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devyn gregorio holiday makeup look

Holiday Makeup Tutorial [video]

By | From the Experts, Makeup Tips and Tricks, Makeup Tutorial, Tutorials & Tips | No Comments

Devyn Gregorio is a QC Makeup Academy Student Ambassador. You can find her on her YouTube Channel, Gregorio Girls Makeup, where she makes beauty videos with her sister. Today, Devyn demonstrates how to create a gorgeous, holiday-inspired look you can rock right into the New Year!

Watch her video below!

Let’s Recap:

This look is what Devyn calls “classic glam” with “a good red lip”. As we’re in full holiday swing this time of the year, a red lip will always fit right in! The overall look is chic, yet subtle and elegant enough that you can wear for formal events (e.g. work parties, family get-togethers), casual events, or even just to do your Christmas shopping!

Keep reading to learn how to do this makeup look in time for the holiday season!

First Up: The Upper Eyes

Devyn begins by using her Chocolate Gold eyeshadow palette by Too Faced. Though released two holiday seasons ago, it’s still one of Devyn’s favorite Too Faced palettes to use. Most of the eyeshadows within it are shimmery, though there are a couple of matte pigments as well. This will be the palette used for this tutorial.

For this look, Devyn wants to do a natural halo eye. Her first color of choice is a rich brown, aptly named ‘Cocoa Truffle’. Using the back end of a smaller eyeshadow brush, Devyn starts by first applying the Cocoa Truffle to the inner corner of her eyelid, tapping more eyeshadow onto that spot to pack on the color. She then repeats this process on the outer corner of her eye.

Working on the crease

Next, Devyn uses her smaller sized blending brush, from the BH Cosmetics Marble Collection (#9), to apply and work the matte color, ‘So Boujee’, into her crease. This shade is a very soft peachy-brown. Since this is a halo eye, you want to pay extra attention in keeping the shape nice and round. Imagine when working on your crease that you’re creating a half-moon shape. Like Devyn, you may have a tendency to want to blend the eyeshadow outwards, for more of a cat-eye effect. Don’t do that for this look – in order to achieve a halo shape, the eyeshadows on the eyelid need to look round.

Devyn then uses an M139 Morphe Brush (which has a more pointed, tapered brush head) to allow for a more concentrated product application on her crease. She then uses ‘Cocoa Truffle’ again, this time applying it in the crease as well. Be careful not to blend upwards or outwards too much, you don’t want to cover the ‘So Boujee’ shade you just blended there!

The halo shade

From her palette, Devyn selects the color, ‘Gold Dipped’. Using a flat shader brush (#9 from the BH Marble Collection), she then swipes the golden eyeshadow right down the middle of her eyelid. Don’t worry about whether it looks pretty or not! You just need to get it on there. You’ll be able to do damage control shortly, we promise.

If you don’t want to use your brush for this step, you don’t have to! Just like Devyn chooses to do instead, you can always just use your finger to swipe it on. After all, as she says, “They’re the best brushes that you’ll ever have!” Just remember those downward strokes! Once applied, feel free to stipple on more product and tap it around your eyelid to blend it in, should you want that lovely, golden shimmer shade to pop even more.

Fun fact: Devyn is so used to wearing gel or acrylic nails that now that she’s NOT wearing them, she’s reminded of how much easier it is to apply makeup with her fingers!

Going back to her shader brush, Devyn then switches to rosy shade called ‘Classy & Sassy’, which she pats onto the edges of the halo shade she just laid down. She does this because this shimmery rose shade matches very close to the matte shade already used in the corners. This allows for a more natural-looking blend, instead of the appearance of an abrupt, rough line of color between the gold and the brown shades.  Once finished, Devyn goes back in one last time with more of the ‘Gold Dipped’ color, just to make sure it really stands out in the middle.

If you want to go a bit darker…

You can stop your upper eye makeup here, if you’d like. The result will be a bit more of a softer look. However, should you desire a little more dimension and depth in the inner and outer corners of this halo look, there is a black shade in the palette that Devyn recommends: ‘Decadent’. Take just the tiniest amount of this shade (just a tap or two) with a small, pointed brush. You don’t want the black to stand it, you just want to add a bit more depth to the inner and outer corners of your eyes.

You’ll probably notice, like with on Devyn, that immediately after applying this color, it will look black at first. Don’t worry! Take a mini blending brush with a bit of that ‘Cocoa Truffle’ shade again, blend it over the black. The brush that Devyn uses to complete this step is a Morphe M506.

Next Up: The Lower Lash Line

This step is relatively quick! First, using this same M506 small blender brush, Devyn dips back into the ‘Cocoa Truffle’, this time to blend along her lower lash line. She finishes off this part of the look by taking a little bit of the ‘Gold Dipped’ and patting it right in the middle, so it matches the gold shadow applied to the middle of the upper eyelid.

Highlighting the Brow Bone

For this next step, Devyn uses the same highlighter used on her cheeks: wet n wild’s ‘Precious Petals’. Since this is a halo eye you’re creating, Devyn reiterates that you don’t want to highlight the inner corner. You want to keep the shade nice and round, with the focus drawn to the center of the eye. That being said, the brow bone shouldn’t be neglected either. “It can still use some love!” Devyn insists, gently swiping on and creating that subtle glow.

In the Home Stretch: Adding Eyeliner

So long as the eyeliner is brown, any kind will do! (That being said, if you’re curious about the brand Devyn uses, it’s Butter London.) While you can use black eyeliner if this is your preference, Devyn has found brown to be an overall better choice for this holiday glam look! Apply to your lower and upper waterlines.

Note: Though Devyn does her eyelashes off-camera, any mascara and/or falsies will do! Devyn’s false lashes of choice are ‘Flirty’ by KISS Looks So Natural Lashes, because they’re dramatic – but not too dramatic. “Kind of like me,” Devyn adds with a giggle.

Last But Not Least: Lips

Because of the chosen colors used on your eyes, a red lip is the perfect way to tie everything together and bring more of that holiday vibe into the finished look! Devyn begins by taking her NYX lip pencil, in the bright, orange-red shade of ‘Summer Tease’, to outline and then color in her lips. If you’re thinking to yourself “this shade is way too bright!”, you’re not alone. Devyn agrees, but assures us that the actual lip color you’ll use next is a more blue-based red. The final result will be exactly what you want.

This next product is Lippie Stix’s ‘Bossy’ shade, by ColourPop. It’s a bit more of a cherry red, so if you don’t use this exact product, that’s alright. So long as it’s around this shade of red, it’ll do the trick.

Why Devyn Loves this Look

Admittedly one of her favorite looks to wear, Devyn feels the final product is super glam; a heavenly balance of the traditional red lip look, with the modern twist of the halo eye. Capable of dazzling others, while still delicate enough to be worn for every occasion. Truly the best of both worlds!

And there you go! Will you recreate this look for the holiday season? Let us know in the comments!

Interested in enrolling in QC Makeup Academy, but want to hear a real graduate’s opinion on the courses? Check out why Devyn chose QC, and how it’s helped her professional MUA career!

beautiful beauty blogger holding eyeshadow palette in front of pink backdrop

How to Start a Beauty Blog

By | Tutorials & Tips, Your Makeup Career | No Comments

With 2020 only a couple more weeks away, this is the time of year where your motivation rears its head and you suddenly find yourself wanting to take on the world. You’ve been putting in the time and effort to hone your makeup skills, and you feel like the next logical step to expand your MUA career and gain more of a following is to start a beauty blog.

What an excellent New Year’s Resolution! You feel good about it. In fact, you’re confident; you’re focused! You’re going to give this beauty blog maximum effort, and slay it without even smudging your lipstick!

Aaaaaaand then you’ll probably lose that drive and give up on your goal before January’s even over. Just like most of us are guilty of doing every year.

You’re not going to let that happen to you THIS year, right? You’ve been putting in way too much time and effort into your passion. You can’t give up that easily. The roaring 20s are back, baby, and this is going to be not just your year, but your decade!

So put on your best (and most glamorous) war paint, get ready, and brace yourself for the life-changing journey you’re about to go on. We’re going to show you exactly how to get the ball rolling and start your very own beauty blog!

tattooed girl surrounded by cosmetics testing lipstick on hand

Step One: What’s your brand?

Before you can start building your blog, you need to have a clear idea of what sort of vibe you want it to give off:

  • Do you have any favorite colors that you’d always want to use as your aesthetic?
  • Are you a naturally sarcastic person and want that to show through?
  • Is there perhaps a particular angle you want to approach your beauty blog from? Etc.

In short: when people think of your beauty blog, how do you want them to perceive you? If they were to describe what you and your blog are all about to someone else, what would you want to say?

Figuring out the answers to all of these questions will help you discover what you want your brand to be and how you’ll achieve it. Even if you can’t think of a unique angle for your blog, that’s fine! Maybe the angle you’ll be known for is that your writing is always rock-star solid. Who knows!

Point is, don’t hesitate to think outside the box! Whether it’s beauty mogul, Huda Kattan, or the hilarious makeup tutorials done by the queen of weed, Brandi Fernandez, you’ll very rarely find a niche incapable of becoming popular.

If you do it well and do it persistently, any brand can have an audience.

Fun fact: Contrary to popular belief, you also won’t need millions of subscribers within that audience in order to make money off of your beauty blog, become an influencer, etc. You can just as easily achieve these goals with several hundred to several thousand fans, by becoming a micro-influencer. The more you know!

Step 2: What’s in a name?

You’re also not going to be able to actually get started on your beauty blog until you decide what to call it. This step is obviously important, since for a lot of your audience, your name will be his or her first impression of you. A bad name can turn a potential follower away in seconds. It’s no surprise then that because this step is so crucial, it’s also the one that scares people away from starting a beauty blog the most.

scared woman hiding face with hands

While you absolutely need to give this step the proper time and consideration, it also doesn’t have to be as difficult as you’ll make it out to be. There are tons of popular cosmetic keywords you can choose to target in your name. You can get help from third party generators, like the Business Name Generator. You can even get inspiration from the different trends of today’s generation (hint: millennials always go bananas over puns and memes).

If you already have a website for your makeup business, you should host your blog on that same site. It’ll help you with SEO! But if you’re starting a beauty blog from scratch, make sure that whatever name you pick is available to be purchased as a website domain name! If it’s not, time to go back to the drawing board.

3. Building your blog

One of the most popular blog platforms in the world – and the one that we use – is WordPress. This is what we personally recommend. There are tons of reasons to choose WordPress, but its most attractive features are that:

  • It’s free
  • It has tons of templates to choose from (even beauty-inspired ones!)
  • It’s simple to customize, so even a beginner will have no trouble getting setup

Ultimately, though, it’s entirely up to you! Research into the different platforms and decide which one speaks most to you. Then you can get building from there!

Step 4: Post and share quality content

You don’t need an expensive camera or the writing skills of Shakespeare to create good content for your audience. So long as your knowledge of the beauty industry always shines through and your smart phone’s pictures aren’t the quality of a potato, you’re fine. What’s really important are two factors:

1. You post blog articles frequently

No one likes being ghosted, and this applies even to beauty blogging. How useful to her subscribers is a blogger who emerges once from her cave every other month, throws up an article, and then retreats back to the shadows? Gaining notoriety means staying relevant, so post regularly – even if you’re sleeping!

woman holding coffee but asleep at laptop

“Wait, what?”

Yeah, you heard me. For starters, not all of your audience will operate in the same time zone as you. Secondly, it’s only natural that there will be times where you’ll want to take a vacation and not be posting. Beauty bloggers are masters of time management; whenever you have more time to spare, you can write multiple articles at once. Blogging platforms like WordPress will even allow you to schedule them in advance, too.

“But I might start writing crappy blog articles in an attempt to always be posting something!”

Good point! Although posting blog content on a regular basis is part of any successful beauty blogger’s job description, quality is still more valuable than quantity. If there are times where your brain’s hit a creative wall, or nothing you write seems to be any better than wet garbage (it happens to all of us), the safest option is not to force it.

In situations like that, try going back through your blog archive and see if you have any articles you can repost, edit, or revamp. When you’re struggling to come up with a brand new, organic idea, sometimes editing is a far easier task. The general notion towards blog content is that there is wiggle room here. So long as you post as much evergreen material as you can (meaning, stuff that’ll stay relevant for a long time), you’ll set yourself up for success.

2. You have a social media presence to share your work

Facebook, Instagram, Snapchat, Pinterest, Twitter – these are all your best friends! For extra icing on the cake, you can also start using YouTube to post videos of your tutorials, AMAs, etc. All well-known beauty bloggers operate on all different sorts of media to produce their content and promote their business. You definitely should, too. Social media will be your greatest tool in helping your odds of promoting yourself to potential followers.

Just like with your blog articles, there are apps that you can use to bulk schedule your social media content in advance, and then share everything for you. Here at QC, we use Later and Hootsuite, but there are tons of options to choose from.

A strong social media presence shows your audience that you’re there, like an invisible friend. Everyone loves a hard worker that’s passionate about what they do, and who’s succeeding in life. The world sucks in a lot of ways lately, so as a beauty blogger, your job will not just be to provide informative content. It’ll also be to provide a positive escape for all those who will look up to you. You’ll be the comfort zone they turn to when they need a short break from their struggles.

That being said: every pro has its con. Likewise, it’s a fine line between staying relevant and shoving yourself too much into everyone’s faces. Just remember to listen to that little voice inside that warns you when you might be going over the top!

woman writing on laptop, surrounded by makeup and fashion products

Step 5: Knowledge is power!

Whether you’ve been doing this for years, or you’re just starting out and still learning how to do makeup, you’ll benefit from exploring different makeup schools and taking classes.

“Whoah, why do I need classes if I already know what I’m doing?”

Just because someone’s a beauty blogger doesn’t mean they know everything there is to know about the craft. The people who think they know everything are usually the ones who know nothing. You might as well call them Jon Snow and exit out of their page. But you? You’re a true artist, and true artists understand that they’ll never know everything there is to know about their passion – but that will never stop them from trying to learn!

Online makeup schools like QC Makeup Academy are the perfect solution! In addition to a variety of makeup courses, programs touching on other popular areas of beauty blogging are also offered, such as Fashion Styling and/or Hair Styling Essentials.

Especially in the world of beauty, fashion, makeup, etc. the trends are ever-changing. Something that’s popular yesterday could very well be replaced by the latest and hippest look today. There will be the invention of new techniques and applications you haven’t tried before. If you think you know everything? #SorryNotSorry, but you’re wrong.

If you really want to be successful and stand out from your competition, you need to be humble enough to accept that there will always be things you can learn and ways you can improve. You may just find that doing so will only continue to grow your beauty blogging business.

beauty vlogger filming makeup tutorial

So now that you’re basically an expert at getting a beauty blog started, what are you waiting for? 2020 won’t slow down for you, and we all know it’s not going to write itself! So go, vamoose, scoot! You’ve got this, and remember: we believe in you! Xo

Want to build on your cosmetic knowledge with expertly-taught classes? Enroll in one of QC’s leading online makeup courses today!

makeup artist applying makeup in her client

How to Write a Makeup Artist Contract

By | Makeup Tips and Tricks, Tutorials & Tips, Your Makeup Career | No Comments

Not all makeup artists use contracts for their makeup jobs. If you have a home studio and book clients for small events, odds are you don’t need a contract. But for larger makeup jobs, where you’re going to travel to meet your client or commit an entire day of work to a single client or event, a good makeup artistry contract will help protect you and your business.

Read on to find out more about how to write a makeup artist contract.

makeup artist preparing her contract

What to Include in your Contract

A few years ago we wrote a full article about exactly what you should include in your contract. Below is a summary of those points, but you can find the full outline here.

  • Information on your client including contact information and any allergies/conditions they may have that will affect the products you can use
  • A clear outline of your services including the location, times you will be working, the scope of the job, etc.
  • Your payment terms, including the final price and any payment arrangements. For example, if a deposit is due in advance, etc.
  • Cancellation clauses including a clause that protects you in case of unforeseen circumstances
  • Indemnity clauses that protect you and your business against being sued for negligence

Best Practices for Writing Your Makeup Contracts

makeup artist client signing a contract

Contracts can easily be overdone or completely useless. If you want a simple makeup artistry contract that actually does its job, follow these important points:

  • It’s a good idea to use a basic template, and to have a lawyer scan it over to identify any potential legal problems ahead of time. After all, a contract is there to protect you and your makeup business.
  • Use simple, straight-forward language. Don’t try to be fancy with your contract. Use “you” when referring to your clients and “I” when referring to yourself.
  • Be specific and avoid words that are open to interpretation. For example, instead of saying “afternoon”, say “from Noon to 5pm”. This avoids having clients argue with you about semantics.
  • Some clients will ask you to revise some elements of your contract. This in itself isn’t outrageous. Most clients might ask for a slightly different payment structure/deadlines or ask you to clarify terms, etc. However don’t let a client browbeat you into removing your cancellation policy or make other changes you’re not comfortable with.

How to Use Your Makeup Contract

Using makeup contracts properly will help protect you and your makeup business. Here’s a quick rundown.

  • You should use a contract with every client if possible. You can use shorter contracts for quick same-day appointments.
  • Read through the contract with your client and explain it to them in plain language. Make sure they understand what they’re signing.
  • Send your client an electronic copy of your contract in a format that is not easily editable, like a protected PDF document.
  • If a client doesn’t sign the contract in front of you or if they printed your contract themselves, be sure to re-read the contract to ensure it hasn’t been altered in any way.

Makeup artistry contracts can be a pain to set up initially, but trust me, if anything happens, you’ll be glad to have it!

Have you ever written a makeup contract? Let us know if you encountered any unexpected problems in the comments below!

Wondering what you should you do if your client leaves you a bad review? Check out this guide on how to maintain your reputation!