As a professional MUA, you undoubtedly want to offer your clients the widest range of services possible. With that in mind, it’s also important to focus on specific services that are more likely to attract more clients and generate a higher income for your business.
In this article, we will discuss 8 niche services to offer as a makeup artist this year. So, let’s jump in!
8 Makeup Business Services You NEED to Offer Clients This Year
2022 has only just begun. So, it’s time to start planning your business goals for the year! If you’re looking to attract more clients and increase your income, then you should start focusing on specific services to offer as a makeup artist.
Today, we’re specifically going to look at 8 specific niche services that you can offer your clients this year, to help grow your business:
- Bridal and bridal party makeup
- Bachelorette party makeup
- DIY workshops/makeup classes
- Mobile services
- Skincare consultations
- Hairstyling services
- Fashion styling services
- Virtual makeup services
1. Bridal/Bridal Party Services
When it comes to makeup, there’s nothing more important than looking your best on one of the most important days of your life: your wedding day! As a professional MUA, you should absolutely offer bridal and bridal party makeup services.
For starters, you’ll help make sure that all the women in the bride’s party look their best, as well as the bride herself. Secondly, it can also be a lucrative source of income for your business. In fact, many brides are willing to pay a premium for quality services from a professional makeup expert!
Plus, in light of the pandemic, countless weddings will now be taking place this year. In the United States alone, there are over 2.6 million weddings planned for 2022. This means that the demand for bridal MUAs will be extremely high, so don’t miss out on this opportunity!
The main takeaway?
If you’re looking to attract more clients and better your bottom line in 2022, start by offering bridal and bridal party makeup services!
2. Bachelorette Parties
While we’re on the topic of weddings, another great opportunity for makeup artists is to offer their services for bachelorette parties.
Nowadays, more and more women are choosing to celebrate their last days as a “single lady” with a party thrown just for them. And what’s the perfect way to complete the festivities? With professional makeup done by an expert!
Not only is it a great way to make some extra cash, but you’ll also be helping the bride and her squad look their best. As an added bonus, you can use these services as a way to get more clients for bridal/bridal party makeup parties. Because chances are, when the bride sees what a great job you did for her bachelorette party, she’ll be inclined to hire you for the big day itself.
So, if you’re looking for something fun to offer your clients this year, why not consider bachelorette parties? It’s sure to be a hit with ALL of your brides-to-be!
3. DIY Workshops and Makeup Classes
One of the best ways to attract new clients and grow your business is by offering DIY workshops and makeup classes. Not only are these services a lot of fun for your clients; they’re also a great way for them to learn more about makeup and how to apply it themselves.
Plus, as the host of the workshop/class, you’ll be in a perfect position to market your other services to attendees. They’ll see you as an expert in all things makeup. In turn, they’ll be more likely to trust your recommendations and book future appointments with you.
Not to mention, it’ll increase your chances of class/workshop attendees recommending you to people they know as well! And as you know, word of mouth is one of the best forms of marketing there is. So, if your goal in 2022 is to attract more clients and take your business to the next level, start by offering DIY workshops and makeup classes to your customers!
4. Mobile Services
If you want your success to skyrocket this year, another thing we recommend is to offer mobile services. This means that instead of meeting your clients at a studio or salon, you’ll go directly to their homes!
In addition to being extremely convenient for both yourself and your customers, it’s also a great way to set yourself apart from other makeup artists in your area. After all, let’s face it: there are plenty of MUAs out there who offer similar services as you.
However, many of them might not have (or allow) the same flexibility. By providing this particular type of service, you’ll gain an edge over the competition and garner a lot more attention from potential leads!
The main takeaway? Mobile makeup services is one of many ways that you can provide added value for your customers. In terms of smart business-savvy moves you can make in 2022, this one should definitely be on your list!
5. Skincare Consultations
One of the most lucrative services that a makeup artist can offer is skincare consultations. In fact, this particular service is so popular that it’s often in high demand, especially among women over 35 years old.
Because as we get older, our skin changes and requires different care and attention. This is where you come in! As an expert in all things makeup and skincare, you’re perfectly placed to help your clients find the best products and treatments for their individual skin type.
Not only will they appreciate your advice – they’ll also be more likely to book future appointments with you for additional skincare treatments. So, if you want to see a major increase in your income this year, start offering skincare consultations!
Become an International Skincare Consulting Professional (ISCP) in as little as 2-6 months by enrolling in QC Makeup Academy’s self-paced, online Skincare Course today!
6. Hairstyling Services
Another great way to make money as a makeup artist is by offering hairstyling services. After all, what good does it do if you can apply the perfect smoky eye… but your client’s hair looks like an absolute mess?
This is where you can come to the rescue!
With the help of your professional certification training, you’ll be an expert in all things beauty and styling-related. This means you’ll have the know-how needed to offer clients everything from updos for special occasions (such as weddings), to everyday styles that’ll keep their locks looking fabulous all day long!
So, why not add this service into your repertoire today? You’ll be surprised at how much extra cash these simple hairstyles can bring in. Not only that – this added service will also help build trust between yourself and future customers, since they’ll be getting such an amazing deal!
Plus, if they’re looking for someone who can do both makeup and hairstyling? You’ll be their first choice!
Guess what? QC Makeup Academy also offers hairstyling training, too! Learn everything you need to know about our Hair Styling Essentials Course here!
7. Fashion Styling Services
Similar to hairstyling services, fashion styling is another great way to make money as an MUA. In fact, it’s often in high demand among celebrities and other high-profile individuals who need help with dressing for events or photo shoots.
As a professional makeup artist, you’ll have the skills needed to help your clients choose the right outfits that will reflect their personal style – whether they’re going for a classic or more daring look. You’ll also be able to provide helpful tips on how to accessorize their outfits for maximum effect!
So, if you want to expand your business to attract more luxury, high-paying customers this year, start offering fashion styling services! It could be just what you need to take your business to the next level.
You guessed it: QC Makeup Academy can get you internationally-certified as a fashion stylist, too! (Amazing, right?) Discover how our Fashion Styling Course will turn you into a Certified International Styling Professional (CISP™) in just a couple short months!
8. Virtual Makeup Services
The final service on our list is virtual makeup services. In fact, this particular type of offer has seen a major surge in popularity over the last couple of years… and for good reason!
Virtual makeup appointments are perfect for clients who want to try out different looks, without having to leave the comfort and safety of their home. You can even record yourself doing different styles so that your customers can take their time choosing which one they like best – before booking an appointment with you later on, down the line.
An added benefit of this service is that it drastically opens up your potential client reach. Instead of limiting yourself to customers in your local area, you’ll have the unique opportunity to book with people from all around the world! Could there be a better way to make your name a globally-known one and make your bookings go through the roof?!
As a professional makeup artist, virtual makeup services are a great way to show off your skills, attract new customers, and add another stream of income to your business. So, why not start offering them today? You may be surprised at just how popular they become!
In as little as 1 month (yeah, you heard us), learn everything you need to know from QC’s Virtual Makeup Training mini course to take your professional makeup services online!
So, there you have it: 8 lucrative services that you can offer as a professional makeup artist in 2022. Not only are these services sure to help increase your income this year; they’ll also help build trust between yourself and future clients.
Which one(s) are YOU most excited to add to your business? Can you think of any others to add to this list?
Let us know your thoughts in the comments below! 💕