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Business advice Archives - QC Makeup Academy

Mar 24
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QC Makeup Academy’s Ultimate Master List of Blog Resources

By About the School, Career Advice, Education, Your Makeup Career No Comments

Oh, hey! Are you a student of QC Makeup Academy – or thinking of enrolling? Maybe you’re a brand-new graduate who just got their internationally-recognized certification, but don’t know what your next step should be? Or perhaps you have dreams of launching your very own business in the beauty industry and have no idea where to start?

Either way, you’ve come to the right place!

In this ULTIMATE Master List, we’ll provide you with ALL our top recommended, in-house blog resources. These resources will cover virtually everything you need to know, whether you’re a QC student or a certified MUA in need of some career advice. Simply bookmark this list and refer back to it whenever you need it!

So, on that note, let’s get started!

Before We Dive In, Have You Joined QC Makeup Academy’s Virtual Classroom Yet?

Did you know that as soon as you enroll with QC Makeup Academy, you’re automatically eligible to become a member of our private Virtual Classroom on Facebook? It’s true!

In this exclusive group, you can:

  • Connect and network with other QC students and graduates;
  • Post your work and get constructive feedback that’ll help you grow as an artist;
  • Get any questions you may have answered by our awesome staff, as well as our amazing Peer Mentor(s);
  • Discuss the beauty industry and gain invaluable insights into what YOU can expect once you launch your career;
  • Get all sorts of helpful business/career tips and tricks;
  • And MUCH more!

So, what are you waiting for? Join QC’s free Virtual Classroom on Facebook today! 💕

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Student Resources

Alright, now let’s get to the good stuff! If you’re thinking of enrolling with QC Makeup Academy, or you’re already a student, these blog resources are for YOU!

If You’re Thinking of Enrolling with QC Makeup Academy

If You’re Already a QC Student

a makeup artist does makeup to a blonde for a holiday or a photo shoot. the concept of professional cosmetic services.

General Business & Career Resources

Want to start your own business in the beauty industry? Need some general career advice? Then this next section is for you!

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Makeup Artistry Resources

If you’re enrolled in (or a graduate of) any of QC Makeup Academy’s self-paced, online makeup programs, you’ll more than likely benefit from this section! So, give this list a look-over… There’s probably at least ONE article in here that’ll catch your eye!

How To Guides:

Business & Career Resources for Makeup Artists:

Close up beauty girl with freckles and thick eyebrows, applying moisturizing skincare cream, lotion or mask for skin lifting and anti-aging detoxifying effect, white background. Makeup article.

Skincare Resources

Currently a student – or graduate – of QC Makeup Academy’s Skincare Course? Then you’ve guessed it… The blog articles below have been hand-picked just for you!

How To Guides:

Business & Career Resources for Skincare Consultants:

Working with actress to prepare stage makeup

Additional Beauty Industry Resources

Special FX Makeup:

Bridal Makeup:

Airbrush Makeup:

Global Beauty Makeup:

Hair Styling:

Fashion Styling:

Virtual Makeup & Beauty Services:

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Connect with QC Makeup Academy on Social Media!

Want to follow us on social media? Maybe want to slide into our DMs for a chat? Sounds good to us! 😘

Here’s where you can connect with QC Makeup Academy:

Reach Out to Our Awesome Student Support Team!

Furthermore, don’t forget that whether you’re thinking of enrolling with QC Makeup Academy, or are already a student or alumnus, our wonderful Student Support Team is ALWAYS happy to help – however they can! Specifically, they’re available Monday through Friday (between 9am and 5pm EST) via phone, email, and live chat.

If you have any questions for them, here are all of their contact details. Don’t hesitate to reach out!

Got Any Comments or Questions?

Drop them down below! We always love to hear from you!

What’s more – if you have any blog topics that you’d like to read about, but didn’t see on this list, feel free to let us know. We’re always happy to hear your feedback and get inspiration for future articles!

Thanks for reading!

Did you know that once you’ve enrolled in one QC Makeup Academy Course, ALL other courses are 50% off – forever? It’s true! Take advantage of this amazing offer and add another internationally-recognized certification to your resume today!

Mar 17
Love6
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How Much Should You Charge as a Skincare Consultant?

By Career Advice, Skincare No Comments

Starting a career as a skincare consultant can be an exciting and potentially lucrative venture – but setting the right price for your services is key! So, how much should you charge as a skincare consultant? Furthermore, how do you decide what pricing structure to use?

This article will explore these questions and more so that you can make sure you are properly charging for your services!

So, let’s get started!

How Should You Be Charging as a Consultant: The Different Pricing Structures

When it comes to pricing, there are several different options available at your disposal. The most common pricing structures for a skincare consultant are:

  • Hourly rate;
  • Flat fee;
  • Or package rate.

Let’s dive into each of these in more detail:

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1. Hourly Rate:

Some skincare consultants opt for an hourly rate model because it allows them to charge clients based on the amount of time they spend providing services. This makes it easy for clients to know exactly what they’re paying based on how long the job takes.

How to Set an Hourly Rate

When setting an hourly rate, consider your experience level, the type of services you’re providing, and how much your competitors are charging. It’s important to set a rate that’s fair for both you and your clients!

What is the Average Hourly Rate for a Freelance Skincare Consultant?

The average hourly rate for a freelance skincare consultant is $50-$100. Of course, this varies depending on the market and your experience level. So, it’s important to do your research before settling on a rate.

Not yet a certified skincare consultant – but want to become one? Our Ultimate Guide will break down the entire process for you in 5 easy steps!

2. Flat Fee:

A flat fee model is another option that you could choose because it allows you to set a single price for your services – regardless of how much time you spend working. Firstly, this makes it easier to plan for income potential. Secondly, it also allows you to charge a premium for your services.

How to Set a Flat Fee

When setting a flat fee, you should consider the scope of work and the type of services that you are providing. Additionally, it’s important to factor in the amount of time and energy you’ll be investing into the project. Lastly, research your competitors’ rates to ensure that you are setting a competitive price.

What is the Average Flat Fee for a Skincare Consultant?

The average flat fee for a skincare consultant can range anywhere from $500-$2,000 depending on the scope of work and your experience level.

3. Package Rate:

Lastly, some skincare consultants choose to offer package rates for their services. This means that you’d offer a discounted rate if the client purchases a certain number of services or products in one go. This can be a great way to get clients to commit to longer-term treatments. Plus, it’ll help you increase the average order value!

How to Set a Package Rate

When setting a package rate, you should consider the type of services and products that you are offering. You should also make sure to factor in any discounts or bonuses that you’d like to include in the package. Finally, as we mentioned already, research your competitors’ rates so that you can set a competitive price for your package.

What is the Average Package Rate for a Skincare Consultant?

On average, a package rate for a skincare consultant can range from $500-$1,500 depending on the scope of work and your experience level.

Consultation in cosmetology clinic. Female beauty doctor talking with patient and selling cream or mask. Skincare consultant article.

Determining Your Skincare Consultant Fees: Competitor Research

While it’s important to set a price that you know is fair for the services you are offering, it’s also important to remember that pricing should be competitive, too. Meaning, if your services are priced too low, clients may not take you seriously. On the other hand, if they’re priced too high, then it might be difficult to get clients in the first place.

To ensure that you’re pricing your services fairly, it’s always a good idea to do your own research and see what your competitors are charging for similar services. This will ensure that you’re not undercharging and you’re not overcharging either!

How to Conduct Competitor Research

When conducting competitor research, you need to take into consideration both their pricing structure and the type of services they offer. Additionally, it can also be helpful to pay attention to any additional bonuses or discounts that competitors might be offering as well.

So, start by doing a Google search and make a list of all the skincare consultants in your area. From there, look over their websites and social media. This will help you get a better understanding of what they offer and how much they charge for their services.

For more tips on doing a competitor analysis, we recommend this blog article by the U.S. Chamber of Commerce!

Learn how to start a skincare consulting business of your very own!

10 Key Factors to Consider when Pricing Your Consultant Services

1. Your Target Market

Knowing who your demographic is – and their average income in your area – will help you determine how much clients can afford to pay for your services. If you’re not sure who your target market is, here are some tips to help you identify them!

2. Your Time Investment

You should also factor in the amount of time it takes to complete a service or project. How many hours does it take you to do a full skincare consultation? Moreover, how much time will it take you to create a customized skincare routine for a client?

By taking the time to consider your time investment, you can ensure that you’re setting a price point that covers both your costs and any time spent on a service.

3. Your Education and Experience

Your knowledge, experience, and credentials are all factors that should be taken into consideration when pricing your services. For instance, how long have you been in the business? What certifications do you have? How much do other professionals with similar qualifications charge for their services?

Earn your globally-recognized International Skincare Consulting Professional (ISCP) in as little as 2 short months with QC Makeup Academy’s self-paced, online Skincare Course!

4. Your Overhead Expenses

When running a business, it’s important to factor in any overhead expenses such as rent, utilities, insurance, advertising costs, etc. The reason you need to factor these expenses into how much you charge as a skincare consultant is so that you can ensure your business is profitable.

5. Professionalism and Branding

How professional and polished your website, social media accounts, and other marketing materials look can also have an impact on your pricing. For example, if you have a sleek website and professional branding materials, it’s likely that clients will trust you more and be willing to pay more for your services.

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6. Your Location

Where you are based also plays a role in setting the fees for your services. For instance, if you’re based in a city with a high cost of living, then it could be reasonable to charge more for your services as compared to someone who is based in a rural area.

7. Your Delivery Method

This refers to how you provide your services – online or in-person? Depending on which delivery method you choose, certain costs might be associated with it (such as travel or technology fees). So, take these into consideration as well when setting your price points!

In LESS than a month, learn how to transfer all of your skincare consulting services online with QC Makeup Academy’s Virtual Training mini course!

8. Your Payment Terms

The payment terms you offer can also have an impact on how much you charge for your services. For instance, if you offer discounts for clients who pay upfront or in full, this could help you increase your profits. On the other hand, if you offer payment plans or installment options, then it’s likely that you’ll have to charge more for your services in order to cover any costs associated with these payment terms.

9. Your Reputation and Reviews

Your past clients’ reviews and testimonials could also affect how much people are willing to pay for your services. For example, if you have positive reviews from previous clients, potential customers might be more likely to trust in your knowledge and experience. In turn, this could lead them to paying a higher rate for your services!

Uh oh… Did someone leave your business a bad review? Never fear – here’s how to handle it properly and professionally!

10. Your Goals as a Skincare Consultant

Finally, it’s important to consider your goals with regards to pricing. For starters, how much money do you want to make as a skincare consultant? How much do you need to charge in order to meet these goals? And how much profit do you want to make each month?

Answering these questions can help guide your decision on how much you should charge for your services!

Frequently Asked Questions

Before we wrap things up, let’s answer some of the most common questions when it comes to pricing as a skincare consultant (and a consultant in general)…

Q1: Should you set your prices using a consultant fee structure template?

A1: While templates can be helpful, it’s important to remember that each consultant’s fees should reflect their individual experience and expertise. As such, it’s best for you to customize your fee structure based on the factors mentioned in this article.

Q2: Should you charge for the initial client consultation?

A2: This is entirely up to you! Some consultants choose not to charge for the initial consultation, while others do. It really depends on your preferences and goals.

Q3: How much should you charge for an online consultation? What about an in-person one?

A3: How much you should charge for an online consult will depend on factors such as your experience and expertise, the complexity of the services being provided, and the duration of the consult. As for in-person consultations, rates can vary depending on things such as travel expenses and duration.

On average, though, online skincare consultations typically start at around $75 per hour, while in-person consults can start from anywhere between $100 to $200 per hour.

Side view portrait of attractive woman in white bathrobe holding cosmetic product while sitting at the table with cosmetologist. They looking at each other and smiling. Skincare consultant article.

Q4: How do you negotiate consulting rates?

A4: Sometimes, you’ll encounter a client who wants to negotiate your rates. In this case, your first approach should be to try and stay firm on your fee structure. Don’t let yourself be taken advantage of! Be sure to explain the value of your services and, if needed, be willing to compromise on certain aspects.

Now, if your client is approaching things politely and respectfully, and you’re willing to barter, then you can certainly negotiate your rate. Just make sure that whatever changes you agree on are beneficial to BOTH parties (and not just your client)!

Q5: How do you bill for consulting services?

A5: How you bill for your services will depend on the type of payment method you offer. Generally, you can use a variety of options, including invoices (sent via email or snail mail), debit/credit cards, PayPal, etc.

It’s important to remember that, if you offer payment terms such as “Net 30” or “Net 60”, you should factor in the associated costs in your final fee structure.

Q6: What is the “rule of thirds” in consulting fees?

A6: The rule of thirds is a pricing strategy in which you compare the value of your services to the amount that you are charging for them. This way, you can make sure that your services are priced fairly and reflect their true worth.

To use this strategy, divide your fees into three parts:

  1. Cost of delivery (this includes your time, labor and materials);
  2. Overhead expenses (such as travel costs, software fees and office supplies);
  3. And finally, your desired profit margin.

Using the rule of thirds can help ensure that you are charging a fair and reasonable fee for your services and also make sure that you are able to meet all of your business goals.

Q7: Should consultant charge for travel time?

A7: Yes, you should definitely include travel time in your pricing structure if you expect to be compensated for it. This is especially important if you are providing services in person and traveling from one location to another. How much you charge for travel time will depend on factors such as the distance traveled, time spent on the road, and any associated expenses.

Furthermore, it’s important to note that you should always communicate your travel fees clearly with your clients BEFORE you agree to any services. That way, everyone will be on the same page from the start.

Q8: What is the average STARTUP consultant hourly rate?

A8: If you’re a brand-new skincare consultant with minimal experience under your belt, you should start out by charging around $50-75 per hour. This is a good starting rate as it allows you to gain experience, establish yourself in the industry, and get your feet wet.

From there, once you start to build a clientele and gain more expertise, you can then start increasing your rates accordingly. Ultimately, the amount you charge should reflect your experience and the value that you can provide to clients.

Q9: Do consultants charge up front?

A9: How you charge for your services will depend on the type of payment method and terms that you offer. Generally, it’s best to have some type of up-front payment before any services are rendered. This can be in the form of a deposit, retainer fee, or even a full payment up front.

Q10: What is the average markup for a consultant?

A10: If you’re unfamiliar with this term, a markup is essentially an amount that is added to the cost of a service or product. For example, as a skincare consultant, your markup would be the amount that you charge for a service above and beyond the cost of materials, labor, etc. One example of this could be charging a client $200 for a facial when the cost of materials and labor is only $150.

The average markup for consulting services can vary depending on many factors, such as your experience, expertise, and the value you can provide to your clients. Generally speaking, a markup of 20-50% is considered the standard.

Q11: What is a good profit margin for skincare consulting?

A11: A good profit margin for skincare consulting will depend on many variables such as your experience, services offered, cost of materials, and overhead expenses. Generally, we recommend aiming for a profit margin of 15-20% as a good starting point. This will give you enough room to make a profit without overcharging your clients for services.

Of course, as you gain more experience and become more in-demand in the industry, you can then start increasing your profit margins accordingly. Ultimately, your pricing should reflect the value that you are providing to your clients and make sure that your business stays profitable.

Q12: How do you get a true 30% markup?

A12: A “true 30% markup” is a term used to describe the amount that you should charge for services in order to make a profit of 30% – after accounting for expenses like materials, labor, etc.

To calculate your true 30% markup, you’ll need to determine the cost of materials and labor for a service (plus any additional overhead expenses) first. Then, you can add 30% of that total cost to get your true markup amount. This will ensure that you are making a profit while still providing fair pricing to your clients.

For example, if the cost of materials and labor for a service is $100, then your true 30% markup should be $130. By following this formula, you can make sure that all of your skincare consultant services are priced appropriately and that you are making a profit!

Q13: How many hours do skincare consultants work per week on average?

A13: How many hours a week you work as a skincare consultant will depend on your individual goals and preferences. Some consultants may prefer to work full-time, while others may opt for a more part-time approach.

On average, most skincare consultants tend to work about 30-40 hours per week. This can vary depending on:

  • Your client load
  • The services you offer
  • How often you take breaks and vacations, etc.

Ultimately, it’s up to you to decide how much time you want to dedicate to your business each week!

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So, How Much Should You Charge as a Skincare Consultant?

Whether you’re just starting out or you’ve been a skincare consultant for years, it’s important to understand how much to charge for your services. To ensure that you’re making a profit and providing fair pricing to your clients, we recommend using the “true 30% markup” formula with all of your services. Additionally, make sure to consider your experience, expertise, your competition, and the value you offer when deciding on your rates.

With this in mind, you can confidently start charging what you’re worth!

Good luck, beauties, and thanks for reading!

UP NEXT: Here are 28 of the BEST tools to help you grow your skincare consulting business!

Feb 09
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11 Guaranteed Ways to Get CANCELED as a Beauty Influencer

By Career Advice, Your Makeup Career No Comments

Have you ever dreamed of becoming a viral beauty influencer? I know – the thought of having thousands upon thousands of followers, and leveraging your talent for amazing opportunities, is an exciting prospect. But before you take the plunge, you NEED to know what not to do first. After all, once you get canceled as a beauty influencer, it’s a lot harder to make a comeback.

In this blog post, we’ll take a close look at 11 guaranteed ways to get canceled as a beauty influencer… And why. So, read on to learn how to avoid them at all costs!

11 Guaranteed Ways to Get Canceled as a Beauty Influencer

Before we dive in, I want to make one thing clear: when I talk about getting “canceled” in this article, it isn’t always in the super dramatic way we’ve all come to think of it. Sometimes, yes – getting canceled is when you MAJORLY mess up (in a colossal way) and you’re ostracized immediately.

However, other times, getting canceled is simply a matter of you continually making the wrong career moves, until it reaches a point where you force yourself to fade from relevance.

With that in mind, let’s jump into our list!

Mistake #1: Ignoring Your Followers

Obviously, this is hard when you have thousands (or even millions!) of followers. After all, you can’t be expected to be able to reply to everybody – or come even close. But ignoring everyone’s comments is a surefire way to get cancelled as a beauty influencer.

Why?

Because your followers are your biggest asset. They’re the ones who will help you get noticed, and create an engaged community of dedicated fans. If you never engage directly with them (i.e. not replying to any comments or DMs, never addressing commonly asked questions you get, etc.), they’ll begin to feel alienated from you.

This is the kind of mistake that may not get you canceled suddenly and immediately. However, it’s definitely one that can force you to gradually fade from the public’s eye the more your followers feel you don’t care about them.

So, make sure you reply to at least some of your followers’ comments. This way, they’ll know you appreciate them!

Mistake #2: Not Being Authentic

The modern consumer is savvier than ever – and that’s especially true when it comes to social media. If it looks like you’re not being authentic, your followers won’t hesitate to call you out on it.

This makes perfect sense! Obviously, no one wants to follow or support a fake influencer. People want to see real people with real experiences… Not someone just faking it to make a quick buck.

So, if you want to stay relevant, make sure you’re always being authentic. Post genuine content, answer questions honestly – and don’t be afraid to show both the positive and negative sides of your life.

After all, an influencer who’s too perfect isn’t all that relatable.

Pro Tip: Want to go viral on TikTok as a makeup artist? These tips and tricks can help you achieve this goal!

Mistake #3: Being a Little Too Authentic

There’s a flip side to Mistake #2… And that is, being a little too authentic.

No, I’m in no way discouraging you from being yourself! I’m just pointing out that there’s a thin line between authenticity and oversharing. Furthermore, there’s still a level of tact, professionalism, and respect needed whenever you post something to the public – especially if it’s your job.

(Do any beauty influencers who’ve been canceled in the past come to your mind who fit this description?)

So, make sure you don’t cross this line! Be judicious with what you post and respect both your audience and yourself. Furthermore, don’t share personal information that could be used against you.

Mistake #4: Always Being Involved in The Drama

You’re a beauty influencer – not the star of a reality TV show. So, when drama starts happening, it’s best to stay out of it.

Remember the infamous feud between Jeffree Star and James Charles? At one point, their entire PR teams were called in to help smooth things over. And while there’s a certain level of entertainment that drama like this brings the audience, it’s definitely not worth getting involved in.

Why?

Because if you’re always choosing sides and stirring up drama, your followers will grow tired of it and stop engaging with you. This can create a lot of tension between you and your audience – and make them question where your true loyalties lie.

Plus, you don’t want to get caught in the middle of a battle between two popular beauty influencers. That’s a surefire way to get canceled!

So, if unnecessary drama is brewing, it’s best to avoid the tea altogether.

Mistake #5: Lying About Paid Sponsorships and/or Brand Deals

This is another one that could get you canceled in an instant – and for good reason. Nobody likes being lied to. Especially when your followers are trusting you to recommend products and services they can use.

Furthermore, and this is especially worth noting, lying about paid sponsorships and/or brand can land you in legal trouble. For example, in the US, FTC guidelines require influencers to clearly disclose any sponsored content or paid partnerships.

If you don’t, you could be fined!

So, make sure that when it comes to sponsorships and brand deals, you don’t mislead your followers. Be transparent and honest about the products you’re promoting – and always disclose any sponsored content in a clear manner. This way, you can avoid getting canceled and/or fined.

Mistake #6: Outright Lying to Your Followers

Look, I don’t want to weigh in too heavily on the whole #mascaragate situation that recently happened on TikTok, but it’s an excellent example to highlight the damages of lying to your audience.

Therefore, I’m going to attempt to summarize what happened as objectively as possible…

Basically, a mega popular beauty influencer was accused of lying to her followers about the results of using a certain mascara. The overwhelming majority of the people flooded to the comments, pointing out what everyone felt was an obvious use of false lashes.

In turn, this influencer doubled down in her comment replies and stuck to her story that no fake lashes were used.

And while she may have thought nothing would come of it in the long run, thousands upon thousands of people believed her words to be a lie. And if this did happen to be a lie, it was one that not only cost her thousands of followers – it even brought a number of beauty guru legends out of the woodwork to call her out!

The moral of the story?

If you want to be a successful beauty influencer, you need to be honest with your followers. If they can trust and believe in you, they will stick around for the long haul. But if you try to deceive them?

Canceled.

Mistake #7: Not Taking Accountability When You Mess Up

Yes, I know, this article kind of has no chill… It’d be easy to assume that because this mistake is specifically following the last one, I’m trying to get a subtle jab in at this particular influencer.

But this is not the case. Once again, I’m trying to be neutral here and not definitively point any fingers. But one way or another, it IS a current and relevant example of the point I’m making…

For the sake of the argument, let’s say that this influencer was lying. Importantly, that’s what a LOT of her fans and followers believe. And yet, after going silent following the #mascaragate situation and then making a return… This influencer has yet to actually address what happened.

No apology, no explanation – nothing.

This has happened plenty of times with social media influencers from all sorts of niches and industries. One mistake is made, and it’s almost like they completely ignore the fact that anything ever happened.

But people WILL remember if you do this. Not only will they never fully feel like that can trust you again – you’ll lose so much of your credibility as a beauty professional in general.

So, if you want to be a successful beauty influencer, here’s the deal: if you mess up and your followers call you out for it, own up to it and apologize. Taking responsibility and being honest with your followers is the only way to truly gain back any trust you may have lost.

Pro Tip: Make sure you know the DOs and DON’Ts of beauty vlogging before you attempt to go viral!

Mistake #8: Not Knowing What You’re Talking About as a Beauty Expert

Real talk (and I’m aware this might be an unpopular opinion): learning makeup through social media is not the same as completing a professional makeup course.

Yes, obviously there are a fair number of famous beauty and makeup influencers out there with remarkable talent, who didn’t get professionally trained. But they’re like a rare butterfly. In reality, most people who aren’t properly trained can’t make it very far as an influencer because there’s too much they either:

  • Don’t know about, or
  • Can’t execute properly.

So, if you are serious about becoming a beauty influencer, I highly recommend getting the education and certification that comes with it. This way, you’ll actually know what you’re talking about and can help teach your audience the correct way to do things and use products.

Pro Tip: Earn YOUR professional, internationally-recognized makeup certification in as little as 2 short months with QC Makeup Academy’s self-paced, online training!

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Mistake #9: Fighting with Your Followers

Okay, there are two things I want to preface with this one:

  1. I’m not referring to instances where someone is being abusive towards you and you’re merely standing up for yourself;
  2. And I’m also not referring to the odd argument that may happen on a very rare occasion.

What I’m referring to are the kind of fights that start because you’ve either:

  • Said something controversial and are now getting called out for it, or
  • Responded to someone in an aggressive, negative, and/or unacceptable manner.

In either case, fighting with your followers is a BIG no-no and can quickly lead to you getting canceled. Also, while we’re here, please don’t be the kind of influencer who is actively going out of their way to look for fights when their followers comment on their content.

It gets old really fast, it’s exhausting, and it only makes you look super immature.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Being kind goes a long way!

And if someone is being abusive towards you?

It’s better to simply block them than engage.

Mistake #10: Abandoning Your Platform

Another way to get canceled as a beauty influencer is by you abandoning your platform. Maybe you’re going through a rough patch and need to take a break, and that’s totally understandable.

But if you decide to just up and leave your followers with no warning and no explanation, they’ll more than likely think you’ve just run away from the consequences of something you did – or have lost interest and moved on all together.

Either way, they won’t be happy and you’ll quickly get canceled.

So, if you need to take a break for whatever reason, make sure you’re honest and transparent with your followers about it. Let them know what’s going on and when you hope to be back. From there, if you need more time away then expected, simply post a quick, short update to keep your audience informed.

Doing this will help maintain trust, respect and loyalty within your community – even when you’re not active.

Mistake #11: Saying Something Horrifically Offensive

This is probably the worst mistake you can make as a beauty influencer (or any social media influencer, for that matter). Chances are, if you mess up in this way, your career isn’t coming back from it.

Because the fact is, it’s 2023… And yet, unfortunately, people still say and do racially insensitive, homophobic, transphobic, sexist – you name it – things on the internet.

No matter how passionate you are about something, always remember to be respectful and polite when interacting with your followers online. Saying anything offensive or hateful will get you canceled in no time – particularly if it’s something that is completely and utterly wrong.

So, please think before you post anything and make sure you aren’t crossing any lines. If it’s not something that everyone can get behind and accept, don’t post or say it.

Bearded man professional beauty make up artist vlogger or blogger recording makeup tutorial to share on website or social media. Getting cancelled article.

Food for Thought

As we wrap things up, I encourage you to ask yourself:

  • What kind of beauty influencer do you want to be?
  • Who are your current beauty influencer idols – and why?
  • Are there any beauty influencers you don’t want to be like – and again, why?
  • What can you do to be more like the influencers you admire, and less like the ones you don’t?

Answering these questions will give you a good idea of the kind of content and social media presence you want to cultivate as a beauty influencer. Remember: content should be your first priority – but with great power comes great responsibility!

So, always remember to be mindful of what you’re posting, how often you’re engaging with your followers, and most importantly, staying true to yourself and your values.

Doing this will help you become a successful beauty influencer that people admire – and also help you avoid getting canceled!

Good luck, beauties! 🤞

UP NEXT: Interested in writing your very own beauty blog? Here are the 5 steps for success!

Dec 29
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Makeup artist applying makeup to a client after completing course from the best cosmetology school in the US

15 Bad Business Habits to Leave in 2022 as a Professional Makeup Artist

By Career Advice, Your Makeup Career No Comments

Hey, makeup artists! Are you looking to start the new year off on the right foot? If so, then you’ll want to break some bad habits that’ve been holding you back professionally. Luckily, we’ve put together a list of 15 bad business habits to leave in 2022.

So, let’s take a look together and see what they are!

What are Some Bad Business Habits?

Before we reveal our list of 15 bad business habits to leave in 2022, let’s first take a more general look at what constitutes a “bad” business habit…

Essentially, any habit that prevents you from growing your business or achieving your goals is a bad one. This could mean:

  • Overspending on unnecessary items;
  • Not taking time to network and build relationships;
  • Or even procrastinating important tasks like bookkeeping.

In any case, these habits get in the way of success and should be left behind as soon as possible!

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15 Bad Business Habits to Leave in 2022 as a Professional MUA

In a nutshell, these are the 15 bad business habits that you should leave behind in 2022 as a professional makeup artist:

  1. Not keeping up with the latest trends;
  2. Not staying organized and timely;
  3. Relying solely on word-of-mouth marketing;
  4. Not setting goals and objectives;
  5. Not taking advantage of online resources and tools;
  6. Poor communication with clients and other MUAs;
  7. Not diversifying your makeup portfolio;
  8. Spending too much time on social media;
  9. Being overly competitive against other MUAs;
  10. Not delegating tasks to free up time for important work;
  11. Ignoring customer feedback, not listening to what they want, and being unreceptive to constructive criticism;
  12. Failing to take risks;
  13. Not asking for help when you need it;
  14. Letting negative thoughts derail your goals;
  15. Not investing in yourself and your business.

Let’s take a closer look at each one, shall we?

While we’re on the topic of bad habits to break, here are 5 bad makeup habits (not business-related) that ALL MUAs need to stop doing ASAP!

Bad Habit #1: Not keeping up with the latest trends.

The beauty industry is always changing and evolving. So, it’s important to stay up-to-date with the latest trends! In turn, this will help you create looks that are fresh and on-trend for your clients.

Consequently, if you choose not to keep up with the latest trends, your makeup looks can quickly become outdated.

FUN FACT: Here are 15 makeup trends that EVERY professional MUA needs to know!

What Things Should You Do in the New Year to Break this Habit?

In the New Year, make sure to allocate time each month (or even week) to research the latest trends.

Also, try reading beauty magazines for inspiration or industry-related books. Another excellent idea is to enroll in a makeup course (such as the self-paced, online programs offered at QC Makeup Academy) to learn the latest techniques – and add a reputable certification to your resume at the same time.

Finally, attending makeup workshops or conferences can also be a great way to stay informed on the latest looks and techniques!

Bad Habit #2: Not staying organized and timely.

When it comes to running a successful business, organization and timeliness are key. That is, if you don’t have a solid plan for how to run your business efficiently, then chaos can quickly ensue. For example, not responding to inquiries in a timely manner, not having a proper filing system for paperwork, or forgetting about important appointments are all mistakes that will cost you clients AND profits.

Furthermore, being organized and timely also extends to each and every makeup application, too. Meaning, you’ll need to be prepared in advance (having all the necessary tools on-hand), ensure your clients don’t have to wait too long for their service, and hone your makeup skills so that the application process is fast and efficient – without losing quality!

What Things Should You Do in the New Year to Break this Habit?

To break this habit in the New Year, start by creating detailed plans ahead of time. For example, prepare a list of all the supplies you’ll need for each client ahead of time, and try to arrive at least 10 minutes earlier than your appointment time.

Additionally, create a filing system to store all of your paperwork in one place. This way, it’s easy to find when needed. Moreover, make sure to set reminders on your phone or calendar app for any upcoming appointments.

Finally, invest in good quality makeup brushes and other tools that will make the application process smoother and faster. You can (and should) also work on improving your application time by challenging yourself to time trials in the New Year. If you’ve never heard of time trials, this is basically a process where you time yourself while doing a makeup look, and then try to beat your time in every time trial afterwards.

As a result, you can compare and measure your progress over time. And of course, the ultimate goal here is to be able to shorten the amount of time it takes for you to do makeup looks, without sacrificing any of its quality.

Bad Habit #3: Relying solely on word-of-mouth marketing.

Yes, word-of-mouth marketing can be a powerful tool for any MUA… However, it’s important to diversify your marketing methods! After all, relying solely on word-of-mouth will only get you so far – and it won’t help you reach clients outside of your current network.

Consequently, investing in other types of digital or traditional marketing (such as social media or print advertising) will help you reach a much larger pool of potential clients.

What Things Should You Do in the New Year to Break this Habit?

To break this habit in the New Year, start by creating an online presence for your business. This can include setting up a website, social media accounts, and even a blog. The more places potential customers can find you, the better!

Additionally, make sure to create quality content for your social media accounts. Think behind-the-scenes videos/photos of you doing makeup looks, helpful tips and tricks videos for beginners, or even reviews from happy clients. Doing so will not only help people get to know you better, but it can also act as free advertising for your business.

On top of that, consider investing in paid advertising campaigns on social media, as well as other methods to improve your SEO (search engine optimization). For this, just remember to set a budget before launching any ads and keep track of its progress over time. Also, don’t forget about traditional marketing methods such as print or radio ads! They can still be effective in reaching potential clients.

Finally, don’t forget to ask your satisfied customers for referrals. After all, word-of-mouth marketing is still a great way to attract new people to your business. And while it shouldn’t be your ONLY marketing strategy, it should still be ONE of them!

PRO TIP: Here are 15 of the BEST ways to successfully market your professional makeup business!

Makeup artist applies eye shadow . Beautiful woman face. Hand of visagiste, painting cosmetics of young beauty model girl . Make up in process. Bad business habits article.

Bad Habit #4: Not setting goals and objectives for your business.

It can be easy to get caught up in the day-to-day operations of your business and forget about taking time to set goals. But without them, it’s hard to measure success and growth. And as a result, it can be difficult to know what areas you should invest more time and energy in.

What Things Should You Do in the New Year to Break this Habit?

To break this bad habit and leave it behind in 2022, start by setting both short-term and long-term goals for your business.

Short-term goals are usually things that you’d like to accomplish within a year, such as increasing your client base or launching a new product. Meanwhile, long-term goals are those that you’d like to achieve over the next 5 years or more, such as opening your own brick-and-mortar makeup store.

Once you have your goals in place, create action steps for each of them so that you know how to get there. From there, make sure to create a timeline for each action step so that you can measure and track your progress throughout the year.

Finally, don’t forget that all of your business goals should be SMART goals. Meaning, goals that are:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • And Time-Based.

Doing so will ensure that your goals are clear and achievable – which is essential for business success!

Bad Habit #5: Not taking advantage of online resources and tools.

With everything going digital these days, it can be easy to miss out on useful online resources and tools. For instance, there are countless programs out there that can help with invoicing, client management, marketing, and even social media scheduling.

By failing to maximize these resources to your benefit, you could be missing out on a LOT of opportunities for growth, marketing success, and more.

What Things Should You Do in the New Year to Break this Habit?

To break this habit in 2022, start by doing some research on the various online tools and resources that are available to you. From there, create a list of those that could potentially help your business – whether it’s an invoicing program or website hosting service.

Once you have this list in place, take the time to read reviews and do your own testing if necessary. Then, decide which online tools and resources you’d like to invest in for your makeup business.

Finally, make sure to set up a timeline for when you’d like to use these tools. Doing so will help ensure that you have the budget for them, that you’re making the most of them throughout the year, and that you’re getting the best possible results for your business!

Bad Habit #6: Poor communication with clients and other MUAs.

Poor communication can be a MAJOR issue for makeup artists. Whether it’s not responding to client inquiries in a timely manner or failing to follow through on commitments, bad communication can quickly lead to unhappy customers and lost business.

What Things Should You Do in the New Year to Break this Habit?

To make sure you’re communicating effectively with your clients and other MUAs in 2022, start by setting clear expectations from the very beginning. Make sure that you’re upfront about your scheduling and availability so that clients know what to expect when they book an appointment with you.

Also, make sure to set up a reliable system for responding to messages and inquiries – whether it’s via email or through a messaging app. Doing so will ensure that no messages slip through the cracks and that you’re always responding in a timely manner.

Finally, make sure to follow through on your commitments – no matter how big or small they may be. This could mean anything from turning up on time for an appointment to sending out invoices promptly after a job is completed. By following through, you’ll be able to build trust with your clients and other MUAs – which is essential for long-term success.

Bad Habit #7: Not diversifying your makeup portfolio.

It’s easy to get into a creative rut when you’re doing the same kind of makeup looks for every client. But if you want to stand out from the competition and attract new clients, it’s essential that you diversify your portfolio!

After all, if your makeup portfolio isn’t diverse enough, it could lead to:

  • Clients not wanting to book you because they’re not impressed with your range
  • You getting bored with the same types of makeup looks
  • More difficultly promoting yourself and your services, etc.

What Things Should You Do in the New Year to Break this Habit?

So, how can you leave this bad business habit in 2022 and make sure you have a diverse makeup portfolio in the New Year (and beyond)?

Start by setting aside some time each month to practice different styles of makeup – whether it’s bridal, glamor, special effects makeup, or something completely unique. Also, make sure to take high-quality pictures of your work and upload them to your portfolio on a regular basis. This will help potential clients get an idea of your range and could potentially lead to more bookings.

Finally, consider taking a makeup course or attending a makeup workshop so that you can refine your skills and learn new techniques. Furthermore, you can enroll in a course that’s specifically about building a solid makeup portfolio – such as QC Makeup Academy’s self-paced, online Portfolio Development Workshop!

Doing so will help ensure that you have all the tools you need to create unique and stunning makeup looks for every client!

PRO TIP: Never put together a professional makeup portfolio before? These 10 steps will walk you through the process from start to finish!

Bad Habit #8: Spending too much time on social media.

Spending too much time on social media can be a huge productivity killer. After all, if you’re not careful, it’s easy to get sucked into an endless cycle of scrolling and liking – which can lead to lost hours (and dollars) in the long run.

What’s more, if you’re not using social media strategically, it can also be a huge waste of time for you and your makeup business!

What Things Should You Do in the New Year to Break this Habit?

To make sure you’re using social media efficiently in 2023 and beyond, start by setting aside a specific amount of time each day to dedicate to your business’s presence on the various platforms. Make sure to stick to this allotted time and use it strategically. As in, think about what content you should be posting and how often.

Also, consider investing in tools and software that can help you further streamline and optimize your social media management. This could include anything from scheduling apps to analytics tools that give you insights into your performance, etc.

Finally, make sure to take regular breaks from social media! Too much time on the platforms can not only be bad for productivity but also for your mental health. So, be mindful of how much time you’re spending scrolling, and strive to find a healthy balance.

Bad business habits to leave in 2022 3

Bad Habit #9: Being overly competitive against other MUAs.

Although it’s natural to be competitive in business, being overly competitive against other MUAs can really hurt your own success – and the makeup community as a whole.

Why?

Because it can lead to a negative environment and create unnecessary drama. Plus, it’s important to remember that everyone is at different stages in their career. Making comparisons won’t do you any good.

So, instead of competing with one another, you should focus on collaborating and supporting each other!

What Things Should You Do in the New Year to Break this Habit?

To break this bad business habit in 2022, start by taking the time to reach out to other MUAs and build relationships. You never know when someone may have a job opportunity that they need extra help with!

Also, don’t be afraid to ask for advice – especially if you’re just starting out in your career. Chances are, fellow MUAs will be more than happy to help you out. Finally, try to focus on your own business rather than worrying about what other MUAs are doing.

That way, you can strive for success without letting negative feelings of comparison get in the way!

PRO TIP: Learn more about why other professional makeup artists are your FRIENDS – not enemies!

Bad Habit #10: Not delegating tasks to free up time for more important work.

If you’re not delegating tasks, it can be really easy to become overworked and overwhelmed. After all, there’s only so many hours in the day – and if you’re trying to do everything yourself, your progress is likely to suffer. Not to mention, you’ll probably wind up burning yourself out… and forgetting why you love makeup in the first place!

What Things Should You Do in the New Year to Break this Habit?

To successfully break this habit, start by figuring out which tasks you should be delegating – and who you should delegate them to! Then, make sure to set up clear expectations and deadlines for each task that’s being delegated.

Also, set aside a specific amount of time each week for planning and strategizing. That way, you’ll have enough time to think about the tasks that need to get done – and how best to delegate them.

Finally, don’t be afraid to take things off your plate if they’re not essential! Learning when it’s okay to say no will help you to create more space for yourself and focus on the tasks that you actually enjoy doing.

Now, what if your makeup business is a one-person-operation and you don’t have anyone to delegate things to? In this case, you should look into outsourcing! Hiring freelancers or independent contractors can be a great way to help free up your time and delegate certain tasks.

Lastly, make sure to outsource the right tasks for you – such as administrative work or marketing – so that you can focus on the creative side of things. That way, you can still be productive without getting overwhelmed.

Bad Habit #11: Ignoring customer feedback, not listening to what they want, and being unreceptive to constructive criticism.

As a makeup artist, it’s essential to make sure that you’re listening to your customers and taking their feedback into consideration. After all, they’re the ones who are going to be using your services. So, it only makes sense to take their opinion into account.

Furthermore, the beauty industry is one where being able to take constructive criticism is VITAL for your success. If you’re not able to accept and learn from it, then you’ll never be able to grow and improve as an artist. Not to mention, you’ll likely gain a poor reputation for being unprofessional.

What Things Should You Do in the New Year to Break this Habit?

To break this bad business habit, start by creating a feedback system that allows customers to share their thoughts and opinions. Then, make sure to take the time to actually listen and respond to what they have to say. Even if it’s not necessarily something you agree with or want to hear, try your best to remain open-minded and be receptive.

Finally, be sure to thank customers for their feedback – even if it’s negative – and show that you’re taking it seriously. This will help to build trust and ensure they know their opinion matters.

PRO TIP: Check out this helpful article to learn the difference between constructive criticism vs. insults – as well as tips for receiving and giving constructive feedback!

Bad Habit #12: Failing to take risks.

When it comes to makeup artistry, being able to take risks and experiment can be incredibly helpful for your career. After all, stepping outside of your comfort zone can help you to grow and develop new skills that will set you apart from the competition. However, if you’re not taking any bold steps or trying something new – then chances are your work will remain stagnant and you’ll miss out on opportunities.

What Things Should You Do in the New Year to Break this Habit?

To break this bad habit, start by committing to taking at least one risk every month. This could be anything from trying out a new technique to taking on a daring project. Just make sure it’s something that pushes you out of your comfort zone!

Additionally, make an effort to stay up-to-date on the latest trends and news in the makeup industry. That way, you’ll be more informed about what types of risks might pay off. Finally, remember that taking risks doesn’t guarantee success – but it does give you a better chance of achieving something amazing.

So, stay positive and keep pushing yourself!

Bad Habit #13: Not asking for help when you need it.

One common downfall of an entrepreneur is the misconception that you need to be able to do it all – from marketing to accounting and everything in-between. However, it’s important to remember that you don’t have to be superhuman – and it’s totally okay to ask for help!

What Things Should You Do in the New Year to Break this Habit?

To kick this bad habit, start by reaching out to your network and letting people know that you’re looking for assistance. You’d be surprised how many people are willing to lend a helping hand! Additionally, think about hiring an assistant or virtual assistant to help with tasks like scheduling and customer service. That way, you can focus on the creative side of your business without getting overwhelmed.

Finally, don’t forget to take advantage of all the amazing online resources available, such as tutorials and online courses. In turn, you’ll be able to develop the skills you need – without needing anyone else’s help!

Are you currently a QC Makeup Academy student? Our Student Support Team is always available to help with any questions or concerns you have! Simply contact them by phone, email, and/or live chat!

Professional makeup artist working with young bride at home, closeup. Bad business habits article.

Bad Habit #14: Letting negative thoughts derail your goals.

As an artist, it’s normal to experience a bit of self-doubt now and then. However, letting negative thoughts go unchecked can quickly lead to a spiral of despair that derails your progress and make it difficult to move forward.

What Things Should You Do in the New Year to Break this Habit?

The first step is being aware of your thoughts and the words you use when talking about yourself. Whenever you catch yourself in a negative thought cycle, take a step back and reframe it into something more positive and empowering.

Remind yourself of all the things you’ve accomplished so far, as well as any successes that have come from taking risks or stepping outside your comfort zone. Finally, don’t be afraid to ask for help from friends and mentors. Having a support system can make it much easier to stay focused on your goals and keep the negative thoughts at bay.

By breaking this bad habit in the New Year, you’ll be able to focus more of your energy on what’s important – creating amazing makeup looks!

Bad Habit #15: Not investing in yourself and your business.

Finally, our last bad business habit to leave in 2022 is not investing in yourself and your business. Whether it’s not taking the time to attend workshops and seminars or neglecting to upgrade your equipment, failing to invest in yourself can quickly lead to burnout and stagnation.

What Things Should You Do in the New Year to Break this Habit?

In the New Year, start by setting aside a budget (no matter how small) for investing in yourself and your business.

Put aside money for workshops, online courses, or even a new piece of equipment to help you uplevel your artistry. Additionally, consider volunteering or interning with other makeup artists. Not only will you learn valuable skills, but you’ll also be able to expand your network!

Finally, don’t forget to take care of yourself. Invest in self-care activities like getting a massage, going for a walk, or even just taking some time to relax and recharge.

By breaking this bad habit in the New Year, you’ll be able to stay motivated and work towards creating amazing looks with confidence!

Frequently Asked Questions

Before we wrap things up, let’s take a look at some frequently asked questions related to breaking bad business habits in the New Year.

Q: What 3 habits of an entrepreneur can most negatively impact entrepreneurial growth?

A: Three of the biggest habits that can most negatively impact entrepreneurial growth include:

  1. Procrastination;
  2. Spending too much time on unproductive tasks;
  3. And not investing in yourself and your business.

Q: What are the top 5 bad habits that will negatively affect your makeup career?

A: The top 5 bad habits that can negatively affect your makeup career include:

  1. Not setting clear and achievable goals;
  2. Failing to market yourself and promote your work;
  3. Staying stuck in the same style instead of trying new things;
  4. Letting negative thoughts derail you;
  5. And not investing in yourself and your business.

Q: How can you identify “bad” career habits?

A: To identify “bad” career habits, it’s important to take a step back and look at your current workflow. Ask yourself if any of the following applies to you:

  • Do you procrastinate or lack motivation?
  • Are you stuck in your comfort zone instead of taking risks?
  • Do you struggle with time management or setting clear goals?
  • Are you neglecting to invest in yourself and your work?

If the answer is yes to any of these questions, it’s likely that you have developed some bad career habits. Fortunately, by identifying them and taking steps to break them in the New Year, you can reignite your passion for makeup artistry!

Q: How can you track your progress so that you know if you’re actually improving your bad career habits?

A: One of the best ways to track your progress is to keep a journal and write down your thoughts, feelings, and successes. Additionally, you can create a vision board or set measurable goals for yourself that you can work toward each week.

Moreover, there are also ways that you can gather stats and data to measure your progress. For instance, you can track the number of followers you have on social media or analyze how many bookings you’re getting each month. By tracking these metrics, you can easily see where your bad business habits are hindering your success and adjust accordingly!

PRO TIP: Here are 12 business metrics that EVERY business owner should know and keep track of, courtesy of Scoro!

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So, What Would YOU Improve in 2023 and Beyond?

Now that you know how to break your bad habits, the only thing left is for you to start taking action! Set yourself up for success by investing in yourself and your business, expanding your network, and taking time for self-care. With these tips in mind, you’ll be able to create amazing artwork and reach new heights of success in no time.

Good luck and Happy New Year, beauties!

Start the New Year on the best foot possible by getting professionally trained and internationally-certified as a makeup artist! Enroll with QC Makeup Academy and earn globally-recognized certification in as little as 8 short weeks!