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Charlotte Ravet

Professional makeup kit article, Apr 21 2021, Feature Image

8 Items You DON’T Need in Your Professional Makeup Kit

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Building your professional makeup kit? Renowned MUA, Charlotte Ravet, reveals 8 items you can skip completely!

Charlotte is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

What You Want vs. What You Need

As makeup artists, we’re constantly looking for the right products for our professional makeup kit. When a new product launches, we always want to try it! But after a few years, I realized that many of my investments weren’t actually necessary.

For starters, it was taking me a lot of time to actually organize everything. Not to mention, we have to carry our kits wherever we go. The more products I bought, the less likely I’d be to transport all of these products to every job. However, there was one factor that was even more important: all of these products were costing me a lot of money!

It was time to rethink my strategy. So, I decided to downsize my professional makeup kit.

My Top Tip for Building Your Professional Makeup Kit

Over the years, I’ve followed a ton of makeup accounts and Facebook groups that offer awesome advice for organizing your kit. One such example is The Artist’s Arsenal. If you’re ever looking for tips and tricks, a little internet research never hurts!

Personally, the #1 piece of advice I often give to my students is to build your professional makeup kit according to the type of work you donot according to what will gain you “Insta fame”. Prepare your kit in advance and tailor it to that specific job you’re about to do. If you want to keep your makeup kit uncluttered and organized, I also recommend focusing solely on the products you absolutely NEED to have.

Yes, this means that there are certain products you can avoid purchasing altogether! What are these products, you might be thinking? Here are 8 that I feel aren’t necessary…

Professional makeup kit article, Apr 21 2021, In-post image

8 Products You DON’T Need in Your Professional Makeup Kit

1 – Too many eyeshadow palettes

Look, I get it: it’s very tempting to buy every new eyeshadow palette that hits the market. After all, eyeshadow is one of the products that appeals to us most. It’s so satisfying to look at color combinations and imagine the makeup looks we can create with them.

But realistically, your professional makeup kit doesn’t need to be swimming with palettes. The fact is, you probably have very similar shades in your kit already. Remember: too many palettes can quickly become heavy and take a bunch of unnecessary space!

Personally, I have 3 large magnetic eyeshadow palettes: one with bright colors one, one with neutrals, and one with metallic colors. In my experience, I’ve found that this is more than enough! If I need colors that are not included in my palettes, I can create them by mixing the colors I do have.

Carrying around fewer eyeshadow palettes makes each job a lot easier and better organized. I also keep my metallics and mattes separate. This way, I can avoid having shimmer in my matte shades (as this can be an issue for film and TV makeup).

2 – Mineral foundations

You will almost never use mineral foundation for professional makeup applications. Yes, it can be a great, fun product for personal, everyday use. But mineral foundation doesn’t offer the right coverage. Moreover, its longevity is often not strong enough for the purpose of professional makeup applications.

Mascara wands and brush varieties

3 – Mascaras with a fancy brush

For hygiene reasons, you absolutely CANNOT use any mascara wands directly on the eyes of your client. So, there’s no need to buy expensive mascaras with fancy applicators. When working on clients, you will strictly use disposable applicators or a little fan brush.

4 – Glass bottle packaging

I definitely recommend decanting your liquid foundations and creams into smaller containers. Similarly, you should also depot any powdered products in a similar fashion. The one thing to remember is that you shouldn’t transfer your products into glass containers. They’re clunky and when added up, can become a bit heavy in your kit.

Small, airless, plastic bottles (capable of holding up to 10 mL) are typically the types of packaging most recommended. You can easily find and purchase them online. These small bottles can hold a surprisingly large amount of product. Plus, they’re very convenient and light to carry.

Simply use a label maker to label your products accordingly. This will allow you to easily find them within your professional makeup kit. If you want to decant your lipsticks, your best bet would be to transfer them into clear, plastic palettes.

5 – Tinted moisturizers and cushion foundations

For the same reasons I listed above in #2, you would not use these products in your professional makeup kit.

beauty blender sponges in different colors

6 – Blending sponges

Here’s an exception: blending sponges can be a worthwhile investment only so long as you’re buying them in bulk – and at a good price.

That being said, blending sponges come with their own hygiene and safety concerns as well. This is especially the case if you’re using them on clients. Sponges should have a unique usage, so you’ll only be able to use them on one client at a time – and that’s it.

As you can imagine, this can quickly become super expensive! If you’re adamant about using sponges, stick to latex ones. Buy them in bulk and search around for a good bargain. Single use latex sponges are usually the makeup artist’s choice.

7 – Expensive skincare products with active ingredients

A common misconception is that you need to have expensive skincare products as part of your professional makeup kit. I can see why you’d think this way. After all, when applying makeup, skin prep is critical! It’s the key to ensuring a long-lasting application, as well as radiant skin.

Here’s the thing, though… Hydrating oils, serums, and creams should definitely be part of your kit. But you don’t actually need to go further than this. This is because we often apply makeup for one-wear instances. However, most of the active ingredients within high-quality skincare products are not effective unless used continuously.

If your client has skin issues, this is where proper skincare training and a certification will come especially handy! Not only will you be able to take care of their immediate goals; you can also assess their skin and recommend a long-term skincare routine that’ll benefit them well after their appointment!

Pro Tip: Always avoid products that contain perfumes and/or have zero active ingredients. This will help limit the risk of allergies and adverse reactions!

makeup artist applying eyeliner to client

8 – Liquid eyeliner

Generally speaking, this is a product that can be difficult to use on individuals. Liquid eyeliner is also considered unhygienic for professional use. After all, using the same brush on different clients – especially so close to the eyes – is strongly recommended against!

Now, liquid eyeliner can be acceptable for creative applications. For instance, you could use this product on ONE specific client during that one job. I did this for some of my own creative shoots. Personally, I absolutely love the vinyl finish of liquid eyeliner.

However, I’ve also discovered that eyeliner is best applied on clients when using a tiny wheel as the applicator. This will give you a perfect, straight line. Plus, it’s fantastic for photoshoot applications especially!

Building Your Professional Makeup Kit: My Last Piece of Advice

When building your professional makeup kit, here’s one final thing to keep in mind: limit yourself to the essentials for each category. For example, you don’t need a lot of different creams! A lightweight, rich moisturizer is often enough.

The more products you add to your kit, the harder it’ll become to find the products you need during the job. In fact, after a few years, you’ll likely start noticing certain products that you never use at all. Sometimes, you’ll have to throw away barely-touched products because they’ve exceeded their expiry date. This can be pretty frustrating – but it’s also a good learning experience.

As you begin building your makeup kit, remember: your kit will be unique to YOUR business. It might not look like any other MUA’s kit out there, but this is okay! This is what makes us all unique: our technique, the products we use, and our love of the craft!

Did you know that when you enroll in QC’s Master Makeup Artistry Course, we’ll provide you with the core products needed for your professional makeup kit? Learn more here and get started today!

4 Business Choices That’ll Hurt Your Makeup Artist Salary

By Career Advice, From the Experts No Comments

Building your makeup career? Renowned MUA, Charlotte Ravet, shares 4 business mistakes that you need to avoid!

Charlotte is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Starting a new career can be very exciting! But that excitement can also quickly turn into a need of creating income. If you’re not careful, rushed decisions or the fear of missing out, can lead you to make mistakes that can impact your salary as a makeup artist.

Here are some mistakes that you should avoid!

1. Undercut Your Rate

The best way to set your rate is to search online or ask forums and dedicated groups what the recommended rates are for your area. Makeup rates are common discussion topics and any experienced makeup artist will happily answer this question.

You can base your rates depending on your location, your experience, the products you use, and what you include in your service packages. You will need to have a full day rate for studio work such as fashion or film work, as well as a client rate which you will charge per face.

When working for film or in fashion, you should not charge per talent. Instead, you should charge per day as you will often need to stay on set to do touch-ups. Companies and brands might try to negotiate the rates with you, but you should set a limit on how much you’re willing to lower your rate.

If you’re just starting out and work for a small brand, you can set a rate a bit lower than the usual full-day rate in your area, but do not accept a price that is too low. If you under-price yourself, it will be much harder for you to increase your rates afterward to reflect the true value of your work!

Other makeup artists in your area will not appreciate it if you undercut your prices, as it is bad practice for both the competition and industry! By offering cheap prices, you can drive down the overall makeup artist salary in your area.

Remember, your salary expectation will be the same after 30 years. Make sure that you respect the work previously done by experienced artists.

1. Not Considering All Your Costs

Let’s break it down. Your makeup artist rate should cover time, experience, education, products, and all other costs related to your business. Let’s say you spend XXX in marketing each month, plus XXX hours each week on your social media and admin tasks. Then these costs should be reflected in your salary.

Very often, your clients would try to push down your price by arguing that they just “want a simple makeup”. But they may not realize how much effort and investment you have put in to create this simple makeup. At the end of the day, remember that they need YOU and YOUR SKILLS to do it!

A bit of diplomacy and explanation will often help your clients understand your point of view. Don’t be afraid to turn down work if you don’t think the client is a good fit, or if the client is not willing to accept your prices.

Remember, working undercutting your prices not only decreases your salary but also your self-esteem.

3. Being Too Precious With Work Opportunities

If makeup is your job, then you might need to make some choices in order to have a sustainable income. It is important to be realistic about your career and remember that it may take years before your land your dream job. To reach your goal, you may need to do accept other types of work. Let’s take a classic example:

Your dream is to become a fashion makeup artist represented by an agency. To get there, you will need to build your portfolio and will have to do countless of unpaid photoshoots to build your network.  In order to maintain a stable salary to support yourself whilst working on your more creative projects, you may have to branch out into different areas of makeup artistry.

Being a bridal makeup artist or working for a makeup brand may not be what you want to do, but it can be a good source of income. And you never know! You might find out that you love doing bridal work or find wonderful job opportunities with a cosmetic brand.

Don’t start closing doors. The wonderful thing about being a makeup artist is the fact that there are countless work opportunities once you have the skills!

I personally specialize in makeup education and I love it! I started training for a makeup academy, and since then, have developed a variety of training programs and even help train for brands. Today, I love makeup as much as educating.

4. Being Disorganized

Not keeping track of everything can cost you quite a bit at the end of the year! When you work as a freelance makeup artist, you are responsible for your own salary, expenses, and… taxes!

Make sure that you keep receipts of what you can claim on taxes, invoice your clients on time, and keep track of your payments. You don’t want any bad surprises at the end of the year when you realize you have to pay more taxes than you were expecting. Planning is key when you work as a freelancer.

After working in the industry for a while, you will start to get a better idea of what your annual salary will be. There might be months where you’re earning a lot, and there will also be quiet months. It is important that you identify these periods of rest time to avoid stress and financial difficulties.

But even during your best months, you never know what might come up, so try to keep some savings!

My number one rule of being a makeup artist is to enjoy what you do! From experience, being stressed about the lack of work does not bring in more money. Instead, take a step back, breath, and make sure you don’t burn out. Take the time to improve your skills, work on your portfolio, or network!

Remember, do what you love and you will never work a day in your life!

Did you know that all of QC Makeup Academy’s courses include FREE business training? Start your makeup journey today!

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What NOT to Do in Your Editorial Makeup Portfolio

By From the Experts, Your Makeup Career No Comments

Building your editorial makeup portfolio? Renowned MUA, Charlotte Ravet, reveals 5 mistakes you need to AVOID making!

Charlotte is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Building Your Editorial Makeup Portfolio as a Newbie

As an MUA, you will build your makeup portfolio over the years. Now, starting your portfolio from scratch might sound overwhelming at first. But with the right strategies, you’ll quickly build relationships and take part in jobs that’ll provide you with quality photos of your work.

Even as an industry professional, I am constantly building my makeup portfolio. As the standard, I make sure to include important publication work, as well as looks I’m especially proud of. On top of that, I also try to display my most recent work. For me, this means it’s 3 years old or less.

Here’s the problem: if you don’t know what you’re doing, it can be all too easy to put together a BAD makeup portfolio. The key to avoiding this is to not make amateur mistakes. It’s natural to have a few hiccups in the beginning (that’s what learning is all about, after all). But you can bypass a lot of these common errors by following the tips I’m about to discuss.

So, here are a few things I have learned throughout my career that can help you today. In fact, these are all things I wish someone has told ME not to do in my makeup portfolio when I first got started!

5 Mistakes to Avoid in Your Editorial Makeup Portfolio

1. Choosing the Wrong Model

Your best friend might be stunning, but that doesn’t mean she’ll be a great model on camera. One of the most important parts of your makeup portfolio is showcasing the right models. So, you’ll need to choose them wisely!

The quality of editorial work is largely based on the model and how they portray your makeup look. When seeking out models, remember: “photogenic features” does not simply mean the person is pretty. Rather, it also means interesting and unique. Your model should also know how to pose (and have more than one pose in their arsenal).

How to Choose the RIGHT Model

So, how should you go about finding the right models for your makeup portfolio? Start by taking a look at their portfolio of work!

You’ll want to see variety in their photos. Take a close look at their poses and expressions. Keep an eye out for any singularities, too. For example, do they have freckles? Curly hair? A cute gap between their tap? It’s never a bad thing to have a model with discernable features that help them to stand out!

Your model needs to best suit the makeup you will create. If you’re going for something creative, you might be looking for specific features in your model. Good skin is also really important, since blending needs to be flawless (and with a light coverage) for editorial work.

2. You Only Showcase ‘Creative’ Looks

Creative makeup is very popular amongst MUAs. After all, it’s one of the best ways we can express ourselves. You might love using bright colors, glitters, and textures. (I do, too!) However, your makeup portfolio shouldn’t only demonstrate creative looks.

If it does, you might put off potential clients. It could also give the wrong impression: that this type of makeup is all you can do. Clients will seek out makeup artists who can bring their visions to life. If you only show one specific style and it doesn’t align with theirs, you’ve just missed out on a booking opportunity.

How to Showcase Variety

Your makeup portfolio should display a variety of different looks and styles. For example, the most requested look tends to be the “no makeup” look. If you do editorial makeup, chances are good that you’ll work for fashion labels and skincare brands. Look at the advertisements to get a proper idea of what’ll be expected from you.

You’ll notice that very often, the model’s makeup is quite natural. Even if it’s not what excites you the most, this is the type of makeup which can give you regular, paid work. This is just one example, of course. But it illustrates the importance of showcasing different sides of your makeup skills in your professional portfolio.

If you want to broaden your range and master many different types of makeup, professional training is the best recommendation I can give you. So, get certified and learn the skills needed to create ANY type of editorial look!

3. You Don’t Understand the Story

An editorial series is often created around a story. The story is the actual mood; the link between the looks you’ll create. For example, an editorial series could be ‘80’s makeup with a modern twist’ or ‘colorful summer outwear’. If you don’t understand the story behind the series, your makeup won’t reflect the message your client is trying to get across.

It’s very important to clearly identify the expectation of your client and/or the photographer. Your makeup might not be the focal point of the image. Plus, the makeup will also need to work with the hairstyle, the lighting, the clothes, and the model themselves. If the looks needs to be more natural in order to create a beautiful image, that’s just the way it is!

I’ve often worked for hairdressers, creating a collection for awards. Very often, the hair is creative and colorful. While the makeup can be slightly creative, too, the focus is meant to be the model’s hair. As such, it would be a mistake to create overly avant-garde makeup for this type of shoot.

How to Understand the Story

Communicate with the client and/or the photographer! If the story behind the shoot is unclear to you, don’t be afraid to ask questions. It’s better to admit you need some guidance than it is to stay silent and produce the wrong results. The latter will just waste everyone’s time and give off a bad impression on your part.

4. Your Editorial Makeup Portfolio Lacks Editorial Looks

It’s sometimes hard to explain what editorial makeup is. After all, you can find a lot of different styles which will work well when photographed. There’s no “one-size-fits-all” definition.

Still, the whole purpose of your editorial makeup portfolio is to display, well, editorial makeup. You’ll need to showcase at least some of the standard techniques/elements within your work. And it shouldn’t just be one technique used on a bunch of different models either. There are tons of different techniques you can demonstrate, so take advantage of that!

How to Create an Editorial Makeup Style

Here are a few tips for creating an editorial look in your makeup portfolio that’s suitable for magazines:

  • Keep the skin natural! Use color correction, skincare, and cream contour for the most natural result. Avoid thick foundation and apply powder very lightly.
  • Be careful with concealers! It’s easier for a photographer to edit a small breakout with no makeup than trying to correct layers of concealer. If your model has a small breakout, you can leave it with no makeup on.
  • The foundation color matches both the face and body perfectly! You’ll notice that very often, the skin on the body is slightly more yellow than the face. If you create a pink complexion on the face, but then your model rests her face on her shoulder, the difference WILL be noticeable.
  • Be careful with the eyebrows! Filling up all of the model’s eyebrows with product is not going to work for editorial makeup. Instead, focus on creating natural eyebrows by using feathering movements with an angle brush. You can also conceal the eyebrows using a bit of concealer and a mascara wand.
  • Play with texture! Shimmer products are not the only way to create highlights. A lip balm applied on the cheekbones will create a beautiful glass skin effect.
makeup artist doing editorial makeup on model

5. You’re Not Prepared

Beautiful images for an editorial makeup portfolio require work and preparation. Before applying makeup on your model, you should have a clear idea of what the lighting is, what the editing will look like, and what the final images should (ideally) look like. I have also learned that reaching out to photographers with some ideas is a great way to build a relationship and begin a collaboration.

How to Go Into a Job Prepared

Instead of simply sending a link to your website and asking for a meeting, share the moodboards you’ve created with the photographers you want to work with! Great photographers are often busy. If you want to get their attention, show them that you’re also a trustworthy professional who has ideas!

Then, once you’ve discussed and finalized a moodboard, you can plan your looks ahead of time, in preparation for the shoot. That way, when the time comes, you’ll be fully prepared and ready to do your best work!

photographer shooting photos of model on set

My Final Advice for Your Editorial Makeup Portfolio

When working on photoshoots and building up your portfolio, remember to always be yourself! Be unique and love what you do. Exposing yourself artistically is also exposing yourself to criticism – and that’s fine! You can’t please everyone and this is okay. Always reach for the best you can do, be organized and professional, and enjoy every minute of the creative process.

Ultimately, this will be your key to a strong makeup portfolio – and your career’s success!

QC Makeup Academy’s Portfolio Development Workshop will teach you everything you need to know about building your makeup portfolio. Take your career to the next level by enrolling today!

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7 Things I Wish I’d Known Before Starting a Career in Makeup Artistry

By Career Advice, From the Experts No Comments

Thinking of pursuing a career in makeup artistry? Professional MUA, Charlotte Ravet, is here to reveal 8 critical things she wishes she had known before launching her own career!

Charlotte is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Before starting my makeup training, I remember how excited I was. I imagined nothing more than a world of glitters, colors, and travel; doing makeup for TV shows and celebrities. Now that I’m well-established within the industry, I’m here to tell you the truth

A career in makeup artistry looks a lot like what I just described, yes. But it also takes time, trials, mistakes, and a TON of hard work.

As a makeup artist, I’ve changed in many ways over the years. I have been fortunate enough to meet some amazing MUAs who’ve shared with me their best advice and tips. If I could go back and speak to my younger self, I would definitely have some key advice to share.

Since I can’t do that, I figured I could do one better and share this advice with YOU! 💕

male makeup artist applying makeup on female client

Your Career in Makeup Artistry: What Being a “Freelancer” Really Means

To start, working as a freelance makeup artist doesn’t simply mean that you are own boss, can set your own schedule, and do whatever you want. On the contrary, it actually means that you’re operating a very real business. This means that on top of doing your clients’ makeup, you’ll have a bunch of other responsibilities to take care of, too.

Marketing, invoicing, and other admins tasks are just as important as doing the makeup itself. You will need existing and potential clients alike to be able to find your business. So, good organization skills are critical! After all, you’ll need to be able to keep track of your payments and accountability, as well as do your taxes correctly and on time.

Of course, you can delegate and pay other people to do it for you. But in the beginning, your business will likely be a one person operation, so this is a legitimate budget to consider when crunching the numbers!

Software That Can Make Your Life Easier

These days, there are all sorts of free online software (or available for a small subscription fee) at your fingertips. This type of software can really help you keep track of all your administrative tasks. Plus, they can also help your marketing so your business can look more professional.

  • ZohoAn online software which can be used for free under a certain number of clients. Zoho allows you to keep all your accountability in one convenient place; from invoicing, to record expenses with receipts, to creating reports, etc. I have tried a few business software apps and this was my favorite for invoicing. Plus, it’s one of the cheapest options!
  • CanvaAn amazing resource for creating all of your marketing material. From Instagram posts, to flyers and presentations – Canva has been a life-changer for me! It’s very easy to use, too. Simply upload your images and create professional-looking designs.
  • Wix: A very popular site builder to help you create your very own business website. Since Wix offers pre-designed templates, it’s extremely user-friendly!
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7 Things to Know Before Starting Your Career in Makeup Artistry

Let’s count down my Top 7 things to know before you launch your exciting career! These are all things I personally wish I’d known myself, and have learned through years of experience.

7. Prioritize paying jobs.

Even if makeup is your passion, keep in mind that it’s also what pays the rent! I still do unpaid collaborations and editorials with photographers, but I secure my paid work first.

Admittedly, when first starting your career in makeup artistry, it can sometimes feel hard to prioritize what you ‘should’ be doing. After all, you need visibility and images to build a makeup portfolio and get paid work. In the beginning, paid work might not yet be an option.

In this case, that’s totally okay! Photoshoot collaborations are a great way to build your network, gain hands-on experience, and build your portfolio – even if it’s being done for free. But once paying clients start coming to you, they should take priority.

Exceptions to the Rule

Sometimes, however, you have to trust your gut. You might have a paying client booked, only to be offered a proposal for unpaid work that could actually prove to be more beneficial to your career. In a situation such as this, I would strongly advise that you first look at the work of the people wishing to collaborate with you. See if it fits your needs and artistic direction.

For example, let’s say that a big-name photographer asks you for unpaid editorial work. They want to schedule it on the same day that a client is asking you for one makeup look only. In the long run, the unpaid editorial work might actually get you more paying jobs in the future, thanks to wider exposure this job will most likely give you.

On the other hand, if you have a collaboration project planned with someone you work with regularly, and you’ve been offered a full-paid job on the same day, photographers usually understand that you need to take the paid job. Just be careful, give plenty of notice if you decide to take the job, and always find a replacement. Be professional!

6. Competition is hard.

This is just the honest truth. The makeup industry is extremely competitive, and the only thing that can save you is a strong work ethic. The pressure to find work as a freelancer can be challenging. Sometimes, you’ll have to face some difficult moments and be met with disappointment.

We all have days where we feel a bit flat and want to take a break. But this is proper to any creative industry. Doing work with your heart and soul takes a lot – but when you do something you love, NO day really feels like ‘work’ anymore.

Want some tips so you can stand out from the competition? Keep reading here!

5. Elevate your career in makeup artistry by finding your niche.

When I started my career in makeup artistry, I dreamed of working in fashion. I did wind up doing that for a bit, but it was mainly TV gigs that gave me well-paid work. So after that, I started working on creative projects. Now I specialize in education and creative makeup!

Finding your own niche will take time, and this is okay. You’ll need to explore different opportunities and figure out what you really love to do. It doesn’t mean that you need to do one type of work only. Rather, it means that you will probably prioritize one type of work over another.

Very often, your niche will help you build your clientele. People will naturally contact you more to do one specific type of work if you prove to be really good at it. The fabulous thing about your career in makeup artistry is that you’ll continuously explore diverse opportunities and create different types of looks!

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4. Look after your health.

Standing on your feet all day for long hours, carrying your makeup kit, using your hands… This can all take a negative toll on our bodies over time. In turn, this can also bring down our mental health if we’re not careful!

To have a professional career in makeup artistry, you’ll need to be in good physical health. Be careful with manual handling and your body posture. It’s pretty common for makeup artists to have back and hand issues after a few years. So, adopting the right habits from the start is essential.

Just as importantly, don’t forget to take time for yourself! As much as possible, try to leave work at the proverbial door once your day is done. Allot time in your schedule to decompress, relax, and clear your brain of any stressors. This alone will have a BIG impact on your well-being!

3. Look after your network.

Even if you haven’t worked with someone in a while, remind them of you and your business! Send your updated portfolio in a newsletter to your clients and past vendors, using services like Mailchimp. Don’t hesitate to give a follow-up call either.

Do you have a potential new project you’d like to collaborate with someone on? Ask them to have a coffee with you! You can outline your idea and together, you can decide if this is a project you’d both like to take part in.

Simply put, make sure people don’t forget about you. This way, when an opportunity arises, you’ll be fresh in peoples’ minds. This will increase your chances of being the one they contact for the job!

makeup on female model

2. Don’t give up.

It might take more time than originally anticipated to get your first well-paid job. But if you keep doing the right things, work will come to you. Things are not always totally within our control – last year proved that better than anything! 2020 was nothing short of a challenging year for many creative industries.

There will be times where you might have less work. Other times, you’ll suddenly feel like you’re swimming in client bookings. The key is to keep pushing forward through both the highs and the lows. Personally, I have seen plenty of people whose career in makeup artistry just couldn’t seem to take off – and now they’re working for high fashion runways!

Just be patient, and be kind to yourself. The best things take time.

1. Take time off.

In my experience, this is the most important piece of advice I can offer you. Should you choose a career in makeup artistry as a freelancer, the fear of not getting work can be stressful. As a result, you might begin to overcompensate without even realizing it. Between marketing, working on your social media channels, taking part in photoshoots, and trying to build your clientele, you can very quickly forget about making time for yourself.

Fall into this trap and you’ll burn out before you know it.

It’s essential to have at least one day off per week. On this given day, you do NOT work at all! Use it to properly take time for yourself. Over-stressing about getting more work is not going to bring you more work if you’re spread too thin. Having a clear state of mind is what will bring you the right answers.

The makeup and beauty industry is evolving every day. When I first started my career in makeup artistry, things were very different. I have learned how to manage my stress and take things one day and a time. Through experience, I’ve also discovered that at the end, everything will be okay.

As artists, we are lucky to be able to choose a career we are truly passionate about. Even if you face some difficult times here and there, you’ll one day look back on your successful career and know that you every moment – good or bad – was all worth it. Personally, I wouldn’t have done anything differently!

Start your career in makeup artistry with a professional certification to add to your resume! Click here to learn all about QC Makeup Academy’s wide variety of online courses!

makeup jobs MUA working with client while wearing mask

How I’ve Found Makeup Jobs During a Global Pandemic

By Career Advice, From the Experts No Comments

Trying to find alternate ways to books makeup jobs during COVID-19? Professional MUA, Charlotte Ravet, is here to tell you how she’s been finding clients during the pandemic!

Charlotte is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Before COVID-19, I could not have imagined a day where I wouldn’t be able to do my actual job. I think we can all agree that the beauty and makeup industry have definitely been impacted. From here on out, whenever we think about the way the beauty industry exists, there will be a “before” and “after” COVID.

I have personally lived this pandemic in two different countries: France and Australia. Both have been impacted at different levels. But all over the world, beauty professionals have all been in the same boat about one very important thing: once we understood the true extent of the pandemic, we very quickly realized that working as a makeup artist would have to be done differently.

Maximizing Social Media to Find Makeup Jobs

I was working as an international trainer before I quit my job to return to Australia. When the pandemic hit, I continued my services by offering my training online, rather than doing it physically. This adjustment allowed me to work from home and continue earning an income during an uncertain time.

Additionally, I’ve also participated in doing live streaming and makeup tutorials for the brand’s social media. We have quickly realized that social media was the most effective way to continue being active and expressing ourselves.

Many makeup artists have created a strong online presence. It’s true that nowadays, it’s considered harder to get noticed as a beginner. Still, many artists have seen their followers increasing during the pandemic, due to an increase in traffic across most online platforms. For some, this has led to an opportunity to collaborate with brands.

For the first time, even I have created makeup on myself and posted images in my social media. You see, I love doing makeup on models, but I always get a bit annoyed doing my own makeup! So, it was a new move for me. But during lockdown, it was the only way to keep up with my creativity. I’ve also used this time to create a new website and think about my next projects.

One perk about having so much free time these days is that there are ample ways to use it productively!

The New Normal for Makeup Jobs: Virtual Services

A new service I’m also now offering for my clients is online consultations. Despite not being able to leave the house, many women are still interested in learning how to do their own makeup. A lot of people are using platforms like Zoom or Google Meet for business and personal video calls. When everyone has to be face-to-face with their own reflection so many times in a day, it’s only natural that they might want to look their best – even if they’re not actually leaving the house.

The amazing thing about online consultations is the fact that I can help clients from literally anywhere. Without any physical limitations, the doors automatically open to a LOT more potential makeup jobs. Throughout 2020, for example, I’ve worked with clients from Europe, the United States, and Australia. I have helped women learn how to create their own makeup.

As part of this virtual service, I simply offer them a way to connect with me for a special hour, using a digital platform. Together, we go through all of the steps involved in creating a day and/or evening makeup look. They follow my guidance, using their own makeup products. On my end, I have my own makeup kit ready, too. This way, I can demonstrate some of the application tips on myself, if needed.

Assisting the Stars

A friend of mine also taught TV presenters how to create their own makeup through online consultations. Most TV channels still have presenters – the only difference is that now these people are recording the news from home or in the studio, as opposed to together on set.

As a result of the lockdown, television hosts, journalists, and celebrities everywhere have had to create their own makeup… and quickly realized that TV makeup is not the same as an everyday makeup look. It actually requires a lot of professional training, techniques, and skill!

(Can we all take a moment to bask in this a little? While there’s nothing positive about COVID-19, it is kind of nice that more and more people are understanding just how much hard work and effort goes into what we do for a living!)

Becoming a Beauty Writer

Another option for possible makeup jobs is to start your own blog, or even write beauty content for other businesses. This year, I’ve started write training programs for brands and academies, and I have decided to look into writing for magazines as well.

I first create illustrations (another passion of mine). Then I write step-by-step guidelines on how to use and apply the products being discussed. I have created face charts and illustrated makeup looks. I’ve even designed new and upcoming collections for different brands. Turns out, I actually really enjoy this new way of working. It’s a cool way to be able to express myself in the makeup industry!

Another way I’m able to get writing jobs is to do translation for beauty brands, from French to English. When it comes to translating beauty tips, knowing the language is one thing. But it is also important to truly understand the subject. A translation is never literal. Sometimes, words need to be changed or put in a different way in order to have the right meaning.

I can definitely say that, for me, the biggest lesson of 2020 is this: as makeup artists, we can always diversify ourselves to be able to work in the industry – regardless of the circumstances!

Reshaping the Way We Find Makeup Jobs

Over the years, I have worked in many different industries: bridal, TV, fashion, education, etc. However, this pandemic has given me the opportunity to consider my work from a different angle.

How can we work as makeup artists if we cannot work directly on people? The answer is simple: if everyone goes online, we can go online, too!

I’ll admit, finding work as a makeup artist has never been an issue for me, even during the pandemic. It has been stressful, for sure. But once I thought about ALL of the skills I have, other types of makeup jobs and work opportunities became clearer to me.

For areas where I struggled a bit, I also used my newfound time in order to get better. For example, marketing my services is often the part where I run into difficulties. So, I have devoted the time to better understanding marketing. This has allowed me to take a step back and formulate different, potentially stronger marketing strategies for my career.

I have also enjoyed this time to watch makeup artist masterclasses and learn new tips and tricks. Building on your skills is always a smart idea. To build off of that, my next project is now to learn photography, too. This way, I can build my online presence more and take my own images of my work.

Final Thoughts

Where I’m based, cases of COVID-19 have decreased dramatically, so work is pretty much going back to normal. We can provide makeup services with high standards of hygiene. All of the weddings and private events that were postponed to 2021 are now being booked, and production work is starting to pick back up again.

2020 has been a year to learn and grow – not just personally, but professionally as well. I have learned that there are many ways to work as a makeup artist, even during a global pandemic. As artists, creativity is second nature to us. So, creating new opportunities for makeup jobs is also a part of what we do.

Personally, I reflect upon this past year and see as an evolution of my work. Going forward, I think I’ll be able to provide even better services to my clients, thanks to all of the skills I acquired and discovered during the pandemic.

Having a professional certification is a guaranteed way to land more makeup jobs. Enroll with QC Makeup Academy today and get certified in as little as 3-6 months!

woman increasing makeup artist salary, putting money into piggy bank

5 Mistakes That’ll Decrease Your Makeup Artist Salary

By From the Experts, Your Makeup Career No Comments

Want to know 5 common mistakes that can decrease your makeup artist salary? Professional MUA, Charlotte Ravet, is here to tell you!

Charlotte is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Do makeup artists make good money?

Understandably, this is one of the first questions that might come to mind when thinking about undertaking makeup training. Without ample research, pinning down the makeup artist salary can be a bit tricky. The good news is, it’s absolutely possible to earn a sustainable income with makeup as your primary career!

Admittedly, when I first started studying makeup, I was a bit worried about the money I could earn. Living in capital cities is very expensive, and with the cost of products and education, I was conscious that I needed to make good money quickly.

However, within two years, I was earning more than my friends who had a Master’s degree!

Let’s be realistic: earning proper money exclusively as a freelance MUA can take a bit of time. After all, you’ll need to build your network first and gain hands-on experience. But there are plenty of work opportunities which shouldn’t be ignored!

Doing a part-time job for a brand while building your freelancing business is an excellent option. Weddings and photoshoots are definitely well-paid, too. But to avoid decreasing your makeup artist salary, there are a few mistakes you’ll want to avoid.

Let’s take a look at 5 of them!

5 Mistakes That Can Decrease Your Makeup Artist Salary

Time is Money!

This definitely applies when it comes to makeup. If you are charging your client’s per face, imagine the difference you could earn by doing makeup on three clients instead of just one!

It’s okay to take your time when you just start. In fact, it’s recommended that you never rush. This way, you can provide the best service possible. But after a few years, you should be able to work faster and deliver the same high-quality results in a shorter timeframe.

The best way to achieve this? Remember to stay focused! Put a routine in place that will help you strengthen your time-management skills. Before you know it, you’ll increase your number of clients – which means a better makeup artist salary overall!

Over-Pricing or Under-Pricing

Establishing your rates can be a challenge at first. If you charge too much, you might lose some bookings. But if you don’t charge enough, you won’t get the money back on your investment (i.e. your products and time).

So, how should you set your prices? The answer is to charge what you are worth!

Doing a bit of research in your area is probably a good idea. Depending on your location and experience, the prices might vary. Don’t be afraid to ask others with more experience for advice! There are plenty of Facebook groups where you can ask advice on how to set up your pricing. (QC Makeup Academy’s Virtual Classroom is an excellent example!)

In the long run, it’s better to be a bit patient and get the bookings you deserve. Starting on the lower end and working your way up can prove to be a great strategy. However, setting your prices on the higher side is also not a bad thing – so long as your work is worth the price!

Personally, I’ve noticed that my regular and most easygoing clients are often the ones who are not discussing prices. The right clients will understand the cost and value of a professional makeup service.

Neglecting the Importance of Proper Training

Before you go investing money into marketing your makeup services, you should first make sure you’re providing a service that lives up to the standards you are promoting.

woman increasing makeup artist salary by getting professional training

Remember: while word-of-mouth is an excellent way to get booked (at no cost to you), you’ll need to be great at what you do in order for others to start recommending you. We’ve said it before, and we’ll say it again: the single most effective way to become a true expert is by getting professional training!

So, invest in makeup training to boost your skill-set to the highest level. The right courses will ensure to provide you with ample business training as well. For example, QC Makeup Academy’s courses come with an optional Business Unit that I strongly recommend taking advantage of.

If you’re just starting out in this industry, the best advice I can give would be to keep training and practicing your craft, obtain a professional certification, and then invest in marketing and business education on top of that. Yes, you’ll need to put money into these endeavors.

But they’ll only benefit your makeup artist salary in the grand scheme of things!

Not Investing in Your Makeup Kit

Your makeup kit and the products you use are the first things your clients will be looking at. You could be absolutely brilliant as a makeup artist – but providing services with only drugstore makeup products will drastically decrease your makeup artist salary.

While there are definitely budget-friendly items you can afford to save money on, there are also products you should be willing to invest a little more into. Makeup can be expensive, but there are reasons behind the costs!

The quality of the pigments, the ingredients, and their longevity are all things you should take into consideration when building your makeup kit. If you want to charge more for your services and boost your makeup artist salary, you will need to justify your prices to your clients.

Providing a great service is definitely one way to do this – but this includes investing in your kit and working with professional, high-end cosmetics brands.

Only Working In Your Business, and Not On Your Business

What does that mean? Well, as all makeup artists will tell you, applying makeup is only part of the job. You’ll also need to market yourself to current and future clients, stay on top of invoicing, and constantly prepare and maintain your products.

If your goal is to have your own business, then you’ll be required to spend time doing some administrative work. After all, it takes strategy and hard work to get noticed. From there, business smarts and marketing knowledge are also needed to keep you in contact with current clients, while also introducing your services to potential future clients.

Focusing one to two days per week towards this behind-the-scenes stuff is realistic. As much as we love providing makeup services, you can’t have a successful career based on this alone. Building your profile, creating a newsletter, maintaining a social media presence, and keeping records of your accounts and taxes are also things you need to factor into your business.

All of this will help you better determine your service fee to clients, and add to your makeup artist salary in the long run!

Food for Thought: Increase Your Makeup Artist Salary By Diversifying Yourself!

With the skills you possess as a makeup artist, there are a thousand jobs you can do. Even if you dream about a career in editorial makeup, don’t ignore the opportunity to earn some money at the start of your career in other areas as well. For instance, weddings are a very lucrative industry that will give you the possibility to choose when you want to work or not.

Weddings can also be very creative. You will quickly realize that you can expand your network significantly with the clients you meet on the job. One happy bride can spread the word and share your details with lots of her friends! The need for bridal MUAs is huge, and always will be!

I have been extremely lucky in my career. In the 15 years that I’ve been doing makeup professionally, I’ve never found myself out of work. I have always made good money. I’ve worked for various industries – from fashion and TV, to education.

What’s fantastic about doing makeup is the fact that when one job is over, another opportunity always comes along! Every day is different. I remember when I chose this career, some of my friends and family were worried that I might not earn a good makeup artist salary. But they soon realized that I was actually making a decent income doing my dream job.

With the right attitude and work ethic, know that you can, too!

Boost your makeup artist salary by becoming professional trained and certified! Click here to discover the wide variety of courses offered at QC Makeup Academy!

makeup training for deeper skin tones - beautiful black model

Makeup Training: Contouring and Color Correction for Darker Skin Tones

By From the Experts, Makeup Tips and Tricks, Your Makeup Career No Comments

Australian MUA, Charlotte Ravet, is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Today, she reveals her top tips and tricks for contouring and color correcting darker skin tones!

The most important skill all makeup artists should master is the ability to create the perfect complexion for ALL skin tones. When it comes to color matching and/or correcting, proper makeup is crucial. This is the single greatest way to understand color theory. Knowing color theory will help you to create colors and custom foundations for all of your clients.

Let’s start with a quick recap on color theory and color correction…

Makeup Training: The Basics of Color Theory

The primary colors are blue, yellow, and red. When you mix these colors together in different combinations, you can create all of the other colors on the color wheel!

Here’s an excellent exercise to train your eye to identify colors and undertones: swatch a bit of foundation on a piece of paper and then use proper paint to recreate that exact same color. For example: start by mixing red and yellow together. Afterwards, add a bit of blue and white for the lightness. Adjust your color until you obtain the perfect shade.

When I did my makeup training, we created makeup for two whole months using nothing but primary colors and white mixed together. This has definitely opened my eyes to the potential of all colors and their diversity!

Makeup Training: Cool vs. Warm Undertones

The undertone of your client’s skin will play a major role in how you should apply makeup on them – and which products to employ!

For those new to their makeup training, here are the basics:

  • Cool undertones can be identified as pink undertones;
  • Skin with warm undertones, on the other hand, will tend to look more yellow;
  • Skin with an olive undertone might look a bit more green;
  • A neutral skin tone is when the skin doesn’t have any predominant color (neither pink nor yellow).

When it comes to deeper skin tones, the same rules apply. For instance, Middle Eastern and Indian skin tones will often have an olive undertone.

Warm and neutral skin tones can be easily observed in deeper skin tones: for example, Beyoncé has a warm skin tone. As such, she will perfectly suit all golden and bronze tones. On the other hand, Halle Berry has a skin tone that’s more neutral. Their skin intensity is pretty similar.

African skin tones can present red and blue undertones, which are identified as ‘cool’ undertones.

The Colors I Recommend for Deeper Skin Tones

Middle Eastern and/or Indian Skin Tones

Here’s one of my best-kept secrets: for these types of skin tones, I tend to mix a pure orange to my existing foundation.

I often find that foundations containing too much pink wind up turning gray on these skin tones. Alternately, too much yellow increases the olive tone and can make the client look sallow. By mixing a bright pure orange to the foundation, I manage to adjust the shade and brighten complexion. I also recommend using tones of warm bronze or gold to create highlights, as well as an ashy shade for the contour.

Warm or Neutral Skin Tones

These skin tones are rather easy to work with, but I often observe that the chest of my model can be slightly lighter than the face. Remember to always check the chest of your client in order to perfectly color match!

Depending on the undertone, I highlight using gold for warm undertones, or with a deep champagne/peachy shade for neutral skin tones. Contour can be done with a middle brown shade that has a blue undertone. A peach will help to remove pigmentation and dark circles.

Red/Blue Skin Undertones

As I mentioned earlier, red and blue are considered to be cool undertones. As part of your makeup training, this is really important when it comes to color combinations, correction, and contour! You will notice that deep blue, purple, and bright pink hues look wonderful on these skin tones.

There’s a common misconception that deeper skin tones are ‘warm’. As such, many will mistakenly use gold highlights. Yes, a gold highlight is going to catch and reflect the light – but it’s not going to best enhance the features of skin tones with blue and/or red undertones.

I would recommend a cool bronze. You can also play around with the complementary pigments mentioned above for a creative effect. I sometimes use pure yellow to create stronger highlights. For the contouring, I recommend a deep, blue-based brown, as this will create a natural shadow on the skin.

These skin tones often have pigmentation around the eyes and lips. I use a pure orange to conceal these unwanted undertones. You will also notice that the middle of the cheeks and the forehead are often slightly lighter. Use these areas as natural highlights – and do NOT use thick coverage if your model has good skin!

Last But Not Least: Powders

In theory, a loose translucent powder should be suitable to set makeup on every skin tone. But in reality, you would have to select one with a very thin texture, and apply with an incredibly light hand, in order to avoid creating ashy tones on deep skin tones.

Applying powder is always the moment we fear that our makeup will change color. If you aren’t using the correct product, it can ruin all your hard work. For a light application, I sometimes use a bright, loose pink powder. This helps to soften a blue undertone – although most of the time, I like to enhance it.

When I started my makeup training 15 years ago, we barely learned about global skin tones. I had to do a lot of research and teach myself how all skin tones actually work. I was working for one of the most important African TV channels in Paris, and I discovered a lot during those few months. The TV host shared with me their favorite makeup tips, and it was definitely a great experience!

It’s important to regularly update your makeup training. As professional artists, it’s our duty to be able to work in all skin tones, all ages, and all genders. Mastering the art of making the most of everyone’s natural beauty is our everyday challenge!

Did you know that QC Makeup Academy offers a Global Beauty Workshop? Enhance your makeup training and enroll today!

makeup artist training on model

5 Reasons Why Continued Makeup Artist Training is Critical!

By From the Experts, Your Makeup Career No Comments

Australian MUA, Charlotte Ravet, is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte’s extensive makeup artist training allows her to provide a wide variety of services that cater to ALL types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Today, she reveals 5 critical reasons why continued makeup artist training is not only strongly recommended – it’s ESSENTIAL!

If you love makeup, you probably also love watching masterclasses that explore new trends. It’s probably safe to say that you enjoy trying new styles on both yourself and on models, too!

Once you finish your makeup artist training, earn your certificate, and start booking your first clients, you might think your time for learning is over. But you’d be wrong! The fact is, those who choose not to continue training and improving their skills are often the ones who fall short in this industry.

Today, I’d like to share with you my top 5 reasons for why continuing your makeup artist training will not only make YOU a stronger professional – it’ll take your career to new, exciting heights!

Fill Your Basket

As an educator, I had the pleasure of listening to one of my dear friends – makeup artist extraordinaire and incredible trainer – introduce herself to new students. This woman had over 30 years of industry experience. Yet all the same, she explained to her class that every year, she would build upon her skills by signing up for a makeup course.

She explained that it was like filling a shopping basket at the grocery store, and cooking up amazing, new recipes. This is a fantastic way to approach your makeup artist training!

Think of it as you continually improving your skills and learning new techniques for a profession you’re truly passionate about! Because at the end of the day, makeup is not only a job; it’s your passion!

Never Be Out of Work

In these uncertain times, learning a new skill is probably the best gift you can give yourself. After all, this will help you stand out from the competition in the long run!

When I first began my makeup career over 15 years ago, the team I worked with consisted of one makeup artist and one hair professional for every shoot. These days, budgets have been slashed, and TV channels are reducing their overall spend.

TV networks have begun employing makeup artists who can do it all. Makeup, hair, fashion styling – you name it. Financially, it’s in the network’s best interest to save money by hiring one expert capable of all these things, rather than a separate artist for each one.

I distinctly recall working for one of these networks. They offered me a four-month contract for one of their blockbuster TV shows. But the catch was that I needed to do the hair styling, too, in addition to makeup. I bet you can guess the problem: I didn’t have any experience with styling hair professionally!

But I was willing to learn.

I had only two months to prepare myself. So, I gave it my all. I was determined to master the ins and outs of doing creative hair styling, and I never looked back! These days, I actually really enjoy doing hair. In my own business, offering this additional service allows me to significantly increase my client bookings!

makeup artist training - putting eyeshadow on client

I’m often considering new skills to learn, in order for me to tap into brand new areas of my makeup business. For example: if you’ve already learned beauty and fashion makeup, why not continue your makeup artist training by adding special effects makeup to your resume? Airbrushing is also in high demand for the TV, bridal, and editorial industries!

Be Inspired and Find Your Niche

Who inspires you?

90% of the time, we’re inspired by other artists! Learning from others can be an excellent way of continuing your makeup artist training. Personally, after I attending makeup masterclasses, I’m always SO inspired! By watching other artists’ tips and tricks, I find that I can’t wait to give it a try myself and put it into practice.

I feel like that sort of training adds special spice to my new, creative recipe! When I learn something new, I’ll tend to practice this technique until it becomes ‘mine’. By that, I mean blending that new skill-set with what I already know, in order to create my very own technique.

After a few years, all MUAs develop a personal style. They can take what they love from their make artist training, and leave behind what they don’t. Then, they take it one step further by adding their own tips into the mix! The final result is something informative, effective, and unique to you.

The more you learn, the more you’re going to perfect your very own technique. You might even discover your niche; what it is about your style that makes you truly unique!

Knowing the Latest Trends

As a makeup artist, it’s our role to perfectly understand what’s currently on trend and what isn’t. This is why is can be useful for you to:

  • Follow relevant accounts on social media (i.e. Brands, magazines, fellow makeup artists, etc.)
  • Watch makeup programs (i.e. Glow up, Face Off, etc.)
  • Read makeup books, etc.

Keep in mind that while all of these methods of additional learning are essential, they’re NOT enough to learn how to actually recreate the latest trends on a model.

makeup artist training on model

Makeup trends evolve very quickly. We can’t recreate all of the latest looks just by observing an image. Professional makeup artist training is crucial when it comes to taking an image in your mind and creating it on a living, breathing person.

Your technique will make all the difference between you being a true expert, versus just another makeup enthusiast. Each trend and look must be perfectly executed when you’re working with a team of professionals. A proper makeup education is the only real way to get to this level of expertise.

Working with the Latest Technology

Imagine: back when I originally did my makeup artist training, airbrushing did not exist!

Hard to believe, right? Now, could you imagine if I chose not to learn this incredibly useful skill, since it would require additional education? I would’ve been seriously selling myself short – not to mention putting my career at a major disadvantage!

As a makeup artist, you’ll often be working with photographers, videographers, and fashion designers. In order to continue finding work in this industry, it’s critical that we follow trends and master the latest techniques.

I’ll give another example. Back when high definition first became a thing, brands and experienced makeup artists alike were faced with a never-before-seen challenge. They needed to make new products, and learn new makeup application techniques. Otherwise, they wouldn’t be able to create such flawless looks anymore. The industry needed to adapt in order to progress.

When it comes to understanding a new technology, or a new method of application, professional makeup training is the ONLY way to go! Many of these things are not capable of being self-taught – at least, not if you want to perform at the level your clients will expect from you. Guidance from an actual industry expert is critical.

As such, whenever new technologies or techniques hit the market, I will always find a new course that will teach it to me. Makeup is constantly evolving – but this is what makes our job so exciting!

Imagine a chef with only one or two recipes on his menu. After the first visit to his restaurant, it wouldn’t be all that enticing anymore, would it? I feel this is how we should all consider further makeup artist training. By adding something new to your business, you can attract a larger clientele to your ‘makeup menu’!

If you’ve chosen to pursue a career in makeup artistry, you’ll find that every day brings something different. There will always something new to learn; a new challenge to face. This is what makes you work creative, challenging, and  above all else, fun!

As the old saying goes: “Do what you love, and you will NEVER work a day in your life!”

Life Before Social Media: How Makeup Artists Used to Network

By From the Experts, Your Makeup Career No Comments

Australian MUA, Charlotte Ravet, is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte provides a wide variety of services that cater to all types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Here, she reveals how makeup artists USED to network, before the age of social media – as well as old-school tricks that STILL work today!

Before Social Media

In the last 10+ years, the creative industry has seen a big change. What’s the predominantly defining factor responsible for this change? Social media, of course!

When I started my career as a makeup artist, the industry had very little presence in the online world. Since there were limited resources to look into, I’ll admit that I barely knew what the profession was at first. I knew that makeup artists were in-demand for magazines and TV, but that was pretty much it. The concept of “influencers” didn’t exist back then. Makeup artists didn’t get anywhere near the amount of exposure they have now.

Rather, it was considered ‘backstage’ work. The requirements were always to do makeup on other people for a specific need: weddings, TV, fashion runways, films, etc. If the real world was like Harry Potter, then makeup artists would have been the ones always wearing the Invisibility Cloak. Before the dawn of social media, our work would be showcased, but those of us responsible for it were almost never seen.

I had wonderful training in Paris, which taught me everything I could ask for in terms of makeup techniques. But I didn’t know much about networking, or how to actually find work as a makeup artist. At the time, you had to trust that although you couldn’t physically see all the potential work opportunities for makeup artists out there, there was still very much a need for our services.

Through a mutual acquaintance, I was given the opportunity to do an internship with a TV channel. That word-of-mouth recommendation was how I started working in that part of the industry. Naturally, I became friends with the crew and TV presenters, and stayed on as a full-time employee for the TV channel for a year. After I resigned, I began freelancing.

As scary as it can seem now to enter the freelancing world, it felt even more daunting in the days before social media. But I knew I had created a solid network during my first year in the business, and from this, I was able to quickly become an in-demand MUA.

For fashion work, I likewise networked the old-fashioned way (excuse the pun). I researched photographers and contacted them through their websites, in order to do some test and editorial work. I selected photographers who, like me, were just starting out, but who were already working with agency models.

Even now, it’s important to connect with photographers who have a similar level of experience as you! This way, you can grow together.

Social Media Changes the Game

Then came the fateful day when someone asked for my Instagram. I had NO clue what that was! Mainstream social media platforms took a bit more time to arrive in France and gain popularity, so it took me a few years before I truly understood all the potential it had to offer.

Before social media, work opportunities came primarily from your inner industry circle, or by word-of-mouth. If you wanted to work as a studio makeup artist, you couldn’t afford to be shy or lazy. I remember contacting countless photographers, agencies, TV channels, etc., only to be met with radio silence. But even to this day, that’s just how it works!

The hardest part about starting a career as a makeup artist is getting that first opportunity to shine. But once you do, the next ones WILL follow. This was true back then, and still holds true today.

Old School Tricks that Still Work Today

It’s worth pointing out that some of the networking tricks we had before social media are still very useful and effective today. For instance, I still tend to follow the same old-school strategies when I want to extend my network. I’ll contact photographers or agencies, wait 2 to 3 days, and if I haven’t heard back by then, I’ll give them a call!

Yes, it can feel scary to do this – especially in this day and age. But you need to keep in mind that these photographers and agencies might receive 100+ emails per week from other makeup artists, stylists, and so on.

So many people are quick to make the initial contact, but then fail to follow-up on their efforts afterwards. This is the fatal flaw that can make you fall through the cracks. Follow-up is essential! It shows motivation, and trust me, other people will take notice.

So, I give them a call and ask for an opportunity to come by in-person to show my portfolio. You can also do this if you want to assist experienced makeup artists. In light of COVID-19, in-person appointments still may not be an option yet in your area. But virtual appointments may be an alternate option – at least, until physical meetings are allowed again!

My Personal Recommendation: LinkedIn

While there are many benefits of networking through popular social media platforms, like Instagram and Facebook, one of my personal recommendations is LinkedIn. In my opinion, LinkedIn is the BEST way to get in touch directly with the companies you want to work with.

You can interact with professionals working for a brand or TV channel, and send them a direct message. Since the purpose of LinkedIn is to provide a professional social platform, you’ll likewise need to conduct yourself in an extremely extremely professional way when messaging these people. Have your resume ready. Let them know:

  • Who you are
  • Why you want to work with them
  • What role within their company you think would best suit you
  • Whether you’re seeking an internship, a chance to assist experienced makeup artists, etc.
  • How they can benefit from working with YOU

That last point is best approached with subtly and poise. You don’t want to come off as arrogant. Make sure you do your research on the company, as well as the person you’re contacting. If you’re clueless about who they are and what they do as a brand, believe me, they’ll be able to tell.

Whenever possible, try not to contact the actual CEO of the company. Even if it’s possible, keep in mind that they likely get hundreds of messages every day. This means that chances are, your message will get lost in a sea of countless requests, and won’t reach the person or service that could have actually helped you.

Maintain Your Network!

This is my last major piece of advice, because I can’t stress enough how important this is!

Save all the emails addresses and contact details from the people you’ve worked with, and create newsletters to share your latest projects. If you can, make contact here and there to acknowledge birthdays, holidays, and any special events for that individual (i.e. if they get married, are having a baby, etc.). This is ALWAYS a way to stay connected with your clients and remind them of you.

Personally, I wish I had been more active on Instagram when it first became a thing. But I didn’t grow my network with social media, and as I mentioned before, I didn’t fully understand its full potential at first. While it didn’t necessarily affect my own career, it can absolutely have a positive impact on yours!

Social media platforms can be a wonderful way for you to network, by allowing you the opportunity to:

  • Set up private bookings
  • Connect with brands
  • Showcase your work on a larger scale
  • Get noticed by a larger audience
  • Interact directly with potential clients
  • And so much more!

The thing about the internet, though, is that there’s very little privacy. Once something is put out there, chances are, it’ll live there forever (even if you try to delete it). So, I recommend always being careful with what you post, along with the message you’re sharing with the world.

Online, people like to know you personally, but I’m still very careful of not sharing any personal information, or details that I don’t want associated with my business’s brand. Rather, I carefully choose to only post content that:

  • Best promotes the professional image of myself that I want to convey to others
  • Helps build my brand
  • Shows my followers what I like, and what inspires me
  • Showcases the very best of my work

I focus on sharing images which represent me or the makeup I create, rather than sharing content that will do nothing more than get ‘likes’. I want people who look at my page to identify what I’m capable of doing, both as an educator and a makeup artist.

My Final Thoughts

If you want a career as a makeup artist, and wish to work in several different areas of the beauty industry, here’s what you should consider doing:

  1. Create more than one business website and/or social media channels. Make one strictly for private clients, and another for studio and advertising work. An Instagram profile is not enough to showcase your work for clients or companies. You will also need a resume, contact details for your business, your list of available services, rates, etc. This is where an actual website is necessary. You have to have online visibility which looks professional, and showcases your work from the best angle.
  2. Have business cards, as well as a business page on both Facebook and Instagram. Keep another account to share your private life with your friends and family. Mixing your business content with your personal, private social media account can make you seem unprofessional.
  3. Always remember that social media is a wonderful way to get noticed, but the work doesn’t stop there! You’ll still need other marketing tools and solid business training, in order to create a strong industry network. Set your expectations, and focus your energy on getting noticed by the people you WANT to work with!

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