Updated 2025.
Key Points
- 3 main benefits of hiring a makeup artist are: they can create a look that’s best tailored to you, they have access to products/techniques/knowledge you may not, and they’ll save you both time and the hassle.
- The 5 steps for picking a professional makeup artist are knowing what you need done, setting a budget, doing your research, making a list of your top 3-5 choices, and then setting up consultations.
- In the United States, the average cost for a professional MUA ranges between USD $150-$180.
- Typically, you can expect to pay anywhere from USD $50-$200+ to get your makeup done professionally – depending on how much you need done.
- Included in the overall cost should be the initial consultation, a makeup trial, the application itself, and a touch-up (if needed).
- Before your consultation, ensure to thoroughly research the MUA online so that you’re confident you’ll be hiring someone who truly knows what they’re doing.
- During the consultation, make sure to ask about: trials, what’s included in their rates, if they have a cancellation policy (and what theirs is), if you can see their contract, and whether or not they’re available the day/time you need them for.
- Some red flags to watch out for include: MUAs who don’t have insurance, no contract, lateness to the consultation, lack of experience and/or training, little to no online presence, more bad reviews than good, and MUAs who are ONLY self-taught.
- The 6 main categories for MUAs are: beauty makeup, theatrical and performance makeup, airbrush makeup, TV and film makeup, SFX makeup, and celebrity makeup.
- You can become a professional MUA yourself in as little as 2 months by enrolling with QC Makeup Academy’s self-paced, online certification training.
Introduction
Is hiring a makeup artist worth it?
Well, picture this: you’re all dolled up for your friend’s wedding. As you take a step back to admire your handiwork in the mirror, you realize that something doesn’t look quite right. Your eyes are puffy, your lipstick is smudged, and your blush is streaky.
Uh oh! It’s time for a wardrobe change – but not before you put on some concealer to cover up those dark circles!
If this sounds like a familiar story, then you know firsthand how important it is to have a good makeup artist on-hand. In this article, we’ll explore everything you need to know about hiring a makeup artist – from the benefits they offer to the key information you should gather before booking with anyone.
Well, picture this… You’re all dolled up for your friend’s wedding, and as you take a step back to admire your handiwork in the mirror, you realize that something doesn’t look quite right. Your eyes are puffy, your lipstick is smudged, and your blush is streaky.
Keep reading for our crash course on hiring a makeup artist 101!
First Thing’s First: What Is a Makeup Artist?
A makeup artist is a professional who uses their creative talents to apply cosmetics and enhance an individual’s appearance. They have the ability to completely transform a person’s look with the stroke of a brush, and they often work in the fashion, film, television, and theater industries.
Makeup artists typically use a wide range of products, including:
- Foundation;
- Powder;
- Concealer;
- Eye shadow;
- Eyeliner;
- Mascara;
- Lipstick;
- Lip gloss;
- Fake eyelashes;
- Special effects makeup (for film, TV, theatre, etc.);
- And more!
What Does a Makeup Artist Do?
- Meet with clients to discuss their specific needs and wants.
- Create a custom makeup look that meets the client’s individual needs.
- Apply the makeup using a variety of techniques.
- Touch-up the makeup throughout the day or evening as needed.
- Remove the makeup at the end of the event or shoot.
Furthermore, many makeup artists work as freelancers and/or run their own business. As such, they are also responsible for:
- Marketing their business to potential clients;
- Scheduling appointments;
- Maintaining a strong portfolio;
- Keeping up with beauty industry trends, etc.
Pro Tip: Learn even more about a day in the life of a professional makeup artist!
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How Are Makeup Artists Hired? The 6 Different Types of MUAs
1. Beauty Makeup Artists
Beauty makeup artists typically work in the cosmetics industry. They may be employed by a cosmetics company, department store, or salon. Alternately, they may freelance and/or run their own business.
Either way, their job is to apply makeup. They may also teach people how to properly use cosmetics as well.
Bridal makeup artists are a particularly popular type of beauty MUA. As the name suggests, they specialize in doing makeup for brides (as well as, potentially, bridesmaids and family members) on their big day.
2. Theatrical and Performance Makeup Artists
Theatrical and performance makeup artists are responsible for applying makeup to actors, dancers, and other performers. They often work in live theater or film and television productions.
3. Airbrush Makeup Artists
Airbrush makeup artists use an airbrush gun to apply a thin layer of makeup. This type of makeup is often used in weddings, proms, and other special events. It can also be used in the film and television industry.
4. Makeup Artists for TV and Film
MUAs who work in this field are responsible for creating makeup looks for actors, actresses, and other on-screen talent. This may include special effects makeup as well.
5. Special FX Makeup Artists
These professionals are responsible for creating realistic (or even unreal!) effects using makeup. This might include wounds, bruises, scars, aging, etc. Special FX makeup artists often work in the film and television industry as well.
6. Celebrity Makeup Artists
Last but not least, we have celebrity makeup artists. As the name suggests, these professionals work with celebrities to help them create red carpet-ready looks. They may also work with models, athletes, and other high-profile individuals.
Should YOU Hire a Makeup Artist?
There are countless scenarios in which hiring a professional MUA can help save the day! For instance, maybe you’re getting married and want to look your absolute best for the big day. Or, perhaps you’ve been invited to a gala or black-tie event and need some help creating a glamorous look.
Other times, you might just need a little pick-me-up after a long week. Hiring a makeup artist for a makeup lesson can teach you techniques to help you feel more confident in your everyday makeup routine. Additionally, if you have a big job interview or presentation coming up, having your makeup professionally done can help boost your confidence – not to mention make the right impression on your potential employer or client!
In short, there are lots of reasons why someone might seek out the services of a makeup artist – and there’s no shame in it! Hiring a professional to help you look and feel your best is a smart investment.
Benefits of Hiring a Makeup Artist
Firstly, a professional makeup artist can help you create a look that’s tailored specifically for you!
They’ll take into account your unique features, skin type, and personal style to create a look that flatters you and makes you feel your best.
Secondly, makeup artists have access to the latest products, trends, and techniques!
As such, they know which products work best for different skin types and can help you find the right foundation, concealer, eyeshadow, etc. to suit your needs.
Thirdly, they can save you time and hassle!
They’ll do all the hard work for you. All you have to worry about is sitting back and relaxing while they transform you into a glam goddess!
Become a Master International Makeup Professional™ all from the comfort of your own home
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How Much Does It Cost To Have a Makeup Artist Do Your Makeup?
The average cost of hiring a makeup artist varies depending on a number of factors, including:
- Their location;
- Their experience of the makeup artist;
- The length of time needed;
- And the type(s) of service(s) you’re requesting.
“Should I Pay Someone To Do My Makeup? What Will The Cost Be?”
Generally speaking, you can expect to pay anywhere from USD $50-$200+ for professional makeup services. According to Thumbtack, for example, the current national average cost for an MUA in the United States is between USD $150-$180.
However, it’s important to keep in mind that you usually get what you pay for.
For example, if you’re looking for a top-notch MUA to help you create a stunning look for your wedding day, expect to pay on the higher end of the spectrum. On the other hand, if you just need a little help with your everyday makeup routine, you may be able to find someone who charges on the lower end.
Furthermore, it’s also worth noting that many makeup professionals offer discounts for groups. So, if you’re getting your makeup done with a friend or family member, you may be able to save some money!
What’s Included In The Cost?
When hiring a makeup artist, you’re not simply paying for them to apply makeup in a one-and-done situation. Instead, you’re paying for their time, expertise, and access to high-quality products! Typically, the cost of hiring a makeup professional includes:
- A consultation: This is where you’ll discuss your desired look, skin type, etc. with the makeup artist. They’ll use this information to create a custom look for you.
- A makeup trial: This is an optional service, but it’s a good idea if you’re hiring an MUA for your wedding day or another major event. During a trial run, they will do your makeup exactly as they would on the day of the event. That way, you can see how you like the finished product and make any necessary adjustments.
- The actual makeup application: This is the time when the magic happens! Here, your makeup artist will use their skills and expertise to transform you into a glam queen.
- Touch-ups (if necessary): After the initial makeup application is complete, your MUA will usually do a quick touch-up to ensure that everything looks perfect.
Key Questions To Ask Your Makeup Artist
Before The Consultation
“How professional is their website?”
A professional website is a good indication that the makeup artist is serious about their work and takes pride in their business. It also shows that they’re willing to invest in their career.
“What is their education and/or experience?”
It’s important to hire a makeup artist who has plenty of experience. If they also have some sort of professional training/certification, this is also a great indication that this MUA is the real deal… And will be worth your time and money!
“What are their rates?”
As we mentioned before, the average cost of hiring a makeup artist ranges from $50-$200+. However, it’s important to get an idea of the MUA’s specific rates before booking anything. That way, there are no surprises later on.
“What’s their portfolio like?”
Seeing a makeup artist’s previous work is critical! After all, this will give you a good idea of their style and whether or not they’re a good fit for you.
“Do they currently have any discounts?”
Many makeup artists offer discounts for groups, so if you’re getting your makeup done with a friend or family member, you may be able to save some money.
“Are they on social media?”
Social media is a great way to see what kind of work a makeup artist does on a day-to-day basis. It’s also a good way to get an idea of their personality and see if you’ll be a good fit.
“What do their reviews say?”
Checking out online reviews is always a good idea before hiring any type of professional. That way, you can see what other people’s experiences have been like and get an idea of what to expect.
During The Consultation
“Do you offer trials?”
Not all makeup artists offer trials, but it’s worth asking if they do.
“What’s included in your rates?”
When hiring an MUA, you’re also paying for their time, travel expenses, etc. So, it’s important to know what’s included in their rates.
“What products do you use?”
After all, you want to make sure that you avoid any potential allergies or skin reactions.
“Are you available on the day and time that I’ll need you?”
This is critical! Make sure to ask about the makeup artist’s availability before booking anything.
“Can you do my makeup on site?”
This is mainly important if you need makeup done for a special event. Otherwise, you’ll have to travel to them, which can be inconvenient.
“What is your cancellation policy?”
Life happens, and sometimes things come up that we can’t control. So, it’s important to know the makeup artist’s cancellation policy in case you need to cancel or reschedule.
“Can I take a look at your contract?”
Always, always, ALWAYS read over the contract before signing anything! This will help you avoid any misunderstandings or surprises later on.
“Do you have insurance?”
If anything goes wrong, you want to be covered. If you discover that the MUA does not have any insurance, this should be considered a red flag.
“What makeup look would you suggest for me?”
Although you may come prepared with some inspiration/reference photos, it’s always a good idea to get the makeup artist’s professional opinion. After all, they’re the experts!
“Do you have any questions for ME?”
This is an important one, as it will help them understand your vision and create a look that you love. If they don’t have any questions for you at all, that’s a bad sign.
Fun Fact: Here are 6 questions that a makeup artist should be asking YOU during the consultation!
How To Pick a Makeup Artist in 5 Steps
Step #1: Know What You Need!
Are you looking for someone to do your makeup for your wedding? Or do you just need a makeup lesson? Once you know what you need, you can start the process of finding a makeup artist who can provide that service.
Step #2: Set a Budget!
Before you start reaching out to makeup artists, it’s important to set a budget. Makeup artists typically charge by the hour, so you’ll need to know how much you’re willing to spend. That way, you can avoid any sticker shock later on.
Step #3: Do Your Research!
Use Google, social media, etc. to find makeup artists in your area. Once you’ve found a few MUAs that you like, check out their websites and social media pages to get a better idea of their work.
Step #4: Make a List of Your Top 3-5 Choices!
After you’ve done your research, it’s time to make a list of your top 3-5 choices. Once you have your list, you can start reaching out to the makeup artists to set up consultations.
Step #5: Set Up The Consultations!
Here, you’ll get to meet the makeup artists in person and see their work up close. During the consultation, be sure to ask all of the questions that we listed above. By the time you’re done, you should have a good idea of which MUA is the right fit for you!
Red Flags To Avoid
- Makeup artists who are underinsured or uninsured. As we mentioned earlier, it’s always a good idea to hire a makeup artist who is insured. That way, if anything goes wrong, you’ll be covered.
- Makeup artists who refuse to sign a contract. A contract is important because it protects both you and the makeup artist. So, if a makeup artist refuses to sign a contract, that’s a major red flag because it shows that they’re not professional.
- Makeup artists who are late to the consultation. This is just unprofessional and shows a lack of respect for your time.
- Makeup artists who are inexperienced or untrained. Hiring an inexperienced and/or untrained makeup artist is definitely a gamble. And while you may get lucky, it’s probably not worth the risk.
- Makeup artists who have little to no online presence. In today’s day and age, it’s important for businesses to have an online presence. So, if a makeup artist doesn’t have a legitimate website or social media page, that’s a major red flag!
- Makeup artists who have more bad reviews than good ones. When you’re looking at reviews, it’s important to take the bad with the good. But if a makeup artist has more bad reviews than good ones, that’s definitely something to be aware of.
- Makeup artists who are only self-taught through YouTube videos. Watching YouTube videos does not make someone a professional makeup artist – FULL STOP! Hiring a self-taught makeup artist is a huge risk because they likely have no formal training. Instead, they’ve only learned the style of “social media makeup”, rather than actually learning the core techniques that’ll allow them to do ANY style of makeup.
Pro Tip: Here’s why YouTube tutorials are NOT the same as professional makeup training!
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So, Is Hiring a Makeup Artist Worth It?
YES, hiring a makeup artist is definitely worth it because:
- A professional makeup artist has the experience and training to do your makeup exactly the way you want it!
- Professional MUAs will save you time and hassle!
- They come with a kit full of high-quality products – products that you likely don’t have access to!
- Makeup professionals can give you advice on what colors and styles will look best on you!
- Hiring a makeup artist is a great way to pamper yourself and feel your best on a special day!
How To Become a Makeup Artist Yourself
Perhaps by now, you’re thinking to yourself, “Hey, that sounds like an awesome career… I want to do that!” If so, then we have great news: you can ABSOLUTELY make this happen. What’s more – with the help of QC Makeup Academy, you can make it happen in as little as 2 short months!
With QC’s self-paced, online makeup certification training, you’ll gain all the skills you need to take the beauty industry by storm – all while learning right from the comfort of home, on your preferred schedule! Starting from the date you first enroll, you’ll be given two full years to finish your program. However, since there are NO deadlines or due dates, you get to choose how much or how little of those two years you’ll actually need.
For reference: many of our grads found that they could complete their training and earn their internationally-recognized certification in approx. 2-6 months, simply by dedicating a mere 1-2 hours of their week to their studies!
Hiring a Makeup Artist FAQ
Can I pay someone to teach me how to do my makeup?
Yes, you certainly can! Many professional makeup artists offer personalized lessons to teach you how to apply your own makeup like a pro. These sessions can be tailored to your needs – whether you want to learn everyday makeup techniques, advanced skills, or how to enhance specific features. It’s a fantastic way to get one-on-one instruction and gain confidence in your abilities while using products you’re already familiar with!
How do I find the perfect makeup artist in my area?
Finding the perfect MUA in your area starts with a bit of research. First, check online platforms like Google, Yelp, or social media to find artists with great reviews and portfolios that match your style. Instagram is especially helpful, as many makeup artists showcase their work there.
Next, you can also ask friends or family for recommendations if they’ve worked with someone they love. Once you have a few options, look for testimonials and photos of their work to see if their expertise aligns with your needs. Don’t hesitate to schedule a consultation or trial session to make sure they’re the perfect fit!
How do you interview a makeup artist?
Start by asking about their experience and training to get an idea of their background. Ask to see their portfolio or photos of past clients, too, to understand their style and versatility. It’s also helpful to discuss the types of products they use – especially if you have specific preferences or skin sensitivities.
Furthermore, be sure to ask about their availability on your desired date, as well as any cancellation or rescheduling policies they have in place. Lastly, talk about their rates and what’s included in their packages to ensure there are no surprises later. Remember: this is a two-way conversation—don’t be afraid to share your vision and see if they’re excited to bring it to life!
Helpful Resources To Bookmark
- How To Become a Freelance Makeup Artist: A Step-By-Step Guide
- 16 Most Profitable Careers in Makeup Artistry
- The Basic Skills EVERY Makeup Artist Should Know
- The Pros and Cons Of Working As a Makeup Artist
- How To Choose The Best Online Makeup School
- How To Build a Makeup Artistry Portfolio
- Getting Clients As a Makeup Artist
- Makeup Artist Salary
