Sarah Cavanagh, Author at QC Makeup Academy - Page 3 of 21 Skip to main content
All Posts By

Sarah Cavanagh

Sarah Cavanagh is a seasoned writer with more than 20 years of experience and a background in English Literature. She has been part of the QC team since 2019, where she manages social media and crafts blog content across multiple schools. When she’s not working, you can find her writing her debut horror/romance novel, Hollowed Ground.

Dec 15
Love2
When to throw away makeup and skincare products Feature Image

When to Throw Away Your Old Makeup and Skincare Products

By Makeup Tips and Tricks No Comments

Updated 2024.

Key Points

  • As soon as makeup and skincare products are opened, they begin to expire due to natural oxidation and the introduction of bacteria.
  • Expired makeup and skincare products can cause skin irritation, dryness, allergic reactions, rashes, breakouts, and even serious infections.
  • 3 ways to tell if makeup has gone bad are: seeing if the product smells bad or not, looking for changes in color or texture, and checking the packaging for an expiration date.
  • Most experts suggest tossing out any (opened) makeup products that haven’t been used in the last 3-6 months. Individual shelf lives vary and depend on the given products, though.
  • Contrary to popular belief, old/expired makeup cannot be cleaned back to a truly healthy, sanitized state. Once it’s expired, just throw it away.
  • Generally speaking, most opened skincare products last for approx. 10-12 months. If unopened and stored correctly, many can last as long as up to 2 years. Again, though, individual shelf lives vary and depend on the given products.
  • You can typically find the expiry date (a.k.a. the “best by” or “use by” date) for makeup and skincare products on the packaging itself – typically either on the bottom, side, or back of the product.
  • Tips for helping your makeup and skincare products last include: keeping them away from heat + direct sunlight, storing them in a cool + dry place, cleaning brushes and beauty blenders regularly with soap and warm water, refraining from sharing/swapping products with other people, and throwing away expired products immediately.
  • QC Makeup Academy has helped 8,000+ students and grads launch successful careers in the makeup and beauty industry.
  • You can become a trained/certified Master International Makeup Professional™ (MIMP™) in as little as 2 months by completing QC Makeup Academy’s self-paced, online Master Makeup Artistry Course.
  • You can become a trained/certified International Skincare Consulting Professional™ (ISCP™) in as little as 2 months by completing QC Makeup Academy’s self-paced, online Skincare Course.
When to throw away makeup and skincare products in-post image 1

Introduction

It’s a brand new year – so now is the perfect time to sort through all of your makeup and skincare products, and get rid of anything that’s old or expired! After all, there are definite expiration dates that you should be aware of… And not paying attention to them can have damaging effects on your skin.

In this article, we’ll reveal when to throw away your makeup and skincare products. This way, you can keep your skin its healthiest!

So, let’s find out when to throw away old makeup and skincare products!

Makeup

What Happens To Makeup As It Gets Old?

Makeup products don’t last forever. In fact, as soon as you open them, they begin to expire. This is due to natural oxidation and the growth of bacteria. And when makeup gets old, it can cause irritation, breakouts, and other unwanted reactions on your skin.

Pro Tip: Here are 6 reasons why your makeup products are likely bathing in bacteria – and what to do about it!

How to Tell When Makeup Products Have Expired

There are a few ways to tell when your makeup products have gone bad. The first is the smell test – if it smells rancid, then it’s probably time to toss it. You can also look for changes in texture or color, as this is another good indication that the product has expired. Finally, you may want to check the packaging for an expiration date.

What Happens When You Use Old/Expired Makeup?

Using old/expired makeup can lead to a variety of skin issues, such as:
  • Irritation;
  • Rashes;
  • Allergic reactions;
  • Breakouts;
  • Dryness, etc.
Not only that – it can also make your skin look dull and aged due to the oxidation process. So, if you want to keep your skin looking its best, be sure to throw away any old or expired makeup!

Become a certified MUA and start booking clients in as little as 2 months

Start your professional makeup training with QC Makeup Academy today

VIEW OUR COURSES

So, How Often Should You Get Rid Of Your Makeup?

Most experts suggest tossing out any makeup that you haven’t used in the last 3-6 months. Of course, the shelf life may vary, depending on the product. (We’ll delve more specifically into different products momentarily!)

In general, though, whenever you purchase any makeup products, be sure to find and note its expiration date. From there, you can make things easier for yourself by setting reminders or writing yourself little notes to remind you when it’s time to toss out your products.

And as we mentioned earlier, it’s also a good idea to regularly check your makeup products for any changes in smell, color or texture. After all, these can all be signs that it’s time to throw them away!

When to Throw Away Makeup Products

When to throw away makeup and skincare products in-post image 3

Where to Find the Expiration Date on Makeup Products

Most makeup products should have an expiration date printed somewhere on the packaging or label. If you don’t see anything that explicitly says ‘expiration date’, then it’s a good idea to check for a ‘best by’ or ‘use by’ date. You should be able to find this by looking at either the bottom, side, or back of the product. This will tell you how long the product is good for and when it should be replaced.

It’s also important to keep in mind that your makeup products may expire sooner if they’ve been exposed to extreme temperatures/humidity or simply haven’t been stored/taken care of properly. When in doubt, replace your products as soon as you can to make sure that your skin stays healthy and free from bacteria!

“Can’t I Simply Clean Old Makeup? Do I Really Need to Throw It out?”

The short answer is no – you should not attempt to clean old makeup products. When it comes to eye shadow, eyeliner, and other products that come in a powder form, the bacteria buildup may be too deep into the product and simply can’t be removed.

Liquid makeup products (such as foundation or concealer) tend to expire much faster due to the bacteria that can form from being exposed to air. When it comes to makeup and skincare products, we always recommend replacing them as soon as they become expired or look like they have been used too much.

Bottom line? When in doubt, throw it out! Not only will this help you stay safe and healthy; it’ll also keep you looking fabulous!

Become a Master International Makeup Professional™ all from the comfort of your own home

Train online with QC’s self-paced certification programs

GET STARTED TODAY

Skincare Products

What Happens to Skincare Products as They Get Old?

Most people don’t realize this, but using expired skincare products can actually be really damaging to your skin. When skincare products get old, the active ingredients start to break down and become ineffective… Meaning that they won’t give you the same benefits as when they were fresh!

Additionally, bacteria can start to form on the surface of the product, which can be really bad for your skin if you don’t clean it off regularly. When this happens, it’s important to throw away the product and invest in a new one.

What Happens When You Use Old/Expired Skincare Products?

Using expired skincare products can cause a number of issues, including:
  • Irritation
  • Breakouts
  • Dryness
  • Allergic reactions
  • Redness
  • Bacterial infections
Furthermore, as we mentioned above, using expired skincare products won’t actually be beneficial for your skin – or helping you achieve the goals you have for your skincare routine. Basically, you should always check the expiration date and replace skincare products as soon as they become expired. This will help keep your skin healthy, safe, and looking/feeling its best!

What is the Shelf Life of Skincare Products?

In general, most skincare products (once opened) have a shelf life of 10-12 months. If left unopened and stored correctly, many skincare products can last up to two years. That said, the shelf life ultimately varies, depending on the type of product and how you store it.

For example, products that come in a pump or spray bottle often have shorter shelf lives than products that come in a jar or tube. Additionally, storing your skincare products in areas with excessive heat or humidity may – and probably will – cause them to expire sooner than expected.

The best way to keep track of your skincare products’ expiration dates is to check the bottom, side or back of the product for a ‘best by’ or ‘use by’ date. Then, set yourself reminders to replace them as soon as they become expired.

Pro Tip: Here are 10 steps to properly understanding skincare labels and ingredients!

Interested in a career as a Skincare Consultant?

Become an International Skincare Consulting Professional (ISCP) in as little as 8 weeks

QC'S SKINCARE COURSE

How to Tell When Skincare Products Have Expired

When it comes to liquids, the product may change in consistency or color – often becoming darker or runnier than usual. For powders and creams, they may become lumpy or discolored. When this happens, they should be immediately thrown away.

Additionally, you may notice a foul odor or a change in the scent of your skincare product when it has expired. This is often an indication that bacteria has started to form on the surface of the product. Again, if this happens, throw it away and invest in a new one.

What Happens if You Get an Infection?

While you may be tempted to just wait it out and hope things clear up on their own, we don’t recommend this. If your skin has become inflamed, red, or irritated after using an expired product, it’s important to see a doctor as soon as possible.

Depending on the severity of the infection, they may prescribe antibiotics or other treatments to help clear it up. Better to be safe than sorry, right?

After all, in some cases, infections caused by using old makeup and skincare products can be serious! For example, staph infections can lead to long-term skin damage and even scarring. So, it’s important to take the immediate, necessary steps towards healing.

How to Make Your Makeup and Skincare Products Last

It all boils down to properly taking care of your products! Here are a few things you can do:
  • Keep them away from heat and direct sunlight
  • Check expiration dates regularly
  • Don’t share or swap old products with friends (as this can lead to bacteria and infections)
  • Store them in a cool, dry place
  • Clean brushes and beauty blenders regularly (with soap and warm water)
  • Throw away expired products immediately
By following these tips, you’ll be able to maximize the shelf life of your makeup and skincare products, as well as avoid any potential infections.

Join the QC Community today

We’ve helped over 8,000+ students and grads launch successful careers in the makeup and skincare industries!

START YOUR CAREER
Dec 08
Love0
Frequently asked questions for hair stylists Feature Image

40 Frequently Asked Questions for Hair Stylists (and Their Answers)

By Hair Styling No Comments

As a hair stylist, you will likely be asked a lot of questions throughout your career. Similarly, if you’re thinking of booking with a hair stylist, you may not know where to start – or what to ask. In this article, we’ll go over (and answer) 40 of the most frequently asked questions for hair stylists! We hope that this information will help those:

  • In need of guidance when it comes to choosing a hair stylist;
  • Working transparently with clients;
  • Looking to ask the right questions.

So, let’s get started!

Common Questions You’ll Hear as a Hair Stylist

First, let’s take a look at the sort of questions you’ll get if you yourself are a professional hair stylist…

Frequently asked questions for hair stylists in-post image 1

Q: “Can you cut and/or dye my hair?”

A: No, as a hair stylist, you are not trained or qualified to make any chemical and/or permanent changes to a client’s hair. This would fall under the job description of a hair dresser, rather than that of a hair stylist. By the same extension, you would not be able to:

  • Perm their hair
  • Perform any chemical treatments to their hair
  • Install permanent hair extensions

Learn more about the similarities and differences between hair stylists vs. hair dressers!

Q: “What hair services do you offer?”

A: As a hair stylist, you are qualified to offer the following services:

  • Cutting and styling men’s, women’s, and children’s hair
  • Temporary blow-drying
  • Applying temporary coloring products like wax sprays or colorful gels
  • Creating updos, half updos, down hairstyles, and braiding for special occasions

Q: “How healthy is my hair/scalp?”

A: It’s important to answer this question honestly and accurately. As a hair stylist, you must be able to assess the health of your client’s scalp and hair in order to provide them with the best advice on how to take care of it. In order to do so, you should:

  • Perform a full scalp/hair inspection
  • Check for signs of damage such as split ends or brittleness
  • Inquire about their current hair care routine

Q: “Do you offer any styling tips or advice?”

A: Yes, of course! This is a great way to make sure that the client leaves your salon feeling satisfied with their new look. Make sure to use plenty of product and tell them which products they should use at home in order to keep their hair looking its best.

Q: “How often should I be shampooing and conditioning my hair?”

A: This can vary greatly, depending on individual hair type. However, as a general rule of thumb, most people should shampoo their hair every other day and condition it once or twice a week for best results.

With that in mind, here’s what you can recommend, based on their hair type…

Hair Texture:

  • Straight: Shampoo every other day, condition once or twice a week.
  • Wavy: Shampoo every 3 days, condition 1-2 times a week.
  • Curly: Shampoo every 4 days, condition 2-3 times a week.
  • Coily: Shampoo every 5-7 days, condition 3-4 times a week.

Hair Structure:

  • Fine: Use a lightweight shampoo and conditioner.
  • Medium: Use a mild cleanser and rinse out conditioner.
  • Thick: Use a volumizing shampoo and deep conditioner.

Scalp Moisture:

  • Dry: Use a nourishing shampoo and conditioner.
  • Normal: Use a moisturizing shampoo and conditioner.
  • Oily: Use a clarifying shampoo and light conditioner.

Need help identifying your hair type? This chart, courtesy of Function Of Beauty, will point you in the right direction!

Q: “What hair styling tool will I need to use at home to replicate this look?”

A: Once you’ve finished styling the client’s hair, it’s important to provide them with a list of the products used. Plus, you should list any tools they’ll need in order to replicate their look. This could include items such as:

  • Curling irons
  • Flat irons
  • Blow dryers
  • Products like texturizing sprays, mousses, and gels, etc.

Q: “My hair is burnt. What should I do?”

A: Unfortunately, this is something that can happen when using too much heat when styling. It’s important to be honest and tell the client that they should avoid further heat styling until their hair has been treated by a professional with the right qualifications for such a task. Professional treatments could include using specialized products such as protein masks or keratin treatments to help repair their damaged hair.

Finally, make sure to emphasize the importance of using a heat protectant prior to any future heat styling, in order to prevent further damage!

Q: “How much do hair stylists make?”

A: Throughout your career, you may get asked this questions by clients who are also thinking of pursuing a job in this field. Because there’s no clear-cut answer to this question, you can let them know that salaries vary and depend on things like:

  • Experience
  • Qualifications
  • Skill set(s)
  • Whether they run their own business, are a freelancer, or work for an employer, etc.

Should you want to be a bit more specific, you can always give them a general yearly salary range based on the country you live in:

  • United States: Between approx. $20,900 and $68,200 USD annually (Source: Salary Expert).
  • Canada: Between approx. $29,000 and $64,000 CAD annually (Source: Glassdoor).
  • United Kingdom: Between approx. £23,400 and £39,500 GBP annually (Source: Talent.com).
  • New Zealand: Between approx. $19,700 and $66,200 NZD annually (Source: Salary Expert).
  • Australia: Between approx. $40,000 and $71,000 AUD annually (Source: Payscale)

“How Much Does a Hair Stylist Make an Hour?”

Again, since this can vary depending on a number of factors, it’s best to provide an average hourly rate (if you really want to get into the nitty gritty details). Depending on the country you live in as a hair stylist, you can make:

  • United States: Between approx. $17-$28 USD per hour (Source: Talent.com).
  • Canada: Between approx. $15-$23 CAD per hour (Source: Talent.com).
  • United Kingdom: Between approx. £7-£11 GBP per hour (Source: Payscale)
  • New Zealand: Between approx. $16-$26 NZD per hour (Source: Glassdoor).
  • Australia: Between approx. $21-$30 AUD per hour (Source: Payscale).

Q: “How long does it take to become a hair stylist?”

A: It really depends on where you get your training from. Some hair stylists opt to get their credentials from a cosmetology school. This typically takes between 8 months and 2 years, depending on the program you choose.

Other stylists decide to gain experience by working in salons as an apprentice. This route usually takes 3-4 years.

You can also obtain a certificate or diploma through online courses, such as the Hair Styling Essentials Course taught by QC Makeup Academy. Since this program is entirely self-paced and done right from the comfort of home, YOU get to decide when you graduate!

(As a point of reference, if you were to devote just 1-2 hours per week to this QC course, you could earn your internationally-recognized Hair Styling Essentials certificate in as little as 2 short months!)

Want to learn more about QC Makeup Academy’s self-paced, online Hair Styling Essentials Course? Check out the full course curriculum!

Hair stylist in colorful hairstyle looking at mobile phone while working on woman's hair. Woman showing her preferences to the hairstylist in mobile phone at the salon.

Questions to Ask a Hair Stylist

Next, let’s talk about the questions that you – as the client – should ask your hair stylist before booking an actual appointment. Here are a few of the most important ones…

Q: “Do you have any experience with my type of hair?”

A: It’s important for your stylist to be familiar with the type of hair you have. Questions like this will help you gauge how experienced your stylist is. Plus, it can also give you more insight into their overall skill set.

Q: “What are your areas of expertise?”

A: Your hair stylist might specialize in things such as updos, color services, straightening methods, etc. Asking this question can give you a better understanding of what your stylist is capable of doing!

Q: “Do you use professional products?”

A: Ask to see what kind of products they use on clients’ hair, as well as which ones they recommend for your specific hair type. Professional products can make a huge difference in terms of quality and longevity! Not to mention, if a hair stylist is only working with lower-quality products and/or tools, this can be seen as a reflection of the type of work they’d do on your hair.

Q: “Can I see your hair styling portfolio?”

A: Any hair stylist worth your consideration should have a professional portfolio to show you. This is especially the case if that hair stylist has been in the industry for a while!

The purpose of the portfolio is to be able to show you their past work. Ideally, this work should reflect various different styles, techniques, and areas of expertise.

Seeing a hair stylist’s portfolio is important for you to get an idea of their styles and techniques, as well as the results they’re realistically capable of achieving.

Q: “Do you offer consultations or trial services?”

A: It’s always a good idea to ask your hair stylist if they offer consultations prior to actually booking an appointment. This can help you get a better sense of the type of work they do and whether or not their style aligns with yours.

In terms of trial services, this is especially important for anyone that’s looking to book a more complicated service, such as an up-do or color service. A trial run will ensure that you’ll be happy with the results.

Q: “What are your qualifications as a hair stylist?”

A: This is an especially important question to ask if you’re looking for a more experienced or upper-level hair stylist. It’s totally fine to ask what kind of qualifications and credentials they have, as well as where and when they received their training.

The answers to these types of questions can help give you peace of mind that the individual you are booking with is knowledgeable and experienced.

Q: “How long have you been a hair stylist?”

A: This is another important question to ask in order to gauge a hair stylist’s experience level. Generally speaking, the longer someone has been in the industry, the better!

Furthermore, asking this question can also help you determine if they’re up-to-date with the latest hair styling trends and techniques.

Q: “What are your rates?”

A: It’s always a good idea to ask about their pricing before booking an appointment. Most hair stylists will have different rates for various services, so it’s important to make sure that you understand exactly what you’re paying for and why.

Most importantly, don’t be afraid to shop around – price is often a reflection of quality and experience!

Q: “Do you offer any discounts or loyalty programs?”

A: Discounts and loyalty programs can be a great way to save money while still receiving quality services. Ask your hair stylist if they offer any such incentives or programs.

Most salons will have some type of deal that you can take advantage of. So, it’s definitely worth inquiring about!

Q: “Do you have a website?”

A: This is an especially important question if the hair stylist is a freelancer or running their own business. Having a website is essential for any serious hair stylist! After all, it can provide you with valuable information about their services, rates, contact information, and portfolio.

If the hair stylist is running their own business and doesn’t have a professional website, this could be a sign that they’re either new to the industry or not taking their work seriously. Therefore, it’s best to proceed with caution if you’re thinking of booking with them.

PRO TIP: Make sure their website contains these 7 essentials items!

Q: “Can I find you on social media?”

A: This is the kind of questions that’s useful, regardless of whether the hair stylist works independently or for an employer. Here’s why:

  • Social media is a great way to stay connected with your hair stylist!
  • You can get updates on any special offers they may have!
  • You can check out more of their work that may not be included within their portfolio!

Q: “Can you provide references?”

A: A reliable stylist should be able to provide you with references from past clients who have been satisfied with their results. Taking the time to read these reviews can give you a better idea of what to expect from their services.

Having references also adds an additional layer of trustworthiness and credibility, which is always a plus!

Q: “Do I need to come to you or can you travel to me?”

A: If you’re in need of a hair stylist for a special event (such as a wedding), it’s important to clarify if they are willing to travel and what the associated fees may be.

Also, make sure to ask how far in advance you need to book their services if they do need to travel to you!

Q: “Do you offer virtual hair styling services?”

A: You may require virtual services for a number of reasons, such as:

  • The hair stylist you’re interested in doesn’t live/work in your area
  • The event you need your hair styled for is a destination one
  • You’d like to learn first-hand styling techniques from the comfort of your own home, etc.

In any case, virtual hair styling services have become increasingly popular over the past few years. So, it’s worth asking if your hair stylist offers this type of service.

Keep in mind that there may be additional fees associated with virtual styling, so make sure to check on this in advance as well in case you need to include it within your budget!

Q: “Do you have a contract?”

A: Depending on the environment the hair stylist works in, there may or may not be a contract for you to sign. For example, if the stylist is employed by a salon, there likely won’t be one. However, if the hair stylist works as a freelancer or small business owner, it’s quite common to have some type of contract in place.

So, make sure to ask about this beforehand. And if they do provide you with a contract, read it over carefully. This will help ensure that you’re aware of any terms and conditions that may apply!

Q: “What’s your cancellation policy?”

A: It’s always a good idea to ask about the cancellation policy. This will help avoid any potential misunderstandings when it comes time to cancel an appointment. It’ll also help you avoid losing any money in the event that there’s any sort of cancellation fee.

Most salons have a strict 24-hour notice policy. If the hair stylist is a freelancer or business owner, their own policy may be the same – or it may be different. So, make sure you know what their specific rules are beforehand!

Q: “Do I need to tip my hair stylist? If so, how much?”

A: Tipping your hair stylist is a great way to show your appreciation for the quality of their work. And while it’s not mandatory by any means, generally speaking, it’s customary to tip between 15-20%. That said, some people choose to leave more or less depending on their satisfaction with the end result.

Ultimately, it’s up to you as the customer!

Frequently asked questions for hair stylists in-post image 3

Questions to Ask Your Clients During the Consultation

Finally, let’s circle back and assume that you’re the professional hair stylist. Of course, you’ll want to ensure that the client feels comfortable and safe during the consultation. Moreover, you’ll want to walk away from the consultation with a firm understanding of their needs.

So, here are some essential questions to ask prospective clients during the first consultation…

Not yet a professional hair stylist – but want to be? This comprehensive guide will show you how to become one in as little as 5 easy steps!

Q: “How did you hear about [my business/the salon]?”

A: This question will help you gain insight into any potential referral sources that could be beneficial for your business. Additionally, it may give you an idea of what type of marketing efforts have been the most successful so far!

Q: “Do you know your hair type?”

A: Knowing the client’s hair type is essential, as it will play a major role in determining what products and techniques you’ll use. If they don’t know their hair type, encourage them to bring in photos of themselves with wet and dry hair!

Q: “What are you hoping to achieve with this hairstyle?”

A: Ultimately, you want to make sure that the client walks away with a style they’re happy with. Asking this question will help you gain additional insight so that you can provide them with the best possible outcome.

Q: “Is this for a specific event?”

A: If the client is getting their hair done for a special event, make sure you know what it is. This will provide additional context and help you craft the perfect style to suit the occasion.

Q: “When is this event?”

A: If your client answered “yes” to the previous question, it’s important to get an understanding of when the event is. From there, you craft a strategy for timeliness and ensure that the client has their hair looking great in time for the event!

Q: “What are you looking to get done?”

A: This may seem like a no-brainer, but you obviously can’t do your job as a hair stylist if you don’t know what the client wants – and if you’re capable of providing it to them. So, make sure you get a clear understanding of what they’re looking to achieve. This will ensure that both parties are on the same page and expectations can be met!

Q: “What products do you use on your hair?”

A: It’s always beneficial to have an understanding of the type of hair products the client uses on their hair. From there, you craft a strategy as to what type of products and techniques you’ll use during the hairstyling process!

Q: “Do you have any allergies or sensitivities?”

A: This is a VERY important one! You’ll want to make sure your client doesn’t have any allergies or sensitivities that would cause an adverse reaction. So, make sure you get very clear answers on this one!

Q: “Do you have any hair styling preferences?”

A: Asking this question is essential, as it helps make sure that any preferences the client has are taken into account. For instance, some clients may have a preference for updos, whereas others may prefer to wear their hair down. By asking this question, you can make sure that their hair is styled exactly how they want it to be!

Q: “Do you have any cowlicks?”

A: Cowlicks, or the natural direction that certain hairs grow in, can be a bit of a challenge to work with. This can especially be the case when working with bangs. So, make sure to ask your client if they have any so you can factor it into your styling process.

Q: “Do you have a budget?”

A: In some cases, the client may have a budget in mind for their hair styling session. Knowing this ahead of time will help you plan accordingly and make sure that you won’t be going over their budget!

Now, what happens if a client’s budget doesn’t match with your service rates?

Don’t be afraid to negotiate! It’s a great way to show your client that you understand their needs and wants, and it’ll help ensure that both parties are happy with the outcome.

And if they outright refuse to work with you and pay a fair cost for your services? It’s okay to turn down a potential customer if they’re unwilling to meet a price that you feel is reasonable. Just be sure to do so politely, respectfully, and professionally.

What’s a “Choosing Beggar”? Find out who they are – and why you should avoid working with this type of client!

Q: “How do you like to part your hair?”

A: The best way to get the answer to this question is by asking the client to show you how they typically part their hair. This will give you a better understanding of whether or not their preference is to have their hair parted down the middle, on one side, or a bit more off-center. Once you’ve got a good visual, it’ll be much easier to craft their hairstyle and make sure it’s exactly how they want it!

Q: “Would you also like to get your makeup done?”

A: This is a GREAT question to ask during the initial consultation if you also happen to provide makeup services. Not only will you be able to make sure that your client has their entire look ready for their special occasion – it can also be a great opportunity to upsell and possibly provide additional services.

If they answer “yes” to this question, let them know that you can also provide them with this service at the same time as their hair styling. If you’re able to bundle the services together and give them a discounted rate, let them know this, too!

Interested in adding makeup to your hair styling business? Become a fully trained and globally-recognized Master International Makeup Professional (MIMP) in as little as 8 short weeks with QC Makeup Academy’s online Master Makeup Artistry Course!

Q: “Do you have any reference photos?”

A: If a client has reference photos, this can help give you a better idea of what kind of look they’re going for and make sure that the final style is exactly the way they want it. So, if your client does have any reference photos be sure to ask them to show them to you.

However, approach the reference photos carefully. Sometimes, they can give clients unrealistic expectations. So, take a good look at the style and let them know honestly whether their hair type would produce the same results. If not, let them know how their results may be different, so the client isn’t unpleasantly shocked after all the work is done.

Male hair stylist working on blonde client in salon.

Frequently Asked Questions for Hair Stylists: Final Thoughts

As a hair stylist, it’s important to be prepared for any and all questions that your clients might have. And as a client, being prepared with the right questions to ask will help you get the best results.

Knowing the answers to all the questions listed above will not only ensure that your hair styling experience is a smooth one, but it’ll also make sure that you and your stylist are on the same page and understand each other.

Got any questions or comments to add to the conversation?

Drop them below, as we’re always happy to hear from you!

Thanks for reading! 💕

Become a fully trained hair stylist in as little as 2 months. Enroll with QC Makeup Academy and start your journey today!

Dec 01
Love3
How to go viral on TikTok as a makeup artist Feature Image

How To Go Viral on TikTok as a Makeup Artist

By Uncategorized No Comments

As a makeup artist, you probably dream of going viral on TikTok. I mean, who doesn’t want to be the next Mikayla Nogueira? TikTok is the perfect platform to share your skills and talent with the world! In this article, we’ll provide some tips and tricks on how to go viral on TikTok as an MUA. Plus, we’ll also discuss ways to get more followers, properly use hashtags, and more.

Follow these tips and you’ll be well on your way to becoming a social media superstar!

Why Everyone Wants to Go Viral on TikTok

It’s not hard to see why so many makeup artists and other creatives flock to TikTok. On the platform, it’s easy to showcase your skills and connect with like-minded people. Plus, being featured on the “For You” page can mean a huge influx of followers and likes! As a result, your makeup career can go from a 0 to 100 in the blink of an eye!

How to go viral on TikTok as a makeup artist in-post image 1

Making Money on TikTok

There are also financial perks to making it big if you live in the following countries:

  • United States
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain

Tiktokers living in these countries qualify for what’s known as the “Creator Fund“. This fund pays qualifying creators every month based on how many views and interactions their videos receive. In order to qualify for the Creator Fund, you must meet the following criteria:

  • Be 18 or older
  • Have more than 10,000 followers
  • Have at least 100,000 views over the last 30 days

How Much Money Can You Make from the Creator Fund?

It depends on how popular you are. Generally speaking, the top 1% of Tiktokers (in terms of views and interactions) will receive a larger amount than those who have less followers and fewer views. That said, generally speaking, the average Tiktoker makes about $500 a month from the Creator Fund.

FUN FACT: Here’s what the 7 highest-earning TikTokers are making!

Other Ways To Make Money

But what about if you live in a country that doesn’t qualify for the Creator Fund? Are you SOL in terms of your earning potential?

Not at all! Just look at Canadian hairstylist and TikTok star, Kris Collins, as a prime example. She has over 47 million followers and has managed to to make quite a living off of her videos. She does this by working with brands and creating sponsored content.

This is because, on top of the Creator Fund, there are other ways you can leverage TikTok to earn an income…

1 – Sponsorships & Affiliate Links

Reaching a certain level of popularity on TikTok can open the doors to sponsored content opportunities. This involves having brands pay you to promote their products or services, either through video endorsements or affiliate links in your profile’s bio.

2 – Selling Your Own Products

Whether it’s makeup tutorials, digital downloads, classes, ebooks, etc., you can use TikTok to promote and sell your own products. This is a great way to leverage your following in order to build a sustainable income stream.

3 – Crowdfunding & Donations

You can also ask your followers for donations or crowdfund the creation of a project. All you need to do is create a campaign page on a platform like Patreon or GoFundMe and then share it with your followers on TikTok.

4 – Coaching Services

If you consider yourself an expert in makeup artistry, why not offer your services as a coach? You can use TikTok to promote the coaching services that you offer and monetize your skills. Furthermore, you can even take it a step further by using your TikTok platform to guide viewers to your business website and other social media pages!

5 – Live Events

Finally, you can use TikTok to promote live events that you are hosting. This could be anything from a meet and greet, product launch, or makeup tutorial session.

Who is The Best Makeup Artist on TikTok?

This is subjective, to be honest. But, if we had to pick one makeup artist that is really killing it on TikTok right now, then our vote would go to Charli D’Amelio. She has over 103 million followers and she even recently collaborated with Urban Decay for a special makeup collection!

Of course, there are plenty of other TikTokers of note, too. Literally any of the following MUAs could also easily contend for the top spot:

DID YOU KNOW: QC Makeup Academy is now on TikTok? It’s true! And we’d sure be grateful if you gave us a follow!

Beauty blogger woman filming daily make-up routine tutorial near camera on tripod. Influencer blonde girl live streaming cosmetics product review in home studio. Vlogger female comparing lipsticks., Viral tiktok makeup artist article.

How To Go Viral on TikTok as a Makeup Artist

Before we go any further, it’s important to remember that this isn’t a “for-sure” kind of guide… After all, if there was one clear way to go viral, literally everyone would be a macro-influencer! In reality, the best way to stand out and achieve success on TikTok is by being creative, consistent and patient.

(And, yes, sometimes a little luck does play its part, too!)

Rather, what we’re providing to you is a set of tips and advice that you can use as a makeup artist on TikTok in order to increase your chances of going viral. So, without further ado, let’s dive into it!

Step 1: Understand Your Audience

As with any social media platform, it’s important to understand who your target audience is. For instance, are you aiming for teenage girls, brides, young adults, or something else entirely? Knowing this will help you create content that resonates with them.

Step 2: Leverage Trends

TikTok LOVES trends! It’s the algorithm’s blood and bones! Chances are, if you want to go viral, you’ll need to incorporate trending topics or challenges into your videos. And the good news is that as a makeup artist, you already have access to plenty of creative ideas from which to draw inspiration.

Step 3: Quality Content Is Key

As always, it’s important to create content of high quality. This means investing in decent equipment and makeup. However, don’t forget that high-quality content doesn’t necessarily mean expensive! Even if you don’t have the budget to buy a fancy camera or pricey products, there are plenty of affordable options out there.

Step 4: Put Your Spin On It

It’s also important to remember that even if you are using trending topics, it’s important to put your own twist on the video. This is what will help you stand out from the crowd and potentially make your content go viral!

Step 5: Use Hashtags

Don’t forget to use hashtags in order to increase visibility! All you need to do is pick several relevant keywords associated with your content and add them to your post. This will help you reach a wider audience and increase the chances of going viral.

Relevant Hashtags

As a makeup artist on TikTok, it’s critical that you make use of hashtags that are relevant to your content. Here are some examples of trending makeup hashtags on TikTok:

  • #MakeupTutorial
  • #EyebrowTutorial
  • #ContourTutorial
  • #EyeshadowTutorial
  • #Beauty
  • #MakeupArtist
  • #MUA
  • #MakeupLover
  • #Skincare
  • #MakeupAddict
  • #HudaBeauty
  • #KBeauty
  • #BeautyHacks
  • #MakeUpLooks
  • #BeautyBlogger
  • #Cosmetics

Trending Hashtags

On the other hand, you may have also noticed a trend where people suddenly use seemingly random hashtags – but those hashtags have a TON of popularity. This happens when a popular challenge or topic is currently viral and people are jumping on the bandwagon!

Importantly, these hashtags may have little to nothing to do with the beauty world. All the same, it’s worth it to experiment with these and add them to your video. You never know… You may just be able to capitalize on the moment of high popularity and increase your chances of your video(s) going viral!

Step #6: Jump On Trending Sounds

Another key tip is to make sure you jump on the right trend sound. Just like tags and challenges, sounds tend to go viral quickly. As such, if you can incorporate a trending sound into your video, you may be able to capitalize on the surge of popularity while it’s still fresh!

Step #7: Duet and/or Stitch Videos

Duets and Stitch videos are a great way to increase your reach and engagement!

A duet is when you create a video alongside another person’s content (usually by standing on the left or right side of the frame) – this then shows up as “your version” of that video in your followers’ feeds.

On the other hand, a stitch is when you combine two videos from different people into one. This would mean that the original video would first play for a few seconds, before changing to your video. It’s like a double feature!

Firstly, these can be great for collaborations. Secondly, it’s also a great way for posting content that’s new to your followers (but still leverages the popularity of someone else’s content). Just make sure to add something of value to your Duets and Stitches. Otherwise, your followers may be put off by the constant reposting.

Step 8: Post Regularly and Consistently

Another critical way to go viral on TikTok is to post regularly and consistently. This will ensure your followers don’t forget about you. Plus, it keeps the algorithm happy and it increases the chances of making it onto the For You Page – which is essential for TikTok stardom.

If you need help posting on a consistent basis, you may want to consider using a social media scheduling tool like Hootsuite or Buffer. This will help you plan and manage your content efficiently!

Step 9: Share Everywhere

You should also make sure that you share your video everywhere – especially on other social media platforms. This will not only help you reach more people, but it can also help to strengthen your online presence and build relationships with an even wider audience!

Step #10: Use TikTok to Network

It’s also a good idea to use TikTok as an opportunity to network and collaborate with other makeup artists. This will help you build meaningful relationships and increase the reach of your content!

How?

You can do this by engaging with other people’s content, searching for influencers to work with, and even creating your own challenges or collaborations. Plus, when existing influencers learn about you, they may be inclined to give you a shout-out on their own videos, collaborate with you, and/or help you reach a wider audience!

Step #11: Make Sure Your Brand is Consistent

Finally, we need to talk about your brand. Basically, it’s important to make sure that your content is consistent with your brand image. This will ensure that you have a recognizable and memorable presence on TikTok.

So, when creating videos, make sure you stick to elements like:

  • The same filter (or no filter at all)
  • Similar angles and shot types
  • The same sound(s)/music(s) if you want to build an association between you and that sound
  • A signature intro/outro
  • Character recognition (if you create sketch content)
  • Consistent text/titles on your video thumbnails, etc.

By keeping your brand consistent, you not only build credibility and trust with your followers – you also make it easier for people to recognize you as a professional makeup artist!

PRO TIP: Need more help with your branding? This Beginner’s Guide breaks down everything you need to know!

How to go viral on TikTok as a makeup artist in-post image 3

How to Go Viral on TikTok Overnight

Going viral on TikTok is no easy feat! It requires a lot of work, dedication and patience. For this reason, we don’t recommend going into things with the expectation that you’ll hit stardom overnight. Yes, while it can happen, it’s not guaranteed – and it certainly won’t happen if you don’t put in the effort.

But if you stay consistent, keep experimenting with new ideas, and follow the tips we mentioned above, you’ll eventually start to see results. Just make sure to stick to your authentic self and enjoy the process – it’s all part of the journey!

How to Go Viral on TikTok with No Followers

This leads us to the next question: Can you legitimately go viral on TikTok if you have little to no followers?

The answer is YES!

While having a large following does certainly help, you don’t actually need to have a massive following in order to go viral. After all, even the biggest TikTokers all had to start somewhere. In fact, there have been plenty of people who went viral with a tiny following… Only to have their follower count BLOW UP as a result of their video going viral!

The key here is to focus on the quality of your content instead of the quantity of followers you have. If you can create something valuable and entertaining enough, it’ll eventually reach a large audience no matter what! So, just keep creating and don’t give up!

How To Get TikTok Followers

Now, what if one of your goals is to build a massive follower count?

In that case, the best thing you can do – again – is to stay consistent and make sure your content is engaging. That said, here are a few additional tips you can use to help grow your following:

  • Figure out what kind of content works for the platform
  • Optimize for TikTok’s algorithm
  • Engage with other users in order to get your content seen
  • Partner with influencers or brands
  • Post regularly and stick to a schedule
  • Experiment with new ideas/styles
  • Use hashtags and trends strategically

By following these tips, you should be able to start gaining TikTok followers in no time! Plus, don’t forget that growing your follower count is a long-term strategy and should never be rushed.

Frequently Asked Questions

Lastly, let’s wrap things up by addressing a few frequently asked questions about going viral on TikTok:

Q: How long does it take to go viral on TikTok?

A: It depends on a few factors, such as the quality of your content and how often you post. That said, it can take anywhere from a few days to several weeks or months before a video goes viral.

Q: Do you need expensive equipment to go viral?

A: Not necessarily. There are tons of viral TikTokers who use nothing more than their phone or a webcam to film themselves. While having fancy cameras and editing software certainly helps, the most important factor is creating content that resonates with your audience.

With that in mind, just remember that if you do start to go viral, you may want to invest in fancier equipment. After all, the quality of your videos should always reflect the level of success you’re aiming for!

Q: How often should you post on TikTok to go viral?

A: Unfortunately, there’s no one-size-fits-all answer here. The best thing to do is experiment and see what works for you. That said, it’s generally recommended to post at least once a day in order to maximize your chances of success.

Q: How do you track your progress on TikTok?

A: TikTok makes it easy to track your progress by providing analytics for each of your videos, such as how many views and likes you’ve received. Additionally, you can check out the “Discover” page which shows who’s following you, what kind of content they like, and other insights into their behavior.

Q: How many views does it take to go viral on TikTok?

A: Again, there’s no one-size-fits-all answer here. Generally speaking though, you should aim for at least a few thousand views on a video in order to have a chance of going viral. Keep in mind though, even if you don’t get that many views, it’s still possible to go viral. So, don’t let it discourage you!

Q: How many likes does it take on a video for it to go viral?

A: Here’s the thing – likes are important, but they aren’t the only factor that determines if a video goes viral or not. So, while having a lot of likes certainly helps, it’s not necessarily an indication that your video will become viral.

Q: How do you do a TikTok makeup video?

A: Doing a makeup video on TikTok is pretty straightforward. First, pick the makeup look you’d like to create and then make sure you have everything you need to do the look. Next, take a few clips of yourself doing your makeup and add any music or effects (if desired). Finally, post the video and make sure to use relevant hashtags in order to get your content seen.

If you need some pointers for editing your TikTok videos, here are some resources you’ll probably find useful:

Q: Does going viral on TikTok really work?

A: Absolutely! There are countless TikTokers who have gone from having zero followers to millions in the span of a few weeks or months just by creating a few viral videos. So, if you’re willing to put in the work and show patience, you can definitely go viral on TikTok.

Q: Will getting certified as a makeup artist help you go viral on TikTok?

A: Yes, it can definitely help! Having a certification in makeup artistry can show that you have expertise and knowledge in the topic. Additionally, having a certification can give you credibility, which can help to attract more followers on TikTok.

Think of it this way: if you don’t actually know what you’re talking about, you’re more likely to demonstrate poor form and/or teach improper techniques. In turn, if you happen to go viral, it could be for entirely the wrong reason… And we know you don’t want that!

To ensure that you don’t run into this problem, make sure that if you’re demonstrating a makeup look or giving advice, you have the necessary qualifications to do so. The best way to achieve this level of expertise? Take a makeup certification course, such as any of the self-paced, online ones offered at QC Makeup Academy!

Become a fully trained and internationally-certified MUA in as little as 2 short months! Check out QC Makeup Academy’s full list of online training programs and enroll today!

man showing makeup brush on social media live video feed with video camera. lifestyle and fashion concept. Viral TikTok makeup artist article.

Conclusion

Going viral on TikTok is achievable if you have the right strategies. From creating engaging and shareable content, to leveraging analytics and understanding your audience – having a plan in place will help increase your chances of success. Additionally, getting certified as a makeup artist can also help to attract more followers and showcase your expertise in the topic!

So, what are you waiting for? With some hard work and dedication, you can become the next viral makeup artist on TikTok!

Good luck!

Launch your dream career as a professional makeup artist in as little as 8 short weeks. Enroll with QC Makeup Academy today!

Nov 23
Love9
Skin conditions you'll see as a skincare consultant Feature Image

14 Skin Conditions You’ll See as a Skincare Consultant

By Career Advice, Education, Skincare No Comments

As a skincare consultant, you’ll be faced with a variety of skin conditions. It’s important to be familiar with each condition and know how to best help your clients deal with them. In this article, we’ll discuss 14 common skin conditions you’ll see as a skincare consultant. Plus, we’ll also provide information on what each condition is, and how you can help your clients manage it.

So, let’s get started, shall we?

What Is a Skincare Consultant?

You obviously know the answer to this question if you’re already a working professional. But if you’re considering a career in skincare consulting, you should first understand what the job entails.

A skincare consultant provides advice and guidance to clients on how to best care for their skin. Providing information on ingredients, treatments, and products that may be beneficial for a given skin type or condition are all examples of this.

Skin conditions you'll see as a skincare consultant in-post image 1

Skincare Consultant vs. Dermatologist

You must also understand where your job description ends and where a dermatologist‘s begins – because they are very different professions.

A skincare consultant is not a medical professional, whereas a dermatologist is. As a result, there are certain services you won’t be qualified to provide. For instance, you can’t:

  • Prescribe drugs, medicated ointments, and medicated creams
  • Diagnose skin diseases
  • Perform skin biopsies or other medical procedures

Rather, as a skincare consultant, you’ll provide guidance and advice on how to best care for one’s skin. Should you ever come across skin conditions that require medical treatments or prescriptions, advise your client to seek out a dermatologist for further evaluation and treatment.

As a skincare consultant, part of your job description will be knowing when your client’s concern can be handled by you… And when a referral to a dermatologist is in order!

Not yet a certified skincare consultant, but want to be? Become a skincare consultant in 5 easy steps!

What Are Skin Conditions?

Alright, you understand the roles and responsibilities of a skincare consultant. Now let’s talk about skin conditions! Skin conditions are diseases and disorders that affect the appearance or function of one’s skin. They can range from mild to severe in nature, with some being more easily treated than others.

What Can Cause Skin Conditions?

Skin conditions can be caused by a variety of factors, such as:

  • Genetics
  • Allergies
  • Environmental exposure
  • Poor skincare habits

Skin conditions can also develop due to underlying issues like hormonal imbalances or autoimmune diseases.

What Are The Most Common Skin Conditions?

There are a multitude of skin conditions out there, and here we’ll discuss 14 of the most common ones you’ll see as a skincare consultant. They include:

  1. Acne
  2. Sensitized Skin
  3. Rosacea
  4. Eczema
  5. Psoriasis
  6. Skin Cancer
  7. Vitiligo
  8. Cold Sores
  9. Hives
  10. Warts
  11. Shingles
  12. Perioral Dermatitis
  13. Folliculitis
  14. Keratosis Pilaris

14 Skin Conditions You’ll See as a Skincare Consultant

Let’s take a look at each one individually…

Skin Condition #1: Acne

Teen girl with acne problem squeezing pimple indoors. Skincare consultant skin conditions article.

What is Acne?

Acne (a.k.a. acne vulgaris) is a skin condition that is characterized by clogged pores and small, raised bumps on the face, neck, back, chest, and shoulders. It’s most common among adolescents. That said, it can occur in people of all ages, such as babies and the elderly.

What Causes Acne?

Acne can be caused by a variety of factors such as hormonal imbalances, stress, poor diet, genetics, and certain skincare products.

How To Spot Acne as a Skincare Consultant

Luckily, acne is relatively easy to spot as a skincare consultant. Look for small, raised bumps on the face and other areas of the body like the neck, back, chest, or shoulders. However, keep in mind that these may be painful to the touch and can even cause scarring if not treated properly. So, use a gentle (gloved) hand if touching your client’s skin!

How Can You Help Your Clients Manage Acne?

You can help your client manage their acne by first determining the underlying cause. From there, create a treatment plan that targets it. This could include recommending lifestyle changes (i.e. improving diet).

Topical treatments and/or medications may need to be implemented, should the acne be severe enough. Again, though, anything medicated should only be suggested to the client by a dermatologist.

Once you’ve identified the underlying cause, provide your clients with a skin care routine tailored to their needs. This should include using gentle cleansers, non-comedogenic moisturizers (if needed), and products that are specifically formulated for acne management.

Finally, don’t forget to remind your clients of the importance of not picking or popping their zits. This can lead to infection and further inflammation, so it’s best to leave it alone!

Will You Need To Refer Your Client To a Dermatologist?

For mild cases of acne, you should be able to help your client manage the condition with lifestyle changes, topical treatments, and skincare products. However, if the acne is severe or doesn’t seem to be responding to treatment, you may need to refer your client to a dermatologist for further evaluation and treatment.

Skin Condition #2: Sensitized Skin

Skin conditions you'll see as a skincare consultant in-post image 3

What is Sensitized Skin?

Sensitized skin – also known as irritant contact dermatitis – is a condition in which the skin becomes over-reactive to certain stimuli. In turn, this can lead to redness, inflammation, and discomfort.

What Causes Sensitized Skin?

This skin condition can be caused by a variety of factors such as:

  • Environmental stressors (i.e. pollution, wind)
  • Skincare products that irritate the skin
  • Underlying conditions like eczema or rosacea

How To Spot Sensitized Skin as a Skincare Consultant

Unfortunately, sensitized skin can be quite tricky to spot. Many people may not realize they have it until it’s triggered.

With that in mind, you can look for signs of redness or inflammation on your client’s face. This could indicate sensitized skin. Other symptoms may include stinging, burning, or tightness of the skin, too.

How Can You Help Your Clients Manage Sensitized Skin?

If your client has sensitized skin, then the goal is to identify and avoid the triggers that cause it. For example, you might discover after some investigating that they have an underlying condition, such as eczema or rosacea.

To combat sensitized skin, you might suggest that they avoid certain skincare products. Alternately, maybe you advise that they avoid environmental stressors (like pollution or wind).

When it comes to their skincare routine, your clients should look for gentle cleansers and moisturizers that are free of fragrance and other potential irritants. Also, opting for a more natural-based line of products may help reduce irritation as well!

Will You Need To Refer Your Client To a Dermatologist?

In most cases, you should be able to help your clients manage sensitized skin with lifestyle changes and the right skincare routine. However, you may should refer them to a dermatologist if their symptoms seem severe or don’t respond to treatment. From there, a dermatologist can then assess any underlying conditions that could be causing the sensitization and develop an appropriate treatment plan.

Skin Condition #3: Rosacea

Portrait of a young pretty Caucasian woman who frowns and shows reddened and inflamed cheeks. Beige background. Copy space. The concept of rosacea, healthcare and couperose. Skincare consultant skin conditions article.

What is Rosacea?

Erythematotelangiectatic rosacea (known simply as rosacea) is a chronic inflammatory skin condition. It’s often characterized by facial redness, bumps, and/or visible blood vessels. Rosacea can range from mild to severe, depending on the individual case.

What Causes Rosacea?

The exact cause of rosacea is unknown. However, it’s believed to be related to a combination of factors such as:

  • Genetics
  • Environmental triggers (like stress)
  • Certain lifestyle choices (like drinking alcohol)

How To Spot Rosacea as a Skincare Consultant

As with any skin condition, proper diagnosis should only come from a dermatologist. However, as a skincare consultant, you may want to look out for signs of persistent facial flushing or redness in your clients. Other signs may include visible blood vessels or bumps on the skin.

How Can You Help Your Clients Manage Rosacea?

When it comes to rosacea, the goal is to identify and avoid potential triggers. Moreover, you want to help your client maintain a gentle skincare routine that won’t aggravate their sensitive skin. As such, avoiding products that are fragranced, alcohol-based, or otherwise irritating is a must!

You should also suggest non-irritating moisturizers and cleansers that are specifically designed for sensitive skin. What’s more, remind your clients of the importance of wearing sunscreen every day. After all, UV exposure can worsen their condition!

PRO TIP: Not sure which ingredients your client’s skincare products NEED to have? Watch this webinar about the 5 best ingredients all skincare products should have!

Will You Need To Refer Your Client To a Dermatologist?

Typically, you can help your clients manage rosacea with lifestyle changes and the right skincare routine. However, you may need to refer them to a dermatologist if their symptoms seem severe or don’t respond to treatment. A dermatologist can then assess any underlying conditions that could be causing the rosacea and develop an appropriate treatment plan.

Skin Condition #4: Eczema

Skin conditions you'll see as a skincare consultant in-post image 5

What is Eczema?

Eczema (also known as atopic dermatitis) is a chronic inflammatory skin condition. This skin condition is characterized by itchy and dry patches of skin. It can range from mild to severe. Typically, eczema appears in areas where the body bends such as the elbows, knees, or wrists.

What Causes Eczema?

The exact cause of eczema is unknown. However, it’s believed to be related to:

  • Genetics
  • Environmental factors (like allergens)
  • Certain lifestyle choices (such as wearing tight clothing)

How To Spot Eczema as a Skincare Consultant

If your client suspects they have eczema, look out for signs of dry and itchy patches of skin. The appearance of cracked, scaly, or red skin can also be an indicator of this condition as well.

How Can You Help Your Clients Manage Eczema?

You want to help your client identify and avoid potential triggers, as well as maintain a gentle skincare routine that won’t aggravate their sensitive skin. Thus, you may suggest that they avoid products that are fragranced, alcohol-based, or otherwise irritating.

Furthermore, advise your client to look for non-irritating moisturizers and cleansers that are specifically designed for sensitive skin. They should also focus on calming their inflamed skin using products made with soothing ingredients. Colloidal oatmeal or aloe vera are two awesome examples!

Finally, make sure your client is keeping their skin properly hydrated and wearing sunscreen every day to protect against further irritation.

Will You Need To Refer Your Client To a Dermatologist?

Usually, you should be able to help your clients manage eczema with lifestyle changes and the right skincare routine. But if their symptoms seem severe or don’t respond to treatment, refer them to a dermatologist. They’ll be able to thoroughly assess any underlying conditions that could be causing the eczema and develop an appropriate treatment plan for your client.

Skin Condition #5: Psoriasis

CLOSE UP: Unrecognizable young woman suffering from autoimmune incurable dermatological skin disease called psoriasis. Large red, inflamed, flaky rash on elbows. Joints affected by psoriatic arthritis. Skincare consultant skin conditions article.

What is Psoriasis?

Psoriasis is a chronic skin condition that also goes by psoriasis vulgaris, chronic stationary psoriasis, and/or plaque-like psoriasis. This condition is characterized by thick, patchy, red or silvery scales on the skin. Typically, psoriasis appears on the elbows, knees, scalp, hands and feet – but it can occur anywhere on the body.

What Causes Psoriasis?

The exact cause of psoriasis is unknown. However, it’s believed to be related to genetics and certain triggers such as stress and injury to the skin (like sunburns).

How To Spot Psoriasis as a Skincare Consultant

You should look for signs of thick patches of inflamed skin that are covered with silvery-white scales. One thing to remember, though, is that psoriasis can be itchy and/or painful. So, if you need to touch your client’s skin for any reason, be sure to do so gently and sanitarily.

How Can You Help Your Clients Manage Psoriasis?

As we’ve mentioned previously, your goal is to identify and avoid potential triggers for your client. You also want to help your client maintain a gentle skincare routine that won’t aggravate their sensitive skin. Furthermore, remind your clients to keep their skin properly hydrated and wear sunscreen every day to protect against further irritation.

Will You Need To Refer Your Client To a Dermatologist?

For the most part, psoriasis can be managed with the right lifestyle changes and skincare routine. Meaning, you should be able to get the job done. Of course, if your client’s symptoms seem severe and/or they don’t respond to treatment, then you may need to refer them to a dermatologist.

Skin Condition #6: Skin Cancer

Skin conditions you'll see as a skincare consultant in-post image 7

What is Skin Cancer?

Skin cancer is an abnormal growth of skin cells. It can also form on areas of the body that haven’t been exposed to the sun, like the palms and underneath fingernails. Skin cancer can take several forms, including:

What Causes Skin Cancer?

Skin cancer is usually caused by overexposure to ultraviolet (UV) radiation from the sun. That said, it can also be caused by a combination of genetic and environmental factors, such as a family history of skin cancer.

How To Spot Skin Cancer as a Skincare Consultant

Skin cancer can present itself in a variety of ways. So, it’s important to know what you’re looking for when examining your client’s skin.

You’ll notice a bump or patch of abnormal skin (that’s typically discolored) if your client is dealing with basal cell and squamous cell carcinoma. Pay special attention if your client says that these areas are itchy and tender. On the other hand, with melanoma, you should look for a mole that appears asymmetrical. It’ll likely also have irregular borders and changes in color.

Of course, if you’re unsure about anything on your client’s skin, don’t hesitate to refer them to a dermatologist!

How Can You Help Your Clients Manage Skin Cancer?

Most importantly, your client should avoid overexposure to the sun. This includes:

  • Avoiding the sun during peak hours (from 10 am – 4 pm)
  • Wearing protective clothing
  • Using a broad-spectrum sunscreen with an SPF of 30 or higher

You should also advise them to check their skin regularly for any unusual changes, as well as to get regular skin exams from a dermatologist.

Will You Need To Refer Your Client To a Dermatologist?

Yes, your client will need to see a dermatologist right away if they suspect they have any type of skin cancer. In terms of the many skin conditions you’ll see as a skincare consultant, this one is arguably the most serious and dangerous. As such, it will require immediate medical attention.

Skin Problem #7: Vitiligo

Portrait of a smiling young african casual woman with vitiligo condition standing over green background looking at camera close up. Skin consultant skin conditions article.

What is Vitiligo?

Vitiligo is a skin disorder that causes depigmentation. This means that affected areas of the skin lose their color. Typically, vitiligo presents itself in patches of pale or white skin on various parts of the body, including the face, hands, arms and legs.

What Causes Vitiligo?

The exact cause of vitiligo is not known for certain. However, it’s thought to be an autoimmune disorder in which the body’s own immune system attacks its melanocytes. These are the cells responsible for producing pigment. Vitiligo can also potentially be caused by genetic factors or environmental triggers (like extreme sun exposure).

How To Spot Vitiligo as a Skincare Consultant

In terms of the different types of skin conditions you’ll see as a skincare consultant, vitiligo is usually quite easy to spot. It typically presents itself as patches of pale or white skin on various parts of the body, such as the face, hands, arms and legs.

How Can You Help Your Clients Manage Vitiligo?

At this time, there is no known cure for vitiligo. That said, there are a few things you can do to help your clients manage their symptoms. This includes helping them adapt their skincare routine with products that contain ingredients like copper peptides, vitamin C and niacinamide. Moreover, they may also benefit from light therapy treatments like laser therapy or phototherapy.

Will You Need To Refer Your Client To a Dermatologist?

Yes, you should refer your client to a dermatologist if they suspect they have vitiligo. This is because the only way to definitively diagnose it is through a physical exam by a medical professional. Furthermore, they may be able to provide additional treatments like steroids or topical immunomodulators that can help manage symptoms.

Skin Problem #8: Cold Sores

Skin conditions you'll see as a skincare consultant in-post image 9

What is a Cold Sore?

A cold sore, also known as a fever blister, is a contagious viral infection caused by the herpes simplex virus. Usually, it presents itself as an itchy or painful blister on the lips or around the mouth.

What Causes Cold Sores?

As we just mentioned, cold sores are caused by the herpes simplex virus (HSV). This virus can be spread through direct contact with an affected person, including kissing or sharing utensils and drinking glasses. Stress, hormone changes, and certain medical conditions can also trigger outbreaks of cold sores.

How To Spot Cold Sores as a Skincare Consultant

When examining your client’s skin for any potential skin conditions you’ll see as a skincare consultant, look out for any small fluid-filled blisters on their lips or around the mouth. These usually start as an itchy or painful spot before forming into visible blisters.

How Can You Help Your Clients Manage Cold Sores?

First, advise them to keep their affected area clean and dry. Second, they may benefit from using topical medications like antiviral creams or ointments. If your client experiences frequent outbreaks of cold sores, they may need to take oral antiviral medications prescribed by their doctor.

Will You Need To Refer Your Client To a Dermatologist?

If your client is experiencing significant pain or discomfort from their cold sores or if they suspect they have a serious underlying condition, you should absolutely refer them to a dermatologist for further evaluation and treatment.

Skin Problem #9: Hives

Close up image of skin texture suffering severe urticaria or hives or kaligata on back. Allergy symptoms. Skin consultant skin conditions article.

What are Hives?

Hives, also known as urticaria, are itchy and raised welts on the skin that can range in size and shape. They usually appear suddenly and can last for a few minutes up to several weeks.

What Causes Hives?

The exact cause of hives is often unknown, but they’re thought to be triggered by an allergic reaction or irritation from certain substances like pollen or food. Also, physical factors like extreme temperatures or stress can sometimes cause hives to flare up.

How To Spot Hives as a Skincare Consultant

When examining your client’s skin for any potential skin conditions you’ll see as a skincare consultant, look out for red, raised welts on the skin that are itchy or painful. These may range in size, shape and duration.

How Can You Help Your Clients Manage Hives?

You should first recommend that they use topical medications (like hydrocortisone cream) to reduce itching and swelling. Furthermore, your client should avoid any potential triggers, such as certain foods or extreme temperatures, if possible.

Will You Need To Refer Your Client To a Dermatologist?

Yes, if your client’s hives are severe and do not respond to over-the-counter treatments, you should refer them to a dermatologist for further evaluation and treatment. The doctor may prescribe stronger medications to help control their symptoms.

PRO TIP: Become a globally-certified International Skincare Consulting (ISCP) in as little as 2 short months with QC Makeup Academy’s self-paced, online Skincare Course!

Skin Problem #10: Warts

Skin conditions you'll see as a skincare consultant in-post image 11

What are Warts?

Warts are non-cancerous skin growths caused by the human papillomavirus (HPV). Common types of warts include:

  • Flat warts
  • Plantar warts
  • Genital warts

They can appear anywhere on the body, but they’re most common on the hands, feet and face.

What Causes Warts?

As previously mentioned, warts are caused by the HPV virus. The HPV virus can be caught in a number of ways, such as (but not limited to):

  • Direct contact with an affected person
  • Sharing items like towels, clothing, or razors
  • Coming into contact with surfaces that have been touched by an affected person

When it comes to skin conditions you’ll see as a skincare consultant, you should approach this particular condition with caution. The reason being, this virus is highly contagious and can spread through direct contact with an infected person or from contaminated surfaces.

How To Spot Warts as a Skincare Consultant

When examining your client’s skin, keep an eye out for small bumps that may have a rough texture and slightly raised surface. These usually develop on the fingers, toes, face, neck and hands.

How Can You Help Your Clients Manage Warts?

To help your clients manage their warts, you should advise them to keep the affected area clean and dry. They may benefit from topical medications like salicylic acid or cryotherapy. You should also let them know that they should avoid touching the wart, as this can spread it to other parts of their body or to other people.

Will You Need To Refer Your Client To a Dermatologist?

Yes, if your client’s warts do not respond to self-care measures or over-the-counter treatments, you should refer them to a dermatologist for further evaluation and treatment. The doctor may prescribe stronger medications to help control their symptoms.

Skin Problem #11: Shingles

Shingles on men herpes zoster. Skincare consultant skin conditions article.

What are Shingles?

Shingles, also known as herpes zoster, is an infection caused by the same virus that causes chickenpox. It can cause a painful rash on one side of the body, which typically appears in a band-like or belt-shaped pattern.

What Causes Shingles?

The exact cause of shingles is unknown, but it’s thought to be triggered by a weakened immune system or stress. It’s also worth noting that anyone who has had chickenpox in their lifetime may experience shingles, since the virus remains dormant in their body after they have recovered from chickenpox.

How To Spot Shingles as a Skincare Consultant

When examining your client’s skin for any skin conditions you’ll see as a skincare consultant, look out for a red rash or blisters on one side of the body. It may be accompanied by itching, tingling or burning pain before the rash appears.

How Can You Help Your Clients Manage Shingles?

To help your clients manage their shingles, you should advise them to keep the affected area clean and dry and use over-the-counter topical medications like calamine lotion to reduce itching. On top of this, they should get plenty of rest and eat nutrient-rich foods to help boost their immune system.

Will You Need To Refer Your Client To a Dermatologist?

Yes, if your client’s shingles do not respond to self-care measures or over-the-counter treatments, you should refer them to a dermatologist for further evaluation and treatment. The doctor may prescribe antiviral medications to help control their symptoms.

Skin Problem #12: Perioral Dermatitis

Skin conditions you'll see as a skincare consultant in-po0st image 13

What is Perioral Dermatitis?

Perioral dermatitis is a skin condition that causes red, scaly patches to appear around the mouth. It’s usually seen in women and can be triggered by using topical corticosteroids or other cosmetic products.

What Causes Perioral Dermatitis?

The exact cause of perioral dermatitis is unknown, but it’s thought to be caused by an imbalance of bacteria on the skin. Additionally, certain triggers like harsh skincare products or topical medications, may cause it as well.

How To Spot Perioral Dermatitis as a Skincare Consultant

When examining your client’s skin, look out for red patches or bumps around their mouth that may be accompanied by itching or burning sensation. It’s usually seen in combination with whiteheads and blackheads.

How Can You Help Your Clients Manage Perioral Dermatitis?

To help your clients manage their perioral dermatitis, you should advise them to avoid using harsh skincare products and topical medications. They can also benefit from switching to a milder cleanser and fragrance-free moisturizer. In addition, they should make sure they keep their skin hydrated by drinking plenty of water.

Will You Need To Refer Your Client To a Dermatologist?

Yes, if your client’s perioral dermatitis does not respond to self-care measures or over-the-counter treatments, you should refer them to a dermatologist for further evaluation and treatment. The doctor may prescribe topical antibiotics or steroid creams to help control their symptoms.

Skin Problem #13: Folliculitis

Folliculitis Inflammatory glands or inflammatory follicles. Skincare consultant skin conditions article.

What is Folliculitis?

Folliculitis is an infection of the hair follicles that can present as red bumps and pus-filled blisters. It’s typically seen on the face, scalp, chest and back.

What Causes Folliculitis?

While the exact cause of folliculitis is unknown, it’s believed to be caused by a bacterial or fungal infection. It can also be triggered by tight clothing that rubs against your skin or shaving with a blunt razor.

How To Spot Folliculitis as a Skincare Consultant

When examining your client’s skin for any skin conditions you’ll see as a skincare consultant, look out for clusters of red bumps or blisters that may be accompanied by itching, burning sensation or pus.

How Can You Help Your Clients Manage Folliculitis?

To help your clients manage their folliculitis, you should advise them to keep the affected area clean and dry and avoid hot showers or baths. They can also benefit from applying an over-the-counter cortisone cream to reduce inflammation. You should also advise them to try wearing loose fitting clothing, as well as opting for electric shavers when shaving.

Will You Need To Refer Your Client To a Dermatologist?

If your client’s folliculitis does not respond to self-care measures or over-the-counter treatments, then yes, you should refer them to a dermatologist for further evaluation and treatment. The doctor may prescribe topical or oral antibiotics or antifungal medications to help control their symptoms.

PRO TIP: Be your own boss and do what you love for a living by starting your very own skincare consulting business!

Skin Problem #14: Keratosis Pilaris

Skin conditions you'll see as a skincare consultant in-post image 15

What is Keratosis Pilaris?

Keratosis pilaris (sometimes called “chicken skin”) is a common skin condition that causes rough, bumpy patches on the upper arms, thighs and cheeks. The bumps are caused by excess build-up of keratin, which is a protein found in the skin.

What Causes Keratosis Pilaris?

The exact cause of keratosis pilaris is unknown, but it’s thought to be hereditary or due to a deficiency in certain vitamins or minerals. It can also be triggered by dry skin or excessive exposure to the sun.

How To Spot Keratosis Pilaris as a Skincare Consultant

When examining your client’s skin for any skin conditions you’ll see as a skincare consultant, look out for small, rough bumps on the upper arms, thighs and cheeks. They may be accompanied by itching or dryness.

How Can You Help Your Clients Manage Keratosis Pilaris?

To help your clients manage their keratosis pilaris, you should advise them to keep the affected areas moisturized with thick emollient creams. In addition, they should use gentle cleansers and avoid scrubbing or exfoliating the area too aggressively. Finally, they can benefit from taking daily supplements of vitamins A and C to boost skin health from within.

Will You Need To Refer Your Client To a Dermatologist?

If your client’s keratosis pilaris does not respond to self-care measures or over-the-counter treatments, then yes, you should refer them to a dermatologist for further evaluation and treatment. The doctor may prescribe topical retinoids or moisturizers to help control their symptoms.

Conclusion

Well, there you have it – 14 skin conditions you’ll see as a skincare consultant and how to handle each one. It’s important to be able to accurately identify and advise your clients on how best to manage their particular condition. If the case is more severe, then don’t hesitate to refer them to a dermatologist for further evaluation and treatment.

Got any questions or comments for us? We’re all ears, so leave them for us down below!

Thanks for reading!

Become a certified skincare consultant in as little as 8 short weeks by training online with QC Makeup Academy. Start your journey by enrolling today!

Nov 17
Love9
Running a makeup business Feature Image

Running a Makeup Business: Expectation vs. Reality

By Career Advice, Your Makeup Career No Comments

Updated 2025.

Key Points

General Info

  • Running a makeup business has the potential to be a very profitable career move. After all, the global makeup market value is projected to increase to a whopping USD $58.15 billion by the year 2030!
  • In the United States, the average freelance MUA makes approx. USD $55,000 a year.
  • Small business owners in the United States typically spend an average of USD $40,000 during their first year in business.
  • On average, many MUAs report profit margins ranging between 25% to 50%.

Expectations vs. Realities

  • Expectations/myths of owning a makeup business are:
    1. You’ll make bank right away.
    2. Running a business can be done for dirt cheap.
    3. You can work anywhere, anytime.
    4. You can quit your day job immediately.
    5. Running a makeup business is all fun and games.
    6. You can operate a successful business without proper makeup training.
    7. Running a makeup business is expensive.
    8. You’ll need to undercharge at first in order to stay afloat.
    9. You should be doing everything yourself.
    10. Getting your startup running will eat up most of your time.
  • Realities of operating a makeup business are:
    1. It’ll take time to build up your business and profits.
    2. Starting any business requires an investment.
    3. Running a business means making certain sacrifices.
    4. You should keep your day job in the beginning.
    5. Running a makeup business is a lot of hard work.
    6. Professional training is a must if you want your makeup business to succeed.
    7. You can easily operate your business on a budget.
    8. You should never undercharge for your makeup services.
    9. Doing everything yourself will likely lead to burnout.
    10. Running a business doesn’t have to take up all your time.

Tips and Tricks

  • 3 tips for creating a realistic budget for your business are: have a clear understanding of your financial situation, make a list of all the essential items you need for your business, and remember that your business budget isn’t set in stone.
  • The key to properly pricing your makeup services is to see what your local competition is charging. From there, use that info to determine what you should be charging clients.
  • To successfully run a makeup business, you’ll need:
    • Quality makeup products and tools;
    • A strong understanding of makeup techniques, trends, and customer needs;
    • A comprehensive business plan;
    • Any necessary licenses and/or permits needed to run and operate your business;
    • Strong branding;
    • And an online presence.
  • If you’d prefer to run your business online, you can:
    • Become a beauty content creator;
    • Become a makeup influencer;
    • Teach online makeup classes;
    • Write a beauty blog;
    • Sell your own makeup products through an e-commerce platform, etc.

Running a Makeup Business From Home

  • The 7 tips to run your business from home are:
    1. Create a dedicated workspace.
    2. Maintain a professional schedule.
    3. Stock up on essentials.
    4. Leverage social media for marketing.
    5. Invest in quality tools and equipment.
    6. Stay updated on trends.
    7. Develop strong customer relationships.

QC Makeup Academy

  • QC Makeup Academy can get you professionally trained and globally certified as a makeup artist in as little as 2 months.
  • All of QC’s certification programs are 100% self-paced and online, with no deadlines or due dates.
  • QC Makeup Academy has helped thousands of students and grads launch successful careers in the beauty industry.
Running a makeup business In-Post Image 1

Introduction

There’s no question that owning your own business is a dream for many professional makeup artists. But what is the reality of owning and running a makeup business? Is it all glitz and glamor – or are there some hidden truths that you need to know before taking the plunge?

Today, we’ll explore the expectations vs. realities you may not have considered.

So, keep reading to learn what it’s truly like to run a makeup business!

Running a Makeup Business: Expectation vs. Reality

Expectation #1: You’ll Make Bank Right Away

A lot of people mistakenly expect that they’ll make a ton of money as soon as they start their own makeup business. As in, they’ll be raking in cash hand-over-fist and living the high life within a few short months. So, where does this myth come from?

Probably from all of the social media influencers out there who make it look like they’re swimming in dough. In reality, the average social media influencer in the United States makes approx. USD $58,000 per year. While still a great salary, I bet it isn’t as high as you were expecting it to be!

Similarly, celebrity MUAs who work with A-listers are known to charge – and earn – a pretty penny. In turn, this can mislead the everyday makeup artist into thinking that they, too, will be making a killing right out of the gate.

Pro Tip: That’s not to say that you can’t eventually make a wicked income! Learn more about the average salary of an MUA to get a better idea of the kind of figures YOU can earn!

Reality #1: It Might Take A While To Build Up Your Makeup Business (and In Turn, Your Profits)

In the real world, it’ll likely take time to build up a clientele and establish yourself as a reputable makeup artist. This means that in the beginning, you might not be bringing in as much money as you’d like. And that’s okay! Remember, Rome wasn’t built in a day!

The same goes for successfully building up and running a makeup business. It takes time, patience, and a whole lot of hard work. So, if you’re not making bank right away, don’t sweat it. Just keep hustling and eventually, the money will start rolling in.

Become a certified MUA and start booking clients in as little as 2 months

Start your professional makeup training with QC Makeup Academy today

VIEW OUR COURSES

Expectation #2: Running a Makeup Business Can Be Done For Dirt Cheap

If you want to start your own makeup business, you might think that all you need is a few decent brushes, some good quality products, and voila – you’re in business! Understandably, this misconception is especially appealing to those who are just starting out and might not have a lot of disposable income.

Reality #2: Starting ANY Business Requires an Investment

While you might be able to get away with spending very little money when you first start out, it’s important to understand that starting ANY business requires some level of investment. For example, in addition to brushes and products, you’ll also need things like:

  • A registered business name;
  • A website;
  • Business cards;
  • Business insurance;
  • Marketing materials, etc.

Additionally, if you’re planning on working from a brick-and-mortar location, you’ll need to factor in the cost of rent, utilities, etc. You’ll also want to plan ahead to make sure your finances are covered for the first year of operation. This is especially important because it can take time to build up a clientele when starting any business – and that means your income might be a bit erratic in the beginning.

Therefore, during the first year of running a makeup business, there may be times where you’ll need to dip into your own pockets in order to stay afloat.

Running a makeup business In-Post Image 2

Average Business Startup Costs in The United States

According to 2024 data reported by Shopify, small business owners in the United States typically spend an average of USD $40,000 during their first year in business. Of course, it’s 100% possible to spend less (or more) than this – it all depends on the specific makeup business you’re starting, how big it is, where you’re running it, whether you’re hiring any employees, etc.

What we’re basically saying is: while you might be able to get by with spending very little in the beginning, understand that there will be SOME costs associated with starting your own makeup business!

Expectation #3: You Can Work Anywhere, Anytime

As a makeup artist with your own business, you might think that you can work whenever, wherever. After all, you get to determine your schedule; you’re your own boss. So, if you feel like working at 3 am on a Tuesday, who’s going to stop you?

Reality #3: Running a Makeup Business Means Making Certain Sacrifices

While it’s true that being your own boss has its perks, it’s important to understand that running a business also requires making certain sacrifices. For example: as much as you might want to, you can’t always work whenever, wherever. Yes, having the ability to create your own schedule is amazing…

But ultimately, you’ll need to be available when your clients are available. And that might mean working during weekends, evenings, and even holidays! Furthermore, you’ll need to be willing to travel to wherever your clients are. So, if you’re not up for putting in the extra miles (literally), then being a makeup artist might not be the right career for you.

Become a Master International Makeup Professional™ all from the comfort of your own home

Train online with QC’s self-paced certification programs

GET STARTED TODAY

Expectation #4: You Can Quit Your Day Job Immediately

This is a BIG one. A lot of people think that once they decide to start their own makeup business, they can immediately quit their day job and pursue their passion full-time.

Reality #4: You Should Keep Your Day Job In The Beginning

Look, we totally get it – choosing to pursue your passion and start your very own business is a huge accomplishment. It’s super exciting! So, it’s understandable that you might get caught up in all of the hype and want to quit your day job immediately in order to pursue your new career.

But here’s the thing: as much as we’d all love to be able to do that, it’s just not realistic for most people. In fact, unless you have a ton of savings that you can fall back on, quitting your day job without any sort of backup plan is actually a pretty big gamble. This is because, in reality, the average small business takes approximately 2-3 years to become profitable.

So, while we know it might be tempting, our best advice would be to keep your day job (at least in the beginning). Work on building up your makeup business on the side. This way, you’ll have a steady income to fall back on in case things don’t go as planned.

Expectation #5: Running a Makeup Business is All Fun and Games

Another common misconception about running a makeup business is that it’s all fun and games. After all, what could be better than getting paid to do something that you love? Not to mention, the world of makeup artistry is not like, say, the world of finance. It’s creative, fun, and pretty glamorous!

So, understandably, this might lead you to believe that running a makeup business is all rainbows and butterflies…

Reality #5: Running a Makeup Business is a Lot of Hard Work

Make no mistake about it – running a successful makeup business IS creative, fun, and glamorous. But at the same time, it also takes a lot of hard work. Yes, you’ll get to play with makeup all day long and make people look and feel their best…

But you’ll also have to deal with the not-so-fun parts of running a business, like advertising, marketing, accounting, and (if you have employees) HR. So, if you’re thinking about starting your own makeup business, just know that it’s not all fun and games. Running a successful business requires dedication, discipline, and a whole lot of hard work.

But if you’re up for the challenge, then we say, go for it!

Running a makeup business In-Post Image 3

Expectation #6: You Can Operate a Successful Business WITHOUT Proper Makeup Training

Interesting fact that you may not have known: in many places around the world, makeup artistry (unlike cosmetology and esthetics) is NOT actually a regulated field. This means that there are no formal education or training requirements in order to become a makeup artist. So, obviously this means that you have the green light to launch a career – and makeup business – without first getting some professional training under your belt… Right?

WRONG!

Reality #6: Professional Training is a MUST If You Want Your Makeup Business to Succeed

Just because there are no formal education or training requirements in place for makeup artists, doesn’t mean that you can operate a successful business without proper makeup training. In fact, we would argue that the OPPOSITE is true. If you want people to take your business seriously (and trust us, they will), then it’s important that you have some sort of professional makeup training. This could be anything from a certification program – such as the self-paced, online certification courses offered at QC Makeup Academy – to a full-blown degree from a cosmetology school.

Think of it this way: if YOU were the client, and you had to choose between an MUA without any formal training vs. an MUA with a professional certification or degree, who would you choose? We’re guessing the answer is pretty obvious. If you’re serious about starting your own makeup business, then our best advice would be to get some proper training first.

Trust us, it’ll be worth it in the long run!

Expectation #7: Running a Makeup Business is Expensive

In order to run a successful business, you need to make sure you have the proper tools and equipment. And earlier, we discussed how it isn’t cheap to get a new business up and off the ground. So now, you’re probably thinking that, naturally, we’re about to tell you that running a makeup business is super costly.

But that’s not true!

Reality #7: You Can Easily Operate Your Makeup Business On a Budget

While it’s true that you running a makeup business requires having the proper tools and equipment, this doesn’t necessarily mean that it’s expensive. In fact, depending on how you choose to operate your business, it can actually be quite budget-friendly! For example: let’s say that you decide to work freelance and visit your clients’ homes or chosen location. Thus, you won’t need to worry about the costs associated with renting out a studio space.

Additionally, if you choose to specialize in a certain area of makeup (such as weddings or special effects), then you can invest in the specific tools and products required for that area. This will prove to be much cheaper than buying a bunch of expensive, general-use products.

As you can see, there are all sorts of ways to operate your makeup business on a budget. It’s all about being strategic with your finances and only investing in what you actually NEED.

Join the QC Community today

We’ve helped over 8,000+ students and grads launch successful careers in the makeup industry

DOWN OUR FREE COURSE CATALOG

Tips For Creating a Realistic Budget for Your Business

  • Firstly, it’s important that you have a clear understanding of your financial situation. This means knowing how much money you have to work with and what your regular expenses are. Once you have a good handle on this, you can start thinking about how much you can realistically afford to spend on your business!
  • Secondly, make a list of all the essential items you need for your business. This could include things like makeup products, brushes, a website, business cards, etc. Once you have your list, start to research the prices of these items so that you can get a better idea of what they will cost.
  • Finally, remember that your business budget is not set in stone. As your business grows and changes, so will your budget. So, don’t be afraid to revisit it on a regular basis to make sure that it’s still accurate and realistic.

Pro Tip: Discover how you can better budget yourself as a makeup artist with the help of these 4 industry secrets!

Expectation #8: You’ll Need To Undercharge Your Makeup Services At First

This is another myth that we hear all the time from aspiring MUAs: that they’ll need to undercharge their services at first in order to get their business off the ground. Now, we can absolutely understand why this logic appears to make sense. After all, if you want to attract customers, then you need to offer them a good deal, right?

Furthermore, and especially if no one knows who you are yet, you might think that it’s going to be hard to charge top dollar for your services.

Reality #8: You Should NEVER Undercharge Your Makeup Services

As a general rule, you should never undercharge your services in order to attract customers. In fact, if you do this, you could actually end up doing more harm than good. Why?

Well, first of all, it sends the wrong message to your potential clients. If you charge too little for your services, they might think that your work is also low quality. Why would someone pay top dollar for something that’s not worth it?

Furthermore, undercharging for your services can also make it difficult to run a profitable business. If you’re not making enough money to cover your costs, then how are you supposed to stay in business? But thirdly, and arguably most importantly, undercharging your makeup services is doing YOU a major disservice! As a professional MUA, you’ve invested time, money, and energy into perfecting your craft (especially if you’ve gotten professionally trained and certified).

So, why sell yourself short by not charging what you’re truly worth?

Running a makeup business In-Post Image 4

So, What’s The Solution?

The key here is to find a happy medium between charging too little and too much for your services. Do some research on what other makeup artists in your area are charging. From there, use that information to help you determine a fair price for your own services. And, of course, don’t forget to factor in your own unique experience and skills when setting your prices!

Pro Tip: Need help figuring out what you should be charging clients for your makeup services? Here are some tips to help you get started!

Expectation #9: You Can (and Should) Be Doing Everything Yourself

Running your own business can be a lot of work. As a result, it’s easy to fall into the trap of thinking that you have to do everything yourself in order to be successful. After all, it’s YOUR makeup business – shouldn’t you be the one in charge of everything?

Reality #9: This Will Probably Lead To Burnout

One of the biggest mistakes that new makeup artists make is trying to do everything themselves. And while it’s admirable to want to be in control of every single aspect of your business, the truth is that this simply isn’t realistic (or sustainable) in the long run.

Think about it this way: as a makeup professional, your time is better spent doing what you’re good at (a.k.a. doing makeup). Why waste your time on tasks that someone else could easily do for you – like social media, marketing, bookkeeping, etc.? The key is to learn how to delegate and outsource the tasks that you’re not good at or that you don’t have time for.

This way, you can focus your energy on growing your business and doing what you love!

Already a QC student?

Join our FREE Virtual Community on Facebook!

JOIN HERE

But What If You Don’t Have The Budget For This?

If you’re just starting out, it’s understandable if you don’t have the budget to hire someone to help you with your business. In this case, the key is to be strategic about the tasks that you delegate! Start with the tasks that are taking up the most time, or that are causing you the most stress. Then, once you have more money coming in, you can gradually start outsourcing more and more tasks.

Expectation #10: Getting Your Startup Running Will Take Up Most Of Your Time

Depending on how you view this particular myth, this may actually be a reason why you’re hesitant to start your own makeup business. After all, if it’s going to take over and dominate your entire life, then is this endeavor really worth it? This can be an especially damaging misconception if you happen to have a full-time job, are a student, and/or are a busy parent.

Reality #10: This Depends On Your Definition Of “Most Of Your Time”

Yes, the truth is that starting your own makeup business will probably take up more of your time than you originally anticipated. But this doesn’t mean that it has to take over your whole life! As we mentioned earlier, one of the best things about being your own boss is that you get to set your own hours. If you only have a limited amount of time to work on your business, then you can simply schedule your work around the other important things in your life.

Of course, this doesn’t mean that you won’t have to make some sacrifices in the beginning. But if you’re strategic about how you use your time, then you should be able to get your business up and running without completely sacrificing your personal life. After all, keeping a healthy work-life balance is one of the most important things you can do for your business (and for yourself)!

Running a makeup business In-Post Image 5

Running a Makeup Business FAQ

What do you need to run a makeup business?

To run a makeup business, you’ll need a combination of tools, skills, and planning. First, you’ll need quality makeup products and tools, whether you’re creating your own line or using established brands. Next, having a strong understanding of makeup techniques, trends, and customer needs is essential for providing excellent service or creating desirable products.

You’ll also need a business plan that outlines your goals, target market, pricing, and marketing strategies. Additionally, securing the necessary licenses or certifications, depending on your location, is crucial for operating legally. Finally, strong branding and an online or physical presence will help you attract and build your customer base.

Is makeup artist a profitable business?

Yes, being a makeup artist can be a highly profitable business if approached strategically! In the United States, for example, the average freelance MUA makes approx. USD $55,000 a year. Furthermore, statistics indicate that the global makeup market value is projected to increase to a whopping USD $58.15 billion by the year 2030!

Now, your personal profitability will depend on factors like:

  • Location;
  • Target market;
  • Pricing;
  • And the range of services offered.

Many MUAs find consistent income by working for events such as weddings, photoshoots, or film and television productions. Additionally, building a strong personal brand and maintaining a professional portfolio can help attract clients and expand your customer base.

You can also offer other related services or products, such as makeup classes or selling cosmetics. This can further increase your earnings. Like any business, success requires dedication, effective marketing, and continuous skill development to stay competitive in the industry.

What is the profit margin for a makeup business?

The profit margin for a makeup business can vary widely depending on factors like overhead costs, services offered, and pricing strategies. On average, many makeup artists report profit margins ranging between 25% to 50%. Businesses with lower operational costs – such as freelance makeup artists working independently – tend to achieve higher margins compared to those running salons or studios.

Upselling products like cosmetics or offering specialized services, such as airbrush makeup or bridal packages, can also enhance profitability. Just remember that proper financial management and cost control are crucial to maintaining a healthy profit margin in this industry.

How can I start a makeup business online?

Rather than physically do makeup on people, perhaps you want to operate your business strictly online. For example, you can:

  • Become a beauty content creator;
  • Become a makeup influencer;
  • Teach online makeup classes;
  • Write a beauty blog;
  • Sell your own makeup products through an e-commerce platform, etc.

To start, identify your niche in the makeup industry and decide on your target audience. From there, build a strong online presence by creating social media profiles and a professional website to showcase your work or products. Invest in quality visuals and content to attract and engage potential clients.

Platforms like Instagram, TikTok, and YouTube are highly effective for demonstrating makeup techniques and building a loyal audience. Additionally, consider collaborating with influencers to expand your reach. Remember: consistency and creativity are key to successfully growing your online makeup business!

Any tips for running a business from home?

  1. Create a dedicated workspace! Set up a specific area in your home to serve as your workspace. This helps maintain a professional atmosphere and keeps your products and tools organized.
  2. Maintain a professional schedule! Treat your business like a full-time job by setting working hours. This ensures you remain productive and helps you establish a healthy work-life balance.
  3. Stock up on essentials! Keep a well-maintained inventory of your supplies. Whether you’re creating products, fulfilling orders, or teaching online classes, having everything at your fingertips is crucial.
  4. Leverage social media for marketing! Use platforms like Instagram, TikTok, and YouTube to showcase makeup tutorials, product reviews, and behind-the-scenes content. Consistently post engaging content to build your brand and connect with your audience.
  5. Invest in quality tools and equipment! Whether you’re creating videos, hosting virtual classes, or doing virtual consultations, having good lighting, a quality camera, and reliable software will enhance your online presence.
  6. Stay updated on trends! The makeup industry moves quickly, with new trends emerging regularly. Stay informed through beauty magazines, influencer content, and social media to ensure your business stays relevant.
  7. Develop strong customer relationships! Provide excellent customer service by responding to inquiries promptly, seeking feedback, and personalizing experiences. Building trust and loyalty can help you retain clients long-term.

Conclusion

Starting your own makeup business can be a very rewarding experience. But it’s important to go into it with your eyes wide open. Be prepared for the challenges that you’ll face and don’t be afraid to ask for help when you need it.

If you can do these things, then you’ll be well on your way to success! Thanks for reading! 💕

Get paid to do what you love for a living

Become a professionally certified makeup artist in just 8 weeks!

ENROLL WITH QC MAKEUP ACADEMY
Nov 11
Love14
Close-up of a makeup artist applying foundation with an airbrush machine—highlighting the pros and cons of airbrush makeup.

The Top 10 Pros and Cons of Airbrush Makeup

By , Airbrush Makeup, Education One Comment

Updated 2025

Pros and Cons of Airbrush Makeup: Key Points

  • Airbrush makeup gives a flawless, lightweight finish.

  • It’s long-lasting and great for special events or HD photography.

  • Application requires skill and proper training.

  • It can be more expensive than traditional makeup.

  • Not ideal for dry or textured skin without proper prep.

Introduction

There’s a lot of buzz around airbrush makeup, and for good reason! In fact, many would argue that it offers a lot of benefits over traditional makeup. But like everything, it also has its downsides… Which is why today, we’re going to break down the top 10 pros and cons of airbrush makeup.

Keep reading to discover the most common pros and cons of airbrush makeup so you can better decide whether it’s the right fit for you!

Are you already a working MUA? If so, here are 4 key reasons why you should consider adding airbrush makeup to your repertoire!

Airbrush Foundation vs Traditional Foundation

Airbrush foundation and traditional foundation both serve the purpose of creating a smooth, even complexion. However, they differ significantly in their application methods and finish.

Airbrush foundation is applied using an airbrush gun that sprays a fine mist of product onto the skin. This creates a lightweight and natural-looking coverage with buildable options for more intense looks. On the other hand, traditional foundation can be applied with various tools such as sponges, brushes, or fingers, and typically has a thicker consistency that provides full coverage.

The finish of airbrush foundation is often described as “skin-like,” while traditional foundation may have a more matte or dewy finish depending on the formula. Additionally, the airbrush foundation is known for its long-lasting effects and is a popular choice for events or photoshoots.

”Airbrush is a career-changer. Adding it to your skillset makes you instantly more marketable as a makeup artist!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

To summarize:

  • Both types of foundations have benefits and suit different needs and preferences.
  • Airbrush foundation offers a unique application experience and finishes adaptable for various looks.
  • It’s worth trying both options to find what works best for you.
  • Mastering airbrush makeup can elevate an artist’s skills and create long-lasting flawless looks.
  • Continuous practice and experimentation can lead to expertise in this specialized makeup

Become a Certified Makeup Artist

Learn everything you need to know in as little as 8 weeks, right from the comfort of home!

EXPLORE OUR COURSES

10 Pros and Cons of Airbrush Makeup

Pro #1: Airbrush makeup is flawless!

There’s no denying that one of the biggest benefits of airbrush makeup is that it looks incredibly natural and flawless. In fact, many people say it offers a much more “airbrushed” look than traditional foundation – hence the name! This is because it’s applied using an airbrush gun, which gives you a much more precise finish.

What’s more, airbrush makeup is also great at hiding imperfections like scars, blemishes, and under-eye circles. And because it’s applied in very fine layers, it doesn’t settle into fine lines and wrinkles like some traditional foundations can.

Con #1: The price of airbrush makeup products

When first starting out, airbrush makeup can be a bit of an investment. Not only do you need to buy the airbrush machine itself, but you also need to purchase special airbrush foundation. On average, the amount it’ll cost you to get a good-quality airbrush machine, foundation, and other necessary products is around $200-$300.

HOWEVER…

While the initial investment for airbrush makeup might be a bit higher than traditional foundation, it actually works out to be cheaper in the long run. This is because a little goes a LONG way with airbrush makeup. Essentially, you only need a few drops of foundation to cover your entire face.

Plus, if you take care of your airbrush machine, it can last for years and years!

Pro #2: Airbrush makeup lasts all day long!

Another great thing about airbrush makeup is that it’s incredibly long-wearing. In fact, when applied correctly, it can last for up to 24 hours! This is thanks to the fact that it’s applied in very fine layers – meaning there’s less chance of it rubbing off or transferring onto clothing.

What’s more, airbrush makeup is also waterproof. So, if you’re planning on hitting the beach or pool this summer, it’s a great option to help ensure your makeup stays put. Similarly, if you’re a professional MUA, offering long-lasting makeup applications will be a major selling point for clients such as brides.

”Learning airbrush will give you an edge in a competitive industry. When a client or photographer requests it, you’re ready!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Con #2: It can be difficult to find products that match your skin tone.

While there are now more airbrush foundation shades available on the market than ever before, it can still be tricky to find the perfect match for your skin tone. This is because, unlike traditional foundation, airbrush makeup is applied in very fine layers. As a result, any mismatched shades will be much more noticeable.

So, if you’re thinking of trying out airbrush makeup, make sure to take your time in finding a foundation shade that matches your skin tone perfectly. Once you’ve found the right shade, though, you’ll be good to go!

What If You Can’t Find Your Shade?

Now, it’s also worth mentioning that sometimes, you simply won’t be able to find a product that already comes in a shade closest to your skin tone. In a situation like this, it’ll be up to you to mix and match different shades until you create the perfect custom color.

Doing this properly can be a bit difficult… Unless you have the proper training! Especially if you are (or want to be) a professional makeup artist, this is just one of many reasons we strongly recommend taking a proper airbrush course.

FUN FACT: With QC Makeup Academy‘s self-paced, online Airbrush Makeup Workshop, you’ll learn everything you need to know to professionally apply airbrush makeup to your face – as well as clients’ faces – in as little as 2-6 months!
Airbrush makeup machine, foundation bottles, and professional brushes set up beside a model; visually representing tools used to explore the pros and cons of airbrush makeup in beauty applications.

Pro #3: Airbrush makeup is good for your skin!

One of the best things about airbrush makeup is that it’s actually good for your skin. This is thanks to the fact that it’s applied in very fine layers, as we mentioned before. As a result, this helps to reduce clogged pores.

Not to mention, airbrush makeup also contains fewer chemicals than traditional foundation. So, if you’re someone with sensitive skin, it’s a great option to help ensure your skin stays healthy and free of irritation.

Con #3: Applying airbrush makeup takes time to master.

One downside of airbrush makeup is that it can take some time to master. This is because, unlike traditional foundation, you need to be very careful when applying it. If you’re not careful, you could end up with an uneven finish – or worse, a makeup disaster!

So, if you’re thinking of trying out airbrush makeup, make sure you’re prepared to take your time in learning how to apply it properly. Fortunately, though, once you get the hang of it, applying airbrush makeup will be a breeze!

Pro #4: Airbrush makeup is very versatile!

Another great thing about airbrush makeup is that it’s incredibly versatile. Not only can you use it to achieve a natural look, but you can also use it to create more dramatic looks – such as smoky eyes or contoured cheekbones.

Moreover, airbrush makeup isn’t just for everyday looks or bridal applications. Rather, it can also be used for special effects makeup – which is great if you’re a makeup artist interested in working in theatre, film, and/or television.

So, whether you’re a beginner just starting out with makeup, or a professional MUA looking to add another skill to your repertoire, airbrush makeup is definitely a great option for you!

Add Airbrush + SFX Makeup Training

Launch a successful career in film, theater, TV, and more!

VIEW QC'S SPECIAL FX MAKEUP COURSE

Con #4: It can be dangerous if you don’t know proper airbrush makeup etiquette and safety.

Now, although airbrush makeup is definitely a great option for both beginners and professionals alike, it’s important to note that it can be dangerous if you don’t know proper safety procedures.

This is because, when used improperly, airbrush makeup can actually cause physical injury – such as conjunctivitis (pink eye) or even blindness.

So, if you’re thinking of using airbrush makeup, it’s important to make sure you’re aware of proper safety procedures. Fortunately, though, as long as you take the necessary precautions, you’ll be able to use airbrush makeup without any problems!

PRO TIP: Learn how to apply airbrush makeup safely with the help of these 7 tricks!

Pro #5: There are different airbrush makeup bases to choose from!

When it comes to airbrush makeup, there are actually 4 main bases you can choose from:

Water-Based Airbrush Makeup

Water-based airbrush makeup is the most popular type of base. This is because it’s the most user-friendly, and it’s also the least likely to cause irritation.

Silicone-Based Airbrush Makeup

Silicone-based airbrush makeup is another popular option. This is because it provides a smooth, long-lasting finish. However, it is worth noting that silicone-based airbrush makeup can be a bit more difficult to apply than water-based makeup. This is because it tends to dry out more quickly, so you need to work quickly when applying it.

Alcohol-Based Airbrush Makeup

Next, there’s alcohol-based airbrush makeup. This type of makeup is great for those who want a quick, easy way to apply their makeup, since it dries almost instantly. In the same breath, however, it’s important to note that alcohol-based makeup can be very drying for the skin. As such, it’s not a good option for those with dry or sensitive skin.

Mineral-Based Airbrush Makeup

Lastly, there’s mineral-based airbrush makeup. This type of makeup is ideal for those who want a natural look, since it contains no synthetic ingredients. However, it is worth noting that mineral-based airbrush makeup can be a bit more difficult to apply than other types of bases. This is because it tends to be thicker, so you need to be careful when applying it or else it’ll look cakey.

Con #5: It’s tough to re-blend airbrush makeup once it’s been applied.

Another downside of airbrush makeup is that it can be tough to re-blend once it’s been applied. This is because the makeup dries quickly – meaning, you have to work quickly when applying it.

Moreover, airbrush makeup can also be difficult to build up. So, if you’re looking for a full-coverage look but don’t have the time to patiently layer up the application, airbrush makeup might not be the best option for you.

How To Re-Blend Airbrush Makeup

If you do find yourself needing to re-blend airbrush makeup, there are a few things you can do. First, try using a setting spray. This will help to re-hydrate the makeup and make it easier to blend.

Another option is to use a beauty blender or sponge. This will help to absorb any excess makeup and help blend it out more evenly.

PRO TIP: You can also use a setting spray to help extend the wear time of your airbrush makeup after it’s been applied to your liking!
Close-up of a professional airbrush makeup machine and foundation bottles on a makeup artist’s workstation—highlighting essential tools discussed in the pros and cons of airbrush makeup.

Pro #6: Airbrush makeup can help you apply makeup on more people in less time!

This one is especially beneficial if you’re a bridal makeup artist or an MUA working on set. For jobs like this, there will be time crunches to abide by… And airbrush makeup can help you adhere to these time limits while still providing your clients with a flawless finish!

So, why is airbrush makeup capable of allowing you to apply makeup so much faster?

Well, for one, airbrush makeup is incredibly lightweight. This means that you don’t have to worry about layering on too much product, which can save a lot of time.

Another reason why airbrush makeup is so quick to apply is because it’s very buildable. So, if you need to achieve a full-coverage look, you can do so without having to go through the process of meticulously layering on product.

Lastly, airbrush makeup is also great for those who want to apply a sheer, natural-looking finish. This is because you can simply add a light layer of foundation and be done – no need to spend time applying concealer, powder, blush, etc.

Con #6: There’s a higher chance of the look being flakey.

When it comes to airbrush makeup, one of the biggest downfalls is that there’s a higher chance of the look coming out flakey. This is because airbrush makeup dries quickly – meaning, if you don’t work quickly enough or you apply too much product, the makeup can start to flake off.

However, there are a few easy steps you can take to avoid this:

  • Make sure to start with a clean, exfoliated face. This will help to create a smooth canvas for your makeup.
  • Next, apply a hydrating primer. This will help to keep your skin from drying out and will create a barrier between your skin and the airbrush makeup.
  • Finally, make sure to apply the airbrush makeup in thin, even layers. It’s better to build up the coverage than to cake on too much product at once.

Pro #7: Airbrush makeup is especially great on oily skin!

If you have an oily skin type, then you know the struggle of trying to find a foundation that won’t slide off your face by midday. But, thankfully, airbrush makeup can help to combat this issue!

This is because airbrush makeup is water-resistant and oil-free. So, even if your skin starts to get a bit shiny throughout the day, your makeup will still look just as good as it did when you first applied it.

”Airbrush can opens doors to high-end clients, editorial work, and other specialized gigs. I use it in editorial work, makeup for TV, and with celebrities. It’s a game changer!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Con #7: That said, airbrush makeup isn’t a magical eraser for scars or active breakouts.

While airbrush makeup can do wonders for those with oily skin, it’s important to remember that it’s not a magical eraser for scars or active breakouts. Yes, one of the biggest perks of airbrush makeup is that it can give you that photoshopped, flawless-looking finish…

But, at the end of the day, it’s still makeup. So, if you or your clients have any scars or blemishes that you’re trying to cover up, it’s important to use a concealer beforehand. And even then, just make sure that the expectations for what the airbrush makeup can do are realistic.

Chances are, while airbrush makeup can help to camouflage scars and blemishes, it won’t completely make them disappear.

Pro #8: Airbrush makeup is perfect for editorial makeup and photoshoots!

If you’re a professional makeup artist, then chances are you’ve done your fair share of editorial shoots and photoshoots. At the very least, you’ve taken part in some in order to build up your professional portfolio.

Either way, you know just how important it is to have a long-lasting, photo-ready makeup look. And thankfully, airbrush makeup is perfect for just this!

This is because, as we talked about before, airbrush makeup is water-resistant and oil-free. So, even if you’re shooting in hot and humid conditions, or if your clients are sweating under the lights, their makeup will still look amazing.

Need help building your professional makeup portfolio? Learn everything you need to know in as little as 8 weeks with the help of QC Makeup Academy’s self-paced, online Portfolio Development Workshop!

Con #8: Airbrush makeup can be more expensive to re-stock than traditional makeup.

Earlier, we discussed the initial cost of airbrush makeup. And while it may be a bit more expensive to purchase an airbrush machine and compressor, once you have these items, they should last you for years to come.

The only time you’ll need to spend more money is when it comes time to re-stock your makeup supply. And unfortunately, airbrush makeup can be a bit more expensive than traditional makeup.

So, if you’re on a budget, or if you’re just starting out in your professional makeup career, it might be best to stick with traditional makeup for now. Once you’ve built up your clientele and have a bit more financial wiggle room, then you can experiment with airbrush makeup.

Add Airbrush Makeup To Your Services

Become an airbrush expert in just 2 months!

CHECK OUT OUR AIRBRUSH WORKSHOP

Pro #9: Airbrush makeup can be used for way more than just foundation!

One of the best things about airbrush makeup is that it’s not just limited to foundation. In fact, there are a ton of different products that can be used with an airbrush machine!

This includes things like:

  • Blush
  • Bronzer
  • Eyeshadow
  • Lip color
  • Highlighter
  • Contour
  • SFX stenciling
  • Body/face art
  • And more!

So, if you’re looking for a way to mix things up and add some variety to your makeup routine, then definitely consider investing in an airbrush machine.

Con #9: You’ll need to clean your airbrush machine regularly.

Another downside to airbrush makeup is that you’ll need to clean your airbrush machine regularly. Depending on how often you use it, you might need to clean it after each use. Or, if you only use it occasionally, you might be able to get away with cleaning it once a week.

Either way, cleaning an airbrush machine is pretty simple and only takes a few minutes. But, it’s still something that you’ll need to factor into your makeup routine.

How To Clean Your Airbrush Machine

If you’re not sure how to clean your equipment, simply follow these 6 steps:

  1. Empty any remaining makeup from the cup.
  2. Run water through the airbrush machine to flush out any leftover makeup.
  3. Fill the cup with warm water and a few drops of airbrush cleaner.
  4. Run the machine for a few seconds to allow the cleaner to circulate.
  5. Empty the cup and rinse with warm water.
  6. Repeat steps 5-7 until the water runs clear.

”Airbrush is a premium skills that can elevate your artistry—and your rates!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Pro #10: If you’re a professional MUA, airbrush makeup will make you more money!

As a professional makeup artist, your ultimate goal is to make your clients happy and to make as much money as possible. And luckily, airbrush makeup is a great way to do both!

This is because most people are willing to spend a bit more money on their makeup if they know it will last all day (or night) long. So, if you offer airbrush makeup services, you can charge a bit more than you would for traditional makeup services.

Not to mention, once you’ve mastered the art of airbrush makeup, you’ll be able to complete makeup applications much faster than with traditional methods. This means you can take on more clients and make even more money!

Learn more about why it’s in a professional MUA’s best interest to get trained in airbrush makeup!

Con #10: Airbrush makeup is not easy to apply if you’re a beginner.

If you’re new to airbrush makeup, it’s definitely not going to be easy for you to apply – at least, not at first. This is because airbrush makeup is applied with a machine, which can be difficult to maneuver if you’re not used to it. Moreover, airbrush makeup is also very buildable, so it’s easy to go overboard and end up with a cakey, unnatural-looking finish.

So, if you’re thinking about trying airbrush makeup for the first time, we recommend doing your research beforehand. It’d also be worth it to practice your techniques on yourself a few times before applying them onto others.

Furthermore, as we briefly discussed earlier, we also recommend looking into some sort of professional airbrush training – particularly if you want to offer this type of service to clients.

Glamorous woman with bold eye makeup and dark lipstick holding an airbrush makeup tool, demonstrating the high-impact results and artistic possibilities explored in the pros and cons of airbrush makeup.

Airbrush Makeup for Dry Skin

Airbrush makeup is renowned for its flawless, long-lasting coverage, but it’s not always the best for dry skin. The high-pressure application can sometimes highlight dry patches and make skin look even drier.

However, there are ways to adapt airbrush makeup for dry skin. One tip is to use a moisturizing primer before applying airbrush foundation, which helps create a smooth base and prevents the foundation from settling into dry areas. Choosing a hydrating formula or adding a few drops of facial oil to the foundation can also help combat dryness. Properly prepping the skin by exfoliating and moisturizing regularly is crucial for a smooth application.

While airbrush makeup may need some adjustments for dry skin, it can still achieve a flawless, long-lasting look. With the right techniques and products, even those with dry skin can enjoy the benefits of airbrush makeup.

Pros and Cons of Airbrush Makeup: Conclusion

So, there you have it! Those are the top 10 pros and top 10 cons of airbrush makeup. As you can see, there are some great benefits to using this type of makeup. However, there are also a few things to keep in mind if you’re thinking about offering airbrush makeup services as a professional MUA. Just remember that, at the end of the day, it’s really up to you whether or not this is something you want to do.

Do you have any questions about airbrush makeup? Leave a comment below and we’ll be sure to answer them!

Thanks for reading! 😘

”For weddings, HD shoots, and red carpet events, airbrush makeup delivers that flawless, photo-ready finish EVERY time!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Pros and Cons About Airbrush Makeup: Frequently Asked Questions (FAQs)

Does airbrush makeup last longer than traditional makeup?

Yes, airbrush makeup does tend to last longer than traditional makeup. This is because it’s applied with a machine, which provides a more even and consistent finish. Plus, airbrush makeup is also waterproof and sweat-resistant, so it’s ideal for special occasions or long days/nights.

Is airbrush makeup better for your skin than traditional makeup?

Yes, airbrush makeup is actually much better for your skin than traditional makeup. This is because it’s applied with a machine, which allows for a more even and consistent finish. Plus,  as we’ve already mentioned, airbrush makeup is also waterproof and sweat-resistant. This means it won’t clog your pores or cause breakouts.

Is airbrush makeup better in general than traditional makeup?

There’s no real “yes” or “no” answer to this question, because it depends on who you ask. Some people prefer airbrush makeup because it lasts longer and provides a more even finish. Others prefer traditional makeup because they find it easier to apply and remove.

At the end of the day, it really comes down to personal preference. If you’re thinking about trying airbrush makeup for the first time, we recommend doing your research beforehand to see whether it’s a good fit for you or not.

What are the benefits of airbrush makeup services for a professional MUA?

As we’ve already mentioned, airbrush makeup is a great way to make more money as a professional makeup artist. This is because most people are willing to spend a bit more money on their makeup if they know it will last all day (or night) long. So, if you offer airbrush makeup services, you can charge a bit more than you would for traditional makeup services.

Not to mention, once you’ve mastered the art of airbrush makeup, you’ll be able to complete makeup applications much faster than with traditional methods. This means you can take on more clients and make even more money.

Other benefits of offering airbrush makeup services to clients include (but aren’t limited to):

  • Offering a popular niche service that not many other makeup artists are offering
  • Being able to create a more flawless finish
  • Building a great portfolio
  • Standing out from your competitors
  • The capability of working in various areas of the beauty industry (e.g. weddings, movies, theatre, film, live events, editorial makeup, photoshoots, etc.)

Are there any disadvantages of airbrush makeup services as a professional MUA?

You may be wondering, “Are there any reasons I might not want to offer airbrush makeup services as a professional MUA?”

Well, the answer to that question is, yes, there can be a few disadvantages (if you see them that way).

The first one is that you’ll need to invest in an airbrush machine and compressor, which can be quite expensive. If you’re just starting out as a makeup artist, this may not be the best investment for you.

Another disadvantage of airbrush makeup is that it can take some time to master the technique. This means you’ll likely need to practice on yourself (and/or friends and family members) a few times before you’re able to provide this type of service to clients.

Of course, as we mentioned earlier, you could always look into getting professional airbrush makeup training to speed up the learning process.

So, those are a few things to keep in mind if you’re thinking about offering airbrush makeup services as a professional MUA. Just remember that, at the end of the day, it’s really up to you whether or not this is something you want to do.

What are some of the most popular airbrush makeup brands?

Some of the most popular airbrush makeup brands include Dinair, TEMPTU, Marc Harvey Beauty Cosmetics, and Iwata. These brands offer high-quality products that will help you create a flawless finish.

Of course, there are other airbrush makeup brands out there, so be sure to do your research before making a purchase. This way, you can find the brand that’s right for you and your needs!

Is airbrush makeup good for mature skin?

Yes, airbrush makeup is actually a great option for mature skin! This is because it can help to create a smooth, even finish that will diminish the appearance of fine lines and wrinkles.

Is airbrush makeup hard to remove?

No, airbrush makeup is actually quite easy to remove! All you need is a gentle cleanser and some warm water.

Do celebrities use airbrush makeup?

Yes, many celebrities use airbrush makeup! In fact, it’s become quite popular in Hollywood over the last few years. Some popular celebrities you’ve likely seen wearing airbrush makeup include Kim Kardashian, Jennifer Lopez, and Beyonce.

Can you use airbrush makeup daily?

Yes, you can use airbrush makeup daily! However, it’s important to make sure you’re using a gentle, alcohol-free formula that won’t dry out your skin.

Is airbrush makeup worth the investment?

If you wear makeup regularly, then airbrush makeup is definitely worth the investment! Not only will it save you time, but it will also give you a more flawless finish.

Furthermore, if you’re a professional MUA (or you’re thinking of becoming one), offering airbrush makeup services is a great way to set yourself apart from your competitors. And while the commitment will require an initial investment, it’ll be well worth it in the long run when you make back that money (and then some)!

DID YOU KNOW?: As a student of QC Makeup Academy’s Airbrush Makeup Workshop, you’re automatically eligible for a 15% industry-level discount with TEMPTU? It’s true! And if you’re a graduate of this program, that discount increases to a 30% artisan discount!

Elevate Your Makeup Career Today

Take your skills to the next level with QC’s Airbrush Makeup Workshop!

GET STARTED
Nov 02
Love26
Hiring a makeup artist Feature Image

Hiring a Makeup Artist: Everything You Need To Know

By Makeup Tips and Tricks No Comments

Updated 2025.

Key Points

  • 3 main benefits of hiring a makeup artist are: they can create a look that’s best tailored to you, they have access to products/techniques/knowledge you may not, and they’ll save you both time and the hassle.
  • The 5 steps for picking a professional makeup artist are knowing what you need done, setting a budget, doing your research, making a list of your top 3-5 choices, and then setting up consultations.
  • In the United States, the average cost for a professional MUA ranges between USD $150-$180.
  • Typically, you can expect to pay anywhere from USD $50-$200+ to get your makeup done professionally – depending on how much you need done.
  • Included in the overall cost should be the initial consultation, a makeup trial, the application itself, and a touch-up (if needed).
  • Before your consultation, ensure to thoroughly research the MUA online so that you’re confident you’ll be hiring someone who truly knows what they’re doing.
  • During the consultation, make sure to ask about: trials, what’s included in their rates, if they have a cancellation policy (and what theirs is), if you can see their contract, and whether or not they’re available the day/time you need them for.
  • Some red flags to watch out for include: MUAs who don’t have insurance, no contract, lateness to the consultation, lack of experience and/or training, little to no online presence, more bad reviews than good, and MUAs who are ONLY self-taught.
  • The 6 main categories for MUAs are: beauty makeup, theatrical and performance makeup, airbrush makeup, TV and film makeup, SFX makeup, and celebrity makeup.
  • You can become a professional MUA yourself in as little as 2 months by enrolling with QC Makeup Academy’s self-paced, online certification training.
Hiring a makeup artist in-post Image 1

Introduction

Is hiring a makeup artist worth it?

Well, picture this: you’re all dolled up for your friend’s wedding. As you take a step back to admire your handiwork in the mirror, you realize that something doesn’t look quite right. Your eyes are puffy, your lipstick is smudged, and your blush is streaky.

Uh oh! It’s time for a wardrobe change – but not before you put on some concealer to cover up those dark circles!

If this sounds like a familiar story, then you know firsthand how important it is to have a good makeup artist on-hand. In this article, we’ll explore everything you need to know about hiring a makeup artist – from the benefits they offer to the key information you should gather before booking with anyone.

Well, picture this… You’re all dolled up for your friend’s wedding, and as you take a step back to admire your handiwork in the mirror, you realize that something doesn’t look quite right. Your eyes are puffy, your lipstick is smudged, and your blush is streaky.

Keep reading for our crash course on hiring a makeup artist 101!

First Thing’s First: What Is a Makeup Artist?

A makeup artist is a professional who uses their creative talents to apply cosmetics and enhance an individual’s appearance. They have the ability to completely transform a person’s look with the stroke of a brush, and they often work in the fashion, film, television, and theater industries.

Makeup artists typically use a wide range of products, including:

  • Foundation;
  • Powder;
  • Concealer;
  • Eye shadow;
  • Eyeliner;
  • Mascara;
  • Lipstick;
  • Lip gloss;
  • Fake eyelashes;
  • Special effects makeup (for film, TV, theatre, etc.);
  • And more!

What Does a Makeup Artist Do?

  • Meet with clients to discuss their specific needs and wants.
  • Create a custom makeup look that meets the client’s individual needs.
  • Apply the makeup using a variety of techniques.
  • Touch-up the makeup throughout the day or evening as needed.
  • Remove the makeup at the end of the event or shoot.

Furthermore, many makeup artists work as freelancers and/or run their own business. As such, they are also responsible for:

Pro Tip: Learn even more about a day in the life of a professional makeup artist!

Become a certified makeup artist yourself in as little as 2 months

Earn a globally-recognized makeup certification with QC Makeup Academy – right from the comfort of home!

VIEW OUR COURSES

How Are Makeup Artists Hired? The 6 Different Types of MUAs

1. Beauty Makeup Artists

Beauty makeup artists typically work in the cosmetics industry. They may be employed by a cosmetics company, department store, or salon. Alternately, they may freelance and/or run their own business.

Either way, their job is to apply makeup. They may also teach people how to properly use cosmetics as well.

Bridal makeup artists are a particularly popular type of beauty MUA. As the name suggests, they specialize in doing makeup for brides (as well as, potentially, bridesmaids and family members) on their big day.

2. Theatrical and Performance Makeup Artists

Theatrical and performance makeup artists are responsible for applying makeup to actors, dancers, and other performers. They often work in live theater or film and television productions.

3. Airbrush Makeup Artists

Airbrush makeup artists use an airbrush gun to apply a thin layer of makeup. This type of makeup is often used in weddings, proms, and other special events. It can also be used in the film and television industry.

4. Makeup Artists for TV and Film

MUAs who work in this field are responsible for creating makeup looks for actors, actresses, and other on-screen talent. This may include special effects makeup as well.

5. Special FX Makeup Artists

These professionals are responsible for creating realistic (or even unreal!) effects using makeup. This might include wounds, bruises, scars, aging, etc. Special FX makeup artists often work in the film and television industry as well.

6. Celebrity Makeup Artists

Last but not least, we have celebrity makeup artists. As the name suggests, these professionals work with celebrities to help them create red carpet-ready looks. They may also work with models, athletes, and other high-profile individuals.

Hiring a makeup artist in-post Image 2

Should YOU Hire a Makeup Artist?

There are countless scenarios in which hiring a professional MUA can help save the day! For instance, maybe you’re getting married and want to look your absolute best for the big day. Or, perhaps you’ve been invited to a gala or black-tie event and need some help creating a glamorous look.

Other times, you might just need a little pick-me-up after a long week. Hiring a makeup artist for a makeup lesson can teach you techniques to help you feel more confident in your everyday makeup routine. Additionally, if you have a big job interview or presentation coming up, having your makeup professionally done can help boost your confidence – not to mention make the right impression on your potential employer or client!

In short, there are lots of reasons why someone might seek out the services of a makeup artist – and there’s no shame in it! Hiring a professional to help you look and feel your best is a smart investment.

Benefits of Hiring a Makeup Artist

Firstly, a professional makeup artist can help you create a look that’s tailored specifically for you!

They’ll take into account your unique features, skin type, and personal style to create a look that flatters you and makes you feel your best.

Secondly, makeup artists have access to the latest products, trends, and techniques!

As such, they know which products work best for different skin types and can help you find the right foundation, concealer, eyeshadow, etc. to suit your needs.

Thirdly, they can save you time and hassle!

They’ll do all the hard work for you. All you have to worry about is sitting back and relaxing while they transform you into a glam goddess!

Become a Master International Makeup Professional™ all from the comfort of your own home

Learn how to start your very own makeup business!

LEARN MORE

How Much Does It Cost To Have a Makeup Artist Do Your Makeup?

The average cost of hiring a makeup artist varies depending on a number of factors, including:

  • Their location;
  • Their experience of the makeup artist;
  • The length of time needed;
  • And the type(s) of service(s) you’re requesting.

“Should I Pay Someone To Do My Makeup? What Will The Cost Be?”

Generally speaking, you can expect to pay anywhere from USD $50-$200+ for professional makeup services. According to Thumbtack, for example, the current national average cost for an MUA in the United States is between USD $150-$180.

However, it’s important to keep in mind that you usually get what you pay for.

For example, if you’re looking for a top-notch MUA to help you create a stunning look for your wedding day, expect to pay on the higher end of the spectrum. On the other hand, if you just need a little help with your everyday makeup routine, you may be able to find someone who charges on the lower end.

Furthermore, it’s also worth noting that many makeup professionals offer discounts for groups. So, if you’re getting your makeup done with a friend or family member, you may be able to save some money!

What’s Included In The Cost?

When hiring a makeup artist, you’re not simply paying for them to apply makeup in a one-and-done situation. Instead, you’re paying for their time, expertise, and access to high-quality products! Typically, the cost of hiring a makeup professional includes:

  • A consultation: This is where you’ll discuss your desired look, skin type, etc. with the makeup artist. They’ll use this information to create a custom look for you.
  • A makeup trial: This is an optional service, but it’s a good idea if you’re hiring an MUA for your wedding day or another major event. During a trial run, they will do your makeup exactly as they would on the day of the event. That way, you can see how you like the finished product and make any necessary adjustments.
  • The actual makeup application: This is the time when the magic happens! Here, your makeup artist will use their skills and expertise to transform you into a glam queen.
  • Touch-ups (if necessary): After the initial makeup application is complete, your MUA will usually do a quick touch-up to ensure that everything looks perfect.

Key Questions To Ask Your Makeup Artist

Before The Consultation

“How professional is their website?”

A professional website is a good indication that the makeup artist is serious about their work and takes pride in their business. It also shows that they’re willing to invest in their career.

“What is their education and/or experience?”

It’s important to hire a makeup artist who has plenty of experience. If they also have some sort of professional training/certification, this is also a great indication that this MUA is the real deal… And will be worth your time and money!

“What are their rates?”

As we mentioned before, the average cost of hiring a makeup artist ranges from $50-$200+. However, it’s important to get an idea of the MUA’s specific rates before booking anything. That way, there are no surprises later on.

“What’s their portfolio like?”

Seeing a makeup artist’s previous work is critical! After all, this will give you a good idea of their style and whether or not they’re a good fit for you.

“Do they currently have any discounts?”

Many makeup artists offer discounts for groups, so if you’re getting your makeup done with a friend or family member, you may be able to save some money.

“Are they on social media?”

Social media is a great way to see what kind of work a makeup artist does on a day-to-day basis. It’s also a good way to get an idea of their personality and see if you’ll be a good fit.

“What do their reviews say?”

Checking out online reviews is always a good idea before hiring any type of professional. That way, you can see what other people’s experiences have been like and get an idea of what to expect.

During The Consultation

“Do you offer trials?”

Not all makeup artists offer trials, but it’s worth asking if they do.

“What’s included in your rates?”

When hiring an MUA, you’re also paying for their time, travel expenses, etc. So, it’s important to know what’s included in their rates.

“What products do you use?”

After all, you want to make sure that you avoid any potential allergies or skin reactions.

“Are you available on the day and time that I’ll need you?”

This is critical! Make sure to ask about the makeup artist’s availability before booking anything.

“Can you do my makeup on site?”

This is mainly important if you need makeup done for a special event. Otherwise, you’ll have to travel to them, which can be inconvenient.

“What is your cancellation policy?”

Life happens, and sometimes things come up that we can’t control. So, it’s important to know the makeup artist’s cancellation policy in case you need to cancel or reschedule.

“Can I take a look at your contract?”

Always, always, ALWAYS read over the contract before signing anything! This will help you avoid any misunderstandings or surprises later on.

“Do you have insurance?”

If anything goes wrong, you want to be covered. If you discover that the MUA does not have any insurance, this should be considered a red flag.

“What makeup look would you suggest for me?”

Although you may come prepared with some inspiration/reference photos, it’s always a good idea to get the makeup artist’s professional opinion. After all, they’re the experts!

“Do you have any questions for ME?”

This is an important one, as it will help them understand your vision and create a look that you love. If they don’t have any questions for you at all, that’s a bad sign.

Fun Fact: Here are 6 questions that a makeup artist should be asking YOU during the consultation!

Hiring a makeup artist in-post Image 3

How To Pick a Makeup Artist in 5 Steps

Step #1: Know What You Need!

Are you looking for someone to do your makeup for your wedding? Or do you just need a makeup lesson? Once you know what you need, you can start the process of finding a makeup artist who can provide that service.

Step #2: Set a Budget!

Before you start reaching out to makeup artists, it’s important to set a budget. Makeup artists typically charge by the hour, so you’ll need to know how much you’re willing to spend. That way, you can avoid any sticker shock later on.

Step #3: Do Your Research!

Use Google, social media, etc. to find makeup artists in your area. Once you’ve found a few MUAs that you like, check out their websites and social media pages to get a better idea of their work.

Step #4: Make a List of Your Top 3-5 Choices!

After you’ve done your research, it’s time to make a list of your top 3-5 choices. Once you have your list, you can start reaching out to the makeup artists to set up consultations.

Step #5: Set Up The Consultations!

Here, you’ll get to meet the makeup artists in person and see their work up close. During the consultation, be sure to ask all of the questions that we listed above. By the time you’re done, you should have a good idea of which MUA is the right fit for you!

Red Flags To Avoid

  • Makeup artists who are underinsured or uninsured. As we mentioned earlier, it’s always a good idea to hire a makeup artist who is insured. That way, if anything goes wrong, you’ll be covered.
  • Makeup artists who refuse to sign a contract. A contract is important because it protects both you and the makeup artist. So, if a makeup artist refuses to sign a contract, that’s a major red flag because it shows that they’re not professional.
  • Makeup artists who are late to the consultation. This is just unprofessional and shows a lack of respect for your time.
  • Makeup artists who are inexperienced or untrained. Hiring an inexperienced and/or untrained makeup artist is definitely a gamble. And while you may get lucky, it’s probably not worth the risk.
  • Makeup artists who have little to no online presence. In today’s day and age, it’s important for businesses to have an online presence. So, if a makeup artist doesn’t have a legitimate website or social media page, that’s a major red flag!
  • Makeup artists who have more bad reviews than good ones. When you’re looking at reviews, it’s important to take the bad with the good. But if a makeup artist has more bad reviews than good ones, that’s definitely something to be aware of.
  • Makeup artists who are only self-taught through YouTube videos. Watching YouTube videos does not make someone a professional makeup artist – FULL STOP! Hiring a self-taught makeup artist is a huge risk because they likely have no formal training. Instead, they’ve only learned the style of “social media makeup”, rather than actually learning the core techniques that’ll allow them to do ANY style of makeup.

Pro Tip: Here’s why YouTube tutorials are NOT the same as professional makeup training!

Join the QC Community today

We’ve helped THOUSANDS students and grads launch successful careers in the makeup industry!

DOWN OUR FREE COURSE CATALOG

So, Is Hiring a Makeup Artist Worth It?

YES, hiring a makeup artist is definitely worth it because:

  • A professional makeup artist has the experience and training to do your makeup exactly the way you want it!
  • Professional MUAs will save you time and hassle!
  • They come with a kit full of high-quality products – products that you likely don’t have access to!
  • Makeup professionals can give you advice on what colors and styles will look best on you!
  • Hiring a makeup artist is a great way to pamper yourself and feel your best on a special day!

How To Become a Makeup Artist Yourself

Perhaps by now, you’re thinking to yourself, “Hey, that sounds like an awesome career… I want to do that!” If so, then we have great news: you can ABSOLUTELY make this happen. What’s more – with the help of QC Makeup Academy, you can make it happen in as little as 2 short months!

With QC’s self-paced, online makeup certification training, you’ll gain all the skills you need to take the beauty industry by storm – all while learning right from the comfort of home, on your preferred schedule! Starting from the date you first enroll, you’ll be given two full years to finish your program. However, since there are NO deadlines or due dates, you get to choose how much or how little of those two years you’ll actually need.

For reference: many of our grads found that they could complete their training and earn their internationally-recognized certification in approx. 2-6 months, simply by dedicating a mere 1-2 hours of their week to their studies!

Hiring a makeup artist in-post Image 4

Hiring a Makeup Artist FAQ

Can I pay someone to teach me how to do my makeup?

Yes, you certainly can! Many professional makeup artists offer personalized lessons to teach you how to apply your own makeup like a pro. These sessions can be tailored to your needs – whether you want to learn everyday makeup techniques, advanced skills, or how to enhance specific features. It’s a fantastic way to get one-on-one instruction and gain confidence in your abilities while using products you’re already familiar with!

How do I find the perfect makeup artist in my area?

Finding the perfect MUA in your area starts with a bit of research. First, check online platforms like Google, Yelp, or social media to find artists with great reviews and portfolios that match your style. Instagram is especially helpful, as many makeup artists showcase their work there.

Next, you can also ask friends or family for recommendations if they’ve worked with someone they love. Once you have a few options, look for testimonials and photos of their work to see if their expertise aligns with your needs. Don’t hesitate to schedule a consultation or trial session to make sure they’re the perfect fit!

How do you interview a makeup artist?

Start by asking about their experience and training to get an idea of their background. Ask to see their portfolio or photos of past clients, too, to understand their style and versatility. It’s also helpful to discuss the types of products they use – especially if you have specific preferences or skin sensitivities.

Furthermore, be sure to ask about their availability on your desired date, as well as any cancellation or rescheduling policies they have in place. Lastly, talk about their rates and what’s included in their packages to ensure there are no surprises later. Remember: this is a two-way conversation—don’t be afraid to share your vision and see if they’re excited to bring it to life!

Become a Certified Makeup Artist

Turn your passion for beauty into a paying, successful career!

START YOUR JOURNEY
Jul 29
Love11
Tips to market your makeup business Feature Image

15 Best Tips To Market Your Makeup Business

By Career Advice, Your Makeup Career 3 Comments

As a makeup artist, it is important to know how to market your business. If you don’t have a plan in place, your business will likely not make it very far. In this blog post, we will outline the top 15 tips to market your makeup business successfully.

By following these tips, you will be able to reach new customers and grow your business!

Don’t have any experience and not sure how to kick-start your professional makeup career? Discover how YOU can become a makeup artist in as little as 3 simple steps!

10 Tips To Market Your Makeup Business Successfully

Starting a makeup business can be daunting, but it doesn’t have to be! By following these simple tips, you’ll be on your way to marketing your makeup business like a pro in no time.

Tip #1: Build a professional, polished website for your makeup business!

Your website is often the first impression potential customers will have of your business. So, make sure it reflects your brand well and provides visitors with all the information they need to know about your business.

What specific info should your website have? Here are just some of the things to include:

  • Your business name, logo, and contact information
  • A brief description of your services
  • Some before and after photos or a portfolio of your work
  • Testimonials from satisfied customers
  • Links to your social media profiles
  • An option for online booking

If your website is hard to navigate or lacks key information, prospective clients will likely move on to another makeup artist.

Moreover, creating a professional, well-designed website doesn’t have to be expensive or time-consuming. There are plenty of easy-to-use website builders out there that can help you get started. Plus, there are all sorts of resources you can turn to, such as this article by Forbes.

Tip #2: Get on social media!

These days, it’s essential for businesses to have a strong social media presence. Platforms like Facebook, Instagram, TikTok, Twitter, and YouTube are great ways to connect with potential (and current) customers. Not only that, but it’s also a powerful marketing tool, too.

When it comes to social media, consistency is key. Posting regularly (at least once or twice a week) will help you stay top of mind with your followers. And, when you do post, make sure your content is engaging, original, and visually appealing.

In addition to posting interesting content, make sure you’re interacting with your followers as well! Respond to comments and questions in a timely manner and like/share other users’ content that’s relevant to your business.

By building up a strong social media following, you’ll be able to reach more people with your marketing message. As a result, you may even get some new clients through word-of-mouth marketing!

Tips to market your makeup business in-post image 1

Tip #3: Prioritize SEO!

If you want your website to rank high in search engine results, you need to focus on SEO – a.k.a. search engine optimization. This simply means using the right keywords and phrases on your website so that people can find it easily when they’re searching for something related online.

For example, let’s say someone is searching for “makeup artists in Los Angeles.” If you include those keywords on your website (in the title, meta description, etc.), there’s a much higher chance that your site will show up in the search results. And, if it’s one of the first few results, even better!

Not sure how to get started with SEO? We recommend giving Moz’s Beginner’s Guide a read!

Tip #4: Have a killer makeup portfolio!

As a makeup artist, your portfolio is essential in both attracting new clients and keeping the ones you have. After all, it’s a representation of your work and what potential clients can expect from you.

So, make sure your portfolio is up-to-date with your best work! And, if you don’t have one already, now’s the perfect time to start putting one together. Oh, and don’t forget to showcase your portfolio on both your website and social media channels!

PRO TIP: Never put together a makeup portfolio before? Here’s everything you need to know about developing a a portfolio that’ll blow people’s minds!

Tip #5: Get as much real-world experience as possible!

There’s no better way to hone your skills as a makeup artist than by getting lots of real-world experience. So, if you’re just starting out, offer your services for free or at a discounted rate. Reach out to friends and family and gain experience by working on them for free. Also, another great idea is to do makeup for a stylized photoshoot.

Firstly, these strategies will help you build up your portfolio. But secondly, they’ll also give you the opportunity to try out different looks and techniques in a legitimate setting.

Plus, working with real clients (even if they are friends or family) can be great practice for dealing with the pressures of a real job. It’ll also give you a chance to get feedback from clients so that you can improve your work!

Tip #6: Get involved in your local community!

One great way to market your makeup business is by getting involved in your local community. This could mean anything from volunteering at events to partnering with other businesses in your area.

For example, let’s say you own a makeup studio. You could partner with a local hair salon and offer a discount to customers who book both services together. Or, you could volunteer your time to do makeup for a charity event.

There are many different ways to get involved in your community – it just takes some creativity! And, not only will this help you market your business, but it’ll also make you feel good knowing that you’re giving back.

Tip #7: Get creative with your marketing campaigns!

There are endless possibilities when it comes to marketing your makeup business. Get creative and think outside the box to come up with unique campaigns that will grab attention.

Some ideas include partnering with another local business for a joint promotion, holding a contest or giveaway, or creating social media challenges.

No matter what you do, make sure your campaigns are aligned with your brand identity and target audience. With a little creativity and effort, you’ll be able to reach new customers and grow your business!

Tip #8: Invest in paid advertising!

Paid advertising is a great way to reach new customers and grow your business. And, with the vast array of online advertising platforms available today, it’s easier than ever to get started!

Examples of paid advertising include (but aren’t limited to):

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
  • YouTube Ads

Paid advertising can be a great way to reach new customers while giving your business a more immediate boost. But, it’s important to remember that you’ll need to invest both time and money into creating and managing your campaigns.

So, be sure to do your research and create a campaign that’s right for your business!

Photo of nice optimistic brunette hairdo lady apply make up look empty space wear white shirt isolated on pink color background. Market makeup business article.

Tip #9: Focus on your USP (unique selling proposition)!

Your USP is what makes your business unique and sets you apart from your competition. When marketing your makeup business, be sure to focus on your USP!

Here are some questions to ask yourself:

  • What makes my business different?
  • What can I offer that my competition doesn’t?
  • How can I position my business in the market?

Answering these questions will help you identify your USP and figure out how to market it effectively. Remember, customers are always looking for something unique. So, make sure you’re highlighting what makes your business special!

Tip #10: Know who your target market is!

One of the most important things to do when marketing your makeup business is to know who your target market is. This means understanding who your ideal customer is and what they’re looking for.

To help you identify your target market, ask yourself these questions:

  • Who are my ideal customers?
  • What are their demographics (age, gender, location, etc.)?
  • What are their interests?
  • Which needs or problems do they have that I can solve?
  • How can I show them that I am the best makeup artist for their needs and/or problems?

By answering these questions, you’ll have a more comprehensive idea of who your target market is – and how to reach them. Remember: it’s important to focus on quality over quantity. Meaning, it’s better to have 100 ideal customers than 1000 uninterested ones!

Tip #11: Have a strong brand identity for your makeup business!

Your brand identity is what makes your business recognizable and sets you apart from your competition. So, it’s important to have a strong brand identity when marketing your makeup business!

Some things to consider when creating or refining your brand identity include your:

  • Mission statement
  • Values
  • Target market
  • USP (unique selling proposition)
  • Logo and other visuals (colors, fonts, etc.)
  • Tone of voice

By having a strong brand identity, you’ll be able to create consistent and cohesive marketing materials. In turn, this will help you attract new customers and grow your business!

PRO TIP: Learn the ins and outs of branding your makeup business properly!

Tip #12: Network literally ALL of the time!

Networking is a great way to meet new people, learn about new opportunities, collaborate, and grow your business. So, make sure you’re always networking!

Here are some invaluable ways you can network yourself and your makeup business:

  • Attend industry events and tradeshows
  • Join relevant online communities
  • Reach out to other businesses in your field
  • Connect with artists you admire through social media
  • Build relationships with influencers and thought leaders

Remember: it’s not all about meeting new people. It’s also about building strong relationships with the people you already know. So, don’t forget to stay in touch with your current contacts!

Tips to market your makeup business in-post image 3

Tip #13: Write a beauty blog and/or film a vlog!

Blogging and vlogging are great ways to show off your makeup skills, build your brand, grow your social media following, and attract new customers. Not to mention, they’re also a lot of fun!

Some things to keep in mind when starting a beauty blog or vlog:

  • Find your niche: what kind of makeup and/or beauty services do you want to focus on?
  • Be consistent: try to post new content regularly (at least once a week)
  • Promote your content: share your blog posts and videos on social media, in email campaigns, etc.
  • Engage with your audience: respond to comments and questions promptly

It’s also just as important to know what not to do as well. So, before getting started, make sure you know which steps to take – and which to avoid altogether.

Tip #14: Stock up on business cards for your makeup business!

Business cards are an essential marketing tool for any business – and your makeup business is no exception! After all, you never know when you’ll meet a potential new client or collaborator.

Here are some useful things to keep in mind when designing your business cards:

  • Include your name, title, contact information, website, and logo
  • Make sure the design is professional and aligned with your brand identity
  • Use high-quality materials (e.g. thick paper stock, raised printing, etc.)
  • Avoid using cheesy or gimmicky designs

Remember: less is more! So, make sure your business card design is simple and straightforward. Furthermore, make sure you always order extra business cards. This way, you always have them on hand!

Tip #15: Add a professional certification + designation to your makeup resume!

Investing in a professional certification or designation is a great way to show your commitment to your craft – and it can also help you attract new clients. Not to mention, getting properly trained by a reputable institution is the only sure-fire way to develop the skills you need to be a successful makeup artist.

So, if you’re serious about taking your makeup business to the next level, consider getting certified or designated by a professional organization, such as QC Makeup Academy.

Did you know that QC Makeup Academy offers a wide range of self-paced, online makeup and beauty-related courses? It’s true… And these programs can all be completed in as little as 8 short weeks!

How To Market a Makeup Business: Frequently Asked Questions

Now that we’ve gone over 15 of the best tips for marketing your makeup business, let’s answer some common questions about this topic…

“How Do I Get More Makeup Clients?”

The answer to this question may vary depending on your specific situation. However, some of the most effective ways to attract new clients include networking, creating a strong online presence, and marketing yourself through beauty blogging, vlogging, and paid advertisements.

“How Do Makeup Artists Get Noticed?”

There are a few things you can do to make sure you’re noticed by potential clients, collaborators, and industry professionals. First, it’s important to have a strong online presence. This means having an active social media account and/or website for your makeup business.

Second, you should also consider investing in some paid advertising, such as Google Ads or Facebook Ads. Finally, networking is always a great way to get noticed. Attend industry events, meetups, and workshops – and don’t forget to bring plenty of business cards!

Beautiful woman face with perfect makeup. Makeup artist applies eye shadow. Hand of visagiste, painting cosmetics of young beauty model girl. Beauty girl with perfect skin. Market makeup business article.

“How Do Makeup Artists Expand?”

There are a few things you can do to expand your makeup business…

First, you can offer new services, such as skincare consultations, bridal makeup, or special effects makeup. Second, you can also consider opening a second location or investing in mobile makeup services. Finally, expanding your team by hiring additional hair and makeup artists is also a great way to grow your business.

“What Are Some Makeup Artist Content Ideas?”

If you’re looking for some content ideas for your makeup business website or social media accounts, consider creating blog articles or videos on topics like:

  • Tips for applying makeup
  • Makeup trends
  • How to choose the right foundation shade
  • Tips for contouring
  • How to do a smoky eye
  • Tips for creating a natural makeup look
  • How to do your own wedding makeup
  • Tips for doing Halloween and/or SFX makeup
  • Tips for taking care of your skin
  • Get ready with me (GRWM) videos of you doing your own makeup
  • Various makeup tutorials
  • Behind the scenes videos of you working on client applications, photoshoots, etc.
  • Before vs. after comparisons
  • Tips for proper color correcting

“What Are Some Successful Makeup Artist Business Ideas?”

There are a few things you can do to set your makeup business up for success…

  1. First, make sure you have a strong online presence. This means having an active social media account and/or website for your makeup business.
  2. Then invest in some quality marketing materials, such as professional business cards, flyers, and postcards.
  3. Next, consider investing in a good CRM (customer relationship management) system to help you keep track of your clients, appointments, and payments.
  4. From there, create a price list for your services. Make sure to include any discounts or package deals you offer.
  5. Finally, always be willing to go the extra mile for your clients. This could mean providing complimentary touch-ups or offering to do their makeup for special events.

Marketing a Makeup Business: Final Thoughts

There you have it – 15 of the best tips for marketing your makeup business! Remember: it’s important to have a strong online presence, network with other industry professionals, and always be willing to go the extra mile for your clients.

Do YOU have any other questions about how to market a makeup business? Let us know in the comments below!

Happy marketing, beauties! 💕

Become a certified MUA (and launch your makeup business in as little as 2 months) by starting your training with QC Makeup Academy today!

Jul 18
Love14
How to boost revenue for your makeup business Feature Image

How To Boost Revenue For Your Makeup Business

By Career Advice, Your Makeup Career No Comments

As a makeup artist, you know that your business is only as good as your last booking. So, how can you make sure that you are always booked solid and bringing in more revenue? In this article, we will discuss how to boost revenue for your makeup business.

In particular, we’ll cover the various ways that you can increase sales and bookings. From online marketing to client management, discover how you can start bringing in more money today!

Dream of becoming a makeup artist? This How-To Guide will cover everything you need to know!

How Do Makeup Artists Get Noticed?

The first step in getting booked solid is to make sure that people know about your makeup artist business. How do you do that? By marketing yourself online and offline!

There are many ways to market your makeup artist business. You can start by creating a strong social media presence. Make sure to post high-quality photos of your work, as well as helpful tips and tutorials. Additionally, you can also create a website or blog to showcase your work.

On top of digital marketing, don’t forget about old-fashioned offline marketing methods like passing out business cards and Flyers. Attend local events and meetups related to the beauty industry. And, most importantly, always be friendly and professional when meeting potential clients!

How Do Makeup Artists Expand?

If you’re looking to take your makeup artist business to the next level, then it’s time to start expanding. One way to do that is by offering new services. For example, if you currently only offer makeup application, why not add on complementary services like hair styling and/or skincare consulting?

Another way to expand your business is by increasing your prices. Of course, you don’t want to price yourself too high. Otherwise, you could alienate potential customers. However, if you feel confident in your abilities and have built up a strong client base, then raising your prices in a realistic manner is a great way to boost revenue.

Finally, another way to expand your business is by adding more team members. This could include hiring additional makeup artists or bringing on support staff like receptionists or assistants. By expanding your team, you’ll be able to take on more bookings and generate more revenue.

Did you know that in addition to makeup certification courses, QC Makeup Academy also teaches skincare consulting, hair styling, and more? Check out our full list of self-paced, online programs here!

How to boost revenue for your makeup business in-post image 1

How Do I Get More Makeup Clients?

Now let’s talk about client management. How can you get more clients and keep them coming back?

Client Management 101

The first step is to make sure that you have a solid client management system in place. This could include using appointment scheduling software, keeping track of client contact information, and sending out reminders for upcoming appointments.

(For our recommended list of software tools, give this blog article a read!)

By having a strong client management system, you’ll be able to stay organized and efficient. This will allow you to take on more clients without feeling overwhelmed. Additionally, your clients will appreciate the professionalism and they’ll be more likely to book future appointments with you.

It’s also important to build strong relationships with your clients. After all, they’re the ones who are helping to support your business! Therefore, be friendly and personable when meeting with them. Get to know them on a personal level so that you can provide them with the best possible service.

Finally, always go above and beyond for your clients. Whether it’s providing them with a complimentary makeup touch-up or giving them a discount on their next appointment, find ways to show your appreciation. By doing this, you’ll ensure that they have a positive experience with your business.

In turn, they’ll be more likely to recommend you to their friends!

How Can I Promote Myself as a Makeup Artist?: Where To Find Makeup Clients

So, now that we’ve gone over some tips for client management, where can you actually find new clients?

There are a few different ways to go about this…

First of all, as we mentioned earlier, you can attend local events and meetups related to the beauty industry. This is a great way to network with potential customers, as well as collaborators.

Speaking of collaborations, this is another excellent option at your disposal! Get your name out there by working with other businesses and/or professionals in the industry. For example, you could partner with a local salon or spa. They could promote your services to their clients and vice versa.

Another way you can collaborate is by working with other industry experts on a stylized photoshoot. Not only will this give you real-world experience and allow you to network… You’ll also get high-quality images that you can use in your portfolio, too!

Finally, you can also use online directories to find new clients. Make sure to list your business on popular platforms like Google My Business and Yelp. You can also create profiles on freelancer websites like Upwork and Fiverr.

Remember, these are just some of the ways you can generate more leads and book more appointments. There are many more opportunities out there for you, which we will touch on shortly. At the end of the day, though, the key is to be proactive and to put yourself out there!

How To Boost Revenue For Your Makeup Business: Marketing Suggestions

Alright, now let’s discuss how – and where – you should be marketing your makeup business.

1. Social Media Marketing

In today’s world, it’s more important than ever to have an active presence on social media. Why? Because that’s where your potential clients are hanging out!

Some of the benefits of social media marketing include:

  • It’s relatively affordable (or even free!)
  • You can reach a large audience with minimal effort
  • It’s a great way to build relationships with your clients
  • You can get instant feedback from your target market

So, make sure to create profiles on all of the major social media platforms, such as Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn, and YouTube. If you’re not sure where to start, here are some tips to keep in mind:

  • Use original, high-quality images and videos
  • Post regularly (but don’t spam your followers!)
  • Engage with other users (like, comment, and share their content)
  • Run paid social media ads
  • Link your business website in all of your social media bios
  • Use your social media accounts to network with other beauty experts you admire
Young beautiful Asian woman professional beauty vlogger or blogger recording make up tutorial video by smartphone to share on social media. Makeup business.

How Do Makeup Artists Get More Followers?

Here are some tips to quickly grow your social media following:

#1 Host a giveaway or contest

One of the best ways to get more eyes on your social media accounts is to host a giveaway or contest. This will not only increase your following but also help you to engage with your target market.

When hosting a giveaway, make sure to set some guidelines. For example, you could require participants to follow your account and share your posts in order to enter. Additionally, you could also ask them to tag their friends in the comments section.

Not only will this help you to get more followers, but it will also increase brand awareness and reach.

Not sure where to start? This article by Memberquest breaks down the process in 5 easy steps!

#2 Collaborate with other industry experts

As we mentioned earlier, collaborating with other businesses and professionals in the industry is a great way to get your name out there. The same applies to the world of social media!

When partnering with someone for a collaboration, make sure to promote it across all of your social media channels. Additionally, you could also try to cross-promote with the other person or business involved. For example, you could share their content on your channels and vice versa.

This is a great way to reach new audiences and grow your social media following organically.

#3 Use relevant, popular hashtags

Hashtags are a great way to get your content seen by more people, as they allow you to be discoverable on social media platforms. When using hashtags, make sure to use ones that are relevant to your industry and niche. Additionally, try to use popular and trending hashtags whenever possible.

Here are some examples of relevant hashtags for makeup artists:

  • #mua
  • #makeupartist
  • #makeupaddict
  • #makeuplover
  • #wakeupandmakeup
  • #bblogger
  • #beautyblogger

Check out more trending beauty hashtags here.

Basically, by using relevant and popular hashtags, you can reach new audiences and grow your social media following in no time!

#4 Post high-quality images and videos

When it comes to social media, content is king. That’s why it’s important to post high-quality images and videos that will capture the attention of your target market.

If you’re not sure where to start, here are some tips:

  • Use bright, vibrant colors in your images
  • Include before-and-after shots
  • Showcase your work with before-and-after photos or videos
  • Use close-ups and detail shots
  • Edit your images and videos professionally

By following these tips, you can be sure that your content will stand out from the rest!

#5 Engage with other users regularly

Lastly, as previously mentioned, it’s important to engage with other users on social media. This includes liking, commenting, and sharing their content. Additionally, you could also try to tag them in your posts or stories.

When engaging with others, make sure to be genuine and authentic. Additionally, try to add value to the conversation by leaving thoughtful comments. By doing so, you’ll not only build relationships but also grow your social media following organically.

By following these 5 key tips, you should see a significant increase in your social media reach and engagement in no time! And, of course, the more followers you have, the more people you’ll be able to market your business to.

How Can I Promote My Makeup on Instagram?

Now, let’s say that you want to focus a lot of your social media marketing efforts to Instagram. After all, it is one of the most popular platforms out there with over a billion monthly active users!

In addition to the tips we’ve already covered, here’s some bonus advice on how to promote your makeup business on Instagram specifically:

#1 Make use of Instagram Stories

With over 500 million daily active users, Instagram Stories is a great way to reach new audiences and promote your business. When using Stories, make sure to use relevant hashtags, post high-quality images and videos, and tag other users whenever possible.

Additionally, you could also try using Instagram Story Highlights. This feature allows you to save your Stories and display them on your profile permanently. This is a great way to showcase your work, highlight your services, and promote any special offers or discounts that you may be running.

To learn more about using Instagram Stories for business, check out this helpful guide by Hootsuite!

#2 Use hashtags strategically

As we’ve mentioned before, hashtags are a great way to get your content seen by more people. When using them on Instagram, make sure to use a mix of popular, relevant, and niche-specific hashtags. Additionally, try to use a variety of different hashtag types, such as branded hashtags, campaign hashtags, and location-based hashtags.

For more tips on using hashtags effectively, be sure to read this article.

#3 Run an Instagram marketing campaign

Another great way to promote your makeup business on Instagram is by running a marketing campaign. When running a campaign, you can use a variety of different strategies, such as influencer marketing, user-generated content (UGC), and giveaways.

To learn more about running an effective Instagram marketing campaign, check out this helpful guide by Wordstream.

PRO TIP: It’s worth it to note that, in general, paid marketing campaigns are worth running elsewhere, too. For instance, it could be a worthwhile investment to create marketing campaigns on Facebook, Google, and TikTok – just as a few examples.

#4 Partner with micro-influencers

Micro-influencers are social media users with a relatively small but engaged following. When working with micro-influencers, you can expect to see high levels of engagement and reach. Additionally, partnering with micro-influencers is often more affordable than working with larger influencers.

Now, you might be wondering, “Why micro-influencers and not macro-influencers?” Well, micro-influencers typically have a more engaged following than macro-influencers (a.k.a. celebrities). Additionally, their smaller followings tend to be more tight-knit and responsive to the content that they share.

To learn more about partnering with micro-influencers, check out this useful article by Forbes!

#5 Use relevant, high-quality visuals

Finally, when promoting your makeup business on Instagram, make sure to use relevant and high-quality visuals. This means posting images and videos that are visually appealing and on-brand. Additionally, try to use a mix of both static and moving content to keep things interesting.

For more tips on creating high-quality visuals, be sure to read this blog post.

As you can see, there are plenty of strategies that you can use to promote your makeup business on this popular platform!

How to boost revenue for your makeup business in-post image 3

2. Email Marketing

Another great way to promote your makeup business is through email marketing. This involves sending out newsletters, special offers, and other marketing materials to your email list.

Email marketing can be an effective way to reach new customers and promote your business. However, it’s important to make sure that you’re sending high-quality content that is relevant to your audience. Additionally, you’ll want to avoid spamming people with too many emails.

To learn more about email marketing, check out this breakdown by Mailchimp!

PRO TIP: If you don’t have an email list yet, now is the time to start building one! You can do this by collecting emails at events, through sign-ups on your website or social media platforms, or even by offering a freebie in exchange for people’s contact information.

3. Build a Website For Your Makeup Business

Another great way to market your makeup business and boost revenue is by creating a website. This will give you a platform to showcase your work, as well as list your contact information and available services.

Creating a website is a great way to build your brand and attract new customers. It’s also relatively easy and affordable to do, especially if you use a platform like WordPress. In terms of boosting revenue, having a professional website is critical because it will help you appear more credible and trustworthy to potential clients.

Not to mention, if it offers an option for online booking (which we highly recommend), it can make it even easier for people to book your services!

If you’ve never put together a business website before, here are some tips to keep in mind:

  • Use high-quality images that accurately represent your brand
  • Keep your website design simple and easy to navigate
  • Provide links to your social media profiles
  • Include clear calls-to-action (e.g. “Book Now,” “Contact Us,” etc.)
  • Make sure your contact information is up-to-date and easy to find

You can also check out this article by Business News Daily for 12 handy tips on creating a successful business website.

Why SEO Will Boost Revenue For Your Makeup Business

SEO (a.k.a. Search Engine Optimization) is one of the most important aspects of online marketing, yet it’s often misunderstood or overlooked by small businesses. Simply put, SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs).

So, why does this matter? Furthermore, how will it positively impact your makeup business’s revenue?

The answer is simple: when people are looking for makeup artists in their area, they’re likely to use a search engine like Google. And if you can get your website to appear on the first page of results, you’ll be much more likely to get bookings and boost revenue for your makeup business!

There are a number of different factors that go into SEO, but some of the most important ones include:

  • The quality of your website and content
  • How well your website is optimized for search engines
  • How many high-quality inbound links you have to your website
  • Your social media presence

In a nutshell, SEO is important because it can help you get more visibility for your makeup business online. And the more visible you are, the easier it will be to attract new clients and boost revenue.

To learn more about how SEO works and how you can use it to promote your business, check out this informative Beginner’s Guide from Moz. This article by Reliable Soft Digital Marketing Agency also provides a list of 10 free SEO courses (with certificates) that you can complete in just a few short hours!

4. Invest in Business Cards

Business cards may seem like a small thing, but they can be a powerful marketing tool for your makeup business. They’re an easy and affordable way to promote your brand and make it easier for people to remember your contact information.

Plus, if you get creative with your business card design, you can use them as mini-portfolios! This is a great way to showcase your work and convince potential clients to book your services.

To find out more about how to create an effective business card design, check out this helpful guide from 99designs. You can also search for “business card printing” on Google or another search engine to find reliable printing services in your area.

Cosmetic, fashion, beauty, makeup business.

How To Boost Makeup Revenue Through Service Pricing and Client Incentives

Setting Your Makeup Business Rates

If you want to boost revenue for your makeup business, it’s important to be strategic about pricing your services. Many makeup artists make the mistake of undercharging for their services, which can leave them feeling overworked and underpaid.

On the other hand, if you charge too much, you may price yourself out of the market or deter potential clients from booking your services.

To find a happy medium, start by considering your target market. How much are they willing to pay for makeup services? How much do your competitors charge? Use this information to come up with a pricing strategy that will attract clients without breaking the bank.

If you’re new to the professional beauty industry and aren’t sure how to confidently set your rates for the first time, keep the following in mind:

  • Your experience: How long have you been working as a makeup artist? Are you just starting out or do you have years of experience under your belt?
  • The type of services you offer: What kinds of makeup services do you provide? Are they simple or complex? How long do they take to complete?
  • The cost of your supplies: How much do you spend on makeup and other supplies? Make sure to factor in the cost of your time as well!
  • Your overhead costs: How much does it cost to maintain your business? This includes things like rent, utilities, insurance, etc.

Once you have a good understanding of your costs and the going rates in your area, you can start to set your own rates with confidence. If you’re still not sure where to start, consider using a pricing calculator like this one from Calculator Academy.

Fun Fact: QC Makeup Academy‘s online certification courses all come with an ENTIRE unit devoted to business training. And as part of this training, you’ll learn how to price your makeup services properly!

Discounts and Client Incentives

In addition to setting competitive rates, you can also offer discounts and incentives to attract new clients and boost revenue. For example, you could offer a discount for first-time clients or run a promotion for couples getting married. Just be sure not to devalue your services in the process!

Here are some more popular examples of effective incentives to offer:

  • Bulk discounts: Offer a discount when clients book multiple services at once.
  • Referral programs: Give clients a discount or free service for referring their friends.
  • Loyalty programs: Provide loyalty rewards, such as a free service after every ten appointments.

Remember: people love a good deal! If you can offer them something of value, they’ll be more likely to book your services – and come back for more in the future.

Increase Makeup Sales By Selling Cosmetic Products

In addition to selling your makeup services, you can also boost revenue by selling products. This could include anything from makeup brushes and eyeshadow palettes to skincare products and foundations.

The key is to find a balance between offering enough products to generate sales – but not so many that it becomes overwhelming for your clients. Start by surveying your target market to see what kinds of products they’re interested in. Then, create a product lineup that meets their needs and budget.

To learn more about how to sell makeup products, check out this helpful guide from Website Builder Expert.

Starting Your Own Makeup Line

Another great way to boost revenue for your makeup business is to start your own makeup line. This could include anything from lipstick and mascara to false eyelashes and foundations.

Not only will this give you a new stream of revenue; it’ll also help you build brand awareness and establish yourself as an expert in the industry.

If you’re interested in starting your own makeup line, there are a few things you’ll need to do first:

  • Research the market: What kinds of products are in demand? How much are people willing to pay?
  • Know which ingredients to use (and which to avoid): Not all ingredients are created equal. Some are better for the skin than others.
  • Create a business plan: This will help you map out your goals, budget, and marketing strategy.
  • Find a manufacturer: You’ll need to find a reputable cosmetics manufacturer who can produce high-quality products at a reasonable price.
  • Create packaging: Your packaging should be eye-catching and reflective of your brand.
  • Market your products: Once you have everything in place, you’ll need to start marketing your products to reach your target audience.

For more information on starting your own makeup line (and sell it online), check out this awesome guide from Shopify.

Just keep in mind that launching your own cosmetics line will require some sort of investment. So, be sure to do your research and create a solid business plan before you get started. That said, once your line is up and running, it has the potential to be a very profitable venture!

Becoming a Brand Ambassador

Another great way to boost revenue for your makeup business is to become a brand ambassador. This involves partnering with a cosmetic company and representing their products.

As a brand ambassador, you’ll typically receive free products (which you can use in your own work), as well as discounts and commission on sales. Plus, it’s a great way to build relationships with other industry professionals!

To learn more about becoming a brand ambassador, Keep Calm and Chiffon has a great article that breaks down everything you need to know to get started!

How to boost revenue for your makeup business in-post image 5

Boost Revenue For Your Makeup Business By Getting Professionally Certified

If you’re not already certified, getting your professional makeup certification is one of the smartest ways to boost revenue for your makeup business. Firstly, this will give you the skills and knowledge you need to be a successful makeup artist in the first place. And secondly, it’ll also make you a LOT more attractive to potential clients.

Plus, being certified will help you stand out from the competition – which is always a good thing!

There are plenty of ways to get certified, but one of the most popular (and affordable) options is online courses. QC Makeup Academy, for example, offers an excellent Master Makeup Artistry Course that covers everything from basic techniques to advanced concepts.

Once you’ve completed this course, you’ll be mailed a physical copy of your globally-recognized Master International Makeup Professional (MIMP) certification. Plus, this title acts as your official designation, too! You can then use this to market yourself as a certified makeup artist – which will help you attract higher-paying clients.

So, if you’re serious about boosting revenue for your makeup business, getting certified is definitely the way to go!

View the full course page for QC’s Master Makeup Artistry certification program here – and discover how you can become a certified MUA in as little as 8 short weeks!

5 Extra Ways To Boost Revenue For Your Makeup Business

On top of everything we’ve already covered in this article, here are a few more tips to help you boost revenue for your makeup business…

Get involved with bridal shows!

Bridal shows are a great way to meet potential clients and get your name out there. Plus, they typically attract a high-end clientele – which means you can charge a bit more for your services.

To learn more about bridal shows (and why you need to attend them), check out this wonderful article from Here Comes The Guide.

Offer group discounts!

If you’re looking to attract more clients, offering group discounts can be a great way to do it. This could involve anything from giving a discount for booking multiple services at once to offering a lower rate for larger groups. Just remember that you’ll need to adjust your pricing accordingly so that you’re still making a profit!

Offer virtual makeup artistry services!

With the rise of technology, more and more people are opting for virtual makeup services. This is a great way to reach a wider audience – and it can be done from the comfort of your own home!

By providing virtual services, you can:

  • Expand your client reach on a global scale
  • Teach one-on-one and/or group makeup classes
  • Conduct contact-free client consultations
  • Offer makeup advice and tips
  • And so much more!

PRO TIP: Want to add virtual beauty services to your makeup business? Take QC Makeup Academy’s 1-unit Virtual Makeup Training mini course and learn everything you need to know in less than a month!

Get involved with charity work!

Charity work is a great way to give back – and it can also be a great marketing tool. By getting involved with local charities, you can not only help those in need but you can also attract attention to your business. Plus, it’s a great way to build relationships with other industry professionals!

There are plenty of ways to get involved with charity work, so there’s sure to be something that’s a perfect fit for your business.

Offer free (or discounted) makeup services to friend and family!

This one might seem a bit counterintuitive, but hear us out! Offering free or discounted makeup services to your friends and family can actually be a great way to attract new clients.

How so?

Well, first of all, it’s a great way to get real-world practice. Secondly, it’s a great way to build up your portfolio. As your friends and family see the amazing work you’re doing, they’re sure to spread the word – which can help you attract new clients and boost your revenue.

Happy fair-skinned young lady applying makeup with brush to woman in white shirt indoors. Blonde girls enjoy girls day. Cosmetic products, concept. Makeup business, makeup artist working on client.

Conclusion

As you can see, there are plenty of ways to boost revenue for your makeup business! So, if you’re looking to increase sales and get more bookings, be sure to implement some (or all) of the strategies we’ve covered in this article. Trust us – you won’t regret it!

What other tips do you have for boosting revenue for your makeup business? Let us know in the comments below!

Thanks for reading! 💕

Jun 27
Love7
Makeup theory learning about different face shapes.

28 Of The Best Tools To Grow Your Skincare Business

By Career Advice, Skincare No Comments

If you’re looking to start or grow a business as a skincare consultant, you’re in luck! There are a number of great tools out there that can help you do just that. In this article, we’ll discuss 28 of the best tools to grow your skincare business and find success in the beauty industry.

Specifically, we’ll look at software tools, business tools, and on-the-job supplies that’ll help you reach your goals. Whether you’re just starting out or you’ve been in the game for a while, these essentials will help you take your career to the next level!

Were you born to be a skincare expert? Then you NEED to check out our Ultimate Guide to becoming a skincare consultant! It’ll walk you through the entire process from start to finish – even if you have no experience!

Frequently Asked Questions

Before we dive into the meat and potatoes of this article, let’s first answer some of the most commonly asked questions about the skincare industry…

Is Skincare Business Profitable?

This is a great question and the answer may surprise you! The skincare industry is actually very profitable. In fact, according to GlobeNewsire, it’s expected to hit a revenue of $145.82 billion (USD) by 2028. For reference, the market was valued at $98.83 billion (USD) in 2020.

What does this mean for you?

It means that NOW is the perfect time to get into the business!

The best tools to grow your skincare business in-post image 1

What Is a Skincare Consultant?

A skincare consultant is someone who provides expert advice on all things related to skincare. This can include product recommendations, skin type analysis, and tips on how to properly take care of your skin.

What Are a Skincare Consultant’s Job Duties?

The duties of a skincare consultant vary depending on the needs of the client. That said, regular parts of your day-to-day work might include:

  • Conducting an initial client consultation
  • Analyzing the client’s skin type
  • Recommending products
  • Demonstrating how to use products
  • Formulating a customized skincare regimen for each individual client
  • Providing tips and advice on how to properly care for the skin
  • Providing tips and advice on how to combine skincare products with makeup products

What Can’t a Skincare Consultant Do?

Unlike estheticians or cosmetologists, skincare consultants are not qualified to perform any surgical cosmetic procedures. This includes services such as chemical peels or waxing.

Similarly, you won’t be qualified to prescribe medical treatments. If a client needs this type of assistance, you can use your expertise to advise them to seek out the help of a licensed dermatologist.

What Is The Average Salary for a Skincare Consultant?

Unfortunately, there’s no one-size-fits all answer to this question. This is because the amount of money you make will ultimately depend on a number of factors, such as your experience, qualifications, location, whether you run your own business or not, etc.

However, we can give you an idea of the potential earnings you can make! Here are some up-to-date salary ranges for skincare consultants in the following countries:

  • United States: Between approx. $27,500 USD and $61,500 USD per year (Source: ZipRecruiter)
  • Canada: Between approx. $22,000 CAD and $49,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £15,000 GBP and £33,000 GBP per year (Source: Glassdoor)
  • Australia: Between approx. $42,000 AUD to $80,000 AUD per year (Source: Payscale)
Consultation with skincare consultant. Female beauty doctor talking with patient and selling cream or mask.

Ways To Increase Your Salary

There are also a few things you can do to try and increase your income as a skincare consultant. Here are a few examples:

1. Get Certified

Many employers and/or clients prefer to hire skincare consultants who have completed some sort of reputable certification training. So, this is definitely something that will help you earn a higher salary!

2. Gain Experience

The more experience you have, the more likely you are to be offered a higher salary (or be able to charge higher rates). If you’re just starting out in the skincare consulting industry, consider taking on some internships or entry-level roles to gain some valuable experience first.

And if you run your own business? Take the time at the beginning of your career to actively seek out new clients and projects. Gaining real-world experience by working on people you know – such as friends and/or family – is a great example of this!

3. Relocate

Typically, salaries tend to be higher in developed countries such as the United States, United Kingdom, Canada, Australia, and New Zealand. So, if you’re willing to relocate, this could be a good way to earn a higher salary and open you up to a larger clientele.

4. Offer Virtual Skincare Services

If you don’t want to relocate (or simply don’t have the means to), that’s totally fine – you have other options!

Since the start of the global pandemic, many businesses have had to pivot and offer their services online. And as more and more people are shopping for beauty products and services online, this is definitely a service YOU could consider offering as well. Not only will it help you reach a wider audience; it can also be a great way to earn a higher income.

5. Offer Other Relevant Services

Another way to increase your earnings as a skincare consultant is to offer additional services that are related to the beauty industry. For instance, you could also offer:

  • Makeup artistry (e.g., bridal, everyday wear, Special FX makeup, makeup for film and television, virtual makeup classes, etc.)
  • Hair styling
  • Fashion styling
  • And more!

The more services clients can get from under one roof, the more likely they’ll be to book these additional services with you – rather than seek out someone else. By expanding the number of services your business offers, you’ll be able to reach a wider range of clients AND charge higher rates for all of your services as a whole.

6. Start Your Own Skincare Consulting Business

If you’re self-employed, then the sky’s the limit in terms of your earnings potential! Of course, this does mean you’ll have to work harder and put in more hours in order to be successful. But if you’re motivated by money, want to be your own boss, and desire creative freedom, then the effort will definitely be worth it!

The best tools to grow your skincare business in-post image 3

What Are The Benefits of Being a Skincare Consultant?

There are many benefits to being a skincare consultant! Here are just a few examples:

  • You have the ability to help people feel better about themselves
  • You’re given the opportunity to work with a wide range of clients
  • You have the chance to be your own boss
  • There’s massive potential to earn a high income

Basically, so long as you’re passionate about skincare and enjoy helping others, a career as a skincare consultant would be a great fit for you!

Do You Need a Certification To Be a Skincare Consultant?

Okay, so the thing is, you don’t technically “need” a professional certification to work as a skincare consultant. However, it’ll be extremely hard to set yourself up for success without one! After all, employers and clients alike won’t be inclined to hire you if you can’t prove that you know what you’re doing – or that you’ve taken the time to earn your stripes!

For this reason, many skincare consultants choose to pursue professional certification in order to improve their skills and increase their knowledge about the industry as a whole. There are a variety of different professional certifications available for skincare consultants – such as the Skincare Course offered by QC Makeup Academy.

About QC Makeup Academy

QC Makeup Academy is a faculty of QC Career School, a pioneer of distance learning since 1984. All of our courses are entirely self-paced and done online. Meaning, you have the flexibility and freedom to earn your globally-recognized International Skincare Consulting Professional (ISCP) certification + designation whenever (and from wherever) you want!

Moreover, QC Makeup Academy holds an A+ ranking with the Better Business Bureau, and has over 200 5-star reviews on Facebook alone. Countless graduates of QC Makeup Academy have since gone on to launch lucrative careers in:

  • Bridal makeup/special events makeup
  • SFX makeup
  • Makeup for film, TV, and theater
  • Celebrity makeup
  • Skincare consulting
  • Hair styling
  • Fashion styling
  • Airbrush makeup
  • Global beauty

What’s more, countless alumni have even gone on to become Ambassadors for major beauty brands – and even launch their own cosmetic and skincare lines, too!

If you’re interested in learning more about QC Makeup Academy, or connecting with us directly, we welcome you to check us out on the following social media platforms:

If you have any questions or wish to speak with a member of QC’s amazing Support Staff, you can also reach out via email, phone, or live chat – depending on your personal preference!

Beautician showing information about new cosmetics and beauty products on tablet computer to client

QC Makeup Academy’s Skincare Course

In this 5-unit online program, you’ll learn everything needed to launch your career as a professionally-certified skincare consultant. Here’s a sneak peek of what will be covered in each unit…

Unit A

  • The basics of  skincare
  • The role of a professional skincare consultant
  • Skin anatomy
  • Different skin types

Unit B

  • Understanding labels on skincare products
  • Morning vs. nighttime skincare routines
  • How to recommend the right cleanser and moisturizer
  • Recommending different skincare tools
  • Pairing makeup recommendations with skincare recommendations

Unit C

  • How to work with skin conditions
  • Accessing a client’s skin and accurately addressing any of its concerns
  • Morning and nighttime skincare regimens for acne-prone skin

Unit D

  • What causes aging skin
  • Anti-aging ingredients and skincare products
  • Anti-aging skincare regimens for mature clients
  • How to properly evaluate anti-aging creams

Unit E

  • The basics of natural skincare
  • How to select the right natural skincare products
  • DIY recipes for skincare
  • How to conduct a skincare consultation with a client
  • Problem-solving during the consultation process

Oh, and the best part? Because you get to decide how often you work on your studies, you can graduate and earn your skincare consultant certification in as little as 2-6 months (maybe even sooner)!

View the full details for QC’s Skincare Course here and get started today!

Essential Tools To Start a Skincare Business

Okay, now it’s time to look at the various tools you’ll need to grow your skincare business. Let’s start by first breaking down the must-have tools you’ll need to start this exciting venture in the first place!

1. A Skincare Business Plan

The first thing you’re going to need is a business plan. This document will outline your overall goals and strategies, and how you plan on achieving them. Your business plan will be essential to the success of your skincare business!

Moreover, if you want to try and get financial assistance from a bank, they’re going to require this business plan from you.

Never written a business plan before?

No sweat! Just make sure that it contains the following key info:

  • An executive summary of your skincare business
  • A general description of company
  • Market analysis research
  • A sales/marketing plan
  • Your operational plan
  • A brief overview of your management team
  • Your financial plan and goals

If you need a little more help getting the ball rolling, there are all sorts of free templates and guidebooks available online!

The best tools to grow your skincare business in-post image 5

2. Insurance for Your Skincare Business

The next must-have is, of course, business insurance! Business insurance will protect you in the event of any accidents, injuries, or damages that occur while working with clients (or even afterwards).

There are a variety of different policies that you can choose from, and you may find yourself a bit overwhelmed at first by all of your options. Just take a breath, go through each type of insurance individually, and remember that your business won’t need all of them. By doing a little research, you’ll be able to narrow down the list and find the one (or two) that’s right for your company.

General liability insurance, for instance, will cover any third-party injuries that occur in your salon, on your property, etc. Another example would be insurance that can protect you in the event that a client tries out a product you’ve recommended, only for it to have unwanted reactions to their skin. In this kind of case, the best type of insurance to cover you would be professional liability insurance.

Other types of business insurance that you may want to consider include:

  • Product liability insurance
  • Property damage insurance
  • Business interruption insurance
  • Workers’ compensation insurance
  • Employment practices liability insurance

Tips For Finding The Right Coverage For YOUR Skincare Business

The best way to determine which type (or types) of business insurance you need is by doing a risk assessment of your company. This will help identify any potential areas where you may be vulnerable, and therefore in need of protection.

Once you have a good understanding of the risks that come with your skincare business, you can start shopping around for the right insurance policy!

There are a few things that you’ll want to keep in mind while you’re searching for the perfect policy, such as:

  • The size of your business
  • Your company’s location
  • How many employees you have
  • The type of products and services you offer
  • Your target market
  • Your business’s growth potential

By taking all of these factors into consideration, you’ll be able to find an insurance policy that’s both comprehensive and affordable.

3. A Registered Business Name

Before you can start legally operating your skincare business, you’ll first need to register it with the government. One major perk to registering your business name is that no one else will be able to use it. Instead, it’ll belong to you and you alone!

The process of registering a business name involves first coming up with a name for your company (that isn’t already in use, obviously) and then filing the appropriate paperwork. This process is actually quite simple and straightforward, so don’t feel overwhelmed! All you need to do is check with your local government office for the specific requirements where you live.

Need help coming up with the right name for your skincare business? Here are the Top 5 rules to picking the PERFECT name!

4. A Laptop and/or Smart Phone

Literally every business owner needs a laptop and/or smart phone these days. After all, these devices will be essential for keeping track of your bookings/appointments, communicating with clients, managing your finances, etc. Plus, you’ll need to be reachable, as you never know when a prospective client will be trying to contact you!

The good news is that these days, there are all sorts of great laptops and smartphones on the market that won’t break the bank. If you don’t have one already, we recommend doing some comparison shopping. This way, you can find the perfect device for your needs!

5. A Business Website

In today’s day and age, it’s absolutely essential to have a strong online presence for your skincare business – and one of the best ways to do this is by creating an official business website!

The thing is, your website doesn’t even need to be fancy or complicated. So long as it includes all the basic information about your company – such as your contact info, services offered, prices, online booking, etc. – you’ll be good to go.

Never created a website before? There are countless resources and guides available online, such as this guide by Business News Daily. Another option, if you have the budget for it, is to hire a web designer who can create the site for you.

Either way, just make sure to set aside the appropriate amount of time and money for this important task!

Client being recommended a product by skincare consultant

6. Your Professional Skincare Portfolio

When you’re first starting out in the skincare industry, it’s important to build up a strong portfolio of your work. Your portfolio will show clients what you’re capable of – as well as help them decide if you’re the right consultant for their needs.

Your portfolio can include things like before vs. after photos, client testimonials, behind-the-scenes videos, etc. And if you have any previous experience working as a skincare consultant, be sure to include that as well!

The thing is, building up a strong portfolio takes time and effort. But it will be worth it in the long run when you start booking clients left and right. Not to mention, it can be an ongoing effort. Your portfolio doesn’t have to be perfect right at the start of your career – you can continue to build upon and refine it, the longer you gain experience!

Did you know that QC Makeup Academy’s online Portfolio Development Workshop is ALL about helping you put together a solid portfolio to launch your career with? It’s true – and it’s one of the many reasons why this course is so popular!

7. Business Cards

Another important marketing tool when starting up your skincare business are business cards. These can be handed out to potential customers, left at local businesses, distributed at networking events, or simply given to anyone who expresses interest in your beauty services.

Your business card should include your:

  • Name
  • Professional title
  • Skincare business’s name
  • Link to your website
  • Social media handle
  • Contact information

Additionally, you can also include a brief tagline or slogan on your card – something that sums up what you do and why you’re the best at it!

There are all sorts of online printing companies that offer affordable business card printing services. The main thing we recommend is making sure that you order enough cards for all your marketing needs!

8. Social Media Accounts

Lastly, it’s important to have a strong social media presence for your skincare business. Through the power of social media, you’ll be able to reach a wider audience and connect with potential clients from all over the world!

Some of the most popular social media platforms for businesses these days include Facebook, Twitter, TikTok, LinkedIn, YouTube, and Instagram. That said, of course, there are plenty of other options out there as well. Why not look around and see which one(s) would make the most sense for your business!

Once you’ve set up your profiles, be sure to regularly populate them with high-quality content. Original photos/videos, blog posts, skincare advice/tips, and client testimonials are all excellent examples. When you do this, you’ll be showing people how serious you are about your business. Not to mention, posting high-quality content on a consistent basis will help you attract more followers.

Software To Grow Your Skincare Business

Now let’s move on and talk about some software tools that can help you grow your company. Keep in mind that everything we’re about to list are just some of the options at your disposal. If you do a little online research, you’ll find even more potential software that could work for you.

1. Asana

Asana is a project management software that can help you keep track of all your skincare clients, appointments, and tasks – all in one place. This can be massively helpful when you’re trying to stay organized and on top of your business… Which, of course, is what every business owner is literally always doing!

Another perk to Asana is that they offer a free version, which should be more than enough for most small businesses! With that in mind, if you’re looking for an alternative to Asana, we also recommend Trello or Basecamp.

2. Mailchimp

Mailchimp is a very handy tool that’ll help you create and send newsletters, email campaigns, and other marketing materials. This is super important, as you’ll then be able to stay in touch with your clients, while also promote your business at the same time!

Mailchimp also offers a free plan for small businesses, which we recommend taking advantage of. Alternatives to Mailchimp include – but aren’t limited to – Sendinblue or Constant Contact.

The best tools to grow your skincare business in-post image 7

3. QuickBooks

If you’re running your own business, you’re absolutely going to need accounting software – especially if you don’t have the budget to hire a personal accountant to do this type of work for you. And when it comes to accounting software, QuickBooks is considered the best of the best!

With QuickBooks, you can effortlessly manage your finances, invoices, and expenses. Furthermore, they offer a free trial, thereby giving you the flexibility to try their services before committing to a paid plan.

If you’re not a fan of QuickBooks and are looking for an alternate option for accounting software, then we would also recommend FreshBooks.

4. Zoom Events

These days, virtual beauty services are all the rage! Zoom Events is a tool that can help you flawlessly manage and execute virtual client consultations, follow-up appointments, online lessons, group classes, etc. With Zoom Events, you can live stream, host webinars, have chat rooms, and allow for breakout sessions. Another bonus is that their platform is super user-friendly and easy to navigate.

That said, probably our favorite thing about Zoom Events is that they offer a free plan for small businesses. That said, of course, if you don’t want to use Zoom, software like Webex or Google Meet are also a great alternative, too.

5. Wix

Wix is considered to be BEST all-around website builder… Just take it from Superb Website Builders! This is because Wix’s platform is super user-friendly, offers tons of free website templates and designs to choose from, and has powerful (yet easy-to-use) features.

I mean, what’s not to love?

Of course, Wix isn’t the only website builder available to you. If you’re not 100% sold on Wix, we also recommend giving Weebly, WordPress, or Squarespace a try.

6. Booker by Mindbody

Booker by Mindbody is considered one of THE best appointment booking software solutions for/in salons. It can be used to manage everything from client bookings and payments to marketing and staff management. Plus, this tool is great for small businesses that offer beauty services, as it can help streamline and optimize your day-to-day operations.

One thing to note about Booker, however, is that it’s a little pricey. It’s cheapest tier, for reference, is $125.00 per month. But if you’re not interested in any of the fancy bells and whistles, and just need a cohesive place to manage all of your appointments and a simple payment method, then this may be worth the cost for you.

7. Timely

Timely is another highly recommended scheduling software that comes at a bit more of an affordable price. In fact, their cheapest tier starts at only $15.00 per month! With Timely, you can manage your staff’s schedules, track time-off requests, and set goals and limits.

Overall, we think Timely is a great scheduling tool for small businesses – especially if you’re on a tighter budget.

9. Think Dirty

No, this isn’t an NSFW app, don’t worry… But it is an app you should have at your disposal!

The Talk Dirty app was first launched by Lily Tse, as Lily wanted to avoid toxic skincare ingredients due to the existing history of cancer already running in her family. With this free app, you can simply scan the barcode of any product and it’ll give you a “Dirty Meter” reading, which ranges from “Clean” to “Very Dirty.”

Furthermore, Talk Dirty will also provide you with a list of ingredients used in the product, as well as any health concerns associated with them.

Although your skincare certification training will make you an expert when it comes to good (and bad) product ingredients, this handy app can still prove useful in the event that you’re ever unsure. Plus, you can recommend it to your clients so they can double-check skincare ingredients when they’re not with you!

10. Hubspot’s Free CRM Software

Lastly, you’re going to want some sort of software in place that’ll help you manage your contacts, clients, and client profiles. And while there are a number of great CRM software options out there, we think Hubspot’s is one of the best – especially because it’s free to use!

With Hubspot’s CRM, you can keep track of your client interactions (both online and offline), create detailed contact profiles (which can help you keep track of each person’s skincare concerns, progress, etc.), and set reminders for follow-ups. Plus, their CRM is also great for team collaboration, as it has features that’ll allow you to assign tasks to specific team members.

Overall, we think Hubspot’s CRM is a great tool for small businesses – and it doesn’t hurt that it’s free to use!

Herbal essence. Alternative healthy medicine. Skin care. Essential oil or water dropping from fresh leaf to the bottle.

Must-Have Supplies and Tools To Grow Your Skincare Business

Lastly, let’s take look at the items you’ll need in order to actually do your job as a professional skincare consultant. After all, you can’t deliver your clients’ results without the proper supplies!

1. Proper Knowledge of Skin Types

As we briefly touched on earlier, one of the most important things you need in order to be a successful skincare consultant is an understanding of skin types.

Your certification training will teach you all about the different skin types – from oily and dry to combination and sensitive. But it’s important to note that every client’s skin type is unique. So, you’ll need to be able to properly assess each individual’s complexion before beginning any treatment or recommending any products.

Furthermore, you should also have a good understanding of common skincare concerns (i.e. acne, wrinkles, dark spots, etc.), as this will help you better treat your clients’ specific needs.

Once you have a solid understanding of both skin types and skincare concerns, you’ll be well on your way to becoming a successful skincare consultant!

2. A Client Consultation Form

The next item you’ll need in order to grow your skincare business and do your job properly is a client consultation form.

A client consultation form is a document that you’ll have your clients fill out before beginning any treatments or recommending any products. Usually, this form will be filled out by your client either before or during the first consultation.

In the form itself, you should be asking them questions about their skin type, concerns, and goals. This information is essential, as it’ll help you better understand each individual’s needs. Plus, it’s a great way to keep track of your clients’ progress over time!

If you’re not sure where to get started, there are plenty of free client assessment forms available online. Simply do a quick Google search and you should be able to find what you’re looking for!

3. A Client Assessment Form

Unlike a client consultation form, a client assessment form will get filled out along the way, as you and your client work together to reach the client’s skincare goals. Basically, the client assessment form is a way for you to track your clients’ progress over time, as well as their satisfaction with your services.

Some of the information you may track in this form will be similar to the information provided in the consultation form, such as:

  • The client’s skin type
  • Issues and concerns the client wishes to address/correct
  • Their current skincare routine
  • Current skincare products used

However, once you evaluate things and make recommendations, and your client starts implementing the regimen you’ve helped them create, your assessment form might also include information like:

  • Results from using certain recommended products
  • Before vs. after results throughout the process
  • Updates to the skincare regimen, should new and/or alternate products need to be recommended
  • Final results at the end of your time together

Again, there are plenty of free client assessment forms available online. But if you want to get really fancy, you can always create your own!

4. Skincare Product Samples

Next, you’ll also need to have skincare product samples on hand for your clients. This is especially important if you’re just starting out and don’t yet have a brick-and-mortar location where clients can purchase products.

Product samples are a great way to let your clients try out products before they commit to buying them. Plus, it’s a great marketing tool, as it allows you to introduce your clients to new products that they might not be familiar with otherwise.

If you don’t have any product samples on hand, don’t worry! Many skincare companies offer free (or low-cost) product samples that you can order for your business. All you have to do is reach out and ask!

5. Disposable Applicators

Another key thing you’ll need to have are disposable applicators. After all, some clients may wish to try a certain product during your consultation or appointment. Also, if your business also provides makeup services and you’re applying skincare products prior to the application, you’ll need to have disposable applicators on hand as well.

There are a few different types of disposable applicators that you can use for skincare, such as:

  • Cotton balls
  • Cotton swabs
  • Sponges
  • Brushes
  • Pads

The type of applicator you use will depend on the product being applied, as well as personal preference. However, cotton balls and cotton swabs are usually a safe bet and can be used for a variety of products. You can find disposable applicators at most drugstores or online.

The best tools to grow your skincare business in-post image 9

5. Sanitization Products

To do your job properly as a skincare consultant, you’ll also need to have some sanitization products on hand, such as alcohol wipes and/or sanitizing spray. This is important for both you and your client’s safety!

You’ll want to use sanitization products to clean your work station before and after each client, as well as in between any skincare and/or makeup applications on different clients. This will help to ensure that any bacteria or other contaminants are removed from the area, which will prevent the spread of infection.

You can find sanitization products at most drugstores or online.

6. A First Aid Kit

You should also have a first aid kit on hand, just in case of any accidents. This is especially important if you’ll be working with clients who have sensitive skin, as they may be more prone to developing rashes or other reactions.

A basic first aid kit should include:

  • Band-aids
  • Antibiotic ointment
  • Cotton balls
  • Gauze pads
  • Adhesive tape
  • Tweezers
  • Scissors

A first aid kit is a must-have for any business, but it’s especially important if you work in the skincare industry! You can find a first aid kit at most drugstores or online.

7. Client Surveys

You should also consider using client surveys to get feedback from your clients. This is a great way to learn what’s working and what’s not, as well as get ideas for new products or skincare services that you can offer. Plus, when you receive positive feedback, you can showcase this client testimonial on your website and social media (just make sure to get the client’s permission first)!

Client surveys can be done in person, by mail, or online. There are a variety of different survey platforms that you can use, such as SurveyMonkey or Google Forms. You can also find plenty of free survey templates online.

8. A Positive Attitude

Having a good attitude is undoubtedly one of THE most important things to not only help you do your job properly – but build a long-term, successful career. After all, clients won’t want to recommend or re-book with a skincare consultant who makes a bad impression and is unpleasant to be around.

If you want to be successful in the skincare and beauty industry, you need to be able to maintain a good attitude, even when you’re feeling stresses. Remember: every day is a new opportunity to learn and grow – both as a skincare expert and as a person.

9. Solid Communication (and Listening) Skills

Another key thing you’re going to need as a skincare consultant are strong communication skills. This includes being able to listen to your clients’ needs and concerns, as well as explain things in a way that is easy for them to understand. Otherwise, they’re going to have a hard time following the skincare regimen you develop for them – and they won’t understand why they’ll benefit from it.

It’s also important that you’re able to communicate effectively with other members of your team (if you have one), as well as any vendors or suppliers that you work with. Having good communication skills will help to make sure that everyone is on the same page and working towards the same goal.

10. Patience

Last but not least, one of the most important things you need to grow your skincare business is patience! Building a successful business takes time, so don’t get discouraged if you don’t see results overnight. Just keep putting in the hard work and believe in yourself and your business – you’ll get there eventually!

Beauty cream in a glass jars on a light gray background. Decorated with white spring flowers. Unbranded skincare product. Cosmetic cream. Close up, selective focus, side view.

Conclusion

So, there you have it! These are just a handful of the things you’ll need to grow your skincare business. Just remember to be patient, stay positive, and always keep learning and growing as both a skincare expert and a business owner. Good luck!

Do you have any other tips for growing a skincare business? Share them in the comments below!

And don’t forget to check out our step-by-step guide for starting a skincare business. Thanks for reading! 😘

Close Menu