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Sarah Seguin

Student Feature: Caroline Edwards

By Education, Graduate Feature No Comments

Tell us a little bit about yourself!

Hi everyone, my name is Caroline! I’m 46 years old, with 4 children and 6 grandchildren. Before makeup came into my life, I worked in a special needs school. I adored it, and only left because my own child became chronically ill.

I love spending time with my family, friends, and generally having a giggle. Truth be told, you’ll often find me hanging out in my makeup room during my spare time. I eat, sleep, and breathe makeup!

Why did you decide to become a professional makeup artist?

I found makeup during a very dark time in my life. Struggling to accept my child’s illness, and that fact that he could no longer be able to go to school, I became very isolated. One day, however, an advert popped up on my news feed about becoming a makeup artist.

I’ve always loved makeup, but I never considered it a potential career for myself until that moment. So, I decided I would take the class for myself. No one could have foreseen how this journey would ultimately save me and help me grow. It’s absolutely the reason why I’ve gotten to where I am now!

Despite still being a makeup artist student, you already have your own successful MUA business. Can you tell us a little about its history, and the kind of professional services you offer clients?

I started building my bridal business last year. I figured, why not just bite the bullet?

I began by putting my name out there, which led to a position within the most beautiful salon. My coworkers there knew of my aspirations to open up my own business. They really supported me and encouraged me to go for it!

I’ve taken part in a lot of bridal photoshoots, in order to network with other suppliers and gain some professional images for my website. In addition to doing makeup, my business also offers skincare advice and makeup lessons (group sessions and/or 1-on-1s). I’ve slowly started adding hair-related services, too.

I just love to share my knowledge and help others!

You’ve been super busy lately working as a makeup artist for a feature film. WOW, that’s truly amazing (congrats are in order!). How did you land this job? What’s the experience been like?

This opportunity came to me after I’d connected with another makeup artist. We clicked straight away, and she has become a very dear friend. She was working on a film at the time, and after chatting for a while, she offered me a place on her team.

It’s been the most incredible, wonderful experience! The cast and crew are absolutely amazing. We’ve all become a little family unit. What started out as 1 day of work experience has turned into an ongoing job for me! It’s now been 10 months since I joined this film crew. I feel very blessed.

You look to have done your fair share of regular makeup, SFX makeup, bridal makeup, and even editorial makeup (for ELEGANT magazine). Of all these different categories, do you have a favorite one?

That’s hard! I adore every aspect of makeup. I think my favorite style, though, is red carpet glam.

That being said, I adore editorial makeup and photoshoots. Nothing can ever take away that feeling of seeing your work published!

You’re enrolled in Nathan’s Master Makeup Artistry course, and are currently killing it with an A average! How are you finding the program so far? (E.g. The tutor interaction, videos, course texts, assignments, student support, etc.)

I don’t have enough words to say how wonderful QC Makeup Academy is. Nathan is extraordinary! He’s honest, but never cruel. You always know that everything he tells you is coming from the heart.

If you want to learn and improve as an artist, you need to be able to take constructive criticism. It’s not harsh, nor is it meant to upset you. It’s merely to help train your eye and keep pushing you.

My whole experience has been nothing but a pleasure. The videos are clear to understand, and in addition to looking beautiful, the text books are full of all the information you need! I found the assignments to be very detailed.

There are quite a lot of them, so you must work hard to be able to learn. But you WILL learn, and gain all the tools you need to do this job professionally!

It’s also worth noting that my fellow students are simply awesome. The student-run support group on Facebook has been life-changing. There’s a very real sense of family community within QC, whether it’s between the students, or extended from the staff. I love that!

What made you want to enroll in QC’s Portfolio Development Workshop? What specifically do you hope to learn and take away from it?

I thought it would come in handy to understand how to organize photoshoots and develop my business portfolio. After all, without a decent portfolio, how can I properly showcase my work?

Why did you enroll in online makeup courses instead of offline?

It would be impossible for me to attend in-person classes with all my personal commitments! So physical makeup school wasn’t an option. After that, I turned my focus to online schools.

I had initially done a few online courses elsewhere, but they really didn’t teach me much. After that, I researched some online makeup schools, and QC Makeup Academy jumped out at me. The deal was sealed from that point on!

Is there a particular technique you’re still working to improve?

I’m always working on my skills! But for me, blush and lips are things I want to take to the next level.

Name your Holy Grail product that ALL makeup artists should have (and why)!

I don’t have just 1 product. But I AM in love with the brand, Charlotte Tilbury. In my experience, her product line works beautifully for bridal makeup. They’re also just as awesome for editorial looks, too, since they show up so well on camera. I couldn’t be without her products!

Maximize your time at home by earning your professional makeup artist certification! Enroll today in QC’s leading online Master Makeup Artistry Course!

Maximize Your Time at Home by Getting Your Makeup Artist Certification!

By Education, Your Makeup Career No Comments

We’re not going to sugar coat it: things have been rough lately. The world over is stressed and anxious about the COVID-19 crisis, and rightly so. The majority of us have been advised to stay home and help ‘flatten the curve’ by practicing social distancing. At the current moment, it’s up in the air how long this new way of life is going to last.

But I’m going to let you in on a little secret: while this situation does suck, it also presents you with a very unique and special opportunity.

We’re willing to bet that you’re crazy about makeup. (Why else would you be reading this?) Chances are, it’s your passion. You probably entertain dreams of turning it into a career. But regular life can sometimes have a way of postponing our dreams – especially when we allow it to.

If you’re spending your day at home, you probably finally have the time, the privacy, and the freedom to take this leap. You can start the path towards a bright, exciting future. You can devote your life to makeup artistry, and when this is all over, get paid to do what you love!

How can you do this? Simple: use your time at home right now to earn your makeup artist certification!

Maximize Time At Home With Makeup Artist Certification Blog - Makeup on Pink Table

Online makeup school is the best (and safest) option!

To earn any sort of professional qualifications as an MUA, you’re going to need to get your education. However, in-person makeup classes aren’t exactly an option right now. For starters, most brick-and-mortar schools are closed. But secondly, even if they were open, it’s not exactly a safe environment with adequate social distancing.

You’d need to travel to and from the school, be in a room full of other people, and (worst of all) touch your models’ faces. These are all things that will increase your chances of getting exposed to the virus, or other unwanted germs. It poses too much of a threat! There’s no way you could guarantee your safety, or the safety of others.

Online makeup school, however, eliminates ALL of these risks! Even before the COVID-19 crisis, more and more makeup artistry schooling has been moving to an online platform. It provides aspiring MUAs with the exact same quality of education (in some ways, even better). The main difference is, online schooling can be done without ever leaving your home.

Over the years, it’s become an increasingly popular option for students wishing to learn the craft at a professional level (and we’ll touch on the reasons why in a moment). But right now, it’s the only option. For the time being, online makeup school is the only way you can receive expert, reputable training – WITHOUT putting your health in danger!

It’s good for your mental health!

Not only can you utilize online makeup school to make your future career goals come true, it can also benefit you during the present pandemic. The combination of stress, fear, limited social interaction, and home isolation can make for a pretty negative cocktail of emotions. For many of us, the quality of our mental health has been (or will be) impacted.

It’s easier to spiral downward when you don’t have anything positive to keep your brain occupied. If you don’t something good to look forward to or focus on, it’s going to be all too easy to fall into a depression.

Finding ways to decrease your stress will help improve your mental health. From ‘you’ time, to establishing a routine, to limited screen time – it will require a conscious effort, but the rewards will be well worth it. Education is another excellent coping strategy! It keeps your mind sharp, maximizes your time at home, AND betters your mood!

Makeup model apply blush on cheeks: getting your makeup artist certification article

Online makeup school is convenient!

If you were attending in-person makeup classes, you’d currently be SOL until the pandemic is over. You might even lose a semester of tuition and have to delay your training until next year! But online makeup school allows you to pursue your schooling, uninterrupted, all from the comfort of your own home! Whether you feel like chilling in the living room, lounging in bed, or setting up a home office, you can do your schoolwork wherever you please!

(You can even do it in the bathroom. Hey, we won’t judge!)

Another great benefit of online makeup school is that there many provide no deadlines or timelines to adhere to. You never need to worry about your education conflicting with your personal schedule.

Pro tip: Just keep in mind that this level of freedom can make it easy to procrastinate. Try not to leave everything to the last minute! Create a realistic schedule for yourself that will allow you to regularly focus on your studies. This way, you can stay on track.

Many of QC’s students and grads found that by simply devoting 1-2 hours per week on their course work, they were able to graduate in as little as 3-6 months. This is more than doable for most lifestyles!

If you’re curious about more ways to maximize your makeup education and practice while at home, check out these 4 incredible tips by QC’s executive tutor, Nathan Johnson!

It’s easily affordable, even during a pandemic!

We get it: a lot of people are unfortunately unable to work right now. For some, money might be tight. Don’t let this scare you away from following your dreams, though! With proper research, you’ll find that many accredited online makeup schools are more than affordable.

Mobile video of professional makeup artist applying makeup on model

In general, online school will almost always be cheaper than brick-and-mortar schools. This is because things are done electronically. There’s no physical campus incurring fees or maintenance costs. If you want to get your makeup artist certification, but don’t want to worry about going broke in the process, online schooling offers the same quality level of education at a fraction of the price!

For the amount of course materials, makeup products, expert training, and ongoing perks received, students find that they get a LOT for such a reasonable price!

Online makeup school will prepare you for a life-long career in the industry!

Is it really possible to get the same level of training from an online makeup school as you would at an in-person institution? This is a common question, and the answer is a resounding YES!

Not only are you taught by professional makeup experts (who work in the field themselves), you’re also provided with high-quality products to aid in your learning experience.

In addition, this learning experience is a lot more individually focused. Because each lesson is geared specifically towards YOU, without other students to focus on as well, you’ll find that you’ll absorb way more info than you would in a physical setting.

For a deeper breakdown of how online makeup schooling compares to in-person classes, feel free to keep reading here!

In general, makeup schooling is a necessity for anyone wishing to turn it into a career. Not only does it make you a better artist in general, it will help you stand out from the competition, too!

If you have little to no experience, makeup foundation courses will teach you from the ground up. Once you’re at a more advanced level, specialty programs help broaden your skill-set, and strengthen your resume with further certifications.

Photo of professional makeup artist's hand applying eyeshadow to model

For instance, once you earn your makeup artist certification, you can always build on your qualifications by adding additional training in any of the following areas:

If you one day want to run your own company, a makeup business course would do you wonders. Or say you already have your own business and wish to expand your services. Certifications in Hair Styling, Fashion Styling, and/or Skincare Consulting would take your career to the next level!

(The best part? A LOT of these services can be done remotely, so you can still work, pandemic or no pandemic!)

Pursuing your goals of becoming a professional MUA is one of the single greatest things you can do for yourself, especially now. In a time when it feels like everything’s so crazy and chaotic, it’s important that you take charge of the things that are still in your control. Part of the challenge right now is perspective; focusing, wherever possible, on the positive.

It’s still there, even if it may feel difficult to see. You may just need to push yourself a bit harder than normal, that’s all. The thing is, you’re stronger than you realize. We believe in you. You can totally do this!

Maximize Time At Home With Makeup Artist Certification Blog - Woman Making Heart Shape with Hands

Keeping reading to find out why QC Makeup Academy is the perfect online makeup school to help you earn your makeup artist certification!

The 3 Best Online Tools to Market Your Business at a Low Price

By From the Experts, Your Makeup Career No Comments

Australian MUA, Charlotte Ravet, is the proud owner of her very own hair and makeup business. From bridal, to editorial, to film and television, and everything in-between – Charlotte provides a wide variety of services that cater to all types of clientele!

Her extensive resume includes working for Prada, L’Oreal, and even the cast of the hit show, Glee! A developer of educational programs, Charlotte has even been awarded Best Makeup Educator of the Year by the Australian Industry Makeup Awards.

Here, she examines the best (and cheapest) online tools to help you market your makeup artist business!

Over the last few weeks, freelancers and makeup artists alike have seen their number of clients decreasing due to the coronavirus crisis. Thanks to social distancing, people everywhere are being advised to remain indoors as much as possible. But what many don’t realize is that staying home can also be a gift!

On a regular day, our schedules can get insanely hectic. We often forget how to make time for other goals and aspirations. Being stuck at home can allow us to do all the things we never usually have time for. We can turn this from a negative to a positive!

As a freelance makeup artist, the amount of effort you dedicate to both your brand image and business marketing are both essential! This is especially the case when trying to network and connect with new clients.

Get Your Name Out There

The first step to finding new clients is to be seen! It’s important that you know how to project the right image of your business. There are countless marketing tools that can help you gain online visibility, but here are 3 specific ones we will explore in more detail:

  1. Your brand image + logo
  2. Your business website + SEO
  3. Your social media channels + content

Let’s break each one down…

1. Your Brand Image + Logo

When your client looks at your work online, you want to give her a way to identify YOU from all the competition. What makes you different? How do you stand out? Importantly, why should this potential client choose to work with you?

Your branding should be able to speak for itself and answer all of these questions!

Here are a few tips to help you create your very own niche:

  • Choose a consistent color palette and font that will be used for ALL of your documents, websites, business cards, etc. This is going to play a HUGE role in your branding. When you think of notable companies, you can easily identify them through their smallest details. For example, if I said “Coca-Cola”, you likely immediately envision its cursive font and red and white colors. You want your business to be this easily recognizable, too!
  • Pay attention to detail. When creating an online presentation, business cards, social media posts, etc., there are tons of different online software you can use to help. For example, I highly recommend Canva. Canva is an online design website where you can create all types of materials, upload your own images, and create great designs at no cost! (There are paid options also available, but even the free services provide all the basics!)
  • Don’t be afraid to ask for help. When creating your logo, one option at your disposal is to outsource the project to other is a great website for this! It connects you to other freelancers, provides quotes, and allows you to hire them for all your online work – all at your own convenience. Simply post your project, and receive bids from freelancers from all over the world. But don’t forget to read that person’s reviews before hiring them!

2. Your Business Website + SEO

Your business website is the platform where you display your services to clients. Other notable information to include would be your:

  • Biography
  • Contact info
  • Prices
  • Reviews
  • Certifications
  • Online booking forms, etc.

Importantly, your website is also where you’ll show off your portfolio of work! Just make sure that the images you use are high resolution and look professional.

There are many online platforms you can use to create and host your business website. Many of them will offer templates, making the process much simpler for those who aren’t all that tech-savvy. You may also have the option to purchase your own company emails. Both Wix and WordPress are wonderful tools you can use!

Here are 3 amazing examples of professional portfolios and websites that you can use as inspiration.

Pro tip: Be careful with your domain name! Try to choose a short domain name that’s easy to remember. If you want to be found locally by your customer, you can choose a domain suffix from your country (such as ‘.ca’, ‘’, etc.). However, if you want to be recognized at an international level, you should use ‘.com’ as your website’s domain suffix.

The Importance of SEO

Your makeup artist business won’t appear on a Google search simply by creating a website. This is determined by your website’s SEO. By using specific keywords, and having your website linked from other sites, you can improve your chances of getting a higher SEO ranking and appearing in Google’s top search results.

SEO can be time-consuming, and hard to understand if you’re a beginner. If it feels a bit too overwhelming, why not outsource it to an expert? There are tons of agencies and/or freelancers who offer a monthly rate in exchange for assisting with your website’s visibility.

Yes, it may initially cost a bit of money, but as soon as it starts rewarding you with more clientele, you’ll have more than a return on this investment.

Also, don’t forget to ask your clients to give you a review! This will help your next clients to know about the quality of your work, while helping the overall visibility of your business.

3. Your Social Media Channels + Content

Consistency is key when it comes to social media! Create posts regularly, with easily-identifiable content. Ensure to use the same color palette, the same font, and even (when possible) the same angle for your posts. This will all help your clients easily recognize your work.

Think of your social media channels as your very own magazine! When your clients look at your page, what do you want them to think? What feelings do you want to inspire?

Just keep in mind that in terms of content, creating beautiful makeup is not always enough. You might want to consider the way you intend to present your content, too. Apps such as Whitagram give you the option to customize the format and aesthetic of your posts. If you’re looking for more ideas, here are 5 other apps you can use to edit your Instagram posts!

Social media is an essential marketing tool to help strengthen your online presence, but it can also be hard to manage. If you’re ever short on time, or just want to plan ahead, you can use platforms such as Planoly or Later to create/schedule your posts in bulk.

Remember: Mornings and evenings are the best times to post content times. This is when people are proven to be the most active on social media!

Over the course of the next few weeks (perhaps longer), you’ll have the opportunity to revamp your online visibility and marketing strategies. Maximize your time at home by readying yourself for the next season! Give your online presence a fierce makeover, and you’ll be amazed at how quickly you start booking clients once things go back to normal!

Want to become a certified makeup artist while hanging out at home? Enroll today in QC’s leading Master Makeup Artistry Course, and graduate in as little as 3-6 months!

How to Work Remotely as a Makeup Artist

By Your Makeup Career No Comments

When a large part of your career involves touching someone else’s face, something like the novel coronavirus COVID-19 can appear disastrous to your livelihood. Here’s the thing: while it’s true that you should be keeping your distance from others right now, it does NOT mean that you can’t provide any services.

In fact, there are still plenty of beneficial services you can offer your clients! Your makeup career doesn’t have to suffer. Sure, you can’t necessarily do actual makeup on your clients’ faces. But you still have a lot of options that don’t involve coming into close, physical contact.

So what sort of options are currently available to you? How can you work remotely as a makeup artist and still make a liveable income? Keep reading to find out!

Option #1: Offer Consulting Services

This is a really great opportunity for you to build upon the services offered by your makeup business. For starters, adding additional services that go beyond makeup opens you up to an even larger clientele. It can also be used to increase your service rates and overall income!

How to Offer Consulting Services

There’s also a lot of wiggle room for what this can look like. You technically could provide consultation services in-person, though it’s not recommended at the current time.

Take into account where you live, how bad the coronavirus situation is in your area, etc. If things are still relatively safe, both parties have no symptoms, and the proper precautions are taken by you and your client, you might be able to get away with meeting in-person.

That being said, a safer alternative for now could be to offer virtual consultations. Skype, Uber Conference, Google Hangouts Meet are all examples of platforms you can use to hold online appointments with clients.

This way, you can provide the exact same service you would in-person – but from the comfort and safety of your own home.

Different Consulting Services to Consider

In terms of the types of consultation services you can provide, there is a lot of flexibility here as well. While you shouldn’t be applying makeup to your client’s face right now, you can still use your expertise to help guide her through doing the process herself.

Or maybe you can offer consulting services to help your client choose the type of makeup to buy. You can also offer skincare consulting, hair styling consulting, and even fashion consulting (just to name a few other possibilities).

Basically, if there’s a relative service you can provide clients, that can be done without having to physically touch them, go for it! The sky’s the limit if you’re willing to get creative!

Option #2: Teach Makeup Lessons

To build off of what we mentioned above, another service you can provide is to actually teach others about makeup artistry. This can be as in-depth as you want it to be!

For example, maybe you want to refer to your certified education, training, and experience to teach clients makeup theory, applications, and techniques. Alternately, perhaps clients would come to you with a given look, and you’d help teach them how to execute that specific look on themselves.

Depending on how complex you want your makeup lesson services to be, you can consider putting together some sort of outline, curriculum, and/or written text. Something tangible that can be provided to your clients before, during, or after the lesson(s). It could be as simple as a one-page document that summarizes what they learned during their lesson!

However, we need to clarify: in all likelihood, the lessons you’d be teaching wouldn’t be the same as what your client would learn from an accredited makeup school. You also wouldn’t be able to provide them with any sort of licensing or certification upon completion. So just make sure that your clients know this. This way, they don’t have any misinformation or unrealistic expectations.

Rather, makeup lessons (as taught by independent MUAs) are more often a fun, more laid-back learning experience offered to the client. They can help the client pick up some tricks of the trade, as well as tips for building upon their beginner skill level.

Option #3: Start Your Own Beauty Blog/Vlog

If you have a bit of extra time on your hands these days, what better way to take advantage of it than by starting your very own blog/vlog? You can choose to keep it strictly written, or film videos of yourself on a channel like YouTube. Maybe you want to do both!

Running your own beauty blog/vlog gives you the chance to get your name out there on a more global scale. While a large part of your audience may never turn into actual clients, it can still play a direct role in growing your clientele. The bigger your fan base and notability, the more likely that clients will hear of you and actively want to work with you. The same goes for other professionals within the industry!

That being said, creating a beauty blog/vlog can require a lot of time and effort, namely if you want to do it well. If you have any hopes of it potentially gaining traction and bringing in a large audience, it can’t be thrown together hastily. If you want to make this a part of your makeup career, be prepared to take it seriously.

Put in the hard work! If you haven’t already done this, establish your brand. If you wish to be known for a particular niche, put in the leg work to figure out what this is and how you aim to achieve it. Create and publish quality content on a regular basis, and always try to stay current. (This will help you be relatable to your audience.)

Find ways to tie it in and promote it with your business’s social media channels. Market wherever you can! Trust us: your efforts WILL show in what you put out there, and people will appreciate you for it.

For more helpful tips on starting your own beauty blog/vlog, keep reading here!

Option #4: Further Your Makeup Education

As a makeup artist, there is ALWAYS more you can learn! We’re also willing to bet that because you love your craft so much, you’re always excited to expand your skill-set and soak up as much knowledge as possible. So why not utilize your time indoors by signing up for an online makeup class?

For those of you who are brand new to the industry, this is the perfect chance for you to enroll in an online makeup class and get the ball rolling. In light of the current pandemic, online makeup school is the safest way for you to learn how to do makeup.

Your learning experience will be just as thorough as it would be in-person. You’ll be able to do it on your own time, and you can do it all from the comfort of your own home! For anyone starting their makeup journey at a beginner’s level, an all-encompassing makeup course, such as QC’s Master Makeup Artistry program, would be the most beneficial to your success.

There may be others reading this that don’t need to learn how to do makeup. But just because you aren’t starting from square one, doesn’t mean there isn’t something out there that you don’t already know yet!

For example, QC Makeup Academy offers a thorough Pro Makeup Workshop for MUAs already at an advanced level. It skips the basics (since you know all those already), and helps you build on and fine tune your current skills.

It doesn’t stop there, though! Have you ever considered branching out and exploring other areas of the makeup world? Imagine how impressive your resume would be if you had a certification in Special FX makeup or airbrush makeup!

Perhaps you want to learn more about the different makeup styles and trends from around the world. In that case, a class such as QC’s Global Beauty Workshop would be exactly what you’re looking for! Or, if you were interested in those consulting services we discussed in Option #1, you can take courses on topics like skincare, fashion consulting, etc.

Hair styling, for example, can easily become a regular, hands-on part of your makeup business, once the coronavirus pandemic subsides and things return to normal!

Taking this time to further your education (and even earn more accredited certifications) is only going to help your makeup career! It will strengthen your skill-set, improve your business, look great on your resume, and impress your clients. Plus, it’ll definitely help you stand out from the competition!

Making the best of a bad situation can come down to the way we choose to look at it. If you see our current circumstances entirely in a negative way, you’ll see negative results. But if you try to see things positively, you’ll realize just how many opportunities you still currently have at your disposal!

Use your time to your advantage, and keep your eyes on the prize! You’ve got this!

Want to know how to pass your online makeup course(s) with flying colors? Keep reading for 5 awesome tips!

How to Get the Most of Your Online Makeup Training While Socially Distancing

By Education, Your Makeup Career No Comments

Over the past week, the hashtag #FlattenTheCurve has gone viral. In an effort to contain the novel coronavirus COVID-19, people everywhere are being urged to stay at home and limit contact with others.

For those of you studying makeup artistry with an online school, your first thought might be: If I can’t be around other people, how can I get the most out of my education? Don’t I NEED to demonstrate my skills on models for my video assignments?

We have great news, though: just because you’re socially distancing right now, doesn’t mean you can’t still get the most out of your online makeup training and learn how to do makeup properly!

Tips for Maximizing Your Studies While Stuck at Home

1. Review Your Course Materials

For starters, once you’ve received your online makeup course materials, take the time to go through everything. See what awesome makeup products you’ve been given in your kit. Browse through each Unit and its corresponding materials to see how much information each Unit will be teaching.

We’re not saying you need to devote hours to this. After all, you’ll get way more thorough when the time comes that you’re actually working through the course. The goal with this step is for you to get an idea of how much work you can expect to be involved with each Unit, and the course as a whole.

2. Make a Schedule

Maybe recent events have left you at home with a LOT of free time on your hands. Maybe you’re still able to work remotely, have children to take care of, or are otherwise still pretty busy. Either way, you’ll have the best chance to excel at your coursework if you ensure to schedule specific times where you can give it your full attention.

If you’ve already taken the time to go over your course materials, as suggested in Tip #1, then you should already have a good idea of the amount of time you’ll need to devote to each Unit. You can then build on this by asking yourself the following questions:

  • Do you have a goal date for when you’d like to have the entire program completed?
  • With your current schedule and daily responsibilities, how much time do you realistically think you can spend on your schoolwork each week?
  • From there, are you able to reserve a certain amount of time each day for your schoolwork? If not, how many days per week could you devote to your studies?

Once you’ve figured out the answers to these questions, you can create your school schedule. Determine when and how often you can realistically focus on your course. Give yourself deadlines for quizzes and assignments. Set due dates for when you’d like to have a given Unit finished and submitted.

The nice thing about online makeup school is that you can learn how to do makeup entirely at your OWN pace. You can put together a regular routine that allows you to healthily balance your course with the rest of your life and responsibilities.

Remember! You don’t have to spend tons of time on your course!  If you devote only 1-2 hours per week to your studies, you can graduate from most QC courses within 3-6 months. That’s totally doable for most lifestyles!

3. Stick to Your Schedule

One fatal flaw that so many of us are guilty of is having all the right intentions and drive to get something done… only to lose that willpower and start slacking once our game plan has been put into place.

The downside to having so much freedom with online makeup school is that it becomes all too easy to procrastinate and push everything off to the last minute. As a makeup artist, you need to be self-disciplined and organized. This is especially the case if you have dreams of running your own MUA business.

The habits you establish now, as you work on your training and education, will formulate the makeup artist you’ll eventually be in the working world. You don’t want to give yourself any disadvantages by creating bad habits from the get-go!

Let us be clear: we totally understand that life doesn’t always go as planned. Things can get crazy and unpredictable sometimes. There may be instances where you aren’t able to abide by your schedule. Maybe sometimes, you’ll do more schoolwork in a given week. Maybe other times, you’ll do less.

That’s okay! So long as you keep yourself focused and start fresh the next day, we know you’ll be just fine!

4. Practice on Yourself

Yes, it’s normally encouraged that you practice your makeup skills as much as possible on someone else. This is because, as a professional makeup artist, you need to learn how to do makeup on different skin types, tones, ages, etc.

You need to gain experience working with different gender, skin conditions, and the like. If you only ever practice on yourself, you’re only getting good at putting makeup on ONE face.

Here’s the thing: right now, it isn’t exactly safe to be coming into close contact with others. For their safety, as well as your own, you definitely don’t want to be putting your hands all over other peoples’ faces.

But that doesn’t have to be as damning to your makeup education as you may think it is! It’s important to remember that while things are a little upside down in the world right now, we’re going to make it through this.

These hard times are temporary, and the time will eventually come where you’ll be able to practice as much as you want on other people.

In the meantime, you still CAN learn how to do makeup by practising solely on yourself. On top of practicing the looks and techniques being taught in your course, don’t be afraid to get creative! Play around with your products and try out as many looks as you can think of on your face.

Hey, you’re in the comfort of your own home – use it to your advantage!

5. Find Additional Ways to Get Inspired

Don’t forget either: in addition to practicing your application skills on yourself, you’re also learning a lot of other makeup essentials from your tutor. Your textbooks and course videos will educate you in things such as makeup theory and various techniques. Not only will you be reading about them; you’ll also get to also see them in action.

This lays down the fundamental groundwork that ALL makeup artists need to know if they want to not only learn how to do makeup, but do so at a professional level.

On top of this, you can soak up all sorts of wonderful, educational information through social media and other media content! Watch YouTube tutorials, browse Pinterest and Instagram. Curl up on the couch and check out the show, “Glow Up”, on Netflix. The Internet opens up a whole other world of possibilities for you to learn and get inspired!

Something else you can do is take a notebook and a pen, and brainstorm all the things you want to accomplish in your makeup career. Here are just a few questions you can consider:

  • Do I want to start my own freelance makeup business, or work in a salon?
  • If I want to start my own business, what could I potentially name it?
  • What types of makeup artistry do I want to learn (either currently, or down the road)?
  • What sort of marketing could I do?
  • Do I want to have a unique niche? If so, what could that be?
  • Do I gravitate more towards certain areas of makeup artistry (e.g. bridal makeup, editorial makeup, SFX makeup, airbrush makeup, etc.), or do I want to focus equally on as many areas as I can?
  • Are there any other services – such as hair styling, skincare consulting, or fashion consulting – that I’d want to add to my business, in addition to makeup?

Trust us: even just ONE of these questions alone could give you hours of ideas!

More than anything, what we want you to take away from this is that just because you’re being advised to socially distance yourself and stay home for the time being, it doesn’t mean that your makeup studies have to suffer in any way! By knowing where and how to focus your energy and thirst for knowledge, you can still learn how to do makeup AND make the most out of your course!

Want to make the most of your time at home? Enroll today in QC’s leading Master Makeup Artistry Course, and earn your certification as a professional MUA!

Why a Business Class is Essential to Your Makeup Career [video]

By Education, From the Experts, Your Makeup Career No Comments

Devyn Gregorio is a QC Makeup Academy Student Ambassador. You can find her on her YouTube Channel, DevDevGregs, where she makes beauty videos. Today, Devyn draws on her personal experience as a QC Graduate to share why taking the optional Business Unit is something all aspiring makeup artists REALLY need to do, as part of their makeup artist certification!

Watch her video below!

Let’s Recap

Devyn is a graduate of QC’s leading Master Makeup Artistry course, taught by professional celebrity MUA, Nathan Johnson. Within the program, there’s an optional unit at the end (Unit G) devoted entirely to the business side of the industry.

While students aren’t required to complete this business unit as part of their makeup artist certification, it IS strongly recommended. Business knowledge is particularly critical if you have dreams of starting your own freelance career and makeup business in the future!

Let’s take a look at what Devyn’s experience was with QC’s business unit, and why she – as a professional makeup artist – urges you to take full advantage of it!

Breaking Down the Master Makeup Artistry Course

Devyn begins by giving an overview of how QC’s Master Makeup Artistry Course works. There are 6 units within the course (A through F). Not only do these units break down the fundamental basics of makeup artistry, they also teach you makeup theory, core practices, various techniques, and the different types of careers you can get with your makeup artist certification.

There are also business components included within the course. While it’s technically optional (students can choose to skip past it), the materials and insight they provide you will only better prepare you for a career as a professional MUA. You can never go wrong with learning more areas of the industry!

Breaking Down the Business Units

Next, Devyn takes a look at each individual business unit offered in the Master Makeup Artistry Course. She also shares her expertise on why each one is useful to those wanting to become a professional makeup artist.

Business Unit #1

This unit is called “Starting Your Own Business”. Devyn describes it as a “crash course” of all the general information you need when wanting to start your own business – whether that’s in the makeup field, or ANY field!

Here, you learn all the different types of businesses you can start, such as:

  • A corporation
  • An LLC
  • Becoming a sole proprietor
  • Starting a partnership
  • And much more!

Even if you don’t want to start your own business, and are aiming to contract yourself out as a freelance MUA, Devyn explains how it’s still just as beneficial to understand the business side of things. After all, there’s more than likely going to be some sort of contract or negotiation involved when conducting business! Otherwise, for example, how can you ensure that you’ll get paid correctly or as agreed upon?

How Devyn Benefited From This Business Unit

She reflects on her experience with this unit as being very helpful in arming her with a general understanding of becoming an entrepreneur. In addition, this unit also delves into important topics such as:

  • Taxes
  • Whether or not your business needs insurance
  • If you’ll need an accountant, a bookkeeper, etc.
  • How to write and structure a business plan
  • How to write a cover letter
  • Creating a balance sheet and managing your finances
  • And more!

These are all good, basic principles of general business practice. As an aspiring MUA, having this level of understanding before going out into the working world will increase your chances of success. While this may not always be the most fun part of the job, the rewards it will bring you will definitely be something to smile about!

“This is the kind of stuff that nobody teaches to you!” Devyn says. We couldn’t agree more! While good makeup schools will ensure to provide this type of education, unfortunately, there are also many schools that don’t.

The result is that while students may walk away a better makeup artist, they lack the necessary tools and skills needed to start up their own business. Not knowing this can really hurt your career opportunities in the future!

Business Unit #2

The second business unit is called, “Marketing and Promotion”. For Devyn, this unit was particularly fun! It takes you through the 4 P’s of Marketing, which are:

  1. Product – what the product or service is that you want to sell to clients.
  2. Pricing – figuring out what to charge for your services.
  3. Place – where and how you intend to sell your services.
  4. Promotion – how you plan to get your name out there to clients.

As you’re marketing a service or product, these four areas will serve as your to-do checklist! Each step will help walk you through the process of properly and effectively marketing your product/services.

Next, Devyn examines each of the 4 P’s in more detail: what they all mean, how they directly relate to being a makeup artist, and how utilizing each one will help you successfully establish your makeup business!

Business Unit #3

Devyn then moves onto the third business section in the course, which is “Working with Clients”.  However, this unit doesn’t just focus on clients! You are also taught how to work with other partners, suppliers, and business associates within the industry!

Here, Devyn brings up a really excellent point: in order for your makeup business to be successful, you’re going to need to interact with people… and know how to do that well!

Indeed, as an MUA, you’re going to require some pretty strong people skills. Your job, after all, is an industry service profession. You need to be someone who’s easy to work with. More importantly, no client is going to want to book someone who makes them feel uncomfortable!

This is why knowing how to present yourself in a professional manner is so important. This business unit not only covers this topic, but also:

  • How to stay organized
  • How to manage your book of business

Devyn also touches on the sales training offered in this unit! For those with little to no business knowledge, this section is going to be critical. Some of the different areas of sales training you receive in this Unit involves:

  • How to overcome objections
  • How to tell the difference between a warm and cold lead
  • How to warm up a cold lead

Some of you may read the above and have NO idea what these terms mean. That’s okay! But it also goes to show the type of crucial knowledge this business unit will teach you. Having any type of sales training is going to do leaps and bounds for your MUA career – so why not take advantage of it when it’s being offered to you?

How Devyn benefitted from this Business Unit

Not only did she benefit from all the great information already mentioned above, but the various templates offered in this unit particularly helped her. In fact, she admits that she still uses many of them in her business practices to this day (particularly with bridal clients)!

Some of the templates you can expect to see are:

  • Sample invoices
  • Sample contracts
  • Sample e-mail templates
  • And so much more!

Having these templates at your disposal will not only help you learn – it also guarantees that you will look more professional to your clients and associates! The great thing about these templates that are a part of your course is that you can save them forever, and refer back to them whenever needed.

Business Unit #4

The final section is called “Special Topics”. It focuses primarily on the different things you should think about and consider when starting your own business and breaking into the makeup artistry industry. One example of this is the importance of networking!

How will you go about meeting other MUAs in the industry? What about models, photographer, hair stylists, and other vendors/suppliers? What if you want to be represented by an agency? More importantly, how do you plan to connect with clients?

With limited business knowledge, this challenge can be a daunting one. But with the proper training and understanding of the business side of the industry, it doesn’t have to be!

Devyn also points out how, when first starting out, you may need to get creative about where and how you find work, in order to build your portfolio. This final business unit also covers this, and provides really awesome tips!

Devyn’s final thoughts

Like many of you, Devyn admits that she, too, is still working on building her business each and every day. Whether that’s furthering her education, making more connections in the industry, growing her YouTube channel, or doing whatever she possibly can to improve herself as an MUA… Devyn knows the time and hard work it takes to be successful in the world of makeup artistry!

Like you, she intends to give it her all! The important thing is that you put in the effort to do everything you possibly can to be the best you can be. As a makeup artist, having a solid understanding of the business side of things is one of the greatest ways you can do that.

Unsure which online makeup school will give you the best chance at being successful in the industry? Find out why QC Makeup Academy can best help you earn your makeup artist certification and find work in the real world!

Get Festive with These 4 Wearable St. Patrick’s Day Looks

By Makeup Tips and Tricks No Comments

Interested in some fun St. Patrick’s Day makeup looks that are still wearable AND glamorous? We’ve got you covered! Put your makeup artist training to use on more than just your clients – give yourself a well-deserved, festive makeover.

Don’t have professional makeup artist training? Don’t worry, this article is just as much for you, too! While the best way to become an expert MUA is to take courses offered by accredited makeup schools, you can still have some serious fun with these looks!

Who knows? Maybe you’ll get inspired to take the next step and make a career out of your passion!

1. Smoky green eyeshadow

The best thing about this option is that there are SO many ways you can play with it. You could go for a a nice, emerald hue over your lid, blended out from the crease with a dark black. In fact, the color(s) you choose to add with this green smoky eye are endless! Violets, grays, and browns are also killer accent colors. But there’s plenty of room to get creative, so feel free to play with other colors, too!

Pro tip: If you’re trying to go for a more St. Patrick’s Day-inspired look, a great color you can pair with the green is gold. Gold liquid eyeliner would look absolutely fierce on a green smoky eye!

But maybe you want green to be front and center; the star of the show. This can also be just as wearable, if you’re wanting an everyday look. Playing with different green pigments can create a beautiful, harmonious look – without being too much.

If you want to be a little extra with it? Add some glitter to your lids, and finish off the look with a killer set of falsies! Smoky green eye makeup can be as drastic or as subtle as you want it to be. That’s what’s so awesome about it! It’s flexible; able to match whatever vibe you’re trying to achieve.

For a more wearable look, a seriously gorgeous tutorial that we recommend is Manny Mua’s olive green smoky eye. If you want something that focuses more heavily on an all-green result, this tutorial by cflowermakeup may be more up your alley!

2. Green eyeliner

You can incorporate green into your eye makeup without going crazy with the eyeshadow. Green eyeliner is another, more subtle way to have a festive, wearable St. Patrick’s Day look that still offers some POP!

There’s also plenty of room to play around with the look you want. If that’s something simple, it can be as easy as a liquid green cat eye with a natural set of falsies (or even just mascara). If you want to be a little more dramatic, you can also first use black liner and then outline the liner on the upper eyelids with a green liner.

Another possibility is working the green into your lower lash line. A nice, natural lid on top (with a subtle peach or light brown eyeshadow blended into the crease), topped with dark lashes and a soft, shimmery green along the bottom lash line can make for a killer look!

A great tutorial that demonstrates this type of look can be found here, on Indigo Moon Artists’s YouTube channel.

3. Green mascara

Most of us tend to stick with the classic brown and black mascaras. But a whole new world can be opened up to you once you start playing around with different colors! Shiseido, for example, offers an emerald green mascara that will leave you absolutely shook.

Of course, adding a green mascara to green eye makeup will take your St. Patrick’s Day look to the next level. But you can even just frame your eyes by applying green mascara to your lashes, and then call it a day! It wouldn’t be competing with any other makeup, so it’d still be the focus. But it would also be subtle enough to not be overpowering.

Green mascara can be a quick and effortless way to have a wearable look that still gives a nod the spirit of St. Patrick’s Day.

4. Green lips

If you REALLY want to embody the spirit of St. Patrick’s Day, try pairing a bold green lip with a golden-based eye look. The eye makeup here can be as simple as a gold eyeliner or cat-eye. It can also become bolder with a regal, golden smoky eye.

But green lips can also be the focus of the whole look, too! You can strike a quirky balance of natural-meets-festive if you keep your eye makeup simple. Even just going over your lashes with a few coats of mascara and leaving it at that can look very pretty in contrast to a bold green lip.

You can make the look as drastic as you want, though. When in doubt, adding glitter is always a sure-fire solution!

Here is a stunning every-day green lip look by Evelina Forsell. If you’re planning to hit up a St. Patrick’s Day party and your motto is “go big or go home”, then maybe Terrika Jahniece’s tutorial will be more to your liking!

The best way to hone your makeup skills is…

Like we said before: proper makeup artist training from legit makeup schools! There may be some of you reading this who love the ideas these recommendations are giving you, but have no idea how to actually execute them.

Yes, practicing regularly is definitely going to help you improve. There’s no reason why you can’t get started on that right away!

But if you love makeup and are considering making a career out of it, your single greatest option is to learn the foundation of makeup from a trained, working professional. They’ll be able to teach you not just how to apply makeup, but also makeup theory, which equally as important.

Then you’ll be able to look at tips like the ones above, and know exactly how to flawlessly bring them to life on both yourself and clients. There’s no better time to start than now!

Use the luck of the Irish to your full advantage, and start your path to become a certified MUA today!

Get the most out of your makeup training by enrolling in QC’s leading Master Makeup Artistry course, taught by experienced celebrity MUA, Nathan Johnson!

woman sick in bed

How to Keep Yourself and Your Clients Safe During the Coronavirus Outbreak

By Your Makeup Career No Comments

It seems like everywhere we turn these days, there’s talk of the novel coronavirus COVID-19. While, of course, it is a very serious matter, there are some positives as of late. For starters, it’s been confirmed that over half of those diagnosed globally have since recovered. This is great news!

Moreover, while the coronavirus is still running rampant, it doesn’t have to be the end of service industry professions, such as that of a makeup artist. “But wait,” you might be thinking, “doesn’t my whole job involve having to touch someone else’s face? In a time where people are being warned not to even touch their own faces, how can that NOT hurt my business?”

Yes, there’s a heightened risk factor that comes with your particular career. A big part of your job is to touch your client’s face. That can’t exactly be avoided. Nor is it realistic for her to wear a face mask while you’re trying to do your job.

But you still CAN do your job! The important thing to understand is that there are still lots of safety precautions that can be taken. These precautions will not only allow you to keep doing your job, but also help keep both yourself and your clients safe from catching any unwanted germs!

So what are these safety measures? Let’s take a look!

1. Wash your hands.

As a professional MUA (and even just a regular, clean person), we hope this is something you’ve already been doing up until this point! But in the midst of the coronavirus outbreak, it’s more important than ever. In general, you should make a point to wash your hands at any of the following times:

  • Before and after you eat, or simply handle food
  • After using the bathroom
  • After handling an animal
  • After holding or shaking someone’s hand
  • After touching any heavily used surface like doorknobs, railings, elevator buttons, etc.

There are plenty more instances where you should ensure to wash your hands, and a more complete list can be found here. But you’re a makeup artist, so there are also specific times when washing your hands is also critical. Some examples would be:

  • Before and after setting up your equipment at a given job (especially if you’re working on location)
  • Before and after handling makeup products
  • Before and after working with a client and touching her face

When washing your hands, ensure to use soap and warm water. If you’re unsure how long you should be washing your hands, an easy trick is to hum (or sing, if you’d prefer) the Happy Birthday song from start to finish, twice. If you want some catchier tunes to help time you, here are some other suggestions!

If you’re in a place that doesn’t have easy access to soap and water, try to always keep some hand sanitizer on you. That can at least help sterilize things until you are able to wash them properly.

Lastly, but just as importantly: make sure that as much as possible, you don’t touch your own face!

2. Always keep your makeup products clean.

This is a big one, and again, something you should already make a habit of doing. Dirty makeup products are a big carrier of germs and other unwanted bacteria. Using contaminated products on a client would make it only too easy for them to catch some nasty bug and wind up sick.

If you want to know the horrifying truth about how easily makeup products can be bathing in bacteria, check out this previous article on the topic. (Just be warned: while informative, it’s also a bit graphic.)

Plus, you’re the professional! Your clients are counting on you to always use sanitized products on their skin. You always need to ensure that you properly and regularly clean your products. Never let anyone else use your makeup products, and when working on a client, never double dip any disposable applicators.

3. Reschedule if you’re sick.

Even if you just have a small cough or slightly runny nose, contact your client and ask to postpone the appointment to another date. It’s not worth the risk! While it very well may be nothing, you also can’t guarantee that. The coronavirus is extremely contagious even if you have very mild symptoms.

The last thing you want to do is show up anyways, put your hands all over your client’s face, and then pass along a potentially serious disease. From a business perspective, that’s a bad move. From a human perspective, that’s just inconsiderate.

Chances are, your clients will be more than understanding, given the circumstances. Yes, there may be cases where rescheduling isn’t possible, and the only option may be the cancel altogether. We know you and your client don’t want that. But at the end of the day, your health and the safety of your client comes first!

4. Encourage your clients to reschedule if they’re sick.

Granted, they’re not the ones touching your face or makeup products. But you can catch a lot of nasty bugs just by being within 6 feet of infected individuals. If you catch something from a client, you could then become potentially contagious yourself before you even show symptoms, and wind up getting other clients sick. Not to mention that your own health would be at risk!

Check your availability and offer sick clients a couple slots where you’d be free to reschedule. Chances are, she’ll be willing to do so.

That being said, some clients may not be able to reschedule. They may push to keep the appointment. Know that you do have the right to refuse service. You’re not obligated to work with a sick client. But should you choose to keep the appointment, make sure you take the proper precautions for your OWN health.

For starters, wear a face mask. While it can’t completely protect you from catching someone else’s germs, it could at least help your chances. Also, like we discussed above, wash your hands frequently. If the client came to you, make sure to disinfect the studio once she’s left.

Want to read a working MUA’s experience with how the coronavirus has affected her business? Check that out here!

What else can you do if business slows down?

Realistically, there is a chance that while the coronavirus is a hot topic, many people may not want to book makeup appointments for the time being. So what other things can you do with your business, or even just the down time, to keep yourself afloat?

There are a lot more options than you may realize! If you offer other types of beauty services as part of your business, you can use this time to focus more on those.

Consulting services, such as for skincare, fashion, and even hair styling, won’t necessarily require you to touch your client’s face. Makeup lessons would also be a great alternative for those wanting to hone their own skills, at the guidance of a professional.

For clients wanting to avoid contact with others, these are all services they could still be open to.

Start your own beauty blog!

If you have extra time on your hands, why not build on your online presence? Many MUAs also run their own beauty blogs (or vlogs), to get their name out to a wider, global audience. This could be a perfect project for you to take on!

If you’re unsure how to go about starting your own beauty blog, we’ve got an excellent How-To article for you to check out here!

Educate yourself!

If business is a little slow, another excellent idea is to use this time to get some additional training and build on your current certifications! As a makeup artist, you can never be too educated. There’s always more for you to learn! So research into different makeup schools and sign up for a class or two.

Sign up for free webinars online, and watch tutorials to keep your skills up. You can expand on the skill set you already have, and even branch out into new areas you don’t know already.

When your business starts picking back up, you’ll be armed with an even better resume to impress clients and get even more bookings!

Just because the coronavirus is a thing, doesn’t mean your makeup business or livelihood needs to suffer. Just make sure you take all the necessary safety measures, and you AND your clients will have the best chances possible at staying safe!

And should your bookings take a bit of a temporary hit, there are plenty of other ways for you to still advance your talents and your business. You’ve got this!

If you aren’t already a certified makeup artist, why not use this time to check this off your bucket list? Enroll in QC’s leading Master Makeup Artistry course, and take your resume to the next level!

3 Amazing Makeup Portfolios and Websites To Look Up To

By Your Makeup Career No Comments

As an up-and-coming MUA, your makeup portfolio and overall business website will be two of the most important aspects of your business. Together, they make your online resume! They will publicly showcase your work, your services, your overall business, and most importantly: YOU!

Your makeup portfolio should live on your business website. Importantly, this website can’t be hastily thrown together! It will require lots of time and effort. You’ll need to build everything from the ground up, make it the best it can look, and then regularly fine-tune up whenever possible. It’s not a one-and-done process, but an ongoing one. So we hope you’re willing to put in the work!

Your website and makeup portfolio can be the deciding factors in whether a potential client chooses to work with you or not. After all, they set the standard and make the first impression.

So if you’re unsure about what to do, don’t worry, we’ve got you covered. Keep reading to see 3 awesome examples of makeup portfolios, and the awesome websites they live on!

Pin-up retro girl with curly hair winking, smiling and showing OK sign . Presenting your product. Expressive facial expressions

What should a good makeup website include?

You not only want your website to look good and showcase your brand, you want it to also include as much business information as possible for any interested customer. If you think the common client will want to know it, put it in there! It’ll look better if the information is already available to her, without her having to ask for it first.

Things you should include on your business’s website are:

  • Some info about you and your company. You want your clients to get to know you a bit, so a rapport can be established from the get-go.
  • List of your services.
  • Your current prices for your services. This information can be combined with the list of services, if desired.
  • Contact information. At the very least, include a phone number and email address for clients to reach you. If you have a physical address for your business, include that as well.
  • Reviews. In the beginning, you may not have any – and that’s okay. But as they start coming in (even from family and friends), include them on your site. Potential clients want some sort of proof that you’ve not only done legitimate work before, but that there’s tangible evidence your work is of good quality.
  • An image portfolio. Most importantly, you NEED high quality images in a well-rounded portfolio that show off your makeup skills. Whenever possible, have the photos professionally done. The floor is yours here to showcase your wide range of talents! Be as diverse as possible; display different skin colors, textures, etc. Show clients of different ages, sexes, and ethnicities.
    • It’s always a good idea to show clients that you can do an abundance of different makeup looks and styles. Here are 5 looks every MUA should try to have in their makeup portfolio! If you have a specific, preferred niche (such as bridal makeup), then try to spice up the different kinds of looks you do within this category. Throw in some focused application shots, like of the eyes or lips!

Now that we have the basics covered, let’s check out some examples that demonstrate the above flawlessly!

QC graduate and professional MUA, Katey Stevens, is an absolutely rock-star! Not only are her makeup skills killer, and her freelance business successful – her online presence is something that every aspiring makeup artist should look up to.

On top of posting great content regularly on her social media pages, Katey’s business website and makeup portfolio are totally solid. The homepage of her site checks off all of the boxes we’ve listed above, but there’s also a navigation menu that allows you to go directly to each specific section, as desired.

Her Contact Us page not only includes all necessary details to reach her, but even embeds a map to her business location. She couldn’t possibly be making things any more convenient for her clients if she tried!

Two highlights of her makeup website are her Services pages, and her FAQs section. Firstly, Katey has worked hard to build on her skill set and offer MANY different services for her clients. In addition to her partial and full makeup services, she also offers (for example) tattoo coverage, groom touch-ups, Special FX makeup, photo shoots, makeup lessons, etc. Each and every service is listed all on one neat page, with rates clearly displayed, too.

Katey’s also clearly taken the time to research frequently asked questions, as well as take into account inquiries she personally receives often from her clients. She’s added an FAQs page to her makeup site so that potential clients can have these questions answered – before they even think to ask them! This is an awesome business decision, and make for a really strong online presence!

Created by QC Student Ambassador and certified makeup artist, Gabrielle Rivera, this makeup website and portfolio is another exceptional example we recommend taking a look at. Notice how Gabrielle’s business site maintains the same header image, regardless of which page you go to. Similarly, there’s a footer image throughout her whole website, displaying her contact info and links to social media.

There’s also a consistency in her font choices and color schemes. It all adds together to form a brand image, and give you a vibe of what Gabrielle’s about. This is an awesome example of incorporating your brand into your portfolio!

Like with Katey’s makeup site, Gabrielle’s website also ensures that all relevant and needed information about herself, her business, her services, her rates, and her reviews are all included in a clear and concise way.

Gabrielle also has a broad portfolio to showcase her past (and best) work, which is neatly categorized into 4 different areas:

  1. Bridal
  2. Special Occasion
  3. Modern Art & Photography, and
  4. Special FX & Body Painting

If I were a client looking for a skilled makeup artist, I’d be instantly impressed at how flexible her skills are. It’s clear that Gabrielle knows many different makeup techniques and applications. The professional quality of her photos lets me see all sorts of sides to her.

If I were a potential customer, Gabrielle’s portfolio would definitely assure me that she would be a reliable and professional MUA to book with!

Two awesome things stand out to me when looking at Gabrielle’s website. Firstly, she has a Book Online feature that allows clients to view Gabrielle’s availability. From there, they can schedule an appointment without needing to deal with any phone calls or emails.

Eliminating this back and forth hassle not only saves all parties time, it caters in favor of the client. This sort of thing doesn’t go unnoticed, trust me!

The other fun thing that Gabrielle’s worked into her makeup site is a live chat option. Should there be clients who can’t find something, or they simply wish to speak to a real person, they’ll benefit from having this option available to them. Gabrielle has really covered all the important aspects in her website!

This Ottawa-based makeup artist stands out to us for many reasons, but the biggest one has to be that she is the PERFECT example of what it means to find your own unique niche and then completely corner that market in the industry.

How does Jacquie do this? No, it’s not because all of her products are cruelty-free (although that’s a bonus for sure). It’s because she’s known for her converted school-bus-turned-beauty-bar.

brand new interior of european beauty salon

Yeah, you heard us. Go to her website and see what we’re talking about. Pretty gorgeous, right?

This definitely makes her stand out from the competition. In a city as big as Ottawa, that’s an impressive thing to accomplish! Not only is the bus a unique factor on its own, it also allows Jacquie and her team to travel directly to clients and rent out their services. Can you think of a more convenient freelance makeup business?

In terms of the way Jacquie’s makeup website looks, it’s hands-down one of the most beautiful examples. It works in all the needed information effortlessly, has a smooth flow from page to page, and showcases her brand to perfection.

Her portfolio is also jam-packed with quality content. It ranges from various images of makeup looks to hair styling. Jacquie’s even branched out into creating her very own makeup, which customers can choose to buy online from her website. Cool!

Note: It’s worth noting that another fantastic thing all 3 examples have in common is that they all outline reservation and cancellation policies directly on their websites. This detail can sometimes be forgotten, but it’s important that you remember to include it when outlining your services on your website!

Want to become even more of an expert at creating and building your portfolio? Enroll in QC’s Portfolio Development workshop today, and WOW your clients with images that clients won’t be able to ignore!

One of the best ways to impress clients is by being professionally certified. Enroll today in QC’s leading Master Makeup Artistry course and earn your certification in as little as 6 months!

The Do’s and Don’ts of Henna – Part 1

By Education, Makeup Tips and Tricks No Comments

Online makeup classes can teach you a LOT more than just your standard makeup practices! As part of QC’s Global Beauty makeup workshop, you’ll explore other cultures and international makeup techniques to expand your skill set. One such practice you’ll become an expert at is the art of Henna.

Here, we’ll take a brief look at what Henna is, and where it comes from. Importantly, you’ll learn a handful of good habits you should adopt when doing Henna, as well as bad habits you need to avoid.

What is Henna?

Henna ‘tattoos’ are made from the dye of the natural henna plant, applied in intricate designs on the skin using a small piping bag and cone. It’s typically made by mixing pure henna powder with a liquid component, such as tea, lemon juice, or water.

Once applied, but before the Henna paste has dried, a mixture of lemon and sugar will also need to be added to it. This will keep it from flaking off too soon. After a few hours, the color settles into the top layers of your skin, leaving a “tattoo” once the paste is removed. The result will usually be brown in color at the beginning, before changing to red pigment, which will eventually fade.

While Henna tattoos can be applied anywhere on the skin, it’s most common seen on a person’s arms, hands, and/or fingers.

Where does it come from?

There are a many different cultural ties to the art of Henna tattoos. Originally, historians claim that it first became popular among those living in warmer climates, thanks to its natural cooling properties on the skin. Due to the beautiful stain it would leave behind, it eventually transformed from a cooling aid and topical treatment, to a beauty practice.

Some examples of where Henna’s historical and cultural roots can be found are:

  • The Pharaohs of ancient Egypt
  • Muslim and Hindu weddings
  • Festivals such as the Diwali, Vat Purnima, Karva Chauth, and Teej monsoon celebrations

Henna tattoos rose in popular throughout North America and Western Europe in the 1990s. Today, they are a global and very common beauty practice. In addition to religious and cultural purposes, Henna is also commonly used today for aesthetic expression.

Henna practices: what to do versus what not to do

As a professional makeup artist, if you wish to incorporate Henna into your business services, there are certain things you’ll need to do in order to be a good Henna tattoo artist. Similarly, there are a number of Henna sins you’ll want to make sure you never commit. Let’s take a deeper look at those…

DO: Thorough research

Just like with the art of makeup, you can’t expect to be good at what you do if you don’t take the time to properly learn about it. But we’re willing to bet you love to learn! So research the practice of Henna; read as much as you can, and absorb everything possible.

Look deeper into its different cultural backgrounds and significance. Find out about its different ingredients, and the suppliers involved. Don’t just focus solely on the pros of Henna tattoos – discover any potential cons to the practice as well.

Approach it from a business standpoint, too. What would be required in order to add it to your existing makeup services? What’s the market like in your area for Henna beauty services? What sort of a wage increase could you realistically hope to see by adding this extra service to your business?

While there will ALWAYS be more for you to learn, your goal should always be to strive at becoming an expert in the field. So research and learn everything you can!

DON’T: Neglect proper schooling

A good makeup school will offer online makeup classes that cover Henna, such as in QC’s Global Beauty workshop. Yes, while many Henna artists don’t obtain any actual education, what’s the honest harm in doing so?

You know you’ll be taught properly, by a trained professional who knows what they’re doing. You’ll receive so many incredible resource materials that will help you not only learn Henna inside and out, but start practicing it in a real-world setting.

Plus, actual education from an accredited makeup school and its online makeup classes will equip you with a physical certificate of completion. While certification isn’t required to practice Henna, having this certificate is guaranteed to look better on your resume and seriously impress clients.

On top of expanding your skill set, it signifies your drive, dedication, and hard work. If you’re looking to outshine your competition, this is the sort of thing that WILL do the trick!

DO: Learn (and then practice) various Henna designs

There are many symbolic designs in the world of Henna artistry; many tied to specific cultures. If you wish to be able to provide this sort of Henna art to clients of different cultures, it could prove worthwhile to do your homework and begin learning the different symbols of different geographical locations.

In North America, however, Henna is more abstract and less tied to symbolic meaning. Geometric shapes – such as dots, lines, triangles, etc. – are most commonly used in repetition to create the designs.

FUN FACT: most Henna is free-hand, meaning that there’s no stencilling involved before the application. You’ll need to become knowledgeable and confident do it on the spot. So it’s critical that you first take the time to PRACTICE designs on your own, before ever attempting them on a client. Start by drawing them out on paper.

If it makes things easier, keep a sketchbook entirely devoted to your different Henna practice designs. The more you work at them, the better and more natural you’ll become.

DON’T: Skip practicing with a Henna cone

Drawing your designs on paper alone isn’t enough practice to make you ready to apply actual Henna on a client. This is because using the Henna piping bag and cone is an entirely different process, requiring a deeper level of skill.

Once you’ve become super comfortable with drawing your Henna designs on paper, maybe you can start by tracing over these designs with Henna. Then you can start attempting to free-hand designs with the Henna (but still on paper). After more practice, you can graduate to the next step by finding friends, family, and parts of your own body to work on.

By breaking up the learning process into these steps, it’ll make for a smoother transition from paper to a paying human canvas.

Think the list ends there? Definitely not! There are plenty more useful do’s and don’ts to consider when it comes to which Henna ingredients you use, how to best apply it, and the sort of aftercare practices you need to ensure you take.

Want to learn all about this? Then stay tuned for Part 2 of this Henna crash course, and in the meantime, keep on practicing!

Want to pair your Henna training with a full-scale makeup course? Enroll today in QC’s leading Master Makeup Artistry course, and get your Global Beauty Workshop at 50% off!