Are you stuck in a rut? If makeup artists in your area are all getting their basic certification, what can you do to gain an advantage? Having a few extra skills on your makeup artistry resume can do wonders for your career. Nothing says “capable professional” like additional professional training in a related field. If you excel in multiple services, you’ll rake in the clients. Why would they need to go consult yet another professional when they’ve got you, a double threat?
If you’re already a certified makeup artist and want to continue your education, how about setting your sights on skincare training? Keep reading to find out how to use skincare training to boost your makeup certification!
New skills = more credibility
In your skincare course, you’ll add a variety of hard skills to your tool belt. Learning how to create an effective anti-aging skincare routine, anyone? You’ll also hone in on a lot of soft skills along the way, too. Once you’ve tacked on an additional certification to your resume, you’ll boost your credibility with both old and new clients.
With older clients, you have a chance to show that you really are committed to providing the best services. Even though you already have your makeup artistry certification and can work in the industry, you’re striving for more.
With new clients, you’ll show them that you’re not like all the other makeup artists on the block. You’ve spent time refining your talents and adding to your skillset. And the cherry on top? You’ll be able to command a higher salary because of your extra training!
You’ll build strong relationships
As you build your business, you’ll want to build up a strong list of returning clients. Loyal clients will not only enlist your services for themselves, but they’ll also refer you to new clients. Building strong relationships goes beyond just being personable. Skincare inherently allows you to delve into your client’s past and try to build a routine that helps them attain their goals. You aren’t just providing them with a one-off service!
Skincare consultations are much more personal than a standard makeup consultation. Think about it: when you’re conducting a makeup consultation, you consider her facial features, what she wants done, and the occasion for the makeup. With a skincare consultation, you’re thinking more about her lifestyle. What products does she usually use? What’s her day to day routine? Does she spend a lot of time on her skin? What does she want her skin to look like in a month, a year, a few years down the road? As you continue to meet with them, you’ll be able to strengthen your client relationships.
Inform your professional recommendations
Exceptional service means you’ll go above and beyond. When you’re conducting your consultations, you’ll be able to use your skincare knowledge to find the best products for your client’s needs. If you see that she needs that extra shot of hydration, why not go for it? At the end of the appointment, take the opportunity to make a lasting impression.
Building a daily beauty regimen that works is priceless. If your client chooses to conduct a skincare analysis, you can provide them with recommendations that will improve their skin’s radiance over time. You’ll know how to identify their skin type and what their skin really needs. Knowing which ingredients are harmful to the skin allows you to help your clients from wasting their money on “miracle” products that don’t work. Can you imagine a former client coming back to you with acne-free skin after following your recommendations? Nothing can make you feel better than knowing you helped a client feel truly beautiful.
Work for more brands
If you’ve ever worked at Sephora or a department store, you know that different brands have different flagship products. Clinique may have an array of makeup products, but skincare products are their bread and butter. Good makeup artists are a dime a dozen nowadays. If you want to work for high-profile brands, you better know the ins-and-outs of a variety of products. Your makeup training certifies that you know the basics of identifying skin types and working with different facial features, but skincare goes even deeper.
As a skincare consultant, you’ll possess a hiring advantage. You’ll be well-versed in skincare jargon and know how to work the floor, guiding customers from the NARS products to the First Aid Beauty section! Selling your new skills means knowing how to use your knowledge in the right place, at the right time. With your training, you’ll be able to show and recommend skincare products with their dazzling cosmetic counterparts. Starting from the basics of their beauty routine to must-haves for date night, you’ll be an indispensable employee!
Packaging your Services:
Appeal to the budget conscious! With your new skills comes the ability to offer individual or combined services depending on your client’s needs. Nobody can say no to a good deal! Appealing combinations will show clients that you’re dedicated to curating unique services to cater to their needs. Showing that you care about them and the health of their skin will help you build relationships and encourage referrals.
Whatever you do, make sure you still offer à-la-carte services. Sometimes a client will already have a makeup artist but they don’t have the skills to help them build a skincare routine. If you offer those services together AND separately, you will open your business up to more opportunities.
Have we convinced you yet?