How COVID-19 is Changing the Game: Adapting Our Makeup Strategy

I’m not one to mince words, so here’s the truth: masks are great for protecting us (and others) against COVID-19. They are absolutely, 100%, without a doubt a necessity. But man, if they aren’t a total buzzkill when it comes to my makeup routine!

Earlier this week, in Part 1 of this two-part series, we took a look at how masks have been causing problems for our skin and leading to ‘maskne’. It wasn’t just a Debbie Downer post, though, I promise. We also explored ways to work around this problem, since – let’s be real – happy skin is important to all of us.

So, don’t worry! Rest assured, this article offers a light at the end of the tunnel, too. Because as you’ll quickly see, makeup artists are true masters of adapting. You think a little mask is going to stop us from doing what we do best?

No way!

With the right makeup training and knowledge, you can switch up your makeup routine so that you can still rock your best, most glamorous war paint – even when sporting a face mask.

Goodbye, Contour!

Sure, it can be argued that some lightweight, basic foundation is still a practical idea. There are times when we may briefly remove our masks while outdoors. But gone are the days of contouring, am I right?

There’s just no need for it anymore. I’m sure it’ll eventually make a roaring comeback once things go back to normal, but for the time being, it’s pretty much pointless for the everyday person. Why put in all that time and effort if no one’s even going to see it?

The same can pretty much be said about lip makeup. All that money that you’re used to spending on lipsticks and stains? Feel free to keep it, or at least invest it into some good-quality lip balms. (Hey, they still need hydration, after all!)

It’s honestly no surprise that over the past several months, the market for cosmetic products has seen a bit of a decline. Or rather, the demand for certain types of products…

Hello, Eye Makeup!

As it so happens, other types of cosmetics have been doing just fine! Big-named brands, such as L’Oréal and Ulta, have reported that products primarily focusing on the eyes, brows, and upper half of the face have been doing particularly well.

Why is this?

Because the upper half of our face is mask-free, of course! The eyes have always been called “the window to the soul”, but these days, they are quite literally the focal point of our faces. They can convey our emotions, our personalities, our thoughts, and our sense of style.

Needless to say, those of us with a love of makeup have been eager to make the most of a crappy situation. Whether it’s a tiny bit of mascara, or an intensely bold smoky eye – our eyes give us a chance to continue channeling our creativity and express ourselves!

Since many of us still have to practice social distancing, now is also the prime time to experiment! Play with your makeup at home. Practice your skills. Consider those random trips to the grocery store to be your moment to shine on the catwalk. Who says you can’t have fun, right?

You may wind up discovering a particular eye look that you fall head over heels in love with!

Join in on the Trend

While it’s never a smart business move to do nothing more than copy other artists’ work, there is something to be said about optimizing current trends for your benefit. If you have any social media channels for your makeup business (such as Instagram, TikTok, YouTube, or your own beauty blog), share your mask-friendly makeup ideas with the world!

Online living is especially popular right now, all across the globe. Mask-friendly makeup looks are a hot topic for millions of people. This provides you with a golden opportunity to hop on the bandwagon and get your name out there by producing relevant (yet still unique) content.

You never know – your online visibility could increase, potentially leading to future clients!

Use This Time to Get Proper Makeup Training!

If you’re reading this and don’t feel overly confident in your makeup skills, you may be thinking, “This is all fine and dandy – but how can I follow these suggestions? I’m no professional makeup artist!”

Sure, maybe not right now. But you COULD be.

Yes, you heard me. You don’t need to be rich, or have any prior training, or even leave the comfort of your own home. If you’re a bit self-conscious about learning the ropes, online makeup school is your best friend. It also goes without saying that it’s particularly your best friend in the middle of a global pandemic!

The right school will offer expert makeup training from real, working MUAs in the beauty industry. You’ll have the freedom to work at your own pace, practice your skills on your own terms, and take your skill-set to that of a professional level.

Not to mention that when all this finally blows over, you’ll have a professional certification under your belt. You’ll be ready and properly prepared to venture out into the competitive industry and start booking clients right away!

Not to sound like Chandler Bing or anything… but could there BE any better way to follow your dreams!?

Start your makeup training today with QC’s internationally-leading Master Makeup Artistry Course!