Why Should You Work With Male Fashion Styling Clients?
As a personal fashion stylist, working with men can be a great way to grow your business. Gone are the days of it being taboo for a male to genuinely care about his appearance, particularly his wardrobe. In many cases, when a man is seeking the assistance of a personal stylist, it is because he genuinely wants the help of an expert like you. Since you are the expert, he will take your advice wholeheartedly. This is where working with men differs (more often than not) from women. They trust your expertise on style more readily. Men aren’t (typically) as hard on themselves as women, often adding to their trust in experts.
Some argue there aren’t as many options in men’s fashion as there are in women’s. But that’s started to change significantly, giving men more and more brand and retail options to choose from. Just like working with a female client, it’s essential that you spend some time getting to know your male client. Find out what his style goals are, what he struggles with, etc. In other words, communication is key, whether you’re working with a male or female. If a male is seeking the help of an expert, he wants you to fully communicate where he’s going wrong in his style choices and what needs to happen to improve.