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Your Makeup Career

The Busy Makeup Artist’s Guide to Social Media: Where Should You Focus?

Facebook, Twitter, Instagram, Pinterest, LinkedIn… yikes! Sometimes using social media can seem like a full-time job all on its own – but it’s a must-have for promoting your business and getting your makeup artist mastery recognized.

Before you start making accounts for your business left and right, take a step back. Just because social media is a good way to reach out to clients you might not have found otherwise doesn’t mean you need to sign up for every social media site in existence. Managing twenty different accounts is going to eat up all the time you should be using to actually do your job as a makeup artist – and chances are those twenty accounts won’t do you any better than a couple of targeted, well-maintained profiles.

Where should I start?

Think about your target audience. Do you want to focus on bridal makeup? Theatrical makeup and special effects? Maybe it’s getting close to the end of the year and you’re hoping to pick up a new set of young clients for proms and grad ceremonies? Either way, you’re looking at a certain age group, and different age groups tend to gravitate towards different social media sites.

LinkedIn might help establish you as a professional, but if you’re trying to snag a new crowd of high school grads it’s not the best tool for getting their attention. Fun, image-heavy sites like Instagram and Pinterest will probably be a better bet – that’s where teenagers will be going to look for inspiration for their grad looks.

Young woman with laptop thinking

Basically, it’s all about focus, which will probably take some research. The good news is, you’re not on your own. Here’s our cheat sheet on what some of the biggest social media sites can (and can’t) do for you.


This was pretty much the first real global social network. It may have started as a site for college students only, but by now it’s expanded to include more than 1 billion users from a huge range of countries and age groups.

The Pros:

The Cons:

Young cool woman using smartphone


Twitter isn’t quite as big as Facebook, but it’s still pretty huge – there’s more than 140 million users all over the world. With Twitter, your posts are limited to 140 characters, so it’s good for sharing short announcements, as well as links, photos, or videos.

The Pros:

The Cons:


This image-based site lets you snap a photo, apply a filter to edit it, and share it with your friends and followers.

The Pros:

Makeup artist taking photo for instagram

The Cons:


Pinterest is another image-based site. This one lets you “pin” images to your online board, re-pin images from other users’ boards, “like” photos, and leave comments.

The Pros:

The Cons:

Okay, but seriously – where should I focus?

Confused young woman holding tablet

You’re never going to find a site that will reach everyone – social media can be a huge time-suck (as many of us know from our personal lives!) so many professionals just focus on a single outlet. Before creating an account:

Because they’re so popular, Facebook and Twitter are probably going to get you the widest possible reach. And if the thought of managing two major social media accounts has you tearing apart your makeup bag in despair, relax – sites like Hootsuite give you a single easy site for managing messages, creating and queuing posts, and tracking activity for both Facebook and Twitter.

But it’s hard to beat Instagram or Pinterest for displaying images of your work. Plus, because these sites are a go-to for many people looking for makeup inspiration, scrolling through other users’ new posts every so often lets you keep up with the latest trends.

Still feeling lost? Wondering what to post and how often to post it? Check out Social Media for Beginners to boost your social media skills!

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One response to “The Busy Makeup Artist’s Guide to Social Media: Where Should You Focus?”

  1. Ashley Smith says:

    Wonderful post, very interesting, thank you!

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