Building a Makeup Artistry Portfolio 101: Finding Models
If you’re serious about getting involved in a career in makeup artistry, then you need a portfolio.
A makeup artistry portfolio is a compilation of your best work in a format that’s easily accessible to others. They can be in physical (book) form, or online (which is more common today).
If you’re trying to attract new clients, being able to show them examples of your past work will help them trust you a lot faster than a simple business card or website will. Surprisingly however, very few makeup artists take the time to create a good portfolio.
But if you’re just starting out, how can you create a portfolio if you don’t have any clients? It’s a vicious cycle, but here are some tips to help you get started.
Volunteer your time: give free makeovers!
It’s important to have a wide variety of faces and skin types in your portfolio. The beauty of makeup is you can always find people to work on.
If you don’t have any paying clients (or your clients don’t want to give you permission to photograph them), offer free makeovers to family, friends, and strangers. In exchange for your services, simply ask them for permission to photograph your work and use those photos in your portfolio.
While using friends and family is a start, go a step further and volunteer your services at community centers, school plays, etc. It’s a great chance to practice your skills and gain some real-world experience as well!
Pro Tip: It’s always a good idea to have your clients sign a release form allowing you to use photos of them in your portfolio. It takes just a few minutes and can save you many headaches down the road.
Use your course work
As part of your online makeup artistry courses, you’ll be asked to complete assignments on models (even if you use yourself as the model). Why not take the assignments you’re particularly proud of, and display them in your portfolio!
You can even include your tutor’s quoted feedback along with your work. This is especially valuable when your tutor is a well-respected professional makeup artist. Again, just make sure you have your tutor’s permission first.
Use isolated features
A portfolio doesn’t have to feature fully-finished faces only. You can include close-up shots of eyes, lips, contouring that you’ve created, along with polished whole looks. Adding these individual pieces can accomplish two goals:
- It allows the viewer to see your technical skills up close, and
- It allows you to add to your portfolio more quickly than if you were to focus on full looks only.