Hey Guys!

Today we are going to discuss some topics related to starting up your own makeup artistry/freelance business! As most of you are probably aware of at this point, working for yourself as a makeup artist is one of the most lucrative avenues in the industry if you can create the demand. The benefits of making your own hours, determining your income/rates and not having a boss are almost priceless. Below are 6 key points I believe to be very important!

Makeup Artist Training from online courses and start a makeup artist business

1. Work it before you run it

When I first started I worked for a couple different brands and companies to get a feel for what I liked/disliked about makeup artistry and the avenues associated. I highly recommend by starting out working for someone else. Getting your foot in the door and learning from established professionals.

Doing so will help you determine what you plan on taking from your experience and practicing in your own business and what you don’t like, or don’t agree with and do not plan on ever making those same mistakes.

2. Fill Your Calendar!

If you plan on building your own makeup artistry business, start by booking as many clients as you can possibly get your hands on. In this field the more experience the better. Doing so will also help you work out the kinks of your business. You will encounter all kinds of people and learn how to deal with them and their individual needs.

Makeup aristry training and scheduling clients for business

3. Create email templates

This is the best advice I could give you! Once you start booking in hundreds of weddings you will realize, that is a lot of emailing! You must then realize, emailing does not make you money. Well, technically the brides you are booking do but the time you spend emailing is valuable and is not creating real time revenue. Work on cutting down the time you spend emailing.

Create different templates that suit your business but here is a list of templates I like to have on hand:

  • Bridal Booking
  • Individual Makeup Application Booking
  • Individual Hair and Makeup Booking
  • Directions to my studio
  • Prep list for a makeup application/hair styling session
  • Not available response
  • Lesson/Consult Booking
  • Photoshoot Booking

Those are just some to start out with! Of course you will have to personalize each email but having a general template really cuts down time spent emailing!

4. Don’t ignore the grunt work

Allot specific time periods in your schedule to spend on certain “unpaid” aspects of your business like emailing, social media management, website management, taxes, miscellaneous. Allotting time for these things will keep you in check and not allow you to spend too much time doing non lucrative work but also ensure you do get to them as they are essential in a successful business.

Website ideas for makeup artist business

5. Network. Lots.

When starting out, look up local photographers, hair stylists, wedding planners, florists, dress shops, shoe shops, videographers, etc. Reach out to them! Tell them a bit about yourself, offer up some portfolio photos, and express your passion and willingness to expand your experience in the industry. Let them know that you would love the opportunity to work with them and that whenever they need a makeup artist, they are welcome to reach out to you!

6. Be humble, be grateful

Appreciate any and everyone who helps you or gives you a chance. For this will come back around, and one day soon you will be the one giving chances and opportunities. Believe in a morally run business, don’t pinch your pennies too tight. Offering your services at an inconvenient time or not ideal price point is what it is to start out in this industry. You can be kind, you can care about others and still be very very successful. Remind yourself of that every day!

For more expert makeup business startup tips, check out professional makeup artistry courses here at QC Makeup Academy!

Brittany Hall

Author Brittany Hall

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Join the discussion 12 Comments

  • kira marie says:

    would be great if you could share some of the templates you use for this list

  • Lena, quach says:

    I want to be a professional makeup. Please give me a call [xxx-xxx-xxxx] or your phone number. Please email for
    me. Thank your.

    • Ana Scholtes says:

      Hi Lena, thank you for your comment! Our Student Support Team will be delighted to speak with you about our courses and how to get you started on this career path! 🙂 You can reach them toll-free at 1-800-267-1829 or by email at info@qcmakeupacademy.com

  • gift says:

    I really av passion 4makeup & want 2 b a big time makeup artist professional pls e-mail me about d tips or call dis numba(08167009721)

  • Mariyam says:

    I want to learn how to make makeup n have my own makeup line !

  • sharon says:

    I want to start my own small business at my house doing makeup

    • Katie Deck says:

      Hi Sharon,

      Thanks for your comment 🙂 If you’re interested in becoming a makeup artist, QC offers makeup certification courses that teach professional techniques and include an optional business unit. If you’d like to become a freelance makeup artist or run your own makeup business, be sure to take a course that offers complete business training!

      You can view our makeup courses here: http://www.qcmakeupacademy.com/online-makeup-courses/ 🙂

  • sharon says:

    I need help and get someone invested

  • Jacqueline R Rodriguez says:

    hi there my name is Jackie..i wanted to know to run a makeup business do u need a certification in the state of California. I currently live in Los Angeles and well the only experience i have in doing makeup is by doing makeup to my relatives. But i have never gone to a school or worked at a makeup place. Im interested in running my own makeup business and want more info about if i need a certification in order to operate. Thank you very much in advance.

    • Mireille Pitre says:

      Hey Jackie! A quick Google search will help you figure out if you need a makeup or cosmetics license to work in your state. Sometimes it depends on the type of makeup services you want to offer, etc. Please feel free to reach out to QC’s student support team if you have any questions about the school or courses we offer!

  • mayada kamel says:

    Hi my name is Mayada, I live in Egypt, I am a self-taught makeup artist although I have never been to school or worked In a makeup place but I have soo much love and passion for makeup and I have seen a lot of YouTube videos that helped upgrade my skills much better which made me start doing a social media public account on instagram to obtain more clients and followers & I would love you to take a look at my makeup profile account (mayadasolimanmakeup) and give me some piece of advise on how to upgrade and grow my makeup business to the next level.


  • Grace says:

    Hello, I want to start a business of selling makeup in Africa. So I wanted to start by home selling and I need some tips for me

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