Today we are going to discuss some topics related to starting up your own makeup artistry/freelance business! As most of you are probably aware of at this point, working for yourself as a makeup artist is one of the most lucrative avenues in the industry if you can create the demand. The benefits of making your own hours, determining your income/rates and not having a boss are almost priceless. Below are 6 key points I believe to be very important!
1. Work it before you run it
When I first started I worked for a couple different brands and companies to get a feel for what I liked/disliked about makeup artistry and the avenues associated. I highly recommend by starting out working for someone else. Getting your foot in the door and learning from established professionals.
Doing so will help you determine what you plan on taking from your experience and practicing in your own business and what you don’t like, or don’t agree with and do not plan on ever making those same mistakes.
2. Fill Your Calendar!
If you plan on building your own makeup artistry business, start by booking as many clients as you can possibly get your hands on. In this field the more experience the better. Doing so will also help you work out the kinks of your business. You will encounter all kinds of people and learn how to deal with them and their individual needs.
3. Create email templates
This is the best advice I could give you! Once you start booking in hundreds of weddings you will realize, that is a lot of emailing! You must then realize, emailing does not make you money. Well, technically the brides you are booking do but the time you spend emailing is valuable and is not creating real time revenue. Work on cutting down the time you spend emailing.
Create different templates that suit your business but here is a list of templates I like to have on hand:
- Bridal Booking
- Individual Makeup Application Booking
- Individual Hair and Makeup Booking
- Directions to my studio
- Prep list for a makeup application/hair styling session
- Not available response
- Lesson/Consult Booking
- Photoshoot Booking
Those are just some to start out with! Of course you will have to personalize each email but having a general template really cuts down time spent emailing!
4. Don’t ignore the grunt work
Allot specific time periods in your schedule to spend on certain “unpaid” aspects of your business like emailing, social media management, website management, taxes, miscellaneous. Allotting time for these things will keep you in check and not allow you to spend too much time doing non lucrative work but also ensure you do get to them as they are essential in a successful business.
5. Network. Lots.
When starting out, look up local photographers, hair stylists, wedding planners, florists, dress shops, shoe shops, videographers, etc. Reach out to them! Tell them a bit about yourself, offer up some portfolio photos, and express your passion and willingness to expand your experience in the industry. Let them know that you would love the opportunity to work with them and that whenever they need a makeup artist, they are welcome to reach out to you!
6. Be humble, be grateful
Appreciate any and everyone who helps you or gives you a chance. For this will come back around, and one day soon you will be the one giving chances and opportunities. Believe in a morally run business, don’t pinch your pennies too tight. Offering your services at an inconvenient time or not ideal price point is what it is to start out in this industry. You can be kind, you can care about others and still be very very successful. Remind yourself of that every day!