With 2020 only a couple more weeks away, this is the time of year where your motivation rears its head and you suddenly find yourself wanting to take on the world. You’ve been putting in the time and effort to hone your makeup skills, and you feel like the next logical step to expand your MUA career and gain more of a following is to start a beauty blog.
What an excellent New Year’s Resolution! You feel good about it. In fact, you’re confident; you’re focused! You’re going to give this beauty blog maximum effort, and slay it without even smudging your lipstick!
Aaaaaaand then you’ll probably lose that drive and give up on your goal before January’s even over. Just like most of us are guilty of doing every year.
You’re not going to let that happen to you THIS year, right? You’ve been putting in way too much time and effort into your passion. You can’t give up that easily. The roaring 20s are back, baby, and this is going to be not just your year, but your decade!
So put on your best (and most glamorous) war paint, get ready and brace yourself for the life-changing journey you’re about to go on. We’re going to show you exactly how to get the ball rolling and start your very own beauty blog!
Step One: What’s Your Brand?
Before you can start building your blog, you need to have a clear idea of what sort of vibe you want it to give off:
- Do you have any favorite colors that you’d always want to use as your aesthetic?
- Are you a naturally sarcastic person and want that to show through?
- Is there perhaps a particular angle you want to approach your beauty blog from? Etc.
In short: when people think of your beauty blog, how do you want them to perceive you? If they were to describe what you and your blog are all about to someone else, what would you want to say?
Figuring out the answers to all of these questions will help you discover what you want your brand to be and how you’ll achieve it. Even if you can’t think of a unique angle for your blog, that’s fine! Maybe the angle you’ll be known for is that your writing is always rock-star solid. Who knows!
Point is, don’t hesitate to think outside the box! Whether it’s beauty mogul, Huda Kattan, or the hilarious makeup tutorials done by the queen of weed, Brandi Fernandez, you’ll very rarely find a niche incapable of becoming popular.
If you do it well and do it persistently, any brand can have an audience.
Fun fact: Contrary to popular belief, you also won’t need millions of subscribers within that audience in order to make money off of your beauty blog, become an influencer, etc. You can just as easily achieve these goals with several hundred to several thousand fans, by becoming a micro-influencer. The more you know!
Step Two: What’s in a Name?
You’re also not going to be able to actually get started on your beauty blog until you decide what to call it. This step is obviously important since, for a lot of your audience, your name will be his or her first impression of you. A bad name can turn a potential follower away in seconds. It’s no surprise then that because this step is so crucial, it’s also the one that scares people away from starting a beauty blog the most.
While you absolutely need to give this step the proper time and consideration, it also doesn’t have to be as difficult as you’ll make it out to be. There are tons of popular cosmetic keywords you can choose to target in your name. You can get help from third-party generators, like the Business Name Generator. You can even get inspiration from the different trends of today’s generation (hint: millennials always go bananas over puns and memes).
If you already have a website for your makeup business, you should host your blog on that same site. It’ll help you with SEO! But if you’re starting a beauty blog from scratch, make sure that whatever name you pick is available to be purchased as a website domain name! If it’s not, time to go back to the drawing board.
Step 3: Building your blog
One of the most popular blog platforms in the world – and the one that we use – is WordPress. This is what we personally recommend. There are tons of reasons to choose WordPress, but its most attractive features are that:
- It’s free
- It has tons of templates to choose from (even beauty-inspired ones!)
- It’s simple to customize, so even a beginner will have no trouble getting setup
Ultimately, though, it’s entirely up to you! Research into the different platforms and decide which one speaks most to you. Then you can get building from there!
Step 4: Post and share quality content
You don’t need an expensive camera or the writing skills of Shakespeare to create good content for your audience. So long as your knowledge of the beauty industry always shines through and your smartphone’s pictures aren’t the quality of a potato, you’re fine. What’s really important are two factors:
1. You post blog articles frequently
No one likes being ghosted, and this applies even to beauty blogging. How useful to her subscribers is a blogger who emerges once from her cave every other month, throws up an article, and then retreats back to the shadows? Gaining notoriety means staying relevant, so post regularly – even if you’re sleeping!
Yeah, you heard me. For starters, not all of your audience will operate in the same time zone as you. Secondly, it’s only natural that there will be times where you’ll want to take a vacation and not be posting. Beauty bloggers are masters of time management; whenever you have more time to spare, you can write multiple articles at once. Blogging platforms like WordPress will even allow you to schedule them in advance, too.
“But I might start writing crappy blog articles in an attempt to always be posting something!”
Good point! Although posting blog content on a regular basis is part of any successful beauty blogger’s job description, quality is still more valuable than quantity. If there are times where your brain’s hit a creative wall, or nothing you write seems to be any better than wet garbage (it happens to all of us), the safest option is not to force it.
In situations like that, try going back through your blog archive and see if you have any articles you can repost, edit, or revamp. When you’re struggling to come up with a brand new, organic idea, sometimes editing is a far easier task. The general notion towards blog content is that there is wiggle room here. So long as you post as much evergreen material as you can (meaning, stuff that’ll stay relevant for a long time), you’ll set yourself up for success.
2. You have a social media presence to share your work
Facebook, Instagram, Snapchat, Pinterest, Twitter – these are all your best friends! For extra icing on the cake, you can also start using YouTube to post videos of your tutorials, AMAs, etc. All well-known beauty bloggers operate on all different sorts of media to produce their content and promote their business. You definitely should, too. Social media will be your greatest tool in helping your odds of promoting yourself to potential followers.
A strong social media presence shows your audience that you’re there, like an invisible friend. Everyone loves a hard worker that’s passionate about what they do, and who’s succeeding in life. The world sucks in a lot of ways lately, so as a beauty blogger, your job will not just be to provide informative content. It’ll also be to provide a positive escape for all those who will look up to you. You’ll be the comfort zone they turn to when they need a short break from their struggles.
That being said: every pro has its con. Likewise, it’s a fine line between staying relevant and shoving yourself too much into everyone’s faces. Just remember to listen to that little voice inside that warns you when you might be going over the top!
Step 5: Knowledge is power!
Whether you’ve been doing this for years, or you’re just starting out and still learning how to do makeup, you’ll benefit from exploring different makeup schools and taking classes.
“Whoah, why do I need classes if I already know what I’m doing?”
Just because someone’s a beauty blogger doesn’t mean they know everything there is to know about the craft. The people who think they know everything are usually the ones who know nothing. You might as well call them Jon Snow and exit out of their page. But you? You’re a true artist, and true artists understand that they’ll never know everything there is to know about their passion – but that will never stop them from trying to learn!
Especially in the world of beauty, fashion, makeup, etc. the trends are ever-changing. Something that’s popular yesterday could very well be replaced by the latest and hippest look today. There will be the invention of new techniques and applications you haven’t tried before. If you think you know everything? #SorryNotSorry, but you’re wrong.
If you really want to be successful and stand out from your competition, you need to be humble enough to accept that there will always be things you can learn and ways you can improve. You may just find that doing so will only continue to grow your beauty blogging business.
So now that you’re basically an expert at getting a beauty blog started, what are you waiting for? 2020 won’t slow down for you, and we all know it’s not going to write itself! So go, vamoose, scoot! You’ve got this, and remember: we believe in you! Xo