Today, we are going to discuss topics related to starting your own freelance makeup business! As most of you are aware, working for yourself as a makeup artist is one of the most lucrative avenues in the industry if you can create the demand. The benefits of making your own hours, determining your makeup salary, and not having a boss are priceless. Below are 6 key tips you should keep in mind as you start your career in makeup!
1. Work it before you run it
When I first started, I worked for a couple different brands and makeup companies to get a feel for what I liked and disliked about makeup artistry and the career paths associated. I highly recommend to start your makeup career by working for someone else. If your first makeup job is an internship or assistantship, you’ll get your foot in the door while learning from established professionals.
It will also help you determine what what to take into your own business. You’ll explore the business practices of other makeup artists and see the practices you like, don’t like, or don’t agree with. You can learn how to create a solid plan for your makeup business and prevent yourself from making mistakes right from the get-go!
2. Fill Your Calendar!
If you plan on building your own makeup artistry business, start by booking as many clients as you can possibly can. In this field, the more experience the better. Doing so will also help you work out the kinks in your business. You’ll encounter all kinds of makeup clients and learn how to deal with them and their individual needs.
3. Create email templates
This is the best advice I could give you! Once you start booking hundreds of weddings, you will realize just how much emailing you have to do. You must then realize that emailing does not make you any money. Well, technically the bridal makeup clients will pay you, but the time you spend emailing them is valuable and is not creating direct revenue. Work on cutting down the time you spend emailing by creating a variety of different templates.
Here are the types of templates I like to have on hand:
- Bridal Booking
- Individual Makeup Application Booking
- Individual Hair and Makeup Booking
- Directions to my studio
- Prep list for a makeup application/hair styling session
- Not available response
- Lesson/Consult Booking
- Photoshoot Booking
Those are just some to start out with! Of course you will have to personalize each email but having a general template really cuts down time spent emailing!
4. Don’t ignore the grunt work
Allot time in your schedule to spend on certain “unpaid” aspects of your makeup business like emailing, social media management, website management, taxes, etc. Allotting time for these these less-exciting aspects of business will keep you in check. Dedicating a specific time block towards these tasks allows you to not overspend time doing non-lucrative work while also ensuring you do accomplish all essential business tasks.
5. Network. Lots.
When starting out, look up local photographers, hair stylists, wedding planners, florists, dress shops, shoe shops, videographers, etc. Reach out to them! Tell them a bit about yourself, offer up some portfolio photos, and express your passion and willingness to expand your experience in the industry. Let them know that you would love the opportunity to work with them. And tell them that whenever they need a makeup artist, they are welcome to reach out to you!
6. Be humble, be grateful
Appreciate anyone and everyone who helps you or gives you a chance for this will come back around, and one day soon, you will be the one giving chances and opportunities. I believe in a morally run business. Don’t pinch your pennies too tight! Offering your services at an inconvenient time or non-ideal price point is the reality of starting your own business in the makeup industry. You can be kind and care about others and still be very very successful. Remind yourself of that every day!