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Sarah Cavanagh

Sarah Cavanagh is a seasoned writer with more than 20 years of experience and a background in English Literature. She has been part of the QC team since 2019, where she manages social media and crafts blog content across multiple schools. When she’s not working, you can find her writing her debut horror/romance novel, Hollowed Ground.

Oct 21
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Smiling woman wearing pink shimmer eyeshadow, glossy lips, and gold jewelry, showcasing a fun and youthful look for makeup inspiration and creative artistry.

Makeup Inspiration: Creative Ideas for Makeup Artists

By , From the Experts, Makeup Tips and Tricks, Makeup Trends, Your Makeup Career No Comments

Makeup Inspiration: Key Points

  • Makeup inspiration fuels creativity and career growth.
  • Artists should explore diverse sources like art, film, and social media.
  • Wedding makeup inspiration blends timeless and trendy looks.
  • Building a strong makeup artist aesthetic sets you apart.
  • QC Makeup Academy helps turn inspiration into professional artistry.

Introduction

Makeup artistry is a creative profession built on ideas, vision, and originality. Whether it’s for a client’s wedding, a fashion shoot, or a red-carpet event, every look you design starts with one spark: makeup inspiration. Inspiration shapes how you see color, texture, and style. It pushes you to experiment with new techniques, embrace trends, and refine your personal artistry. 

Without it, makeup can feel routine. But with it, your work becomes expressive, professional, and unforgettable!

The beauty industry is constantly changing. Social media brings new styles every day, and fashion weeks launch bold trends each season. At the same time, timeless artistry—like natural skin, red lips, or smokey eyes—never goes out of style. For professional MUAs and students alike, learning how to find, adapt, and use inspiration is the key to staying creative and relevant.

So, keep reading to explore the ultimate guide to makeup inspiration and how it can transform your artistry!

Meet Kate Loveland, QC Student & Award-Winning, Internationally Published MUA

Professional headshot of QC Makeup Academy student and certified MUA, Kate Loveland. Collaborator on QC article about makeup inspiration.
Photo by Jenn Woo Photography. Location: 43 Studios.

Kate’s passion for makeup began long before her professional career. Originally studying Clinical Laboratory Science, she followed her love of beauty and began working as a makeup artist in 2012. A QC Makeup Academy student, Kate has spent over 13 years building a versatile career spanning salons, fashion shows, pageants, film, and commercial campaigns.

She specializes in commercial makeup artistry, collaborating with brands to create everything from clean, natural looks to bold editorial styles. Owner of her own salon suite, Beauty By Kate Loveland, Kate offers full hair and beauty services while traveling nationwide for creative projects. Above all, she’s passionate about helping every client feel confident and seen—both in her chair and on set. 

That said, as a proud mother of five daughters, Kate says her favorite title will always be “Mom.” ❤️

NOTE: The stunning makeup looks featured throughout this article are the work of Kate Loveland, the talented artist highlighted here!

Why Makeup Inspiration Matters in Professional Makeup Artistry

Makeup inspiration is more than a mood boost—it’s the very foundation of professional makeup artistry. If you don’t have fresh ideas, it becomes easy to fall into repetitive looks. When you have the right inspiration, though, you can grow as an artist, build a unique style, and meet every client with confidence.

Kate says: I find my best makeup inspiration through collaboration. When I’m working with a director or fashion designer, there’s always a message or story behind the concept. By understanding that vision, I can translate it artistically—combining shapes, textures, finishes, colors, and embellishments to bring the entire idea to life. For me, it’s all about taking the abstract and making it tangible!

Creativity as the Core of a Makeup Artist Aesthetic

Your makeup artist aesthetic is what sets you apart. It’s the personal style that clients recognize and admire. Inspiration fuels this aesthetic and keeps it evolving by:

  • Helping you experiment with color, texture, and shape.
  • Sparking artistic makeup looks that feel fresh and modern.
  • Allowing you to push beyond trends and create signature work.
  • Preventing burnout and keeping your artistry exciting.
  • Building your reputation as a creative professional.

And when your aesthetic is clear and confident? Clients trust you because they see your artistry as both stylish and reliable.

From Inspiration to Application: Turning Ideas into Looks

That said, finding ideas is only half the process. The real skill is turning inspiration into wearable makeup looks.

Here’s how makeup artists make it happen:

  • Start with a concept (a photo, a painting, or a trend).
  • Break it down into elements like colors, shapes, and textures.
  • Adapt those elements into makeup techniques (eyeshadow, contour, lip design).
  • Practice and refine until the look feels both artistic and functional.
  • Adjust for each client’s features, personality, and occasion.

This process transforms random concepts into legitimate, professional results. Moreover, it also keeps your portfolio full of unique and inspirational makeup designs.

Kate says: The BIGGEST trend I’m seeing right now with bridal and event makeup? Unrealistic expectations. Thanks to AI, filters, and heavy editing, many of the photos clients bring in just aren’t achievable on real skin (especially without a consistent skincare routine!). The key is to pinpoint what they actually love about the image and then use it as inspiration, rather than the template. From there, I customize the look to suit their features, skin type, and goals while setting honest, realistic expectations for their natural canvas.
Close-up of a model wearing bold red lipstick, dramatic eyeliner, and a vibrant green feathered coat, showcasing an artistic makeup look that embodies creative makeup inspiration. Makeup by QC Makeup Academy student, Kate Loveland.
Photo and shoot organized by Jenn Woo Photography. Model: Arach Aromi.

Top Sources of Makeup Inspiration Every Artist Should Explore

Makeup inspiration comes from EVERYWHERE! As a professional or aspiring artist, you need a wide pool of influences in order to keep your artistry fresh. The more you expose yourself to creative worlds, the more ideas you’ll bring back to your own work. 

Here are the most powerful sources to explore when you’re searching for makeup inspo:

1. Art, Fashion, and History as Endless Inspiration

Art and fashion have always shaped beauty standards. From the dramatic eyeliner of Ancient Egypt to the bold colors of modern runways, makeup is constantly borrowing ideas from these worlds.

PRO TIP: Create a Pinterest or physical mood board mixing together pieces of art, fabric swatches, and runway looks. This will help you connect styles across industries and fuel your next artistic makeup look.

How To Use These Sources In Your Artistry:

  • Fine art teaches balance, symmetry, and color harmony. Study impressionist paintings to understand soft blending, or abstract works to practice bold contrasts.
  • Fashion design highlights how textures and fabrics pair with makeup. Sequins, lace, or leather can inspire matching eye looks or lip finishes.
  • Historical eras show you how trends evolve. Think about the flapper makeup of the 1920s, the glam of the 1980s, or the minimalism of the 1990s. Each offers lessons you can reinvent for modern clients.
  • Museums and galleries allow you to train your eye for detail. Observe how artists use light, shadows, and lines, as these are the same principles you apply in contouring and highlighting.
  • Fashion magazines and couture shows show how makeup interacts with clothing. This is especially valuable if you want to work in editorial or runway artistry.
Kate says: When we look at art, it makes us feel something. Each color, line, and texture creates a different emotion. When I design makeup looks, I do this in reverse. I start with the story or message, reflect on real experiences, and then translate those feelings into shapes, colors, and textures that bring the vision to life.

2. Film, Theater, and Pop Culture Trends

Cinema and pop culture are also goldmines for inspiration! Think about the impact of Marilyn Monroe’s red lip, Twiggy’s iconic lashes, and Lady Gaga’s avant-garde stage looks. Film and performance art show you how makeup can create characters, moods, and cultural moments.

Infographic comparing classic Old Hollywood makeup looks with bold modern pop star styles, highlighting evolving makeup inspiration across film history.

Ways To Draw Inspiration:

  • Cinematography: Pay attention to color palettes in films. Romantic comedies often use soft pinks and neutrals, while action movies lean on smoky, moody tones.
  • Theater: Stage makeup is exaggerated so it can be seen from a distance. Even if you’re not doing theater work, studying these techniques helps you learn about bold shapes, strong liners, and impactful designs.
  • Pop stars and celebrities: Music videos and award shows are full of experimental styles. These often trickle down into everyday beauty trends.
  • Fantasy and sci-fi films: These genres push boundaries with face paint, prosthetics, and SFX. Studying them improves your range as an artist.
  • Cultural icons: Think of how the Kardashians influenced contouring or how Euphoria inspired a wave of glitter and graphic eyeliner. Pop culture sets trends faster than almost any other medium.

3. Social Media & Digital Platforms (Instagram, TikTok, Pinterest, etc.)

Social media is THE fastest-moving source of creative makeup inspo. But while it’s undoubtedly inspiring, it can also feel overwhelming at the same time. That’s why curation is key!

Kate says: Bridal looks usually follow whatever’s trending on social media. Sometimes it’s AI-generated, other times it’s inspired by celebrity styles. I’ll see the same three reference photos for months until a new season or influencer shifts the trend. Fashion and editorial looks work the same way, often reflecting seasons, current events, or celebrity influence. Social media makes it easy for ideas to spread—one artist shares a concept, others recreate it or add their own twist, and suddenly a whole new trend is born.

Based On The Social Media Platform:

  • Instagram: Follow real makeup artists, not just influencers. Look for accounts where MUAs post unfiltered, professional work. Avoid MUAs who filter themselves and/or their videos.
  • TikTok: Trends like “strawberry makeup” or “clean girl aesthetic” go viral here. TikTok is also where Gen Z is reshaping beauty standards.
  • Pinterest: While AI images have flooded the platform, it’s still valuable for building mood boards. The trick is to mix real-world MUAs with editorial inspiration.
  • YouTube: Long-form tutorials help you learn how looks are built step by step. This deepens your technical skills while giving you visual references.
  • Emerging tech: AI tools like MidJourney or makeup filter apps can spark creativity. Even if you don’t copy the exact image, they can give you a starting point.

Tips For Using Social Media Wisely:

  • Refresh your feed every few months to avoid repetitive looks.
  • Save only what feels unique to your makeup artist aesthetic.
  • Don’t fall into copying. Always use other people’s posts as springboards, not templates.
  • Balance viral trends with timeless artistry to avoid becoming dated.

4. Celebrity Red Carpet and Editorial Looks

Celebrities drive trends across the globe. Their makeup is literally designed to be photographed, studied, and replicated. That makes celebrity beauty a perfect source for both everyday artists and pros working in fashion or bridal makeup.

Infographic comparing classic celebrity makeup looks with trendy editorial styles, showing timeless and artistic makeup inspiration for professional artists.

Where To Look For Inspiration:

  • Red carpet events: Think Oscars, Met Gala, Grammys, etc. Each one showcases polished and innovative artistry.
  • Editorial spreads: Fashion magazines like Vogue or Harper’s Bazaar feature artistic makeup looks paired with high-end styling.
  • Celebrity weddings: From Meghan Markle’s natural bridal makeup to Priyanka Chopra’s glam, celebrity brides influence thousands of wedding looks.
  • Interviews and BTS content: Many MUAs for celebrities now share product lists, techniques, and behind-the-scenes insights online.
  • Influencers and ambassadors: Stars who represent major beauty brands often showcase trend-forward looks.

Why This Matters:

  • Clients often bring celebrity photos to trials as references.
  • Studying these looks trains your eye for balance and proportion.
  • Celebrity makeup is where artistry meets mainstream demand.
Kate says: One of my favorite projects was a creative shoot that got published in Harper’s Bazaar. Organized by photographer Jenn Woo, the shoot brought together local artists in teams of a photographer, model, and HMUA, each creating a look based on a single color theme. My team—Jenn, model Maisie Mercer-Szady, and I—chose purple. Jenn secured an incredible La Adorna dress made from clear vinyl and acrylic beads that shifted from blue and purple to pink, red, orange, and yellow. The dress itself was a work of art, so our goal was to complement it, not compete with it.
Model posing in a rainbow beaded dress and bold purple hair against a pink background, showcasing vibrant artistic makeup inspiration and creative fashion design. Makeup by QC Makeup Academy student, Kate Loveland.
Close-up of a model wearing bold artistic makeup, yellow and red beaded fashion, and a sculpted purple hairstyle, representing vibrant makeup inspiration for creative artists. Makeup by QC Makeup Academy student, Kate Loveland.
Photos by Scott Gianchetta. Dress designed by La Adorna.
Kate says: We drew inspiration from the bubble-like beads of the dress. Jenn designed a backdrop of swooping purple fabrics and circular accents, while I focused on portraying “purple” and the joy of art through contrast. Using Haus Labs Hy-Power Pigment Paint in Citrine Matte, I applied vibrant yellow to the inner eyes in rounded shapes that echoed the beads, creating a splatter effect to represent the playfulness of art. For the headpiece, I built a cascading design from a purple wig and hair extensions, wrapping varying shades of purple around styrofoam spheres to mimic the acrylic bubbles. The result was a look that celebrated color, creativity, and collaboration!

5. Runway & Global Fashion Weeks

If you want to see the future of makeup, simply look at the runway! Fashion weeks are where makeup artistry goes from idea to movement.

How Runway Shows Fuel Professional Makeup Artistry:

  • Bold experimentation: Makeup is often theatrical, with colors and shapes that wouldn’t appear in everyday life.
  • Trend forecasting: Techniques like glazed skin, neon liner, or bleached brows often appear here first BEFORE becoming mainstream.
  • Collaboration: Makeup is paired with clothing, hair, and staging to create a full aesthetic.
  • Global perspective: Paris, Milan, New York, Tokyo—each fashion capital has a different approach, offering fresh ideas.
  • Skill development: Watching runway makeup teaches you how to balance avant-garde creativity with technical precision.

Practical Ways To Learn From Runways:

  • Watch livestreams or photo galleries from each season.
  • Follow MUAs who work backstage for insights and tutorials.
  • Practice recreating runway looks, then adapt them into client-friendly versions.
  • Study how makeup enhances the overall show theme, not just the model’s face.
DID YOU KNOW? QC Makeup Academy executive instructor, Nathan Johnson, is also a celebrity MUA who’s done countless makeup work for New York Fashion Week over the years? It’s true—and he was even a makeup artist on seasons four and five of Project Runway!

Get Makeup Inspiration + The Skills To Go Pro

Receive hands-on training right from the comfort of home with QC Makeup Academy!

CHECK OUT OUR COURSES

Wedding Makeup Inspiration and Client Work

Bridal beauty is one of the most important areas for makeup artists to master. Brides want to look like the best version of themselves on their wedding day, and they often come armed with photos of celebrities, Pinterest boards, or TikTok screenshots. That’s why every artist should understand wedding makeup inspiration, too—where it comes from, how to use it, and how to adapt it for each unique client.

Whether you specialize in weddings or just take bridal bookings occasionally, knowing how to balance classic and trendy inspiration can make the difference between a satisfied client and a lifelong fan!

Kate says: When clients bring in inspiration from Pinterest, Instagram, or celebrity looks, I first start with an in-depth consultation. I ask about their skincare routine, sensitivities, typical makeup habits, and what makes them feel confident. That helps me understand who they are before I even look at the inspo photo. If someone shows me a glam look with a bold lip but rarely wears makeup, I know they might love the idea more than the reality. Once I understand their lifestyle and comfort level, I then break down the inspiration image, pointing out what will complement their features and what might not. If their reference photo doesn’t match their skin tone or eye shape, I’ll find similar examples so they can better visualize how the look will translate to them.

Natural, Glowy, and Timeless Looks

Many brides request a “natural but polished” style. This type of wedding makeup inspiration NEVER goes out of fashion!

Key Elements Of Natural Bridal Looks:

  • Skin: Lightweight foundation, sheer coverage, radiant finish.
  • Cheeks: Soft pink or peach blush for a healthy glow.
  • Eyes: Neutral shadows, subtle shimmer, softly blended liner.
  • Brows: Groomed but natural, brushed upward for definition.
  • Lips: Nude, rose, or sheer gloss to enhance natural tones.

Why It Matters:

  • Timeless makeup photographs beautifully across decades.
  • Brides often want to recognize themselves in their wedding photos.
  • Glowy skin reads fresh and elegant under different lighting conditions.
Infographic showing natural bridal makeup looks for fair, medium, tan, and deep skin tones, promoting inclusive wedding makeup inspiration for every bride.

Bold Lips, Statement Eyes, and Modern Glam

With that said, not every bride wants soft glam. Some want to make a statement with color, shimmer, or bold definition! This is where artistic makeup looks meet bridal beauty.

Examples Of Bold Bridal Inspiration:

  • Bright or deep lipstick shades (red, berry, coral, or fuchsia).
  • Smokey eyes with brown, plum, or charcoal tones.
  • Graphic liner or winged eyeliner for extra drama.
  • Shimmering lids in gold, bronze, or metallic hues.
  • Full lashes (extensions or strip lashes) to frame the eyes.

Why It Matters:

  • Bold details personalize a bridal look and make it unforgettable.
  • Fashion-forward brides look for makeup inspo creative ideas that stand out on Instagram or in editorial-style wedding photography.
  • This approach lets MUAs demonstrate technical skill while still balancing wearability.
Kate says: In terms of the kind of inspiration photos brides bring me most often, it’s usually one of two looks lately. Right now, I’m seeing either the AI-generated “glassy skin” trend (dewy skin with no contour, light pink blush, soft lashes, and fluffy brows), or the “bronzed baby” vibe, which features glowing bronzed skin, peach-toned blush, a bronze smokey eye, and a crisp winged liner.

Adapting Inspiration to Client Preferences

This is the TRUE test of professional makeup artistry: taking inspiration and reshaping it for a real person. Think about it: brides often bring references that don’t exactly match their features, skin tone, or wedding vibe. Therefore, a skilled artist needs to know how to translate those ideas into something that’s still both flattering and personal.

Tips For Adapting Inspiration:

  • Ask guiding questions: What do they love about the inspiration photo (e.g., color, texture, or mood)?
  • Consider the setting: Outdoor weddings need long-wear, heat-resistant looks; indoor evening weddings can handle more drama.
  • Adjust for features: A smokey eye for deep-set eyes won’t be the same as one for round eyes.
  • Customize shade ranges: Match inspiration colors to the bride’s undertones.
  • Balance with personality: A minimalist bride may love a bold lip on Instagram but regret it in her wedding album.
Kate says: Most of the time, clients trust my artistry and are open to adjustments that better suit their skin tone and features. If they can’t visualize changes, I’ll find photos that reflect their inspiration but feature models with similar coloring or structure. Communication is key here! On rare occasions, a client insists on replicating a look exactly. When that happens, I respect their wishes. Sometimes they love the result, and other times they realize something feels off. If they’re unsure, I’ll ask to make a few tweaks. Because of our earlier consultation, I already know which elements matter most to them. I keep the conversation positive, reassure them that their favorite parts will remain, and then make subtle changes—often showing the difference on one side first. By the end, they can see how those small adjustments made the look truly theirs!

It Matters Because It:

  • Shows professionalism and artistry beyond copying.
  • Builds client trust since they feel heard and understood.
  • Results in makeup that looks like them, not just a picture they found online.
PRO TIP: Keep a folder of real client before-and-after photos (with their permission, of course) for your professional portfolio. This demonstrates how you adapt wedding makeup inspiration into unique looks.
Model wearing dark red lipstick, smokey eye makeup, and black lace veil, showcasing dramatic artistic makeup looks with gothic elegance. Makeup by QC Makeup Academy student, Kate Loveland.
Photo by Tawny Horton. Model: Catherine Cornaby.

Why Wedding Makeup Inspiration Builds Careers

Bridal work is not just about one day—it’s about building your reputation as an artist. Happy brides recommend you to friends, family, and photographers. Plus, they often post photos that tag you on social media, giving you more visibility.

  • Brides search online for “wedding makeup inspiration” every day. Ranking high in this niche gives you an edge!
  • By showcasing both timeless and trendy looks, you appeal to a wide range of clients.
  • Wedding makeup work builds a strong portfolio that can also lead to editorial and commercial gigs.
  • It allows you to develop your makeup artist aesthetic by blending client needs with your own artistry.
PORTFOLIO IDEA: Create a “Wedding Inspiration” section with categories like Natural, Bold, and Trendy. This helps future clients instantly find a style they love.

Building Your Own Makeup Artist Aesthetic

Every great makeup artist has a recognizable style. This is your makeup artist aesthetic: the unique blend of colors, techniques, and creative touches that make your work stand out from everyone else. While inspiration comes from many sources, the way you use it builds your professional identity. Clients hire you not only for your skills, but also for your artistic voice.

Developing your aesthetic takes time, practice, and intention. So, here’s how you can shape it, step by step!

Step 1: Develop Your Signature Style

Your signature style is like your artistic fingerprint. Meaning, it shows up in every look you create, from bridal to editorial.

Tips For Developing Your Aesthetic:

  • Firstly, identify what excites you most. Do you gravitate toward soft glam, bold color, or high-fashion drama?
  • After that, notice your habits. What eyeliner shape do you naturally use? What lip finishes do you prefer? These patterns reveal your style.
  • From there, experiment widely. Try EVERYTHING—graphic liner, avant-garde SFX, natural skin. Over time, your favorite elements will blend into your aesthetic.
  • Next, get feedback. Ask mentors, peers, or clients what stands out in your artistry. Sometimes others notice your aesthetic before you do.
  • Finally, refine your portfolio. Choose photos that highlight your strengths, not just every look you’ve ever done.

Why This Matters:

  • For starters, clients trust artists with a clear style because they know what they’ll get.
  • Not to mention, a strong aesthetic sets you apart in a crowded market.
  • Furthermore, it also positions you as both creative and professional.
Kate says: Makeup-wise, I never skip mascara or brow definition. In terms of my personal signature style, I always joke that it’s tough having a job where I need to look like I know what I’m doing when all I really want is sweatpants. Honestly, my look totally depends on the job and call time. For fashion shows, pageants, or smaller weddings, you’ll usually find me in a short black dress and thigh-high glitter boots. On film sets, photoshoots, or with large bridal parties, it’s all about comfort; layers, sparkly sneakers, and clothes I can move in. My wavy, collarbone-length hair is kind of my signature; if it’s in a messy bun, you know the job’s intense. As a single mom, I’ll always pick a little extra sleep over full glam—but I’ll still show up polished and ready to work!
Makeup artist Kate Loveland styling a client’s hair with pearl accents, capturing behind-the-scenes makeup inspiration and professional artistry in action.
Client: Live watercolor artist, Kelsey Fisher.

Step 2: Put Together Inspiration Boards, Mood Boards, and Portfolios

Once you’ve identified your style, you then need tools to refine and showcase it. This is where makeup inspo creative boards and professional portfolios come in.

How To Use Boards and Portfolios Effectively:

  • Inspiration boards: Collect images that spark your creativity. Think artwork, landscapes, fabrics, editorials, even architecture. Not everything has to be makeup-specific.
  • Mood boards for clients: Create boards for bridal, editorial, and everyday beauty looks. Show clients how you adapt inspiration into real-life artistry.
  • Digital tools: Use Pinterest, Canva, or Milanote to organize visuals. For portfolios, platforms like Instagram or personal websites work best.
  • Update regularly: Your style evolves. Refresh your boards and portfolio at least every season.
  • Show range with cohesion: Your portfolio should prove you can adapt but still feel consistent.

Why This Matters:

  • It gives structure to your creativity.
  • Clients and employers see your vision at a glance.
  • It keeps you motivated and prevents creative blocks.
Infographic showing a corkboard filled with photos, fabrics, and textures, illustrating diverse makeup artist ideas and creative sources of inspiration.

Step 3: Evolve with Trends While Staying Authentic To Yourself

Here’s a little secret: every artist struggles with balancing originality and trends. For instance, clients may sometimes request viral TikTok looks or Pinterest styles that don’t align with your aesthetic. The key here is to adapt trends without losing your voice.

Tips For Balancing Trends and Authenticity:

  • Learn the trend thoroughly. Understand what makes it appealing (color scheme, technique, vibe).
  • Adapt it to your style. Keep the elements that align with your aesthetic, adjust the rest.
  • Practice trend translation. For example, if your style is natural, try a softer version of a bold graphic eyeliner trend.
  • Stay selective. Not every trend deserves a place in your artistry. Choose those that strengthen your brand.
  • Keep your roots. Your aesthetic is your anchor; it makes your artistry timeless even when trends fade.
PRO TIP: Document your process! Post side-by-side photos showing a trending look vs. your adapted version. This highlights your ability to evolve while staying authentic.

Why This Matters:

  • Keeps your work relevant and current.
  • Prevents you from becoming a “trend chaser” without a personal style.
  • Builds your reputation as an adaptable, innovative artist.
Kate says: Because my bridal portfolio focuses on glowy, natural looks, I usually attract brides who want to look like an enhanced version of themselves. That said, I do get some who prefer something bold or trendy. Early in my career, I heard a mentor tell a bride, “You’re going down the aisle, not the runway.” While I’d never say that directly to a client, I try to communicate that same idea during each bridal consultation. So, before each trial, I go through a form I created that covers everything—skin type, makeup routine, wedding vision, personality, and lifestyle. This helps me understand not just how they want to look, but how they want to feel. Sometimes, a dramatic look perfectly matches the bride’s aesthetic. But other times, once we walk through the details, they realize a softer, more authentic version of themselves is exactly what they wanted all along.

Why Aesthetic Development Builds Careers

Your makeup artist aesthetic is more than personal style; it’s a career-building tool. This is because it:

  • Makes your work recognizable in a crowded industry.
  • Attracts clients who share your taste and trust your expertise.
  • Strengthens your brand for social media, websites, and portfolios.
  • Positions you for opportunities like editorials, weddings, and collaborations.
  • Allows you to confidently market yourself as both a creative and a professional.

In short, developing your aesthetic is how you turn inspirational makeup into a lasting career identity.

Makeup Inspiration: Expert Tips To Help You Grow

Learning how to find and use inspiration is just as much about consistency and professionalism as it is about creativity. The most successful MUAs out there know how to take sparks of makeup inspo and turn them into polished looks that clients love!

At QC Makeup Academy, our instructors and experts guide students through every stage of their artistic journey. Here are some expert-backed tips to fuel your creativity and sharpen your professional makeup artistry.

Tip 1 – Look Beyond Makeup for Inspiration

The world around you is your best classroom! For instance:

  • Taking a walk through a city can inspire graphic liner shapes from architecture.
  • Perusing a flower market can spark new color combinations.
  • Reading a fashion magazine can highlight textures that translate beautifully into eyeshadow looks.
  • Even food styling, such as the sheen of chocolate or the shimmer of sugar, can inspire unique finishes.
Kate says: For the same color-themed shoot I mentioned earlier, I was also part of a second team with Tara Smith (model) and Ryan Houston, and our theme was black. It evolved into a crow-inspired concept with a spooky backdrop and witchy wardrobe. I drew inspiration from the texture and movement of feathers for Tara’s look, spending over 20 hours preparing. For her hair, I created 55-inch textured curls by wet-setting synthetic extensions and her natural hair on straws, then braiding them together to blend seamlessly. The result was floor-length, feather-like waves topped with a gothic crown. For her makeup, I crafted a one-sided feather mask by cutting and shaping tiny pieces of black feathers with spirit gum, layering them from her temple across her nose to form a three-dimensional, masquerade-style design. A smokey eye, crisp liner, and small black gems added depth and glamour while keeping the organic, splayed-feather effect intact.
Model wearing dramatic black lace dress, voluminous textured hair, and intricate eye makeup, showcasing bold artistic makeup looks and high-fashion creativity. Makeup by QC Makeup Academy student, Kate Loveland.
Photo by Scott Gianchetta. Shoot organized by Jennifer Woo.

Tip 2 – Build a Habit of Observation

Professional makeup artists train their eyes daily. The more you notice, the easier it becomes to spot new ideas. So, here are a few things you can to build a habit of observation:

  • Carry a small notebook or use your phone to snap inspiration photos.
  • Ask yourself: Why do I like this look? Is it the color, the shape, or the emotion it gives?
  • Challenge yourself to find one new inspiration every day, no matter how small.
  • Practice replicating looks, then adapt them into your own makeup artist aesthetic.
PRO TIP: Try a weekly “inspiration challenge” where you pick one object (a painting, a song, even a mood) and design a full makeup look around it.

Tip 3 – Stay Grounded in Technique

Creativity is essential, but execution matters just as much. Professional MUAs know that inspirational makeup is only successful when the technique is flawless—and here are some core techniques we encourage you to remember:

  • Blend thoroughly, as harsh lines can distract from the artistry.
  • Choose colors that work for your client’s undertones, even if inspired by bold palettes.
  • Use products that are long-wear and photo-friendly for bridal or event work.
  • Pay attention to skin prep. Glowing skin is the canvas for most artistic makeup looks.
  • Always test new techniques before applying them on clients.

Think of it this way: foundational makeup techniques create the canvas, and your inspiration + execution is the actual creation of the art upon it. Without the canvas, however, you can’t physically bring your art to life… And this is why learning professional makeup and taking a certification course is SO important for your skill-set!

Tip 4 – Keep Your Portfolio Fresh and Relevant

Contrary to what you might think, inspiration doesn’t stop once a look is created. Rather, it continues through how you present your work. This is why professionals constantly update their portfolios to reflect their current skills and aesthetic.

  • Swap out outdated styles for your newest looks.
  • Organize your portfolio by themes (bridal, editorial, bold, natural).
  • Include both classic and trend-driven examples to show range.
  • Add behind-the-scenes photos or inspiration boards to show your creative process.
  • Share your work consistently on platforms like Instagram and TikTok.

Tip 5 – Expert Guidance Matters

On top of arming you with the foundation you need to express yourself, grow, and succeed, learning directly from experienced professionals also gives you confidence. Certification training ensures that your artistry evolves in a way that’s creative, ethical, and client-focused. At QC Makeup Academy, students not only gain technical skills; they also receive detailed, personalized feedback from mentors who’ve worked at the highest levels of the industry.

This is what sets apart a hobbyist from a true professional makeup artist: the ability to transform inspiration into artistry with precision, originality, and confidence.

Model posing in the ocean wearing a red dress and gold accessories, featuring bold eye makeup and glowing skin that reflect creative makeup inspiration and artistry. Makeup by QC Makeup Academy student, Kate Loveland.
Photo by Tré Nelson Photo. Model: Nella Zepeda. Shoot organized by Utah Creative Collaborations.

Food for Thought: Take Your Makeup Inspiration Further with Training

Kate says: No idea is a bad idea. Inspiration can come from anywhere and anyone. Try it, and if you love it, great. But if it doesn’t work, either way you learned something and listened to yourself. The more you follow through and trust your intuition, the more you trust and get to know yourself!

Inspiration is the lifeblood of artistry. It pushes you to try new colors, explore new textures, and imagine looks that no one else has thought of yet. From natural bridal styles to bold editorial creations, every masterpiece begins with a single spark of makeup inspiration.

That Said, Inspiration Alone Often Isn’t Enough…

To turn those ideas into polished, professional results, you need the right training and support. That’s where QC Makeup Academy comes in!

Our online courses are designed to help you:

  • Master the fundamentals of professional makeup artistry.
  • Refine your techniques so your creative ideas shine through.
  • Build a portfolio that showcases your unique makeup artist aesthetic.
  • Gain confidence through feedback from seasoned instructors.
  • Know the ins and outs of launching (and running) a successful makeup artistry business.
  • Transform passion and inspiration into a successful, lasting career.

So, whether your dream is to work in weddings, fashion, film, or everyday beauty, QC will give you the tools and mentorship to make it happen!

”Studying with QC Makeup Academy has been an amazing journey. I've wanted to study makeup for over 20 years—and now I've finally done it! After two decades working backstage in TV, fashion weeks, bridal and education doing hair, I'm so excited to now offer my other big passion: makeup!

Grethe SagmoenAward Winning Stylist & Educator

Ready to elevate your artistry? Enroll in QC Makeup Academy’s self-paced online makeup courses today, and turn your inspiration into a professional career!

FAQs About Makeup Inspiration

Bringing your creativity to life starts with knowing where to look for ideas and how to use them. Here are answers to the most common questions about finding and applying makeup inspiration.

What's the best way for makeup artists to find inspiration?

Look both inside and outside the beauty world. Art, fashion, film, and nature can inspire as much as social media. Build inspiration boards with textures, colors, and moods to translate into looks. The more you explore, the stronger your makeup artist aesthetic becomes.

Where do professionals look for wedding makeup inspiration?

Pros find wedding makeup inspiration from bridal magazines, celebrity weddings, and real MUA portfolios online. Pinterest is great, but always adapt ideas to the bride’s skin tone, venue, and personality. Blend timeless classics with modern touches for unique results.

How do I develop my personal makeup artist aesthetic?

Your makeup artist aesthetic grows through practice and self-awareness. So, identify what excites you—bridal, editorial, or glam—and build inspiration boards that match. From there, keep refining your work until a signature style naturally emerges!

What are the top sources of inspirational makeup ideas today?

Social media, fashion weeks, art, celebrity looks, and film are top sources of inspirational makeup ideas. Explore them all to stay current while building originality.

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Oct 15
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Elegant bride with flawless makeup featuring soft contouring, nude lips, and shimmering eyeshadow — perfect inspiration for bride makeup ideas and modern glitter bridal makeup looks.

13 Bridal Makeup Looks for 2026

By , Graduate Feature, Guest Articles, Makeup Tips and Tricks, Makeup Trends No Comments

Bridal Makeup Ideas: Key Points

  • Bridal makeup must balance beauty, comfort, and longevity.
  • Consultations and trials are essential for success.
  • Contracts protect both artists and clients.
  • Natural, classic, and dramatic are the core bridal styles.
  • Professional training builds skill, confidence, and career growth.

Introduction

Bridal makeup is more than just eyeliner and lipstick. It’s about creating a look that feels timeless in photos, yet true to the bride’s style in the moment. On such an important day, the right makeup enhances natural beauty, builds confidence, and creates memories that last forever.

Whether your clients prefer subtle elegance or bold drama, the best makeup artists stay ahead of trends while mastering timeless skills. That’s where these 13 bride makeup ideas come in!

Keep reading to explore 13 inspiring bride makeup looks that will give you fresh ideas, boost your artistry, and help you create unforgettable wedding-day beauty.

Meet Elena Franklin, Professional Makeup Artist

Headshot of QC Makeup Academy graduate, certified/professional makeup artist, and guest collaborator, Elena Franklin of Makeup By Len.
Photo by Sarah Hunter.

Elena Franklin’s love for makeup began in high school through dance and musical theatre. Since 2021, she has trained with QC Makeup Academy, earning certifications as a Master International Makeup Professional (MIMP)™, International Skincare Consulting Professional (ISCP)™, International Special FX Makeup Professional (ISMP)™, Pro Makeup Workshop Graduate (PMW), and Portfolio Development Graduate (PDW).

After her first certification in December 2021, Elena launched her business, Makeup By Len, focusing on bridal and event makeup, one-on-one lessons, and other beauty services. She continues to grow her brand and social media presence while helping clients feel confident and beautiful. 

Elena’s advice to new makeup artists is to practice as much as you can and make connections with other artists and vendors in the industry. In her experience, word of mouth is everything when it comes to building a brand.

13 Bride Makeup Looks Every Artist Should Know

Every bride is unique, and so are her makeup choices. From bold lips to natural lashes, these looks cover classic, trendy, and creative approaches. Use them as inspiration for client consultations and trials.

1. Bold Lipstick for Bridal Glam

Soft and romantic traditional bridal makeup look featuring warm eyeshadow, peach lipstick, and a sheer pearl-detailed gown.
Photo by Tiara Nicole Photography.

A bold lip is one of the most classic bride makeup ideas. While many brides choose soft neutrals, a strong lipstick shade makes a powerful statement. It highlights the smile, photographs beautifully, and instantly adds glamour to the overall bridal look.

Popular bold lipstick shades include:

  • Classic red: Timeless and elegant, perfect for both day and evening weddings.
  • Berry tones: Romantic and flattering, especially for fall or winter weddings.
  • Deep plum or burgundy: A dramatic wedding makeup option that feels rich and sophisticated.
  • Bright pinks: Fun and playful for brides with a modern or bold style.

To make bold lipstick wedding-ready, prep the lips well. Exfoliate, hydrate, and use liner to prevent smudging. Layer color and choose long-wear formulas so the shade lasts through the ceremony and reception.

Balance is key with bold bridal makeup! Pair strong lips with neutral eye makeup, soft eyeliner, and a flawless complexion. This ensures the look stays elegant and bridal, not overwhelming.

Bold lipstick is best for confident brides who want their personality to shine. It works especially well for black-tie weddings, vintage-inspired themes, or any bride who loves making a statement.

Elena says: It’s rare that I’ll get a bride that requests a bold lip, but when she does, it’s usually bright red! I line and fill in the lips with liner before applying lipstick for longevity. Then I give clients a sample for touch-ups. When working with bold elements, I recommend balancing them with softer features. Choose one or two areas to emphasize so the look complements rather than clashes.

Pro lipstick picks for brides:

  1. MAC Retro Matte Lipstick in Ruby Woo – the ultimate long-lasting red.
  2. Charlotte Tilbury Matte Revolution in Walk of No Shame – a berry shade that flatters many skin tones.
  3. Fenty Beauty Stunna Lip Paint in Uncensored – bold, smudge-proof red perfect for long wear.
  4. Maybelline SuperStay Matte Ink in Lover – affordable, comfortable pink that won’t budge.

2. Elegant Luxe Bridal Makeup

Radiant bride with natural glow and soft glam look, showcasing a timeless bold bridal makeup style paired with an off-the-shoulder wedding gown.
Photo by Chantel Baggley Photography.

This look is all about subtle sophistication. Brides who choose this style want to look polished and timeless rather than trendy. Think satin-finish skin, softly defined eyes, and muted lips. It’s perfect for brides who want traditional bridal makeup that will still look elegant in 20 years.

Key features of this style include:

  • Soft brown or taupe eyeshadow with minimal shimmer.
  • Light contouring to enhance bone structure without harsh lines.
  • Perfectly groomed brows that frame the face naturally.
  • Nude or muted rose lips with a satin finish.

The result is a clean, refined look that enhances features instead of transforming them. It’s one of the most versatile unique bridal makeup ideas because it flatters every skin tone and works with almost any wedding theme.

Pro product picks for brides:

  1. Laura Mercier Tinted Moisturizer – lightweight, natural-looking base.
  2. Anastasia Beverly Hills Brow Wiz – precise brow shaping.
  3. Urban Decay Naked2 Basics Palette – soft matte neutrals for the eyes.
  4. Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Bitch Perfect – a muted rose-nude satin finish.

3. Glitter Eyeliner for a Touch of Sparkle

Close-up of shimmering blue and gold eyeshadow with defined eyeliner, creating a captivating glitter bridal makeup look for modern brides.

Glitter bridal makeup is perfect for brides who want just a hint of sparkle without going over the top. Glitter eyeliner adds glamour while keeping the look chic and sophisticated.

Ways to wear glitter liner:

  • Subtle sparkle over black liner for a glowing accent.
  • A full glitter wing for a bolder statement.
  • Shimmer along the lower lash line for fun, youthful energy.

To keep glitter wedding-appropriate, pair it with neutral shadow and natural lips. Choose long-wear glitter formulas so the sparkle lasts through the vows, reception, and first dance.

Pro product picks for brides:

  1. Stila Glitter & Glow Liquid Eyeshadow in Kitten Karma – easy-to-use liquid glitter.
  2. Urban Decay Heavy Metal Glitter Eyeliner – iconic long-wear liner.
  3. NYX Professional Makeup Glitter Goals Liquid Eyeliner – affordable and versatile.
  4. Too Faced Better Than Sex Mascara – pairs perfectly with glitter for defined lashes.

4. Dewy, Radiant Skin That Lasts

Minimalist glowing skin with soft blush and nude lips, showcasing a fresh and radiant unique bridal makeup look for modern brides.

Every bride wants glowing skin. The challenge is creating a dewy finish that looks fresh all day without turning shiny. This dramatic wedding makeup look focuses on skin prep and balance.

How to create long-lasting dewy skin:

  • Prep with hydrating skincare weeks in advance.
  • Use lightweight, luminous foundations that enhance natural radiance.
  • Apply cream highlighters for glow, then set oily zones with powder.
  • Keep blotting papers on hand for quick touch-ups.

This look is all about health and vitality. It works beautifully for daytime weddings, outdoor venues, or brides who prefer a natural glow.

Pro product picks for brides:

  1. Armani Luminous Silk Foundation – lightweight with a radiant finish.
  2. Charlotte Tilbury Hollywood Flawless Filter – soft-focus glow booster.
  3. Hourglass Ambient Lighting Powder – locks in glow without shine.
  4. Maybelline Fit Me Dewy + Smooth Foundation – an affordable radiant finish option.

5. Vibrant Blush Pops

Close-up of vibrant pink lipstick and rosy blush highlighting a radiant complexion, perfect for a confident bold wedding makeup look.

Blush is having a moment in bridal beauty. Instead of a subtle wash, brides are embracing bold bridal makeup with noticeable pops of color on the cheeks.

Popular blush shades for brides include:

  • Coral tones for warm, sun-kissed vibes.
  • Peach shades for a natural, soft flush.
  • Pink tones for romantic, youthful charm.

The trick here is placement! Apply blush higher on the cheekbones and blend upward toward the temples. This “lifted blush” look creates dimension and keeps the face radiant in photos.

Pro product picks for brides:

  1. NARS Blush in Orgasm – a cult classic peach-pink with shimmer.
  2. Rare Beauty Soft Pinch Liquid Blush in Joy – long-lasting coral.
  3. MAC Powder Blush in Peaches – buildable warm peach.
  4. Milani Baked Blush in Luminoso – affordable, glowing peach.

6. Soft Shadow Liner

Smiling bride holding a white bouquet in a mountain setting, wearing soft glam dramatic bridal makeup with defined eyes and nude lips.

Some brides love the idea of eyeliner but don’t want the intensity of a liquid wing. That’s where shadow liner comes in. It defines the eyes in a soft, romantic way.

Why shadow liner works well:

  • Blends easily for a softer finish.
  • Flatters every eye shape, especially mature brides.
  • Creates depth without harshness.

For a bridal look, use neutral brown or bronze shadows to create definition along the lash line. Add a slight wing for a subtle, lifted effect.

Pro product picks for brides:

  1. MAC Eye Shadow in Espresso – the perfect deep matte brown.
  2. Sigma E30 Pencil Brush – ideal for precise shadow liner.
  3. Urban Decay 24/7 Glide-On Pencil in Whiskey – creamy liner for smudging.
  4. NYX Jumbo Eye Pencil in Iced Mocha – easy, blendable option.

7. Graphic Eyeliner Statements

Close-up of elegant winged eyeliner and soft shimmer eyeshadow, showcasing modern bride makeup ideas for a chic wedding look.

For brides who love a daring, fashion-forward look, graphic eyeliner is the way to go! Unlike traditional wings, this unique bridal makeup style uses bold shapes and lines to create artistry around the eyes.

Popular graphic eyeliner styles for weddings include:

  • Double wings for a dramatic twist on the cat-eye.
  • Floating crease liner for a modern, editorial vibe.
  • Geometric shapes for adventurous brides.

This style pairs best with a neutral base and subtle lips to keep the eyes the star. It’s perfect for brides who want their wedding photos to show personality and edge.

Pro product picks for brides:

  1. KVD Beauty Tattoo Liner in Trooper Black – ultra-precise liquid liner.
  2. NYX Epic Ink Liner – affordable, waterproof precision.
  3. Fenty Beauty Flyliner Longwear Liquid Eyeliner – bold pigment, long wear.
  4. SUVA Beauty Hydra Liner – colorful graphic liner options.

8. Romantic Rosy Glow (Flushed Cheeks)

Elegant bride with natural glam makeup and soft pink tones holding a floral bouquet, showcasing timeless bride makeup ideas for a classic wedding look.
Photo by Tiara Nicole Photography.

This soft cheek look gives brides a fresh, radiant appearance. Unlike bold blush, the rosy glow is more diffused, romantic, and natural. It enhances the skin while keeping the overall bridal style light and timeless.

How to achieve the look:

  • Choose shades like dusty rose or soft mauve.
  • Apply blush across the apples of the cheeks and slightly onto the nose bridge for a natural flush.
  • Blend carefully for a seamless finish.

This approach works for both traditional bridal makeup and more modern looks, adding warmth without overpowering.

Pro product picks for brides:

  1. Clinique Cheek Pop in Rosy Pop – fresh, natural rosy shade.
  2. Rare Beauty Soft Pinch Liquid Blush in Bliss – long-lasting rosy tone.
  3. Tarte Amazonian Clay Blush in Exposed – soft, muted rose.
  4. Milani Rose Powder Blush in Romantic Rose – budget-friendly classic.

9. Colorful Eyelashes for Whimsy

Close-up of creative blue eyeliner and soft pink eyeshadow, offering bold and modern bride makeup ideas for a unique wedding look.

Colorful lashes are a fun twist for brides who want something playful in their look. This bold bridal makeup idea adds unexpected pops of color, from blue to green or even purple.

Ways to wear colorful lashes:

  • Bright mascara for a subtle touch.
  • Colored falsies for a stronger impact.
  • Mixing a hint of color into natural lashes for balance.

Keep the rest of the makeup simple so the lashes stand out without overwhelming the bride’s face. This look works especially well for modern weddings or themed celebrations.

Pro product picks for brides:

  1. Dior Diorshow Mascara in Blue – luxury pop of color.
  2. Maybelline Great Lash Mascara in Royal Blue – affordable and fun.
  3. Colored Faux Lashes via Amazon – colorful falsies for drama.
  4. ColourPop BFF Mascara in Purple Prose – playful, affordable option.

10. Golden-Bronze Eyeshadow Looks

Close-up of gold shimmer eyeshadow and voluminous lashes, creating a radiant glitter bridal makeup look perfect for glamorous weddings.

Bronze and gold eyeshadow is a wedding classic. It flatters almost every skin tone and adds warmth, making it one of the most versatile dramatic wedding makeup ideas.

Why it’s a must-have look:

  • Adds depth without overpowering.
  • Works for daytime and evening weddings.
  • Pairs beautifully with both nude and bold lips.

To modernize this style, blend metallic bronze with matte transition shades. Add shimmer to the inner corners to brighten the eyes in photos.

Pro product picks for brides:

  1. Urban Decay Naked Honey Palette – golden, warm shades.
  2. Natasha Denona Bronze Palette – high-quality bronze tones.
  3. ColourPop Yes, Please! Palette – affordable warm neutrals.
  4. MAC Pigment in Melon – shimmery gold-peach loose pigment.

11. Ombre Lips with Dimension

Close-up of glossy nude lips with soft ombré shading, capturing a chic and modern bold bridal makeup look for contemporary brides.

Ombre lips create depth and make lips look fuller. This unique bridal makeup idea adds artistry while remaining wearable for a wedding.

How to create ombre lips:

  • Start with a darker liner or lipstick around the edges.
  • Blend into a lighter or brighter shade in the center.
  • Add gloss in the middle for extra dimension.

This style works with subtle nudes or bold berry shades, depending on the bride’s personality. It’s versatile enough to suit many bridal themes.

Pro product picks for brides:

  1. Huda Beauty Power Bullet Lipstick Duo – designed for ombre blending.
  2. MAC Lip Pencil in Whirl + MAC Lipstick in Velvet Teddy – nude ombre combo.
  3. Fenty Beauty Gloss Bomb in Fenty Glow – adds shine to ombre lips.
  4. NYX Ombre Lip Duo – affordable, easy-to-use option.

12. Signature Red Accents

Bride with soft glam makeup, glowing skin, and a red floral hair accessory, highlighting a romantic traditional bridal makeup style.

Red is timeless. Brides can wear it as a bold lip, a rosy flush, or even nail polish. This bold wedding makeup idea is perfect for brides who want a classic yet impactful statement.

Ways to incorporate red:

  • Scarlet lips paired with glowing skin.
  • Cherry blush for a youthful pop.
  • Matching red manicure or accessories for a cohesive look.

Red works beautifully in photography, especially black-and-white shots, where it provides striking contrast.

Pro product picks for brides:

  1. MAC Lipstick in Russian Red – deep matte red.
  2. NARS Lipstick in Jungle Red – bright classic red.
  3. Essie Nail Polish in Forever Yummy – timeless red polish.
  4. Rare Beauty Stay Vulnerable Blush in Nearly Rose – rosy red flush.

13. Natural-Looking Lashes

Smiling bride with natural makeup and flowing blonde hair in a garden setting, showcasing effortless makeup ideas for bride with a fresh, radiant glow.
Photo by Anna Bella Photography.

Not all brides want over-the-top falsies. Many prefer traditional bridal makeup with natural-looking lashes that enhance without overpowering.

How to achieve natural lashes:

  • Use individual or cluster lashes instead of strips.
  • Opt for lengthening mascara instead of volumizing for subtle definition.
  • Curl lashes before mascara for an open-eyed look.

This style is perfect for brides who want to feel comfortable and elegant without heavy makeup.

Pro product picks for brides:

  1. Ardell Individual Lashes – customizable, natural finish.
  2. Lancôme Définicils Mascara – lengthening without clumping.
  3. Glossier Lash Slick – lightweight everyday mascara.
  4. Kiss Looks So Natural Lashes – affordable and soft.

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3 Bridal Makeup Styles Every Makeup Artist Must Master

Every makeup artist should be fluent in three core bridal styles: 

  1. Natural;
  2. Classic;
  3. Dramatic. 

These categories form the foundation of bridal artistry and help MUAs adapt to each client’s vision.

Natural Bridal Makeup

This style enhances the bride’s features without making her feel heavily made up. It’s one of the most requested traditional bridal makeup looks because it feels comfortable and authentic.

Key features of natural bridal makeup:

  • Lightweight foundation or tinted moisturizer that lets skin shine through.
  • Neutral eyeshadows in beige, taupe, or soft brown.
  • Minimal eyeliner or tightlining along the lash line.
  • A nude or soft pink lip for subtle polish.

Natural makeup is ideal for brides who don’t normally wear much makeup or want to look fresh and effortless on their wedding day.

Classic Bridal Makeup

Classic makeup is timeless. It’s the style most people imagine when they think of a “bridal look.” Balanced, photo-ready, and flattering in every era, it’s a staple for MUAs.

Classic bridal makeup includes:

  • Medium-coverage foundation for a flawless base.
  • Defined brows that frame the eyes.
  • Neutral shadows with a hint of shimmer on the lids.
  • A soft eyeliner wing or smudged pencil liner.
  • Lips in shades of soft rose, mauve, or nude.

This style is adaptable to any bride and any theme. It’s reliable, elegant, and always photographs beautifully.

Elena says: In order to create a timeless and classic look, you need to consider what’s trending in the makeup world at the time. For example, blush on the nose or soap brows are trends and may not age well in the future (similar to how we look back at most 2016 makeup and cringe). To me, a timeless look is a polished, hydrated and neutral look that enhances the beauty of the client.  Some products I use without fail to create this include: Embryolisse Moisturizer, MAC Studio Fix Radiant Foundation, and Rare Beauty Liquid Touch Blush. I had a bride who’s whole wedding style was very classic and timeless, so the way we made her makeup POP was doing a neutral eye with a full lash. It really extenuated her eyes and suited her so beautifully!

Dramatic Bridal Makeup

Some brides want to go bold. Dramatic wedding makeup can mean smoky eyes, cut creases, bold lips, or sharp contouring. It’s perfect for evening weddings or fashion-forward brides who want to make a statement.

Elements of dramatic bridal makeup:

  • Smoky or metallic eyes with false lashes.
  • Winged liner for extra definition.
  • Contoured cheeks with vibrant blush.
  • Bold lips (deep red, plum, or berry).

Dramatic bridal makeup is not for every bride—but when it fits, it creates a stunning, memorable impact!

Bridal Makeup Consultation: Why It’s Essential

A consultation is the foundation of a successful bridal experience. This is where the artist and bride align expectations, explore inspiration, and discuss details that impact the final look.

Key Questions to Ask Your Bridal Client

During a consultation, ask questions that reveal preferences and comfort levels. Examples include:

  • What type of makeup do you wear daily?
  • Do you prefer matte, dewy, or satin finishes?
  • Are there any celebrity or Pinterest looks that inspire you?
  • How do you want your makeup to look in photos?
  • Do you have any allergies, sensitivities, or product concerns?

These questions help create a tailored plan and avoid surprises.

Elena says: I ask a series of questions to understand what a bride wants; whether she usually wears makeup, her favorite eyeshadow colors, or if she prefers a glowy or matte finish. I also check if there’s a feature she feels strongly about, like blush or brows. This helps me create a look tailored to her. The biggest concern between trial and wedding day is often lashes. If strip lashes feel uncomfortable at the trial, I recommend a lash lift or extensions so she’s confident and comfortable.

Helping Indecisive Brides Choose Their Look

Some brides don’t know what they want. Alternatively, they love too many different styles. As the MUA, it’s your job to guide them!

So, here are some tips for helping undecided brides:

  • Show them visual mood boards with varied looks.
  • Do a side-by-side trial of two different styles.
  • Recommend what will photograph best for their venue and dress.
  • Encourage them to choose a look that makes them feel confident, not just trendy.

By leading with expertise and reassurance, you’ll help your bride feel secure in her decision.

Elena says: Most of my clients come to me because I’ve mastered natural bridal looks. But even then, that makeup can feel like too much for some brides who never wear makeup. If that’s the case, I’m always sure to ask, “Do you want to look like you’re wearing makeup or not?” The answer will determine how much of something I’ll apply.

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How to Do Bridal Makeup Step by Step (With Trial First!)

Full stop: EVERY bridal look should begin with a trial. For starters, this gives the bride a chance to see how the makeup will look and feel before her big day. It also gives you, as the makeup artist, time to adjust products, colors, and techniques. Furthermore, a trial reduces stress, builds trust, and ensures the final result is exactly what the bride envisioned.

Below is a simple step-by-step routine for creating a natural bridal look. Each step can be adjusted or built upon if the bride wants something more bold or dramatic.

Psst! After you review these steps, don’t miss the full tutorial video led by celebrity makeup artist and QC Makeup Academy executive instructor, Nathan Johnson. He’ll walk you through the bridal trial process from start to finish!

Step 1: Skin Care (Moisturizer)

Firstly, prepping the skin is the foundation of long-lasting bridal makeup.

  • Cleanse the skin gently to remove any oils or residue.
  • Apply a lightweight moisturizer to hydrate without feeling greasy.
  • If the bride has oily skin, use a mattifying moisturizer. For dry skin, choose something richer.

This step helps foundation glide on smoothly and keeps skin comfortable throughout the day.

Elena says: For skin prep, I start with First Aid Beauty Facial Radiance Pads, then The Ordinary Hyaluronic Acid Serum, followed by Embryolisse Moisturizer. My go-to primers are NARS Pro-Prime Eyeshadow Base and e.l.f. Cosmetics Power Grip Primer, paired with MAC Studio Radiance or NARS Radiant Longwear Foundation for all-day wear. Longevity depends on the season. Set well in summer heat to prevent creasing, and in winter focus on hydration while setting eyes carefully to avoid dryness or watering.

Step 2: Eye Primer

Eye makeup should last through tears, dancing, and long hours. Primer is the secret!

  • Apply a thin layer of primer across the lids using a concealer brush.
  • Blend evenly to prevent patchiness.
  • Choose a primer that grips shadow without drying the eyelids.

This step prevents creasing and ensures vibrant shadow payoff.

Step 3: Eye Makeup (Shadows + Liner + Lashes)

Next, it’s always recommended that you start with the eyes before foundation. This way, any fallout from shadows can be cleaned up without ruining the base.

Eyeshadow:

  • Use neutral tones as a base, adding depth with slightly darker shades in the crease.
  • Apply shimmer or metallics to the lid for brightness.
  • Highlight the inner corners and brow bone for a lifted look.

Eyeliner:

  • For a natural style, softly line the lash line with brown or dark gray.
  • For more dramatic bridal makeup, add a wing or smudge liner for a smoky effect.

Lashes:

  • Curl natural lashes to open the eyes.
  • Apply mascara in thin coats to avoid clumping.
  • Add individual or cluster lashes for a natural yet enhanced look.

Step 4: Brows

Brows frame the entire face. So, they should look polished without looking overdone.

  • Lightly fill in sparse areas with a pencil or powder.
  • Use upward strokes for a natural hair-like effect.
  • Set with clear or tinted brow gel to keep them in place all day.

Step 5: Skin Makeup (Foundation, Concealer, Contour, Powder)

At this point, the goal is now to create a flawless yet natural base that photographs beautifully.

Foundation:

  • Match the shade to both face and neck to avoid lines.
  • Use a medium-coverage, long-wear formula.
  • Blend with a damp sponge or brush for a seamless finish.

Concealer:

  • Apply under the eyes and around the nose.
  • Spot-conceal blemishes or redness.
  • Only apply concealer on the exact areas that need it (avoid being liberal with this product).

Contour:

  • Use cream or powder contour to softly shape cheekbones, jawline, and nose.
  • Blend well for a natural shadow effect.

Powder:

  • Lightly set oily areas like the T-zone.
  • Avoid over-powdering so the skin still looks fresh.

Step 6: Blush

Blush brings the face to life and gives brides that radiant bridal glow.

  • Apply to the apples of the cheeks and blend upward toward the temples.
  • Choose shades that complement the bride’s skin tone and lip color.
  • For a modern touch, lightly dust blush across the nose bridge for a sun-kissed look.

Step 7: Lips

Lips are one of the most photographed features on a bride!

  • Prep with balm to avoid dryness.
  • Use liner to define the shape and prevent feathering.
  • Choose a long-lasting formula in the bride’s preferred shade (nude, rose, berry, or bold red).
  • Apply, blot, and reapply for durability.

Step 8: Highlight

Highlight enhances bone structure and adds dimension.

  • Apply to the tops of cheekbones, brow bones, cupid’s bow, and the inner corners of the eyes.
  • Choose a formula that complements the skin tone (champagne for fair skin, gold for deeper tones).
  • Keep it soft—too much shimmer can look harsh in photos.

Step 9: Show the Bride

Before setting the look, hand the bride a mirror.

  • Ask her how she feels about the makeup so far.
  • Encourage honest feedback.
  • Discuss any tweaks she’d like before moving on.

Step 10: Revisions

And finally, you’ll correct anything that needs correcting or refining. You’ll quickly come to find that small adjustments make ALL the difference!

  • Add or reduce blush, lipstick, or liner based on her preferences.
  • Double-check the makeup in natural light as well as indoor lighting.
  • Set the makeup with a setting spray for all-day wear.

Why You Need a Bridal Makeup Contract

A bridal makeup contract may not feel glamorous, but it’s one of the most important tools for every professional makeup artist. Contracts protect both you and your client. They ensure that expectations are clear, services are outlined, and there are no surprises on the wedding day. Moreover, including a contract shows professionalism and builds trust with your clients.

Elena says: A contract is essential for a bridal booking as it lets the client know what is expected of them throughout the process. Not to mention, it saves you the trouble of explaining policies you may have set in place. It’ll make you look professional and reliable. I would consider any makeup artist or wedding vendor that doesn’t have a contract to be a BIG red flag!
Makeup artist, Elena Franklin, applying foundation to a bride in a studio, showcasing professional techniques and elegant bride makeup ideas for wedding day looks.
Photo by Tiara Nicole Photography.

Key Items to Include

Every bridal makeup contract should cover the basics. Think of it as your checklist for clarity and protection:

  • Services Provided: Detail exactly what’s included (e.g., makeup for the bride, bridesmaids, trial sessions, touch-ups).
  • Schedule and Location: Arrival times, addresses, and estimated time per client.
  • Pricing and Payment Terms: Total cost, deposits, due dates, and payment methods.
  • Cancellation Policy: Clear terms for refunds, reschedules, or last-minute cancellations.
  • Liability Clauses: Protect yourself in case of allergic reactions or unforeseen circumstances.

Protecting You and Your Client

Contracts do more than protect your business—they also help clients feel secure too. Think about it: brides are already under pressure. Knowing everything is in writing gives them peace of mind!

Elena says: It’s common for members of the bridal party or family to say they want makeup and then change their mind the week of. For this reason, my contract states that any services outlined within the contract can’t be subtracted at any point. That said, we can always add on if I am able to accommodate. This has saved me many times and makes it much easier to budget for when you know for sure that you’re getting paid “x” amount from a job.

Benefits of using a contract include:

  • Builds professionalism and credibility.
  • Reduces stress by clarifying expectations early on.
  • Prevents misunderstandings about cost or timing.
  • Offers legal protection if disputes arise.
  • Creates a smoother, more organized wedding day.

With a clear, professional contract in place, you’re free to focus on what you do best: creating stunning bridal makeup looks!

Conclusion: Elevate Your Bridal Makeup Career

Bridal makeup is about more than products; it’s about helping a bride feel confident and beautiful on the most important day of her life. These 13 bride makeup ideas—along with consultations, trials, and contracts—give you the foundation to deliver flawless results every time.

Learn Bridal Makeup with QC Makeup Academy

If you’re ready to take your skills to the next level, QC Makeup Academy’s Master Makeup Artistry Course is the perfect next step! Led by celebrity MUA and executive instructor, Nathan Johnson, this program gives you expert training and personalized feedback to build your career.

Elena says: QC Makeup Academy gave me the confidence and knowledge to build the business I have now, both in terms of makeup technique and business sense. I’ve learned a lot since being out on my own, and I am thankful that I was prepared accordingly for the real world! I’m always leaning on the foundational lessons taught in the Master Makeup Artistry Course, as those techniques are truly the building blocks for every natural or dramatic look.

Bride Makeup Ideas FAQs

What kind of makeup should a bride wear?

Brides should choose makeup that enhances their natural beauty while matching their personal style and wedding theme.

What is the most popular bridal makeup look?

Soft glam with glowing skin, neutral eyes, and nude or rosy lips remains the most requested bridal look worldwide.

How soon before a wedding should makeup be done?

Bridal makeup should be finished at least 1–2 hours before the ceremony to allow time for photos and touch-ups.

What kind of bridal makeup looks good in photos AND in person?

Balanced looks with even skin, softly defined eyes, and lips in flattering tones work best for both photography and real life.

What are some popular wedding makeup looks for various skin tones?

Bridal makeup should be tailored to undertones and complexion. For example, wedding makeup looks for Black women often feature radiant skin, jewel-toned eyeshadows, and bold lips that photograph beautifully.

Where is the best school to learn bridal/wedding makeup?

The best place to train is QC Makeup Academy. Our online Master Makeup Artistry certification course is taught by celebrity MUA, Nathan Johnson, and covers everything from fundamentals to advanced bridal techniques, with hands-on assignments and personalized feedback to help you succeed.

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Sep 17
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Eye shadow looks tutorial showing step by step eyeshadow application chart for beginners, demonstrating how to wear eyeshadow with different eye makeup looks.

Eye Shadow Looks: Step-by-Step Guide for Stunning Eye Makeup

By Education, Makeup Tips and Tricks, Makeup Tutorial No Comments

Eye Shadow Looks: Key Points

  • Always adjust eyeshadow placement based on your unique eye shape.
  • Choose colors that complement your eye color to make them stand out.
  • Use the right brushes and tools to achieve clean, blended results.
  • Follow a simple five-step method: primer, base, crease, liner, and drop shadow.
  • Avoid common mistakes like skipping primer, starting too dark, or overusing glitter.

Introduction

Eye shadow can completely change the way your makeup looks. The right colors and techniques can make your eyes appear bigger, brighter, and more defined. In this guide, you’ll learn more than just how to apply eyeshadow—we’ll cover how to choose the right shades for your eye color, how to work with different eye shapes, and which tools will give you the best results! 

Additionally, you’ll also get a step-by-step eye shadow tutorial, expert tips, and a full breakdown of the most common mistakes to avoid. Every section will include clear visuals so you can follow along with ease.

So, keep reading to discover the best eyeshadow looks, complete with tutorials, charts, and expert tips to elevate your artistry!

Why Eye Shadow Looks Matter in Makeup Artistry

The way you apply eye shadow can transform your entire face. Great eye makeup looks can:

  • Draw attention to your eyes
  • Balance your features
  • Express your personality
  • Match your style to any occasion

If you’re an aspiring makeup artist, mastering eyeshadow looks is a MUST! After all, clients often ask for specific styles (e.g., smokey eyes, natural looks, or bridal makeup). Knowing how to create these looks step-by-step builds trust and shows your skill.

And if you’re an everyday makeup wearer? Learning the basics of how to apply eyeshadow will save you time, boost your confidence, and help you look polished in minutes.

“Before and after infographic showing the power of eye shadow looks with step by step eyeshadow application, including inner corner highlight, lid color, crease shadow, and outer V depth.

Understanding Eye Shapes and How They Influence Eyeshadow Looks

Fun Fact: The shape of your eyes changes how shadow looks when applied. Knowing your eye shape helps you place color in the right spots/where it flatters you most and avoid common mistakes. This is the first step to mastering eye shadow looks. 

Remember: the goal is to bring out your natural beauty while keeping your look balanced.

Step by step eyeshadow chart showing how to apply eyeshadow with inner corner highlight, lid color, crease shadow, outer V depth, and brow bone.

Almond Eyes

Almond eyes are balanced and slightly upturned at the outer corners. This shape works well with almost any eye makeup look.

TIPS:

  • Place light shadow on the lid to brighten.
  • Blend a mid-tone through the crease.
  • Deepen the outer corner with a darker shade.
How to apply eyeshadow chart for almond eyes showing highlight zone, crease shadow zone, and outer V placement for eye shadow looks.
Step by step eyeshadow guide for hooded eyes showing how to apply eyeshadow on the inner corner, lid, adjusted crease, and outer V zone.

Hooded Eyes

Hooded eyes have extra skin folding over the crease, which can hide shadow placement.

TIPS:

  • Use matte shades in the crease to reduce the look of heaviness.
  • Apply shadow slightly above the natural crease so the color shows when eyes are open.
  • Keep shimmer to the lid or inner corner.

Monolids

Monolids do not have a visible crease. The lid space is smooth and flat.

TIPS:

  • Build depth with gradient shading: light at the inner corner, medium in the center, dark at the outer edge.
  • Use small, precise brushes for detail.
  • Winged eyeliner can help elongate the eyes.
How to wear eyeshadow on monolid eyes with step by step placement chart showing inner corner, gradient lid, outer V, and optional winged liner.
Step by step eyeshadow chart for deep set eyes showing lid wash, center highlight, subtle crease, and outer corner depth for eye shadow looks.

Deep-Set Eyes

Deep-set eyes sit further back in the socket, often with a strong brow bone.

TIPS:

  • Stick with medium shades across the lid to bring eyes forward.
  • Avoid going too dark in the crease, as it can push the eyes back even more.
  • Add shimmer or highlight on the lid to create dimension.

Round & Downturned Eyes

Round eyes look open and youthful, while downturned eyes slope slightly downward at the outer corners.

TIPS:

  • For round eyes: use darker shades on the outer corners to elongate the shape.
  • For downturned eyes: lift the look with upward blending at the outer V.
  • Eyeliner flicks angled slightly upward can help balance.
How to apply eyeshadow chart for round and downturned eyes showing lid highlight, crease, outer V, crease definition, eyeliner flick, and lifted outer V placement.

Choosing Eye Shadow Colors That Complement Eye Color

The colors you choose for your eyeshadow can either make your eyes pop or leave them looking dull. By using shades that complement your natural eye color, you can create eye makeup looks that stand out in the best way. Moreover, once you know your best shades, you can mix, match, and experiment with confidence!

Eye makeup looks guide showing the best eyeshadow colors for brown, hazel, blue, and green eyes.

Blue Eyes

Blue eyes look brighter with warm shades that create contrast.

  • Copper, bronze, and warm browns
  • Peach and coral shades
  • Oranges and terracotta tones

Green Eyes

Green eyes stand out with rich, red-based or purple tones.

  • Plum, burgundy, and wine shades
  • Soft purples and mauves
  • Warm browns with red undertones

Brown Eyes

Brown eyes are the most versatile. Almost any color works, but some shades make them glow.

  • Gold, bronze, and metallics
  • Navy and deep blues
  • Emerald green or teal

Hazel Eyes

Hazel eyes shift between green and brown, so flexible shadow choices work best.

  • Gold and olive tones
  • Warm purples
  • Neutral browns to balance both undertones

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Essential Brushes & Tools for Step-by-Step Eyeshadow Application

The right brushes make all the difference in how your eyeshadow looks. On the other hand, using the wrong tool can cause harsh lines or muddy blending. With just a few key brushes, you’ll be able to apply and blend eyeshadow like a pro!

Flat Shader Brush

Step by step eyeshadow application showing how to use a flat shader brush for lid color placement.

This brush is dense and flat, perfect for packing color onto the lid.

  • Best for bold pigment and shimmer shades
  • Use patting motions for maximum color payoff

Fluffy Blending Brush

How to apply eyeshadow chart showing fluffy blending brush used for crease and transition shades.

A soft, rounded brush for applying transition shades in the crease.

  • Creates smooth gradients between colors
  • Ideal for diffused blending

Angled Brush

Step by step eyeshadow application using an angled brush for liner, precision work, and under eye definition.

Thin, angled brush with firm bristles.

  • Great for eyeliner application with powder or gel
  • Can also define brows or lower lash line

Pencil Brush

How to apply eyeshadow with a pencil brush for detail work and smudging in step by step eyeshadow looks.

Small, rounded tip for precision work.

  • Perfect for smudging shadow under the lower lash line
  • Can add highlight to inner corners or brow bone

Smudger Brush (Optional but Helpful)

Step by step eyeshadow application using a smudger brush for smokey eye makeup looks and soft blended effects.

Small, rounded tip for precision work.

  • Perfect for smudging shadow under the lower lash line
  • Can add highlight to inner corners or brow bone

With these tools, you can follow any step by step eyeshadow tutorial and get professional results!

Step-by-Step Eyeshadow Tutorial: 5 Things You Need To Master

Following a step-by-step eye shadow process makes application easy, whether you’re going for a natural day look or a bold glam finish. Below are the five key steps, based on expert techniques from QC Makeup Academy’s executive instructor, Nathan Johnson. Each step will have its own graphic so you can see exactly where to place your product.

Psst! At the end of this section, we’ll also show you the full 15-minute QC Makeup Academy tutorial video so you can watch these steps in action!

Step 1: Prime Your Lids

Primer creates a smooth base, evens out skin tone, and makes your shadow last all day.

TIPS:

  • Use a concealer brush to paint primer from lash line to brow bone.
  • Blend evenly so there are no streaks.
Step by step eyeshadow tutorial showing primer application as the first step for creating eye shadow looks.
Step by step eyeshadow tutorial showing how to apply a base shadow for creating eye shadow looks.

Step 2: Apple a Base Shadow

A neutral base shade helps lock in primer and gives you a clean canvas.

TIPS:

  • Use a flat shader brush to press a natural shade onto the lid.
  • Start at the inner corner (where you want brightness) and work outward.

Step 3: Define The Crease with a Mid-Tone Shade

Adding depth in the crease shapes the eye and makes blending easier.

TIPS:

  • Use a fluffy blending brush with a taupe or mid-brown.
  • Sweep back and forth in soft arcs (“windshield wiper” motion).
  • Extend slightly beyond the outer corner for lift.
Step by step eyeshadow tutorial showing how to define the crease when creating eye shadow looks.

”One of the trademarks of a beautiful makeup application is the blend. Fluffy brushes are what deliver that. So, never be afraid to go in a few times and blend.

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor
Step-by-step eye shadow looks tutorial showing how to apply eyeliner for a complete eye makeup look. Helpful guide for how to wear eyeshadow and follow a how to apply eyeshadow chart.

Step 4: Add Liner for Definition

Liner frames the eye and makes lashes appear fuller.

TIPS:

  • For a soft look, press your powder liner into the lash line with an angled brush.
  • For more drama, use gel or liquid liner.
  • Extend slightly at the outer edge for lift.

Step 5: Create a Drop Shadow

Adding shadow under the lower lashes balances the look and makes lashes appear thicker.

TIPS:

  • Use a pencil or smudger brush with taupe or soft brown.
  • Apply from the outer corner to just under the pupil.
  • Keep it diffused, not heavy.
Step-by-step eye shadow looks tutorial showing how to apply drop shadow for balance in eye makeup looks. Guide on how to wear eyeshadow with a how to apply eyeshadow chart.

Pro Tips for Flawless Eye Shadow Looks

Once you’ve mastered the basic steps, the right pro techniques will take your eye makeup looks from good to stunning! These tips will help you blend like a professional, avoid harsh lines, and make every eye shadow look polished. Not to mention, they’ll give you the polished finish that sets professional eye shadow looks apart from beginner attempts.

Tip 1: Always Work from Light To Dark

Start with lighter shades and gradually layer darker colors. This makes blending easier and prevents harsh lines.

Eye shadow looks tutorial showing light to dark layering technique. Step-by-step eyeshadow guide for how to apply eyeshadow smoothly from light to medium to dark shades.
Eye shadow looks tutorial comparing powder only vs cream and powder layering. Step-by-step eyeshadow guide showing how to apply eyeshadow for longer-lasting eye makeup looks.

Tip 2: Layer Creams and Powders

Using a cream shadow base under powder can make the color more intense and longer-lasting.

Tip 3: Blend with a Clean Brush

After applying shadow, use a separate clean fluffy brush to diffuse edges. This softens transitions without muddying colors.

Eye shadow looks tutorial showing how to use a clean brush for smooth edges. Step-by-step eyeshadow guide for blending and softening eye makeup looks.
Eye shadow looks tutorial demonstrating the foil technique, comparing dry brush vs damp brush application. Step-by-step eyeshadow guide for metallic eye makeup looks with best color payoff.

Tip 4: Use Metallics and Foils Correctly

Apply metallics/foiled shadows with a damp flat brush or your fingertip for best payoff.

Tip 5: Avoid Harsh Lines

Harsh cutoffs make shadows look unblended. Always extend edges softly outward with blending motions.

Eye shadow looks tutorial showing harsh lines versus blended edges. Step-by-step eyeshadow guide for how to apply eyeshadow smoothly with no harsh lines.

Common Eyeshadow Mistakes to Avoid

Even if you follow a step by step eyeshadow tutorial, small mistakes can make your look less polished. Below are 15 of the most common eye shadow mistakes—and how to fix them. Avoiding these mistakes will instantly elevate your eye makeup looks, whether you’re creating a natural style or going full glam.

Mistake #1: Skipping Primer

Skipping primer is one of the fastest ways to ruin even the best eye shadow looks. Without it, oils from your skin break down the shadow, causing creasing and fading within hours. Furthermore, primer also evens out skin tone and grabs onto pigment so your colors appear brighter. 

Always apply a thin, even layer of eyeshadow primer from lash line to brow bone BEFORE your first shade.

“Eye shadow looks tutorial showing the mistake of skipping primer versus using primer. Step-by-step eyeshadow guide for longer-lasting and smoother eye makeup looks.

Mistake #2: Using Concealer Instead of Primer

Concealer is made to cover blemishes, not prep your eyelids. When used as a base, it tends to cake, crack, and change the color of your shadows. It also doesn’t control oil the way a primer does. 

For smooth, long-lasting results, stick to an actual eyeshadow primer or a product made specifically for lids.

Mistake #3: Overloading the Brush with Product

Dipping too heavily into your palette leads to fallout, harsh application, and wasted product. A good rule: pick up a little at a time. Gently dip the tip of your brush, then tap off the excess before applying. It’s easier to build color than to erase it!

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Mistake #4: Not Tapping Off Excess

Similarly, this goes hand-in-hand with overloading your brush. If you don’t tap off the extra powder, it falls onto your cheeks and under-eye area, essentially ruining your base makeup (if you did the skin first). 

Instead, get in the habit of giving your brush a light tap after each dip into shadow—it makes cleanup much easier.

Mistake #5: Starting with Dark Shades First

If you start with your darkest shade, you’ll have a tough time blending it out. Dark pigments are harder to soften and can leave patchy spots. Thus, always follow the “light to dark” rule: apply lighter transition shades first, then layer darker tones gradually to build depth. This makes your blending smoother and your eye makeup look more professional.

Eye shadow looks tutorial showing the mistake of starting with dark shades first versus applying light to dark. Step-by-step eyeshadow guide for smooth blending in eye makeup looks.

Mistake #6: Applying Shadow Too High Toward Brow Bone

Unless you’re going for a bold editorial look, shadow shouldn’t reach all the way up to your brows. This makes eyes look heavy and messy. Instead, keep your darkest shades in the crease and outer corner, then apply a subtle highlight just under the brow bone to lift and open the eyes.

Mistake #7: Ignoring Eye Shape

Not every eyeshadow technique works for every eye shape! What flatters almond eyes may not work for hooded or monolid eyes. To create balanced eye makeup looks, adjust your placement. For example, hooded eyes often need color placed slightly above the crease, whereas monolids look best with gradient shading across the lid.

Mistake #8: Using the Wrong Brush

Each brush has a purpose. A flat shader is meant to pack color, while a fluffy brush blends it out. If you try to blend with a dense shader or apply detail with a huge blending brush, your results won’t look clean. 

For this reason, we suggest investing in a few quality brushes and learning their uses. You’ll instantly see an improvement!

Mistake #9: Not Blending Enough (or Over-Blending)

Both under-blending AND over-blending can ruin a look. Not blending leaves visible lines between colors, while over-blending muddies shades together. The trick: blend edges until they’re smooth, but stop before the colors lose their definition. Using a clean brush for final blending can help keep the look crisp.

Mistake #10: Applying Too Much Glitter or Shimmer

Shimmer and glitter can be gorgeous, but too much can overpower your look and highlight skin texture. Keep shimmer shades on the inner corner or lid center for brightness. Use matte or satin finishes in the crease and outer corner for balance. This way, shimmer enhances your look instead of overwhelming it.

Eye shadow looks tutorial showing the mistake of applying too much glitter versus using subtle shimmer. Step-by-step eyeshadow guide for balanced eye makeup looks.

Mistake #11: Forgetting to Highlight Inner Corner & Brow Bone

These small touches make a BIG difference! A light highlight in the inner corner opens up the eyes and makes them look awake. A subtle highlight under the brow bone lifts the eye area and completes the look. Skipping them can leave your makeup looking unfinished.

Mistake #12: Skipping Shadow on the Lower Lash Line

Only applying shadow on the top lid makes the eyes look unbalanced. On the other hand, adding a touch of shadow under the lower lash line ties the look together and gives depth. The key is to keep it soft! Use a pencil or smudger brush and stop under the pupil for a natural effect.

Mistake #13: Using Only One Shade

A single shade on the lid can look flat. Dimension comes from layering at least three tones: a light base, a mid-tone in the crease, and a darker shade in the outer corner. This creates depth and makes the eyes appear bigger and more defined.

Mistake #14: Heavy Eyeliner Hides Shadow Work

A thick, harsh line of eyeliner will often (and unintentionally) wind up hiding all the blending work you did with your shadows. Instead, try pressing powder liner into the lash line with an angled brush for a softer effect. If you love a bold line, keep it thin and precise so it enhances the shadow rather than covering it!

Mistake #15: Skipping Clean-Up & Finishing Touches

Lastly, a beautiful eyeshadow look can easily be ruined by fallout under the eyes or uneven edges. Therefore, always finish with cleanup: use a fluffy brush or a little translucent powder to sweep away fallout. Check that edges are even, and add final touches like inner-corner highlight. These small details make the difference between amateur and polished!

Eye shadow looks tutorial showing the mistake of skipping clean-up and finishing touches versus a polished result. Step-by-step eyeshadow guide for professional eye makeup looks.

Eye Shadow Looks for Every Occasion

Hands down, the BEST thing about eyeshadow is how versatile it can be. With a few simple changes in shade and technique, you can create eye makeup looks for any occasion—from quick everyday styles to dramatic evening glam. Get inspired by these versatile eye shadow looks below, and you’ll always have the perfect style, whether you’re aiming for soft and subtle or bold and unforgettable!

Natural & Everyday Looks

Natural eyeshadow looks are perfect for work, school, or casual days. The goal is to enhance your eyes without making them the center of attention.

TIPS:

—Use soft matte neutrals like beige, taupe, or light brown.

—Apply a light shade on the lid, a mid-tone in the crease, and a touch of highlight in the inner corner.

—Keep eyeliner soft or skip it altogether.

Eye shadow looks tutorial showing a natural everyday look with soft, blended shades. Step-by-step eyeshadow guide for simple daily eye makeup.
Eye shadow looks tutorial showing a soft glam bridal look with shimmer accents. Step-by-step eyeshadow guide for elegant wedding eye makeup.

Soft Glam & Bridal Looks

Soft glam is a step up from natural but still wearable. It’s the go-to style for bridal makeup, date nights, or special events.

TIPS:

—Combine neutral mattes with shimmery champagne or rose gold on the lid.

—Blend warm browns into the crease for soft depth.

—Pair with defined lashes or wispy false lashes for a polished finish.

Smokey Eyes in Neutral Tones

The smokey eye is a classic: bold, sultry, and perfect for evenings or photoshoots!

TIPS:

—Use a gradient from medium brown on the lid to dark brown or gray at the outer corner.

—Blend upward and outward to soften edges.

—Add liner smudged along both upper and lower lash lines for intensity.

Eye shadow looks tutorial showing a neutral smokey eye with blended brown tones. Step-by-step eyeshadow guide for creating a classic smokey eye makeup look.

Trendy Looks (Cut Crease, Halo, Color Pop)

Trendy techniques make your eye shadow looks modern and Instagram-ready.

Cut Crease

  • Sharp division between lid and crease, usually with a lighter lid shade and darker crease.
  • Best for dramatic, defined styles.
How to apply eyeshadow chart showing a cut crease look. Step by step eyeshadow tutorial for sharp, professional eye makeup looks

Halo Eye

  • Light shimmer shade in the center of the lid, framed by darker shades on both sides.
  • Creates a rounded, spotlight effect.
How to wear eyeshadow tutorial showing a halo eye effect. Step by step eyeshadow chart for creating luminous eye makeup looks with shimmer in the center.

Color Pop / Festival Look

  • Bright, bold shades like blue, purple, or neon.
  • Can be applied all over the lid or as a liner accent.
Eye makeup looks tutorial showing a festival color pop style. Step by step eyeshadow guide on how to apply eyeshadow with bold shades for fun events

Final Thoughts: Take Your Eye Shadow Looks to the Next Level

Eye shadow is more than just color on your lids; it’s one of the most powerful tools in makeup artistry! With the right shades, tools, and techniques, you can create eye makeup looks that suit any occasion, from quick everyday styles to bold and glamorous finishes.

Now that you’ve learned how to apply eyeshadow step by step, seen how to avoid common mistakes, and discovered different looks for every event, it’s time to take things further. Practice is important, but real growth comes from learning with expert guidance…

That’s Where QC Makeup Academy Can Help!

Our online makeup certification courses are taught by professional MUAs (like Nathan Johnson!) who know what it takes to succeed in the industry. You’ll get personalized feedback, step-by-step video training, and certification that proves your skills.

”QC Makeup Academy is worth every penny! The Master Makeup Artistry Course changed me in such a profound way. From matching foundation to creating a beautiful smoky eye, I learned it all!

Erica CanoQC Makeup Academy Multi-Graduate

Ready to elevate your artistry? Explore QC Makeup Academy’s online courses today and start your journey toward mastering eye shadow looks—and SO much more!

FAQs About Eyeshadow Looks

What is the easiest eyeshadow look for beginners?

A simple natural look is best for beginners. Apply a light shade on the lid, a medium shade in the crease, and a touch of highlight in the inner corner. This basic three-shade technique works for almost every eye shape and is a great starting point.

What are the basic rules for applying eyeshadow?

The golden rules are:

  • Start with an eyeshadow primer.
  • Apply lighter shades first, then build up to darker ones.
  • Blend edges with a clean brush.
  • Keep shimmer shades on the lid or inner corner.
  • Always finish with a touch of shadow on the lower lash line to balance the look.

How do you blend eye shadow perfectly?

Blending takes patience and the right brush. Use a fluffy blending brush and move it in small windshield wiper motions along the crease. Layer colors gradually, and keep a clean brush nearby to soften edges without adding more product.

What’s the difference between everyday eye makeup and glam eye makeup?

Everyday looks use soft neutrals and light blending to enhance the eyes without being dramatic. Glam looks use deeper shades, shimmers, and bolder liner or lashes for a more dramatic, camera-ready effect.

Can I create a full look with just one eye shadow shade?

Yes, a one-shadow look can be chic and simple. Sweep a mid-tone shade across the lid, then use the same shade to lightly define the crease and lower lash line. For extra dimension, you can add shimmer to the center of the lid.

And remember: makeup is supposed to be fun, so experiment and play around with your colors! For instance, you don’t have to stick to traditional dark or black shades for dramatic looks like a smoky eye. ANY color can be used to create beautiful, bold effects. The fun of eye shadow looks is in experimenting, so try new colors and see which ones make your eyes stand out most!

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Aug 29
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Halloween makeup look featuring a scary clown design with bold eye makeup, red wig, and stitched face details – perfect for spooky Halloween makeup ideas.

50 Best Halloween Makeup Looks for 2025

By Special Effects Makeup No Comments

Introduction

Halloween is the best time of year for creativity! Makeup can transform you into anything—spooky, glamorous, or magical. You don’t even need a full costume, because a clever makeup look can be your entire outfit!

This guide features 50 of the best Halloween makeup ideas for 2025. You’ll see a mix of:

  • Easy Halloween makeup looks you can try at home.
  • Scary Halloween makeup that uses SFX and special effects.
  • Halloween eye makeup that makes a bold statement on its own.
  • Inspiration from QC Makeup Academy graduates and students.

We’ll also share pro tips for making your look last all night, keeping your skin safe, and building your portfolio if you want to become a professional artist. So, keep scrolling for 50 Halloween makeup looks that’ll inspire your next spooky-season transformation!

Classic & Character Halloween Makeup Looks

These timeless characters and creative designs are always a hit. They’re perfect if you want a Halloween look that’s bold, fun, and instantly recognizable.

1. Sally from The Nightmare Before Christmas

Bring this classic Tim Burton favorite to life with colorful eyeshadow, blue skin tones, and stitched details. It’s instantly recognizable and easy to adapt for beginners.

Creative Halloween makeup idea featuring a stitched doll look with blue face paint, pink hair, bold eye makeup, and bright lipstick for a spooky yet stylish effect.
Makeup by QC Makeup Academy student, @itsyourghoul.

Why it works:

  • Great choice for fans of classic Halloween films.
  • A mix of glam and scary details.
  • Works as a full face or Halloween eye makeup look.

2. Enchanted Green Fairy with Butterfly Wing Eyes

Transform into a magical forest fairy! Use greens, golds, and winged liner shaped like butterfly wings. Add rhinestones or flower accents for a mystical finish.

Whimsical Halloween makeup idea featuring green butterfly eye makeup, pastel green hair, and a floral crown for a magical fairy-inspired look.
Makeup by QC Makeup Academy graduate, @albysaurrawr.official.

Why it works:

  • Whimsical and trendy for fantasy lovers.
  • You can make it simple or complex.
  • Perfect for an easy Halloween makeup choice.

3. Rainbow Fantasy Makeup with Pastel Glow

Bright rainbow eyeshadow and pastel highlights create a dreamy fantasy look. Use shimmer on the cheeks for extra glow.

Colorful Halloween eye makeup look featuring rainbow eyeshadow, bold lashes, glossy pink lips, and delicate leaf accents for a creative costume idea.
Makeup by QC Makeup Academy graduate.

Why it works:

  • Colorful and eye-catching.
  • Beginner-friendly with bold impact.
  • Great for parties where glam is the goal.

4. Butterfly Fantasy Angel Makeup

This design uses a pale or white base with butterfly and floral accents. Add glitter to enhance the angelic effect.

Unique Halloween makeup idea featuring a white-painted face adorned with butterfly designs, glitter accents, and bright tropical flowers for a striking fantasy-inspired look.
Makeup by QC Makeup Academy graduate, @veronikakelle.

Why it works:

  • Combines soft fantasy and dramatic Halloween eye makeup.
  • Perfect for anyone who prefers glam over gore.
  • Can be customized with different colors.

5. Barbie-Inspired Glam Halloween Makeup

Still trending after last year’s film, Barbie glam is pink, glossy, and playful. Think bold lashes, shiny lips, and plenty of sparkle.

Barbie-inspired Halloween makeup idea featuring bold lashes, glossy pink lips, shimmering eyeshadow, and sparkling accents for a glamorous doll-like look.

Why it works:

  • A popular choice for group or solo costumes.
  • Recognizable but easy to recreate.
  • Works well if you want to avoid scary Halloween makeup.

6. Wednesday Addams Gothic Makeup

Channel Netflix’s Wednesday with pale skin, smudged black liner, and dark lipstick. Braids and black clothing complete the vibe.

Gothic Halloween makeup idea featuring pale skin, smudged black eyeliner, dark lipstick, braided hair, and black clothing with a white collar for a spooky vibe. Wednesday Addams makeup.

Why it works:

  • Always relevant during spooky season.
  • Simple for beginners yet striking.
  • Doubles as both easy Halloween makeup and a pop culture nod.

7. Taylor Swift Eras Tour Makeup Look

The Eras Tour inspired millions of fans. Create glittery eyeshadow, bold eyeliner, and red lips to capture her stage glam.

Young woman wearing Taylor Swift Eras Tour makeup look with glittery pink eyeshadow, bold eyeliner, red lips, and rhinestone heart design, perfect for concert makeup inspiration.

Why it works:

  • Instantly recognizable for Swifties.
  • A fun twist on Halloween makeup ideas that isn’t scary.
  • Great option for a last-minute look.

8. Euphoria-Inspired Rhinestone Glam

Copy the hit show’s iconic makeup style with rhinestones, holographic eyeshadow, and graphic liner.

Close-up of a young Black woman wearing a rhinestone glam makeup look, featuring holographic eyeshadow, graphic eyeliner, and sparkling gems for a festival makeup style. Euphoria-inspired makeup.

Why it works:

  • Glamorous yet edgy.
  • Perfect for Halloween eye makeup that stands out.
  • Works for solo costumes or group themes.

9. Harley Quinn Halloween Makeup

Red and blue smudged eyeshadow, bold lips, and pigtails make Harley Quinn a fan favorite.

Close-up of a young woman with blonde hair in pigtails wearing creepy Halloween clown makeup, featuring dramatic red and blue smudged eyeshadow, bold red lips, and a hint of glam for a spooky yet stylish look. Harley Quinn-inspired makeup.

Why it works:

  • Easy to recognize.
  • A mix of glam and chaos.
  • Flexible: you can go cartoonish or gritty.

10. The Joker Villain Makeup

Go full villain with white face paint, dark green accents, and exaggerated red lips.

Close-up portrait of a young man wearing Halloween villain clown makeup with white face paint, smudged black eyeliner, green hair, and a red exaggerated smile, perfect for creepy clown costume inspiration. Joker-inspired makeup.

Why it works:

  • A classic scary Halloween makeup idea.
  • Works for cosplay lovers and comic fans.
  • You can add prosthetics or keep it simple.

11. Elvira Mistress of the Dark Glam Look

Channel the gothic queen herself with vampy eyes, voluminous lashes, and red lips.

Realistic portrait of a middle-aged woman in gothic Halloween makeup, featuring bold vampy eyes, voluminous lashes, red lipstick, and a dramatic black bouffant hairstyle for a dark glam look.

Why it works:

  • Glamorous yet spooky.
  • Great for anyone who loves vintage Halloween icons.
  • An elegant take on Halloween makeup ideas.

12. Catwoman-Inspired Halloween Makeup

Create a sleek cat-eye “mask” with black liner, pair it with glossy lips, and you’ve got Catwoman glam.

Cat-inspired Halloween makeup look featuring a black stitched mask with smoky halloween eye makeup and bold red lips — perfect for easy Halloween makeup ideas or cat makeup Halloween inspiration.

Why it works:

  • A timeless and sexy choice.
  • Works with any all-black outfit.
  • Perfect for cat makeup Halloween searches.

13. Corpse Bride Makeup

Blue skin tones, hollowed-out eyes, and dramatic lashes bring this Tim Burton bride to life.

Fantasy bridal Halloween makeup look featuring blue-toned skin, smoky halloween eye makeup, long wavy blue hair, dramatic lashes, and a white wedding veil.

Why it works:

  • Spooky and beautiful at the same time.
  • Great for fans of fantasy-horror.
  • Always relevant as a scary Halloween makeup idea.

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Creepy Clowns, Dolls, & Pop Culture Icons

Clowns and dolls have always had a place in Halloween. They can be funny, cute, or downright terrifying. Here are some bold Halloween makeup ideas that mix creepy and glam!

14. Stitched Clown Doll Makeup

Add stitched lines across the mouth, cheeks, or forehead for a spooky doll vibe. Pair with exaggerated lashes and bright colors.

Scary Halloween makeup featuring a stitched doll face design with fake blood, dramatic lashes, and bold red accents for a creepy special effects look.
Makeup by QC Makeup Academy graduate, @_makeup.byblanca.

Why it works:

  • Strikes a balance between cute and creepy.
  • Easy to scale up with special FX makeup.
  • A flexible look for both beginners and pros.

15. Bloody Clown Doll

Use white face paint as your base, then layer red splatters and smeared lipstick. Add long lashes for a creepy-glam twist.

Scary Halloween makeup featuring a creepy clown look with red smeared eyeshadow, bold cross designs, dark red lips, and dramatic curls for a haunting effect.
Makeup by QC Makeup Academy graduate, Olivia Hackford.

Why it works:

  • A bold choice for scary Halloween makeup fans.
  • Easy to do with everyday red eyeshadow or fake blood.
  • Always popular at Halloween parties.

16. Horror Clown with Bandages and Spiked Collar

Cover the eyes with fake bandages, then add smeared SFX textures and blood. Finish the look with a sharp black collar or costume accessory.

Terrifying scary Halloween makeup featuring bloody bandages, sharp fake teeth, creepy contact lenses, and smudged face paint for a nightmare-inducing look.
Makeup by QC Makeup Academy student, Abbey.

Why it works:

  • A dramatic use of special effects makeup.
  • Striking enough to be your entire costume.
  • Not for the faint of heart—this one is seriously creepy.

17. Fiery Pennywise-Inspired Look

Channel the iconic clown with a fiery twist! Use orange and red shades to create cracks across the face, then add sharp brows and lips.

Creepy Halloween makeup idea inspired by Pennywise, featuring orange and black face paint, dark eye makeup, and cracked line effects for a scary clown look.
Makeup by QC Makeup Academy graduate, @alluringmakeupartistrybykatey.

Why it works:

  • A fun twist on a well-known villain.
  • Great for those who love scary Halloween makeup but want to stand out.
  • You can pair it with Pennywise’s costume or a simple red balloon.

18. Queen of Hearts SFX Makeup

Add a stitched mouth, bold card suit symbols, and dark glam eyes. This version of the Queen of Hearts is equal parts regal and terrifying!

Creative Halloween makeup idea featuring a Queen of Hearts look with stitched lips, bold red accents, dramatic eye makeup, and playing card props.
Makeup by QC Makeup Academy student, @makeupbycayleigh.

Why it works:

  • Combines whimsy with horror.
  • Great for Alice in Wonderland fans.
  • Shows off your skills with SFX makeup.

19. Comic Book Pop Art

Draw black outlines around features and add colorful dots to mimic comic-style printing. A blue wig or cartoonish props finish the look.

Easy Halloween makeup idea inspired by pop art, featuring bold comic-style lines, dotted face paint, dramatic lashes, and a teardrop design for a striking cartoon effect.
Makeup by QC Makeup Academy graduate, @channyys.makeup.

Why it works:

  • A playful break from classic gore.
  • Recognizable even without a costume.
  • Beginner-friendly but visually striking.

20. Pop Star Chappell Roan “Brat Glam” Look

Neon eyeshadow, glitter, and exaggerated eyeliner create this trendy pop star glam. Add rhinestones for extra sparkle, and voila! You’re ready to meet us down at the Pink Pony Club!

Brat glam makeup look with neon green eyeshadow, glitter accents, rhinestones, bold eyeliner, and curly red hair — a creative idea for easy Halloween makeup.

Why it works:

  • Fresh, modern, and perfect for 2025.
  • Ideal for those who want Halloween makeup ideas without horror.
  • A popular choice for social media posts.

21. Inside Out 2 “Emotions”-Inspired Makeup

Use bold face paints to represent characters like Jealousy, Joy, Anger, or Sadness. Each look is colorful, fun, and easy to recreate.

Fantasy Halloween eye makeup look inspired by the emotion jealousy, featuring vibrant green face paint, bold smoky eyes, dramatic lashes, and shimmering highlights.

Why it works:

  • Perfect for group costumes.
  • Recognizable thanks to the 2024 film.
  • Great option for easy Halloween makeup.

Check out what QC Makeup Academy alumna, Veronika Kelle, had to say about her experience with our Special FX Makeup Course!

Special FX Makeup: Gore, Zombies & Horror Classics

These looks are perfect if you love scary, shocking, and realistic transformations. Using SFX makeup or special effects makeup, you can create wounds, scars, and undead illusions that make people do a double take.

22. Half-Skull Face Halloween Makeup

Transform half your face into bone with black and white paints. Keep the other half glam with smoky eyes or red lips.

Scary Halloween makeup featuring a half-skull face design with red and black shading, spiderweb details, and a dramatic black-and-white wig for a bold gothic look.
Makeup by QC Makeup Academy student, @zombabe.jenn.

Why it works:

  • Combines beauty and horror in one design.
  • Easy to adjust for beginners or pros.
  • Great for Halloween eye makeup close-ups.

23. Half-Face Gore Makeup

Use SFX products like liquid latex, scar wax, or fake blood to make one side of your face look shredded. Pair with dark glam makeup on the other side.

Scary Halloween makeup featuring a gory burned face effect with realistic special effects, black lipstick, and dramatic smoky eye makeup for a chilling look.
Makeup by QC Makeup Academy student, Cassidy Maloney.

Why it works:

  • A show-stopping Special FX Makeup idea.
  • Perfect for makeup artists who want to push their skills.
  • Terrifyingly realistic in photos and videos.

24. Zombie Transformation

Create a rotting undead look with pale foundation, dark shadows around the eyes, and textured wounds. Add fake blood around the mouth for extra effect.

Scary Halloween makeup featuring a gruesome zombie look with rotting green skin, fake blood, decayed teeth, and eerie blue contact lenses for a terrifying effect.
Makeup by QC Makeup Academy student, Jessica Resendiz.

Why it works:

  • A must-have in any list of scary Halloween makeup.
  • Recognizable, timeless, and always a crowd-pleaser.
  • You can go subtle or extreme with prosthetics.

25. Gore Mermaid with Starfish SFX

The Little Mermaid, if it was a Shutter Original! Blend beauty and horror with shimmering blue eyeshadow and a gory starfish prosthetic on the face. Use green contour for a sea-inspired finish.

Scary Halloween makeup featuring a gruesome starfish prosthetic over one eye with bloody special effects, paired with metallic blue lipstick and bold purple eyeshadow for a creepy ocean-inspired look.
Makeup by QC Makeup Academy student.

Why it works:

  • A creative twist on mermaid glam.
  • Unique enough to stand out at parties.
  • Great showcase for special effects makeup skills.

26. Frostbitten Zombie Look

Add icy tones to a zombie face for a chilling twist. Use white lashes, frosty blue eyeshadow, and bruised skin tones to mimic hypothermia.

Scary Halloween makeup featuring a frozen zombie look with frosted lashes, pale cracked skin, and icy wound effects for a chilling undead style.
Makeup by QC Makeup Academy student, @goreifiedglamsfx.

Why it works:

  • A fresh take on the classic zombie.
  • Combines horror with seasonal icy vibes.
  • Makes for unforgettable Halloween makeup ideas.

27. Stitched Face with Rope Detailing

Paint or glue rope-like stitches across your face for a disturbing illusion. Add bruising and fake blood to make it realistic.

Scary Halloween makeup featuring a stitched-face effect with bloody wounds, exposed flesh, and dramatic contact lenses for a gruesome special effects look.
Makeup by QC Makeup Academy student, @kraykrayforbooks.

Why it works:

  • A powerful use of special FX makeup.
  • Creepy and original.
  • A conversation starter at any Halloween event.

28. Aged Transformation

Turn back the clock—or forward—with this realistic SFX aging makeup! Use shading to create wrinkles, fine lines, and sagging features. Add gray hair spray or a wig for the full effect.

Easy Halloween makeup idea featuring realistic old-age special effects with painted wrinkles, gray hair, and subtle detailing for a convincing transformation.
Makeup by QC Makeup Academy student, @mariemicheleharvey_mua_hair.

Why it works:

  • A powerful use of special effects makeup to transform your face.
  • Great for practicing contour and highlight placement.
  • Always a crowd-pleaser because of its realism.

29. Freddy Krueger-Inspired Burn Victim

Use scar wax or liquid latex to mimic burned skin. Add Freddy’s iconic claw and striped sweater to finish the look. Truly the stuff of nightmares!

Scary Halloween makeup inspired by Freddy Krueger, featuring realistic burned skin effects, intense eye makeup, and razor claw props for a terrifying horror look.
Makeup by QC Makeup Academy graduate, @azahliaartistry.

Why it works:

  • A Halloween horror classic.
  • Pushes your skills in SFX makeup.
  • Instantly recognizable for fans of A Nightmare on Elm Street.

30. Vecna from Stranger Things

Use textured paints and veiny shading to recreate Vecna’s eerie Upside Down look. A bald cap or prosthetics can take it even further!

Scary Halloween makeup with bald cap and prosthetics, featuring textured veiny skin effects, eerie white contact lenses, and a terrifying fantasy creature design.

Why it works:

  • One of the scariest TV villains of recent years.
  • A popular scary Halloween makeup choice since season 4.
  • Advanced but rewarding for artists who want to wow.

Fantasy & Mythical Halloween Makeup Looks

Not all Halloween looks have to be scary. Fantasy and mythical styles let you embrace color, sparkle, and imagination. These Halloween makeup ideas are perfect if you’d rather enchant than terrify!

31. Queen of Spades Gothic Fantasy Makeup

Channel dark royalty with black and white face paint, lace details, and card suit symbols. Add smoky eyes and deep lipstick to complete the look.

Creative Halloween makeup idea featuring an elegant gothic queen look with heart-shaped designs, vintage lace costume, and a Sphynx cat for a dramatic effect.
Makeup by QC Makeup Academy graduate, @adelasimpalean.

Why it works:

  • Combines glam and gothic inspiration.
  • A striking choice for fantasy lovers.
  • Doubles as a creative Halloween eye makeup look.

32. Cyborg Half-Face Makeup

Blend mechanical details with glam eyeshadow for a futuristic robot vibe. Use metallic paints to mimic gears and wires.

Scary Halloween makeup featuring a half-cyborg design with robotic face paint, colorful wiring details, and bold shading for a futuristic special effects look.
Makeup by QC Makeup Academy graduate, @jessikyle.

Why it works:

  • A unique spin on Halloween makeup ideas.
  • Flexible: simple for beginners, detailed for pros.
  • Great for sci-fi fans.

33. Cyborg Cat

Mix feline features with robotic textures for a hybrid character. Use metallic whiskers and icy blue eyes to stand out.

Cat makeup Halloween look featuring realistic feline face paint with blue eyes, whisker detailing, and shading for a striking Halloween makeup transformation.
Makeup by QC Makeup Academy graduate, @thepowderrooom.

Why it works:

  • A bold twist on cat makeup Halloween.
  • Combines fantasy with tech-inspired effects.
  • Easy to adapt with face paint.

34. Dark Fantasy Creature

Use shading around the eyes and forehead to create an eerie, otherworldly character. Add prosthetics for horns or pointed ears.

Scary Halloween makeup featuring a demonic-inspired look with pale textured skin, eerie white contact lenses, black claws, and dark lipstick for a haunting effect.
Makeup by QC Makeup Academy student.

Why it works:

  • Perfect for fans of fantasy horror.
  • A unique scary Halloween makeup idea.
  • Great showcase for advanced skills.

35. Glam Mermaid

Create shimmering scales with a fishnet stencil and metallic eyeshadows. Add pearls or rhinestones for an underwater glow.

Creative Halloween makeup idea featuring a shimmering mermaid-inspired look with silver scales, glitter accents, and soft purple eye makeup for a mystical effect.
Makeup by QC Makeup Academy graduate, @jessica.vanginkel_mua.

Why it works:

  • A glamorous twist on a mythical creature.
  • Beginner-friendly with stunning results.
  • One of the most popular Halloween makeup ideas year after year.

36. Ice King/Elemental Spirit

Paint your face with frosty blues and silvers. Use rhinestones for an icy crown effect and add white lashes for drama.

Creative Halloween makeup idea featuring an icy blue fantasy look with shimmering snowflake designs, jeweled accents, and frosty white details for a mystical effect.
Makeup by QC Makeup Academy student, @prince_reyvega.

Why it works:

  • Combines elegance with fantasy vibes.
  • Great for easy Halloween makeup with bold payoff.
  • Works well for group or couples costumes.

37. Half Sun, Half Moon Goddess

Divide your face down the middle. Use warm golden tones on one side and cool silvery tones on the other.

Creative Halloween makeup idea featuring a split-face design with fiery orange and yellow tones on one side, dramatic dark eye makeup on the other, and bold silver hair for a striking contrast.
Makeup by QC Makeup Academy student, @esmondesthetics.

Why it works:

  • Striking and symbolic design.
  • Beautiful option for fantasy lovers.
  • Eye-catching in photos and videos.

38. Poison Ivy Makeup Look

Use green contour, leafy details, and a bold red lip. Add vines or painted-on foliage for a polished finish.

Halloween makeup ideas featuring a glam villain look with green contour, leafy face details, bold red lips, and long red hair for a striking nature-inspired style.

Why it works:

  • Combines glam with a recognizable villain.
  • Easy for both beginners and pros.
  • A great evergreen Halloween makeup idea.

39. Glam Witch Makeup

Swap the classic green witch skin for purple or smoky glam shades. Add glitter and a bold lip for a sultry vibe.

Glam witch Halloween makeup with smoky purple eyeshadow, glitter accents, and a bold lip — a stunning option for easy Halloween makeup ideas.

Why it works:

  • Elevates a timeless classic.
  • Great for those who want witchy glam without going scary.
  • Perfect for Halloween eye makeup lovers.

40. Medusa-Inspired Makeup

Use scales made with a fishnet stencil and gold accents around the eyes. Add green contact lenses or snake accessories.

Scary Halloween makeup featuring a Medusa-inspired look with green scale effects, gold eye accents, yellow-green snake contact lenses, and a snake headpiece.

Why it works:

  • A stunning mythical look.
  • Timeless yet always trendy.
  • Can be creepy or glam depending on your style.

41. Glam Devil Makeup

Contour with red eyeshadow or paint, then add horns and bold eyeliner. Finish with glossy red lips.

Glam devil Halloween makeup with red contour, bold eyeliner, glossy red lips, and horns against a fiery background — a bold idea for scary Halloween makeup.

Why it works:

  • A Halloween staple with glam flair.
  • Beginner-friendly yet high impact.
  • Works for both easy Halloween makeup and advanced designs.

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Illusion & Creative Special FX Makeup

Illusion makeup is all about tricking the eye. These designs are bold, artistic, and perfect for social media. Many rely on special effects makeup (SFX makeup) techniques to create mind-bending results.

42. Laced-Up Optical Illusion Makeup

Paint laces across your forehead and nose to make it look like your face is tied together. Add shading for depth.

Creative Halloween makeup idea featuring a lace-up face illusion design with bold eye makeup, long lashes, and detailed special effects for a striking look.
Makeup by QC Makeup Academy graduate, @karmelakurowski.

Why it works:

  • A striking special FX makeup design.
  • Eye-catching and unique.
  • Perfect for artists who love illusion art.

43. Neon Skull Illusion

Use UV or neon paints to create glowing skull outlines. Black out areas of the face for contrast.

Creative Halloween makeup idea featuring a neon green skeleton design with glowing face paint, bold black shading, and matching green eye makeup for a striking look.
Makeup by QC Makeup Academy graduate, @glambydevyn.

Why it works:

  • A modern twist on the skeleton.
  • Amazing under blacklight at parties.
  • A bold scary Halloween makeup idea.

44. Crystal-Encrusted Lips and Jawline

Cover the lower half of the face with rhinestones or gems. Pair with smoky eyes for contrast.

Creative Halloween makeup idea featuring bold red and black eye makeup paired with sparkling rhinestone face art and metallic lips for a glamorous costume look.
Makeup by QC Makeup Academy graduate, @muartistrybydaniellajade.

Why it works:

  • Combines glam with eerie vibes.
  • Unique among Halloween makeup ideas.
  • Flexible: subtle or extreme depending on your design.

45. Cruella de Vil Zipper Makeup

Use a zipper illusion to reveal Dalmatian spots beneath. Add bold brows and red lips for the Cruella effect. If she doesn’t scare you, no evil thing will!

Creative Halloween makeup idea inspired by Cruella de Vil, featuring a zipper face illusion with Dalmatian spots, dramatic green eye makeup, and bold red lips.
Makeup by QC Makeup Academy graduate, @emma_louise_beauty.

Why it works:

  • A creative twist on a classic villain.
  • Perfect blend of glam and creepy.
  • Ideal for special FX makeup lovers.

46. Glam Skeleton Makeup

Swap traditional black-and-white skulls for glitter and jewels. Use shimmer to highlight bone contours.

Hyper realistic glam skeleton Halloween makeup featuring glitter, jewels, and shimmer to highlight bone contours — a unique twist on easy Halloween makeup.

Why it works:

  • A glamorous take on a Halloween classic.
  • Easy to adapt for beginners or pros.
  • Works as both Halloween eye makeup and a full-face look.

Timeless Halloween Makeup Classics

Some Halloween looks simply NEVER go out of style! These classics are recognizable, easy to recreate, and always make an impact.

47. Classic Vampire Makeup

Have you heard? The Twilight saga is returning to theaters this fall, and we’ve got the PERFECT fit for you to go re-watch the movies! Go pale with sharp contouring, blood-red lips, and dripping blood at the mouth. Add red contacts for intensity.

Classic vampire Halloween makeup on a redhead woman with red contact lenses, smoky brown eye makeup, ombre crimson lips, and dripping fake blood — a dramatic option for scary Halloween makeup.

Why it works:

  • A top choice for scary Halloween makeup lovers.
  • Works with any black outfit or cape.
  • Quick to do, but unforgettable.

48. Glam Vampire Queen Makeup

Take vampire glam up a notch with rhinestones, dramatic lashes, and dripping jewel-like details around the lips.

Glam vampire queen Halloween makeup with pale contoured skin, rhinestones framing the eyes, ombre crimson lips, and ruby gem details at the mouth for a scary Halloween makeup look.

Why it works:

  • Combines elegance with horror.
  • Perfect for social media posts.
  • A luxe upgrade to classic vampire looks.

49. 20s-Inspired Makeup

Bring vintage glamour to Halloween with a 1920s-inspired look. Think thin brows, dark berry lips, soft smoky eyes, and sleek hair. Add pearls or a feathered headpiece to complete the vibe.

Easy Halloween makeup idea featuring bold black smoky eyeshadow, dramatic lashes, and matte red lipstick for a simple yet striking look.
Makeup by QC Makeup Academy graduate, @3wheeledmua.

Why it works:

  • A timeless throwback that doubles as a costume.
  • Elegant and easy for beginners.
  • Perfect for anyone who prefers glam over scary Halloween makeup.

50. Beetlejuice-Inspired Makeup

There’s a reason this classic gives “the ghost with the most”! Black and white stripes, neon green hair accents, and bold shading bring this Tim Burton character to life.

Creative Halloween makeup idea featuring bold pink eye makeup, white face paint, purple lips, and golden hand accents for a mystical fantasy-inspired look. Beetlejuice makeup.
Makeup by QC Makeup Academy graduate, @hexsfx.

Why it works:

  • Instantly recognizable.
  • A timeless Halloween staple.
  • Fun for fans of spooky comedies.

Pro Tips for Halloween Makeup

Before you dive into any of these 50 Halloween looks, it helps to know some best practices. These tips will keep your makeup safe, long-lasting, and photo-ready!

Tip #1: Prep Your Skin First

  • Cleanse and moisturize before applying products.
  • Use primer to help makeup stay in place.
  • For SFX looks, apply a barrier spray or lotion first.

Tip #2: Choose the Right Products

  • Stick with professional face paints and SFX supplies when possible.
  • Avoid using acrylic paint or craft glue on skin.
  • Look for labels that say non-toxic, skin-safe, or hypoallergenic.

Tip #3: Make It Last All Night

  • Use waterproof eyeliner, mascara, and paints.
  • Set your base with translucent powder or setting spray.
  • Carry a mini touch-up kit if you’ll be out for hours.

Tip #4: Safe Removal Matters Too

  • Gently remove adhesive and prosthetics with proper remover, not force.
  • Use oil-based cleansers or micellar water for face paint.
  • Always moisturize after removal to avoid irritation.

Why Halloween Is a Portfolio Goldmine for MUAs

Halloween isn’t just for trick-or-treaters. For aspiring or pro makeup artists, it’s also the best time of year to showcase your skills!

Show Off Your Range

  • Share glam, fantasy, and SFX looks to prove versatility.
  • Highlight your ability to do both easy Halloween makeup and advanced special effects makeup.

Boost Your Social Media Presence

  • Seasonal content gets higher engagement.
  • Post tutorials, reels, and before/after photos.
  • Use hashtags like #HalloweenMakeup, #SFXMakeup, and #SpecialEffectsMakeup.

Build Client Demand

  • Many people hire MUAs in October for parties and events.
  • Offering scary Halloween makeup services can expand your income stream.

Stand Out in the Industry

  • A strong Halloween portfolio shows creativity under pressure.
  • Employers and clients value MUAs who can think outside the box.

Halloween Makeup: Final Thoughts

Halloween is the one night of the year when you can become anything. Whether you want to go glam, spooky, or full-on creature mode, these 50 Halloween makeup ideas have you covered. From easy Halloween makeup looks like Barbie or a glam witch, to advanced special effects makeup like zombies and gore mermaids, there’s something here for EVERY skill level!

The best part? Makeup is its own costume. You don’t need expensive outfits or props when your face tells the story!

Ready To Push Your Skills Even Further?

QC Makeup Academy’s self-paced, online Special FX Makeup certification course will teach you professional techniques like prosthetics, wounds, illusions, and gore.

Build your portfolio, book more clients, and bring your Halloween transformations to life year-round. Start your journey today!

Halloween Makeup FAQs

What is the easiest Halloween makeup look for beginners?

Simple but effective choices include Catwoman-inspired makeup, classic vampire, or a Barbie-inspired glam look. These use products most people already own and don’t require advanced SFX skills.

How do you do Halloween makeup with just eyeliner?

Eyeliner can create many of these looks:

  • Draw whiskers and a nose for cat makeup.
  • Create stitches for stitched clown dolls.
  • Add spiderweb wings for a dramatic Halloween eye makeup twist.
  • Outline comic-style tears for a pop art makeup look.

What makeup do I need for SFX Halloween looks?

For looks like zombies, half-face gore, Vecna, or Freddy Krueger, you’ll want:

How can I make my Halloween makeup last all night?

  • Start with clean, moisturized skin and primer.
  • Use long-wear or waterproof formulas.
  • Set with translucent powder and setting spray.
  • For special FX makeup, seal prosthetics before adding blood or paint.

How do you remove heavy Halloween makeup safely?

  • Use oil-based removers for paints and waterproof products.
  • For latex or wax, soften with proper remover before peeling away.
  • Remove adhesives gently with spirit gum remover or medical adhesive remover.
  • Always cleanse and moisturize after.

Do I need Special FX Makeup products for Halloween?

Not for everything! Many looks in our list—like Barbie, Wednesday Addams, or glam witch—can be done with beauty products alone. But for scary Halloween makeup like zombies or stitched faces, Special FX Makeup supplies will take your look further.

What are the scariest Halloween makeup ideas?

From our list, the creepiest include:

  • Half-skull face makeup
  • Zombie transformation
  • Fiery Pennywise-inspired clown
  • Stitched face with rope detailing
  • Vecna from Stranger Things

Can I do Halloween makeup without a costume?

Absolutely! Many of these looks—like glam skeleton, glam devil, crystal-encrusted jawline, or bold Halloween eye makeup—stand alone as a full costume. Makeup can be the entire outfit.

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Nov 11
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Beauty tech article feature image

15 Beauty Tech Software Revolutionizing the Makeup Industry

By Makeup Trends No Comments

Key Points

  • Beauty tech is primarily seen through the use of artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and smart tech devices;
  • For consumers, the main benefits provided are a personalized makeup/skincare experience, virtual try-ons, convenience, and inclusivity;
  • For businesses, the main benefits provided are the data-driven insights into consumer behaviors and preferences, as well as enhanced customer engagement and cost savings;
  • The beauty tech market is forecasted to see phenomenal continued growth between now and 2030 (with an approximate 19.7% CAGR);
  • Reports indicate that makeup buyers – especially Gen Z – already have experience with beauty tech and show growing interest in it;
  • Social media has major influence over beauty tech trends;
  • Beauty tech has the potential to be a major positive influence on the environment;
  • The 15 beauty tech trends to watch out for are:
    • (1) Virtual Try Ons
    • (2) Skincare Analysis
    • (3) Generative AI Skin Simulation Tech
    • (4) Smart Mirrors
    • (5) AI Foundation Shade Matcher
    • (6) Beauty Metaverse & Hyper-Personalized Product Recommendations
    • (7) Smart Tools for Makeup and Skincare
    • (8) Face Analyzer
    • (9) Wearable Beauty Devices
    • (10) High Definition Brow Filters & Brow Tech
    • (11) Auto Hair Analysis & Virtual Color Try Ons
    • (12) Fragrance Finder Tech
    • (13) 3D-Printed Makeup
    • (14) Virtual Reality Makeovers/Online Beauty Tutorials
    • (15) AI Beauty Advisors

Introduction

In today’s fast-paced world, the intersection of technology and beauty is creating waves – and it’s more than just a trend. Beauty tech software is revolutionizing how we approach makeup by offering personalized, high-tech solutions that enhance our beauty routines.

Let’s learn more about beauty tech – as well as 15 software innovations currently revolutionizing the industry!

What is Beauty Tech Software?

As its name suggests, beauty tech software encompasses a range of digital tools and applications designed to innovate the makeup and beauty industry. In order to redefine the consumer experience, these technologies use:

Furthermore, with the development of smart technology devices (like beauty mirrors and skin analyzers), beauty tech software is becoming increasingly accessible for everyday use. Whether it’s a virtual try-on feature that lets you “test” makeup products from home, or AI-driven skincare analysis providing personalized recommendations, beauty tech is all about personalization and enhanced user experiences.

Pro Tip: Here’s how you can work virtually as a professional makeup artist!

How is Beauty Tech Software Changing the Game?

The rise of beauty tech software is not just about the novelty factor. Rather, these innovative solutions are bringing practical benefits to both consumers and businesses in the industry. Here’s how:

For Consumers

Personalized Makeup

With AI technology, beauty apps can analyze a consumer’s features and create personalized makeup looks that cater to their specific face shape, skin tone, and style preferences.

Virtual Try-Ons

AR and VR technology allows users to try on makeup virtually, saving time and money by eliminating the need to physically test products.

Skincare Solutions

Beauty tech software can analyze skin concerns and provide personalized product recommendations for a more effective skincare routine.

Convenience

With beauty tech, consumers have the convenience of accessing beauty services anytime, anywhere. Whether it’s through mobile apps or smart devices, beauty is now at our fingertips!

Accessibility and Inclusivity

Beauty tech breaks down barriers, making beauty products and advice accessible to a wider audience, including those with disabilities.

For Businesses

Data-Driven Insights

With the use of AI and data analysis, businesses can gain valuable insights into consumer preferences and behaviors to improve their products and marketing strategies.

Enhanced Customer Engagement

Beauty tech software allows for interactive customer experiences that increase engagement and build brand loyalty.

Cost Savings

Virtual try-on features save businesses money on product samples while still providing customers with an accurate representation of products.

Important Stats About Beauty Tech

  • Growth of the Market: According to recent reports, the beauty tech market is projected to grow at a compound annual growth rate (CAGR) of approximately 19.7% between now and 2030, as well as reached upwards of $13.34 billion USD.
  • Consumer Adoption: A survey conducted in 2023 by The Benchmarking Company found that 31% of Gen Z makeup users experimented with AI beauty apps. Additionally, 58% of these same makeup users reported that that they had “used an AI filter or AI-powered beauty search tool to help them select a color cosmetic for purchase, compared to 40% of all beauty buyers”. These trends indicate a growing comfort with digital tools that enhance the shopping experience.
  • Investment Surge: According to FasterCapital, “The beauty tech segment […] is projected to grow at a faster pace than the overall market […] according to Zion Market Research. This indicates a huge opportunity for investors who can identify and support the most promising and innovative beauty tech solutions.”
  • Retail Transformation: Reports indicate that approximately 45% makeup buyers would be more likely to purchase products from a business that provides an AI or virtual reality experience. Furthermore, with each passing day, more and more beauty retailers are implementing some form of beauty tech in their stores – such as virtual try-on kiosks or digital skin analyzers. As a result, they are enhancing the shopping experience for their customers.
  • Influence on Sales: Brands that incorporate beauty tech solutions into their offerings have reported increases in consumer engagement, conversion rates, and overall sales. Clearly, this is a testament to the effectiveness of integrating technology in beauty marketing strategies.

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The Influence of Social Media on Beauty Tech

Social media platforms have become instrumental in shaping the evolution of beauty tech! By allowing consumers to easily share their beauty experiences and discoveries, social media has fostered a community-driven approach to product development and innovation.

Influencers, in particular, play a significant role by showcasing new beauty tech features and applications to their large audiences. They not only offer authenticity and reviews but also demonstrate how these technologies fit into daily routines, inspiring followers to explore these digital beauty tools themselves.

(In fact, nearly 50% of makeup consumers report that they have purchased beauty products specifically because they were recommended by an influencer they follow!)

Additionally, social media’s visual nature aligns perfectly with the aesthetically pleasing aspect of beauty tech. In turn, this makes it easier for brands to showcase vivid transformations through before-and-after shots, virtual try-ons, and real-time feedback. The interactive and immersive qualities of social media platforms continue to drive engagement, raising awareness and excitement around the latest tech trends in the beauty industry.

15 Beauty Tech Software on the Rise

Virtual Try Ons

Using AI and VR tools, this beauty tech software allows users to experiment with different makeup products virtually, thus helping them find the perfect shade or style before making a purchase. The gist of how this works is simple – first, the software uses facial recognition technology to map out a user’s features. From there, it then applies the desired makeup virtually.

Skincare Analysis

AI-powered skincare analysis tools help users understand their skin needs, providing personalized product recommendations and routines.

One popular example is L’Oréal’s Perso app. This app uses a smartphone camera to analyze skin conditions and adjust the formula of skincare products for optimal results. Another example is Estée Lauder’s Clinique Clinical Reality, which allows users to scan their face and receive a comprehensive analysis of their skin.

With the help of AI skin analysis tech, you can now take control of your skincare routine like never before!

Pro Tip: Don’t know your skin type? Find out here!

Generative AI Skin Simulation Tech

This cutting-edge technology simulates future skin conditions based on current habits, offering users a glimpse into the effects of their skincare routine. Say, for example, a user is prone to acne. This type of beauty tech software could show, for instance, the potential effects of not removing makeup thoroughly before bed.

As a result, this would encourage them to be more mindful of their skincare practices!

Smart Mirrors

Speaking of skin simulation tech, it’s worth mentioning the seamless integration of these tools with smart mirrors.

With the help of AI and AR technologies, smart mirrors can provide personalized skincare and makeup routines to users based on their skin types, preferences, and even weather conditions. A few real-world smart mirrors worth checking out are HiMirror, Panasonic’s AR Magic Mirror, and ModiFace Mirrors.

AI Foundation Shade Matcher

Finding the perfect foundation that color matches your skin can be a pain in the butt – but with the help of AI-powered foundation shade matching tools, it’s become easier than ever! This beauty tech uses a combination of facial recognition and color-matching algorithms in order to identify your perfect shade from various cosmetic brands. Some examples of brands that offer this technology are:

Beauty Metaverse & Hyper-Personalized Product Recommendations

Metaverse technology in beauty tech aims to create a hyper-personalized shopping experience, where consumers can try on different virtual looks and receive customized product recommendations based on their skin type, preferences, and previous purchases. This expands beyond just trying on makeup – some brands are even implementing metaverse technology for hair color changes or skincare recommendations.

Here’s the gist of how this would work: users will create avatars that resemble themselves. From there, people can then try on different virtual looks or experiment with different hair colors, makeup styles, and skincare routines. Based on their avatar’s features and preferences, they’ll receive personalized product recommendations to purchase in real life.

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Smart Tools for Makeup and Skincare

In addition to online smart tech, physical smart devices are also gaining popularity in the beauty world, too. These devices use IoT technology to capture data and provide users with a more personalized approach to their makeup and skincare routines. Some examples of smart tools are:

Face Analyzer

This AI-driven tool analyzes facial features to suggest contouring techniques, eyebrow shapes, and even makeup styles tailored to individual face shapes. Some current popular examples of this beauty tech software are ModiFace and YouCam Makeup.

Wearable Beauty Devices

Earlier, we discussed smart tech – but what about beauty tech devices that you can wear on your body? These gadgets use sensors to track a user’s skin condition and provide personalized skincare routines based on data collected. Some wearable beauty devices include:

High Definition Brow Filters & Brow Tech

Products like 3D shu:brow offer digital brow shaping and coloring solutions, enhancing the precision of brow styling. What’s more, there are high definition brow filters available on popular beauty apps like YouCam Makeup, allowing users to experiment with different brow shapes and styles before committing to them in real life.

Pro Tip: Want to be able to apply your brows by hand? Follow along with this awesome video tutorial (courtesy of QC Makeup Academy alumnus and professional MUA, Amanda Ramey)!

Auto Hair Analysis & Virtual Color Try Ons

Similar to virtual try-ons for makeup, there are also beauty tech tools that allow users to experiment with different hair colors digitally, too! Not only that – some advanced beauty tech software can even analyze a user’s hair type and recommend personalized hair care products and treatments. Examples of this type of beauty tech are:

Fragrance Finder Tech

Gone are the days of endlessly sniffing perfume testers until you find one you like. With fragrance finder tech, users can now simply answer a few questions about their preferences. From there, AI algorithms will then suggest personalized scents for them to try!

Some examples include FragranceX’s Perfume Finder Quiz, YSL Beauty’s Scent-Sation, and Sephora’s Fragrance IQ.

3D-Printed Makeup

Imagine if you were able to physically print out makeup and then literally wear it on your face… Well, with 3D printing technology, that’s now possible!

For example, according to Crème de Mint, Mink launched the very first 3D makeup printer. Similarly, Adorn released a 3D makeup pen that focuses on color-matching (up to 75,000 shades!) and providing foundation for all skin types. Back in 2016, Smashbox also had a campaign where winners were gifted with a 3D-printed version of lipstick. Chanel, back in 2019, also released a 3D-printed mascara brush.

Virtual Reality Makeovers/Online Beauty Tutorials

We can’t talk about the future of beauty tech without mentioning virtual reality makeovers and online beauty tutorials. With VR headsets and advanced software, users can virtually try on different makeup looks and even experiment with new hair colors in a realistic 3D environment. This allows for a more immersive and fun way to play around with different beauty looks before committing to them in real life.

Similarly, online beauty tutorials – such as those offered by YouCam Tutorials, Banuba, and Burberry Virtual Studios – allow users to learn new makeup techniques and try them out digitally before applying them in real life. Moreover, these tutorials also offer tips and product recommendations for a more personalized learning experience!

AI Beauty Advisors

Last but not least, AI beauty advisors are becoming increasingly popular in the beauty industry. Through chatbots and voice assistants, users can receive personalized beauty advice, product recommendations, and even purchase products directly through virtual consultations. Some brands that have implemented AI beauty advisors include:

The Environmental Impact of Beauty Technology

While the advent of beauty tech is undoubtedly exciting, there’s an even more important aspect to consider: its environmental impact. As brands innovate and integrate more technology into their products and services, they also face the challenge of ensuring these advancements are sustainable. Many companies now focus on eco-friendly packaging, using materials that are biodegradable or recyclable.

Additionally, virtual try-ons and personalized beauty recommendations can help reduce waste by minimizing unnecessary purchases, as consumers are more likely to buy products that suit their needs. The development of refillable beauty tech devices and recyclable materials in production can also lead to a smaller environmental footprint.

Thus, as the beauty industry continues to evolve, balancing innovation with sustainability is key to ensuring a greener future!

Conclusion

The innovation in beauty technology is reshaping how we explore and consume makeup, skincare, and other products. In particular, it makes both personalization and experimentation more accessible than ever before. With such advancements, consumers are empowered to tailor their beauty routines to fit their unique preferences and needs – all from the comfort of their home!

Whether it’s through AI-powered tools, virtual reality experiences, or smart beauty devices, the future of beauty is undeniably exciting and tech-driven. Embracing these technologies can make your journey in discovering the perfect products and styles an enjoyable, efficient, and personalized adventure.

So, which of the 15 beauty tech innovations listed above are YOU most excited about? 😘

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Nov 06
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The 20 Hottest Makeup Trends Coming in 2025

By Makeup Trends No Comments

Key Points

The 20 most anticipated makeup trends expected to dominate the beauty industry in 2025 are:

  1. Modern-Meets-Nostalgic Eyes
  2. Bold Eyes
  3. Blurred, Feathered Lips
  4. “Blonzer” Blushes
  5. Smoky Cat Eyes (and Smoky Eyes in General)
  6. Unexpected Pops of Color
  7. Minimalist Beauty
  8. Vampy Lips
  9. A Case of The Blues
  10. Minimalist, Feathery Lashes
  11. ‘No Makeup’ Makeup
  12. Shimmery Shadows
  13. Bright and Bold Pastel Grunge
  14. Gothic Glam
  15. The Comeback of Silver
  16. Colorful Lashes
  17. Ditching The Mascara
  18. Natural Complexions
  19. Lollipop Lips
  20. Budget-Friendly Alternatives

Introduction

Hey there, makeup enthusiasts! If you’re anything like me, seeing new makeup trends is like unwrapping a present on Christmas morning. Whether you’re a pro makeup artist or just venturing into the world of beauty, keeping up with trends is always exciting.

And guess what? 2025 is promising to be a year full of bold, nostalgic, and fresh looks that will have everyone talking!

So, are you ready to explore what’s on the horizon?

Let’s dive in and discover the 20 hottest makeup trends coming in 2025!

2025 Vision: The Top 20 Makeup Trends to Jump on Now

Modern-Meets-Nostalgic Eyes

We’re taking a trip down memory lane, but with a modern twist! Think of your favorite eye looks from yesteryears brought back to life with a contemporary touch. For instance:

  • Neon liners paired with soft, pastel shadows
  • Glitter-laden lids with sleek, cat-eye flicks
  • Smoky eyes with an unexpected pop of color
  • Classic ’60s eyeliner with bold, graphic shapes

Bold Eyes

In 2025, it’s all about making a statement with your eyes. So, experiment with graphic liners, exaggerated lash lines, and vibrant shadows that scream confidence and creativity!

Pro Tip: Experiment and play with any/all of these 5 eyeshadow finishes!

Blurred, Feathered Lips

This makeup trend is perfect if you love a soft, romantic look. Blurred lips provide a diffused effect, making them look effortless yet chic. You can achieve this with the following 5-step process:

  1. Start with a lip balm to prep and hydrate your lips
  2. Use a lip tint or cream and apply it to the center of your lips
  3. Gently blend outward using a lip brush or your fingers for a soft-edge effect
  4. Layer different shades to create dimension and a personalized hue
  5. Finish with a light dusting of translucent powder to set the look

“Blonzer” Blushes

Say hello to “blonzer”! A chic fusion of blush and bronzer, this trend emphasizes a sun-kissed glow while adding a subtle flush of color. It’s the perfect way to achieve a radiant, natural complexion.

Smoky Cat Eyes (and Smoky Eyes in General)

A sultry take on classic smoky eyes, this makeup trend incorporates cat-eye flicks with smoky edges. As a result, you can create an intense and seductive look that’s perfect for nights out!

Furthermore, 2025 will see a continued appreciation for the smoky eye in general, too. Whether you prefer a dramatic black smoky eye or a softer, smudged effect using earth tones, there’s something for everyone in this trend. The beauty of this timeless trend lies in its versatility, as it can be tailored to suit any eye shape and personal style.

So, grab your favorite eye palette and have fun experimenting with different shades/techniques to make this timeless look uniquely yours!

Pro Tip: Check out this smoky eye step-by-step tutorial video by QC Makeup Academy alumnus, Devyn Gregorio!

Unexpected Pops of Color

Bring a splash of surprise to your makeup with vivid pops of color. It’s all about subtle yet striking accents! Think:

  • A bright inner corner highlight
  • Bold, colorful liners paired with otherwise neutral makeup
  • Vibrant lashes using colored mascara for an unforeseen twist
  • A cheeky splash of blush in an unconventional hue (like tangerine or lavender)
  • A bold, colorful lip paired with minimal eye makeup for a standout statement

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Minimalist Beauty

Now, that’s not to say that 2025 will be all about bold looks. On the contrary, minimalist beauty enthusiasts, rejoice—because this year, enhancing your natural features with a “less is more” approach is definitely another makeup trend on the radar!

Imagine skin that actually looks like skin, with lightweight foundations or tinted moisturizers that give you a dewy glow. This trend is all about freshness—using just a hint of concealer where needed, a touch of mascara to open up the eyes, and a swipe of tinted balm for a hint of color on the lips.

We love this trend because this understated look celebrates individuality and self-confidence. Meaning, everyone is invited to embrace their unique beauty with minimal product interference!

Vampy Lips

Dark, vampy shades are making a comeback! Deep plums, rich burgundies, and almost black hues are perfect for adding drama to any look. We suggest pairing them with a simple eye for maximum impact!

A Case of the Blues

Remember when blue eyeshadow was all the rage in the early 2000s? We used to joke that that time in makeup history was a fever dream…. But it turns out this trend is making a comeback after all!

Blue is back, and it’s bolder than ever. From pastel baby blues to electric cobalt, incorporate this versatile hue into your makeup with shadows, liners, or even lip colors.

Here are a few tricks to make the most of this trend:

  • For a subtle pop, use blue eyeliner on your lower lash line
  • Create a statement look by pairing electric blue liner with neutral shadows
  • For a bolder approach, try an all-blue smoky eye for maximum impact

Pro Tip: Learn how to best apply eyeliner based on your client’s eye shape!

Minimalist, Feathery Lashes

For a while, it was all about thick, voluminous lashes. But in 2025, natural-looking lashes are making a comeback! Think feathery, wispy lashes that frame your eyes in a subtle yet captivating way.

You can achieve this look with lengthening mascaras, as well as individual false lashes, to add just the right amount of drama without looking overdone.

“No Makeup” Makeup

The “no makeup” makeup trend was first coined and began gaining popular back in 1986—and as we make our way into 2025, it seems to be here to stay forever!

This trend focuses on using makeup to enhance your features with a natural, barely-there look. It’s all about looking like you woke up flawless (even if we know you spent an hour getting ready). The key is to use products that match your skin tone and blend them seamlessly for a fresh-faced finish.

And remember: Less is more! With that in mind, we recommend the following tips:

  • Use a Primer: Always start with a good primer to ensure your makeup lasts all day and looks flawless. It creates a smooth canvas and helps minimize the appearance of pores.
  • Match Your Foundation: Choosing the right foundation shade is critical. Test a few shades on your jawline to find the perfect match that blends seamlessly into your skin tone.
  • Blend, Blend, Blend: Whether it’s eyeshadow, blush, or foundation, blending is key to achieving a polished and natural look. Use a good-quality brush or sponge for best results.
  • Highlight Strategically: Use highlighter on the high points of your face such as the cheekbones, the bridge of the nose, and the Cupid’s bow to give your skin a luminous glow.
  • Set Your Makeup: To keep your makeup in place and reduce shine, dust a bit of translucent powder over your T-zone and use a setting spray for a long-lasting finish.

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Shimmery Shadows

Get ready to sparkle! In 2025, shimmery shadows are going to add a touch of glamor to any look.

Whether it’s a subtle sheen or full-on glitter, these shadows are perfect for every occasion! For instance, you can try a neutral, shimmery shade all over the lid for an everyday look. Alternately, you can also opt for a bold, glittery color to rock at a special event.

Oh, and don’t be afraid to mix and match different textures for a dazzling effect!

Bright and Bold Pastel Grunge

Pastel grunge first swept the beauty industry by storm in 2020, and it’s still going strong in 2025! This trend combines soft, pastel shades with edgy grunge elements to create a unique and eye-catching look. Think light pink hair paired with dark, smoky eyes or pastel purple lips with a leather jacket.

It’s all about mixing feminine and edgy for a striking result!

Gothic Glam

Dark, moody, and dramatic—Gothic Glam is back! First seen in the late 70s/early 80s, this trend embraces all things dark and mysterious, from black lips to smoky eyes. But don’t worry, you don’t have to go full-on Morticia Addams to rock this look in 2025 (though you certainly can if you want to!).

Instead, try incorporating elements of Gothic Glam into your usual makeup routine, such as a bold, vampy lip or a touch of dark eyeshadow on the outer corners for added depth.

Pro Tip: Learn what it takes to launch a career as a beauty content creator!

The Comeback of Silver

Another makeup trend making its long-awaited comeback in 2025 is silver!

From metallic eyeshadows to silver-toned highlighters, this color adds a futuristic and edgy touch to any look. It’s perfect for adding a pop of shine or creating an all-over metallic effect. Plus, it looks great on all skin tones (though, admittedly, best on those with cool and/or neutral undertones).

Want to work some silver into your makeup applications but don’t know where to start? We’ve got you:

  • Try a silver eyeliner for a subtle yet striking look; it can really make your eyes pop.
  • Apply a metallic silver eyeshadow all over the lid for a bold statement, perfect for nighttime events.
  • Use a silver highlighter on your cheekbones and brow bones for a radiant glow and a modern, futuristic vibe.
  • Incorporate a touch of silver glitter on top of your regular lip color for an unexpected sparkle.
  • Create a graphic eyeliner look using silver for a unique twist on traditional black, adding a playful yet sophisticated element to your look.

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Colorful Lashes

Say goodbye to basic black—another popular makeup trend we’ll see in 2025 are colorful lashes! These are set to brighten up your makeup routine, with hues ranging from bold blues to playful pinks.

Here are a few key things to keep in mind if you want to go the route of rainbow lashes:

  • Choose a mascara shade that complements or contrasts with your eyeshadow for a coordinated look
  • Apply a coat of colorful mascara to the tips of your lashes for just a subtle hint of color
  • Experiment with ombré lashes by applying two different colors, blending from root to tip
  • For a more dramatic look, use a bold color like neon green or vibrant purple to make your eyes stand out
  • Remember to balance the colorful lashes with neutral makeup elsewhere to avoid overpowering your look

Ditching The Mascara

In contrast to the last makeup trend, there’s also a growing movement in 2025 to ditch the mascara altogether! This may sound counterintuitive, but many beauty enthusiasts are embracing their natural lashes and opting for more minimal makeup looks.

Not only does this save time and money on products; it also allows for a more effortless and low-maintenance approach to beauty. Plus, with the rise of lash extensions and lift treatments, achieving long, fluttery lashes without mascara is becoming easier than ever!

Natural Complexions

Speaking of makeup trends that embrace the au naturale, natural complexions are also making a comeback in 2025. The focus is on enhancing and embracing your natural skin, rather than covering it up with layers of foundation.

To achieve this look:

  • Use a lightweight, sheer foundation or tinted moisturizer to even out skin tone without looking heavy or cakey
  • Embrace freckles and other imperfections instead of trying to conceal them
  • Opt for cream-based products instead of powder for a more dewy and fresh finish
  • Use minimal concealer, only where necessary, to avoid masking the natural texture and color of your skin

Remember: the goal is to let your radiant skin shine through while still enhancing your features with subtle makeup techniques and products.

Lollipop Lips

Never heard of this makeup trend before? Essentially, it’s just as the name suggests; inspired by the sweet, sticky look of lollipop-stained lips. This trend is all about creating a glossy, slightly over-lined lip in candy-like shades.

Here’s how you can try out this look the next time you reach for your lip products:

  • Choose a bright, vibrant shade like cherry red or bubblegum pink
  • Apply a generous coat of clear gloss over the top to create a shiny, almost wet effect
  • Overline your lips slightly with a lip liner that matches or complements your chosen shade. This will give the illusion of fuller, more pouty lips
  • For an extra playful touch, add a tiny dot of white eyeliner or eyeshadow in the center of your bottom lip to mimic the look and shine of sugar on a lollipop

Budget-Friendly Alternatives

Finally, the last makeup trend we expect to dominate in 2025 focuses on saving your dimes. After all, in today’s economy, who doesn’t love a good budget-friendly option?

Here are just some of the ways you can add to your makeup kit without hurting your bank account:

  • Opt for cheaper brands: Often, especially at drug stores and pharmacies, you’ll come across those lesser-known (but still reliable!) makeup brands that sell products at a fraction of the price of bigger names. Don’t be afraid to give them a try!
  • Use multi-purpose products: Look for products that can pull double duty, such as a lip and cheek stain or an eyeshadow palette with versatile shades.
  • Get creative with household items: Did you know that coconut oil can work as a makeup remover? Or that baby powder makes a great dry shampoo? Don’t underestimate the power of everyday household items in your beauty routine.
  • Shop sales and use coupons: Keep an eye out for discounts, promos, and coupons when shopping for makeup. They can save you a lot of money in the long run!

By incorporating these budget-friendly options into your makeup routine, you can experiment with different trends and styles without breaking the bank. After all, looking fabulous doesn’t have to come at a high cost.

Conclusion

There you have it: the 20 hottest makeup trends to look forward to in 2025. Whether you’re ready to go bold with some colorful lashes or prefer the simplicity of ‘no makeup’ makeup, there’s something for everyone.

So, why not try mixing a few trends together to create your signature style?

And remember: makeup should always be fun and expressive. Don’t be afraid to experiment and find what makes you feel fabulous. Stay tuned for more insider tips and tricks, and be sure to share your own trend predictions in the comments below!

Until next time, keep slaying those looks! 💕

—

Disclaimer: This content is purely speculative and may not accurately reflect the actual makeup trends trends that unfold in 2025.

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Oct 18
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How to Launch a Successful Career as a Beauty Content Creator Feature Image

How to Launch a Successful Career as a Beauty Content Creator

By Career Advice, Your Makeup Career No Comments

What You’ll Learn

  • The role of a beauty content creator
  • How it is the same – and how it differs – from that of an influencer
  • Five niche ideas for the type(s) of content you can create
  • What goes into developing your brand
  • Defining your target audience and the importance of engagement
  • Which social media platforms to target
  • Your earning potential (and 9 business-savvy ways to monetize your efforts)
  • How to produce incredible content and collaborate with others
  • The best – and worst – ethical practices
How to Launch a Successful Career as a Beauty Content Creator in-post image 1

Introduction

Dream of making it as a beauty content creator? Launching a successful career in this competitive field requires a unique blend of passion, creativity, and strategy. Because, let’s face it: practically everyone nowadays wants to be famous on social media.

As platforms continue to grow in popularity, beauty influencers and content creators alike have the opportunity to reach millions of potential followers worldwide… But becoming a successful beauty content creator takes more than just uploading pretty photos and swatches.

In order to stand out, aspiring creators must:

  • Develop a distinct brand identity;
  • Master various content production skills;
  • Continually engage with their audience in meaningful ways;
  • And so much more.

Our goal today is to provide you with all the essential insights and practical tips needed to navigate the dynamic world of beauty content creation. By the time you’re finished reading, you’ll be able to establish a thriving online presence as a beauty guru… The likes of which the world has never seen before!

Read on for all the secrets and tips to becoming a beauty content creator!

What Is a Beauty Content Creator?

A beauty content creator is someone who leverages their expertise, passion, and influence in the beauty industry to create engaging digital content. This can include:

  • Makeup tutorials;
  • Skincare reviews;
  • Beauty tips;
  • Trends on platforms (e.g., Instagram, YouTube, TikTok, and blogs);
  • And much more!

These creators often build their personal brand around their unique style, perspective, or area of expertise. For example, maybe that’s bold makeup looks, cruelty-free product recommendations, or minimalist beauty routines. Their content not only entertains and educates followers; it also often influences purchasing decisions.

Basically, beauty content creators play a vital role in shaping consumer behavior and trends within the beauty industry. This is why they’re such invaluable assets for brands and marketers looking to connect with their audience!

To thrive in this space, creators need to:

  • Stay informed about new developments;
  • Continually refine their skills;
  • And remain authentic to their personal brand.

To Summarize

Beauty content creation is all about storytelling. It’s about connecting with your audience on a deeper level and building trust in your recommendations. While having stunning visuals is important, it’s equally crucial to have an authentic voice and message behind your content.

This means being genuine, transparent, and relatable to your followers!

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Is a Beauty Content Creator the Same as a Beauty Influencer?

Honestly, the answer to this question depends on who you ask. Some may argue that content creators and influencers are two sides of the same coin, while others see them as distinct entities.

Generally speaking:

Beauty Influencers

  • Use their social media presence to influence or persuade their audience’s opinions, behaviors, or purchasing decisions
  • Often collaborate with brands in sponsored partnerships to promote products or services

Beauty Content Creators

  • Focus more on consistently producing high-quality digital content for their followers
  • May also partner with brands, but their main priority and passion is to create engaging and valuable content

A beauty influencer may be a beauty content creator, but not all beauty content creators are necessarily influencers. The key distinction lies in the primary motivation behind creating the content.

So, pause for a moment and ask yourself: why do you want to become a beauty content creator? Is it solely for the fame and free products? Or do you genuinely have a passion for creating valuable content and connecting with your audience?

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Beauty Influencer Niche Ideas

So, what types of content can beauty content creators and influencers create? Here are 5 popular avenues:

Starting a Beauty Blog

A beauty blog can be an awesome outlet for sharing in-depth product reviews, personal beauty tips, and tutorials. Plus, it offers so much flexibility, which is a massive perk!

For example, you can write long-form content that allows for detailed explanations and personal stories. (This sort of content might not fit well on shorter-form platforms like Instagram or TikTok.) Another great idea would be to guest blog for beauty influencers.

To get started, choose a blogging platform that’s easy to use and aligns with your needs. We recommend platforms like WordPress or Squarespace. Then select a unique and memorable domain name, and boom, you’re ready to go!

Pro Tip: Refer to our guide on How to Start a Beauty Blog for more info!

Launching a YouTube Channel

Love being on camera and have a knack for video editing? Then starting a YouTube channel could be your ticket to success in the beauty world!

Videos allow you to showcase makeup tutorials, skincare routines, and even product hauls in a dynamic and engaging way. With YouTube, you can develop a strong connection with your audience through your personality and on-screen presence.

Longer videos allow for more in-depth explanations and demonstrations, making it a valuable platform for sharing your expertise. On the other hand, thanks to YouTube Shorts, you can more effectively target the ever-growing mobile audience, too!

If you’re new to YouTube, don’t be intimidated by the technical aspects of video creation. There are many resources available online to help you get started, such as this Beginner’s Guide.

Building an Instagram Persona

Instagram is a visual-first platform – and it’s one of the most popular platforms out there. As such, it’s perfect for creating a stunning portfolio of beauty photos, from makeup looks to skincare snapshots.

The challenge – and the beauty – of Instagram lies in capturing attention in a fleeting moment. This is done via a scroll-stopping image or a catchy caption. Furthermore, you can utilize stories and reels to also enhance your engagement!

Going Live on Social Media

Going live on platforms like Instagram or Facebook gives you the opportunity to interact directly with your audience in real-time.

This format works great for live makeup tutorials, Q&A sessions, or even virtual beauty events. Not to mention, live sessions can build trust and rapport with your followers. This is because they get to see the real, unscripted you.

One key tip? Be sure to promote your live events in advance to maximize attendance!

Hosting a Podcast

Podcasts offer a unique platform to explore beauty topics in a more conversational and relaxed format. You can:

  • Conduct interviews with industry experts;
  • Share personal experiences;
  • Discuss the latest trends, etc.

As a beauty podcaster, you can dive deep into subjects that you’re passionate about. After all, podcasts are perfect for those who enjoy storytelling and have a talent for engaging listeners through audio!

Starting one can be as simple or as elaborate as you choose. Luckily, there are many tools available to help you record, edit, and publish your episodes. Begin by considering what unique angle or voice you can bring to your podcast that will resonate with your audience.

Consistency is crucial with all social media strategies – but especially so with podcasts! Regular episodes will keep your audience engaged. In turn, they’ll keep coming back for more insights and discussions!

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Building a Beauty Brand: Finding Your Niche

Now that you know exactly what a beauty content creator is and the type of content you can create, let’s dive into the practical steps you can take to establish yourself as one!

To begin your journey, start by identifying what sets you apart from others in the industry. What is your niche (that is, that special thing that sets you apart from everyone else)?

To determine this, ask yourself:

  • What unique perspective or expertise can you offer?
  • Is there an aspect of your personality that you feel sets you apart from everyone else?
  • Do you have a particular niche or aesthetic that makes you stand out?
  • What aspects of beauty are you passionate about (i.e. cruelty-free products, budget-friendly makeup hacks, etc.)?

Influencer Brand Development: What To Cover

Once you’ve identified your niche, it’s time to get to work on developing a cohesive brand identity. Your brand is what will immediately come to mind whenever people think of you.

Some things that encompass your beauty brand include:

  • Colors and/or images you repeatedly use throughout your content;
  • The tone of voice you use in your videos, post captions, blog posts, etc. (e.g. informative, relatable, bubbly);
  • The types of beauty products and brands you promote;
  • Consistency throughout all social media platforms.

Essentially, it’s your forever first impression on new viewers – and the lasting impression on everyone else. Because of this, you want to ensure your brand is accurate and positive.

At the end of the day, remember that your brand as a beauty content creator should be a reflection of YOU! Therefore, don’t be afraid to experiment with different ideas and styles until you find what feels most authentic.

Pro Tip: Here’s everything you need to continue developing your beauty content creator brand!

Knowing Your Target Audience

Full stop – you can’t engage with a beauty audience if you don’t know who they are. Therefore, your next step is to identify your target market. These are the people you want to attract to your social media channels and follow you.

Here are some of the things you’ll need to research:

  • Demographics: Consider the age, gender, location, and income level of the audience you aim to reach. Is your content geared towards teenagers, young adults, or a more mature crowd? Perhaps you’re targeting a specific gender, or maybe you’re focusing on a more inclusive approach.
  • Interests and Preferences: What are the beauty trends or topics that interest your audience? Do they seek out new product releases? Or are they more interested in tips for sustainable and eco-friendly beauty practices? Understanding their preferences will help tailor your content to their interests.
  • Challenges and Needs: Identify the common beauty-related challenges or needs your target audience faces. Are they struggling with finding the right skincare products for their skin type? Are they looking for makeup tutorials suited for beginners? By addressing these challenges, you can help position yourself as a helpful and trusted resource.

The better you understand your audience, the more effectively you can meet their needs and build a strong community around your brand.

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The Best Social Media Platforms for Beauty Influencers

Keeping track of the latest and most popular social media platforms is Beauty Content Creation 101! Here are some platforms that tend to be more popular among beauty influencers than others:

Instagram

Arguably the most popular platform for beauty content creators, Instagram allows you to showcase your work through photos and videos.

YouTube

With over 2 billion monthly active users, YouTube is another go-to platform for beauty tutorials, reviews, and vlogs.

TikTok

This short-form video app has taken the world by storm with its viral trends and challenges, making it an ideal platform for creative and engaging beauty content.

Pinterest

A visually-driven platform, Pinterest is perfect for sharing beauty inspiration and tips through images and infographics.

Twitch

For beauty content creators who enjoy live streaming and engaging with their audience in real-time, Twitch can be a great platform to showcase makeup tutorials and have Q&A sessions.

Facebook

While not as popular among younger generations anymore, Facebook still has a large user base and offers opportunities for building a community through groups and pages. That said, younger generations are still the target demographic for Facebook Reels. So, if you’re trying to target a younger crowd and are interested in creating short-form beauty videos, Facebook is worth considering.

Other Platforms to Consider

There are also many other niche-specific platforms such as Reddit, WeHeartIt, Discord, and Snapchat that may cater more directly to your target audience. Don’t hesitate to explore these options as well!

All of these options may sound like a lot, but it’s important to note that not all of these platforms will suit your style or audience. Rather, it’s best to experiment with different ones and see which work best for you. When it comes to which social media platforms you choose to focus on, quality over quantity is key.

Focus on creating top-notch content on one or two platforms, rather than spreading yourself thin across multiple. That said, keep in mind that new social media platforms are always on the horizon…

When the opportunity presents itself, give it a try! You never know, it could be the very thing that makes you go viral!

Produce High-Quality Beauty Content

Okay, so by now you have a solid idea of which social media sites you want to publish your content on. Moreover, you know which types of content you want to create (for example, you want to make TikTok videos and start a podcast).

So now, let’s take a look at actually creating that content. As a beauty content creator, the things you create should reflect your brand identity. At the same time, it should also be high quality and unique enough to stand out from the crowd.

Some key skills you’ll need include:

  • Photography and video editing;
  • Social media management;
  • Copywriting for captions and blog posts, etc.
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Beauty Influencer Tips for Creating Engaging Content

  1. Plan Ahead: Begin by creating a content calendar that can help you stay organized. From there, plan out your posts in advance with the help of a scheduling app. This can help you organize better, as well as ensure that your content is diverse and covers a range of topics.
  2. Collaborate: Partnering with other beauty creators or brands can help expand your reach and introduce you to new audiences. It’s also a great way to learn from others in the industry! We’ll touch more on this shortly.
  3. Stay Trendy: Keep an eye out for beauty trends and incorporate them into your content. For instance, try out new products or join in on hashtag challenges.
  4. Be Engaging: Don’t just post content; engage with your audience! People will like you better if they feel you’re actually relatable. You’re a real, three-dimensional person just like them – so act like it! Basically, acknowledge their support and make them feel like they matter.
  5. Use Analytics: Pay attention to your content’s performance and adjust accordingly. Use analytics tools like Instagram Insights or Google Analytics to track metrics such as engagement rate, reach, and conversions.

How to Develop Beauty Influencer Skills as a Beginner

Are any of the above skills NOT in your current wheelhouse?

Then consider taking online courses, or investing in equipment to elevate your content creation game!

For instance, if you’re not all that tech-savvy, you could start by learning the basics of video editing or photography. Alternately, if your writing skills are a bit rusty, you could enroll in a course on copywriting.

Not sure what goes into social media management or analytics? There are plenty of free online resources that can help you develop these skills! Furthermore, don’t hesitate to join online communities and seek advice from other beauty content creators. Oftentimes, they’re more than happy to share their knowledge and experience.

It’s also important to remember that, much like with any new endeavor, some skills can only develop through trial and error. Not everything you attempt will stick the first time around – and that’s okay! Experiment and have fun with your content to find what works best for you and your audience.

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The Beauty Content Creator’s Salary

Alright, by this point you’re probably wondering, “Can I actually make any money off of this?”

The short answer is YES!

The slightly longer answer is yes – but there’s unfortunately no clear-cut answer, in terms of solid figures. We feel it best to be as honest about that as we can be. The reality is, your earning potential as a beauty content creator will be influenced by many factors, such as:

  • Where you live;
  • The size and engagement level of your audience;
  • The platforms you use;
  • Your level of expertise and credibility in the beauty industry;
  • The types and number of brand partnerships you secure, etc.

Ways to Monetize Beauty Content

The good news is that there are multiple revenue streams available to beauty content creators. Here are just a few ways you can earn money doing what you love:

Sponsored Content

Brands may pay you to create posts featuring their products, which can be an excellent source of income, especially if you have a sizable following.

Brand Collaborations

Apart from sponsored posts, you can also collaborate with brands on various projects. For example, creating a product line together or doing a brand takeover for a day.

Affiliate Marketing

Through affiliate programs, you can earn a commission when your followers purchase products via your referral links.

Ad Revenue

If you create video content on platforms like YouTube, you can earn money through ad revenue. Basically, this works by displaying ads before, during, or after your video. So, the more followers you have, the better!

Product Sales

Launching your very own product line is another viable option for monetization. This could include everything from beauty merch to your own line of cosmetics.

Subscriptions

Platforms like Patreon allow content creators to offer exclusive content and experiences to subscribers in exchange for a monthly fee. Additionally, platforms like YouTube and Twitch offer membership options for fans to support their favorite creators.

Donations

Some content creators also offer a donation option for their followers who want to support their work.

Coaching Online Courses and/or Workshops

Sharing your expertise through educational content can offer another income stream, whether through a webinar, e-book, or subscription service.

Booking with Freelance Clients

You may also leverage your skills and knowledge to work with freelance clients, such as beauty brands or other content creators who need help with their own digital presence.

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How to Collaborate with Beauty Brands

Collaborating with beauty brands can be a powerful way to grow your influence and reach new audiences as a content creator. Here are 3 solid strategies to help you successfully partner with brands:

Types of Beauty Influencer Brand Collaborations

There are various ways to collaborate with beauty brands, such as:

  • Sponsored posts: Creating content that features the brand’s products in exchange for compensation;
  • Product reviews: Sharing honest feedback with your audience and building trust by being transparent about the product(s) you’re reviewing;
  • Giveaways: Increasing engagement and attracting new followers by incentivizing them with some type of gift;
  • Affiliate programs: Receiving a commission for any sales generated through your unique link or code promoted in your social media bio, videos, blog article, and/or content post descriptions.

Finding The Right Partnerships

First, start by looking into potential brands that align with your values and content style. Do thorough research! After all, you want to collaborate with companies whose products you genuinely believe in and would use yourself.

Next, when you find a brand you’re interested in working with, engage with their content by liking, commenting, and sharing their posts. This interaction can create an initial connection before you send a partnership proposal.

Need help stepping out of your comfort zone so you can get some proper networking done? These helpful tips will get the ball rolling!

Pitching Your Beauty Influencer Media Kit

After this, you have to actually pitch yourself. Clearly articulate to them why you want to work together – and how your collaboration would be mutually beneficial.

It’s at this stage in the game that you’ll also want to provide your beauty influencer media kit. This is basically your resume. It showcases your skills, audience, and past work.

Crafting Your Kit

First, make sure to include an engaging bio that highlights what makes you unique as a beauty influencer. Next, incorporate key statistics that demonstrate your influence and reach, such as:

  • High-quality visuals  (e.g., professional photos of yourself, screenshots of your social media profiles, and examples of your content);
  • A brief introduction to your personal brand;
  • What sets you apart from other influencers/content creators;
  • Your social media metrics (e.g., follower count, engagement rate);
  • A summary of who your target audience/demographic is;
  • Examples of previous collaborations or sponsored content you have done;
  • Testimonials from happy clients or brands you’ve worked with;
  • And contact information for potential partnerships or inquiries.

Including Your Rates

It can also be helpful to outline your rates for different types of content creation services. This transparency can ease brand negotiations and set clear expectations.

When approaching brands, always remember to be professional and concise. Furthermore, make sure to personalize your pitch for each specific brand. Don’t just use some generic, one-size-fits-all type of pitch.

They will be able to tell… And it won’t make you look good!

Pro Tip: When doing collaborations, make sure to disclose to your audience that it’s a sponsored post and/or includes affiliate links. This is not only ethically important – it’s also required by law!

Delivering Value

In any collaboration, make sure that you deliver value to both the brand and your audience. Create authentic, high-quality content that naturally incorporates the brand’s products. Moreover, maintain your voice and style to ensure your audience remains engaged.

This way, they’ll see that the collaboration as a natural fit!

Remember: successful collaborations stem from alignment in values, authentic engagement, and creating win-win scenarios for both you and the brands you partner with. By consistently hitting these checkpoints, you’ll build stronger relationships with brands. In turn, this will pave the way for endless future opportunities!

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Create a Beauty Influencer Platform: Your Audience Engagement

Audience engagement is important because it shows how well your content resonates with your followers – and where you need to improve. When you have a high level of engagement, brands will see that you’re influential – and an investment-worthy partner!

Captivating Your Followers

Ready to build strong audience engagement?

Then you need to make captivating content that resonates with your followers! This means consistently providing value through educational, entertaining, or inspiring posts, etc.

(Basically, whatever aligns best with your niche.)

You can also boost engagement by hosting Q&A sessions, polls, and interactive challenges on social media platforms. These types of activities encourage conversation, as well as make your audience feel more connected and involved with your brand.

And don’t forget to respond to comments and messages from your followers, too! This personal touch helps build a deeper connection. Plus, it shows that you legitimately value their support and feedback.

Building Trust as a Beauty Influencer

This step is essential for establishing long-term credibility and loyalty with your audience. Why? Because trust is the cornerstone that keeps your audience engaged and committed to your brand!

One of the most effective ways to do this is through transparency and authenticity. Clearly communicate your intentions – whether you’re promoting a product, sharing a personal experience, or offering advice.

Furthermore, be upfront about partnerships and sponsored content. This honesty reinforces your dependability. You can also provide genuine and unbiased reviews of products. After all, your followers need to know they can count on your insights as reliable and truthful!

Tracking Your Audience Engagement

Tracking your audience engagement is another crucial step. When you do this, you better understand what content resonates with your followers. On the other hand, it also shows where you might need to make improvements.

To effectively monitor engagement, keep an eye on key metrics like:

  • Likes
  • Comments
  • Shares
  • Saves

We also recommend using those social media analytic tools we talked about earlier to gain a deeper understanding of these metrics! Platforms like Instagram, YouTube, and TikTok offer in-depth analytics that allow you to track engagement rates and audience demographics. They can even show you the times when your followers are most active.

Leveraging this data will help you tailor your content strategy so that it better meets your audience’s interests and preferences. Importantly, don’t shy away from experimenting with different content styles and formats. Try mixing videos, carousel posts, stories, and live sessions to see what garners the highest engagement!

20 Best Ethical Practices for Beauty Influencers

If you want to launch a successful career as a beauty content creator, then your best bet is to follow ethical practices that support your long-term:

  • Sustainability;
  • Authenticity;
  • And credibility.

The following ethical practices check all of these boxes:

Disclose Partnerships, Sponsored Content, and Affiliate Links

As we mentioned earlier, this is not only ethically important but also legally required.

Prioritize Product Quality Over Quantity

Your audience trusts your recommendations. So, be selective in the brands you collaborate with and promote.

Avoid Promoting Harmful Products or Questionable Ingredients

Always do thorough research on the safety and ethics of a brand before featuring their products.

Be Transparent About Any Editing or Filters Used in Photos/Videos

This maintains authenticity and honesty with your audience. Not to mention, it’s also a good reminder that perfection isn’t the goal!

Avoid Spreading Misleading Information or False Claims

Your platform holds influence. So, make sure to fact check and always share accurate information.

Respect Copyrights and Intellectual Property

NEVER use someone else’s content without permission and ALWAYS give proper credit when necessary! This is one of the easiest ways to get cancelled, real talk.

Stay True to Your Values and Voice

Don’t compromise on who you are as a content creator in pursuit of partnerships or popularity. Be a leader, rather than a follower.

Don’t Overpromise or Underdeliver

Make sure you’re able to fulfill the commitments and expectations set in any collaboration. Otherwise, you’ll likely come across as unprofessional – and gain a negative reputation in the community!

Avoid Buying Followers or Engagement

It may seem tempting to boost your numbers quickly, but it’s not a sustainable strategy. Ultimately, pulling this stunt will harm your credibility, which will lead to a massive drop in the authentic followers you do have once the secret is inevitably out.

Engage with Your Community Genuinely

Respond to comments and messages with sincerity, and show appreciation for your followers’ support. This connection builds a loyal and engaged audience willing to support you through your journey.

Stay Updated With Industry Standards and Regulations

Being knowledgeable about ethical guidelines and industry changes helps you remain compliant and trustworthy.

Choose Diversity and Inclusivity In Your Content

Your platform has the power to influence societal norms. So, use it responsibly by representing diverse voices and promoting inclusivity. Feature different skin types, body shapes, ages, and cultural backgrounds in your content to celebrate diversity and promote inclusivity.

Be Mindful of Your Language and Acknowledge Biases

Use inclusive and respectful language. Additionally, be aware of any personal biases that may influence your opinions or recommendations.

Don’t Participate in Unethical or Harmful Trends

Just because something may be popular on social media doesn’t mean it aligns with your values or is safe for your audience.

Educate and Empower Your Audience

Use your platform to educate your followers about ethical beauty practices, sustainability, and self-love. Furthermore, encourage them to make informed choices and embrace their unique beauty. Avoid sounding preachy.

Take Breaks and Prioritize Self-Care

Being a beauty influencer can be demanding! So, make sure to take care of yourself mentally, physically, and emotionally.

Don’t Engage in Drama or Negativity

It’s tempting to get involved in online conflicts or controversies, but remember that it reflects poorly on you as a content creator. No cap – the age-old saying, “All publicity is good publicity,” is wrong. Don’t make the wrong name for yourself.

Practice Patience and Persistence

Building a reputable brand takes time, so stay committed and consistent in delivering quality content. Your dedication will shine through, attracting a loyal audience.

Use Your Platform for Good

Lastly, use your platform for more than just promoting products. Share important messages, support causes you believe in, and give back to your community.

10 Beauty Influencer Mistakes to Avoid

On the other hand, being successful also means knowing what not to do, too. So, here are 10 industry faux pas to avoid committing:

Ignoring Your Audience

One of the biggest mistakes is neglecting your followers. Make an effort to acknowledge comments, answer questions, and engage in discussions. Your audience will appreciate your efforts, and this interaction can significantly boost loyalty and engagement.

Alienating Your Followers

In a similar vein, avoid creating divisive content and alienating your audience. It’s important to express your opinions, but always do so in a respectful and inclusive manner.

Forgetting About Your Brand

When you collaborate with brands, it’s essential to maintain your brand identity and values. Be selective about the partnerships you accept, ensuring that they align with your niche and resonate with your followers.

Copying Others’ Content

Originality is vital for standing out and building a unique brand. So, avoid copying other beauty influencers’ content to maintain authenticity and credibility with your audience.

Lack of Transparency

As we’ve mentioned a couple times now, always be transparent about sponsorships, partnerships, and affiliate links. Not only is this ethically responsible; it also shows your audience that you value their trust and are committed to providing genuine recommendations and insights.

Over-Posting Sponsored Content

While collaborations are essential for revenue, bombarding your audience with too much sponsored content can make your platform seem more about sales than connection and authenticity. Balance is key! Mix promotional posts with organic content that adds value – without feeling commercialized.

Lack of Authenticity

Followers can sense when you’re not being true to yourself or are only motivated by sponsorship deals. As such, stay connected to your personal brand and voice. This will help ensure that all of your content reflects your true self and beliefs.

Ignoring Analytics and Feedback

Skipping on analyzing engagement metrics and dismissing constructive feedback from your audience can stall your growth. Rather, be open to adjustments based on performance data! Learn to pivot when something isn’t resonating with your followers.

Making a Negative Impression with Potential Collaborators

When attempting to approach prospective brands and sponsors, always be polite and professional. Remember: your reputation extends beyond your followers. The beauty industry is a tight-knit community, and word travels fast!

Underestimating How Much Work Goes Into This Job

With so much beauty content online, the bar has never been higher in terms of competition. Meaning: high-quality visuals and clear, captivating storytelling are imperative for standing out! So, invest in good equipment and editing tools. On top of that, continually hone your skills to ensure your content is top-notch!

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Beauty Content Creator FAQ

Q: What are the top 5 beauty influencer success strategies?

A:

  1. Building a Strong Personal Brand: To achieve success as a beauty content creator, cultivating a unique and recognizable personal brand is essential. This involves identifying your niche, being consistent with your style, and sharing your authentic personality. Your brand is what sets you apart from others – so, make sure it’s memorable and resonates with your audience.
  2. Consistent Content Creation: Regularly posting high-quality content is key to keeping your audience engaged and attracting new followers. Create a content calendar to plan out your posts and ensure a steady flow of fresh and relevant material. Consistency not only helps you remain visible on social media platforms; it also sets expectations for your audience.
  3. Engaging with Your Community: Actively interacting with your followers is crucial for building a loyal community. Respond to comments and messages, ask for feedback, and involve your audience in your content creation process. This engagement fosters a sense of community and makes your followers feel valued and connected to your journey.
  4. Collaborating with Other Creators: Partnering with fellow influencers and brands can expand your reach and introduce you to new audiences. Collaborations provide opportunities for creative exchange and help build your credibility within the beauty industry. Choose partners whose values align with yours to ensure authentic and beneficial partnerships.
  5. Staying Informed and Adapting: The beauty industry is constantly evolving, so staying updated on trends and industry changes is vital. Attend beauty events, follow industry news, and constantly seek to improve your skills. Being adaptable and open to change will help you stay relevant and innovative, ensuring ongoing success in your beauty influencer career.

Q: How can I stay updated with beauty trends?

A: Following industry leaders and fellow influencers on social media is an excellent starting point. Subscribe to beauty magazines and blogs that offer insights and predictions about upcoming trends to keep your insights fresh and relevant. Also, don’t forget to explore platforms like Pinterest and TikTok, where countless new ideas and styles emerge regularly.

Additionally, experimenting with trends yourself and sharing your genuine experiences with your audience can also establish your channel as an innovative source of beauty inspiration. Always remember to inject your own personality into each trend to make it truly yours!

Q: What are the best beauty editing apps?

A:

  1. Facetune: This app is perfect for retouching skin, whitening teeth, and refining selfies to achieve a polished look without sacrificing authenticity. The intuitive interface allows for easy adjustments, making it a favorite among beauty enthusiasts.
  2. VSCO: Known for its wide range of filters and precise editing tools, VSCO is ideal for beautifying your photos while maintaining a natural aesthetic. Its editing tools empower you to adjust exposure, contrast, and saturation effortlessly.
  3. Adobe Lightroom: For more advanced editing needs, Adobe Lightroom offers powerful tools to refine your images to professional standards. Its extensive range of customizable presets and editing options make it a go-to for serious content creators wanting fine control over their images.
  4. Snapseed: This free app by Google features a comprehensive suite of tools suitable for both novices and experienced editors. With its “Selective Adjust” feature, you can target specific areas of your photo to subtly enhance details or correct inconsistencies.
  5. Canva: While known for graphic design, Canva also offers a host of editing features that let you create eye-catching and cohesive social media posts. Its versatile templates and text options allow for adding creative flair to your content.

Q: What are the best video editing apps?

A:

  1. InShot: A favorite for its straightforward interface, InShot provides an array of features tailored for social media, including video trimming, merging, and speed adjustments. It also allows you to add music, text, and filters, ensuring your videos are engaging and polished.
  2. iMovie: Perfect for beginners, iMovie offers a clean and user-friendly platform for creating professional-looking videos on Apple devices. With its simple drag-and-drop tools, you can easily cut, arrange, and add effects to your videos. It also offers seamless integration with other Apple apps, making your editing process smooth and efficient.
  3. Adobe Premiere Rush: Designed for on-the-go editing, Adobe Premiere Rush is perfect for creators looking to edit from their mobile devices without compromising on quality. The app boasts powerful editing capabilities while allowing for easy transitions to more complex projects in Adobe Premiere Pro if needed.
  4. KineMaster: Known for its robust editing features, KineMaster offers multiple layers of editing, blending modes, and chroma key compositing for more creative video projects. Its precision controls and real-time preview make it an excellent choice for those ready to explore advanced editing techniques.
  5. Splice: With an intuitive design, Splice makes it quick and easy to create stunning videos by allowing you to splice, trim, and add transitions. It also provides a library of music and sound effects to perfectly complement your visuals.

Q: What is multi-platform beauty influencing?

A: Multi-platform beauty influencing involves leveraging several social media platforms to broaden your reach and connect with diverse audiences. By doing this, you share your content with a larger community. In turn, this maximizes engagement and expands your influence.

Each platform offers unique features and caters to different demographics. So, tailoring your content to suit each one is crucial. For instance, Instagram is ideal for sharing high-quality images and short beauty tips. YouTube, on the other hand, allows for more in-depth tutorials and product reviews. TikTok, with its focus on short, snappy videos, can help capture the attention of younger audiences.

Engaging on multiple platforms not only enhances your visibility – it also provides varied ways to express your creativity and connect with followers in more meaningful, personalized ways!

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Jul 07
Love29

QC Makeup Academy Graduate Spotlight: Samantha Herom

By About the School, Career Advice, Education, Graduate Feature, Industry Spotlight, Student Features No Comments
QC Makeup Academy graduate Samantha Herom Headshot
Meet QC Makeup Academy Graduate:

Samantha Herom

Master Makeup Artistry Graduate

Regina, Saskatchewan

Meet QC Makeup Academy graduate, Samantha Herom! Tell us a little bit about yourself, Samantha!

Hi, I’m Sam! I am a Registered Massage Therapist, a certified Master International Makeup Professional (as a QC Makeup Academy graduate), and a Lash & Brow technician.

When I’m not busy working one of my many jobs, I am knitting, reading, and/or hanging out with my husband and our three fur babies. We have two cats (Luna and Bean), as well as a dog Harley. I love golfing and hanging out at my cabin in the summer.

Oh, and I LOVE a good London Fog!

When (and why) did you realize you wanted to pursue a career in the makeup and beauty industry?

I’ve wanted to pursue a career in makeup for as long as I can remember. I always wanted to be doing my own makeup, as well as my friends’ makeup. However, it wasn’t until later in life (when I had what I like to call my “2nd quarter life crisis”) that I finally realized I still really wanted to pursue a career in makeup. So, I decided to take a course!

Why did you decide to pursue your certification training online (rather than in-person) – and how did you both hear of QC Makeup Academy?

I decided to take my course online because I was working full-time and it gave me the flexibility to work on my course at my own pace. I found QC Makeup Academy while researching online makeup schools in Canada.

Why did you choose to enroll with QC Makeup Academy? (E.g., What was it about our school that won you over, compared to other online makeup schools out there?)

I enrolled in QC Makeup Academy (as opposed to a different school) because QC was one that was internationally known. Plus, QC is an accredited school. On top of that, it’s really great that you get two years to finish the course, as working at my own speed was very important to me. I also liked that every unit came with verbal feedback from a real, professional makeup instructor.

You’re a QC Makeup Academy graduate of our self-paced, online Master Makeup Artistry Course – and thus, a globally-certified Master International Makeup Professional (MIMP). Tell us about your experience with this program! What was the most challenging aspect of this course for you? How about the most rewarding? Additionally, what was your favorite hands-on assignment and why?

I enjoyed this program! It was really great for being self-paced, and it has a great community via the private, student-only Virtual Classroom on Facebook. People are very helpful on there.

I think the most challenging aspect of the course was retraining myself from social media looks to learning proper techniques, and going back to the basics. The most rewarding thing about QC’s MMA program is when you finally get something that you’ve been struggling on, and it’s noticed by your peers and instructors.

My favorite hands-on assignment was basically all of Unit F! It had the most fun assignments. You really get to explore new areas of makeup and show your creative side!

QC Makeup Academy graduate Samantha Herom in-post image 1

What would you say is the #1 biggest and best lesson you learned in the Master Makeup Artistry Course?

The best thing that you can do for yourself is KNOW THE BASICS AND MASTER THE PROPER TECHNIQUES. Once you’ve mastered that, you can do anything!

Your tutor was QC executive instructor and celebrity MUA, Nathan Johnson. What was it like having him as a tutor? In what ways did he help you grow as a makeup artist?

Nathan is a “tell it like it is” kind of person. Sometimes, you wont like what he has to say. Just know, however, that it IS coming from a good place. He truly wants his students to succeed and have an amazing professional career!

I think he pushed me really hard; really made me look at my work and break out of my social media tendencies. And for that, I am extremely grateful.

RELATED: Get to know industry powerhouse and QC Makeup Academy executive instructor, Nathan Johnson!

Speaking as a QC Makeup Academy graduate, do you believe that all professional makeup artists should be properly trained and certified? Why or why not?

I think it’s very important for makeup professionals to be properly certified. There are so many things that you need to know, such as:

  • Proper sanitation of products;
  • Hygiene;
  • Skin types and conditions, etc.

Moreover, it’s also important to learn how products work, different techniques to use, and different styles of makeup. These are things you may not know unless you are properly trained!

How would you describe your style as an MUA?

My style is very natural. I don’t like full-coverage looks. Rather, I like to make people feel like themselves – just a little more enhanced.

That said, I also have a very creative side and really enjoy doing more theatrical and costume makeup! So, I guess you could say I go from one extreme to the next!

What made you decide to open your own makeup business, SH Massage & Aesthetics?

I am a Massage Therapist primarily. When I finished school for makeup, I decided that I wanted a space to call my own; one where I could combine ALL of my services. So, I opened up my own business and I couldn’t be happier!

Samantha Herom portfolio in-post image 2

What would you say have been the biggest challenges about launching/running your own business? Alternately, what would you say have been the greatest rewards?

The most challenging thing about launching my business is definitely marketing myself. I think, over time, I’ve gotten better at it. But it was a bit of a learning curve!

The most rewarding thing is gaining business and referrals. It’s such a great feeling, knowing you made someone so happy that they referred you to someone else. It’s also such a rewarding feeling, making someone feel beautiful with makeup.

PRO TIP: Discover how YOU can start a thriving makeup business from scratch!

What makeup services do you currently offer clients?

I offer a little bit of everything, but I would say I’m primarily a bridal artist. I’m from a small city, so bridal and special events are normally what make up the most clientele.

In addition to being a certified MUA, you’re also a Registered Massage Therapist and trained Lash/Brow Technician (as you’ve mentioned). Do you also offer these services to clients as well? If so, tell us more about that!

I am! I’ve been a RMT for five years now, going on six, and it’s an amazing job. I love knowing that I can help people with injuries and their general well-being. It is a super rewarding job and my clients are the best!

I just recently became a Lash & Brow Technician and it’s so much fun, too. I do lash lifts and tints, as well as brow lamination and tints. I thought it would be a great tool to add to my belt, alongside my makeup services.

QUIZ TIME: What are the differences between a cosmetologist and a makeup artist?

Of all the services you currently offer, which is your personal TOP favorite to provide and why?

Right now, I currently LOVE doing Brow Laminations and Tints. It’s just a new, fun, and creative thing that’s different from what I normally do. Even when I am doing a makeup service, I love doing people’s eyebrows. There’s just something about them that makes the face!

Tell us a little about your business strategies with regards to: marketing yourself, networking, attracting/booking clients, building your portfolio, etc.!

I mainly use Instagram for marketing myself. It’s also a great tool for building your portfolio and being able to share those photos of your work.

Additionally, I also have a website which I use to answer questions people have, as well as share more about myself. It also has a link to an online booking site, which is super convenient for clients to use.

RELATED: Make sure to check out our How-To Guide for building YOUR professional makeup artistry portfolio!

Which makeup technique do you feel you are strongest at? On the flip side, are there any techniques you’re currently working on improving?

Not to toot my own horn, but I am a pro at false lashes! I’ve been doing them since I was little for dance and cheerleading. So, I had a bit of an advantage when learning how to do them for the course. That said, I think I’ve gotten even better at it!

I also think that my strongest makeup techniques are eyeliner and eyebrows. I really enjoy doing both and find that they come really easy to me.

I’m still working on blush, bronzer, and highlight. I have come a long way, for sure. But it’s still something I want to continue to improve on so that it looks flawless!

You live in Regina, Saskatchewan – a large Canadian city with a population of just under 250,000. With so many competitors in and around your area, how does SH Massage & Aesthetics stand out from the rest? What makes you and your business unique?

I think what makes me stand out is that I offer a variety of services. It really helps with word-of-mouth clientele! For instance, I could be treating a massage client and they’ll ask me about brows or makeup. Then maybe, they come in for a different service, or they tell their friends and family about it.

I don’t see many – if any at all – RMTs that also offer makeup and lash/brow services. So, I think that makes my business pretty unique!

Do you have any advice for other aspiring MUAs and fellow QC Makeup Academy graduates alike who dream of running their own business?

Offer a variety of services and keep learning!! I have continued on to do other small makeup courses, in order to keep up with current trends, new products, etc. Never stop learning, as that will definitely help you to become successful in your own business AND make you stand out!

Also, believe in yourself! Things may start off slow, but keep going and pushing through when things feel like they’re getting tough. It gets easier and better… And it’s so rewarding to see all you can – and did – accomplish when looking back!

In your opinion, what are the most rewarding aspects of being a makeup artist?

I think the most rewarding part about being a makeup artist is the feeling you get when someone tells you they love the way they look after an application. It really makes you feel good when you can make someone’s day with just a little bit of makeup!

QC Makeup Academy graduate Samantha Herom in-post image 3

In your own words, can you tell us why you believe hiring a professional makeup artist is worth the cost?

I believe it’s worth the cost because we are trained professionals. Therefore, we know the techniques, the proper sanitization of products and brushes, and we have a lot of knowledge on products to use – and how to use them properly.

Do you remember your very first professional makeup job? Tell us about it! What did you learn from it, what went well, what didn’t go as planned, etc.?

My first professional makeup job was for a bride last summer, and it was my first bride ever. So, I was very nervous, because it’s their big day and you want to make sure you do your best work!

We did a trial, and from that trial, I was able to see the things I needed to work on before the actual day of the wedding. I always make the bride tell me how it wore throughout the trial day, if they liked something, or if they didn’t.

I would not say that things didn’t go as planned. Overall, actually, everything went very smoothly. That said, I’ve definitely grown as an artist from that first application until now!

What’s your favorite makeup style and why?

I LOVE a good glam moment. Give me a smokey eye with a sharp liner and some shimmer shadow any day!

Lately, mind you, I’ve been loving a more natural makeup look. Clean, minimal, and simple. I think I like the natural look because it’s a challenge for me. I was so used to going over the top with my makeup that it’s hard for me to tone it back.

Doing a “no makeup” makeup look makes me work harder, strangely!

Who are some of your makeup gurus/inspirations?

  1. Kelsey Deenihan Fisher – I just think that her work is flawless. I LOVE the way she does the skin. It just looks so clean and fresh, and not ever too much!
  2. Mario Dedivanovic, a.k.a. Makeup by Mario – I’ve loved him long before he started his brand (which I also love). I actually love watching him do makeup because he just makes it look so effortless!
  3. Ash K Holm – I’m always so obsessed with Shay Mitchell’s makeup. So, of course I had to find out who the artist was! Ash is another celebrity makeup artist who just clearly has mastered the art.

What words of wisdom would you give to other makeup lovers out there who dream of a career in the beauty industry, but are hesitant to take the leap?

I have two very cheesy words (or rather, sentences) of wisdom, but I swear by them:

  1. It’s never too late to start! Personally, I put off taking a makeup course for 11 years. But if it’s something you want to do, do it!
  2. The hardest part is getting there! I went back and forth thinking about whether it was a good idea or not (to pursue this career). But I hit the register button and I am SO happy I did!

As a QC Makeup Academy graduate, why would you recommend QC’s self-paced, online makeup certification training to others?

As a QC Makeup Academy graduate, I would recommend QC because you get to work at your own pace. Secondly, there is so much community within the school that’s super helpful and there to support you the whole way through. Plus, you get a tutor and actual verbal feedback from them, which is incredibly beneficial.

To date, what do you consider to be the proudest moment of your career so far?

I think my proudest moment is honestly just getting bookings. I thought it would take a while longer to get my foot in the industry… But it’s been so amazing to have people contact me because they know someone that worked with me, or they found me on social media and liked my work. It’s the best feeling, for sure!

What’s in store for you and SH Massage & Aesthetics the rest of this year and beyond?

There are a lot of things I would like to do to grow my business, such as starting one-on-one lessons (I’ve been asked lots for this; I just haven’t taken the plunge yet). I’ve also been asked to shop for people for makeup, which I think would be really fun. I just need to look into the logistics and pricing of it!

Also, I have a lot more weddings this year. So, I am excited to keep doing that. I also want to do another Halloween promo. I did one last year and it was so much fun!

Imagine: You’re trapped on a deserted island and can only have THREE makeup products and/or tools with you. Which do you choose and why?

  1. Moisturizer/tinted moisturizer with SPF. I choose this product because firstly, it’s going to help your skin from the sun. Secondly, you can put it on your face so you look fresh and healthy!
  2. Brow Gel (currently loving the Estee Lauder). I like my brows to look fluffy, and I really like the look of a clean face with nice, fluffy brows.
  3. For practical reasons, I am also going to bring a lip chap with SPF because we don’t want burnt lips!

Ready to follow YOUR dream of becoming a professional MUA, just like Samantha? Make that dream a REALITY in as little as 2-6 months by enrolling with QC Makeup Academy TODAY!

Jun 30
Love15
QC Makeup Academy graduate Vanessa Hernandez-Munoz Feature Image

Meet QC Makeup Academy Graduate, Vanessa Hernandez-Munoz!

By About the School, Career Advice, Education, Featured, Graduate Feature, Industry Spotlight, Student Features No Comments
QC Makeup Academy graduate Vanessa Hernandez-Munoz Headshot
Meet QC Makeup Academy Graduate:

Vanessa Hernandez-Munoz

Master Makeup Artistry Graduate

Pro Makeup Workshop Graduate

Global Beauty Workshop Graduate

Virtual Makeup Graduate

Calgary, Alberta

Meet QC Makeup Academy graduate, Vanessa Hernandez-Munoz! Tell us a little bit about yourself, Vanessa!

My name is Vanessa Hernandez-Munoz, and I am a professional makeup artist and photographer in Canada! I’ve been working in the industry for 11 years now!

When (and why) did you realize you wanted to pursue a career in the makeup and beauty industry?

I knew my whole life that I wanted to be a makeup artist. However, I really started diving into it professionally in 2012 when I began training at QC Makeup Academy. Prior to that, I was working as a portrait photographer, doing the odd makeup here and there for friends and family.

RELATED: Check out QC Makeup Academy’s full list of self-paced, online certification courses!

Why did you decide to pursue your certification training online (rather than in-person) – and how did you both hear of QC Makeup Academy?

As a mother of two young children at the time (one of them being a new born), I knew that if I wanted to pursue this career path, I had to find a reputable school online because I was a stay-at-home mom. So, I began searching, but didn’t find anything that looked professional to me.

Then one day, I turned on my computer and QC Makeup Academy’s ad was running through my Facebook feed! I clicked on it, did my homework, and was SOLD! There is where my journey began!

Why did you choose to enroll with QC Makeup Academy? (E.g., What was it about our school that won you over, compared to other online makeup schools out there?)

I loved the flexibility, the courses, the materials, the school’s reputation – and most of all, the tutors! I wanted expert training and saw that this was the place where I would receive that!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 1
QC Makeup grad Vanessa Hernandez-Munoz in-post image 2

You’re a multiple QC Makeup Academy graduate – but your journey started with our self-paced, online Master Makeup Artistry Course. Tell us about your experience with this program! What was the most challenging aspect of this course for you? How about the most rewarding? Also, what was your favorite hands-on assignment and why?

This course changed my life! When I came in, I thought I already knew everything and just needed that certification hanging on my wall. WOW, was I wrong!

I had to UN-LEARN everything I thought I knew, open my mind, and set aside my ego so that I could receive Nathan Johnson’s critiques and constructive criticism. All of this was intended to help me GROW as an artist. Bye-bye, everything I knew… HELLO to the new me!

And I would say that THAT was the most challenging aspect of the course for me! It isn’t easy to allow yourself to be broken down and then re-molded! By the end of it all, I would say that the most rewarding aspect of the course (for me) was seeing how I grew as an artist – simply because I DID stop, listen, and then do the work!

Also, I think my favorite hands on assignment was the bruise assignment! My husband is a professional fighter and will sometimes come home with a bruised eye. So, I had an idea of how that looked and was super excited to re-create it!!! It came out amazing! Nathan was impressed, haha.

FACT: Being able to positively and openly accept constructive feedback – both from your makeup instructor and when working in the real world – is one of the TOP skills that can either make or break your career!

What would you say is the #1 biggest and best lesson you learned in QC Makeup Academy’s Master Makeup Artistry Course?

I learned how to humble myself, how to receive constructive criticism, and how to be brave. Furthermore, I also learned that:

  • I’m capable of much more than I give myself credit for;
  • I have value in the eyes of people who are looking for makeup services;
  • And that I could 100% pursue my goals and dreams!

I also learned the UNDISPUTED VALUE of mastering foundational makeup techniques! When you learn those, you can do ANY makeup look!

After receiving your Master International Makeup Professional (MIMP) certification, you then went on to complete our Pro Makeup Workshop. How did this program build upon everything you learned in the MMA Course and take your skill-set to the next level? Moreover, would you recommend the Pro Makeup Workshop to MMA students/grads (and why or why not)?

This course fine-tuned everything that I learned in the MMA course. It takes your skill to the next level by zeroing in on specific techniques! I would highly recommend this course to ALL Master Makeup Artistry graduates! It forced my eye to zoom in on and correct even the tiniest discrepancies.

As an MUA, you specialize in global beauty, and even completed our Global Beauty Workshop to add to your professional qualifications. In your opinion, what were THREE of the most important lessons and/or skills you acquired from this program? Why would you recommend this course to other makeup artists?

This course was a game-changer for me! Prior to taking it, I always felt I held back to a certain degree when I had requests for makeup on women of color.

One of my biggest sources of insecurity as an artist was skin. ALL types of skin! I was always scared of messing that up. So, I decided that I needed to take QC’s Global Beauty Workshop because I needed to dive into the thing that scared me most!

The lessons I learned in this course have truly made me a confident, global artist. I’ve mastered skin because I took the time to really listen and apply what I learned! As a result, I can now work on anyone, anywhere – with gorgeous results!

Here are my three top takeaways:

  1. If you truly want to be a makeup artist, you need to have a global kit and be ready to work on anyone!
  2. Understanding the cultures and traditions of your clients, and being sensitive to that, is of utmost importance. QC’s Global Beauty Workshop will teach you how to be truly professional in this regard!
  3. COLOR CORRECTION! This course will teach you all you need to know about color correction for different skin tones. This is something that will not only bring an extra level of professionalism to your work; it will revolutionize your applications, too!

PRO TIP: Not the best at hiding blemishes and color correcting? Watch this informative webinar – hosted by QC Makeup Academy executive tutor, celebrity MUA, and certified skincare consultant, Nathan Johnson!

Finally, you also took QC Makeup Academy’s mini Virtual Makeup Training Course as well. What motivated you to take this course, how has it benefitted your makeup career, and why do you feel being able to offering virtual beauty services is such a smart business move nowadays?

My decision to take this course came during COVID. While I was unable to physically apply makeup to my clients, they would often call me and ask if I could advise them on how to do it themselves. It just made sense to me that this was a new avenue I could explore, in order to help my clients more efficiently!

I now have the opportunity to assist people in a way that helps them achieve amazing results! And in our current climate, more and more people appreciate being able to access this kind of information online! As a makeup artist, we can use this tool to help our clients AND grow our business!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 3
QC Makeup grad Vanessa Hernandez-Munoz in-post image 4

You’re notorious for your high praise of QC Makeup Academy’s executive tutor (and celebrity makeup artist), Nathan Johnson. Obviously, we know why Nathan is the best – but tell us in your own words why you agree!

Nathan Johnson is a professional, through and through. His love for the industry, as well as his desire to educate and see his students grow into an incredible career, is evident in everything he does.

I needed a teacher in my corner who did not coddle me. I didn’t want someone who just told me everything was great and let me pass with flying colors – only to let me go out into the world with NO idea how fierce this industry can truly be… And watch me fail and fall flat.

Nathan gave me the grades I deserved, gave me the critiques I needed in order to grow, and helped me become a better artist. Yes, he was tough. Yet all the while, he never ceased to remind me that I was amazing and had something to offer. (Even when I needed to correct how I did my work.)

He believed in me, and I would not be where I am today if not for his guidance and tough love!

Speaking as a QC Makeup Academy graduate, do you believe that all professional makeup artists should be properly trained and certified? Why or why not?

Yes, I do believe that! I place so much value on education. You may be an amazing self-taught artist, but there are foundational techniques that can only be learned through proper guidance and education.

And that’s only with regard the application process! There is a WHOLE other world involved in this field, such as best sanitary practices, owning/operating a business, etc.! The business end of being a makeup artist, in particular, is over half of the equation.

RELATED: Join QC Makeup Academy graduate, Devyn Gregorio, as she discusses why business training is ESSENTIAL to every makeup artist’s career!

How would you describe your style as an MUA?

I think I would use the word CLASSIC. While I will/can do any makeup look requested of me, my passion definitely lies in clean, classic beautiful skin and makeup.

Where did the name of your business, WarBaby Cosmetics, come from?

My dad used to call me “warbaby” when I was young because I was obsessed with WW2 history, war documentaries, and 1940s makeup/fashion! So, when I was trying to come up with a name, this seemed like the perfect choice!

I love the courage, strength, innovation, and creativity of women during the war era. I find it truly inspiring!

Why did you decide to open your own business, as opposed to working as an MUA for someone else?

I wanted creative control over ALL aspects of my presentation, applications, client handling, etc. I’ve always been an entrepreneur. And because I was already a professional photographer, I could bring makeup applications into my business without any interference.

What would you say have been the biggest challenges about launching/running your own makeup business? Furthermore, what would you say have been the greatest rewards?

For me, right from the beginning, it was the feeling that I had to try and convince people that this was a good career choice; that I could make a living, and support myself and my family.

I finally stopped trying to convince people. Instead, I decided that my focus had to shift to my success, and not to what other people thought. The greatest reward has been doing the hard work, becoming exactly who and what I wanted to become, and having the most amazing career and business!!!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 5
QC Makeup grad Vanessa Hernandez-Munoz in-post image 6

What services do you currently offer clients? Tell us about them!

I currently offer full makeup services with travel. I also teach classes, people can shop online for my products via my website, and I also offer connections to my photographer and hair stylist when those services are requested!

In addition to makeup application services, WarBaby Cosmetics also offers clients its very own line of loose shimmer eye pigments. Many aspiring makeup artists also dream of having their own line of cosmetics. How did you get started in having your own makeup products? Do you have any tips for other MUAs who want their own product line someday?

The journey to creating my own products came from a deep desire to have a brand, as well as to have my name on something that I created. When I started researching makeup ingredients, I realized that if I could get the time and the funds together, I could create something!

So, I began studying and would spend whole nights online at my computer, falling asleep on my keyboard! After about a year and a half, I was ready to start buying ingredients and experimenting! I would mix things, make mistakes, throw a lot of things out… It was a process!

When I was ready, all of my products had to be run through Health Canada. All of this took a lot of time, but it was worth it to see it all come together!

For anyone wanting to embark on the journey of actually formulating and manufacturing your own products, be ready for a LOT of work. It takes dedication and strict adherence to government guidelines to make it a success. But if you want it bad enough, you can bring your vision to life!

Figure out what makes what YOU have to offer unique from the rest!

PRO TIP: Make sure you know these 6 harmful ingredients that ALL professional makeup artists need to AVOID!

Tell us a little about your business strategies with regards to: marketing yourself, networking, attracting/booking clients, building your portfolio, etc.!

I once read a quote by a marketing professional that advised, “Shameless self promotion.” I liked that idea because it’s a challenge to present yourself in a way that’s not arrogant, while also asserting your presence in the industry! This takes courage and a strong belief in yourself.

Once I felt that I grew into that, I was ready to start sticking my neck out. I built a brand for myself and started messaging people, asking them to model for me. I also:

  • Messaged photographers and agencies as well;
  • Put a solid, professional booking system in place;
  • And built a clean, professional website and social media presence.

From there, I started dipping my toes into the waters of sharing my work with OTHER seasoned professionals. I did this in order to get their critiques, no matter how painful they were in the beginning.

Over time, people wanted to talk to me, ask me my opinions, learn, and grow from what I knew. This grew into a client base for me! And then I ventured into the creation of my own line of products, which immediately took off because of my already established client base!

In addition to being a QC Makeup Academy graduate, you’re also BARBICIDE® certified. Tell us more about what this means, and why this certification is so important for beauty professionals.

BARBICIDE® is a simple, online certification that your clients will really appreciate seeing when they sit in your chair. It tells them that you are a professional, and that you are up-to-date on the requirements for a clean and sanitized work environment. This certification gives your clients an extra measure of trust and confidence in both you and your work.

WarBaby Cosmetics has received some awards and features over the years! Humble brag for a moment and tell us more about those!

In no particular order, the immediate things that come to mind are as follows:

  • I have been published in the ‘Stanford New York Who’s Who’ Black Book of Elite Professionals’;
  • I was featured in the 2019, Volume 2 Issue of ‘Know Book’ YYC, Canada;
  • Moreover, I was also honored to be nominated as 2018 Alberta Woman Entrepreneur of the Year;
  • And I was also selected as one of 56 female entrepreneurs across North America to be featured in the 2014 edition of the Sexy and Wealthy in Heels, #successBABE eBook, and featured in the October 2019 issue of Community Now Magazine!

On top of all this, I also had my work on display at an art show in Europe, as well as having it published in a book for a New York Times Best Selling Author. I’ve also seen my work in newspaper articles and other local magazines!

You live in Calgary, Alberta – a major Canadian city. With so many competitors in and around your area, why does WarBaby Cosmetics stand out from the rest? What makes you and your business unique?

I think my branding, versatility, and reputation for being extremely real and authentic have definitely helped me to stand out from the crowd! The fact that I also manufacture and sell my own cosmetics – as well as working in the area of professional photography – has made me a bit of a “one stop shop”.

People really appreciate my expertise. I love my job so much. I have so much fun – and it shows! People always leave my chair feeling loved and appreciated because that is what means the most to me!

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 7
QC Makeup grad Vanessa Hernandez-Munoz in-post image 8

Do you have any advice for other aspiring MUAs who dream of running their own business?

Gain a solid understanding of how to run a business BEFORE you begin. Talk to people who already successfully manage their own company, learn how to handle your money, and price yourself accordingly. Moreover, learn about the importance of model release forms, contracts, deposits, etc..

Also, be comfortable putting all of these measures into place! You can be the best MUA in the world, but if you are a terrible businessowner, you will not see success. The business side of makeup artistry is a HUGE component to being successful.

Oh, and finally, hire a good accountant!

RELATED: These are just 5 key reasons why you need a professional contract as an MUA!

In your opinion, what are the most rewarding aspects of being a makeup artist?

The relationships you build with your clients! My favorite part of the job is the conversations I have with my clients, the special times we get to share, as well as inspiring and uplifting one another.

We have the power to make a difference in people’s lives… And that is EVERYTHING to me!

In your own words, can you tell us why you believe hiring a professional makeup artist is worth the cost?

Firstly, you’ll have someone working with you who is trained in foundational techniques, understands the products, and works with quality products and ingredients. Secondly, you’ll alleviate the risk of illness and disease if you invest in an artist who understands the importance of sanitary practices and how to implement them.

I’ve heard SO many horror stories from my clients. Risking your health to save a dollar is NOT worth it!

Do you remember your very first professional makeup job? Tell us about it! What did you learn from it, what went well, what didn’t go as planned, etc.?

I think my very first “real” job was a makeup I did for my sister-in-law for her wedding. I remember being terrified! This was the first time I would not do makeup my OLD way… Instead, I was going to do it using the new techniques I had learned as a QC Makeup Academy graduate.

I remember wanting to constantly revert back to my old ways, so it was a struggle! Plus, I was also battling serious heat and humidity because we’d traveled from Canada to Mexico. So, I was working with a world of new products in the way of primers, setting sprays, etc.

All that said, it actually came out amazing! The only thing I would have changed was the amount of highlight I used (which was too much). The highlight – plus the heat and sweating – made her look like a glazed donut by the time dinner rolled around. 😅

What’s your favorite makeup style and why?

I love clean makeup – the “no makeup, makeup”.  It’s challenging and pushes me out of my comfort zone. With every client, I feel like I learn something new, and get to expand my skills and ability!

Who are some of your makeup gurus/inspirations?

Kevin Aucoin will forever be my biggest inspiration. He never puts himself in a box. He’s so creative with his use of product, and would use anything and everything to get the job done.

What words of wisdom would you give to other makeup lovers out there who dream of a career in the beauty industry, but are hesitant to take the leap?

Be bold, be brave, and listen to your heart. If this is what you really, truly want to do, then jump into it! BUT – and I can’t stress this enough – jump into it prepared for the fact that you ARE going to need to set your ego aside and do some hard work.

This isn’t about being like everyone else. It’s not about the makeup fads and trends you see on Instagram or TikTok. Rather, it’s about taking this industry and your education seriously, mastering foundational techniques, and figuring out what makes YOUR unique style of application stand out from the rest!

There will be times where you’ll face rejection – and you need to be able to bounce back from that. You WILL be critiqued and given constructive criticism. So, receive it if you want to grow!

Believe in yourself, be assertive, and be loving, compassionate, and caring. Working on someone’s face is very personal! As such, you need to really care about people.

QC Makeup Academy graduate Vanessa Hernandez-Munoz in-post image 9
QC Makeup grad Vanessa Hernandez-Munoz in-post image 10

Overall, as a QC Makeup Academy graduate, why would you recommend QC’s self-paced, online certification training?

QC Makeup Academy’s level of training is exceptional! The tutors are highly experienced professionals who want, more than anything, to make sure you reach your potential. So much so, that they are willing to tell you the hard stuff in order to help you grow.

THAT is exactly what you want! There are no short cuts in this industry, and anyone with experience knows it! You can trust your tutors at QC to have your best interest at heart, always!

Furthermore, the courses contain absolutely everything you need to make your way into the world of professional makeup artistry! Any questions you may have are covered! The course units are easy to follow, the timelines for completion are excellent, and the course materials themselves are awesome!

Not to mention, the access you get to other students through the school’s private Virtual Classroom on Facebook is an invaluable tool for learning, growing, and interacting with other people who are at the same stage you are… As well as those who have gone through it before you!

To date, what do you consider to be the proudest moment of your career so far?

I think my proudest moment so far has been connecting with my creative team. On top of my own freelance work, I work with a fine art photographer and hair stylist in our own studio. I’ve had so many amazing clients in my chair! It has been a dream come true!

I do a lot of work with international models and agencies, and it’s so incredible. Most of all, I love the talks I get to have with the young models who sit in my chair. It’s my opportunity to encourage them, remind them of how special and beautiful they already are WITHOUT makeup, and have the privilege of walking beside them on their incredible journeys!

What’s in store for you and WarBaby Cosmetics the rest of this year and beyond?

As always, I have big plans for growth! This year, my eye shadow line will be sold NOT ONLY in my online store (via my website), but also in the studio. This way, it’s immediately accessible to my clients!

Our creative team has also been contacted by multiple magazines who would love to publish our work. So, I am very excited about that and am hoping we are looking into a possible trip out of the country. One of my regular clients is an international model, so I’m hoping to have the opportunity to travel with her as well.

Aside from all of that, I just hope to continue working on every face possible!

Imagine: You’re trapped on a deserted island and can only have THREE makeup products and/or tools with you. Which do you choose and why?

Oooohhhh… I’m definitely going to choose skin care products!

  1. SPF;
  2. Moisturizer;
  3. And lip balm with SPF!

My skin needs to be amazing when I eventually get OFF of the island, so that makeup still looks good on my face! Haha!

Love you all!!!!!

-Vanessa Hernandez-Munoz

Jun 22
Love13
QC Makeup Academy graduate Elena Franklin Feature Image

Meet QC Makeup Academy Graduate, Elena Franklin!

By About the School, Career Advice, Education, Featured, Graduate Feature, Industry Spotlight, Makeup Careers, Student Features No Comments
QC Makeup Academy graduate Elena Franklin Headshot

Meet QC Makeup Academy graduate, Elena Franklin! Tell us a little bit about yourself, Elena!

I am 21 years old, and was born and raised in Winnipeg, Manitoba with my parents and two older sisters. Here are some random facts about me:

  • I love my dog, being outside in my hammock, and will be happy any time of day at a cute coffee shop!
  • My favorite color is pink, I am a gold jewelry kind of gal, and I keep badminton rackets in my car so that I’m never without them (in case an opportunity for a rally comes up).
  • You will often find me listening to Hozier while wearing several different shades of brown.
  • I have a deep love for the ocean, despite not living anywhere near it.
  • If you had asked me when I was young what I wanted to be when I grew up, the answer would’ve been “a mom”. Yes, this is still true – but my point is, becoming a makeup artist was never on my mind as a kid.

I’m happy to be here and hope you can continue to get to know me a little more as you read on!

When (and why) did you realize you wanted to pursue a career in the makeup and beauty industry?

I decided to pursue makeup the year after I graduated high school, while attending Briercrest College in Saskatchewan. My original plan was to take theater and education in Winnipeg. However, I quickly realized that I am much more of a hands-on learner and was really bad at writing papers.

Makeup had always been a hobby throughout high school and so I thought it would be a good fit for me. But if I’m being completely transparent, I didn’t think much about what my goal with a makeup career was at the time… That said, I haven’t looked back since – and I am very happy to be on this path!

Thinking of pursuing a career in makeup artistry? Discover what a realistic day in the life of a professional makeup artist actually looks like!

Why did you decide to pursue your certification training online (rather than in-person) – and how did you both hear of QC Makeup Academy?

At the time, when I had decided to switch schools, we were all in the middle of the pandemic. As such, there weren’t any options for in-person training. So, online school it was!

Turns out, working online ended up being much better suited for me and my lifestyle! I found QC Makeup Academy through researching the different options for schooling.

Why did you choose to enroll with QC Makeup Academy? (E.g., What was it about our school that won you over, compared to other online makeup schools out there?)

I liked the idea of working at my own pace and really perfecting techniques before having to move on to the next assignment. Based on the reviews and student testimonies, it seemed like a very encouraging community; one that wants you to succeed. I have come to learn that it is indeed both of those things!

You’re a multiple QC Makeup Academy graduate – but your journey started with our self-paced, online Master Makeup Artistry Course. Tell us about your experience with this program! What was the most challenging aspect of this course for you? How about the most rewarding? Also, what was your favorite hands-on assignment and why?

I really enjoyed this course! The most challenging part was the very beginning. I came into this thinking I knew everything there is to know about makeup, but I was humbled very quickly by my tutor.

Once I opened up my mind, I realized there was so much to learn… And I’m still learning every day with each client I work with. I am so glad Nathan Johnson (my tutor) kicked me off my high horse. I’m a much better artist because of it!

The most rewarding thing about this course was being able to see my progress throughout, as well as seeing the change in my artistry. Every assignment is documented by pictures, and it’s so fun to look back and see how far I’ve come.

As for my favorite practical assignment, I really enjoyed the fantasy makeup assignment in Unit E! It was so fun to get out of my comfort zone and try and dream up something new; something never seen before.

Want to learn more about QC’s wildly popular Master Makeup Artistry Course? Then make sure to check out the full course curriculum to see exactly what you’ll be learning!

QC Makeup Academy graduate Elena Franklin in-post image 1
Photography by Tamara Boden.

What would you say is the #1 biggest and best lesson you learned in QC Makeup Academy’s Master Makeup Artistry Course?

I would have to say, it was opening up my mind to learn new techniques and not think that I know everything about makeup artistry. There’s so much to learn and so much room to grow as an artist, if you allow it!

After receiving your Master International Makeup Professional (MIMP) certification, you then went on to complete our Pro Makeup Workshop. How did this program build upon everything you learned in the MMA Course and take your skill-set to the next level? Moreover, would you recommend the Pro Makeup Workshop to MMA students/grads (and why or why not)?

I would totally recommend QC’s Pro Makeup Workshop to anyone looking to build off of their skills! This course forces you to use all the techniques learned in the MMA program – but you must be able to slightly change and/or adapt them in order to complete the assignments.

QC’s MMA Course gives you a solid tool box to work out of, while the Pro Makeup Workshop gives you all the fancy gadgets that’ll level up your work overall. Plus, it also gives you more opportunities to practice and really perfect your craft!

Check out how QC Makeup Academy’s Pro Makeup Workshop also helped accelerate fellow graduate Nadia Calabro’s makeup career!

You’ve also earned QC’s International Special FX Makeup Professional (ISMP) certification by completing our Special FX Makeup Course, too. How did this specialization training add to your overall skill-set? Also, in what ways has it benefitted your career as an MUA thus far?

This course was crazy (in the best possible way)! Before taking Special FX, I was strictly all about beauty makeup. I found it so wild that Special FX is basically the complete opposite of beauty makeup. It was allowed to be messy and asymmetrical – encouraged, actually!

It was definitely a big adjustment of mindset and skill-set, which has helped me think more creatively overall. I enjoy being well-trained in both ends of the makeup spectrum! I just completed QC’s Special FX Makeup Course at the beginning of May, 2023, so I’m actively seeking opportunities to use these skills!

As a graduate of QC Makeup Academy’s Skincare Course (and as a certified International Skincare Consulting Professional (ISCP)), tell us: why do you feel skin knowledge makes one a stronger, even more qualified makeup artist?

Knowing skin makes ALL the difference! If you know skin, you’ll be able to create a makeup application that’ll last all day – for any skin type. You will also be able to recommend products to your clients, which can be very beneficial to them and your business.

Clients want to work with professionals who know their stuff! You must know your canvas to be able to create beautiful art.

In what ways did QC’s Portfolio Development Workshop benefit you? Why would you recommend it to other makeup artists – especially ones who haven’t yet developed their professional portfolio?

I liked QC’s Portfolio Development Workshop because I had to seek out other professionals who I wanted to work with. It created connections for me and gave me the courage to reach out to those in the industry. And at the same time, it builds your own portfolio! I would definitely recommend taking this course after completing other makeup courses.

QC Makeup grad Elena Franklin in-post image 2
Photography by Kelsey Edel.

Speaking as a QC Makeup Academy graduate, do you believe that all professional makeup artists should be properly trained and certified? Why or why not?

Yes, this is SO important! As a makeup artist, you are working with people on some of the biggest, most important days of their lives. It’s so helpful to be able to lean on all your training when faced with a challenging look or difficult client. As previously mentioned, people want to work with professionals who know their stuff!

How would you describe your style as an MUA?

My style is very light and natural. My main goal is to always enhance the pre-existing beauty and help clients feel like their most beautiful selves. I always start with lots of skin prep, and will often reach for very light coverage or buildable skin products in order to create an effortless filter on the skin.

Furthermore, I tend to lean more into my brown/neutral color pallets for the eyes. I occasionally dabble in full glam makeup, but a majority of my clientele comes to me for very natural makeup looks.

What made you decide to open your own makeup business, Makeup by Len?

When I started my Instagram account, I was mostly posting photos of myself when I would try out fun, new makeup looks. It was a way to share my art with my close friends and family. But then I was shocked when the account took off in a short amount of time!

So, I quickly it changed it from only posting selfies to sharing my beautiful clients. Through Instagram doing its thing, the constant support from friends and family, and Nathan [Johnson] seeing my potential and pushing me towards greatness, I decided to just jump with both feet in and see where it could take me.

I LOVE running my own business!

Here’s how YOU can start your very own makeup business, too (even if you’ve never been a businessowner before)!

What would you say have been the biggest challenges about launching/running your own makeup business? Furthermore, what would you say have been the greatest rewards?

The greatest challenge was right at the beginning. I had lots of motivation, goals, and makeup… But no clients!

Anytime I heard of someone getting married, a photoshoot, or an event taking place, my immediate response was (and still is), “Do they need a makeup artist?” Business was very slow to start. In fact, this time last year, I had zero bookings and was extremely discouraged.

But through my friends and family spreading my name, posting as much as I could on Instagram, and another local makeup artist recruiting me to be a part of her team (Perry & Co), the bookings started rolling in! This summer, I am almost completely booked up and am loving every minute of it!

The most rewarding part of the job is seeing people’s reactions when they first look in the mirror. I think it’s so special that I’m able to help people feel their absolute best! I love getting to know all sorts of people through this job and experiencing the deep trust that comes with that.

What services do you currently offer clients? Tell us about them!

I am currently offering:

  • Bridal, event, and editorial makeup services;
  • Classic lash extensions;
  • One-on-one makeup lessons;
  • And skincare consultations.

Additionally, I hope to add lash lift and tints to the list in the winter!

QC Makeup Academy graduate Elena Franklin in-post image 3
Photography by Felicity Siemens.

Of all these services, which is your personal TOP favorite to provide and why?

My favorite service lately has been one-on-one lessons! They are the perfect option if you’re a DIY bride or you’re just looking to amp up your everyday makeup routine. Teaching is so fun and so fulfilling!

Tell us a little about your business strategies with regards to: marketing yourself, networking, attracting/booking clients, building your portfolio, etc.!

I try to:

  • Maintain a consistent presence on social media;
  • Always have a business card on me;
  • And bring up what I do in group settings or when meeting new people so I can get my name out there.

I’m by no means a social media influencer, but I do find it very fun to think of new ideas to post or looks to create. I strive for a balance of sharing my work, giving tips and tricks, and letting my followers get to know me a little better. Moreover, I seek out opportunities to expand my portfolio – which can often look like offering my services to photographers for styled shoots, or just planning something small with a friend to build new skills.

Seeking out those kinds of opportunities and making connections are going to be a HUGE game-changer if you’re just starting out as a makeup artist!

Behold – our Ultimate List of DO’S and DON’TS for ANY and EVERY professional makeup job!

What is “The Planet Policy”?

The Planet Policy is a new policy I am beginning to implement in my business. I’m in love with this earth and all the beauty that it holds. So, I try my best to be kind to it.

I’ve begun asking my clients to bring their own makeup sponges, mascara, and/or lip products (if they have). I ask this so that I can limit the amount of disposables used during each application. Since I can only use a sponge and mascara wand once, in order to keep things safe and sanitary for my clients, it ends up creating a lot of garbage.

But this way, the garbage stays empty and the clients stay safe from infection! Of course, I still carry all the necessary products and disposables, in case someone doesn’t have these items or forgets them. It’s simply an effort to reduce waste and keep this beautiful planet of ours safe!

Which makeup technique do you feel you are strongest at? On the flip side, are there any techniques you’re currently working on improving?

I feel that my strongest technique is a smooth, crisp eyeliner (in the natural liner style) or wedge. I’d like to work more on creating the flawless wing. It’s not typically a look I go for myself or will apply on my clients – so, I’d like to see that to be a very flawless technique of mine in the future!

You live in Winnipeg, Manitoba – a major Canadian city with a population of approximately 841,000. With so many competitors in and around your area, how does Makeup by Len stand out from the rest? What makes you and your business unique?

I try to be very welcoming, inclusive, and warm towards my clients. I strive to make everyone feel loved and listened to, while also creating beautiful makeup applications. Some ways I achieve this is by:

  • Really getting to know my clients;
  • Asking what makes them feel beautiful;
  • Making cards for my brides to thank them for trusting me, as well as to congratulate them on their big day, etc.

It’s little things like this that can really make someone stand out from the rest. I want my clients to not only remember how they looked after working with me, but also how they felt. I truly adore all my clients!

Do you have any advice for other aspiring MUAs and QC Makeup Academy graduates who dream of running their own business?

Get your name out there as much as you can. Offer your services for any type of styled shoot with a local photographer, and always be willing to learn from other makeup artists.

Also, tell everyone you meet that you are a makeup artist and people will remember that! It’s not every day that you meet a makeup artist. We are very cool… So, own it!

In your opinion, what are the most rewarding aspects of being a makeup artist?

It’s that moment when you’ve finished a makeup application, your client looks in the mirror for the first time, and their face just lights up! It is feeling so tired after a long day of clients, but knowing that you helped people feel confident and beautiful. I’m so grateful to be in such a unique industry that holds so many special moments!

In your own words, can you tell us why you believe hiring a professional makeup artist is worth the cost?

When you hire a professional makeup artist, you know you’re getting quality work. Not to mention, your application will be clean and safe for you. I’ve seen many makeup artists not have proper sanitation in their kits, as well as not sanitize in-between clients, and it is quite scary!

Not all clients will know what to look for, in terms of proper makeup sanitation. So, when hiring a professional, you can be rest assured that the MUA you’ve hired knows what they’re doing and will keep you safe from infection.

Not sure how to price your makeup services? This video has the answer!

Do you remember your very first professional makeup job? Tell us about it! What did you learn from it, what went well, what didn’t go as planned, etc.?

What I lacked most in my first ever makeup job was confidence. I wasn’t confident in my work and didn’t charge nearly enough for the services provided. I let people take advantage of me throughout my first couple months of offering wedding makeup. It was frustrating and discouraging!

I also didn’t have a makeup bag; just a utility cart full of products, which made traveling nearly impossible. Very quickly, I learned that that was not going to suffice. So, I bought an actual kit early on in my career.

What’s your favorite makeup style and why?

I would categorize my favorite style as “angelic makeup”. It’s very glowy, light, and natural. Plus, it looks good on everyone! It’s always highly requested and is guaranteed to make the client feel beautiful (while still feeling like themselves).

Who are some of your makeup gurus/inspirations?

When I was in high school, I watched a lot of Tati Westbrook and James Charles on YouTube. However, I wouldn’t say they are my inspirations now.

Lately, I’ve been following Barrie Gower closely. He’s a Special FX artist and incredibly talented! I found him through his work on Stranger Things. I can only dream of being that amazing at Special FX makeup!

Discover the 5 BEST ways to start learning Special FX makeup as a newbie!

What words of wisdom would you give to other makeup lovers out there who dream of a career in the beauty industry, but are hesitant to take the leap?

The pros of being a makeup artist far outweigh any cons. If you’re willing to put in the work, make connections, and perfect techniques, that’s a great place to start. Also, find mentors and ALWAYS be willing to learn!

Overall, as a QC Makeup Academy graduate, why would you recommend QC’s certification training?

The ability of going at your own pace in the makeup courses is a huge reason why I, as a QC Makeup Academy graduate, would recommended QC over any other school.

You still have to work very hard, but you can also really perfect a technique before moving onto the next. There’s no stress in keeping up with classmates or missing deadlines. Also, you also get personalized feedback that will help you develop your skills – as well as help you recognize in which areas you need to put in a little more work.

Want to hear a real-life example of the kind of feedback you could get from QC Makeup Academy’s tutors? Watch as QC student, Jordan Garcia, REACTS to his Unit B feedback from executive instructor (and celebrity MUA), Nathan Johnson!

To date, what do you consider to be the proudest moment of your career so far?

I can’t pinpoint a certain moment in time… But I know there have been several times over the past year where I was driving to a makeup job,  had just booked a good gig, or gotten really good feedback, and I got a little emotional thinking to myself, I am actually doing this.

Not only am I living out my dream; it’s going really well! If I think about these awesome moments for too long, I will get lost in some happy tears. I am so grateful for a career that is so fulfilling!

What’s in store for you and Makeup by Len this year and beyond?

This year, I hope to expand my lash services in order to grow my clientele. I want to be EVERYTHING my brides need me to be during the week of their wedding! I like to learn new skills slowly, so that I can really perfect them before learning something new.

So, that is the goal for now! I would also like to keep practicing my Special FX makeup and start advertising that more to the public, too!

Imagine: You’re trapped on a deserted island and can only have THREE makeup products and/or tools with you. Which do you choose and why?

Always, always, always SPF! I never leave home without it – especially not to a deserted island! Then I’m bringing my Rare Beauty Lip Gloss in the shade nearly neutral (she’s so beautiful!).

And, of course, I’ll have my Maybelline Colossal Mascara. This is pretty much all I wear on a day-to-day basis! I’m a simple gal when it comes to makeup for myself!

Inspired by Elena’s story? Become a QC Makeup Academy graduate YOURSELF and launch an exciting, thriving career as an MUA in as little as 2-6 short months! Enroll with QC today to start your journey!

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