Devyn Gregorio is a QC Makeup Academy Student Ambassador. You can find her on her YouTube Channel, DevDevGregs, where she makes beauty videos. Today, Devyn draws on her personal experience as a QC Graduate to share why taking the optional Business Unit is something all aspiring makeup artists REALLY need to do, as part of their makeup artist certification!
Watch her video below!
Devyn is a graduate of QC’s leading Master Makeup Artistry course, taught by professional celebrity MUA, Nathan Johnson. Within the program, there’s an optional unit at the end (Unit G) devoted entirely to the business side of the industry.
While students aren’t required to complete this business unit as part of their makeup artist certification, it IS strongly recommended. Business knowledge is particularly critical if you have dreams of starting your own freelance career and makeup business in the future!
Let’s take a look at what Devyn’s experience was with QC’s business unit, and why she – as a professional makeup artist – urges you to take full advantage of it!
Breaking Down the Master Makeup Artistry Course
Devyn begins by giving an overview of how QC’s Master Makeup Artistry Course works. There are 6 units within the course (A through F). Not only do these units break down the fundamental basics of makeup artistry, they also teach you makeup theory, core practices, various techniques, and the different types of careers you can get with your makeup artist certification.
There are also business components included within the course. While it’s technically optional (students can choose to skip past it), the materials and insight they provide you will only better prepare you for a career as a professional MUA. You can never go wrong with learning more areas of the industry!
Breaking Down the Business Units
Next, Devyn takes a look at each individual business unit offered in the Master Makeup Artistry Course. She also shares her expertise on why each one is useful to those wanting to become a professional makeup artist.
Business Unit #1
This unit is called “Starting Your Own Business”. Devyn describes it as a “crash course” of all the general information you need when wanting to start your own business – whether that’s in the makeup field, or ANY field!
Here, you learn all the different types of businesses you can start, such as:
- A corporation
- An LLC
- Becoming a sole proprietor
- Starting a partnership
- And much more!
Even if you don’t want to start your own business, and are aiming to contract yourself out as a freelance MUA, Devyn explains how it’s still just as beneficial to understand the business side of things. After all, there’s more than likely going to be some sort of contract or negotiation involved when conducting business! Otherwise, for example, how can you ensure that you’ll get paid correctly or as agreed upon?
How Devyn Benefited From This Business Unit
She reflects on her experience with this unit as being very helpful in arming her with a general understanding of becoming an entrepreneur. In addition, this unit also delves into important topics such as:
- Whether or not your business needs insurance
- If you’ll need an accountant, a bookkeeper, etc.
- How to write and structure a business plan
- How to write a cover letter
- Creating a balance sheet and managing your finances
- And more!
These are all good, basic principles of general business practice. As an aspiring MUA, having this level of understanding before going out into the working world will increase your chances of success. While this may not always be the most fun part of the job, the rewards it will bring you will definitely be something to smile about!
“This is the kind of stuff that nobody teaches to you!” Devyn says. We couldn’t agree more! While good makeup schools will ensure to provide this type of education, unfortunately, there are also many schools that don’t.
The result is that while students may walk away a better makeup artist, they lack the necessary tools and skills needed to start up their own business. Not knowing this can really hurt your career opportunities in the future!
Business Unit #2
The second business unit is called, “Marketing and Promotion”. For Devyn, this unit was particularly fun! It takes you through the 4 P’s of Marketing, which are:
- Product – what the product or service is that you want to sell to clients.
- Pricing – figuring out what to charge for your services.
- Place – where and how you intend to sell your services.
- Promotion – how you plan to get your name out there to clients.
As you’re marketing a service or product, these four areas will serve as your to-do checklist! Each step will help walk you through the process of properly and effectively marketing your product/services.
Next, Devyn examines each of the 4 P’s in more detail: what they all mean, how they directly relate to being a makeup artist, and how utilizing each one will help you successfully establish your makeup business!
Business Unit #3
Devyn then moves onto the third business section in the course, which is “Working with Clients”. However, this unit doesn’t just focus on clients! You are also taught how to work with other partners, suppliers, and business associates within the industry!
Here, Devyn brings up a really excellent point: in order for your makeup business to be successful, you’re going to need to interact with people… and know how to do that well!
Indeed, as an MUA, you’re going to require some pretty strong people skills. Your job, after all, is an industry service profession. You need to be someone who’s easy to work with. More importantly, no client is going to want to book someone who makes them feel uncomfortable!
This is why knowing how to present yourself in a professional manner is so important. This business unit not only covers this topic, but also:
- How to stay organized
- How to manage your book of business
Devyn also touches on the sales training offered in this unit! For those with little to no business knowledge, this section is going to be critical. Some of the different areas of sales training you receive in this Unit involves:
- How to overcome objections
- How to tell the difference between a warm and cold lead
- How to warm up a cold lead
Some of you may read the above and have NO idea what these terms mean. That’s okay! But it also goes to show the type of crucial knowledge this business unit will teach you. Having any type of sales training is going to do leaps and bounds for your MUA career – so why not take advantage of it when it’s being offered to you?
How Devyn benefitted from this Business Unit
Not only did she benefit from all the great information already mentioned above, but the various templates offered in this unit particularly helped her. In fact, she admits that she still uses many of them in her business practices to this day (particularly with bridal clients)!
Some of the templates you can expect to see are:
- Sample invoices
- Sample contracts
- Sample e-mail templates
- And so much more!
Having these templates at your disposal will not only help you learn – it also guarantees that you will look more professional to your clients and associates! The great thing about these templates that are a part of your course is that you can save them forever, and refer back to them whenever needed.
Business Unit #4
The final section is called “Special Topics”. It focuses primarily on the different things you should think about and consider when starting your own business and breaking into the makeup artistry industry. One example of this is the importance of networking!
How will you go about meeting other MUAs in the industry? What about models, photographer, hair stylists, and other vendors/suppliers? What if you want to be represented by an agency? More importantly, how do you plan to connect with clients?
With limited business knowledge, this challenge can be a daunting one. But with the proper training and understanding of the business side of the industry, it doesn’t have to be!
Devyn also points out how, when first starting out, you may need to get creative about where and how you find work, in order to build your portfolio. This final business unit also covers this, and provides really awesome tips!
Devyn’s final thoughts
Like many of you, Devyn admits that she, too, is still working on building her business each and every day. Whether that’s furthering her education, making more connections in the industry, growing her YouTube channel, or doing whatever she possibly can to improve herself as an MUA… Devyn knows the time and hard work it takes to be successful in the world of makeup artistry!
Like you, she intends to give it her all! The important thing is that you put in the effort to do everything you possibly can to be the best you can be. As a makeup artist, having a solid understanding of the business side of things is one of the greatest ways you can do that.