We’ve talked about social media before, but it’s an ever-growing field of technology that can make or break your makeup business. Starting out on social media can be tedious—but you’ll be reaping the benefits in no time!
By creating a social media presence online, your job as a freelance makeup artist will become a lot easier. It’s easier for both old and new clients to contact you and you can market your skills instantly.
There’s a lot more that social media can do for your freelance makeup business—read on to take advantage of this dynamic marketing tool!
Mix it Up
In terms of which platforms you should be on, this depends on your brand’s image. If you’re looking to create a makeup business that targets brides, hit up the platforms where they hang out! Brides want the best and most beautiful look for their wedding—by showcasing your work in areas that brides frequent, you seriously increase your potential to reel in new clients. In this case, image-based platforms (like Instagram and Pinterest) are your go-to spots.
Or, if you’re trying to create a credible brand that targets professionals, you should create a profile on LinkedIn. Actually, just make one anyways! LinkedIn is great for businesses and working professionals. It allows people to search for services and contact their preferred businesses easily. Both great for your reputation and communication, LinkedIn is the platform to start on!
For the most exposure though, you’ll need to get on Facebook and Twitter. These platforms are where your work can be showcased to hundreds—if not thousands—of people. Just a few shares or retweets from your followers can expand your brand’s reach and give your business tons of new clients!
As you grow your social media presence, it’s easy to start up on new platforms. You already have a following—just let them know where else to find you!
The holy grail of all businesses: customer reviews. The most accessible reviews are on Google and Facebook. A few five-star reviews on your business page can amp up your credibility fast! Encourage your clients to leave reviews on your Facebook page. Facebook is one of the top places potential customers will go to check out a new business. This means you want to optimize your profile to be professional, reputable, and in-demand.
To do this, you should link to your professional website and list your credentials. After you complete your online makeup course, your professional title as a makeup artist shows clients that you are trained and experienced. Don’t be afraid to list your education on social media—it will speak to your hard work and skill level!
Keep in mind that not every review will be raving about your amazing makeup artistry skills. If you happen to get a customer who was unsatisfied, try to settle it offline in a professional manner!
Engage Your Visitors
Want more business? Here’s a simple trick: create engaging content! No one wants to be bombarded with the same old updates and pictures. By constantly creating different posts, your followers will have more to say each time. Switch between photos, text posts, videos, and more to keep your followers on their toes!
If you can create a schedule for your social media posts, you’ll be able to create new content every week. Are you a #tbt kind of makeup artist? Or do you prefer some #mondaymotivation in your life? Using hashtags and sticking to a schedule can give your followers something to look forward to from your brand.
More than this, use your visitors’ engagement as a chance to get feedback. Creating polls or asking for opinions can show your customers how much you value their input!
Hold Your Tongue
Let’s go back to that negative review for a moment. They can be hard to handle, but they can also make you a better makeup artist (and business owner!).
As a professional, you know how to take criticism. But there’s a difference between absorbing criticism and using it. Every comment you receive from your clients should push your skills as a professional makeup artist forward. Think of every comment about your business as constructive criticism—even though some may not be worded that way…
By taking a client’s words and separating them from the client’s feelings, you’re more likely to stay business-oriented in your replies. Understand what has upset your client, and find a solution. This isn’t to say that you should separate yourself from all emotion—but just remember that sometimes feelings escalate quickly.
Share New Ideas
One of your jobs as a makeup artist is to stay on top of new trends. You’re probably already subscribed to the best beauty blogs and YouTube channels, but are your followers? By sharing interesting content with them, you’re showing customers how passionate you are about your career and the makeup industry.
It also shows that you want the best for your customers. You’re giving them all the information they need to make an informed decision about what they want. Plus, if your followers even have a mild interest in the content you’re posting, they are much more likely to be engaged with your page!
You can also take it a bit further by starting your own blog. Focus on the makeup and beauty industry, review products, discuss interesting events…whatever is important to you! Although, you’ll want to be sure to remain professional—try to keep your personal life private.
On social media, it’s easy for businesses to get lost in the abyss of advertisements. With the sheer amount of posts that are published every hour, you need to be creative when it comes to finding engaging content.
When you first start posting, keep track of how each post performs in terms of engagement (likes, comments, and shares). This will give you an idea of the content that interests your followers. From there, you can create posts about topics that will catch your clients’ attention!
Whether you’re posting photos of your own makeup applications or discussing your favorite tips and products, be sure that it matters to your followers first.