One of the greatest things any artist can do is continue to learn. Makeup artist classes are essential, but there is also mandatory “real world” learning that everyone interested in working in the beauty world needs. Our “Makeup Artists to Follow” series will introduce you to a new artist who has made an impact on the beauty industry.
Learning about them will give you a free master class in what’s happening with the titans in the industry. You’ll see the birth of trends from the people who actually created them – not the influencers who copied them. You’ll see a diverse array of techniques and styles that will ignite your own creativity, connecting you to the greater makeup community.
The first of these cosmetic pioneers that we’ll take a look at is DeShawn Hatcher.
Meet DeShawn Hatcher
As a makeup artist, educator, author, and Guinness World Record holder, DeShawn Hatcher is a true dynamo in the world of beauty. As an artist, she’s worked in every area of makeup, and had many different makeup artist jobs: TV, celebrity, editorial, and runway. She even holds the world record as the Beauty Director for the Cotton Inc. 24 hour fashion show.
With a hefty portfolio of images ranging from crisp and clean, to edgy and editorial, DeShawn’s work is a masterclass in diversity. Her passion is driven by an obsession for people to see the beautiful woman herself, not someone caked in makeup. Anything and everything within DeShawn’s portfolio demonstrates her mastery of creating perfect skin, precise lips, and captivating eyes. With her rich understanding of makeup and diverse use of technique, she’s proven herself to be a force in the world of beauty.
In her book, “Assisting Rules”, DeShawn discusses how critical it is to become an assistant to a professional makeup artist, if you can, because it can be a fundamental move in blossoming your own professional MUA career. The book is a step-by-step guide to helping anyone break into the industry who has an interest in fashion, beauty, and print. It’s a must-have; rich with tips, tricks, and secrets that only someone who did it herself would know.
Not only do you get to see the ins and outs of what it’s like in the actual industry, you also get to learn from a pro in action. Just as importantly, it provides the chances for you to network, make connections, and get your name out there. These are opportunities that may be harder to come by if you weren’t assisting a professional makeup artist in your early days within the biz.
DeShawn has also contributed to nearly every major magazine, such as Elle, Vogue, Harper’s, WWD, etc. Her list of achievements is endless, but some notable contributions include:
- Campaigns for some of the biggest international companies (e.g. MasterCard, Panasonic, Boost Mobile)
- Runway looks for celebrated designers like Tory Birch, Tommy Hilfiger, Christian Siriano, etc.
- Makeup for television, on networks such as E!, HBO, NBC, etc.
- Makeup for Beyoncé, Tom Cruise, Vanessa Williams, and Anette Bening being just a few examples.
As if this wasn’t impressive enough, she also teamed up with Graftobian to create the much-needed, and world’s first, Multicultural Foundation Palette for People of Color (Inclusion).
With a focus on education, DeShawn is often a featured speaker at makeup trade shows, makeup schools, and she writes her own blog. Her Instagram, @deshawnhatcher, is a must-follow. But her blog and her YouTube channel in particular are, in my opinion, some of the best resources for people wanting to learn about the beauty business from a true pro.