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Makeup Inspiration: Creative Ideas for Makeup Artists

By , From the Experts, Makeup Tips and Tricks, Makeup Trends, Your Makeup Career No Comments

Makeup Inspiration: Key Points

  • Makeup inspiration fuels creativity and career growth.
  • Artists should explore diverse sources like art, film, and social media.
  • Wedding makeup inspiration blends timeless and trendy looks.
  • Building a strong makeup artist aesthetic sets you apart.
  • QC Makeup Academy helps turn inspiration into professional artistry.

Introduction

Makeup artistry is a creative profession built on ideas, vision, and originality. Whether it’s for a client’s wedding, a fashion shoot, or a red-carpet event, every look you design starts with one spark: makeup inspiration. Inspiration shapes how you see color, texture, and style. It pushes you to experiment with new techniques, embrace trends, and refine your personal artistry. 

Without it, makeup can feel routine. But with it, your work becomes expressive, professional, and unforgettable!

The beauty industry is constantly changing. Social media brings new styles every day, and fashion weeks launch bold trends each season. At the same time, timeless artistry—like natural skin, red lips, or smokey eyes—never goes out of style. For professional MUAs and students alike, learning how to find, adapt, and use inspiration is the key to staying creative and relevant.

So, keep reading to explore the ultimate guide to makeup inspiration and how it can transform your artistry!

Meet Kate Loveland, QC Student & Award-Winning, Internationally Published MUA

Professional headshot of QC Makeup Academy student and certified MUA, Kate Loveland. Collaborator on QC article about makeup inspiration.
Photo by Jenn Woo Photography. Location: 43 Studios.

Kate’s passion for makeup began long before her professional career. Originally studying Clinical Laboratory Science, she followed her love of beauty and began working as a makeup artist in 2012. A QC Makeup Academy student, Kate has spent over 13 years building a versatile career spanning salons, fashion shows, pageants, film, and commercial campaigns.

She specializes in commercial makeup artistry, collaborating with brands to create everything from clean, natural looks to bold editorial styles. Owner of her own salon suite, Beauty By Kate Loveland, Kate offers full hair and beauty services while traveling nationwide for creative projects. Above all, she’s passionate about helping every client feel confident and seen—both in her chair and on set. 

That said, as a proud mother of five daughters, Kate says her favorite title will always be “Mom.” ❤️

NOTE: The stunning makeup looks featured throughout this article are the work of Kate Loveland, the talented artist highlighted here!

Why Makeup Inspiration Matters in Professional Makeup Artistry

Makeup inspiration is more than a mood boost—it’s the very foundation of professional makeup artistry. If you don’t have fresh ideas, it becomes easy to fall into repetitive looks. When you have the right inspiration, though, you can grow as an artist, build a unique style, and meet every client with confidence.

Kate says: I find my best makeup inspiration through collaboration. When I’m working with a director or fashion designer, there’s always a message or story behind the concept. By understanding that vision, I can translate it artistically—combining shapes, textures, finishes, colors, and embellishments to bring the entire idea to life. For me, it’s all about taking the abstract and making it tangible!

Creativity as the Core of a Makeup Artist Aesthetic

Your makeup artist aesthetic is what sets you apart. It’s the personal style that clients recognize and admire. Inspiration fuels this aesthetic and keeps it evolving by:

  • Helping you experiment with color, texture, and shape.
  • Sparking artistic makeup looks that feel fresh and modern.
  • Allowing you to push beyond trends and create signature work.
  • Preventing burnout and keeping your artistry exciting.
  • Building your reputation as a creative professional.

And when your aesthetic is clear and confident? Clients trust you because they see your artistry as both stylish and reliable.

From Inspiration to Application: Turning Ideas into Looks

That said, finding ideas is only half the process. The real skill is turning inspiration into wearable makeup looks.

Here’s how makeup artists make it happen:

  • Start with a concept (a photo, a painting, or a trend).
  • Break it down into elements like colors, shapes, and textures.
  • Adapt those elements into makeup techniques (eyeshadow, contour, lip design).
  • Practice and refine until the look feels both artistic and functional.
  • Adjust for each client’s features, personality, and occasion.

This process transforms random concepts into legitimate, professional results. Moreover, it also keeps your portfolio full of unique and inspirational makeup designs.

Kate says: The BIGGEST trend I’m seeing right now with bridal and event makeup? Unrealistic expectations. Thanks to AI, filters, and heavy editing, many of the photos clients bring in just aren’t achievable on real skin (especially without a consistent skincare routine!). The key is to pinpoint what they actually love about the image and then use it as inspiration, rather than the template. From there, I customize the look to suit their features, skin type, and goals while setting honest, realistic expectations for their natural canvas.
Close-up of a model wearing bold red lipstick, dramatic eyeliner, and a vibrant green feathered coat, showcasing an artistic makeup look that embodies creative makeup inspiration. Makeup by QC Makeup Academy student, Kate Loveland.
Photo and shoot organized by Jenn Woo Photography. Model: Arach Aromi.

Top Sources of Makeup Inspiration Every Artist Should Explore

Makeup inspiration comes from EVERYWHERE! As a professional or aspiring artist, you need a wide pool of influences in order to keep your artistry fresh. The more you expose yourself to creative worlds, the more ideas you’ll bring back to your own work. 

Here are the most powerful sources to explore when you’re searching for makeup inspo:

1. Art, Fashion, and History as Endless Inspiration

Art and fashion have always shaped beauty standards. From the dramatic eyeliner of Ancient Egypt to the bold colors of modern runways, makeup is constantly borrowing ideas from these worlds.

PRO TIP: Create a Pinterest or physical mood board mixing together pieces of art, fabric swatches, and runway looks. This will help you connect styles across industries and fuel your next artistic makeup look.

How To Use These Sources In Your Artistry:

  • Fine art teaches balance, symmetry, and color harmony. Study impressionist paintings to understand soft blending, or abstract works to practice bold contrasts.
  • Fashion design highlights how textures and fabrics pair with makeup. Sequins, lace, or leather can inspire matching eye looks or lip finishes.
  • Historical eras show you how trends evolve. Think about the flapper makeup of the 1920s, the glam of the 1980s, or the minimalism of the 1990s. Each offers lessons you can reinvent for modern clients.
  • Museums and galleries allow you to train your eye for detail. Observe how artists use light, shadows, and lines, as these are the same principles you apply in contouring and highlighting.
  • Fashion magazines and couture shows show how makeup interacts with clothing. This is especially valuable if you want to work in editorial or runway artistry.
Kate says: When we look at art, it makes us feel something. Each color, line, and texture creates a different emotion. When I design makeup looks, I do this in reverse. I start with the story or message, reflect on real experiences, and then translate those feelings into shapes, colors, and textures that bring the vision to life.

2. Film, Theater, and Pop Culture Trends

Cinema and pop culture are also goldmines for inspiration! Think about the impact of Marilyn Monroe’s red lip, Twiggy’s iconic lashes, and Lady Gaga’s avant-garde stage looks. Film and performance art show you how makeup can create characters, moods, and cultural moments.

Infographic comparing classic Old Hollywood makeup looks with bold modern pop star styles, highlighting evolving makeup inspiration across film history.

Ways To Draw Inspiration:

  • Cinematography: Pay attention to color palettes in films. Romantic comedies often use soft pinks and neutrals, while action movies lean on smoky, moody tones.
  • Theater: Stage makeup is exaggerated so it can be seen from a distance. Even if you’re not doing theater work, studying these techniques helps you learn about bold shapes, strong liners, and impactful designs.
  • Pop stars and celebrities: Music videos and award shows are full of experimental styles. These often trickle down into everyday beauty trends.
  • Fantasy and sci-fi films: These genres push boundaries with face paint, prosthetics, and SFX. Studying them improves your range as an artist.
  • Cultural icons: Think of how the Kardashians influenced contouring or how Euphoria inspired a wave of glitter and graphic eyeliner. Pop culture sets trends faster than almost any other medium.

3. Social Media & Digital Platforms (Instagram, TikTok, Pinterest, etc.)

Social media is THE fastest-moving source of creative makeup inspo. But while it’s undoubtedly inspiring, it can also feel overwhelming at the same time. That’s why curation is key!

Kate says: Bridal looks usually follow whatever’s trending on social media. Sometimes it’s AI-generated, other times it’s inspired by celebrity styles. I’ll see the same three reference photos for months until a new season or influencer shifts the trend. Fashion and editorial looks work the same way, often reflecting seasons, current events, or celebrity influence. Social media makes it easy for ideas to spread—one artist shares a concept, others recreate it or add their own twist, and suddenly a whole new trend is born.

Based On The Social Media Platform:

  • Instagram: Follow real makeup artists, not just influencers. Look for accounts where MUAs post unfiltered, professional work. Avoid MUAs who filter themselves and/or their videos.
  • TikTok: Trends like “strawberry makeup” or “clean girl aesthetic” go viral here. TikTok is also where Gen Z is reshaping beauty standards.
  • Pinterest: While AI images have flooded the platform, it’s still valuable for building mood boards. The trick is to mix real-world MUAs with editorial inspiration.
  • YouTube: Long-form tutorials help you learn how looks are built step by step. This deepens your technical skills while giving you visual references.
  • Emerging tech: AI tools like MidJourney or makeup filter apps can spark creativity. Even if you don’t copy the exact image, they can give you a starting point.

Tips For Using Social Media Wisely:

  • Refresh your feed every few months to avoid repetitive looks.
  • Save only what feels unique to your makeup artist aesthetic.
  • Don’t fall into copying. Always use other people’s posts as springboards, not templates.
  • Balance viral trends with timeless artistry to avoid becoming dated.

4. Celebrity Red Carpet and Editorial Looks

Celebrities drive trends across the globe. Their makeup is literally designed to be photographed, studied, and replicated. That makes celebrity beauty a perfect source for both everyday artists and pros working in fashion or bridal makeup.

Infographic comparing classic celebrity makeup looks with trendy editorial styles, showing timeless and artistic makeup inspiration for professional artists.

Where To Look For Inspiration:

  • Red carpet events: Think Oscars, Met Gala, Grammys, etc. Each one showcases polished and innovative artistry.
  • Editorial spreads: Fashion magazines like Vogue or Harper’s Bazaar feature artistic makeup looks paired with high-end styling.
  • Celebrity weddings: From Meghan Markle’s natural bridal makeup to Priyanka Chopra’s glam, celebrity brides influence thousands of wedding looks.
  • Interviews and BTS content: Many MUAs for celebrities now share product lists, techniques, and behind-the-scenes insights online.
  • Influencers and ambassadors: Stars who represent major beauty brands often showcase trend-forward looks.

Why This Matters:

  • Clients often bring celebrity photos to trials as references.
  • Studying these looks trains your eye for balance and proportion.
  • Celebrity makeup is where artistry meets mainstream demand.
Kate says: One of my favorite projects was a creative shoot that got published in Harper’s Bazaar. Organized by photographer Jenn Woo, the shoot brought together local artists in teams of a photographer, model, and HMUA, each creating a look based on a single color theme. My team—Jenn, model Maisie Mercer-Szady, and I—chose purple. Jenn secured an incredible La Adorna dress made from clear vinyl and acrylic beads that shifted from blue and purple to pink, red, orange, and yellow. The dress itself was a work of art, so our goal was to complement it, not compete with it.
Model posing in a rainbow beaded dress and bold purple hair against a pink background, showcasing vibrant artistic makeup inspiration and creative fashion design. Makeup by QC Makeup Academy student, Kate Loveland.
Close-up of a model wearing bold artistic makeup, yellow and red beaded fashion, and a sculpted purple hairstyle, representing vibrant makeup inspiration for creative artists. Makeup by QC Makeup Academy student, Kate Loveland.
Photos by Scott Gianchetta. Dress designed by La Adorna.
Kate says: We drew inspiration from the bubble-like beads of the dress. Jenn designed a backdrop of swooping purple fabrics and circular accents, while I focused on portraying “purple” and the joy of art through contrast. Using Haus Labs Hy-Power Pigment Paint in Citrine Matte, I applied vibrant yellow to the inner eyes in rounded shapes that echoed the beads, creating a splatter effect to represent the playfulness of art. For the headpiece, I built a cascading design from a purple wig and hair extensions, wrapping varying shades of purple around styrofoam spheres to mimic the acrylic bubbles. The result was a look that celebrated color, creativity, and collaboration!

5. Runway & Global Fashion Weeks

If you want to see the future of makeup, simply look at the runway! Fashion weeks are where makeup artistry goes from idea to movement.

How Runway Shows Fuel Professional Makeup Artistry:

  • Bold experimentation: Makeup is often theatrical, with colors and shapes that wouldn’t appear in everyday life.
  • Trend forecasting: Techniques like glazed skin, neon liner, or bleached brows often appear here first BEFORE becoming mainstream.
  • Collaboration: Makeup is paired with clothing, hair, and staging to create a full aesthetic.
  • Global perspective: Paris, Milan, New York, Tokyo—each fashion capital has a different approach, offering fresh ideas.
  • Skill development: Watching runway makeup teaches you how to balance avant-garde creativity with technical precision.

Practical Ways To Learn From Runways:

  • Watch livestreams or photo galleries from each season.
  • Follow MUAs who work backstage for insights and tutorials.
  • Practice recreating runway looks, then adapt them into client-friendly versions.
  • Study how makeup enhances the overall show theme, not just the model’s face.
DID YOU KNOW? QC Makeup Academy executive instructor, Nathan Johnson, is also a celebrity MUA who’s done countless makeup work for New York Fashion Week over the years? It’s true—and he was even a makeup artist on seasons four and five of Project Runway!

Get Makeup Inspiration + The Skills To Go Pro

Receive hands-on training right from the comfort of home with QC Makeup Academy!

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Wedding Makeup Inspiration and Client Work

Bridal beauty is one of the most important areas for makeup artists to master. Brides want to look like the best version of themselves on their wedding day, and they often come armed with photos of celebrities, Pinterest boards, or TikTok screenshots. That’s why every artist should understand wedding makeup inspiration, too—where it comes from, how to use it, and how to adapt it for each unique client.

Whether you specialize in weddings or just take bridal bookings occasionally, knowing how to balance classic and trendy inspiration can make the difference between a satisfied client and a lifelong fan!

Kate says: When clients bring in inspiration from Pinterest, Instagram, or celebrity looks, I first start with an in-depth consultation. I ask about their skincare routine, sensitivities, typical makeup habits, and what makes them feel confident. That helps me understand who they are before I even look at the inspo photo. If someone shows me a glam look with a bold lip but rarely wears makeup, I know they might love the idea more than the reality. Once I understand their lifestyle and comfort level, I then break down the inspiration image, pointing out what will complement their features and what might not. If their reference photo doesn’t match their skin tone or eye shape, I’ll find similar examples so they can better visualize how the look will translate to them.

Natural, Glowy, and Timeless Looks

Many brides request a “natural but polished” style. This type of wedding makeup inspiration NEVER goes out of fashion!

Key Elements Of Natural Bridal Looks:

  • Skin: Lightweight foundation, sheer coverage, radiant finish.
  • Cheeks: Soft pink or peach blush for a healthy glow.
  • Eyes: Neutral shadows, subtle shimmer, softly blended liner.
  • Brows: Groomed but natural, brushed upward for definition.
  • Lips: Nude, rose, or sheer gloss to enhance natural tones.

Why It Matters:

  • Timeless makeup photographs beautifully across decades.
  • Brides often want to recognize themselves in their wedding photos.
  • Glowy skin reads fresh and elegant under different lighting conditions.
Infographic showing natural bridal makeup looks for fair, medium, tan, and deep skin tones, promoting inclusive wedding makeup inspiration for every bride.

Bold Lips, Statement Eyes, and Modern Glam

With that said, not every bride wants soft glam. Some want to make a statement with color, shimmer, or bold definition! This is where artistic makeup looks meet bridal beauty.

Examples Of Bold Bridal Inspiration:

  • Bright or deep lipstick shades (red, berry, coral, or fuchsia).
  • Smokey eyes with brown, plum, or charcoal tones.
  • Graphic liner or winged eyeliner for extra drama.
  • Shimmering lids in gold, bronze, or metallic hues.
  • Full lashes (extensions or strip lashes) to frame the eyes.

Why It Matters:

  • Bold details personalize a bridal look and make it unforgettable.
  • Fashion-forward brides look for makeup inspo creative ideas that stand out on Instagram or in editorial-style wedding photography.
  • This approach lets MUAs demonstrate technical skill while still balancing wearability.
Kate says: In terms of the kind of inspiration photos brides bring me most often, it’s usually one of two looks lately. Right now, I’m seeing either the AI-generated “glassy skin” trend (dewy skin with no contour, light pink blush, soft lashes, and fluffy brows), or the “bronzed baby” vibe, which features glowing bronzed skin, peach-toned blush, a bronze smokey eye, and a crisp winged liner.

Adapting Inspiration to Client Preferences

This is the TRUE test of professional makeup artistry: taking inspiration and reshaping it for a real person. Think about it: brides often bring references that don’t exactly match their features, skin tone, or wedding vibe. Therefore, a skilled artist needs to know how to translate those ideas into something that’s still both flattering and personal.

Tips For Adapting Inspiration:

  • Ask guiding questions: What do they love about the inspiration photo (e.g., color, texture, or mood)?
  • Consider the setting: Outdoor weddings need long-wear, heat-resistant looks; indoor evening weddings can handle more drama.
  • Adjust for features: A smokey eye for deep-set eyes won’t be the same as one for round eyes.
  • Customize shade ranges: Match inspiration colors to the bride’s undertones.
  • Balance with personality: A minimalist bride may love a bold lip on Instagram but regret it in her wedding album.
Kate says: Most of the time, clients trust my artistry and are open to adjustments that better suit their skin tone and features. If they can’t visualize changes, I’ll find photos that reflect their inspiration but feature models with similar coloring or structure. Communication is key here! On rare occasions, a client insists on replicating a look exactly. When that happens, I respect their wishes. Sometimes they love the result, and other times they realize something feels off. If they’re unsure, I’ll ask to make a few tweaks. Because of our earlier consultation, I already know which elements matter most to them. I keep the conversation positive, reassure them that their favorite parts will remain, and then make subtle changes—often showing the difference on one side first. By the end, they can see how those small adjustments made the look truly theirs!

It Matters Because It:

  • Shows professionalism and artistry beyond copying.
  • Builds client trust since they feel heard and understood.
  • Results in makeup that looks like them, not just a picture they found online.
PRO TIP: Keep a folder of real client before-and-after photos (with their permission, of course) for your professional portfolio. This demonstrates how you adapt wedding makeup inspiration into unique looks.
Model wearing dark red lipstick, smokey eye makeup, and black lace veil, showcasing dramatic artistic makeup looks with gothic elegance. Makeup by QC Makeup Academy student, Kate Loveland.
Photo by Tawny Horton. Model: Catherine Cornaby.

Why Wedding Makeup Inspiration Builds Careers

Bridal work is not just about one day—it’s about building your reputation as an artist. Happy brides recommend you to friends, family, and photographers. Plus, they often post photos that tag you on social media, giving you more visibility.

  • Brides search online for “wedding makeup inspiration” every day. Ranking high in this niche gives you an edge!
  • By showcasing both timeless and trendy looks, you appeal to a wide range of clients.
  • Wedding makeup work builds a strong portfolio that can also lead to editorial and commercial gigs.
  • It allows you to develop your makeup artist aesthetic by blending client needs with your own artistry.
PORTFOLIO IDEA: Create a “Wedding Inspiration” section with categories like Natural, Bold, and Trendy. This helps future clients instantly find a style they love.

Building Your Own Makeup Artist Aesthetic

Every great makeup artist has a recognizable style. This is your makeup artist aesthetic: the unique blend of colors, techniques, and creative touches that make your work stand out from everyone else. While inspiration comes from many sources, the way you use it builds your professional identity. Clients hire you not only for your skills, but also for your artistic voice.

Developing your aesthetic takes time, practice, and intention. So, here’s how you can shape it, step by step!

Step 1: Develop Your Signature Style

Your signature style is like your artistic fingerprint. Meaning, it shows up in every look you create, from bridal to editorial.

Tips For Developing Your Aesthetic:

  • Firstly, identify what excites you most. Do you gravitate toward soft glam, bold color, or high-fashion drama?
  • After that, notice your habits. What eyeliner shape do you naturally use? What lip finishes do you prefer? These patterns reveal your style.
  • From there, experiment widely. Try EVERYTHING—graphic liner, avant-garde SFX, natural skin. Over time, your favorite elements will blend into your aesthetic.
  • Next, get feedback. Ask mentors, peers, or clients what stands out in your artistry. Sometimes others notice your aesthetic before you do.
  • Finally, refine your portfolio. Choose photos that highlight your strengths, not just every look you’ve ever done.

Why This Matters:

  • For starters, clients trust artists with a clear style because they know what they’ll get.
  • Not to mention, a strong aesthetic sets you apart in a crowded market.
  • Furthermore, it also positions you as both creative and professional.
Kate says: Makeup-wise, I never skip mascara or brow definition. In terms of my personal signature style, I always joke that it’s tough having a job where I need to look like I know what I’m doing when all I really want is sweatpants. Honestly, my look totally depends on the job and call time. For fashion shows, pageants, or smaller weddings, you’ll usually find me in a short black dress and thigh-high glitter boots. On film sets, photoshoots, or with large bridal parties, it’s all about comfort; layers, sparkly sneakers, and clothes I can move in. My wavy, collarbone-length hair is kind of my signature; if it’s in a messy bun, you know the job’s intense. As a single mom, I’ll always pick a little extra sleep over full glam—but I’ll still show up polished and ready to work!
Makeup artist Kate Loveland styling a client’s hair with pearl accents, capturing behind-the-scenes makeup inspiration and professional artistry in action.
Client: Live watercolor artist, Kelsey Fisher.

Step 2: Put Together Inspiration Boards, Mood Boards, and Portfolios

Once you’ve identified your style, you then need tools to refine and showcase it. This is where makeup inspo creative boards and professional portfolios come in.

How To Use Boards and Portfolios Effectively:

  • Inspiration boards: Collect images that spark your creativity. Think artwork, landscapes, fabrics, editorials, even architecture. Not everything has to be makeup-specific.
  • Mood boards for clients: Create boards for bridal, editorial, and everyday beauty looks. Show clients how you adapt inspiration into real-life artistry.
  • Digital tools: Use Pinterest, Canva, or Milanote to organize visuals. For portfolios, platforms like Instagram or personal websites work best.
  • Update regularly: Your style evolves. Refresh your boards and portfolio at least every season.
  • Show range with cohesion: Your portfolio should prove you can adapt but still feel consistent.

Why This Matters:

  • It gives structure to your creativity.
  • Clients and employers see your vision at a glance.
  • It keeps you motivated and prevents creative blocks.
Infographic showing a corkboard filled with photos, fabrics, and textures, illustrating diverse makeup artist ideas and creative sources of inspiration.

Step 3: Evolve with Trends While Staying Authentic To Yourself

Here’s a little secret: every artist struggles with balancing originality and trends. For instance, clients may sometimes request viral TikTok looks or Pinterest styles that don’t align with your aesthetic. The key here is to adapt trends without losing your voice.

Tips For Balancing Trends and Authenticity:

  • Learn the trend thoroughly. Understand what makes it appealing (color scheme, technique, vibe).
  • Adapt it to your style. Keep the elements that align with your aesthetic, adjust the rest.
  • Practice trend translation. For example, if your style is natural, try a softer version of a bold graphic eyeliner trend.
  • Stay selective. Not every trend deserves a place in your artistry. Choose those that strengthen your brand.
  • Keep your roots. Your aesthetic is your anchor; it makes your artistry timeless even when trends fade.
PRO TIP: Document your process! Post side-by-side photos showing a trending look vs. your adapted version. This highlights your ability to evolve while staying authentic.

Why This Matters:

  • Keeps your work relevant and current.
  • Prevents you from becoming a “trend chaser” without a personal style.
  • Builds your reputation as an adaptable, innovative artist.
Kate says: Because my bridal portfolio focuses on glowy, natural looks, I usually attract brides who want to look like an enhanced version of themselves. That said, I do get some who prefer something bold or trendy. Early in my career, I heard a mentor tell a bride, “You’re going down the aisle, not the runway.” While I’d never say that directly to a client, I try to communicate that same idea during each bridal consultation. So, before each trial, I go through a form I created that covers everything—skin type, makeup routine, wedding vision, personality, and lifestyle. This helps me understand not just how they want to look, but how they want to feel. Sometimes, a dramatic look perfectly matches the bride’s aesthetic. But other times, once we walk through the details, they realize a softer, more authentic version of themselves is exactly what they wanted all along.

Why Aesthetic Development Builds Careers

Your makeup artist aesthetic is more than personal style; it’s a career-building tool. This is because it:

  • Makes your work recognizable in a crowded industry.
  • Attracts clients who share your taste and trust your expertise.
  • Strengthens your brand for social media, websites, and portfolios.
  • Positions you for opportunities like editorials, weddings, and collaborations.
  • Allows you to confidently market yourself as both a creative and a professional.

In short, developing your aesthetic is how you turn inspirational makeup into a lasting career identity.

Makeup Inspiration: Expert Tips To Help You Grow

Learning how to find and use inspiration is just as much about consistency and professionalism as it is about creativity. The most successful MUAs out there know how to take sparks of makeup inspo and turn them into polished looks that clients love!

At QC Makeup Academy, our instructors and experts guide students through every stage of their artistic journey. Here are some expert-backed tips to fuel your creativity and sharpen your professional makeup artistry.

Tip 1 – Look Beyond Makeup for Inspiration

The world around you is your best classroom! For instance:

  • Taking a walk through a city can inspire graphic liner shapes from architecture.
  • Perusing a flower market can spark new color combinations.
  • Reading a fashion magazine can highlight textures that translate beautifully into eyeshadow looks.
  • Even food styling, such as the sheen of chocolate or the shimmer of sugar, can inspire unique finishes.
Kate says: For the same color-themed shoot I mentioned earlier, I was also part of a second team with Tara Smith (model) and Ryan Houston, and our theme was black. It evolved into a crow-inspired concept with a spooky backdrop and witchy wardrobe. I drew inspiration from the texture and movement of feathers for Tara’s look, spending over 20 hours preparing. For her hair, I created 55-inch textured curls by wet-setting synthetic extensions and her natural hair on straws, then braiding them together to blend seamlessly. The result was floor-length, feather-like waves topped with a gothic crown. For her makeup, I crafted a one-sided feather mask by cutting and shaping tiny pieces of black feathers with spirit gum, layering them from her temple across her nose to form a three-dimensional, masquerade-style design. A smokey eye, crisp liner, and small black gems added depth and glamour while keeping the organic, splayed-feather effect intact.
Model wearing dramatic black lace dress, voluminous textured hair, and intricate eye makeup, showcasing bold artistic makeup looks and high-fashion creativity. Makeup by QC Makeup Academy student, Kate Loveland.
Photo by Scott Gianchetta. Shoot organized by Jennifer Woo.

Tip 2 – Build a Habit of Observation

Professional makeup artists train their eyes daily. The more you notice, the easier it becomes to spot new ideas. So, here are a few things you can to build a habit of observation:

  • Carry a small notebook or use your phone to snap inspiration photos.
  • Ask yourself: Why do I like this look? Is it the color, the shape, or the emotion it gives?
  • Challenge yourself to find one new inspiration every day, no matter how small.
  • Practice replicating looks, then adapt them into your own makeup artist aesthetic.
PRO TIP: Try a weekly “inspiration challenge” where you pick one object (a painting, a song, even a mood) and design a full makeup look around it.

Tip 3 – Stay Grounded in Technique

Creativity is essential, but execution matters just as much. Professional MUAs know that inspirational makeup is only successful when the technique is flawless—and here are some core techniques we encourage you to remember:

  • Blend thoroughly, as harsh lines can distract from the artistry.
  • Choose colors that work for your client’s undertones, even if inspired by bold palettes.
  • Use products that are long-wear and photo-friendly for bridal or event work.
  • Pay attention to skin prep. Glowing skin is the canvas for most artistic makeup looks.
  • Always test new techniques before applying them on clients.

Think of it this way: foundational makeup techniques create the canvas, and your inspiration + execution is the actual creation of the art upon it. Without the canvas, however, you can’t physically bring your art to life… And this is why learning professional makeup and taking a certification course is SO important for your skill-set!

Tip 4 – Keep Your Portfolio Fresh and Relevant

Contrary to what you might think, inspiration doesn’t stop once a look is created. Rather, it continues through how you present your work. This is why professionals constantly update their portfolios to reflect their current skills and aesthetic.

  • Swap out outdated styles for your newest looks.
  • Organize your portfolio by themes (bridal, editorial, bold, natural).
  • Include both classic and trend-driven examples to show range.
  • Add behind-the-scenes photos or inspiration boards to show your creative process.
  • Share your work consistently on platforms like Instagram and TikTok.

Tip 5 – Expert Guidance Matters

On top of arming you with the foundation you need to express yourself, grow, and succeed, learning directly from experienced professionals also gives you confidence. Certification training ensures that your artistry evolves in a way that’s creative, ethical, and client-focused. At QC Makeup Academy, students not only gain technical skills; they also receive detailed, personalized feedback from mentors who’ve worked at the highest levels of the industry.

This is what sets apart a hobbyist from a true professional makeup artist: the ability to transform inspiration into artistry with precision, originality, and confidence.

Model posing in the ocean wearing a red dress and gold accessories, featuring bold eye makeup and glowing skin that reflect creative makeup inspiration and artistry. Makeup by QC Makeup Academy student, Kate Loveland.
Photo by Tré Nelson Photo. Model: Nella Zepeda. Shoot organized by Utah Creative Collaborations.

Food for Thought: Take Your Makeup Inspiration Further with Training

Kate says: No idea is a bad idea. Inspiration can come from anywhere and anyone. Try it, and if you love it, great. But if it doesn’t work, either way you learned something and listened to yourself. The more you follow through and trust your intuition, the more you trust and get to know yourself!

Inspiration is the lifeblood of artistry. It pushes you to try new colors, explore new textures, and imagine looks that no one else has thought of yet. From natural bridal styles to bold editorial creations, every masterpiece begins with a single spark of makeup inspiration.

That Said, Inspiration Alone Often Isn’t Enough…

To turn those ideas into polished, professional results, you need the right training and support. That’s where QC Makeup Academy comes in!

Our online courses are designed to help you:

  • Master the fundamentals of professional makeup artistry.
  • Refine your techniques so your creative ideas shine through.
  • Build a portfolio that showcases your unique makeup artist aesthetic.
  • Gain confidence through feedback from seasoned instructors.
  • Know the ins and outs of launching (and running) a successful makeup artistry business.
  • Transform passion and inspiration into a successful, lasting career.

So, whether your dream is to work in weddings, fashion, film, or everyday beauty, QC will give you the tools and mentorship to make it happen!

Studying with QC Makeup Academy has been an amazing journey. I've wanted to study makeup for over 20 years—and now I've finally done it! After two decades working backstage in TV, fashion weeks, bridal and education doing hair, I'm so excited to now offer my other big passion: makeup!

Grethe SagmoenAward Winning Stylist & Educator

Ready to elevate your artistry? Enroll in QC Makeup Academy’s self-paced online makeup courses today, and turn your inspiration into a professional career!

FAQs About Makeup Inspiration

Bringing your creativity to life starts with knowing where to look for ideas and how to use them. Here are answers to the most common questions about finding and applying makeup inspiration.

What's the best way for makeup artists to find inspiration?

Look both inside and outside the beauty world. Art, fashion, film, and nature can inspire as much as social media. Build inspiration boards with textures, colors, and moods to translate into looks. The more you explore, the stronger your makeup artist aesthetic becomes.

Where do professionals look for wedding makeup inspiration?

Pros find wedding makeup inspiration from bridal magazines, celebrity weddings, and real MUA portfolios online. Pinterest is great, but always adapt ideas to the bride’s skin tone, venue, and personality. Blend timeless classics with modern touches for unique results.

How do I develop my personal makeup artist aesthetic?

Your makeup artist aesthetic grows through practice and self-awareness. So, identify what excites you—bridal, editorial, or glam—and build inspiration boards that match. From there, keep refining your work until a signature style naturally emerges!

What are the top sources of inspirational makeup ideas today?

Social media, fashion weeks, art, celebrity looks, and film are top sources of inspirational makeup ideas. Explore them all to stay current while building originality.

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Elegant bride with flawless makeup featuring soft contouring, nude lips, and shimmering eyeshadow — perfect inspiration for bride makeup ideas and modern glitter bridal makeup looks.

13 Bridal Makeup Looks for 2026

By , Graduate Feature, Guest Articles, Makeup Tips and Tricks, Makeup Trends No Comments

Bridal Makeup Ideas: Key Points

  • Bridal makeup must balance beauty, comfort, and longevity.
  • Consultations and trials are essential for success.
  • Contracts protect both artists and clients.
  • Natural, classic, and dramatic are the core bridal styles.
  • Professional training builds skill, confidence, and career growth.

Introduction

Bridal makeup is more than just eyeliner and lipstick. It’s about creating a look that feels timeless in photos, yet true to the bride’s style in the moment. On such an important day, the right makeup enhances natural beauty, builds confidence, and creates memories that last forever.

Whether your clients prefer subtle elegance or bold drama, the best makeup artists stay ahead of trends while mastering timeless skills. That’s where these 13 bride makeup ideas come in!

Keep reading to explore 13 inspiring bride makeup looks that will give you fresh ideas, boost your artistry, and help you create unforgettable wedding-day beauty.

Meet Elena Franklin, Professional Makeup Artist

Headshot of QC Makeup Academy graduate, certified/professional makeup artist, and guest collaborator, Elena Franklin of Makeup By Len.
Photo by Sarah Hunter.

Elena Franklin’s love for makeup began in high school through dance and musical theatre. Since 2021, she has trained with QC Makeup Academy, earning certifications as a Master International Makeup Professional (MIMP)™, International Skincare Consulting Professional (ISCP)™, International Special FX Makeup Professional (ISMP)™, Pro Makeup Workshop Graduate (PMW), and Portfolio Development Graduate (PDW).

After her first certification in December 2021, Elena launched her business, Makeup By Len, focusing on bridal and event makeup, one-on-one lessons, and other beauty services. She continues to grow her brand and social media presence while helping clients feel confident and beautiful. 

Elena’s advice to new makeup artists is to practice as much as you can and make connections with other artists and vendors in the industry. In her experience, word of mouth is everything when it comes to building a brand.

13 Bride Makeup Looks Every Artist Should Know

Every bride is unique, and so are her makeup choices. From bold lips to natural lashes, these looks cover classic, trendy, and creative approaches. Use them as inspiration for client consultations and trials.

1. Bold Lipstick for Bridal Glam

Soft and romantic traditional bridal makeup look featuring warm eyeshadow, peach lipstick, and a sheer pearl-detailed gown.

A bold lip is one of the most classic bride makeup ideas. While many brides choose soft neutrals, a strong lipstick shade makes a powerful statement. It highlights the smile, photographs beautifully, and instantly adds glamour to the overall bridal look.

Popular bold lipstick shades include:

  • Classic red: Timeless and elegant, perfect for both day and evening weddings.
  • Berry tones: Romantic and flattering, especially for fall or winter weddings.
  • Deep plum or burgundy: A dramatic wedding makeup option that feels rich and sophisticated.
  • Bright pinks: Fun and playful for brides with a modern or bold style.

To make bold lipstick wedding-ready, prep the lips well. Exfoliate, hydrate, and use liner to prevent smudging. Layer color and choose long-wear formulas so the shade lasts through the ceremony and reception.

Balance is key with bold bridal makeup! Pair strong lips with neutral eye makeup, soft eyeliner, and a flawless complexion. This ensures the look stays elegant and bridal, not overwhelming.

Bold lipstick is best for confident brides who want their personality to shine. It works especially well for black-tie weddings, vintage-inspired themes, or any bride who loves making a statement.

Elena says: It’s rare that I’ll get a bride that requests a bold lip, but when she does, it’s usually bright red! I line and fill in the lips with liner before applying lipstick for longevity. Then I give clients a sample for touch-ups. When working with bold elements, I recommend balancing them with softer features. Choose one or two areas to emphasize so the look complements rather than clashes.

Pro lipstick picks for brides:

  1. MAC Retro Matte Lipstick in Ruby Woo – the ultimate long-lasting red.
  2. Charlotte Tilbury Matte Revolution in Walk of No Shame – a berry shade that flatters many skin tones.
  3. Fenty Beauty Stunna Lip Paint in Uncensored – bold, smudge-proof red perfect for long wear.
  4. Maybelline SuperStay Matte Ink in Lover – affordable, comfortable pink that won’t budge.

2. Elegant Luxe Bridal Makeup

Radiant bride with natural glow and soft glam look, showcasing a timeless bold bridal makeup style paired with an off-the-shoulder wedding gown.

This look is all about subtle sophistication. Brides who choose this style want to look polished and timeless rather than trendy. Think satin-finish skin, softly defined eyes, and muted lips. It’s perfect for brides who want traditional bridal makeup that will still look elegant in 20 years.

Key features of this style include:

  • Soft brown or taupe eyeshadow with minimal shimmer.
  • Light contouring to enhance bone structure without harsh lines.
  • Perfectly groomed brows that frame the face naturally.
  • Nude or muted rose lips with a satin finish.

The result is a clean, refined look that enhances features instead of transforming them. It’s one of the most versatile unique bridal makeup ideas because it flatters every skin tone and works with almost any wedding theme.

Pro product picks for brides:

  1. Laura Mercier Tinted Moisturizer – lightweight, natural-looking base.
  2. Anastasia Beverly Hills Brow Wiz – precise brow shaping.
  3. Urban Decay Naked2 Basics Palette – soft matte neutrals for the eyes.
  4. Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Bitch Perfect – a muted rose-nude satin finish.

3. Glitter Eyeliner for a Touch of Sparkle

Close-up of shimmering blue and gold eyeshadow with defined eyeliner, creating a captivating glitter bridal makeup look for modern brides.

Glitter bridal makeup is perfect for brides who want just a hint of sparkle without going over the top. Glitter eyeliner adds glamour while keeping the look chic and sophisticated.

Ways to wear glitter liner:

  • Subtle sparkle over black liner for a glowing accent.
  • A full glitter wing for a bolder statement.
  • Shimmer along the lower lash line for fun, youthful energy.

To keep glitter wedding-appropriate, pair it with neutral shadow and natural lips. Choose long-wear glitter formulas so the sparkle lasts through the vows, reception, and first dance.

Pro product picks for brides:

  1. Stila Glitter & Glow Liquid Eyeshadow in Kitten Karma – easy-to-use liquid glitter.
  2. Urban Decay Heavy Metal Glitter Eyeliner – iconic long-wear liner.
  3. NYX Professional Makeup Glitter Goals Liquid Eyeliner – affordable and versatile.
  4. Too Faced Better Than Sex Mascara – pairs perfectly with glitter for defined lashes.

4. Dewy, Radiant Skin That Lasts

Minimalist glowing skin with soft blush and nude lips, showcasing a fresh and radiant unique bridal makeup look for modern brides.

Every bride wants glowing skin. The challenge is creating a dewy finish that looks fresh all day without turning shiny. This dramatic wedding makeup look focuses on skin prep and balance.

How to create long-lasting dewy skin:

  • Prep with hydrating skincare weeks in advance.
  • Use lightweight, luminous foundations that enhance natural radiance.
  • Apply cream highlighters for glow, then set oily zones with powder.
  • Keep blotting papers on hand for quick touch-ups.

This look is all about health and vitality. It works beautifully for daytime weddings, outdoor venues, or brides who prefer a natural glow.

Pro product picks for brides:

  1. Armani Luminous Silk Foundation – lightweight with a radiant finish.
  2. Charlotte Tilbury Hollywood Flawless Filter – soft-focus glow booster.
  3. Hourglass Ambient Lighting Powder – locks in glow without shine.
  4. Maybelline Fit Me Dewy + Smooth Foundation – an affordable radiant finish option.

5. Vibrant Blush Pops

Close-up of vibrant pink lipstick and rosy blush highlighting a radiant complexion, perfect for a confident bold wedding makeup look.

Blush is having a moment in bridal beauty. Instead of a subtle wash, brides are embracing bold bridal makeup with noticeable pops of color on the cheeks.

Popular blush shades for brides include:

  • Coral tones for warm, sun-kissed vibes.
  • Peach shades for a natural, soft flush.
  • Pink tones for romantic, youthful charm.

The trick here is placement! Apply blush higher on the cheekbones and blend upward toward the temples. This “lifted blush” look creates dimension and keeps the face radiant in photos.

Pro product picks for brides:

  1. NARS Blush in Orgasm – a cult classic peach-pink with shimmer.
  2. Rare Beauty Soft Pinch Liquid Blush in Joy – long-lasting coral.
  3. MAC Powder Blush in Peaches – buildable warm peach.
  4. Milani Baked Blush in Luminoso – affordable, glowing peach.

6. Soft Shadow Liner

Smiling bride holding a white bouquet in a mountain setting, wearing soft glam dramatic bridal makeup with defined eyes and nude lips.

Some brides love the idea of eyeliner but don’t want the intensity of a liquid wing. That’s where shadow liner comes in. It defines the eyes in a soft, romantic way.

Why shadow liner works well:

  • Blends easily for a softer finish.
  • Flatters every eye shape, especially mature brides.
  • Creates depth without harshness.

For a bridal look, use neutral brown or bronze shadows to create definition along the lash line. Add a slight wing for a subtle, lifted effect.

Pro product picks for brides:

  1. MAC Eye Shadow in Espresso – the perfect deep matte brown.
  2. Sigma E30 Pencil Brush – ideal for precise shadow liner.
  3. Urban Decay 24/7 Glide-On Pencil in Whiskey – creamy liner for smudging.
  4. NYX Jumbo Eye Pencil in Iced Mocha – easy, blendable option.

7. Graphic Eyeliner Statements

Close-up of elegant winged eyeliner and soft shimmer eyeshadow, showcasing modern bride makeup ideas for a chic wedding look.

For brides who love a daring, fashion-forward look, graphic eyeliner is the way to go! Unlike traditional wings, this unique bridal makeup style uses bold shapes and lines to create artistry around the eyes.

Popular graphic eyeliner styles for weddings include:

  • Double wings for a dramatic twist on the cat-eye.
  • Floating crease liner for a modern, editorial vibe.
  • Geometric shapes for adventurous brides.

This style pairs best with a neutral base and subtle lips to keep the eyes the star. It’s perfect for brides who want their wedding photos to show personality and edge.

Pro product picks for brides:

  1. KVD Beauty Tattoo Liner in Trooper Black – ultra-precise liquid liner.
  2. NYX Epic Ink Liner – affordable, waterproof precision.
  3. Fenty Beauty Flyliner Longwear Liquid Eyeliner – bold pigment, long wear.
  4. SUVA Beauty Hydra Liner – colorful graphic liner options.

8. Romantic Rosy Glow (Flushed Cheeks)

Elegant bride with natural glam makeup and soft pink tones holding a floral bouquet, showcasing timeless bride makeup ideas for a classic wedding look.

This soft cheek look gives brides a fresh, radiant appearance. Unlike bold blush, the rosy glow is more diffused, romantic, and natural. It enhances the skin while keeping the overall bridal style light and timeless.

How to achieve the look:

  • Choose shades like dusty rose or soft mauve.
  • Apply blush across the apples of the cheeks and slightly onto the nose bridge for a natural flush.
  • Blend carefully for a seamless finish.

This approach works for both traditional bridal makeup and more modern looks, adding warmth without overpowering.

Pro product picks for brides:

  1. Clinique Cheek Pop in Rosy Pop – fresh, natural rosy shade.
  2. Rare Beauty Soft Pinch Liquid Blush in Bliss – long-lasting rosy tone.
  3. Tarte Amazonian Clay Blush in Exposed – soft, muted rose.
  4. Milani Rose Powder Blush in Romantic Rose – budget-friendly classic.

9. Colorful Eyelashes for Whimsy

Close-up of creative blue eyeliner and soft pink eyeshadow, offering bold and modern bride makeup ideas for a unique wedding look.

Colorful lashes are a fun twist for brides who want something playful in their look. This bold bridal makeup idea adds unexpected pops of color, from blue to green or even purple.

Ways to wear colorful lashes:

  • Bright mascara for a subtle touch.
  • Colored falsies for a stronger impact.
  • Mixing a hint of color into natural lashes for balance.

Keep the rest of the makeup simple so the lashes stand out without overwhelming the bride’s face. This look works especially well for modern weddings or themed celebrations.

Pro product picks for brides:

  1. Dior Diorshow Mascara in Blue – luxury pop of color.
  2. Maybelline Great Lash Mascara in Royal Blue – affordable and fun.
  3. Colored Faux Lashes via Amazon – colorful falsies for drama.
  4. ColourPop BFF Mascara in Purple Prose – playful, affordable option.

10. Golden-Bronze Eyeshadow Looks

Close-up of gold shimmer eyeshadow and voluminous lashes, creating a radiant glitter bridal makeup look perfect for glamorous weddings.

Bronze and gold eyeshadow is a wedding classic. It flatters almost every skin tone and adds warmth, making it one of the most versatile dramatic wedding makeup ideas.

Why it’s a must-have look:

  • Adds depth without overpowering.
  • Works for daytime and evening weddings.
  • Pairs beautifully with both nude and bold lips.

To modernize this style, blend metallic bronze with matte transition shades. Add shimmer to the inner corners to brighten the eyes in photos.

Pro product picks for brides:

  1. Urban Decay Naked Honey Palette – golden, warm shades.
  2. Natasha Denona Bronze Palette – high-quality bronze tones.
  3. ColourPop Yes, Please! Palette – affordable warm neutrals.
  4. MAC Pigment in Melon – shimmery gold-peach loose pigment.

11. Ombre Lips with Dimension

Close-up of glossy nude lips with soft ombré shading, capturing a chic and modern bold bridal makeup look for contemporary brides.

Ombre lips create depth and make lips look fuller. This unique bridal makeup idea adds artistry while remaining wearable for a wedding.

How to create ombre lips:

  • Start with a darker liner or lipstick around the edges.
  • Blend into a lighter or brighter shade in the center.
  • Add gloss in the middle for extra dimension.

This style works with subtle nudes or bold berry shades, depending on the bride’s personality. It’s versatile enough to suit many bridal themes.

Pro product picks for brides:

  1. Huda Beauty Power Bullet Lipstick Duo – designed for ombre blending.
  2. MAC Lip Pencil in Whirl + MAC Lipstick in Velvet Teddy – nude ombre combo.
  3. Fenty Beauty Gloss Bomb in Fenty Glow – adds shine to ombre lips.
  4. NYX Ombre Lip Duo – affordable, easy-to-use option.

12. Signature Red Accents

Bride with soft glam makeup, glowing skin, and a red floral hair accessory, highlighting a romantic traditional bridal makeup style.

Red is timeless. Brides can wear it as a bold lip, a rosy flush, or even nail polish. This bold wedding makeup idea is perfect for brides who want a classic yet impactful statement.

Ways to incorporate red:

  • Scarlet lips paired with glowing skin.
  • Cherry blush for a youthful pop.
  • Matching red manicure or accessories for a cohesive look.

Red works beautifully in photography, especially black-and-white shots, where it provides striking contrast.

Pro product picks for brides:

  1. MAC Lipstick in Russian Red – deep matte red.
  2. NARS Lipstick in Jungle Red – bright classic red.
  3. Essie Nail Polish in Forever Yummy – timeless red polish.
  4. Rare Beauty Stay Vulnerable Blush in Nearly Rose – rosy red flush.

13. Natural-Looking Lashes

Smiling bride with natural makeup and flowing blonde hair in a garden setting, showcasing effortless makeup ideas for bride with a fresh, radiant glow.

Not all brides want over-the-top falsies. Many prefer traditional bridal makeup with natural-looking lashes that enhance without overpowering.

How to achieve natural lashes:

  • Use individual or cluster lashes instead of strips.
  • Opt for lengthening mascara instead of volumizing for subtle definition.
  • Curl lashes before mascara for an open-eyed look.

This style is perfect for brides who want to feel comfortable and elegant without heavy makeup.

Pro product picks for brides:

  1. Ardell Individual Lashes – customizable, natural finish.
  2. Lancôme Définicils Mascara – lengthening without clumping.
  3. Glossier Lash Slick – lightweight everyday mascara.
  4. Kiss Looks So Natural Lashes – affordable and soft.

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3 Bridal Makeup Styles Every Makeup Artist Must Master

Every makeup artist should be fluent in three core bridal styles: 

  1. Natural;
  2. Classic;
  3. Dramatic

These categories form the foundation of bridal artistry and help MUAs adapt to each client’s vision.

Natural Bridal Makeup

This style enhances the bride’s features without making her feel heavily made up. It’s one of the most requested traditional bridal makeup looks because it feels comfortable and authentic.

Key features of natural bridal makeup:

  • Lightweight foundation or tinted moisturizer that lets skin shine through.
  • Neutral eyeshadows in beige, taupe, or soft brown.
  • Minimal eyeliner or tightlining along the lash line.
  • A nude or soft pink lip for subtle polish.

Natural makeup is ideal for brides who don’t normally wear much makeup or want to look fresh and effortless on their wedding day.

Classic Bridal Makeup

Classic makeup is timeless. It’s the style most people imagine when they think of a “bridal look.” Balanced, photo-ready, and flattering in every era, it’s a staple for MUAs.

Classic bridal makeup includes:

  • Medium-coverage foundation for a flawless base.
  • Defined brows that frame the eyes.
  • Neutral shadows with a hint of shimmer on the lids.
  • A soft eyeliner wing or smudged pencil liner.
  • Lips in shades of soft rose, mauve, or nude.

This style is adaptable to any bride and any theme. It’s reliable, elegant, and always photographs beautifully.

Elena says: In order to create a timeless and classic look, you need to consider what’s trending in the makeup world at the time. For example, blush on the nose or soap brows are trends and may not age well in the future (similar to how we look back at most 2016 makeup and cringe). To me, a timeless look is a polished, hydrated and neutral look that enhances the beauty of the client.  Some products I use without fail to create this include: Embryolisse Moisturizer, MAC Studio Fix Radiant Foundation, and Rare Beauty Liquid Touch Blush. I had a bride who’s whole wedding style was very classic and timeless, so the way we made her makeup POP was doing a neutral eye with a full lash. It really extenuated her eyes and suited her so beautifully!

Dramatic Bridal Makeup

Some brides want to go bold. Dramatic wedding makeup can mean smoky eyes, cut creases, bold lips, or sharp contouring. It’s perfect for evening weddings or fashion-forward brides who want to make a statement.

Elements of dramatic bridal makeup:

  • Smoky or metallic eyes with false lashes.
  • Winged liner for extra definition.
  • Contoured cheeks with vibrant blush.
  • Bold lips (deep red, plum, or berry).

Dramatic bridal makeup is not for every bride—but when it fits, it creates a stunning, memorable impact!

Bridal Makeup Consultation: Why It’s Essential

A consultation is the foundation of a successful bridal experience. This is where the artist and bride align expectations, explore inspiration, and discuss details that impact the final look.

Key Questions to Ask Your Bridal Client

During a consultation, ask questions that reveal preferences and comfort levels. Examples include:

  • What type of makeup do you wear daily?
  • Do you prefer matte, dewy, or satin finishes?
  • Are there any celebrity or Pinterest looks that inspire you?
  • How do you want your makeup to look in photos?
  • Do you have any allergies, sensitivities, or product concerns?

These questions help create a tailored plan and avoid surprises.

Elena says: I ask a series of questions to understand what a bride wants; whether she usually wears makeup, her favorite eyeshadow colors, or if she prefers a glowy or matte finish. I also check if there’s a feature she feels strongly about, like blush or brows. This helps me create a look tailored to her. The biggest concern between trial and wedding day is often lashes. If strip lashes feel uncomfortable at the trial, I recommend a lash lift or extensions so she’s confident and comfortable.

Helping Indecisive Brides Choose Their Look

Some brides don’t know what they want. Alternatively, they love too many different styles. As the MUA, it’s your job to guide them!

So, here are some tips for helping undecided brides:

  • Show them visual mood boards with varied looks.
  • Do a side-by-side trial of two different styles.
  • Recommend what will photograph best for their venue and dress.
  • Encourage them to choose a look that makes them feel confident, not just trendy.

By leading with expertise and reassurance, you’ll help your bride feel secure in her decision.

Elena says: Most of my clients come to me because I’ve mastered natural bridal looks. But even then, that makeup can feel like too much for some brides who never wear makeup. If that’s the case, I’m always sure to ask, “Do you want to look like you’re wearing makeup or not?” The answer will determine how much of something I’ll apply.

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How to Do Bridal Makeup Step by Step (With Trial First!)

Full stop: EVERY bridal look should begin with a trial. For starters, this gives the bride a chance to see how the makeup will look and feel before her big day. It also gives you, as the makeup artist, time to adjust products, colors, and techniques. Furthermore, a trial reduces stress, builds trust, and ensures the final result is exactly what the bride envisioned.

Below is a simple step-by-step routine for creating a natural bridal look. Each step can be adjusted or built upon if the bride wants something more bold or dramatic.

Psst! After you review these steps, don’t miss the full tutorial video led by celebrity makeup artist and QC Makeup Academy executive instructor, Nathan Johnson. He’ll walk you through the bridal trial process from start to finish!

Step 1: Skin Care (Moisturizer)

Firstly, prepping the skin is the foundation of long-lasting bridal makeup.

  • Cleanse the skin gently to remove any oils or residue.
  • Apply a lightweight moisturizer to hydrate without feeling greasy.
  • If the bride has oily skin, use a mattifying moisturizer. For dry skin, choose something richer.

This step helps foundation glide on smoothly and keeps skin comfortable throughout the day.

Elena says: For skin prep, I start with First Aid Beauty Facial Radiance Pads, then The Ordinary Hyaluronic Acid Serum, followed by Embryolisse Moisturizer. My go-to primers are NARS Pro-Prime Eyeshadow Base and e.l.f. Cosmetics Power Grip Primer, paired with MAC Studio Radiance or NARS Radiant Longwear Foundation for all-day wear. Longevity depends on the season. Set well in summer heat to prevent creasing, and in winter focus on hydration while setting eyes carefully to avoid dryness or watering.

Step 2: Eye Primer

Eye makeup should last through tears, dancing, and long hours. Primer is the secret!

  • Apply a thin layer of primer across the lids using a concealer brush.
  • Blend evenly to prevent patchiness.
  • Choose a primer that grips shadow without drying the eyelids.

This step prevents creasing and ensures vibrant shadow payoff.

Step 3: Eye Makeup (Shadows + Liner + Lashes)

Next, it’s always recommended that you start with the eyes before foundation. This way, any fallout from shadows can be cleaned up without ruining the base.

Eyeshadow:

  • Use neutral tones as a base, adding depth with slightly darker shades in the crease.
  • Apply shimmer or metallics to the lid for brightness.
  • Highlight the inner corners and brow bone for a lifted look.

Eyeliner:

  • For a natural style, softly line the lash line with brown or dark gray.
  • For more dramatic bridal makeup, add a wing or smudge liner for a smoky effect.

Lashes:

  • Curl natural lashes to open the eyes.
  • Apply mascara in thin coats to avoid clumping.
  • Add individual or cluster lashes for a natural yet enhanced look.

Step 4: Brows

Brows frame the entire face. So, they should look polished without looking overdone.

  • Lightly fill in sparse areas with a pencil or powder.
  • Use upward strokes for a natural hair-like effect.
  • Set with clear or tinted brow gel to keep them in place all day.

Step 5: Skin Makeup (Foundation, Concealer, Contour, Powder)

At this point, the goal is now to create a flawless yet natural base that photographs beautifully.

Foundation:

  • Match the shade to both face and neck to avoid lines.
  • Use a medium-coverage, long-wear formula.
  • Blend with a damp sponge or brush for a seamless finish.

Concealer:

  • Apply under the eyes and around the nose.
  • Spot-conceal blemishes or redness.
  • Only apply concealer on the exact areas that need it (avoid being liberal with this product).

Contour:

  • Use cream or powder contour to softly shape cheekbones, jawline, and nose.
  • Blend well for a natural shadow effect.

Powder:

  • Lightly set oily areas like the T-zone.
  • Avoid over-powdering so the skin still looks fresh.

Step 6: Blush

Blush brings the face to life and gives brides that radiant bridal glow.

  • Apply to the apples of the cheeks and blend upward toward the temples.
  • Choose shades that complement the bride’s skin tone and lip color.
  • For a modern touch, lightly dust blush across the nose bridge for a sun-kissed look.

Step 7: Lips

Lips are one of the most photographed features on a bride!

  • Prep with balm to avoid dryness.
  • Use liner to define the shape and prevent feathering.
  • Choose a long-lasting formula in the bride’s preferred shade (nude, rose, berry, or bold red).
  • Apply, blot, and reapply for durability.

Step 8: Highlight

Highlight enhances bone structure and adds dimension.

  • Apply to the tops of cheekbones, brow bones, cupid’s bow, and the inner corners of the eyes.
  • Choose a formula that complements the skin tone (champagne for fair skin, gold for deeper tones).
  • Keep it soft—too much shimmer can look harsh in photos.

Step 9: Show the Bride

Before setting the look, hand the bride a mirror.

  • Ask her how she feels about the makeup so far.
  • Encourage honest feedback.
  • Discuss any tweaks she’d like before moving on.

Step 10: Revisions

And finally, you’ll correct anything that needs correcting or refining. You’ll quickly come to find that small adjustments make ALL the difference!

  • Add or reduce blush, lipstick, or liner based on her preferences.
  • Double-check the makeup in natural light as well as indoor lighting.
  • Set the makeup with a setting spray for all-day wear.

Why You Need a Bridal Makeup Contract

A bridal makeup contract may not feel glamorous, but it’s one of the most important tools for every professional makeup artist. Contracts protect both you and your client. They ensure that expectations are clear, services are outlined, and there are no surprises on the wedding day. Moreover, including a contract shows professionalism and builds trust with your clients.

Elena says: A contract is essential for a bridal booking as it lets the client know what is expected of them throughout the process. Not to mention, it saves you the trouble of explaining policies you may have set in place. It’ll make you look professional and reliable. I would consider any makeup artist or wedding vendor that doesn’t have a contract to be a BIG red flag!
Makeup artist, Elena Franklin, applying foundation to a bride in a studio, showcasing professional techniques and elegant bride makeup ideas for wedding day looks.

Key Items to Include

Every bridal makeup contract should cover the basics. Think of it as your checklist for clarity and protection:

  • Services Provided: Detail exactly what’s included (e.g., makeup for the bride, bridesmaids, trial sessions, touch-ups).
  • Schedule and Location: Arrival times, addresses, and estimated time per client.
  • Pricing and Payment Terms: Total cost, deposits, due dates, and payment methods.
  • Cancellation Policy: Clear terms for refunds, reschedules, or last-minute cancellations.
  • Liability Clauses: Protect yourself in case of allergic reactions or unforeseen circumstances.

Protecting You and Your Client

Contracts do more than protect your business—they also help clients feel secure too. Think about it: brides are already under pressure. Knowing everything is in writing gives them peace of mind!

Elena says: It’s common for members of the bridal party or family to say they want makeup and then change their mind the week of. For this reason, my contract states that any services outlined within the contract can’t be subtracted at any point. That said, we can always add on if I am able to accommodate. This has saved me many times and makes it much easier to budget for when you know for sure that you’re getting paid “x” amount from a job.

Benefits of using a contract include:

  • Builds professionalism and credibility.
  • Reduces stress by clarifying expectations early on.
  • Prevents misunderstandings about cost or timing.
  • Offers legal protection if disputes arise.
  • Creates a smoother, more organized wedding day.

With a clear, professional contract in place, you’re free to focus on what you do best: creating stunning bridal makeup looks!

Conclusion: Elevate Your Bridal Makeup Career

Bridal makeup is about more than products; it’s about helping a bride feel confident and beautiful on the most important day of her life. These 13 bride makeup ideas—along with consultations, trials, and contracts—give you the foundation to deliver flawless results every time.

Learn Bridal Makeup with QC Makeup Academy

If you’re ready to take your skills to the next level, QC Makeup Academy’s Master Makeup Artistry Course is the perfect next step! Led by celebrity MUA and executive instructor, Nathan Johnson, this program gives you expert training and personalized feedback to build your career.

Elena says: QC Makeup Academy gave me the confidence and knowledge to build the business I have now, both in terms of makeup technique and business sense. I’ve learned a lot since being out on my own, and I am thankful that I was prepared accordingly for the real world! I’m always leaning on the foundational lessons taught in the Master Makeup Artistry Course, as those techniques are truly the building blocks for every natural or dramatic look.

Bride Makeup Ideas FAQs

What kind of makeup should a bride wear?

Brides should choose makeup that enhances their natural beauty while matching their personal style and wedding theme.

What is the most popular bridal makeup look?

Soft glam with glowing skin, neutral eyes, and nude or rosy lips remains the most requested bridal look worldwide.

How soon before a wedding should makeup be done?

Bridal makeup should be finished at least 1–2 hours before the ceremony to allow time for photos and touch-ups.

What kind of bridal makeup looks good in photos AND in person?

Balanced looks with even skin, softly defined eyes, and lips in flattering tones work best for both photography and real life.

What are some popular wedding makeup looks for various skin tones?

Bridal makeup should be tailored to undertones and complexion. For example, wedding makeup looks for Black women often feature radiant skin, jewel-toned eyeshadows, and bold lips that photograph beautifully.

Where is the best school to learn bridal/wedding makeup?

The best place to train is QC Makeup Academy. Our online Master Makeup Artistry certification course is taught by celebrity MUA, Nathan Johnson, and covers everything from fundamentals to advanced bridal techniques, with hands-on assignments and personalized feedback to help you succeed.

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15 Beauty Tech Software Revolutionizing the Makeup Industry

By Makeup Trends No Comments

Key Points

  • Beauty tech is primarily seen through the use of artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and smart tech devices;
  • For consumers, the main benefits provided are a personalized makeup/skincare experience, virtual try-ons, convenience, and inclusivity;
  • For businesses, the main benefits provided are the data-driven insights into consumer behaviors and preferences, as well as enhanced customer engagement and cost savings;
  • The beauty tech market is forecasted to see phenomenal continued growth between now and 2030 (with an approximate 19.7% CAGR);
  • Reports indicate that makeup buyers – especially Gen Z – already have experience with beauty tech and show growing interest in it;
  • Social media has major influence over beauty tech trends;
  • Beauty tech has the potential to be a major positive influence on the environment;
  • The 15 beauty tech trends to watch out for are:
    • (1) Virtual Try Ons
    • (2) Skincare Analysis
    • (3) Generative AI Skin Simulation Tech
    • (4) Smart Mirrors
    • (5) AI Foundation Shade Matcher
    • (6) Beauty Metaverse & Hyper-Personalized Product Recommendations
    • (7) Smart Tools for Makeup and Skincare
    • (8) Face Analyzer
    • (9) Wearable Beauty Devices
    • (10) High Definition Brow Filters & Brow Tech
    • (11) Auto Hair Analysis & Virtual Color Try Ons
    • (12) Fragrance Finder Tech
    • (13) 3D-Printed Makeup
    • (14) Virtual Reality Makeovers/Online Beauty Tutorials
    • (15) AI Beauty Advisors

Introduction

In today’s fast-paced world, the intersection of technology and beauty is creating waves – and it’s more than just a trend. Beauty tech software is revolutionizing how we approach makeup by offering personalized, high-tech solutions that enhance our beauty routines.

Let’s learn more about beauty tech – as well as 15 software innovations currently revolutionizing the industry!

What is Beauty Tech Software?

As its name suggests, beauty tech software encompasses a range of digital tools and applications designed to innovate the makeup and beauty industry. In order to redefine the consumer experience, these technologies use:

Furthermore, with the development of smart technology devices (like beauty mirrors and skin analyzers), beauty tech software is becoming increasingly accessible for everyday use. Whether it’s a virtual try-on feature that lets you “test” makeup products from home, or AI-driven skincare analysis providing personalized recommendations, beauty tech is all about personalization and enhanced user experiences.

Pro Tip: Here’s how you can work virtually as a professional makeup artist!

How is Beauty Tech Software Changing the Game?

The rise of beauty tech software is not just about the novelty factor. Rather, these innovative solutions are bringing practical benefits to both consumers and businesses in the industry. Here’s how:

For Consumers

Personalized Makeup

With AI technology, beauty apps can analyze a consumer’s features and create personalized makeup looks that cater to their specific face shape, skin tone, and style preferences.

Virtual Try-Ons

AR and VR technology allows users to try on makeup virtually, saving time and money by eliminating the need to physically test products.

Skincare Solutions

Beauty tech software can analyze skin concerns and provide personalized product recommendations for a more effective skincare routine.

Convenience

With beauty tech, consumers have the convenience of accessing beauty services anytime, anywhere. Whether it’s through mobile apps or smart devices, beauty is now at our fingertips!

Accessibility and Inclusivity

Beauty tech breaks down barriers, making beauty products and advice accessible to a wider audience, including those with disabilities.

For Businesses

Data-Driven Insights

With the use of AI and data analysis, businesses can gain valuable insights into consumer preferences and behaviors to improve their products and marketing strategies.

Enhanced Customer Engagement

Beauty tech software allows for interactive customer experiences that increase engagement and build brand loyalty.

Cost Savings

Virtual try-on features save businesses money on product samples while still providing customers with an accurate representation of products.

Important Stats About Beauty Tech

  • Growth of the Market: According to recent reports, the beauty tech market is projected to grow at a compound annual growth rate (CAGR) of approximately 19.7% between now and 2030, as well as reached upwards of $13.34 billion USD.
  • Consumer Adoption: A survey conducted in 2023 by The Benchmarking Company found that 31% of Gen Z makeup users experimented with AI beauty apps. Additionally, 58% of these same makeup users reported that that they had “used an AI filter or AI-powered beauty search tool to help them select a color cosmetic for purchase, compared to 40% of all beauty buyers”. These trends indicate a growing comfort with digital tools that enhance the shopping experience.
  • Investment Surge: According to FasterCapital, “The beauty tech segment […] is projected to grow at a faster pace than the overall market […] according to Zion Market Research. This indicates a huge opportunity for investors who can identify and support the most promising and innovative beauty tech solutions.”
  • Retail Transformation: Reports indicate that approximately 45% makeup buyers would be more likely to purchase products from a business that provides an AI or virtual reality experience. Furthermore, with each passing day, more and more beauty retailers are implementing some form of beauty tech in their stores – such as virtual try-on kiosks or digital skin analyzers. As a result, they are enhancing the shopping experience for their customers.
  • Influence on Sales: Brands that incorporate beauty tech solutions into their offerings have reported increases in consumer engagement, conversion rates, and overall sales. Clearly, this is a testament to the effectiveness of integrating technology in beauty marketing strategies.

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The Influence of Social Media on Beauty Tech

Social media platforms have become instrumental in shaping the evolution of beauty tech! By allowing consumers to easily share their beauty experiences and discoveries, social media has fostered a community-driven approach to product development and innovation.

Influencers, in particular, play a significant role by showcasing new beauty tech features and applications to their large audiences. They not only offer authenticity and reviews but also demonstrate how these technologies fit into daily routines, inspiring followers to explore these digital beauty tools themselves.

(In fact, nearly 50% of makeup consumers report that they have purchased beauty products specifically because they were recommended by an influencer they follow!)

Additionally, social media’s visual nature aligns perfectly with the aesthetically pleasing aspect of beauty tech. In turn, this makes it easier for brands to showcase vivid transformations through before-and-after shots, virtual try-ons, and real-time feedback. The interactive and immersive qualities of social media platforms continue to drive engagement, raising awareness and excitement around the latest tech trends in the beauty industry.

15 Beauty Tech Software on the Rise

Virtual Try Ons

Using AI and VR tools, this beauty tech software allows users to experiment with different makeup products virtually, thus helping them find the perfect shade or style before making a purchase. The gist of how this works is simple – first, the software uses facial recognition technology to map out a user’s features. From there, it then applies the desired makeup virtually.

Skincare Analysis

AI-powered skincare analysis tools help users understand their skin needs, providing personalized product recommendations and routines.

One popular example is L’Oréal’s Perso app. This app uses a smartphone camera to analyze skin conditions and adjust the formula of skincare products for optimal results. Another example is Estée Lauder’s Clinique Clinical Reality, which allows users to scan their face and receive a comprehensive analysis of their skin.

With the help of AI skin analysis tech, you can now take control of your skincare routine like never before!

Pro Tip: Don’t know your skin type? Find out here!

Generative AI Skin Simulation Tech

This cutting-edge technology simulates future skin conditions based on current habits, offering users a glimpse into the effects of their skincare routine. Say, for example, a user is prone to acne. This type of beauty tech software could show, for instance, the potential effects of not removing makeup thoroughly before bed.

As a result, this would encourage them to be more mindful of their skincare practices!

Smart Mirrors

Speaking of skin simulation tech, it’s worth mentioning the seamless integration of these tools with smart mirrors.

With the help of AI and AR technologies, smart mirrors can provide personalized skincare and makeup routines to users based on their skin types, preferences, and even weather conditions. A few real-world smart mirrors worth checking out are HiMirror, Panasonic’s AR Magic Mirror, and ModiFace Mirrors.

AI Foundation Shade Matcher

Finding the perfect foundation that color matches your skin can be a pain in the butt – but with the help of AI-powered foundation shade matching tools, it’s become easier than ever! This beauty tech uses a combination of facial recognition and color-matching algorithms in order to identify your perfect shade from various cosmetic brands. Some examples of brands that offer this technology are:

Beauty Metaverse & Hyper-Personalized Product Recommendations

Metaverse technology in beauty tech aims to create a hyper-personalized shopping experience, where consumers can try on different virtual looks and receive customized product recommendations based on their skin type, preferences, and previous purchases. This expands beyond just trying on makeup – some brands are even implementing metaverse technology for hair color changes or skincare recommendations.

Here’s the gist of how this would work: users will create avatars that resemble themselves. From there, people can then try on different virtual looks or experiment with different hair colors, makeup styles, and skincare routines. Based on their avatar’s features and preferences, they’ll receive personalized product recommendations to purchase in real life.

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Smart Tools for Makeup and Skincare

In addition to online smart tech, physical smart devices are also gaining popularity in the beauty world, too. These devices use IoT technology to capture data and provide users with a more personalized approach to their makeup and skincare routines. Some examples of smart tools are:

Face Analyzer

This AI-driven tool analyzes facial features to suggest contouring techniques, eyebrow shapes, and even makeup styles tailored to individual face shapes. Some current popular examples of this beauty tech software are ModiFace and YouCam Makeup.

Wearable Beauty Devices

Earlier, we discussed smart tech – but what about beauty tech devices that you can wear on your body? These gadgets use sensors to track a user’s skin condition and provide personalized skincare routines based on data collected. Some wearable beauty devices include:

High Definition Brow Filters & Brow Tech

Products like 3D shu:brow offer digital brow shaping and coloring solutions, enhancing the precision of brow styling. What’s more, there are high definition brow filters available on popular beauty apps like YouCam Makeup, allowing users to experiment with different brow shapes and styles before committing to them in real life.

Pro Tip: Want to be able to apply your brows by hand? Follow along with this awesome video tutorial (courtesy of QC Makeup Academy alumnus and professional MUA, Amanda Ramey)!

Auto Hair Analysis & Virtual Color Try Ons

Similar to virtual try-ons for makeup, there are also beauty tech tools that allow users to experiment with different hair colors digitally, too! Not only that – some advanced beauty tech software can even analyze a user’s hair type and recommend personalized hair care products and treatments. Examples of this type of beauty tech are:

Fragrance Finder Tech

Gone are the days of endlessly sniffing perfume testers until you find one you like. With fragrance finder tech, users can now simply answer a few questions about their preferences. From there, AI algorithms will then suggest personalized scents for them to try!

Some examples include FragranceX’s Perfume Finder Quiz, YSL Beauty’s Scent-Sation, and Sephora’s Fragrance IQ.

3D-Printed Makeup

Imagine if you were able to physically print out makeup and then literally wear it on your face… Well, with 3D printing technology, that’s now possible!

For example, according to Crème de Mint, Mink launched the very first 3D makeup printer. Similarly, Adorn released a 3D makeup pen that focuses on color-matching (up to 75,000 shades!) and providing foundation for all skin types. Back in 2016, Smashbox also had a campaign where winners were gifted with a 3D-printed version of lipstick. Chanel, back in 2019, also released a 3D-printed mascara brush.

Virtual Reality Makeovers/Online Beauty Tutorials

We can’t talk about the future of beauty tech without mentioning virtual reality makeovers and online beauty tutorials. With VR headsets and advanced software, users can virtually try on different makeup looks and even experiment with new hair colors in a realistic 3D environment. This allows for a more immersive and fun way to play around with different beauty looks before committing to them in real life.

Similarly, online beauty tutorials – such as those offered by YouCam Tutorials, Banuba, and Burberry Virtual Studios – allow users to learn new makeup techniques and try them out digitally before applying them in real life. Moreover, these tutorials also offer tips and product recommendations for a more personalized learning experience!

AI Beauty Advisors

Last but not least, AI beauty advisors are becoming increasingly popular in the beauty industry. Through chatbots and voice assistants, users can receive personalized beauty advice, product recommendations, and even purchase products directly through virtual consultations. Some brands that have implemented AI beauty advisors include:

The Environmental Impact of Beauty Technology

While the advent of beauty tech is undoubtedly exciting, there’s an even more important aspect to consider: its environmental impact. As brands innovate and integrate more technology into their products and services, they also face the challenge of ensuring these advancements are sustainable. Many companies now focus on eco-friendly packaging, using materials that are biodegradable or recyclable.

Additionally, virtual try-ons and personalized beauty recommendations can help reduce waste by minimizing unnecessary purchases, as consumers are more likely to buy products that suit their needs. The development of refillable beauty tech devices and recyclable materials in production can also lead to a smaller environmental footprint.

Thus, as the beauty industry continues to evolve, balancing innovation with sustainability is key to ensuring a greener future!

Conclusion

The innovation in beauty technology is reshaping how we explore and consume makeup, skincare, and other products. In particular, it makes both personalization and experimentation more accessible than ever before. With such advancements, consumers are empowered to tailor their beauty routines to fit their unique preferences and needs – all from the comfort of their home!

Whether it’s through AI-powered tools, virtual reality experiences, or smart beauty devices, the future of beauty is undeniably exciting and tech-driven. Embracing these technologies can make your journey in discovering the perfect products and styles an enjoyable, efficient, and personalized adventure.

So, which of the 15 beauty tech innovations listed above are YOU most excited about? 😘

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The 20 Hottest Makeup Trends Coming in 2025

By Makeup Trends No Comments

Key Points

The 20 most anticipated makeup trends expected to dominate the beauty industry in 2025 are:

  1. Modern-Meets-Nostalgic Eyes
  2. Bold Eyes
  3. Blurred, Feathered Lips
  4. “Blonzer” Blushes
  5. Smoky Cat Eyes (and Smoky Eyes in General)
  6. Unexpected Pops of Color
  7. Minimalist Beauty
  8. Vampy Lips
  9. A Case of The Blues
  10. Minimalist, Feathery Lashes
  11. ‘No Makeup’ Makeup
  12. Shimmery Shadows
  13. Bright and Bold Pastel Grunge
  14. Gothic Glam
  15. The Comeback of Silver
  16. Colorful Lashes
  17. Ditching The Mascara
  18. Natural Complexions
  19. Lollipop Lips
  20. Budget-Friendly Alternatives

Introduction

Hey there, makeup enthusiasts! If you’re anything like me, seeing new makeup trends is like unwrapping a present on Christmas morning. Whether you’re a pro makeup artist or just venturing into the world of beauty, keeping up with trends is always exciting.

And guess what? 2025 is promising to be a year full of bold, nostalgic, and fresh looks that will have everyone talking!

So, are you ready to explore what’s on the horizon?

Let’s dive in and discover the 20 hottest makeup trends coming in 2025!

2025 Vision: The Top 20 Makeup Trends to Jump on Now

Modern-Meets-Nostalgic Eyes

We’re taking a trip down memory lane, but with a modern twist! Think of your favorite eye looks from yesteryears brought back to life with a contemporary touch. For instance:

  • Neon liners paired with soft, pastel shadows
  • Glitter-laden lids with sleek, cat-eye flicks
  • Smoky eyes with an unexpected pop of color
  • Classic ’60s eyeliner with bold, graphic shapes

Bold Eyes

In 2025, it’s all about making a statement with your eyes. So, experiment with graphic liners, exaggerated lash lines, and vibrant shadows that scream confidence and creativity!

Pro Tip: Experiment and play with any/all of these 5 eyeshadow finishes!

Blurred, Feathered Lips

This makeup trend is perfect if you love a soft, romantic look. Blurred lips provide a diffused effect, making them look effortless yet chic. You can achieve this with the following 5-step process:

  1. Start with a lip balm to prep and hydrate your lips
  2. Use a lip tint or cream and apply it to the center of your lips
  3. Gently blend outward using a lip brush or your fingers for a soft-edge effect
  4. Layer different shades to create dimension and a personalized hue
  5. Finish with a light dusting of translucent powder to set the look

“Blonzer” Blushes

Say hello to “blonzer”! A chic fusion of blush and bronzer, this trend emphasizes a sun-kissed glow while adding a subtle flush of color. It’s the perfect way to achieve a radiant, natural complexion.

Smoky Cat Eyes (and Smoky Eyes in General)

A sultry take on classic smoky eyes, this makeup trend incorporates cat-eye flicks with smoky edges. As a result, you can create an intense and seductive look that’s perfect for nights out!

Furthermore, 2025 will see a continued appreciation for the smoky eye in general, too. Whether you prefer a dramatic black smoky eye or a softer, smudged effect using earth tones, there’s something for everyone in this trend. The beauty of this timeless trend lies in its versatility, as it can be tailored to suit any eye shape and personal style.

So, grab your favorite eye palette and have fun experimenting with different shades/techniques to make this timeless look uniquely yours!

Pro Tip: Check out this smoky eye step-by-step tutorial video by QC Makeup Academy alumnus, Devyn Gregorio!

Unexpected Pops of Color

Bring a splash of surprise to your makeup with vivid pops of color. It’s all about subtle yet striking accents! Think:

  • A bright inner corner highlight
  • Bold, colorful liners paired with otherwise neutral makeup
  • Vibrant lashes using colored mascara for an unforeseen twist
  • A cheeky splash of blush in an unconventional hue (like tangerine or lavender)
  • A bold, colorful lip paired with minimal eye makeup for a standout statement

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Minimalist Beauty

Now, that’s not to say that 2025 will be all about bold looks. On the contrary, minimalist beauty enthusiasts, rejoice—because this year, enhancing your natural features with a “less is more” approach is definitely another makeup trend on the radar!

Imagine skin that actually looks like skin, with lightweight foundations or tinted moisturizers that give you a dewy glow. This trend is all about freshness—using just a hint of concealer where needed, a touch of mascara to open up the eyes, and a swipe of tinted balm for a hint of color on the lips.

We love this trend because this understated look celebrates individuality and self-confidence. Meaning, everyone is invited to embrace their unique beauty with minimal product interference!

Vampy Lips

Dark, vampy shades are making a comeback! Deep plums, rich burgundies, and almost black hues are perfect for adding drama to any look. We suggest pairing them with a simple eye for maximum impact!

A Case of the Blues

Remember when blue eyeshadow was all the rage in the early 2000s? We used to joke that that time in makeup history was a fever dream…. But it turns out this trend is making a comeback after all!

Blue is back, and it’s bolder than ever. From pastel baby blues to electric cobalt, incorporate this versatile hue into your makeup with shadows, liners, or even lip colors.

Here are a few tricks to make the most of this trend:

  • For a subtle pop, use blue eyeliner on your lower lash line
  • Create a statement look by pairing electric blue liner with neutral shadows
  • For a bolder approach, try an all-blue smoky eye for maximum impact

Pro Tip: Learn how to best apply eyeliner based on your client’s eye shape!

Minimalist, Feathery Lashes

For a while, it was all about thick, voluminous lashes. But in 2025, natural-looking lashes are making a comeback! Think feathery, wispy lashes that frame your eyes in a subtle yet captivating way.

You can achieve this look with lengthening mascaras, as well as individual false lashes, to add just the right amount of drama without looking overdone.

“No Makeup” Makeup

The “no makeup” makeup trend was first coined and began gaining popular back in 1986—and as we make our way into 2025, it seems to be here to stay forever!

This trend focuses on using makeup to enhance your features with a natural, barely-there look. It’s all about looking like you woke up flawless (even if we know you spent an hour getting ready). The key is to use products that match your skin tone and blend them seamlessly for a fresh-faced finish.

And remember: Less is more! With that in mind, we recommend the following tips:

  • Use a Primer: Always start with a good primer to ensure your makeup lasts all day and looks flawless. It creates a smooth canvas and helps minimize the appearance of pores.
  • Match Your Foundation: Choosing the right foundation shade is critical. Test a few shades on your jawline to find the perfect match that blends seamlessly into your skin tone.
  • Blend, Blend, Blend: Whether it’s eyeshadow, blush, or foundation, blending is key to achieving a polished and natural look. Use a good-quality brush or sponge for best results.
  • Highlight Strategically: Use highlighter on the high points of your face such as the cheekbones, the bridge of the nose, and the Cupid’s bow to give your skin a luminous glow.
  • Set Your Makeup: To keep your makeup in place and reduce shine, dust a bit of translucent powder over your T-zone and use a setting spray for a long-lasting finish.

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Shimmery Shadows

Get ready to sparkle! In 2025, shimmery shadows are going to add a touch of glamor to any look.

Whether it’s a subtle sheen or full-on glitter, these shadows are perfect for every occasion! For instance, you can try a neutral, shimmery shade all over the lid for an everyday look. Alternately, you can also opt for a bold, glittery color to rock at a special event.

Oh, and don’t be afraid to mix and match different textures for a dazzling effect!

Bright and Bold Pastel Grunge

Pastel grunge first swept the beauty industry by storm in 2020, and it’s still going strong in 2025! This trend combines soft, pastel shades with edgy grunge elements to create a unique and eye-catching look. Think light pink hair paired with dark, smoky eyes or pastel purple lips with a leather jacket.

It’s all about mixing feminine and edgy for a striking result!

Gothic Glam

Dark, moody, and dramatic—Gothic Glam is back! First seen in the late 70s/early 80s, this trend embraces all things dark and mysterious, from black lips to smoky eyes. But don’t worry, you don’t have to go full-on Morticia Addams to rock this look in 2025 (though you certainly can if you want to!).

Instead, try incorporating elements of Gothic Glam into your usual makeup routine, such as a bold, vampy lip or a touch of dark eyeshadow on the outer corners for added depth.

Pro Tip: Learn what it takes to launch a career as a beauty content creator!

The Comeback of Silver

Another makeup trend making its long-awaited comeback in 2025 is silver!

From metallic eyeshadows to silver-toned highlighters, this color adds a futuristic and edgy touch to any look. It’s perfect for adding a pop of shine or creating an all-over metallic effect. Plus, it looks great on all skin tones (though, admittedly, best on those with cool and/or neutral undertones).

Want to work some silver into your makeup applications but don’t know where to start? We’ve got you:

  • Try a silver eyeliner for a subtle yet striking look; it can really make your eyes pop.
  • Apply a metallic silver eyeshadow all over the lid for a bold statement, perfect for nighttime events.
  • Use a silver highlighter on your cheekbones and brow bones for a radiant glow and a modern, futuristic vibe.
  • Incorporate a touch of silver glitter on top of your regular lip color for an unexpected sparkle.
  • Create a graphic eyeliner look using silver for a unique twist on traditional black, adding a playful yet sophisticated element to your look.

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Colorful Lashes

Say goodbye to basic black—another popular makeup trend we’ll see in 2025 are colorful lashes! These are set to brighten up your makeup routine, with hues ranging from bold blues to playful pinks.

Here are a few key things to keep in mind if you want to go the route of rainbow lashes:

  • Choose a mascara shade that complements or contrasts with your eyeshadow for a coordinated look
  • Apply a coat of colorful mascara to the tips of your lashes for just a subtle hint of color
  • Experiment with ombré lashes by applying two different colors, blending from root to tip
  • For a more dramatic look, use a bold color like neon green or vibrant purple to make your eyes stand out
  • Remember to balance the colorful lashes with neutral makeup elsewhere to avoid overpowering your look

Ditching The Mascara

In contrast to the last makeup trend, there’s also a growing movement in 2025 to ditch the mascara altogether! This may sound counterintuitive, but many beauty enthusiasts are embracing their natural lashes and opting for more minimal makeup looks.

Not only does this save time and money on products; it also allows for a more effortless and low-maintenance approach to beauty. Plus, with the rise of lash extensions and lift treatments, achieving long, fluttery lashes without mascara is becoming easier than ever!

Natural Complexions

Speaking of makeup trends that embrace the au naturale, natural complexions are also making a comeback in 2025. The focus is on enhancing and embracing your natural skin, rather than covering it up with layers of foundation.

To achieve this look:

  • Use a lightweight, sheer foundation or tinted moisturizer to even out skin tone without looking heavy or cakey
  • Embrace freckles and other imperfections instead of trying to conceal them
  • Opt for cream-based products instead of powder for a more dewy and fresh finish
  • Use minimal concealer, only where necessary, to avoid masking the natural texture and color of your skin

Remember: the goal is to let your radiant skin shine through while still enhancing your features with subtle makeup techniques and products.

Lollipop Lips

Never heard of this makeup trend before? Essentially, it’s just as the name suggests; inspired by the sweet, sticky look of lollipop-stained lips. This trend is all about creating a glossy, slightly over-lined lip in candy-like shades.

Here’s how you can try out this look the next time you reach for your lip products:

  • Choose a bright, vibrant shade like cherry red or bubblegum pink
  • Apply a generous coat of clear gloss over the top to create a shiny, almost wet effect
  • Overline your lips slightly with a lip liner that matches or complements your chosen shade. This will give the illusion of fuller, more pouty lips
  • For an extra playful touch, add a tiny dot of white eyeliner or eyeshadow in the center of your bottom lip to mimic the look and shine of sugar on a lollipop

Budget-Friendly Alternatives

Finally, the last makeup trend we expect to dominate in 2025 focuses on saving your dimes. After all, in today’s economy, who doesn’t love a good budget-friendly option?

Here are just some of the ways you can add to your makeup kit without hurting your bank account:

  • Opt for cheaper brands: Often, especially at drug stores and pharmacies, you’ll come across those lesser-known (but still reliable!) makeup brands that sell products at a fraction of the price of bigger names. Don’t be afraid to give them a try!
  • Use multi-purpose products: Look for products that can pull double duty, such as a lip and cheek stain or an eyeshadow palette with versatile shades.
  • Get creative with household items: Did you know that coconut oil can work as a makeup remover? Or that baby powder makes a great dry shampoo? Don’t underestimate the power of everyday household items in your beauty routine.
  • Shop sales and use coupons: Keep an eye out for discounts, promos, and coupons when shopping for makeup. They can save you a lot of money in the long run!

By incorporating these budget-friendly options into your makeup routine, you can experiment with different trends and styles without breaking the bank. After all, looking fabulous doesn’t have to come at a high cost.

Conclusion

There you have it: the 20 hottest makeup trends to look forward to in 2025. Whether you’re ready to go bold with some colorful lashes or prefer the simplicity of ‘no makeup’ makeup, there’s something for everyone.

So, why not try mixing a few trends together to create your signature style?

And remember: makeup should always be fun and expressive. Don’t be afraid to experiment and find what makes you feel fabulous. Stay tuned for more insider tips and tricks, and be sure to share your own trend predictions in the comments below!

Until next time, keep slaying those looks! 💕

Disclaimer: This content is purely speculative and may not accurately reflect the actual makeup trends trends that unfold in 2025.

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15 Makeup Trends Every MUA Should Know

By Makeup Trends No Comments

Makeup artistry is one of the most popular and in-demand careers right now! Every year, new makeup trends are born. For this reason, it’s important for makeup artists (MUAs) to stay up-to-date on the latest looks.

In this blog post, we’ll be discussing 15 of the hottest makeup trends for 2022. We’ll also touch on the importance of professional training… And how QC Makeup Academy can help YOU pursue a career in the beauty industry!

15 Makeup Trends for 2022 That NEED to Be on Your Radar!

Wondering what makeup trends are in right now? Look no further! Here are 15 trends that are going to be white-hot this year!

1. Bold Brows

Eyebrows have always been an important part of makeup. But in 2022, they’re going to be even bigger and bolder than ever before! So, if you want to stay ahead of the curve, start growing out your brows and filling them in with a natural, hair-like strokes.

Need help perfecting a natural, realistic brow? This tutorial by QC Makeup Academy Student Ambassador, Amanda Ramey, will show you everything you need to know!

Makeup trends in-post image 1

2. Graphic Liners

Graphic liners are making a comeback in a big way! In a nutshell, graphic liner is a look that goes beyond natural-appearing eyeliner. Rather, it’s bolder and creates more of a statement. One popular example is the “floating crease”.

If you’re looking to add some drama to your makeup applications in 2022, go for a graphic liner in a bright color or eye-catching pattern!

3. Cut Creases

Cut creases are another makeup trend that’s been around for a few years now. However, they’re still going strong in 2022! Essentially, cut creases involve using shadow to create a “cut” into the eyelid.

This look is often paired with bold lips and graphic liner for a dramatic effect. So, if you’re up for the challenge, give cut creases a try!

Want to perfect the cut crease, and be able to perfectly apply it on both yourself and others? Learn this popular technique (along with so many others) in as little as 2-6 months by enrolling in QC Makeup Academy’s self-paced, online Master Makeup Artistry Course!

4. Dewy Skin

In 2022, dewy skin is going to be HUGE! This look involves using products and techniques to create a healthy, radiant glow. Dewy skin can be achieved with or without foundation. So, if you’re looking for a more natural makeup look, go for dewy skin!

Products that are perfect for achieving this look include:

  • Highlighters
  • Illuminators
  • Moisturizers with luminous finishes

Pro Tip: Want to make your skin feel and look its best? QC’s online Skincare Course will not only help you master your own skincare game – it’ll equip you to help others with theirs by turning you into a designated International Skincare Consulting Professional (ISCP)!

Beauty portrait of model with natural make-up. Fashion shiny highlighter on skin, sexy gloss lips makeup

5. Bronzed Goddesses

Bronzed goddesses are still popular in 2022! To achieve this look, MUAs use bronzer to give the cheeks and temples a natural-looking glow. If you’re looking to give this makeup trend a try this year, start by using a matte bronzer that’s two shades darker than your natural skin tone. Apply it to the apples of your cheeks, along with your temples and the bridge of your nose.

You can also try out the bronzed goddess smoky eye as well! This is essentially a smoky eye created using brown tones, with a copper shadow that creates a halo ring effect around the entire eye.

6. Metallics

Metallics are also going to be super big this year! In particular, golds and silvers will be popular hues for eye shadow, eyeliner, and lips. So, if you want to add some shimmer and sparkle to your makeup looks in 2022, go metallic!

Never attempted this trend before? No problem! Check out this article by Makeup.com to learn how to pull off the perfect metallic look!

7. Nudes

Nude makeup is always popular. It’s one of those makeup trends that’s been around forever and will likely always be here to stay. That said, in 2022 it’ll be even bigger than ever!

This particular look involves using shades that are close to your natural skin tone. Nude makeup is perfect for everyday wear, as it subtly enhances your features without looking too overdone. If you’re new to nude makeup, start by using a concealer, foundation, and powder that are all one shade lighter than your natural skin tone.

Then, add definition with a light brown eye shadow and a nude lip color. If subtly is your aim, keep your eye makeup simple. Thin, precise eyeliner on the upper lids and a swipe of mascara will top off this look seamlessly!

Watch this awesome tutorial by QC Makeup Academy alumnus, Devyn Gregorio, to see what we mean!

Makeup trends in-post image 3

8. Cut-Out Lips

In 2022, cut-out lips will still be popular! This trend involves using lipstick or gloss to create a “cut-out” effect around the lips. You can either go bold with bright colors or keep it simple with a nude shade.

If you’re new to this trend, start by using a lip liner to carefully outline your lips. Then, fill in the center of your lips with lipstick or gloss. Finally, use a brush (or your fingers) to blend the edges of the cut-out so that it looks natural and seamless.

9. Glitter Eyes

Glitter eyes will also be a popular makeup trend in 2022. This involves using glittery eye shadow to create a festive and fun look. The beauty here is that you can go as subtle or bold as you want, depending on the occasion!

If you’re new to this trend, start by using a light-colored eye shadow as your base. Then, add a layer of glittery eye shadow on top. Be sure to blend well so that there are no harsh lines or edges!

10. Bright Lashes

This year, bright lashes will still be trending! This look involves using colorful mascara (or false lashes) to make your eyelashes pop. You can go for a natural or dramatic look, depending on your preference.

To give this trend a try, start by using a black mascara, and apply it generously to your upper and lower lashes. Afterwards, use a colored mascara (preferably a bright color, such as blue, green, or pink) to add some extra pizzazz.

Need help applying false lashes? This blog article will teach you how to put them on like a true pro!

Beautiful woman on color eyelash extension procedure in spa salon. Concept fashion

11. Monochromatic Makeup

Monochromatic makeup is another trend that’s here to stay in 2022. This look involves using shades of the same color to create a cohesive and harmonious look. You can use any color you want – but we recommend sticking to neutrals like blacks, whites, browns, and grays.

First, apply a light shade of color all over your eyelids. Next, use a darker shade to contour your eyes. Finally, add a bolder hue to the center of your lids for maximum impact.

12. Negative Space Liner

Negative space eyeliner is a trend that’s been on the rise for a few years now, and shows no signs of slowing down in 2022! This unique makeup trend involves using eyeliner to create “negative” spaces around your eyes. This can be done in any style you want – from thin, precise lines to thick, dramatic strokes.

If you’re new to this trend, start by using a black eyeliner to create the negative spaces. You can then experiment with different colors and styles to find what works best for you.

13. Blush Draping

Blush draping is another makeup trend that’s been gaining popularity in recent years. This look involves using blush to contour and sculpt your face. You can use any color you want, although we personally recommend sticking to shades like peach, pink, and coral.

To create blush draping, start by applying a light layer of blush to the apples of your cheeks. Then, use a darker shade to contour your cheekbones and jawline. Lastly, add a highlight color to the top of your cheeks to finish off the look!

Makeup trends in-post image 5

14. Double Winged Eyeliner

Double winged eyeliner has been popular since the 1960s; periodically making a routine comeback in the decades since. Well, it’s back now – and needless to say, in 2022, it looks to be here to stay!

This hot makeup trend involves creating an outward wing both above and below the eye. You can use any color or style of eyeliner you want, but we recommend sticking to black for a classic look. To take this look one step further, you can also fill in the negative space between the two wings with a white hue.

This will help create the added effect of opening the eye up even more!

15. Diffused Lips

Finally, when it comes to the makeup trends that are in right now, our list would be incomplete without mentioning diffused lips! This look involves using lip liner to create a soft and blurred effect around the edges of your lips. You can either go with a nude shade or a bright color – it’s up to you!

If you’ve never tried diffused lips before, start by first lining your lips with a light-colored lip liner. Afterwards, fill in the center of your lips with a lipstick or gloss. Finally, use a brush (or your fingers) to blend the edges of the lip liner so that it looks natural and seamless.

Dream of Becoming a Professional Makeup Artist? Get Certified with QC Makeup Academy!

The beauty industry is highly saturated and extremely competitive. If you want to pursue a professional career as an MUA, a love for makeup won’t be enough for you to succeed. The only real way to achieve any sort of success is to first get properly trained and internationally-certified.

That’s where QC Makeup Academy comes in!

Our school is globally-recognized and accredited with an A+ ranking by the Better Business Bureau. Our wildly popular programs cover everything from personal and professional makeup artistry, skincare consulting, hair styling, fashion styling, virtual services, business training, and more!

Makeup professional training

The best part?

ALL of our courses are self-paced and done right from the comfort of your own home (yes, even the hands-on training – of which there is tons)! Not to mention, you can easily graduate in as little as 2-6 months… With an internationally-recognized certification + designation to add to your resume!

So, our only question for you now is: what are you waiting for?

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17 Makeup Trends in 2022 You’ll Want to Try!

By Makeup Tips and Tricks, Makeup Trends No Comments

Do you love all things makeup? Dream of a career as a professional MUA? Then here are 17 upcoming makeup trends in 2022 that need to be on your radar!

17 of the Hottest Makeup Trends in 2022

#1. Natural Skin

Over the course of the COVID-19 pandemic, many of the world’s hottest makeup trends saw a shift back towards more simplistic, natural looks. Embracing one’s fresh-faced, authentic inner glow quickly became the new norm… and this won’t be going anywhere in 2022!

So, embrace the skin that you’re in and show it off with pride!

Want your skin to look its best? Get properly trained and certified in skincare by enrolling in QC Makeup Academy‘s online Skincare certification course! In as little as 2-6 months, you’ll become a master of your own skincare game – and be able to get paid to help others with theirs, too!

Makeup trends using makeup theory to understand skin types

#2. A Bold Lip

In terms of hot makeup trends in 2022, we’d be making a HUGE mistake by not including a stunning, bold lip. After all, this is one of those beauty trends that’s been around forever – and rightfully so.

A nice, bold lip can pair effortlessly with almost any look. It can accentuate a dramatic, smoky eye, or give some POP to an otherwise soft, natural glam application. Either way, a bold lip has been popular for as long as we can remember.

So, it’s absolutely no surprise that it’ll continue being just as popular for countless years to come!

#3. Embracing “Imperfections”

This makeup trend ties back to the first one on our list, in that it’s all about accepting who you are and what you look like in all of its forms. Imperfections are beautiful. At their core, they’re what make us who we are as individuals.

So, as we welcome 2022, don’t try so hard to cover up your “flaws”. Rather, be proud of all the little quirks that make you, YOU! Remember: confidence and self-love are the sexiest qualities a person can have.

(And, hey, if you struggle with that, we totally get it. All we’re saying is, give it a try. We have no problem showering you with all the love and support you need until you feel within yourself!)

#4. Colorful Eye Makeup

Playing around with boldly colored eye looks has been a thing throughout all of history. Back in the 80s, for example, eyeliner was worn in all sorts of crazy hues, as was eye shadow. Since then, this long-standing makeup trend has had its up and downs, in terms of popularity.

But in recent years, it’s made quite the comeback!

A striking, colorful eyeliner can elevate nearly any look and give it a unique edge. Moreover, this trend can also be a great go-to if you don’t feel like wearing much on a given day, but still want to add a little va-va-voom to your appearance. (I’m thinking a bright, colorful liquid eyeliner to create a sleek cat-eye on an otherwise au natural face!)

Beautiful Asian woman with bold, dramatic eye makeup, makeup trends

#5. Natural, Fluffy Brows

Since we’re reminiscing, remember in the early 2000s when pencil-thin eyebrows were all the rage? Yeah… That time was a lawless wasteland… 😅

In the years since then, the trend has shifted in the opposite direction. These days, and as we’ll continue to see in 2022, it’s all about those natural, full brows. After all, our eyebrows help frame our faces and give us a healthy-looking glow.

If you’d like some tips on achieving this gorgeous look with your own eyebrows, this article by Greatist will teach you everything you need to get started!

#6. Neon Shadow

Hey, remember that time back in the 90s when blue eyeshadow was a thing? Okay, this makeup trends is basically like that – but better.

In recent years, bold, colorful eye looks have started trending again. If done improperly, with a lack of fundamental makeup technique, the results can be a little… well… scary. However, when done right, you’ll create something truly stunning.

It’s not just us who predicts this makeup trends in 2022 either! In fact, the Spring/Summer 2022 Fashion Week runways had a lot of models and celebs alike sporting dramatic, colorful eye looks. And if it’s Fashion Week-approved, you know this is a trend train to hop onto ASAP!

#7. Embellishments

According to Vogue, embellishments “catapult otherwise bare complexions to a different dimension”. For this reason, it’s one of the hottest makeup trends we can expect to see in 2022.

But what exactly are embellishments? This trend first started back in the disco era, and is all about adding a little (or a lot of) pizzazz to any given makeup look. Embellishments can be added to eyes, lips, brows, cheekbones, and so much more through the use of gems, jewels, sequins, crystals, etc.

You can even take things one step further by using any of the above items to create the illusion of 3D embellishments. So long as you’re feeling creative, you can get as funky as your heart desires!

Makeup trends in 2022 in-post image 3, eye makeup embellishments

#8. Dyed Brows

Note: Let me preface this by saying that when dyeing any hair on your body, it’s always safest to seek out the expertise of a certified professional (namely, a trained hair dresser). Therefore, when we discuss dyeing your brows here in this article, we do NOT recommend doing this yourself. Rather, consult an expert and have the dye job done properly, in a professional environment.

As I mentioned earlier, eyebrows are one of the single best ways to frame the face. Because they’re a natural focal point, there’s also a LOT of room to get playful, make your brows stand out, and use them as a statement-maker.

For this reason, getting creative with our brows is a trend that’s gotten pretty hot over the past few years – and is something we’ll keep seeing in 2022. While many are choosing to dye their brows one solid, vibrant color (often, in contrast to the color of hair on their heads), you can also do partial dye jobs, if you’d prefer.

That said, if you’re not comfortable with the commitment that comes with permanently dyeing your brows, never fear! You can use your professional makeup training and knowledge of core techniques to instead use makeup to create a similar effect.

#9. Russet-Flushed Eyes

Another makeup trend worth knowing about in 2022 is russet-flushed eyes. Other popular hues in-line with this trend would also be pink and/or peach. One way to maximize this trend would be to use these colors as an eyeliner. Another would be to go full-out and use them as eyeshadow, both on top of and below your eyelids.

Pro Tip: You can achieve a pretty whimsical look if paired with an otherwise natural application. Take it one step further by finishing off your look with a bold lip!

#10. Purple Blush

If you’ve ever found yourself on the beauty side of TikTok, you’ve likely seen this makeup trend already. More and more makeup connoisseurs are now sporting purple blush, which is why countless beauty sources are predicting this trend to continue with full force in the New Year.

If you like this particular trend and want to give it a try, we recommend either cream or powder blushes in violet, lavender, or plum colors. These seem to work best on a wide array of skin tones (and undertones) while delivering the most aesthetically-pleasing results!

Purple blush colors, makeup trends

#11. Face Paint (But for Adults)

As kids, didn’t we all love to have our faces painted at one point or another?

This awesome makeup trend of 2022 will allow us to tap back into our childhood – except with a mature, grown-up twist! Spotted at shows like Rodarte and Paul & Joe, the beauty industry can expect to see an increase of whimsical, artistic expression being incorporated into makeup applications.

For example, rainbows, clouds, flowers, and galactic imagery have become quite popular staples of this trend. Really, though, you can get as imaginative as you want. Let your creativity guide you and see what you can come up with!

#12. Lower Waterline Eyeliner

Yes, winged eyeliner and cat eyes will always be a popular makeup trend. However, the beauty industry has seen a bit of a shift down south as of late – wherein the focus of eyeliner is now more below the eye than above it.

Of course, this particular trend won’t necessarily work for every makeup look. It’ll be up to you to apply it at your discretion, based on what you’re trying to achieve and what the makeup is being worn for. For example, bold eyeliner on the lower waterline might not be the most appropriate choice for a bride on her wedding day.

But it most definitely can be the right choice for a high fashion editorial look, runway look, or for performance art!

#13. Eyebrow-High Shadow

I won’t lie – whenever I think of eyeshadow going all the way up to the brows, I can’t help but picture Mimi from The Drew Carrey Show. Rest assured, this is NOT what we’re referring to when we discuss this makeup trend.

Instead, what we’re talking about is eyeshadow properly blended up to the eyebrow (and, of course, with hues that compliment the overall look and skin complexion). When executed using proper, professional technique, this look is absolutely perfect for editorial looks and/or high fashion photography.

If you’re someone who likes going out of the box, taking risks, and getting experimental, this is definitely one trend you’ll want to try in 2022!

Makeup trends in 2022 in-post image 5, eyeshadow up to eyebrows

#14. Creamy, Warm Bronzer

This makeup trend in 2022 will be especially useful for you if you offer bridal makeup services as part of your business. Indeed, the demand for soft, brown tones is here – and moreover, it’s here to stay.

The beauty of brown hues is that it naturally warms up any complexion. While it’s forever a popular go-to for brides’ eye makeup, we also recommend incorporating it into their bronzer application. This will add a subtle, sun-kissed touch to their already glowing skin (which is always perfect for wedding photos, regardless of the season).

#15. Pastels

The pastel craze has been at its pique for quite some time now, and it shows no signs of ebbing or slowing down next year. These soft yet bright pops of color can turn an otherwise natural look into something funky and distinctive. On the other hand, it can be added to an already dramatic application in order to enhance it that much further.

When playing with pastels, you can incorporate them into your makeup look via:

  • Liquid eyeliner
  • Graphic eyeliner designs
  • Eyeshadow(s)
  • Lipstick or lip stains
  • Embellishments
  • Brow colors
  • Blush
  • And more!

#16. Juicy Textures

According to M.A.C Cosmetics’ senior national artist, Keri Blair, “juicy textures are going to be huge for 2022”. Now, you might be looking at this and wondering, “What are ‘juice textures’?”

Think of it this way: you know what it looks like when you apply a fresh coat of shiny lip gloss?

That’s basically it in a nutshell – except for this trend, it can be applied in other areas of the face as well.

Dewy, shiny lip and/or eye products will be your best bet if you want to to jump on this trend. Use these as finishes on lip and/or eye applications. Blair also recommends taking it one step further by focusing on “fun, berry shades”.

Makeup trends in 2022, in-post image 6, shiny lip gloss on lips

#17. Clean, Safe Beauty Products

This trend isn’t so much a makeup look as it is a makeup lifestyle. These days, consumers want the peace of mind in knowing that the products they’re buying are ethically-sourced, cruelty-free, and eco-friendly. What’s more, you want to ensure that they’re actually good for your skin and won’t cause any unwanted damage.

So, we recommend doing your research before purchasing any new items, regardless of how well-known the brand may be. For instance, this article by Eco Friendly Habits, lists their Top 15 organic and toxic-free makeup brand suggestions. In contrast, this article by Her Agenda provides a list of brands to avoid.

It’s also just as important that your skincare products contain only the most trustworthy ingredients. Not sure which ingredients to look for and which to steer clear of? Watch this informative webinar, hosted by QC Makeup Academy executive instructor and celebrity MUA, Nathan John!

Which of these makeup trends in 2022 are YOU most excited to try out? Can you think of any others to add to this list?

Share your thoughts with us in the comments below! 💕

Dream of a career as a professional makeup artist? Earn your internationally-recognized certification in as little as 2-6 months by training online with QC Makeup Academy today!

TikTok makeup hacks article, Apr 22 2021, Feature Image

Do These 5 Viral TikTok Makeup Hacks ACTUALLY Work?

By Makeup Tips and Tricks, Makeup Trends, QC Student Ambassador No Comments

There are countless trending TikTok makeup hacks floating around out there… but do they actually work? QC Makeup Academy’s Student Ambassador, Amanda Ramey, is on the case and aims to find out once and for all!

Testing 5 Viral TikTok Makeup Hacks

Amanda Ramey is a professional makeup artist and a graduate of the following QC Makeup Academy certification programs:

  • Master Makeup Artistry
  • Pro Makeup Workshop
  • Airbrush Makeup Workshop
  • Special FX Makeup

In the following video, Amanda uses her professional knowledge and experience to test 5 popular TikTok makeup hacks. Her goal? To see if they achieve what they say they’ll achieve – or if they fail the test!

Want to connect with Amanda directly? Join QC Makeup Academy’s Virtual Classroom on Facebook today!

To Recap…

Amanda reviewed and tested out the following makeup hacks (as made popular on TikTok):

  • Face Lift Concealer Hack (1:02 – 3:27). After testing out this hack, keeping in mind the professional training under her belt, Amanda gave it a score of 9/10.
  • Fork Contour Hack (3:29 – 5:25). Scoring the lowest of all 5 viral TikTok makeup hacks, this one earned a painful (but warranted) 0/10 rating from Amanda.
  • Blush Hack (5:27 – 7:18). Thanks to this makeup hack’s accurate techniques and correct application, Amanda gave it a solid 10/10!
  • Eyebrow Tweezer Hack (7:20 – 10:04). There is so much wrong with this hack, we don’t even know where to begin. In fact, it got Amanda go shook that she didn’t even remember to rate it… But based on her reaction after trying it out, we think she probably gave it a -5/10.
  • Eyeliner Hack (10:05 – 12:50). While this hack technically works, it’s going to make symmetry and matching the other eye a major challenge. For these reasons, Amanda gave this hack a rating of 6/10.

Why NO TikTok Makeup Hacks Can Beat Professional Training

Makeup hacks are fun to try, – and definitely cool when they work as promised. However, they can never truly replace professional training! Learning makeup through social media will never be the same as learning proper practice from industry-trained experts.

Remember: when you learn makeup from influencers, you are only learning how to copy a style. Style is not the same as technique. Knowing only style will forever limit you to being a trend-follower.

Techniques, on the other hand, are the foundations you need to learn in order to be able to create different makeup styles. Technique will arm you with all the skills needed to be able to transcend, get creative, and become a trend-setter.

You need one in order to be able to master the other – but ALWAYS in this order. As the saying goes, “You have to learn to walk before you can run.”

Become a professionally certified makeup artist in as little as 3-6 months by enrolling with QC Makeup Academy today!

QC Makeup Academy Ambassador Amanda Ramey has makeup done by partner feature image

QC Makeup Academy Ambassador, Amanda Ramey: My Partner Attempts to Do My Makeup for Valentine’s Day! [Video]

By Education, Makeup Trends, Makeup Tutorial, QC Student Ambassador No Comments

QC Makeup Academy’s very own Student Ambassador, Amanda Ramey, is here today to show the world just how challenging makeup artistry truly is!

Join Amanda as her partner, Adam, attempts to do a Valentine’s Day-inspired makeup look on her. The thing is, Adam has NO prior makeup training! Without a proper understanding of fundamental theories, principles, and techniques, will Adam rise to the challenge… or realize that being a makeup artist is a LOT harder than it looks?

Find out for yourself by watching the video below!

Want to connect with Amanda directly? Join QC Makeup Academy’s Virtual Classroom on Facebook today!

Why YOU Should Enroll with QC Makeup Academy Today

During a global pandemic, is now really the right time to pursue a new career and gain professional makeup training?

ABSOLUTELY!

Take this opportunity to maximize your time by earning an internationally-recognized makeup certification in as little as 3-6 months. This way, when the world does return to normal, you’ll be ready to take the industry by storm!

Here are just a few quick reasons why you should enroll with QC Makeup Academy today:

  • QC has been a pioneer of online learning since 1984 and has an A+ ranking with the Better Business Bureau!
  • There are plenty of students and alumni who’ve raved about their experience with QC Makeup Academy. Read over 270 reviews here!
  • Train on your own schedule (meaning NO deadlines) and in your own environment with QC’s self-paced, distanced learning!
  • Get a full 2 years to complete your QC Makeup Academy course!
  • Get tutored by a real industry expert and receive thorough audio feedback after every unit!
  • Receive awesome course materials to aid in your training – such as a makeup kit, textbooks, and instructional videos – and refer back to them throughout your career!
  • QC Makeup Academy’s competitive payment plans and tuition are affordable for ANY budget! Plus, take advantage of our monthly promotional offers for even more wicked discounts!
  • Practical assignments will provide you with real-world, hands-on experience!
  • And so much more!
makeup artist doing makeup on client

So, what are you waiting for? Start the career you’ve always wanted today!

makeup trends article feature image

5 Hot Makeup Trends Kicking Off 2021!

By Makeup Trends No Comments

Last year was a total game-changer when it came to popular makeup trends. Now, as we settle into 2021, it’s interesting to see these trends continue to dominate the beauty world. Thanks to COVID-19 still hanging around like a bad guest who can’t take a hint, it comes as no surprise that many of the fads kicking off the New Year are ones that first went viral during 2020’s lockdown.

The thing to remember about makeup trends is that they’re ever-changing. Something can be viral one moment and then fade into obscurity the next. Especially when you throw a pandemic into the mix, it goes without saying that trying to predict this year’s upcoming makeup trends is – in some ways – anyone’s guess. It’ll probably depend on whether things go back to the way they were (pre-COVID) and when.

All that to be said, what we can tell you are 5 of the hottest makeup trends that have helmed the game so far this year!

woman wearing face mask and makeup

5 Makeup Trends 2021 is Seeing So Far…

1. Eyes on the Prize

Eye makeup has been a fundamental trend, in one way or another, since makeup was first invented. But since the pandemic began, it quickly made its way to the top of our priority list! After all, we all still need to wear face masks whenever we leave the house. With our eyes being the only real focal point on our face these days, it only makes sense to use this as an opportunity to make a statement.

Whether it’s a mysterious smoky eye, technicolor lids, or an out-of-the-box liner design – making the eyes POP is already continuing to be a major trend in 2021.

2. Lashes for Days

To build on the above, what would eye makeup be without killer lashes to go with it? Two ways that lashes are already proving to be big in 2021 are through sky-high falsies and colorful mascara. Elevate your glam glow, make that smoky eye even sultrier, or funkify your vibe. Play around and make your lashes stand out from the crowd!

natural makeup look

3. Keep it Simple

While plenty of makeup enthusiasts are not letting COVID-19 get in the way of their full-faced looks, just as many people have embraced the ‘less is more’ approach over the past year. Limited contact with the outside world drastically decreased the need to get as dolled up as we did before. Being cooped up indoors all day reiterated the importance of a proper skincare routine.

As a result, a lot of people took pause, stepped back, and learned to embrace their natural beauty. A minimalistic approach to makeup swept the globe – and this trend hasn’t gone anywhere yet! So far in 2021, we’re still seeing less contouring and more ‘skinimalism’ (as cleverly coined by Pinterest).

Personally, we’re in LOVE with this trend and can only hope it’s here to stay!

4. Long Live the Lips

Just because we have to hide our smiles behind face masks doesn’t meant that lip makeup isn’t still a major trend. Zoom calls and live feeds are more relevant than ever, after all! One trend that already looks to be a huge hit in 2021 is lip makeup – particularly, lip stains.

This definitely makes sense. Long-wear lip products that can hold their own under your mask are in high demand, and lip stains are known to achieve this desired result. Just remember that your lips need hydration, too. If your makeup is matte and drying, simply swipe some lip balm on before application.

1980s makeup trends

5. Nostalgia Galore

We’ve seen throwbacks to previous decades for as long as makeup has been around. But for some reason, ever since the pandemic began, nostalgic makeup of days’ past has become a booming trend. Maybe it’s because, with so much time spent indoors and by ourselves, it’s made us long for simpler times.

Or maybe it’s just because all of these nostalgic looks are totally awesome. (Which, let’s admit it, they are.)

Either way, 2021’s makeup scene has been kicking off with odes to the past. Ariana Grande, for example, has played a major role in bringing 1960s fashion and beauty into the modern day through her music video, “Positions”.

There’s also been a particular love these days for all things 80s and 90s. Maybe it’s because Friends finally got booted from Netflix… who knows? But as a 90s baby with a love of 80s glam, I’m definitely not complaining. In terms of throwback fads, I have to say, I admittedly love this one the most.

Can you think of other makeup trends going viral so far in 2021? Drop a comment below and add to our list! 😘

Become a trend setter by getting professionally trained and certified as a makeup artist! Enroll in QC Makeup Academy’s internationally-leading online makeup courses and transform yourself into an industry expert!

5 Makeup Trends That are Here for Spring (and Coming for the Summer)!

By From the Experts, Makeup Trends No Comments

One of the greatest – and most exciting – things about makeup is that it’s constantly evolving. While there will always be certain classics that’ll never go out of style (such as a simple red lip), makeup trends are forever changing. If you know what’s currently popular, and similarly, what’s on the rise, your makeup looks will always stay fresh and fun!

But where do these new trends come from? You’ll often find that most are inspired by the catwalk, following the collections showcased in Fashion Weeks from all around the globe. Here are 5 makeup trends that celebrity makeup artist, Nathan Johnson, believes are here to stay this upcoming spring and summer!

1. Very blended looks

This look is achieved by taking two similar shades (for example: light pink into darker pink, ivory into light pink, taupe into medium brown, etc.) and then transitioning one into the other.

The lighter color should be applied to the lid of the eye, and the darker pigment will be blended out through the outer corner and crease.  The darker shade should also wrap around the outer corner of the eye and turn into a smoked lower lash line.

This style of eye makeup is blended to perfection! It has no hard lines, with the deeper shade smoothly dissipating below the brow. Gorgeous!

2. The use of vivid colors in unusual ways

This trend-setting makeup look gives a nice nod to the retro 1980’s, Nathan says. Arguably one of the best examples that showcases this is Jeremy Scott’s Spring and Summer 2020 show! As each of the models strutted their stuff down the catwalk, audiences everywhere were stunned at the combination of eccentric, geometrically-inspired outfits, tousled neon wigs, and bold eye makeup.

Notice the way that Scott expertly ties the whole look together through the use of makeup. Specifically, through the bright pops of color on the inner corners of his models’ eyes! This is a great demonstration of how every little detail works in unison to create the final, polished product!

Another example that beautifully demonstrates this trend is Jason Wu’s Spring and Summer 2020 collection. Although these looks fall into the watercolor trend, Nathan notes how the bright hues and overall style “really honor the 80s”!

3. Classic Blue is the Pantone Color of 2020

Every December, Pantone uses trend-forecasting research to announce the upcoming Color of the Year. Based on their findings, 2020’s chosen color is Classic Blue. Pantone states that this pigment instills “calm, confidence, and connection”, while also highlighting “our desire for a dependable and stable foundation on which to build, as we cross the threshold into a new era”.

Given everything currently going on in the world, this definitely rings true!

Whether Classic Blue is incorporated in pops of color, blended looks, or shocks of liner, Nathan notes how it undoubtedly adds vibrancy to the eye. Just check out the amazing effect it has on the makeup and clothing worn by this model! This is just one of the reasons why fashion designer, LaQuan Smith, really stood out during Fashion Week this year!

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Howdy

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4. Color-blocked lids

Color blocking with vibrant, bold hues is a great trend you can incorporate this spring/summer into your makeup, clothing, and so much more! In terms of eye makeup, color blocking is done by choosing one solid eyeshadow shade to apply to your upper lids, followed by a different color to for your lower lids.

There are lots of different ways you can play with this look and get creative! Since spring and summer are typically warmer seasons, you can always pair bright, complementary colors together. Pink and orange are a stunning combo, as is blue with green. You can also use one color, but create a contrast between two very opposite shades.

An incredible example of color-blocked lids that Nathan saw during Fashion Week was from Oscar de la Renta’s Spring and Summer 2020 collection!

5. Soft complexions

As Nathan points out, the interest in “cake face” has seen a tremendous drop through recent years. Instead, people now want their skin to look as real and natural as possible.

For some time, strobing – essentially, extreme highlighting – was a popular trend. When done right, it would give the appearance of shimmery, dewy skin. Unfortunately, a lot of beauty vloggers (many of whom are not professional, certified makeup artists) created a tendency of applying WAY too much. Often, it wouldn’t be done properly. The result gave off a kind of sweaty appearance, rather than the desired, youthful glow.

But Nathan says the strobe is now out! Cosmetic companies have been seeing a major drop in sales for quite some times, signaling the end to that era. Instead, it’s being replaced with softer, more natural-looking glows.

Bonus: Makeup looks Nathan would LOVE to see take off in 2020!

In addition to the above trends, there are a few more makeup looks that Nathan would love to see gain popularity in the upcoming years. Specifically, the following…

1. Dimensional eyeliner

While we’ll always have room in our hearts for the classic cat-eye or winged liner, there’s so much room to explore and get creative! After all, makeup artistry provides you with the freedom to push boundaries. How else do you think new trends are discovered?

Dimensional eyeliner let you think outside the box, through the use of different shapes and patterns. Not only will it definitely make you stand out from the crowd, it’s also a terrific way to express a little extra personality!

Anna Sui expertly illustrated this makeup look into her Spring and Summer 2020 collection. Just look at how playful and pretty the results are!

2. Non-black eyeliners

Speaking of eyeliner, another cool look that Nathan hopes gains even more popularity is unconventionally-colored liner. Given that ‘conventional’ eyeliner is essentially just black (or even brown), this pretty much means ANY color other than this!

Blues, greens, reds, purples, you name it – there’s so much wiggle room this trend can offer! It can amplify eyeshadow, pair with lip color, or even just be worn on its own. One especially gorgeous color we’ve seen is a crisp, white liquid liner along the upper lids. Pamella Roland’s Spring and Summer 2020 Collection showed this off perfectly!

3. DayGlo and fluorescent creases

DayGlo (and other fluorescent colors) are known to dramatically enhance your makeup look! When used on the upper crease of your lids, the attention will naturally draw towards your eyes. Plus, if you’re feeling particularly fierce, the use of bold, funky colors can be incorporated throughout the rest of your look, too.

On the other hand, fluorescent creases can stand entirely on their own and be the star of the show. In fact, by keeping the rest of your makeup look relatively subtle, your DayGlo eyeshadow will naturally pop even more.

Pair it with some thick, luscious falsies and a dark nude lip, like Versace did in her Spring and Summer 2020 Collection! This look is easily one of our favorites.

4. Black red lipstick

If you want your makeup to be daring and make an impression, there’s very little that can compare to a striking, black red lip! If you want a full glam, night makeup look, you can pair it with a smoky eye and dramatic false lashes. However, if you want a more toned-down final result, black red lipstick is also strong enough to be used independently.

Another perk about this trend is that it can work for quite literally anyone. Regardless of your skin tone, eye color, or what-have-you – black red lipstick can turn anyone and everyone into royalty. Don’t believe us? Just take a look at how jaw-dropping it was on this model, as part of Max Mara’s Spring and Summer 2020 Collection!

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@maxmara chic encounters

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5. Lilac drop shadow/lower eyeliner

Commonly referred to as ‘upside-down makeup’, a drop shadow is when you apply a bold color only (or primarily) to your lower lash line. This is an awesome option for those who want to add a bit of pigment to their eye makeup, without committing to the full color across their upper lids.

A drop-shadow can also be accentuated with lower eyeliner. Alternately, lower liner (in the same desired color) can also be worn on its own.

During Fashion Week, Balmain debuted their 2020 Spring and Summer Collection, with models wearing a gorgeous lilac drop shadow and lower eyeliner. As far as colors go, lilac is as effective as it is delicate. Don’t let its soft, gentle tone fool you! When used along the lower lash line, it creates a result a uniquely bold result that can still be worn as an everyday look!

Want to be able to learn how to do all of these trendy looks – and maybe even create one of your own? Get professional makeup artist training and earn your certification from an accredited makeup school! There’s no better time than now to work towards your goals and dreams! Who knows… maybe some day, one of YOUR trends will make it on this list!

Enroll today in the leading online Master Makeup Artistry Course, and earn your professional certification in as little as 3-6 months!