest habits that can most negatively impact entrepreneurial growth include:

  1. Procrastination;
  2. Spending too much time on unproductive tasks;
  3. And not investing in yourself and your business.

Q: What are the top 5 bad habits that will negatively affect your makeup career?

A: The top 5 bad habits that can negatively affect your makeup career include:

  1. Not setting clear and achievable goals;
  2. Failing to market yourself and promote your work;
  3. Staying stuck in the same style instead of trying new things;
  4. Letting negative thoughts derail you;
  5. And not investing in yourself and your business.

Q: How can you identify “bad” career habits?

A: To identify “bad” career habits, it’s important to take a step back and look at your current workflow. Ask yourself if any of the following applies to you:

  • Do you procrastinate or lack motivation?
  • Are you stuck in your comfort zone instead of taking risks?
  • Do you struggle with time management or setting clear goals?
  • Are you neglecting to invest in yourself and your work?

If the answer is yes to any of these questions, it’s likely that you have developed some bad career habits. Fortunately, by identifying them and taking steps to break them in the New Year, you can reignite your passion for makeup artistry!

Q: How can you track your progress so that you know if you’re actually improving your bad career habits?

A: One of the best ways to track your progress is to keep a journal and write down your thoughts, feelings, and successes. Additionally, you can create a vision board or set measurable goals for yourself that you can work toward each week.

Moreover, there are also ways that you can gather stats and data to measure your progress. For instance, you can track the number of followers you have on social media or analyze how many bookings you’re getting each month. By tracking these metrics, you can easily see where your bad business habits are hindering your success and adjust accordingly!

PRO TIP: Here are 12 business metrics that EVERY business owner should know and keep track of, courtesy of Scoro!

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So, What Would YOU Improve in 2023 and Beyond?

Now that you know how to break your bad habits, the only thing left is for you to start taking action! Set yourself up for success by investing in yourself and your business, expanding your network, and taking time for self-care. With these tips in mind, you’ll be able to create amazing artwork and reach new heights of success in no time.

Good luck and Happy New Year, beauties!

Start the New Year on the best foot possible by getting professionally trained and internationally-certified as a makeup artist! Enroll with QC Makeup Academy and earn globally-recognized certification in as little as 8 short weeks!

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When to Throw Away Your Old Makeup and Skincare Products

By Education, Makeup Tips and Tricks, Your Makeup Career No Comments

With the New Year fast approaching, now is the perfect time to sort through all of your makeup and skincare products, and get rid of anything that’s old or expired. After all, there are definite expiration dates that you should be aware of… And not paying attention to them can have damaging effects on your skin. In this article, we’ll reveal when to throw away your makeup and skincare products so you can keep your skin its healthiest!

Let’s get started!


We’re going to break this article into two sections:

  1. Makeup
  2. Skincare

So, let’s start with your makeup products…

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What Happens to Makeup as it Gets Old?

Makeup products don’t last forever. As soon as you open them, they begin to expire due to natural oxidation and the growth of bacteria. When makeup gets old, it can cause irritation, breakouts and other unwanted reactions on your skin.

Are YOUR makeup products bathing in bacteria? Here are 6 reasons why this may be the case – and what to do about it!

How to Tell When Makeup Products Have Expired

There are a few ways to tell when your makeup products have gone bad. The first is the smell test – if it smells rancid, then it’s probably time to toss it. You can also look for changes in texture or color, as this is another good indication that the product has expired. Finally, you may want to check the packaging for an expiration date.

What Happens When You Use Old/Expired Makeup?

Using old/expired makeup can lead to a variety of skin issues, such as:

  • Irritation
  • Rashes
  • Allergic reactions
  • Breakouts
  • Dryness, etc.

Not only that, but it can also make your skin look dull and aged due to the oxidation process. So if you want to keep your skin looking its best, be sure to throw away any old or expired makeup!

So, How Often Should You Get Rid Of Your Makeup?

Most experts suggest tossing out any makeup that you haven’t used in the last 3-6 months. Of course, the shelf life may vary, depending on the product. (We’ll delve more specifically into different products momentarily!)

In general, though, whenever you purchase any makeup products, be sure to find and note its expiration date. From there, you can make things easier for yourself by setting reminders or writing yourself little notes to remind you when it’s time to toss out your products.

And as we mentioned earlier, it’s also a good idea to regularly check your makeup products for any changes in smell, color or texture. After all, these can all be signs that it’s time to throw them away!

Foundation makeup products on aged paper. Selective focus, retro toning. Makeup and skincare products article.

When to Throw Away Makeup Products


Average Shelf Life: 6 – 12 months

In terms of your foundation(s), you should be sure to replace it every 6-12 months. This is because these products contain water and oil, which can easily become breeding grounds for bacteria.

When to Get Rid of Foundation

Some signs that your foundation is going bad are:

  • Changes in color
  • A strange scent
  • Clumps of product forming


Average Shelf Life: 1-2 years

Whereas powder and/or stick concealers can last up to two years, liquid concealers should be replaced after one. When it comes to using these products on your skin, you want to make sure that they’re as fresh and bacteria-free as possible. When it’s expired, the product may not blend as easily, and it can also cause irritation, breakouts or dryness.

When to Get Rid of Concealer

When your concealer has gone bad, you may notice changes in texture or colors. Similarly, there may be flakes forming or a strange scent.

Highlight and Contour

Average Shelf Life: 1-2 years

Similarly, highlighting and contouring products can last up to two years if they are powders. Meaning, you won’t have to worry about replacing them as often. If they are liquid products, however, then their shelf life will be closer to one year.

When to Get Rid of Highlight and Contour Products

When it comes to these products, you’ll want to pay attention for any changes in texture or color. If you notice that they’re starting to look cakey or discolored, it’s probably time to throw them out.


Average Shelf Life: 6 months-2 years

Just like with highlight and contour, powder blush products can last up to two years. If it’s cream-based, however, then it can last anywhere from 6 months to a year.

When to Get Rid of Blush

When your blush begins to look cakey or discolored, you’ll want to replace it. Furthermore, you’ll also want to make sure that your blush products are properly stored in a cool place away from direct sunlight. This can actually help extend their shelf life!


Average Shelf Life: 3 months

In terms of mascara, you should be sure to replace it after three months. Mascara is especially prone to bacteria buildup, so it’s important to keep an eye on the expiration date and toss it out when needed. When you open a new tube, be sure to store it away from heat or humidity.

When to Get Rid of Mascara

If you’re unsure whether or not your mascara is starting to get old, look for any of the following indicators:

  • Clumping
  • A strange smell
  • Crumbly texture
  • Stiff/hard wand

Lipstick and Lip Gloss

Average Shelf Life: 6 months-2 years

Lipstick typically lasts between one to two years. Lip gloss, on the other hand, is usually good for six months to a year.

When to Throw Out Lipstick and/or Lip Gloss

When it comes to these products, you’ll want to pay attention to any changes in the texture or color. When it looks dry and cakey, it’s time to say goodbye!

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Eye Shadow

Average Shelf Life: 2 years

Most eye shadows can last up to two years, so long as they’re stored correctly. Meaning, you’ll want to make sure that they’re away from heat, humidity and direct sunlight. That said, you should still check for any signs of expiration before using them.

When to Throw Out Eyeshadow Palette

When your eye shadow starts to look too dry, too powdery, or discolored, it’s a sign that it’s time to replace it.

Eye Liner (Pencil)

Average Shelf Life: 1-2 years

Pencil eyeliners usually last between 12 months and two years. When using these products, remember to always sharpen them after each use.

When to Get Rid of Eye Liner Pencil

When the pencil tip becomes dull or dry, it’s time to replace it with a new one!

Eye Liner (Liquid)

Average Shelf Life: 3-6 months

On the other hand, liquid eyeliners should be replaced every three to six months. When purchasing liquid eyeliners, be sure to check the label for any expiration dates or other important information.

When to Get Rid of Liquid Eye Liner

If you notice that your liquid eyeliner has changed color, texture or consistency, it’s time to toss it out and get a new one. For instance, one telltale sign that liquid eyeliner is going bad is if it starts becoming more clumpy.

Fake Eyelashes

Average Shelf Life: 6 months

Granted that they’re properly taken care of, fake eyelashes have an average shelf life of six months. Fake eyelashes can easily collect bacteria, so it’s important to keep them as fresh as possible.

When to Throw Out Fake Eyelashes

When the lashes start to look worn, dry, or clumpy, it’s time to throw them away!

Makeup Brushes

Average Shelf Life: 3-5 years

Your brushes are probably your biggest long-term investment when it comes to your makeup products! If you care for them properly and clean them regularly, they should be able to last you anywhere from a year to a whole decade! That said, a good average is that you’ll probably need to replace most brushes every three to five years.

When to Throw Away Makeup Brushes

A good indicator is that when the bristles start to flake off or become dry, it’s time to get a new set. Remember that you should always be gentle and careful when cleaning your brushes – harsh cleaners can damage the bristles!

PRO TIP: You may be cleaning your brushes (and other makeup products) the wrong way. But don’t worry, we’ve put together a little guide to help you clean your products the RIGHT way!

Makeup Sponges/Beauty Blenders

Average Shelf Life: 3-6 months

Lastly, makeup sponges should be replaced every three to six months. We know, this may not sound like a whole lot of usage time… And if you’re on a budget, we totally understand that paying to replace them this frequently can be a challenge.

But, if you’re trying to keep your skin healthy and free from bacteria, it’s essential that you replace them regularly! After all, this is one product that’s especially susceptible to bacterial buildup.

When to Throw Out Makeup Sponges/Beauty Blenders

When your beauty blenders start to look dry or discolored, it’s time to say goodbye and invest in a new set!

How to Tell When Makeup Products Have Expired

Specifically, where should you be looking to find the actual expiration date on the product itself?

Well, most makeup products should have an expiration date printed somewhere on the packaging or label.

If you don’t see anything that explicitly says ‘expiration date’, then it’s a good idea to check for a ‘best by’ or ‘use by’ date. You should be able to find this by looking at either the bottom, side, or back of the product. This will tell you how long the product is good for and when it should be replaced.

Finally, it’s also important to keep in mind that your makeup products may expire sooner if they’ve been exposed to extreme temperatures or humidity. When in doubt, replace your products as soon as you can to make sure that your skin stays healthy and free from bacteria.

Do You Really Need to Throw Out Makeup?

Now, you may be wondering, “Can’t you simply clean old makeup?”

The short answer is no – you should not attempt to clean old makeup products. When it comes to eye shadow, eyeliner, and other products that come in a powder form, the bacteria buildup may be too deep into the product and simply can’t be removed.

For liquid makeup products such as foundation or concealer, they tend to expire much faster due to the bacteria that can form from being exposed to air. When it comes to makeup and skincare products, we always recommend replacing them as soon as they become expired or look like they have been used too much.

Bottom line? When in doubt, throw it out! Not only will this help you stay safe and healthy, but it will also help you stay looking fabulous!

Pink beauty tear-shaped blender, dirty and clean egg-shaped sponges isolated on light background. Cosmetic tool for makeup in hand. Makeup and skincare products article.

Skincare Products

Now let’s move onto the second section of our article – this time, all about skincare products.

What Happens to Skincare Products as They Get Old?

Most people don’t realize this, but using expired skincare products can actually be really damaging to your skin. When skincare products get old, the active ingredients start to break down and become ineffective… Meaning that they won’t give you the same benefits as when they were fresh!

Additionally, bacteria can start to form on the surface of the product, which can be really bad for your skin if you don’t clean it off regularly. When this happens, it’s important to throw away the product and invest in a new one.

What Happens When You Use Old/Expired Skincare Products?

Using expired skincare products can cause a number of issues, including:

  • Irritation
  • Breakouts
  • Dryness
  • Allergic reactions
  • Redness
  • Bacterial infections

Furthermore, as we mentioned above, using expired skincare products won’t actually be beneficial for your skin – or helping you achieve the goals you have for your skincare routine.

Basically, when it comes to skincare products, you should always check the expiration date and replace them as soon as they become expired. This will help keep your skin healthy, safe and looking/feeling its best!

What is the Shelf Life of Skincare Products?

In general, most skincare products (once opened) have a shelf life of 6-12 months. If left unopened and stored correctly, many skincare products can last up to three years.

However, the shelf life ultimately varies, depending on the type of product and how you store it.

For example, products that come in a pump or spray bottle often have shorter shelf lives than products that come in a jar or tube. Additionally, storing your skincare products in areas with excessive heat or humidity may cause them to expire sooner than expected.

As we suggested earlier, the best way to keep track of your skincare products’ expiration dates is to check the bottom, side or back of the product for a ‘best by’ or ‘use by’ date. Then, set yourself reminders to replace them as soon as they become expired.

Interested in a career in professional skincare? Enroll in QC Makeup Academy’s self-paced, online Skincare Course and become a globally-certified International Skincare Consulting Professional (ISCP) in as little as 2 short months!

How to Tell When Skincare Products Have Expired

Next, let’s talk about how you can tell when your skincare products have expired. When it comes to liquids, the product may change in consistency or color – often becoming darker or runnier than usual.

For powders and creams, they may become lumpy or discolored. When this happens, they should be immediately thrown away.

Additionally, you may notice a foul odor or a change in the scent of your skincare product when it has expired – this is often an indication that bacteria has started to form on the surface of the product. When this happens, it’s best just to throw it away and invest in a new one.

What Happens if You Get an Infection?

Whether the root of the issue is your makeup products or your skincare products, what should you do if you use old products and it leads to an infection?

While you may be tempted to just wait it out and hope things clear up on their own, we don’t recommend this. If your skin has become inflamed, red, or irritated after using an expired product, then it’s important to see a doctor as soon as possible. Depending on the severity of the infection, they may prescribe antibiotics or other treatments to help clear it up.

Better to be safe than sorry, right?

After all, in some cases, infections caused by using old makeup and skincare products can be serious! For example, staph infections can lead to long-term skin damage and even scarring. So, it’s important to take the necessary steps towards healing as soon as possible.

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How to Make Your Makeup and Skincare Products Last

Finally, what can you do to make sure your makeup and skincare products last as long as possible? Well, it all boils down to properly taking care of your products!

Here are a few things you can do:

  • Keep them away from heat and direct sunlight
  • Check expiration dates regularly
  • Don’t share or swap old products with friends (as this can lead to bacteria and infections)
  • Store them in a cool, dry place
  • Clean brushes and beauty blenders regularly (with soap and warm water)
  • Throw away expired products immediately

By following these tips, you’ll be able to maximize the shelf life of your makeup and skincare products, as well as avoid any potential infections.

When to Throw Away Makeup and Skincare Products: In Conclusion…

And voila! Now you know when to throw away makeup and skincare products. When in doubt, always check the product labels for a ‘best by’ or ‘use by’ date – this way, you’ll be sure to stay on top of your beauty routine!

Importantly, don’t forget to see a doctor if you experience any signs of infection after using old products – it’s always better to err on the side of caution.

Finally, remember to take proper care of your products and store them in cool, dry places. This way, you’ll be able to make them last as long as possible!

Happy shopping (and throwing away)! 😊

NEXT UP: Dream of an exciting, successful career as a professional makeup artist? This Ultimate Guide reveals how to become fully trained, certified, and booking clients in just 3 simple steps!

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Running a Makeup Business: Expectation vs. Reality

By Career Advice, Your Makeup Career No Comments

There’s no question that owning your own business is a dream for many professional makeup artists. But what is the reality of owning and running a makeup business? Is it all glitz and glamor – or are there some hidden truths that you need to know before taking the plunge? Today, we’ll explore the expectations vs. realities you may not have considered.

So, keep reading to learn everything about the reality of having your own makeup business!

What It’s Like To Run Your Own Makeup Artistry Business: Expectation vs. Reality

Alright, let’s dive right in! Here are 10 expectations vs. realities of running a makeup business that you need to know…

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Expectation #1: You’ll Make Bank Right Off The Bat

Many people expect that they’ll make a ton of money right away when they start their own makeup business. As in, they’ll be raking in cash hand-over-fist and living the high life within a few short months.

Where does this myth come from?

Probably from all of the social media “gurus” out there who make it look like they’re swimming in dough. Similarly, celebrity MUAs who work with A-listers probably charge – and earn – a pretty penny. In turn, this can mislead the everyday makeup artist into thinking that they, too, will be making a killing right out of the gate.

HOWEVER, that’s not to say that you can’t eventually make a wicked income! Learn more about the average yearly salary for a makeup artist to get a better idea of the kind of figures YOU can earn!

Reality #1: It Might Take A While To Build Up Your Makeup Business (and In Turn, Your Profits)

In the real world, it will likely take time to build up a clientele and establish yourself as a reputable makeup artist. This means that in the beginning, you might not be bringing in as much money as you’d like.

And that’s okay! Remember, Rome wasn’t built in a day.

The same goes for building up a successful makeup business. It takes time, patience, and a whole lot of hard work. So, if you’re not making bank right away, don’t sweat it. Just keep hustling and eventually, the money will start rolling in.

Expectation #2: Starting a Makeup Business Can Be Done For Dirt Cheap

If you want to start your own makeup business, you might think that all you need is a few decent brushes, some good quality products, and voila – you’re in business! Understandably, this misconception is especially appealing to those who are just starting out and might not have a lot of disposable income.

Reality #2: Starting ANY Business Requires an Investment

While you might be able to get away with spending very little money when you first start out, it’s important to understand that starting ANY business requires some level of investment.

For example, in addition to brushes and products, you’ll also need things like:

  • A registered business name
  • A website
  • Business cards
  • Business insurance
  • Marketing materials, etc.

Plus, if you’re planning on working from a brick-and-mortar location, you’ll need to factor in the cost of rent, utilities, etc.

Furthermore, you’ll want to plan ahead to make sure your finances are covered for the first year of operation. This is especially important because it can take time to build up a clientele when starting any business… And that means your income might be a bit erratic in the beginning. Therefore, during the first year of business, there may be times where you’ll need to dip into your own pockets in order to stay afloat.

To give you a tangible number that you can work with, Small Biz Trends states that in the United States, the average startup + first-year costs for small businesses tends to range between $30,000 and $40,000 USD. Of course, it’s 100% possible to spend less (or more) than this – it all depends on the specific business being started and where it’s located.

What we’re basically saying is, while you might be able to get by with spending very little in the beginning, understand that there will be some costs associated with starting your own makeup business!

Expectation #3: You Can Work Anywhere, Anytime

As a makeup artist, you might think that you can work whenever, wherever, since you get to determine your schedule. After all, you’re your own boss, right? So, if you feel like working at 3 am on a Tuesday, who’s going to stop you?

Reality #3: Running a Makeup Business Means Making Certain Sacrifices

While it’s true that being your own boss has its perks, it’s important to understand that running a business also requires making certain sacrifices.

For example, as much as you might want to, you can’t always work whenever, wherever. Yes, having the ability to create your own schedule is amazing… But ultimately, you’ll need to be available when your clients are available. And that might mean working during weekends, evenings, and even holidays!

Furthermore, you’ll need to be willing to travel to wherever your clients are. So, if you’re not up for putting in the extra miles (literally), then being a makeup artist might not be the right career for you.

Young woman sitting at dressing table and looking in the mirror while makeup artist applying concealer with cosmetic brush. Female stylist doing professional makeup for client in beauty salon. Makeup article.

Expectation #4: You Can Quit Your Day Job Immediately

This is a big one. A lot of people think that once they decide to start their own makeup business, they can immediately quit their day job and pursue their passion full-time.

Reality #4: You Should Probably Keep Your Day Job – At Least for a Little While

Look, we totally get it. Choosing to pursue your passion and start your very own business is a huge accomplishment – and it’s super exciting! So, it’s understandable that you might get caught up in all of the hype and want to quit your day job immediately in order to pursue your new career.

But here’s the thing: as much as we’d all love to be able to do that, it’s just not realistic for most people. In fact, unless you have a ton of savings that you can fall back on, quitting your day job without any sort of backup plan is actually a pretty big gamble. This is because, in reality, the average small business takes approximately 2-3 years to become profitable.

So, while we know it might be tempting, our best advice would be to keep your day job (at least in the beginning) and work on building up your makeup business on the side. This way, you’ll have a steady income to fall back on in case things don’t go as planned.

Expectation #5: Running a Makeup Business is All Fun and Games

Another common misconception about running a makeup business is that it’s all fun and games.

After all, what could be better than getting paid to do something that you love? Not to mention, the world of makeup artistry is not like, say, the world of finance. Rather, it’s creative, it’s fun, and it’s pretty darn glamorous.

So, understandably, this might lead you to believe that running a makeup business is all rainbows and butterflies…

Reality #5: Running a Makeup Business is a Lot of Hard Work

Make no mistake about it – running a successful makeup business IS creative, fun, and glamorous. But at the same time, it also takes a lot of hard work.

Yes, you’ll get to play with makeup all day long and make people look and feel their best… But you’ll also have to deal with the not-so-fun parts of running a business, like advertising, marketing, accounting, and (if you have employees) HR.

So, if you’re thinking about starting your own makeup business, just know that it’s not all fun and games. Running a successful business requires dedication, discipline, and a whole lot of hard work. But if you’re up for the challenge, then we say go for it!

Expectation #6: You Can Operate a Successful Business WITHOUT Proper Makeup Training

Interesting fact that you may not have known: in many places around the world, makeup artistry (unlike cosmetology and esthetics) is NOT actually a regulated field. Meaning, there are no formal education or training requirements in order to become a makeup artist.

So, obviously this means that you have the green light to launch a career – and makeup business – without first getting some professional training under your belt… Right?


Reality #6: Professional Training is a MUST If You Want Your Makeup Business to Succeed

Just because there are no formal education or training requirements in place for makeup artists, doesn’t mean that you can operate a successful business without proper makeup training. In fact, we would argue that the opposite is true.

If you want people to take your business seriously (and trust us, they will), then it’s important that you have some sort of professional makeup training. This could be anything from a certification program (such as the self-paced, online certification courses offered at QC Makeup Academy) to a full-blown degree from a cosmetology school.

Think of it this way: if YOU were the client, and you had to choose between an MUA without any formal training and an MUA with a professional certification or degree, who would you choose? We’re guessing the answer is pretty obvious.

So, if you’re serious about starting your own makeup business, then our best advice would be to get some proper training first. Trust us, it’ll be worth it in the long run!

Check out the full list of online makeup certification courses currently offered at QC Makeup Academy!

Running a makeup business in-post image 3

Expectation #7: Running a Makeup Business is Expensive

This is another common misconception about running a makeup business – that it’s expensive. While we can’t pinpoint for sure where this myth stemmed from, our best guess is due to the fact that, in order to run a successful business, you need to make sure you have the proper tools and equipment.

And let’s face it, quality makeup products aren’t exactly cheap!

Reality #7: You Can Easily Operate Your Makeup Business On a Budget

While it’s true that you running a makeup business requires having the proper tools and equipment, this doesn’t necessarily mean that it’s expensive. In fact, depending on how you choose to operate your business, it can actually be quite inexpensive.

For example, if you decide to work freelance and visit your clients at their homes or chosen location, then you won’t need to worry about the costs associated with renting out a studio space.

Or, if you choose to specialize in a certain area of makeup (like weddings or special effects), then you can invest in the specific tools and products required for that area, rather than buying a bunch of expensive, general-use products.

So, as you can see, there are a number of ways to operate your makeup business on a budget. It’s all about being strategic with your finances and only investing in what you need.

Tips For Creating a Realistic Budget for Your Business

Now that we’ve busted this common myth about starting a makeup business, it’s time to give you some practical tips for creating a realistic budget for your own business. Here are a few of our best suggestions:

  • First and foremost, it’s important that you have a clear understanding of your financial situation. This means knowing how much money you have to work with and what your regular expenses are. Once you have a good handle on this, you can start to think about how much you can realistically afford to spend on your business.
  • Next, make a list of all the essential items you need for your business. This could include things like makeup products, brushes, a website, business cards, etc. Once you have your list, start to research the prices of these items so that you can get a better idea of what they will cost.
  • Finally, remember that your business budget is not set in stone. As your business grows and changes, so too will your budget. So, don’t be afraid to revisit it on a regular basis to make sure that it’s still accurate and realistic.

PRO TIP: Discover how you can better budget yourself as a makeup artist with the help of these 4 industry secrets!

Expectation #8: You’ll Need To Undercharge Your Makeup Services At First

This is another myth that we hear all the time from aspiring MUAs: that they’ll need to undercharge their services at first in order to get their business off the ground. Now, we can absolutely understand why this logic appears to make sense. After all, if you want to attract customers, then you need to offer them a good deal, right?

Furthermore, especially if no one knows who you are yet, you might think that it’s going to be hard to charge top dollar for your services.

Reality #8: You Should NEVER Undercharge Your Makeup Services

As a general rule, you should never undercharge your services in order to attract customers. In fact, if you do this, you could actually end up doing more harm than good.

Why? Well, first of all, it sends the wrong message to your potential clients. If you charge too little for your services, they might think that your work is also low quality. After all, why would someone pay top dollar for something that’s not worth it?

Secondly, undercharging for your services can also make it difficult to run a profitable business. After all, if you’re not making enough money to cover your costs, then how are you supposed to stay in business?

But thirdly, and arguably most importantly, undercharging your makeup services is doing YOU a major disservice! As a professional makeup artist, you have invested time, money, and energy into perfecting your craft (especially if you’ve gotten professionally trained and certified). So, why sell yourself short by not charging what you’re truly worth?

So, What’s The Solution?

The key is to find a happy medium between charging too little and too much for your services. Do some research on what other makeup artists in your area are charging and use that information to help you determine a fair price for your own services. And, of course, don’t forget to factor in your own unique experience and skills when setting your prices.

Need help figuring out what you should be charging clients for your makeup services? Here are 4 types of makeup artistry services and what you should be charging for them!

Expectation #9: You Can (and Should) Be Doing Everything Yourself

Running your own business can be a lot of work. But as a result, it’s easy to fall into the trap of thinking that you have to do everything yourself in order to be successful. After all, it’s your makeup business. So, shouldn’t you be the one in charge of everything?

Reality #9: This Will Probably Lead To Burnout

One of the biggest mistakes that new makeup artists make is trying to do everything themselves. And while it’s admirable to want to be in control of every aspect of your business, the truth is that this is simply not realistic (or sustainable) in the long run.

Think about it this way: as a makeup artist, your time is better spent doing what you’re good at (i.e. doing makeup). So, why waste your time on tasks that someone else could easily do for you (like social media, marketing, bookkeeping, etc.)?

The key is to learn how to delegate and outsource the tasks that you’re not good at or that you don’t have time for. This way, you can focus your energy on growing your business and doing what you love!

But What If You Don’t Have The Budget For This?

If you’re just starting out, then it’s understandable if you don’t have the budget to hire someone to help you with your business.

In this case, the key is to be strategic about the tasks that you delegate. Start with the tasks that are taking up the most time or that are causing you the most stress. Then, once you have more money coming in, you can gradually start outsourcing more and more tasks.

Expectation #10: Getting Your Startup Running Will Take Up Most Of Your Time

Depending on how you view this particular myth, this may actually be a reason why you’re hesitant to start your own makeup business. After all, if it’s going to take over and dominate your entire life, then is this endeavor really worth it?

This can be an especially damaging misconception if you happen to have a full-time job, are a student, and/or are a busy parent.

Reality #10: This Depends On Your Definition Of “Most Of Your Time”

Yes, the truth is that starting your own makeup business will probably take up more of your time than you originally anticipated. But this doesn’t mean that it has to take over your whole life!

As we mentioned earlier, one of the best things about being your own boss is that you get to set your own hours. So, if you only have a limited amount of time to work on your business, then you can simply schedule your work around the other important things in your life.

Of course, this doesn’t mean that you won’t have to make some sacrifices in the beginning. But if you’re strategic about how you use your time, then you should be able to get your business up and running without completely sacrificing your personal life.

After all, keeping a healthy work-life balance is one of the most important things you can do for your business (and for yourself)!

Young girl with a make-up artist in the studio in front of a mirror. Makeup article.

Final Thoughts

Starting your own makeup business can be a very rewarding experience. But it’s important to go into it with your eyes wide open. Be prepared for the challenges that you’ll face and don’t be afraid to ask for help when you need it.

If you can do these things, then you’ll be well on your way to success!

Got any questions or comments for us? We’d love to hear from you! Leave us a comment down below or send us an email at [email protected].

Thanks for reading! 💕

Tips to market your makeup business Feature Image

15 Best Tips To Market Your Makeup Business

By Career Advice, Your Makeup Career 3 Comments

As a makeup artist, it is important to know how to market your business. If you don’t have a plan in place, your business will likely not make it very far. In this blog post, we will outline the top 15 tips to market your makeup business successfully.

By following these tips, you will be able to reach new customers and grow your business!

Don’t have any experience and not sure how to kick-start your professional makeup career? Discover how YOU can become a makeup artist in as little as 3 simple steps!

10 Tips To Market Your Makeup Business Successfully

Starting a makeup business can be daunting, but it doesn’t have to be! By following these simple tips, you’ll be on your way to marketing your makeup business like a pro in no time.

Tip #1: Build a professional, polished website for your makeup business!

Your website is often the first impression potential customers will have of your business. So, make sure it reflects your brand well and provides visitors with all the information they need to know about your business.

What specific info should your website have? Here are just some of the things to include:

  • Your business name, logo, and contact information
  • A brief description of your services
  • Some before and after photos or a portfolio of your work
  • Testimonials from satisfied customers
  • Links to your social media profiles
  • An option for online booking

If your website is hard to navigate or lacks key information, prospective clients will likely move on to another makeup artist.

Moreover, creating a professional, well-designed website doesn’t have to be expensive or time-consuming. There are plenty of easy-to-use website builders out there that can help you get started. Plus, there are all sorts of resources you can turn to, such as this article by Forbes.

Tip #2: Get on social media!

These days, it’s essential for businesses to have a strong social media presence. Platforms like Facebook, Instagram, TikTok, Twitter, and YouTube are great ways to connect with potential (and current) customers. Not only that, but it’s also a powerful marketing tool, too.

When it comes to social media, consistency is key. Posting regularly (at least once or twice a week) will help you stay top of mind with your followers. And, when you do post, make sure your content is engaging, original, and visually appealing.

In addition to posting interesting content, make sure you’re interacting with your followers as well! Respond to comments and questions in a timely manner and like/share other users’ content that’s relevant to your business.

By building up a strong social media following, you’ll be able to reach more people with your marketing message. As a result, you may even get some new clients through word-of-mouth marketing!

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Tip #3: Prioritize SEO!

If you want your website to rank high in search engine results, you need to focus on SEO – a.k.a. search engine optimization. This simply means using the right keywords and phrases on your website so that people can find it easily when they’re searching for something related online.

For example, let’s say someone is searching for “makeup artists in Los Angeles.” If you include those keywords on your website (in the title, meta description, etc.), there’s a much higher chance that your site will show up in the search results. And, if it’s one of the first few results, even better!

Not sure how to get started with SEO? We recommend giving Moz’s Beginner’s Guide a read!

Tip #4: Have a killer makeup portfolio!

As a makeup artist, your portfolio is essential in both attracting new clients and keeping the ones you have. After all, it’s a representation of your work and what potential clients can expect from you.

So, make sure your portfolio is up-to-date with your best work! And, if you don’t have one already, now’s the perfect time to start putting one together. Oh, and don’t forget to showcase your portfolio on both your website and social media channels!

PRO TIP: Never put together a makeup portfolio before? Here’s everything you need to know about developing a a portfolio that’ll blow people’s minds!

Tip #5: Get as much real-world experience as possible!

There’s no better way to hone your skills as a makeup artist than by getting lots of real-world experience. So, if you’re just starting out, offer your services for free or at a discounted rate. Reach out to friends and family and gain experience by working on them for free. Also, another great idea is to do makeup for a stylized photoshoot.

Firstly, these strategies will help you build up your portfolio. But secondly, they’ll also give you the opportunity to try out different looks and techniques in a legitimate setting.

Plus, working with real clients (even if they are friends or family) can be great practice for dealing with the pressures of a real job. It’ll also give you a chance to get feedback from clients so that you can improve your work!

Tip #6: Get involved in your local community!

One great way to market your makeup business is by getting involved in your local community. This could mean anything from volunteering at events to partnering with other businesses in your area.

For example, let’s say you own a makeup studio. You could partner with a local hair salon and offer a discount to customers who book both services together. Or, you could volunteer your time to do makeup for a charity event.

There are many different ways to get involved in your community – it just takes some creativity! And, not only will this help you market your business, but it’ll also make you feel good knowing that you’re giving back.

Tip #7: Get creative with your marketing campaigns!

There are endless possibilities when it comes to marketing your makeup business. Get creative and think outside the box to come up with unique campaigns that will grab attention.

Some ideas include partnering with another local business for a joint promotion, holding a contest or giveaway, or creating social media challenges.

No matter what you do, make sure your campaigns are aligned with your brand identity and target audience. With a little creativity and effort, you’ll be able to reach new customers and grow your business!

Tip #8: Invest in paid advertising!

Paid advertising is a great way to reach new customers and grow your business. And, with the vast array of online advertising platforms available today, it’s easier than ever to get started!

Examples of paid advertising include (but aren’t limited to):

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
  • YouTube Ads

Paid advertising can be a great way to reach new customers while giving your business a more immediate boost. But, it’s important to remember that you’ll need to invest both time and money into creating and managing your campaigns.

So, be sure to do your research and create a campaign that’s right for your business!

Photo of nice optimistic brunette hairdo lady apply make up look empty space wear white shirt isolated on pink color background. Market makeup business article.

Tip #9: Focus on your USP (unique selling proposition)!

Your USP is what makes your business unique and sets you apart from your competition. When marketing your makeup business, be sure to focus on your USP!

Here are some questions to ask yourself:

  • What makes my business different?
  • What can I offer that my competition doesn’t?
  • How can I position my business in the market?

Answering these questions will help you identify your USP and figure out how to market it effectively. Remember, customers are always looking for something unique. So, make sure you’re highlighting what makes your business special!

Tip #10: Know who your target market is!

One of the most important things to do when marketing your makeup business is to know who your target market is. This means understanding who your ideal customer is and what they’re looking for.

To help you identify your target market, ask yourself these questions:

  • Who are my ideal customers?
  • What are their demographics (age, gender, location, etc.)?
  • What are their interests?
  • Which needs or problems do they have that I can solve?
  • How can I show them that I am the best makeup artist for their needs and/or problems?

By answering these questions, you’ll have a more comprehensive idea of who your target market is – and how to reach them. Remember: it’s important to focus on quality over quantity. Meaning, it’s better to have 100 ideal customers than 1000 uninterested ones!

Tip #11: Have a strong brand identity for your makeup business!

Your brand identity is what makes your business recognizable and sets you apart from your competition. So, it’s important to have a strong brand identity when marketing your makeup business!

Some things to consider when creating or refining your brand identity include your:

  • Mission statement
  • Values
  • Target market
  • USP (unique selling proposition)
  • Logo and other visuals (colors, fonts, etc.)
  • Tone of voice

By having a strong brand identity, you’ll be able to create consistent and cohesive marketing materials. In turn, this will help you attract new customers and grow your business!

PRO TIP: Learn the ins and outs of branding your makeup business properly!

Tip #12: Network literally ALL of the time!

Networking is a great way to meet new people, learn about new opportunities, collaborate, and grow your business. So, make sure you’re always networking!

Here are some invaluable ways you can network yourself and your makeup business:

  • Attend industry events and tradeshows
  • Join relevant online communities
  • Reach out to other businesses in your field
  • Connect with artists you admire through social media
  • Build relationships with influencers and thought leaders

Remember: it’s not all about meeting new people. It’s also about building strong relationships with the people you already know. So, don’t forget to stay in touch with your current contacts!

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Tip #13: Write a beauty blog and/or film a vlog!

Blogging and vlogging are great ways to show off your makeup skills, build your brand, grow your social media following, and attract new customers. Not to mention, they’re also a lot of fun!

Some things to keep in mind when starting a beauty blog or vlog:

  • Find your niche: what kind of makeup and/or beauty services do you want to focus on?
  • Be consistent: try to post new content regularly (at least once a week)
  • Promote your content: share your blog posts and videos on social media, in email campaigns, etc.
  • Engage with your audience: respond to comments and questions promptly

It’s also just as important to know what not to do as well. So, before getting started, make sure you know which steps to take – and which to avoid altogether.

Tip #14: Stock up on business cards for your makeup business!

Business cards are an essential marketing tool for any business – and your makeup business is no exception! After all, you never know when you’ll meet a potential new client or collaborator.

Here are some useful things to keep in mind when designing your business cards:

  • Include your name, title, contact information, website, and logo
  • Make sure the design is professional and aligned with your brand identity
  • Use high-quality materials (e.g. thick paper stock, raised printing, etc.)
  • Avoid using cheesy or gimmicky designs

Remember: less is more! So, make sure your business card design is simple and straightforward. Furthermore, make sure you always order extra business cards. This way, you always have them on hand!

Tip #15: Add a professional certification + designation to your makeup resume!

Investing in a professional certification or designation is a great way to show your commitment to your craft – and it can also help you attract new clients. Not to mention, getting properly trained by a reputable institution is the only sure-fire way to develop the skills you need to be a successful makeup artist.

So, if you’re serious about taking your makeup business to the next level, consider getting certified or designated by a professional organization, such as QC Makeup Academy.

Did you know that QC Makeup Academy offers a wide range of self-paced, online makeup and beauty-related courses? It’s true… And these programs can all be completed in as little as 8 short weeks!

How To Market a Makeup Business: Frequently Asked Questions

Now that we’ve gone over 15 of the best tips for marketing your makeup business, let’s answer some common questions about this topic…

“How Do I Get More Makeup Clients?”

The answer to this question may vary depending on your specific situation. However, some of the most effective ways to attract new clients include networking, creating a strong online presence, and marketing yourself through beauty blogging, vlogging, and paid advertisements.

“How Do Makeup Artists Get Noticed?”

There are a few things you can do to make sure you’re noticed by potential clients, collaborators, and industry professionals. First, it’s important to have a strong online presence. This means having an active social media account and/or website for your makeup business.

Second, you should also consider investing in some paid advertising, such as Google Ads or Facebook Ads. Finally, networking is always a great way to get noticed. Attend industry events, meetups, and workshops – and don’t forget to bring plenty of business cards!

Beautiful woman face with perfect makeup. Makeup artist applies eye shadow. Hand of visagiste, painting cosmetics of young beauty model girl. Beauty girl with perfect skin. Market makeup business article.

“How Do Makeup Artists Expand?”

There are a few things you can do to expand your makeup business…

First, you can offer new services, such as skincare consultations, bridal makeup, or special effects makeup. Second, you can also consider opening a second location or investing in mobile makeup services. Finally, expanding your team by hiring additional hair and makeup artists is also a great way to grow your business.

“What Are Some Makeup Artist Content Ideas?”

If you’re looking for some content ideas for your makeup business website or social media accounts, consider creating blog articles or videos on topics like:

  • Tips for applying makeup
  • Makeup trends
  • How to choose the right foundation shade
  • Tips for contouring
  • How to do a smoky eye
  • Tips for creating a natural makeup look
  • How to do your own wedding makeup
  • Tips for doing Halloween and/or SFX makeup
  • Tips for taking care of your skin
  • Get ready with me (GRWM) videos of you doing your own makeup
  • Various makeup tutorials
  • Behind the scenes videos of you working on client applications, photoshoots, etc.
  • Before vs. after comparisons
  • Tips for proper color correcting

“What Are Some Successful Makeup Artist Business Ideas?”

There are a few things you can do to set your makeup business up for success…

  1. First, make sure you have a strong online presence. This means having an active social media account and/or website for your makeup business.
  2. Then invest in some quality marketing materials, such as professional business cards, flyers, and postcards.
  3. Next, consider investing in a good CRM (customer relationship management) system to help you keep track of your clients, appointments, and payments.
  4. From there, create a price list for your services. Make sure to include any discounts or package deals you offer.
  5. Finally, always be willing to go the extra mile for your clients. This could mean providing complimentary touch-ups or offering to do their makeup for special events.

Marketing a Makeup Business: Final Thoughts

There you have it – 15 of the best tips for marketing your makeup business! Remember: it’s important to have a strong online presence, network with other industry professionals, and always be willing to go the extra mile for your clients.

Do YOU have any other questions about how to market a makeup business? Let us know in the comments below!

Happy marketing, beauties! 💕

Become a certified MUA (and launch your makeup business in as little as 2 months) by starting your training with QC Makeup Academy today!

How to boost revenue for your makeup business Feature Image

How To Boost Revenue For Your Makeup Business

By Career Advice, Your Makeup Career No Comments

As a makeup artist, you know that your business is only as good as your last booking. So, how can you make sure that you are always booked solid and bringing in more revenue? In this article, we will discuss how to boost revenue for your makeup business.

In particular, we’ll cover the various ways that you can increase sales and bookings. From online marketing to client management, discover how you can start bringing in more money today!

Dream of becoming a makeup artist? This How-To Guide will cover everything you need to know!

How Do Makeup Artists Get Noticed?

The first step in getting booked solid is to make sure that people know about your makeup artist business. How do you do that? By marketing yourself online and offline!

There are many ways to market your makeup artist business. You can start by creating a strong social media presence. Make sure to post high-quality photos of your work, as well as helpful tips and tutorials. Additionally, you can also create a website or blog to showcase your work.

On top of digital marketing, don’t forget about old-fashioned offline marketing methods like passing out business cards and Flyers. Attend local events and meetups related to the beauty industry. And, most importantly, always be friendly and professional when meeting potential clients!

How Do Makeup Artists Expand?

If you’re looking to take your makeup artist business to the next level, then it’s time to start expanding. One way to do that is by offering new services. For example, if you currently only offer makeup application, why not add on complementary services like hair styling and/or skincare consulting?

Another way to expand your business is by increasing your prices. Of course, you don’t want to price yourself too high. Otherwise, you could alienate potential customers. However, if you feel confident in your abilities and have built up a strong client base, then raising your prices in a realistic manner is a great way to boost revenue.

Finally, another way to expand your business is by adding more team members. This could include hiring additional makeup artists or bringing on support staff like receptionists or assistants. By expanding your team, you’ll be able to take on more bookings and generate more revenue.

Did you know that in addition to makeup certification courses, QC Makeup Academy also teaches skincare consulting, hair styling, and more? Check out our full list of self-paced, online programs here!

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How Do I Get More Makeup Clients?

Now let’s talk about client management. How can you get more clients and keep them coming back?

Client Management 101

The first step is to make sure that you have a solid client management system in place. This could include using appointment scheduling software, keeping track of client contact information, and sending out reminders for upcoming appointments.

(For our recommended list of software tools, give this blog article a read!)

By having a strong client management system, you’ll be able to stay organized and efficient. This will allow you to take on more clients without feeling overwhelmed. Additionally, your clients will appreciate the professionalism and they’ll be more likely to book future appointments with you.

It’s also important to build strong relationships with your clients. After all, they’re the ones who are helping to support your business! Therefore, be friendly and personable when meeting with them. Get to know them on a personal level so that you can provide them with the best possible service.

Finally, always go above and beyond for your clients. Whether it’s providing them with a complimentary makeup touch-up or giving them a discount on their next appointment, find ways to show your appreciation. By doing this, you’ll ensure that they have a positive experience with your business.

In turn, they’ll be more likely to recommend you to their friends!

How Can I Promote Myself as a Makeup Artist?: Where To Find Makeup Clients

So, now that we’ve gone over some tips for client management, where can you actually find new clients?

There are a few different ways to go about this…

First of all, as we mentioned earlier, you can attend local events and meetups related to the beauty industry. This is a great way to network with potential customers, as well as collaborators.

Speaking of collaborations, this is another excellent option at your disposal! Get your name out there by working with other businesses and/or professionals in the industry. For example, you could partner with a local salon or spa. They could promote your services to their clients and vice versa.

Another way you can collaborate is by working with other industry experts on a stylized photoshoot. Not only will this give you real-world experience and allow you to network… You’ll also get high-quality images that you can use in your portfolio, too!

Finally, you can also use online directories to find new clients. Make sure to list your business on popular platforms like Google My Business and Yelp. You can also create profiles on freelancer websites like Upwork and Fiverr.

Remember, these are just some of the ways you can generate more leads and book more appointments. There are many more opportunities out there for you, which we will touch on shortly. At the end of the day, though, the key is to be proactive and to put yourself out there!

How To Boost Revenue For Your Makeup Business: Marketing Suggestions

Alright, now let’s discuss how – and where – you should be marketing your makeup business.

1. Social Media Marketing

In today’s world, it’s more important than ever to have an active presence on social media. Why? Because that’s where your potential clients are hanging out!

Some of the benefits of social media marketing include:

  • It’s relatively affordable (or even free!)
  • You can reach a large audience with minimal effort
  • It’s a great way to build relationships with your clients
  • You can get instant feedback from your target market

So, make sure to create profiles on all of the major social media platforms, such as Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn, and YouTube. If you’re not sure where to start, here are some tips to keep in mind:

  • Use original, high-quality images and videos
  • Post regularly (but don’t spam your followers!)
  • Engage with other users (like, comment, and share their content)
  • Run paid social media ads
  • Link your business website in all of your social media bios
  • Use your social media accounts to network with other beauty experts you admire
Young beautiful Asian woman professional beauty vlogger or blogger recording make up tutorial video by smartphone to share on social media. Makeup business.

How Do Makeup Artists Get More Followers?

Here are some tips to quickly grow your social media following:

#1 Host a giveaway or contest

One of the best ways to get more eyes on your social media accounts is to host a giveaway or contest. This will not only increase your following but also help you to engage with your target market.

When hosting a giveaway, make sure to set some guidelines. For example, you could require participants to follow your account and share your posts in order to enter. Additionally, you could also ask them to tag their friends in the comments section.

Not only will this help you to get more followers, but it will also increase brand awareness and reach.

Not sure where to start? This article by Memberquest breaks down the process in 5 easy steps!

#2 Collaborate with other industry experts

As we mentioned earlier, collaborating with other businesses and professionals in the industry is a great way to get your name out there. The same applies to the world of social media!

When partnering with someone for a collaboration, make sure to promote it across all of your social media channels. Additionally, you could also try to cross-promote with the other person or business involved. For example, you could share their content on your channels and vice versa.

This is a great way to reach new audiences and grow your social media following organically.

#3 Use relevant, popular hashtags

Hashtags are a great way to get your content seen by more people, as they allow you to be discoverable on social media platforms. When using hashtags, make sure to use ones that are relevant to your industry and niche. Additionally, try to use popular and trending hashtags whenever possible.

Here are some examples of relevant hashtags for makeup artists:

  • #mua
  • #makeupartist
  • #makeupaddict
  • #makeuplover
  • #wakeupandmakeup
  • #bblogger
  • #beautyblogger

Check out more trending beauty hashtags here.

Basically, by using relevant and popular hashtags, you can reach new audiences and grow your social media following in no time!

#4 Post high-quality images and videos

When it comes to social media, content is king. That’s why it’s important to post high-quality images and videos that will capture the attention of your target market.

If you’re not sure where to start, here are some tips:

  • Use bright, vibrant colors in your images
  • Include before-and-after shots
  • Showcase your work with before-and-after photos or videos
  • Use close-ups and detail shots
  • Edit your images and videos professionally

By following these tips, you can be sure that your content will stand out from the rest!

#5 Engage with other users regularly

Lastly, as previously mentioned, it’s important to engage with other users on social media. This includes liking, commenting, and sharing their content. Additionally, you could also try to tag them in your posts or stories.

When engaging with others, make sure to be genuine and authentic. Additionally, try to add value to the conversation by leaving thoughtful comments. By doing so, you’ll not only build relationships but also grow your social media following organically.

By following these 5 key tips, you should see a significant increase in your social media reach and engagement in no time! And, of course, the more followers you have, the more people you’ll be able to market your business to.

How Can I Promote My Makeup on Instagram?

Now, let’s say that you want to focus a lot of your social media marketing efforts to Instagram. After all, it is one of the most popular platforms out there with over a billion monthly active users!

In addition to the tips we’ve already covered, here’s some bonus advice on how to promote your makeup business on Instagram specifically:

#1 Make use of Instagram Stories

With over 500 million daily active users, Instagram Stories is a great way to reach new audiences and promote your business. When using Stories, make sure to use relevant hashtags, post high-quality images and videos, and tag other users whenever possible.

Additionally, you could also try using Instagram Story Highlights. This feature allows you to save your Stories and display them on your profile permanently. This is a great way to showcase your work, highlight your services, and promote any special offers or discounts that you may be running.

To learn more about using Instagram Stories for business, check out this helpful guide by Hootsuite!

#2 Use hashtags strategically

As we’ve mentioned before, hashtags are a great way to get your content seen by more people. When using them on Instagram, make sure to use a mix of popular, relevant, and niche-specific hashtags. Additionally, try to use a variety of different hashtag types, such as branded hashtags, campaign hashtags, and location-based hashtags.

For more tips on using hashtags effectively, be sure to read this article.

#3 Run an Instagram marketing campaign

Another great way to promote your makeup business on Instagram is by running a marketing campaign. When running a campaign, you can use a variety of different strategies, such as influencer marketing, user-generated content (UGC), and giveaways.

To learn more about running an effective Instagram marketing campaign, check out this helpful guide by Wordstream.

PRO TIP: It’s worth it to note that, in general, paid marketing campaigns are worth running elsewhere, too. For instance, it could be a worthwhile investment to create marketing campaigns on Facebook, Google, and TikTok – just as a few examples.

#4 Partner with micro-influencers

Micro-influencers are social media users with a relatively small but engaged following. When working with micro-influencers, you can expect to see high levels of engagement and reach. Additionally, partnering with micro-influencers is often more affordable than working with larger influencers.

Now, you might be wondering, “Why micro-influencers and not macro-influencers?” Well, micro-influencers typically have a more engaged following than macro-influencers (a.k.a. celebrities). Additionally, their smaller followings tend to be more tight-knit and responsive to the content that they share.

To learn more about partnering with micro-influencers, check out this useful article by Forbes!

#5 Use relevant, high-quality visuals

Finally, when promoting your makeup business on Instagram, make sure to use relevant and high-quality visuals. This means posting images and videos that are visually appealing and on-brand. Additionally, try to use a mix of both static and moving content to keep things interesting.

For more tips on creating high-quality visuals, be sure to read this blog post.

As you can see, there are plenty of strategies that you can use to promote your makeup business on this popular platform!

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2. Email Marketing

Another great way to promote your makeup business is through email marketing. This involves sending out newsletters, special offers, and other marketing materials to your email list.

Email marketing can be an effective way to reach new customers and promote your business. However, it’s important to make sure that you’re sending high-quality content that is relevant to your audience. Additionally, you’ll want to avoid spamming people with too many emails.

To learn more about email marketing, check out this breakdown by Mailchimp!

PRO TIP: If you don’t have an email list yet, now is the time to start building one! You can do this by collecting emails at events, through sign-ups on your website or social media platforms, or even by offering a freebie in exchange for people’s contact information.

3. Build a Website For Your Makeup Business

Another great way to market your makeup business and boost revenue is by creating a website. This will give you a platform to showcase your work, as well as list your contact information and available services.

Creating a website is a great way to build your brand and attract new customers. It’s also relatively easy and affordable to do, especially if you use a platform like WordPress. In terms of boosting revenue, having a professional website is critical because it will help you appear more credible and trustworthy to potential clients.

Not to mention, if it offers an option for online booking (which we highly recommend), it can make it even easier for people to book your services!

If you’ve never put together a business website before, here are some tips to keep in mind:

  • Use high-quality images that accurately represent your brand
  • Keep your website design simple and easy to navigate
  • Provide links to your social media profiles
  • Include clear calls-to-action (e.g. “Book Now,” “Contact Us,” etc.)
  • Make sure your contact information is up-to-date and easy to find

You can also check out this article by Business News Daily for 12 handy tips on creating a successful business website.

Why SEO Will Boost Revenue For Your Makeup Business

SEO (a.k.a. Search Engine Optimization) is one of the most important aspects of online marketing, yet it’s often misunderstood or overlooked by small businesses. Simply put, SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs).

So, why does this matter? Furthermore, how will it positively impact your makeup business’s revenue?

The answer is simple: when people are looking for makeup artists in their area, they’re likely to use a search engine like Google. And if you can get your website to appear on the first page of results, you’ll be much more likely to get bookings and boost revenue for your makeup business!

There are a number of different factors that go into SEO, but some of the most important ones include:

  • The quality of your website and content
  • How well your website is optimized for search engines
  • How many high-quality inbound links you have to your website
  • Your social media presence

In a nutshell, SEO is important because it can help you get more visibility for your makeup business online. And the more visible you are, the easier it will be to attract new clients and boost revenue.

To learn more about how SEO works and how you can use it to promote your business, check out this informative Beginner’s Guide from Moz. This article by Reliable Soft Digital Marketing Agency also provides a list of 10 free SEO courses (with certificates) that you can complete in just a few short hours!

4. Invest in Business Cards

Business cards may seem like a small thing, but they can be a powerful marketing tool for your makeup business. They’re an easy and affordable way to promote your brand and make it easier for people to remember your contact information.

Plus, if you get creative with your business card design, you can use them as mini-portfolios! This is a great way to showcase your work and convince potential clients to book your services.

To find out more about how to create an effective business card design, check out this helpful guide from 99designs. You can also search for “business card printing” on Google or another search engine to find reliable printing services in your area.

Cosmetic, fashion, beauty, makeup business.

How To Boost Makeup Revenue Through Service Pricing and Client Incentives

Setting Your Makeup Business Rates

If you want to boost revenue for your makeup business, it’s important to be strategic about pricing your services. Many makeup artists make the mistake of undercharging for their services, which can leave them feeling overworked and underpaid.

On the other hand, if you charge too much, you may price yourself out of the market or deter potential clients from booking your services.

To find a happy medium, start by considering your target market. How much are they willing to pay for makeup services? How much do your competitors charge? Use this information to come up with a pricing strategy that will attract clients without breaking the bank.

If you’re new to the professional beauty industry and aren’t sure how to confidently set your rates for the first time, keep the following in mind:

  • Your experience: How long have you been working as a makeup artist? Are you just starting out or do you have years of experience under your belt?
  • The type of services you offer: What kinds of makeup services do you provide? Are they simple or complex? How long do they take to complete?
  • The cost of your supplies: How much do you spend on makeup and other supplies? Make sure to factor in the cost of your time as well!
  • Your overhead costs: How much does it cost to maintain your business? This includes things like rent, utilities, insurance, etc.

Once you have a good understanding of your costs and the going rates in your area, you can start to set your own rates with confidence. If you’re still not sure where to start, consider using a pricing calculator like this one from Calculator Academy.

Fun Fact: QC Makeup Academy‘s online certification courses all come with an ENTIRE unit devoted to business training. And as part of this training, you’ll learn how to price your makeup services properly!

Discounts and Client Incentives

In addition to setting competitive rates, you can also offer discounts and incentives to attract new clients and boost revenue. For example, you could offer a discount for first-time clients or run a promotion for couples getting married. Just be sure not to devalue your services in the process!

Here are some more popular examples of effective incentives to offer:

  • Bulk discounts: Offer a discount when clients book multiple services at once.
  • Referral programs: Give clients a discount or free service for referring their friends.
  • Loyalty programs: Provide loyalty rewards, such as a free service after every ten appointments.

Remember: people love a good deal! If you can offer them something of value, they’ll be more likely to book your services – and come back for more in the future.

Increase Makeup Sales By Selling Cosmetic Products

In addition to selling your makeup services, you can also boost revenue by selling products. This could include anything from makeup brushes and eyeshadow palettes to skincare products and foundations.

The key is to find a balance between offering enough products to generate sales – but not so many that it becomes overwhelming for your clients. Start by surveying your target market to see what kinds of products they’re interested in. Then, create a product lineup that meets their needs and budget.

To learn more about how to sell makeup products, check out this helpful guide from Website Builder Expert.

Starting Your Own Makeup Line

Another great way to boost revenue for your makeup business is to start your own makeup line. This could include anything from lipstick and mascara to false eyelashes and foundations.

Not only will this give you a new stream of revenue; it’ll also help you build brand awareness and establish yourself as an expert in the industry.

If you’re interested in starting your own makeup line, there are a few things you’ll need to do first:

  • Research the market: What kinds of products are in demand? How much are people willing to pay?
  • Know which ingredients to use (and which to avoid): Not all ingredients are created equal. Some are better for the skin than others.
  • Create a business plan: This will help you map out your goals, budget, and marketing strategy.
  • Find a manufacturer: You’ll need to find a reputable cosmetics manufacturer who can produce high-quality products at a reasonable price.
  • Create packaging: Your packaging should be eye-catching and reflective of your brand.
  • Market your products: Once you have everything in place, you’ll need to start marketing your products to reach your target audience.

For more information on starting your own makeup line (and sell it online), check out this awesome guide from Shopify.

Just keep in mind that launching your own cosmetics line will require some sort of investment. So, be sure to do your research and create a solid business plan before you get started. That said, once your line is up and running, it has the potential to be a very profitable venture!

Becoming a Brand Ambassador

Another great way to boost revenue for your makeup business is to become a brand ambassador. This involves partnering with a cosmetic company and representing their products.

As a brand ambassador, you’ll typically receive free products (which you can use in your own work), as well as discounts and commission on sales. Plus, it’s a great way to build relationships with other industry professionals!

To learn more about becoming a brand ambassador, Keep Calm and Chiffon has a great article that breaks down everything you need to know to get started!

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Boost Revenue For Your Makeup Business By Getting Professionally Certified

If you’re not already certified, getting your professional makeup certification is one of the smartest ways to boost revenue for your makeup business. Firstly, this will give you the skills and knowledge you need to be a successful makeup artist in the first place. And secondly, it’ll also make you a LOT more attractive to potential clients.

Plus, being certified will help you stand out from the competition – which is always a good thing!

There are plenty of ways to get certified, but one of the most popular (and affordable) options is online courses. QC Makeup Academy, for example, offers an excellent Master Makeup Artistry Course that covers everything from basic techniques to advanced concepts.

Once you’ve completed this course, you’ll be mailed a physical copy of your globally-recognized Master International Makeup Professional (MIMP) certification. Plus, this title acts as your official designation, too! You can then use this to market yourself as a certified makeup artist – which will help you attract higher-paying clients.

So, if you’re serious about boosting revenue for your makeup business, getting certified is definitely the way to go!

View the full course page for QC’s Master Makeup Artistry certification program here – and discover how you can become a certified MUA in as little as 8 short weeks!

5 Extra Ways To Boost Revenue For Your Makeup Business

On top of everything we’ve already covered in this article, here are a few more tips to help you boost revenue for your makeup business…

Get involved with bridal shows!

Bridal shows are a great way to meet potential clients and get your name out there. Plus, they typically attract a high-end clientele – which means you can charge a bit more for your services.

To learn more about bridal shows (and why you need to attend them), check out this wonderful article from Here Comes The Guide.

Offer group discounts!

If you’re looking to attract more clients, offering group discounts can be a great way to do it. This could involve anything from giving a discount for booking multiple services at once to offering a lower rate for larger groups. Just remember that you’ll need to adjust your pricing accordingly so that you’re still making a profit!

Offer virtual makeup artistry services!

With the rise of technology, more and more people are opting for virtual makeup services. This is a great way to reach a wider audience – and it can be done from the comfort of your own home!

By providing virtual services, you can:

  • Expand your client reach on a global scale
  • Teach one-on-one and/or group makeup classes
  • Conduct contact-free client consultations
  • Offer makeup advice and tips
  • And so much more!

PRO TIP: Want to add virtual beauty services to your makeup business? Take QC Makeup Academy’s 1-unit Virtual Makeup Training mini course and learn everything you need to know in less than a month!

Get involved with charity work!

Charity work is a great way to give back – and it can also be a great marketing tool. By getting involved with local charities, you can not only help those in need but you can also attract attention to your business. Plus, it’s a great way to build relationships with other industry professionals!

There are plenty of ways to get involved with charity work, so there’s sure to be something that’s a perfect fit for your business.

Offer free (or discounted) makeup services to friend and family!

This one might seem a bit counterintuitive, but hear us out! Offering free or discounted makeup services to your friends and family can actually be a great way to attract new clients.

How so?

Well, first of all, it’s a great way to get real-world practice. Secondly, it’s a great way to build up your portfolio. As your friends and family see the amazing work you’re doing, they’re sure to spread the word – which can help you attract new clients and boost your revenue.

Happy fair-skinned young lady applying makeup with brush to woman in white shirt indoors. Blonde girls enjoy girls day. Cosmetic products, concept. Makeup business, makeup artist working on client.


As you can see, there are plenty of ways to boost revenue for your makeup business! So, if you’re looking to increase sales and get more bookings, be sure to implement some (or all) of the strategies we’ve covered in this article. Trust us – you won’t regret it!

What other tips do you have for boosting revenue for your makeup business? Let us know in the comments below!

Thanks for reading! 💕