Sarah Seguin, Author at QC Makeup Academy

Apr 08

Careers in makeup artistry Feature Image

The 16 Most Profitable Careers in Makeup Artistry

By Sarah Seguin Career Advice, Your Makeup Career No Comments

Do you have a passion for makeup and want a career that’s both creative and lucrative? If so, then you may want to consider becoming a makeup artist! There are many different career paths you can take within the field of makeup artistry, and each one has its own unique set of benefits. In this article, we’ll discuss 16 of the most popular and profitable careers in makeup artistry.

We’ll also answer some common FAQs so that you can gain a better insight into the professional makeup industry. So, if you’re ready to learn more about these exciting careers, keep reading!

Before we get started, did you know that we’ve written the ULTIMATE guide on how to become a makeup artist? It’s true – and you can read it here!

Frequently Asked Questions

Before we reveal the top 16 careers in makeup artistry that you should seriously consider pursuing this year, let’s first address some of the most commonly asked questions. This way, you’ll have a better idea of what working as a professional MUA is like in the real world!

What is The Highest Qualification in Makeup?

There is no one-size-fits-all answer to this question because it depends on the country you’re living in and the specific job you’re applying for. In general, however, makeup artistry is an unregulated industry. Meaning, you aren’t technically required to have specific training or qualifications in order to do makeup professionally.

That said, most makeup artists have at least a high school diploma. Some jobs may require additional training or certification, but this will vary depending on the employer. With that in mind, the MUAs who go on to find major, long-term success more than likely have completed some sort of professional certification training – such as the kind offered by QC Makeup Academy.

So basically, even though getting a reputable certification isn’t mandatory, it’s still strongly encouraged!

Check out QC Makeup Academy’s full list of self-paced, online certification courses here!

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Which Field is Best for a Makeup Artist?

This answer is subjective, because there are so many different fields that a makeup artist can specialize in! It all depends on your personal interests, strengths, and desired career path.

For example, some MUAs focus on doing special effects makeup for movies and TV shows. Others may prefer working with brides on their wedding day, or helping models get ready for photo shoots. Some makeup artists even go on to open their own salons or product lines!

The possibilities are truly endless.

What is The Average Makeup Artist Salary?

How much you’ll make as an MUA depends on a few factors. As with any other career, your success will depend largely on the amount of effort and dedication you put into your work. However, if you’re successful in building a thriving makeup artistry business, you can expect to earn a very comfortable salary.

Average Makeup Artistry Salary by Country

As a point of reference, here are some up-to-date salary ranges for makeup artistry professionals, based on a few example countries:

United States: Between approx. $31,200 USD and $75,270 USD per year. (Source: Talent.com)
Canada: Between approx. $28,000 CAD and $57,000 CAD per year. (Source: Glassdoor)
United Kingdom: Between approx. £29,250 GBP and £45,000 GBP per year. (Source: Talent.com)
New Zealand: Between approx. $32,000 NZD and $63,000 NZD per year. (Source: Payscale)
Australia: Between approx. $29,000 AUD and $116,000 AUD per year. (Source: Payscale)

Factors That’ll Impact Your Makeup Artistry Salary

When looking at the above numbers, keep in mind that where you fall on the scale will ultimately depend on a number of factors. Such factors include (but aren’t limited to):

Where you live
Your level of experience
The quality of your makeup portfolio
The demand for MUAs in your area
Local competitors
The type of makeup services you offer (i.e. bridal, editorial, special effects, makeup for film and TV, everyday makeup, etc.)
The quality of your website and social media channels
Your business brand
How much effort you put into your marketing, networking, and overall business strategies
Whether you offer in-person services, virtual services, or both
And more!

Beauty background with facial cosmetic products with empty copy space. Makeup, skin care concept with pastel colored background

What Else Can a Makeup Artist Do?

There are endless opportunities for creative and business-minded makeup artists!

For example, some MUAs eventually go on to open their own salons, product lines, or schools. Others may become freelance educators; traveling the world to teach other aspiring makeup artists the ropes. Moreover, others may focus on writing books or creating online courses about makeup artistry.

In terms of additional services makeup artistry experts can offer, you also have plenty of room to get flexible and creative! For instance, tons of MUAs also get professionally trained to offer complementary beauty services to clients as well. Hair styling, skincare consulting, and fashion styling are 3 popular examples.

As you can imagine, the possibilities are truly endless. Ultimately, it all comes down to what you’re passionate about and what you want to achieve in your career!

What Are The Best Careers in The Makeup Industry?

Okay, now that we’ve answered some of the most commonly asked questions, let’s move on to the main event: the top 16 careers in makeup artistry!

Career #1: Bridal Makeup Artistry

As a bridal makeup artist, you’ll have the opportunity to help make a bride’s big day even more special! On average, bridal MUAs earn anywhere from $50-$100+ per hour. Not to mention, if you land some high-paying gigs, you could easily make upwards of $500 per job!

In as little as 2-6 months, become a master of bridal makeup applications by taking QC’s wildly popular Master Makeup Artistry certification course!

Career #2: Special Effects Makeup

This is a great career path for MUAs who are looking to get involved in the film, TV, and/or theater industry. Special effects makeup artists (often referred to as SFX MUAs) are responsible for creating various types of looks, ranging from natural beauty enhancements to full-blown character makeovers.

Salary-wise, SFX MUAs typically make between $150-$500+ per day, depending on the project. For example, those working on big-budget films or TV shows will obviously earn more than those working on local theater productions.

Fun Fact: QC Makeup Academy also offers a Special FX Makeup Course. In just a few short months, you can become an International Special FX Makeup Professional (ISMP)!

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Career #3: Airbrush Makeup

Airbrush makeup is a type of makeup that’s applied using an airbrush gun. Unlike traditional makeup, which is applied with brushes, sponges, or even fingers, airbrush makeup is sprayed onto the skin using compressed air.

Airbrush makeup has a number of benefits; namely, that it’s gentle on the skin and provides a natural, long-lasting finish.

Like with any other career in makeup artistry, your exact rate will depend on a number of factors (i.e. experience level, location, etc.). Typically, though, an airbrush MUA, you can expect to earn anywhere from $50-$250+ per hour.

Earn your Airbrush Makeup Workshop certificate in as little as 2-6 months by enrolling in QC’s Airbrush Makeup Workshop today (and receive a FREE airbrush starter kit as part of your course)!

Career #4: Global Beauty Makeup

Another profitable way to take your makeup artistry career to the next level is by getting international specialization training – thereby allowing you to work on clients from all over the world!

There are a number of ways to become a global makeup artist. One option is to take QC’s Global Beauty Workshop. This 4-unit program will teach you everything from working with various skin tones and eye shapes, to cultural beauty standards, cultural weddings, and henna application.

Specializing in global beauty can boost your salary significantly, as global MUAs typically earn $75-$300+ per hour.

Career #5: Makeup for Film and Television

As a makeup artist for film and television, you will be responsible for creating looks for actors, actresses, and other on-screen talent. This could involve anything from natural beauty enhancements to special effects makeup. Makeup artists working in film and television typically earn $100-$500+ per day, depending on the project!

Career #6: Makeup for Theater

Makeup artists working in theater typically earn $50-$150+ per performance, depending on the size and scope of the production. For example, those working on Broadway shows will obviously earn more than those working on local community theater productions.

Make-up artist doing make up for young beautiful bride.

Career #7: Personal Shopping for Makeup

As a personal shopper for makeup, you will be responsible for helping your clients find the perfect cosmetics and skincare products to suit their needs. This could involve anything from giving advice on what products to buy, to physically going out and buying the products on behalf of your client.

Personal shoppers typically earn a commission on the sales they make, which means your exact rate will vary depending on how much you sell. However, personal shoppers for makeup typically earn $25-$50+ per hour.

Career #8: Celebrity Makeup Artist

A celebrity makeup artist is responsible for creating looks for, you guessed it, celebrities! This could involve anything from natural beauty enhancement to special effects makeup. The types of jobs you do could range from red carpet events, to on-set makeup, to everyday applications.

Considered to be one of the top makeup careers, celebrity makeup artists typically earn $500-$1000+ per day, depending on the project.

Did you know that QC Makeup Academy executive makeup instructor, Nathan Johnson, is also a renowned celebrity MUA? Learn more about his lucrative career here!

Career #9: Makeup Vlogger/Blogger

A makeup vlogger/blogger is someone who creates and posts videos or written content about all things beauty. This could involve anything from product reviews to tutorials to hauls. Popular platforms for makeup content creators include YouTube, TikTok, and Instagram.

As a makeup vlogger, you can expect to earn $50-$500+ per video, depending on your following and engagement rates. As a blogger, you can expect to earn $50-$200+ per article, again depending on your following and engagement rates. You can also earn even more by outsourcing your video and/or writing skills to third parties as well!

Career #10: Virtual Makeup Artist

A virtual makeup artist is essentially the exact same thing as a regular MUA – except that your services are provided online. Over the past couple years, beauty professionals from all around the world were able to stay in business by transferring their makeup services to the digital world. Even post-pandemic, it’s still a useful (and profitable) career move, because virtual services allow you to expand your client reach and work with people from all over.

Salary-wise, you could charge clients in a similar ballpark as you would your in-person services. Obviously, personal judgement will need to come into play. For instance, say you’re teaching a client how to apply their own makeup virtually. You may charge them a tiny bit less than you would if you were physically applying the makeup yourself – and using more of your own products – during an in-person appointment.

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Career #11: Makeup Educator

As a makeup educator, you will be responsible for teaching others about the art and science of makeup. This could involve anything from giving lectures to leading workshops and classes. Makeup educators typically earn $50-$100+ per hour, depending on the type of work they’re doing.

For example, those who are teaching at a prestigious university will obviously earn more than those who are leading a small workshop at their local community center. That said, of course, if you market yourself correctly and amass a huge following (such as through social media, for example), you could run independent makeup classes and still rake in the big bucks!

Career #12: Makeup Department Head

A makeup department head is responsible for managing the entire makeup team on a film or television set. This includes hiring and firing makeup artists, managing budgets, and ensuring that the final product meets the required standards.

As a makeup department head, you can expect to earn $500-$2000+ per day, depending on the project. Of course, your exact rate will also depend on your experience and reputation.

Career #13: Mobile Makeup Artistry

Mobile makeup artistry is a service that allows clients to have a makeup artist come to them, rather than the other way around. This could involve anything from wedding parties to on-location photo shoots.

As a mobile makeup artist, you can expect to earn $50-$250+ per hour, depending on the type of work you’re doing. For example, if you’re working on a wedding party, you may earn less per hour than if you were doing an on-location photo shoot.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. If you’re only able to work with 1 or 2 clients per week, you’re not going to make as much money as someone who’s able to work with 5 or 6 clients per week.

Career #14: Freelance Makeup Artist

A freelance makeup artist is someone who works independently, rather than for a specific company. This means that you’re responsible for finding your own clients and managing your own schedule.

As a freelance MUA, you can expect to earn $50-$250+ per hour, depending on the type of work you’re doing. For example, if you’re working on a wedding party, you may earn less per hour than if you were doing an on-location photo shoot.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. If you’re only able to work part-time, you’re understandably not going to make as much money as someone who’s able to work full-time.

Makeup artist in beauty studio working with beautiful asian makeup model

Career #15: Makeup Artist for a Cosmetic Company

As a makeup artist for a cosmetic company, you will be responsible for representing the brand and promoting its products. This could involve anything from giving demonstrations to working on photoshoots.

As a makeup artist for a cosmetic company, you can possibly earn a salary ranging anywhere from $40,000-$100,000+. Of course, this will depend on the size of the company and your level of experience. Oh, and did we mention that in many cases, you’ll also be given access to free products?

Talk about an added bonus!

Career #16: Editorial Makeup Artistry

Finally, we have editorial makeup artistry. This is a type of work that’s often seen in magazines, fashion shows, and other similar settings. As an editorial makeup artist, you’ll be responsible for creating looks that are both creative and visually appealing. More often than not, the overall look is meant to help sell a specific brand and/or product.

Editorial MUAs typically earn $50-$250+ per hour, depending on the type of work they’re doing. For example, if you’re working on a high-scale fashion show, you may earn less per hour than if you were doing a photoshoot for a magazine.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. Again, if you’re only able to work part-time, you’re probably not going to make as much money as someone who’s able to do editorial makeup on a full-time basis.

QC Makeup Academy’s Pro Makeup Workshop will prepare you to take the editorial world of makeup artistry by storm! Learn all about this 3-unit course here.

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Phew! That was a lot of information. But we hope that by now, you have a better understanding of the various career paths available to you as a makeup artist.

Which one sounds the most appealing to you? Let us know in the comments below! Thanks for reading! 💕

Start your dream career in makeup artistry by enrolling with QC Makeup Academy today!

Mar 15

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How to become a skincare consultant feature image

How to Become a Skincare Consultant: The Ultimate Guide

By Sarah Seguin Career Advice, Skincare No Comments

Do you love skincare? Are you passionate about helping people feel their best? If so, you’ve come to the right place! The skincare industry is growing rapidly, and there’s a high demand for qualified professionals. This is why today, we’ll be breaking down how to become a skincare consultant in 5 easy steps!

In this article, we will discuss everything you need to know to start a successful career in the world of professional skincare. We’ll cover topics such as training and certification requirements, job duties, and average salaries.

So, if you’re ready to get your dream career started, keep reading!

Frequently Asked Questions

Is Skincare a Career?

Absolutely! As we mentioned, the skincare industry is booming and there is a high demand for qualified consultants. Over the past couple of years, the pandemic resulted in a drastic increase in both popularity and profits within the skincare market. This makes sense! After all, being at home all of the time motivated people everywhere to take a more proactive approach to their self-care routines and skincare regimens.

As a result, if you have the passion and skill-set required, you can absolutely turn your love of skincare into a successful career!

In terms of demand, PR Newswire stated in December of 2021: “According to Brandessence Market Research, the skincare market size reached USD 132.64 Billion in 2020[,] and Global Skin Care Market Size is expected to reach USD 198.13 Billion by 2027.” In other words, skincare an excellent career choice if you’re looking for stability and job security!

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What Does a Skincare Consultant Do?

A skincare consultant provides individualized recommendations and advice on the best skincare products and practices for their clients. In addition, they may also provide facials, skin treatments, and other services.

It’s important to note, however, that skincare consultants are not qualified to perform any surgical cosmetic procedures. Similarly, they cannot prescribe medical treatments. If a client needs this type of assistance, a skincare consultant can use their expertise to advise them to seek out the help of a licensed dermatologist.

To become a skincare consultant, you will need to have in-depth knowledge about different types of skin, skin conditions, and available treatments. Furthermore, it’s important to be up-to-date on the latest industry trends and developments. This way, you can offer your clients the most current information and skincare advice possible!

Want to learn more about the similarities and differences between a skincare consultant and a dermatologist? Check out our two-part blog series here!

The Difference Between a Skincare Consultant and an Esthetician

This is a very important distinction to know! After all, both job titles have many similarities. However, they also have notable, key differences, too!

An esthetician is a type of skincare consultant that provides beauty treatments. Services they may offer include facials, chemical peels, waxing, and even makeup application. In contrast, a skincare consultant’s focus is on providing individualized recommendations about the best skincare products and practices for their clients.

As we mentioned above, a skincare consultant will not perform any duties that alter a client’s skin or general appearance. This means that skincare consultants cannot provide services like chemical peels or waxing. (However, if you’re also trained and certified as a makeup artist, you could offer makeup as a complementary service to your skincare consulting!)

Educational Requirements

Furthermore, the educational requirements are also different. In order to become an esthetician, you’ll need to complete a state-licensed cosmetology or esthetics program. This typically takes between 9 months to 2 years to complete. Once you’ve completed your training, you’ll also be required to pass a state board exam. This will earn you an esthetician license.

Now, you might be sitting here thinking: “I’m interested in becoming a skincare consultant, but I’m NOT interested in providing beauty treatments… I don’t want to have to go through all that schooling when a lot of it doesn’t even apply to me.”

Don’t worry! You don’t need to complete a state-licensed cosmetology or esthetics program in order to work as a skincare consultant. Instead, you can focus on completing a skincare consulting certification program, such as the one offered by QC Makeup Academy. We’ll delve into this more a little later on in the article!

Natural skincare products on white background

What is a Skincare Consultant Called?

Okay, we’ve answered the question, “What does a skincare consultant do?” Now it’s time to move on to another important topic: What is a skincare consultant called? After all, this particular profession can go by a handful of different names.

The title you use will likely depend on your specific job duties and responsibilities. However, some of the most common titles used by skincare consultants include:

Skincare Advisor
Skincare Specialist
Beauty Consultant
Image Consultant
Beauty Advisor

Fun fact: If you were to graduate from QC Makeup Academy’s self-paced, online Skincare Course, you’d be given the globally-recognized certification and designation of International Skincare Consulting Professional (ISCP)!

That said, you might just find it easier to refer to yourself as a “Skincare Consultant” when working in the field. We find that it’s the most accurate descriptor of what you’ll actually be doing in your day-to-day work life!

Do Skincare Consultants Make Good Money?

This is a question we get asked a lot! And rightfully so… After all, it’s an important factor to consider when pursing any type of career. So, do skincare consultants make good money?

In short, the answer is YES!

Skincare consultants can earn a very competitive salary, especially if you’re working in a high-end salon or spa. The same can also be said if you launch your own consulting company and approach things from a business-savvy perspective.

Average Salaries

To help put things into perspective, the average salary for a skincare consultant in the United States ranges anywhere from $26,000 USD to $58,500 USD per year! Similarly, skincare consultants in Canada tend to make between $22,000 CAD to $49,000 CAD annually, according to Glassdoor. Beauty consultants in the United Kingdom make between £15,000 GBP and £33,000 GBP per year. And in Australia, that number ranges between $42,000 AUD to $80,000 AUD per year.

Of course, your specific salary will depend on a number of factors. For example, your experience level, geographical location, and whether you’re working independently or for someone else will all come into play. However, as a general rule of thumb, you can to earn a pretty penny as a skincare consultant!

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How Do I Become a Skincare Consultant?

Okay, so now that we’ve answered the most need-to-know questions, it’s time to actually break down how to start a career as a skincare consultant. Luckily, we’ve summarized the entire process in these 5 easy steps! Let’s take a look at them, shall we?

How to Become a Skincare Consultant in 5 Steps

Step One: Learn The Career – What IS a Skincare Consultant?

If we asked you to tell us – specifically – what a skincare professional typically does on a daily basis, would you know how to answer that question?

If you’re unsure, no worries. That’s exactly what we’re here to help you with!

As a skincare expert, here are some examples of things you’ll be responsible for handling in your day-to-day work life:

Meeting with clients to discuss their skincare concerns
Assessing each client’s skin type and condition
Developing personalized skincare plans for each client
Recommending appropriate products and treatments
Providing education on proper skincare techniques

If you run your own business, you will also be responsible for these additional tasks on a regular basis:

Marketing your company (both online and in-person) to attract new clients
Maintaining a strong social media presence and accurate website
Tracking your finances and budgeting for new products/products/equipment
Hiring, training, and managing staff (if applicable), etc.

Only once you properly understand what a skincare consultant does on a day-to-day basis, should you move onto step two. That way, you can feel confident that you know exactly what to expect from this type of work… And more importantly, that you’ll actually enjoy doing it!

Step Two: Take a Course on How to Become a Skincare Consultant

The best way to learn more about ANY career is to take an accredited course on the subject.

Not only will this give you the opportunity to gain in-depth knowledge of skincare and its various treatments; you’ll also get first-hand experience working with clients. And as we all know, there’s nothing like hands-on learning when it comes to mastering new skills!

Portrait of a young female freelancer sitting on the couch and using laptop at home happily.

QC Makeup Academy’s Online Skincare Course

When it comes to reputable, accredited skincare training, look no further than QC Makeup Academy’s Skincare Course! This 5-unit program is done at your own pace, right from the comfort of home. Although you’ll be given a full 2 years to finish the course in full, how much of that time you need is entirely up to you.

To give you a good idea, many of our skincare graduates were able to successfully complete this course, earn their certification, and begin booking clients… All in as little as 2-6 months!

Here’s just a taste of what you’ll learn as a student of QC’s Skincare Course:

Skincare basics
The role of a skincare consultant
Skin anatomy and types
Understanding skincare labels
Recommending a cleanser, moisturizer, and other skincare tools
Makeup recommendations to pair best with one’s skin
Morning and nighttime routines
Skin concerns and conditions
Assessing skin types and concerns
Morning and nighttime routines for acne-prone skin
The causes of aging skin
Anti-aging products and ingredients
Evaluating an anti-aging cream
Anti-aging skincare for mature clients
Natural skincare basics
Selecting natural products
DIY recipes
How to conduct a successful client consultation
Consultation problem-solving
And more!

The best part? As soon as you graduate, you’ll receive a globally-recognized International Skincare Consulting Professional (ISCP) certification + designation! Not only will these look insanely impressive on your resume – they’ll attract more clients, land you more bookings, and increase your profits!

Want to learn even more about QC’s Skincare Course? Find everything you need right here!

Step Three: Build Your Skincare Business From The Ground Up

This section is mainly applicable to those who want to launch and own their own business. So, if this is you, don’t skip this vital step! After all, before you can start getting your name out there, you’re going to need an actual foundation for your company.

This is where things like branding, marketing, and budgeting come into play. But don’t worry – we’ll give you all the tips and tricks you need to succeed in each of these areas. Let’s dive right in!

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Branding Your Skincare Business

As a skincare professional, one of the first things you’ll need to do is create a strong and recognizable brand. After all, in order for clients to take you seriously, they need to know that your company is professional and trustworthy.

There are many aspects to consider when it comes to branding your business. But some of the most important include your:

Company name (and getting it legally registered)
Logo
Color scheme
Tagline
Website design and content
Social media presence

All of these elements should work together to create a consistent and cohesive look for your business. They should also be reflective of the type of clients you want to attract. For example, if you’re aiming to work with high-end clients, your branding should exude luxury.

Not sure where to start? Check out this helpful article on branding your business!

Marketing Your Business

Once you’ve got your branding sorted out, it’s time to start marketing your business! After all, no matter how great your services may be, you won’t be able to attract clients if they don’t know you exist.

In order to book new customers and grow your business, you’ll need to market yourself both online and offline. And luckily for you, there are a ton of great marketing strategies at your disposal!

Some of the most effective marketing strategies for skincare businesses include:

Creating a strong social media presence
Developing an email list
Running paid, targeted ads
Participating in local events and expos
Networking with other professionals
Collaborating with complementary businesses
Offering referral discounts or incentive programs
Giving away free samples or mini-products
Writing blog posts or articles (like this one!)

There’s no right or wrong way to market your business. But it’s important that you find what works best for you and your company. Also, don’t be afraid to get creative! The more unique and eye-catching your marketing strategy, the better!

Red up arrow and coin stacks on pink background. Financial success and growth concept

Budgeting Your Skincare Business

Last but not least, you’ll need to create a budget for your skincare business. This may seem like a daunting task, but it’s actually not as complicated as it seems.

When budgeting for your business, there are a few key things you’ll need to take into account, including the cost of:

Goods and supplies
Marketing and advertising
Renting space or equipment
Business insurance
Licensing and permits (if applicable)

If you’re self-employed, you’ll also need to consider your salary when approaching your overall budget. Once you’ve taken all of these factors into consideration, you can start creating a more detailed budget for your business.

Not sure where to start? Check out this helpful guide on small business budgeting!

Step Four: Gain Experience as a Skincare Consultant

By this point, you know what a skincare consultant does on a day-to-day basis, and you’ve completed an accredited course on the subject. You’ve also established the necessary foundation for your business in order to launch it successfully. So, now it’s time to start working and getting some much-needed hands-on experience under your belt!

If you’re not sure where to begin, here are some ideas:

Reach out to local spas and salons in your area, and inquire about renting space/working as an independent contractor!
Partner up with a local business that is complementary to yours (i.e. teaming up with a lash technician, makeup artist, etc.)!
Start your own mobile skincare business where you travel to clients’ homes or workplaces!
Look into working at a high-end department store or skincare counter!
Offer a complimentary consultation to people you know personally, such as friends and/or family!

The list goes on!

No matter how you choose to practice your skills and get experience in the field, always remember to put your best foot forward. Give 110%! After all, the more clients you can impress and build a strong rapport with, the better off you’ll be in the long run.

Firstly, this help ensure a steady stream of business. But secondly, it’ll also result in plenty of word-of-mouth marketing – a.k.a. the best kind of marketing there is!

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Step Five: Officially Start Your Career as a Skincare Consultant

Now it’s time for the moment you’ve been waiting for… You’re finally ready to start working as a skincare consultant!

If you’ve followed the steps outlined in this article, then congrats – you’re already well on your way to success. Just remember to stay focused, work hard, and always provide top-notch service to your clients. So long as you do this, you’ll be just fine.

Conclusion

There you have it! That’s everything you need to know about how to become a skincare consultant. Just remember the 5 steps outlined in this article, and you’ll be well on your way to starting a successful career in no time.

Do you have any questions or tips of your own? Feel free to share them in the comments. And as always, thank you so much for reading!

Become a skincare consultant in as little as 2-6 months by enrolling with QC Makeup Academy today!

Feb 28

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How to Build a Makeup Artistry Portfolio

By Sarah Seguin Career Advice, Your Makeup Career No Comments

If you’re looking to take your makeup career to the next level, one of the most important things you can do is create a high-quality portfolio. Luckily, we’re here to help!

In this article, we’ll provide a step-by-step guide on how to build a makeup artistry portfolio that’ll help you stand out from the competition and attract more clients than you can count!

Frequently Asked Questions

Before we jump into the actual steps involved in building a makeup artistry portfolio, let’s answer some commonly asked questions first…

What is a Makeup Portfolio?

A makeup portfolio is a collection of your best work. It’s meant to showcase your skills, experience, and range as a makeup artist. Your portfolio can be used for both personal and professional purposes. For example, you might use it to score jobs or clients, or simply to keep track of your progress over time.

Why is a Professional Makeup Artistry Portfolio Important?

There are a few reasons why having a strong portfolio is essential in the world of makeup artistry.

For one, it helps you stand out from the competition by giving potential clients or employers a better sense of your style and abilities. Next, it allows you to keep track of your progress and see how far you’ve come. This is always incredibly motivating!

Last but not least, a great makeup portfolio can help you attract higher-paying clients and jobs. This is because it showcases your professionalism and dedication to your craft. Both of these are qualities that clients are willing to pay top-dollar for.

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How Many Pictures Should Be in a Makeup Portfolio?

This is completely up to you! However, we recommend including at least 15-20 pictures in your portfolio. This way, potential clients and/or employers can get a good sense of your range.

What Should Be in a Makeup Portfolio?

The different types of styles you show off in your makeup portfolio will ultimately depend on the area(s) of the industry you wish to specialize in. For instance, if you wish to work primarily in special effects, it wouldn’t do you any good to jam your portfolio full of bridal applications and only a few SFX ones.

Similarly, it’s worth it to pick and choose a set handful of styles to showcase, rather than trying to demonstrate too much to your audience. After all, you don’t want to be a jack of all trades while being a master of none. It’s a smarter idea to focus on the types of makeup artistry where you excel the most.

That said, in general, some of the most popular looks to include in professional makeup portfolios are:

Natural makeup
Glamorous makeup
Smoky eyes
Bold lips
Cut crease eyeshadow
Wedding makeup

Of course, these are just a few examples, and they’re by no means a prerequisite for your own portfolio. Ultimately, it’s up to YOU to decide which makeup styles best represent your skills and abilities!

Pro Tip: In order to show even more diversity in your skill-set, make sure to include photos with models of different ages, genders, skin types, skin tones, etc.!

How Do I Make a Makeup Artist Portfolio?

Okay, now that you understand the importance of a solid makeup artistry portfolio, let’s break down how to actually put one together…

African young women portrait. Beautiful fashion model with wavy hair and natural make up isolated on white

How to Build a Makeup Artistry Portfolio in 10 Steps

Step #1: Gather Your Best Work

The first step in putting together your makeup portfolio is to gather all of your best work. This can be anything from client applications to photoshoots. Don’t worry if everything isn’t perfectly polished and styled just yet – the key in this step is to simply gather all of the images that you feel accurately showcase your range and skills as a makeup artist.

Step #2: Filter Out The Lower-Quality Photos

Now that you’ve gathered all of your best work, it’s time to start filtering out the lower-quality photos. This can be anything from pictures with bad lighting to images where the makeup itself isn’t up to par. Remember: you want your makeup artistry portfolio to only include your very BEST work!

Pro Tip: For this reason, this is why we discourage you from including selfies within your portfolio. Unless you’re an incredible makeup artist, own a professional camera, and can make yourself look flawless in every photo, selfies are generally not considered to be high-quality work.

Step #3: Decide Which Areas of Makeup Artistry You Want Your Portfolio to Showcase

As we mentioned earlier, your makeup artistry portfolio should showcase the different types of styles you’re able to do. However, it’s important to be selective in what you choose to include. After all, you don’t want to overwhelm your audience with too much information!

Instead, focus on the areas of makeup where you feel most confident and comfortable. This will help potential clients and/or employers get a better sense of who you are as an artist, as well as what kind of work you’re best at.

Not sure which areas of makeup artistry you want to hone in on? Check out QC Makeup Academy’s wide variety of self-paced, online makeup courses and get professionally trained + certified in multiple specializations!

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Step #4: Don’t Have Any Photos to Choose from Yet? Start Finding Work!

What if you don’t have any professional or client photos to choose from yet, and therefore can’t jump straight into Steps 1 through 3?

That’s okay! It just means that it’s time to start finding work!

This can be anything from booking freelance gigs to assisting other makeup artists on photoshoots. You can also take part in a stylized photoshoot, or even provide complimentary applications on friends and family, which you can take high-quality photos of afterwards.

One way or another, the more work you have under your belt, the easier it will be to put together a strong portfolio.

Step #5: Edit and Polish Each Photo

Now that you have a strong selection of high-quality images, it’s time to start editing and polishing each photo. This can be anything from basic touch-ups in Photoshop to adding text or borders.

That said, the best MUAs out there don’t tend to add any bells or whistles to their pics (such as text or borders). They let their work do all the talking! So, if your goal is to stand out among the best of the best and make the same impression, your best bet is to do the same.

Remember: your goal is to make each photo look as professional as possible so that potential clients or employers will take you seriously!

Step #6: Print Your Makeup Artist Portfolio

Once you’ve completed assembling your makeup portfolio, the next step is to print it out. This way, you’ll have a physical copy that you can bring with you wherever you go, such as client consultations and job interviews. Not only will this help show off your skills as a makeup artist; it also makes for a great conversation starter!

Step #7: Put Your Portfolio Online

That said, in today’s day and age, the vast primary place you’re going to want to display your makeup portfolio will be online. Simply put, the majority of people prefer to view portfolios online. So, in addition to printing out a physical copy, it’s also important that you create an online portfolio as well!

There are multiple ways you can do this, but the most popular option is to create a business website. This way, you’ll have complete control over how your work is presented. Moreover, people will be able to view your portfolio from anywhere in the world with an internet connection.

Another great option is to show off your work via the social media channels you’ve created for your business. This way, you’ll be able to reach a larger audience and potentially attract new clients from all over!

Pro Tip: When sharing your portfolio images online, always ensure to credit the photographer whenever possible, if applicable. Not only will they appreciate it – they may even wind up cross-sharing the photo on their own online platforms, too!

An elegant young black woman with short black hair & beautiful makeup and dangling earrings posing by herself indoors is wearing a pretty dress.

Step #8: Market Your Makeup Portfolio

Beyond housing your makeup artistry portfolio on your website and social media accounts, there are additional measures you can take to promote your work to the world! For example, you can:

Submit your work to online galleries
Get featured in magazines (online and offline)
Speak at industry events and promote your portfolio there
Start a business blog and use your portfolio images within articles
Reach out to other blogs/publications to see if they’d be willing to use your portfolio images within their articles
Teach makeup workshops or classes and promote your portfolio there, etc.

Doing any (or all!) of the above will help you attract attention to your portfolio – and in turn, help you grow your business as a makeup artist. Remember: in order to succeed in the competitive beauty industry, you have to be willing to go above and beyond in terms of your proactivity!

Step #9: Use Your Portfolio to Network

Hands down, one of the smartest ways to use your makeup portfolio is to network with other professionals in the industry. For starters, this will this help you make connections that could potentially lead to new business opportunities. Moreover, it’ll also allow you to get feedback on your work from people who know a thing or two!

One great way to do this is by attending industry events and meet-ups. This way, you’ll be able to rub elbows with some of the top MUAs in your area – and show off your portfolio while you’re at it!

Another awesome option at your disposal is to reach out to other makeup artists (particularly those whose work you admire) and see if they’d be interested in collaborating. This could involve anything from doing a photoshoot together to working on a makeup tutorial video.

The possibilities are endless when it comes to networking with other professionals in the beauty industry! By using your portfolio as a tool, you’ll be able to make valuable connections that can help take your career to the next level.

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Step #10: Take a Professional Course to Help Fine-Tune Your Makeup Portfolio

Last but not least, if you’re serious about building an impressive makeup artistry portfolio, it never hurts to take a professional course geared specifically towards refining your body of work. In the beauty industry, there’s never any shame in getting a little extra help – especially when it comes to perfecting your craft. In fact, the best MUAs out there are constantly taking new classes and adding to their skill-set all the time!

Taking a portfolio course will not only give you the opportunity to learn from some of the best in the business… It’ll also provide you with an invaluable chance to build your portfolio and make it that much better. This is something that potential clients will definitely take notice of.

Plus, it could be the very difference between securing a job interview or not.

QC Makeup Academy’s Online Portfolio Development Workshop

QC Makeup Academy is a globally-recognized makeup school that holds an A+ ranking with the Better Business Bureau. Among our many self-paced, online makeup and beauty courses, we also offer a Portfolio Development Workshop. This program is only 2 units long, but will teach you everything you need to know to take your makeup artistry portfolio to the next level!

In particular, you’ll learn all about:

The importance of makeup portfolios for professional MUAs
Researching the industry standard
How to plan your very own photoshoot
Conducting that shoot
High-quality portfolio presentation
Basic photo editing must-knows
Using your portfolio as an efficient marketing tool
Distributing and submitting your images for publishing
Marketing your services successfully

Interested in taking this workshop and graduating in as little as a couple short months? View the full course details here to get started!

Beautiful young asian woman with elegant earrings and necklace

By following the steps laid out in this article, you’ll be well on your way to building a makeup portfolio that’s sure to impress. Just remember to be patient, take your time, and always strive for quality over quantity!

Do you have any questions about how to build a successful makeup artistry portfolio? Let us know in the comments below – we’d love to help you out!

Ready to build the ultimate makeup artistry portfolio? Start your training with QC Makeup Academy today and learn everything you need to succeed!

Feb 28

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Tips to grow your makeup business Feature Image

15 Tips to Grow Your Makeup Business

By Sarah Seguin Career Advice, Your Makeup Career No Comments

Are you looking to take your professional makeup career to the next level? If so, you’re in luck! In this blog post, we’ll provide you with 15 tips to grow your makeup business. These tips will help you reach a wider audience, book more clients, and increase your income.

So, whether you’re just starting out as an MUA or you’ve been in the industry for years, this advice will help you reach new heights.

Let’s get started!

Frequently Asked Questions

First thing’s first: let’s address some of the most commonly asked questions surrounding this topic and give them some answers!

How Do Makeup Artists Grow?

First thing’s first: as a makeup artist, what can you do to better your skill-set and take your expertise to the next level? After all, in order to expand your business, you’re going to need the high-quality services to back it up!

Here are a few things you can do to make sure you’re always on top of your game:

Stay up-to-date with the latest trends! This means following popular (and professional) MUAs on social media, reading industry news, attending makeup shows and conferences, etc.
Practice, practice, practice! The more real-world experience you have working with different products and techniques, the better equipped you’ll be to handle any client request that comes your way.
Get feedback from clients and peers alike! It’s important to get an outsider’s perspective on your work so that you can identify areas for improvement.
On that note, always be open to constructive criticism! No one is perfect, and there’s always room for improvement.

Furthermore, the single best way to grow as a makeup artist is to ensure that you get proper, professional training – such as that offered by QC Makeup Academy! QC’s self-paced, online makeup and beauty programs can be done right from the comfort of home, provide tons of hands-on experience, and give you a full unit devoted entirely to business training.

Plus, once you graduate, you’ll receive an internationally-recognized certification AND designation. Not only can you then add this to your resume; it’ll also be sure to WOW clients and make them more likely to book with you!

Learn all about QC Makeup Academy’s wide variety of online makeup courses here!

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How Do Makeup Artists Get Noticed?

Now that we’ve covered ways in which you can improve your skills as an MUA, let’s move on to the topic of getting your name out there. After all, if you’re not busy with work, then it’s time to figure out how to change that!

Here are a few ideas:

Start by branding yourself and creating an online presence. This could include setting up a website or blog, building a social media following, etc. Make sure your brand is consistent across all platforms and that your messaging is clear.
Network with other professionals in the industry (i.e. other makeup artists, hair stylists, photographers, etc.) and collaborate whenever possible. Not only will this help expose your business to new people; it’ll also allow you to build positive relationships with others in your field.
Consider exhibiting at local trade shows or other events related to the beauty industry. This is a great way to reach new potential clients and promote your business in person!
Finally, don’t forget the power of word-of-mouth marketing! Encourage happy clients to leave reviews online and tell their friends about your services. Positive customer testimonials can be extremely valuable for attracting new business.

How Do I Do Freelance Makeup?

A freelance makeup artist is someone who is self-employed and works on a contract basis, usually with individual clients. This can be a great option for those who want more freedom and flexibility in their work schedule.

So, how do you become a freelance makeup artist? Here are a few tips:

First, start by building up your portfolio of work. This will give potential clients a better idea of the services you offer and the quality of your work. Next, develop a strong network of contacts within the industry and collaborate whenever possible.

Then, market yourself aggressively! Use all of the resources at your disposal (e.g. social media, online directories, word-of-mouth, etc.) to get your name out there and attract new clients. Finally, be sure to keep your business organized and efficient by staying on top of things like scheduling, invoicing, etc.

Ultimately, the better you are at running your business, the more successful you’ll be as a freelancer!

Need more help getting your freelancing career started? Check out this article by Entrepreneur for their 6-step path to success!

Close up of a stunning beautiful young woman getting professional makeup. Makeup artist applying lipstick on a female client

How Can I Grow My Makeup Business?

Alright, let’s get to the real reason why you’re here… You’ve more than likely been thinking to yourself, “How can I get more makeup clients? What can I do to take my business to the next level?”

Luckily, we’ve got 15 tips that can achieve these very goals! So, let’s take a look at them…

15 Tips to Grow Your Makeup Business

Tip #1: Stay up to date with the latest trends!

In order to be successful, it’s important that you’re always keeping up with the latest makeup trends. This means regularly checking out new products, watching makeup tutorials online, and attending industry events. By staying up-to-date, you’ll be able to offer your clients the latest and greatest services!

Tip #2: Get involved with social media!

Social media is a powerful tool that can help you reach a wider audience and promote your business. Make sure you’re active on all of the major platforms (e.g. Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube, LinkedIn, etc.) and that your branding is consistent across all channels.

Here are some tips to keep in mind when creating your social media accounts:

Use original, high-quality images and videos
Write engaging captions
Offer exclusive deals and promotions
Host giveaways and contests
Follow and engage with other beauty experts you admire
Always respond to comments and messages others leave for you
Reflect your brand in everything that you post

A strong social media presence will have you attracting new clients and growing your makeup business in no time!

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Tip #3: Create a website for your makeup business!

A website is a must-have for any business, and the same holds true for makeup artists. Not only will it give potential clients a better idea of who you are and what services you offer – it’ll also allow you to build positive relationships with others in your field.

When creating your website, be sure to include the following:

Your professional biography
Examples of your work (a.k.a. your makeup portfolio)
Testimonials from previous clients
The services you offer
Links to your social media accounts
Prices (if applicable)
Contact information
An online booking form or e-commerce shop (optional)

Pro Tip: Keep in mind that designing and maintaining a website can be a lot of work. So, if you’re not confident in your web design skills, consider hiring a professional to help you out.

Tip #4: Get creative with your marketing!

There are endless possibilities when it comes to marketing your makeup business. So, get creative and think outside the box! Here are a few ideas to get you started:

Collaborate with other businesses in the industry (e.g. hair salons, spas, etc.) to cross-promote your services!
Sponsor a local event or charity! This is a great way to give back to the community and promote your business at the same time.
Create a blog or YouTube channel and share your expert knowledge with the world!

By getting creative with your marketing, you’ll be able to reach a whole new audience and grow your business like never before.

Tip #5: Don’t forget about online marketing, too!

These days, online marketing will be your best friend. Make sure you’re utilizing all of the available resources, such as directories (e.g. Yelp, Google, etc.), review sites (e.g. MakeupAlley), and social media platforms (again, Instagram, Facebook, Twitter, etc.).

Furthermore, a worthy investment for your makeup business will be in paid advertisements. With paid ads, you can specifically target your ideal clientele via social media, Google ads, etc., and see a great return on the money you’ve invested into this venture.

By taking advantage of online marketing tools, you’ll be able to reach a larger audience and attract more clients!

Happy young woman streaming a beauty vlog from home, online content creator applying a makeup

Tip #6: Keep your prices competitive!

In order for potential clients to choose YOU over your competition, it’s important that your prices are competitive. However, this doesn’t mean that you should be giving away your services for free! Rather, you should take some time to research the going rates in your area. This way, you can make sure you’re pricing yourself accordingly.

Remember, too, that you can always offer discounts and promotions to attract new clients. (We’ll cover this in the next tip.) Just be sure that you’re still making a profit!

We’ve put together some additional information on properly pricing your makeup business services, so make sure to check it out!

Tip #7: Consider offering discounts and incentives!

When first starting out, it can be tough to attract new clients. One of the best ways to do so is by offering discounts and promotions! This will show potential clients that you’re serious about your work, and that you’re willing to go above and beyond to earn their business.

Some ideas for discounts and promotions include (but aren’t limited to):

A percentage off your services for first-time customers
Free makeup consultations for first-time clients
A complimentary service with each booking (e.g. a free skincare consultation with every makeup application)
Two-for-one deals
Referral programs (e.g. $20 off your next service for every friend or family member you refer)

There are endless possibilities when it comes to offering discounts and incentives. So, get creative and find what works best for you and your makeup business!

Tip #8: Offer a variety of makeup and beauty services!

Makeup artists often specialize in one area or another – such as weddings, special effects, or everyday makeup looks. However, it’s always a good idea to offer a variety of services in order to appeal to a wider audience. This way, you’ll be able to attract more clients and book more jobs, since your business will be a one-stop-shop for their beauty needs!

Some of the most popular services that MUAs offer include (but again, aren’t limited to):

Wedding/bridal makeup
Special effects makeup
Hair styling
Airbrush makeup
Editorial/photoshoot makeup
Fashion styling
Global beauty
Runway and fashion makeup
Makeup for film and television

By diversifying your services, you’ll be able to appeal to more people and grow your business at the same time!

Did you know that QC Makeup Academy offers certification training for ALL of the above specialties? It’s true! If you didn’t do so earlier, discover our wide range of online beauty courses here!

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Tip #9: Develop a strong makeup portfolio!

Your portfolio is essentially your resume. It’s what potential clients will use to judge your skills as a makeup artist. So, make sure it’s up-to-date and includes a mix of both personal and professional work. Also, don’t forget to showcase your range by including photos of different makeup styles!

Never put together a professional makeup portfolio before? Then make sure to keep this advice in mind:

Only use high-quality photos
Keep your portfolio organized and easy to navigate
In addition to makeup, include photos of your other beauty skills (if applicable), such as hair styling
Make sure the overall look of the portfolio is polished, cohesive, and professional
Show a range of makeup techniques and styles – but make sure not to show too many, otherwise your portfolio will be overcluttered

If you need help putting together a strong makeup portfolio, QC Makeup Academy has your back! Our 2-unit Portfolio Development Workshop will teach you everything you need to know to create a stunning, jaw-dropping display of your best work!

Tip #10: Offer virtual makeup and beauty services!

Over the course of the pandemic, many people have opted to stay home and avoid public places. As a result of the on-and-off gathering restrictions over the past couple of years, in-person makeup services weren’t always an option. However, the world quickly discovered that this did not mean that beauty professionals can’t still provide clients with the services they need!

Thanks to today’s technology, you can offer virtual makeup and beauty services – such as video tutorials, makeup and/or skincare consultations, and even full makeup applications! All you need is a good internet connection and some basic video-chat software (like Skype or Zoom). This way, you can continue to book jobs and make money, even during these uncertain times.

Furthermore, virtual beauty services will still provide your makeup business with major benefits even long after the pandemic is over. Namely, because they’ll allow you to work with customers from all over the world. This means that your (or your client’s) location will never be an issue.

And who knows? You might even start getting more requests for virtual services than in-person services!

Learn how to take your makeup business online in less than a month by enrolling today in QC’s 1-unit Virtual Makeup Training mini course!

Tip #11: Offer private and/or group makeup lessons!

One of the best ways to grow your makeup business is to offer private and/or group lessons. This way, you can teach people about everything from basic makeup application techniques to more advanced skills, like special effects makeup.

Not only will teaching others help you hone your own skills as a MUA; it’ll also give you a chance to build relationships with potential clients! In addition, if you’re able to create a successful course, you could even start selling it online or through other channels.

Just remember, though, that you should only be training others if you’ve first been trained yourself. Teaching makeup lessons when unqualified can have disastrous results, and lead to your business getting bad reviews (which we know you don’t want)!

Young beautiful bride applying wedding makeup by makeup artist

Tip #12: Attend beauty conventions and trade shows!

Attending beauty conventions and trade shows is a great way to get your makeup business in front of new potential clients. Plus, you can also use these events as an opportunity to learn about the latest industry trends and products (hello, Tip #1!).

Just be sure to do your research before attending any convention or trade show. This way, you’ll know which ones are worth your time and money – and which ones you should avoid.

If you’re not sure where to start, we recommend checking out some of the smaller regional shows. Not only are they more affordable than larger events, but they also tend to have a more intimate atmosphere that’s conducive to networking.

On that note…

Tip #13: Network, network, network!

Networking is key in any business – but it’s especially important in the beauty industry. After all, word-of-mouth is still one of the best ways to grow your makeup business!

So, how do you network effectively? Start by attending industry events (like the ones we mentioned in the last tip), and get to know as many people as you can. You never know when one of those connections could come in handy.

In addition, social media is also a great tool for networking these days. So, be sure to make use of platforms like Twitter, Facebook, and Instagram to connect with others in your field. (Just remember to use caution when sharing personal information online.)

Finally, don’t forget about good old fashioned face-to-face networking! You can attend local meetups, join industry associations, or even host your own networking events.

Tip #14: Take part in a stylized photoshoot!

Another way to network face-to-face is to lend your makeup artistry skills to a stylized photoshoot. What’s a styled photoshoot? Well, it’s basically when a team of creatives come together to create a themed shoot. This could be anything from a fashion editorial to a wedding shoot.

By participating in stylized photoshoots, you’ll not only get the chance to work with other creatives; you’ll also have the opportunity to showcase your skills to potential clients! In addition, if the photos are published or go viral, you could see a surge in traffic to your website or social media pages.

Just be sure that you’re selective about which shoots you participate in. You don’t want your name associated with any shoddy productions – it’ll only reflect poorly on your business.

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Tip #15: Get involved in your community!

Finally, one of the best ways to grow your makeup business is to get involved in your local community. This could involve anything from volunteering at a women’s shelter to working with a local theater group.

Not only will getting involved in your community help you give back; it’ll also help you build relationships with potential clients. And, as we all know by now, word-of-mouth is still one of the best marketing tools around!

So, there you have it: 15 tips to help you grow your makeup business! We hope that this advice will help you reach a wider audience, book more clients, and increase your income. But most importantly, we hope they’ll help you achieve your dreams!

Which tip did YOU find the most beneficial?

Let us know in the comments below! 💕

Get your makeup business up and running in as little as 2-6 months by starting your professional training with QC Makeup Academy today!

Feb 23

Love2

15 Makeup Trends Every MUA Should Know

By Sarah Seguin Makeup Trends No Comments

Makeup artistry is one of the most popular and in-demand careers right now! Every year, new makeup trends are born. For this reason, it’s important for makeup artists (MUAs) to stay up-to-date on the latest looks.

In this blog post, we’ll be discussing 15 of the hottest makeup trends for 2022. We’ll also touch on the importance of professional training… And how QC Makeup Academy can help YOU pursue a career in the beauty industry!

15 Makeup Trends for 2022 That NEED to Be on Your Radar!

Wondering what makeup trends are in right now? Look no further! Here are 15 trends that are going to be white-hot this year!

1. Bold Brows

Eyebrows have always been an important part of makeup. But in 2022, they’re going to be even bigger and bolder than ever before! So, if you want to stay ahead of the curve, start growing out your brows and filling them in with a natural, hair-like strokes.

Need help perfecting a natural, realistic brow? This tutorial by QC Makeup Academy Student Ambassador, Amanda Ramey, will show you everything you need to know!

2. Graphic Liners

Graphic liners are making a comeback in a big way! In a nutshell, graphic liner is a look that goes beyond natural-appearing eyeliner. Rather, it’s bolder and creates more of a statement. One popular example is the “floating crease”.

If you’re looking to add some drama to your makeup applications in 2022, go for a graphic liner in a bright color or eye-catching pattern!

3. Cut Creases

Cut creases are another makeup trend that’s been around for a few years now. However, they’re still going strong in 2022! Essentially, cut creases involve using shadow to create a “cut” into the eyelid.

This look is often paired with bold lips and graphic liner for a dramatic effect. So, if you’re up for the challenge, give cut creases a try!

Want to perfect the cut crease, and be able to perfectly apply it on both yourself and others? Learn this popular technique (along with so many others) in as little as 2-6 months by enrolling in QC Makeup Academy’s self-paced, online Master Makeup Artistry Course!

4. Dewy Skin

In 2022, dewy skin is going to be HUGE! This look involves using products and techniques to create a healthy, radiant glow. Dewy skin can be achieved with or without foundation. So, if you’re looking for a more natural makeup look, go for dewy skin!

Products that are perfect for achieving this look include:

Highlighters
Illuminators
Moisturizers with luminous finishes

Pro Tip: Want to make your skin feel and look its best? QC’s online Skincare Course will not only help you master your own skincare game – it’ll equip you to help others with theirs by turning you into a designated International Skincare Consulting Professional (ISCP)!

Beauty portrait of model with natural make-up. Fashion shiny highlighter on skin, sexy gloss lips makeup

5. Bronzed Goddesses

Bronzed goddesses are still popular in 2022! To achieve this look, MUAs use bronzer to give the cheeks and temples a natural-looking glow. If you’re looking to give this makeup trend a try this year, start by using a matte bronzer that’s two shades darker than your natural skin tone. Apply it to the apples of your cheeks, along with your temples and the bridge of your nose.

You can also try out the bronzed goddess smoky eye as well! This is essentially a smoky eye created using brown tones, with a copper shadow that creates a halo ring effect around the entire eye.

6. Metallics

Metallics are also going to be super big this year! In particular, golds and silvers will be popular hues for eye shadow, eyeliner, and lips. So, if you want to add some shimmer and sparkle to your makeup looks in 2022, go metallic!

Never attempted this trend before? No problem! Check out this article by Makeup.com to learn how to pull off the perfect metallic look!

7. Nudes

Nude makeup is always popular. It’s one of those makeup trends that’s been around forever and will likely always be here to stay. That said, in 2022 it’ll be even bigger than ever!

This particular look involves using shades that are close to your natural skin tone. Nude makeup is perfect for everyday wear, as it subtly enhances your features without looking too overdone. If you’re new to nude makeup, start by using a concealer, foundation, and powder that are all one shade lighter than your natural skin tone.

Then, add definition with a light brown eye shadow and a nude lip color. If subtly is your aim, keep your eye makeup simple. Thin, precise eyeliner on the upper lids and a swipe of mascara will top off this look seamlessly!

Watch this awesome tutorial by QC Makeup Academy alumnus, Devyn Gregorio, to see what we mean!

8. Cut-Out Lips

In 2022, cut-out lips will still be popular! This trend involves using lipstick or gloss to create a “cut-out” effect around the lips. You can either go bold with bright colors or keep it simple with a nude shade.

If you’re new to this trend, start by using a lip liner to carefully outline your lips. Then, fill in the center of your lips with lipstick or gloss. Finally, use a brush (or your fingers) to blend the edges of the cut-out so that it looks natural and seamless.

9. Glitter Eyes

Glitter eyes will also be a popular makeup trend in 2022. This involves using glittery eye shadow to create a festive and fun look. The beauty here is that you can go as subtle or bold as you want, depending on the occasion!

If you’re new to this trend, start by using a light-colored eye shadow as your base. Then, add a layer of glittery eye shadow on top. Be sure to blend well so that there are no harsh lines or edges!

10. Bright Lashes

This year, bright lashes will still be trending! This look involves using colorful mascara (or false lashes) to make your eyelashes pop. You can go for a natural or dramatic look, depending on your preference.

To give this trend a try, start by using a black mascara, and apply it generously to your upper and lower lashes. Afterwards, use a colored mascara (preferably a bright color, such as blue, green, or pink) to add some extra pizzazz.

Need help applying false lashes? This blog article will teach you how to put them on like a true pro!

Beautiful woman on color eyelash extension procedure in spa salon. Concept fashion

11. Monochromatic Makeup

Monochromatic makeup is another trend that’s here to stay in 2022. This look involves using shades of the same color to create a cohesive and harmonious look. You can use any color you want – but we recommend sticking to neutrals like blacks, whites, browns, and grays.

First, apply a light shade of color all over your eyelids. Next, use a darker shade to contour your eyes. Finally, add a bolder hue to the center of your lids for maximum impact.

12. Negative Space Liner

Negative space eyeliner is a trend that’s been on the rise for a few years now, and shows no signs of slowing down in 2022! This unique makeup trend involves using eyeliner to create “negative” spaces around your eyes. This can be done in any style you want – from thin, precise lines to thick, dramatic strokes.

If you’re new to this trend, start by using a black eyeliner to create the negative spaces. You can then experiment with different colors and styles to find what works best for you.

13. Blush Draping

Blush draping is another makeup trend that’s been gaining popularity in recent years. This look involves using blush to contour and sculpt your face. You can use any color you want, although we personally recommend sticking to shades like peach, pink, and coral.

To create blush draping, start by applying a light layer of blush to the apples of your cheeks. Then, use a darker shade to contour your cheekbones and jawline. Lastly, add a highlight color to the top of your cheeks to finish off the look!

14. Double Winged Eyeliner

Double winged eyeliner has been popular since the 1960s; periodically making a routine comeback in the decades since. Well, it’s back now – and needless to say, in 2022, it looks to be here to stay!

This hot makeup trend involves creating an outward wing both above and below the eye. You can use any color or style of eyeliner you want, but we recommend sticking to black for a classic look. To take this look one step further, you can also fill in the negative space between the two wings with a white hue.

This will help create the added effect of opening the eye up even more!

15. Diffused Lips

Finally, when it comes to the makeup trends that are in right now, our list would be incomplete without mentioning diffused lips! This look involves using lip liner to create a soft and blurred effect around the edges of your lips. You can either go with a nude shade or a bright color – it’s up to you!

If you’ve never tried diffused lips before, start by first lining your lips with a light-colored lip liner. Afterwards, fill in the center of your lips with a lipstick or gloss. Finally, use a brush (or your fingers) to blend the edges of the lip liner so that it looks natural and seamless.

Dream of Becoming a Professional Makeup Artist? Get Certified with QC Makeup Academy!

The beauty industry is highly saturated and extremely competitive. If you want to pursue a professional career as an MUA, a love for makeup won’t be enough for you to succeed. The only real way to achieve any sort of success is to first get properly trained and internationally-certified.

That’s where QC Makeup Academy comes in!

Our school is globally-recognized and accredited with an A+ ranking by the Better Business Bureau. Our wildly popular programs cover everything from personal and professional makeup artistry, skincare consulting, hair styling, fashion styling, virtual services, business training, and more!

The best part?

ALL of our courses are self-paced and done right from the comfort of your own home (yes, even the hands-on training – of which there is tons)! Not to mention, you can easily graduate in as little as 2-6 months… With an internationally-recognized certification + designation to add to your resume!

So, our only question for you now is: what are you waiting for?

Start your training with QC Makeup Academy today and launch your dream career!

Feb 18

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How to Start a Skincare Consulting Business

By Sarah Seguin Career Advice, Skincare No Comments

Starting a new business in skincare consulting can be a very profitable venture. However, it takes a lot of hard work and dedication to get started. In this article, we’ll teach you how to start a skincare consulting business from scratch in 6 easy steps!

We’ll also provide tips on how to market your new company, the type of certification training you should get, and more.

So, if you’re ready to start helping clients to get their skin looking and feeling its best, keep reading!

Frequently Asked Questions:

How Much Money Do You Need to Start a Consulting Business?

Okay, first thing’s first: you need to have of how much money you’ll need to build a skincare consulting business. The price of getting your business off the ground can vary, depending on a bunch of factors – such as the size of your company and the services you want to offer. However, generally speaking, you’ll need to invest in some basic start-up fees, such as:

A computer or laptop
A printer
Telephone line and headset
Business cards
Professional business website

Usually, it’s recommended that you save up at least $15,000-$20,000 before starting operations and opening your business up to the public. However, this number may be higher or lower, depending on how big you want your company to be (or if there are any legal restrictions in your area).

In a recent blog post published by Shopify, it was stated that in an entrepreneur’s first year of business, they’re likely to spend an average of approximately $40,000. It’s worth keeping in mind that many of Shopify’s customers are business owners selling and shipping physical products from an online store. This means that some of the data within this article may not necessarily apply to a skincare consulting business owner.

Still, the data they provide is definitely worth the read, in our opinion!

Also, you may want to consider purchasing business management software that can help you streamline the process. Ultimately, how much you end up spending on start-up costs will largely depend on YOUR specific needs and personal budget.

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Is Skincare Business Profitable?

Next, you probably want to know if your investment will be worth it. So, can you make good money as a skincare consulting expert?

The answer is YES!

Here are the average annual salaries for skincare consultants, based on a few example countries:

United States: Between approx. $26,000 USD to $58,500 USD per year. (Source: ZipRecruiter)
Canada: Between approx. $22,000 CAD to $49,000 CAD per year. (Source: Glassdoor)
United Kingdom: Between approx. £16,000 GBP to £72,000 GBP per year. (Source: Glassdoor)
New Zealand: Between approx. $45,000 AUD to $50,000 AUD per year for a beauty consultant. (Source: SalaryBand)

Just keep in mind that these are merely averages and estimates, based on what other people have earned over time. You may end up making less or more than them, depending how savvy of a marketer you are and whether or not there’s high demand for services like yours within your area (and beyond).

In fact, if you play your cards right early on in this business venture, you could be pulling in a hefty profit by the end of your first year!

What Does a Skincare Consultant Do Day-to-Day?

Now that we’ve covered some of the basics, let’s move on to what a skincare consultant actually does on a daily basis. As a professional skincare consultant, you can expect to be responsible for a variety of tasks and duties, such as:

Meeting with clients one-on-one, in order to assess their skin type and needs;
Developing custom skincare regimens for each client;
Providing accurate product recommendations;
Educating clients about best practices for taking care of their skin;
Answering any questions or concerns that clients may have about their skin;
Managing online reviews and providing customer support via social media, email, phone calls, etc.;
Maintaining accurate records of client interactions and product recommendations;
And more!

As you can see, there’s a lot that goes into being a successful skincare consultant. However, if you have the passion and drive to help people look and feel their best, then this career path will be PERFECT for you!

beautician talking with a young woman about facial skincare recommendations

How Do I Become a Skincare Consultant?

Starting a skincare consulting business with no prior experience can be a daunting task, but it’s not impossible! In fact, many successful entrepreneurs began in the beauty industry by starting small and gradually building their business over time.

The BEST way for you to start your journey is to take an online course that specializes in skincare consulting. This kind of program will teach you everything from skincare basics, to products/tools/treatments, to pairing proper skincare routines with makeup, and SO much more. They can also help you get started by providing tips on effective marketing strategies and launching a thriving business.

Furthermore, completing an accredited online course will also arm you with a reputable certification that you can add to your resume! We’ll talk more about the type of online skincare consultant training you should get a little later on in this article…

How Much Should I Charge for Skincare Consulting Services?

There are many factors that go into pricing your consultant services. Some of the questions we recommend asking yourself include, but aren’t limited to:

How long have you been in business?
What are your qualifications as a skincare consultant?
How much real-world experience do you currently have?
How many clients do you have at the moment?
Do you also want to offer clients makeup services as well?
- Can you pair the two services together, offer a bundled price, etc.?
Are you planning to launch your business with a team, or solo?
If the former, how experienced are your staff members/team members when it comes to skincare consulting and other beauty services?
Do you want to specialize in a niche, such as correcting acne, treatments for sensitive skin, etc.?
How much time does each client take up per month or year?
How profitable is the skincare industry within your particular area right now?

Once you’ve answered these questions, you can better determine how much money it would cost you to run your company over a set period of time (e.g. the first year, years 2-5, etc.). This article by The Balance Small Business provides even more info on properly pricing your services, which you should definitely read!

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Alright, now that we have some of the most popular FAQs answered, let’s look at the 6 steps involved in building a skincare consulting business from scratch!

Step One: Get Trained and Certified as a Skincare Consultant!

Skincare Consultant vs. Cosmetologist

The first thing you need to know is that a skincare consultant is NOT the same as a cosmetologist. To become a cosmetologist, you’ll need to get a different kind of schooling and get licensed in order to work. This is because as a cosmetologist, in addition to giving skin advice, you’ll also perform a variety of chemical treatments/procedures.

As a skincare expert, you will not perform chemical treatments. Rather, your job will be focused specifically on assessing clients’ skin and then providing product and/or treatment recommendations. This way, you can help your customers successfully address and correct the issue(s) at hand.

Recommended Skincare Training for Consultants

Furthermore, the education and qualifications required to work as a skincare consultant are a lot more lax. This is because technically, skincare consulting isn’t a regulated field. That said, this does NOT mean you can simply skip professional training.

If anything, we’d argue that getting professionally educated and certified is the single BEST way to become a skincare consultant and achieve real, long-term success!

When it comes to obtaining a solid skincare education, there’s no better option than to enroll in an accredited, internationally-recognized school! QC Makeup Academy, for instance, offers a self-paced, online Skincare Course that you can complete in as little as 2-6 months!

The beauty of this course is that it isn’t only geared towards those already working within the industry, who are looking to upskill or add additional services to their company. Rather, they’ve been carefully crafted for entrepreneurs who want to start their own business and break out into the skincare industry, too.

This means that regardless of your skill level or past experience, you’ll absolutely benefit from the knowledge and expertise offered in QC’s Skincare Course! Not to mention, once you’ve completed this program, you’ll become a globally-recognized International Skincare Consulting Professional (ISCP) and have a certification to add to your resume as well.

How awesome is that?

Talk about starting your career off on the best foot possible!

Want to learn even more about QC Makeup Academy’s wildly popular Skincare Course? Check out our full course page here!

Happy smiling girl applying facial charcoal mask portrait - Young woman having skin care cleanser spa day - Healthy beauty clean treatment and cosmetology products concept

Step Two: Figure Out What You Want Your Business to Look Like!

Now that you’ve got your education under your belt, it’s time to start thinking about what you want your business to actually look like. For instance, how will you structure it? How much money are you willing to invest in getting it started up and running smoothly (as well as how long)? Do you eventually want to hire on fellow team members/staff, etc.?

Now is also a great time for some honest self-reflection! So, ask yourself:

What kind of skincare consulting services do I want to provide to my clients?
How flexible am I when it comes to working evenings and weekends?
Do I have enough money saved up to get this business started, as well as support myself while I’m in the beginning stages?
How much money do I need/want to make?
How many hours am I willing to work per week, month, or year?
Do I want to provide additional beauty services as well, such as makeup?
What are my short-term and long-term goals for my skincare consulting business (i.e., what do you want it to look like a few years down the road)?

Your Business Name and Brand

During this step, you’ll also want to start thinking up some ideas for your business’s name! This can be fun and stressful at the same time, so don’t worry if you’re struggling at first to come up with one. One potential option is to try out an online business name generator. There are plenty of good ones out there that, if nothing else, can help you get the creative gears turning!

(Also, once you’ve chosen your company name, don’t forget to get it legally registered. This way, no one else can take it from you!)

Lastly, you’ll also want to figure out your brand. How do you want people to perceive your business? Do you have any colors you’d like associated with it? What kind of vibe(s) are you going for (i.e., fun, elegant, modern, etc.)?

We recommend doing research and figuring out what would work well with your target audience! The key is to find something that you feel comfortable with, while also allowing you to stand out from the crowd.

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Step Three: Come Up With a Plan for Your Skincare Consulting Business!

Okay, so by this stage, you’ve got your education under your belt. You’ve decided what kind of business you want to start up, and you’ve figured out how it’ll be branded…

Now it’s time for step three: putting your business plan together!

A solid business plan will help you outline all of the important details about your company. It’ll include what services you’ll offer, how you’ll market yourself, and what your expenses and revenue will be. Moreover, it’ll also help you determine who your target audience is.

Think of your business plan as a roadmap. When done properly, it can help you figure out what your next steps should be as you go forward. Plus, banks and other financial institutions typically require a business plan from anyone looking to take out a loan for their business. As such, you can also think of it as the blueprints for your company, too!

If you’ve never written a business plan before, there are lots of great online resources (such as this one) that can help you out.

Step Four: Build Your Skincare Consulting Business Website and Social Media Presence!

Once you’ve completed step three, it’s time to start building your website and social media presence! This is where you’ll be able to showcase all of your amazing work for the world to see. Plus, it’ll give potential clients a little taste of what they can expect from you.

If you’ve never built a professional website before, or run social media channels for a business, we have some EXCELLENT tips in this blog article that can help get you started!

Just remember: the key is to make sure that both your website and social media accounts are up-to-date at all times. Also, they should always reflect the brand that you worked so hard on in the last step.

Step Five: Establish How You’ll Get Clients and Market Your Skincare Consulting Business!

Next, it’s time to think about how you’ll actually get customers. How will people know that you’re a skincare consultant – and even more importantly, that they should hire YOU for their next big shindig? Furthermore, what kind of marketing materials will you need to create (like a website, business cards, online ad marketing, social media profiles, etc.)? How often will you need to update these things?

Social media theme with person working with a laptop

One great way to kick off this step is by creating a list of potential referral partners or affiliates. Do some research and compile a list of photographers, makeup artists, hair stylists, and other beauty service providers in your area that might be interested in working together. You can also meet with these businesses in-person to discuss how you can help each other out!

Online marketing will also be your very best friend when it comes to getting your name out there. After all, that’s the whole point of a website and social media presence in the first place!

Establishing a budget for your marketing efforts is always a smart idea. You can start by asking yourself how often you’ll be able to put money towards advertising. From there, you can then answer these questions:

How much do you have available each month, as well as each quarter?
How can this set amount of money be used to help get people interested in what you’re offering?
What do you know about SEO (Search Engine Optimization)? Are you willing to learn about it, and put in the efforts needed to maintain high-ranking SEO for your company?
What kind(s) of online marketing are you interested in utilizing? (E.g. paid ads on Google, paid ads on social media, email campaigns, monthly newsletters, etc.)

Perhaps you’ll even want to consider a marketing budget at the start of each new year. This way, you always have time to plan ahead!

Step Six: Start Networking and Getting Real-World Experience as a Skincare Consultant!

Last but certainly not least, it’s time to start networking and getting hands-on experience in the real world. One major way you can do this is by lending your skincare services to people you know, as we mentioned earlier.

Another idea, if you’re already, say, a working makeup artist, is to provide complimentary skincare services to existing clients as a sort of trial run. This way, you can gauge their response and feedback, as well as make any necessary adjustments to your game plan, before you start charging for these particular services.

By networking, you can also create professional connections with others in the beauty industry who may be able to recommend your business to their existing roster of clientele.

Regardless of how you choose to go about this last step, one thing is for certain: the more in-field experience you’re willing to get, and the more proactive efforts you’re willing to make, the more successful you’ll ultimately be!

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Conclusion

We hope this article has been helpful, and has outlined how YOU can start a skincare consulting business from scratch. Just remember to be patient, do your research, and above all else, have fun.

After all, as the saying goes, “Rome wasn’t built in a day”. But so long as you follow our 6-step process, you’ll be seeing success in no time. Thanks so much for reading!

Ready to start a skincare consulting business right from the comfort of home? Enroll in QC Makeup Academy’s online Skincare Course today!

Feb 07

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The Most Profitable Services to Offer as a Makeup Artist

By Sarah Seguin Career Advice, Your Makeup Career No Comments

As a professional MUA, you undoubtedly want to offer your clients the widest range of services possible. With that in mind, it’s also important to focus on specific services that are more likely to attract more clients and generate a higher income for your business.

In this article, we will discuss 8 niche services to offer as a makeup artist this year. So, let’s jump in!

8 Makeup Business Services You NEED to Offer Clients This Year

2022 has only just begun. So, it’s time to start planning your business goals for the year! If you’re looking to attract more clients and increase your income, then you should start focusing on specific services to offer as a makeup artist.

Today, we’re specifically going to look at 8 specific niche services that you can offer your clients this year, to help grow your business:

Bridal and bridal party makeup
Bachelorette party makeup
DIY workshops/makeup classes
Mobile services
Skincare consultations
Hairstyling services
Fashion styling services
Virtual makeup services

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1. Bridal/Bridal Party Services

When it comes to makeup, there’s nothing more important than looking your best on one of the most important days of your life: your wedding day! As a professional MUA, you should absolutely offer bridal and bridal party makeup services.

For starters, you’ll help make sure that all the women in the bride’s party look their best, as well as the bride herself. Secondly, it can also be a lucrative source of income for your business. In fact, many brides are willing to pay a premium for quality services from a professional makeup expert!

Plus, in light of the pandemic, countless weddings will now be taking place this year. In the United States alone, there are over 2.6 million weddings planned for 2022. This means that the demand for bridal MUAs will be extremely high, so don’t miss out on this opportunity!

The main takeaway?

If you’re looking to attract more clients and better your bottom line in 2022, start by offering bridal and bridal party makeup services!

2. Bachelorette Parties

While we’re on the topic of weddings, another great opportunity for makeup artists is to offer their services for bachelorette parties.

Nowadays, more and more women are choosing to celebrate their last days as a “single lady” with a party thrown just for them. And what’s the perfect way to complete the festivities? With professional makeup done by an expert!

Not only is it a great way to make some extra cash, but you’ll also be helping the bride and her squad look their best. As an added bonus, you can use these services as a way to get more clients for bridal/bridal party makeup parties. Because chances are, when the bride sees what a great job you did for her bachelorette party, she’ll be inclined to hire you for the big day itself.

So, if you’re looking for something fun to offer your clients this year, why not consider bachelorette parties? It’s sure to be a hit with ALL of your brides-to-be!

3. DIY Workshops and Makeup Classes

One of the best ways to attract new clients and grow your business is by offering DIY workshops and makeup classes. Not only are these services a lot of fun for your clients; they’re also a great way for them to learn more about makeup and how to apply it themselves.

Plus, as the host of the workshop/class, you’ll be in a perfect position to market your other services to attendees. They’ll see you as an expert in all things makeup. In turn, they’ll be more likely to trust your recommendations and book future appointments with you.

Not to mention, it’ll increase your chances of class/workshop attendees recommending you to people they know as well! And as you know, word of mouth is one of the best forms of marketing there is. So, if your goal in 2022 is to attract more clients and take your business to the next level, start by offering DIY workshops and makeup classes to your customers!

4. Mobile Services

If you want your success to skyrocket this year, another thing we recommend is to offer mobile services. This means that instead of meeting your clients at a studio or salon, you’ll go directly to their homes!

In addition to being extremely convenient for both yourself and your customers, it’s also a great way to set yourself apart from other makeup artists in your area. After all, let’s face it: there are plenty of MUAs out there who offer similar services as you.

However, many of them might not have (or allow) the same flexibility. By providing this particular type of service, you’ll gain an edge over the competition and garner a lot more attention from potential leads!

The main takeaway? Mobile makeup services is one of many ways that you can provide added value for your customers. In terms of smart business-savvy moves you can make in 2022, this one should definitely be on your list!

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5. Skincare Consultations

One of the most lucrative services that a makeup artist can offer is skincare consultations. In fact, this particular service is so popular that it’s often in high demand, especially among women over 35 years old.

Why?

Because as we get older, our skin changes and requires different care and attention. This is where you come in! As an expert in all things makeup and skincare, you’re perfectly placed to help your clients find the best products and treatments for their individual skin type.

Not only will they appreciate your advice – they’ll also be more likely to book future appointments with you for additional skincare treatments. So, if you want to see a major increase in your income this year, start offering skincare consultations!

Become an International Skincare Consulting Professional (ISCP) in as little as 2-6 months by enrolling in QC Makeup Academy’s self-paced, online Skincare Course today!

6. Hairstyling Services

Another great way to make money as a makeup artist is by offering hairstyling services. After all, what good does it do if you can apply the perfect smoky eye… but your client’s hair looks like an absolute mess?

This is where you can come to the rescue!

With the help of your professional certification training, you’ll be an expert in all things beauty and styling-related. This means you’ll have the know-how needed to offer clients everything from updos for special occasions (such as weddings), to everyday styles that’ll keep their locks looking fabulous all day long!

So, why not add this service into your repertoire today? You’ll be surprised at how much extra cash these simple hairstyles can bring in. Not only that – this added service will also help build trust between yourself and future customers, since they’ll be getting such an amazing deal!

Plus, if they’re looking for someone who can do both makeup and hairstyling? You’ll be their first choice!

Guess what? QC Makeup Academy also offers hairstyling training, too! Learn everything you need to know about our Hair Styling Essentials Course here!

Creation of evening hairstyles fashionable stylish women's hairstyles. Hair styling process. Curls. Courses in hairdressing. Training hairdressing. Braiding hair.

7. Fashion Styling Services

Similar to hairstyling services, fashion styling is another great way to make money as an MUA. In fact, it’s often in high demand among celebrities and other high-profile individuals who need help with dressing for events or photo shoots.

As a professional makeup artist, you’ll have the skills needed to help your clients choose the right outfits that will reflect their personal style – whether they’re going for a classic or more daring look. You’ll also be able to provide helpful tips on how to accessorize their outfits for maximum effect!

So, if you want to expand your business to attract more luxury, high-paying customers this year, start offering fashion styling services! It could be just what you need to take your business to the next level.

You guessed it: QC Makeup Academy can get you internationally-certified as a fashion stylist, too! (Amazing, right?) Discover how our Fashion Styling Course will turn you into a Certified International Styling Professional (CISP™) in just a couple short months!

8. Virtual Makeup Services

The final service on our list is virtual makeup services. In fact, this particular type of offer has seen a major surge in popularity over the last couple of years… and for good reason!

Virtual makeup appointments are perfect for clients who want to try out different looks, without having to leave the comfort and safety of their home. You can even record yourself doing different styles so that your customers can take their time choosing which one they like best – before booking an appointment with you later on, down the line.

An added benefit of this service is that it drastically opens up your potential client reach. Instead of limiting yourself to customers in your local area, you’ll have the unique opportunity to book with people from all around the world! Could there be a better way to make your name a globally-known one and make your bookings go through the roof?!

As a professional makeup artist, virtual makeup services are a great way to show off your skills, attract new customers, and add another stream of income to your business. So, why not start offering them today? You may be surprised at just how popular they become!

In as little as 1 month (yeah, you heard us), learn everything you need to know from QC’s Virtual Makeup Training mini course to take your professional makeup services online!

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So, there you have it: 8 lucrative services that you can offer as a professional makeup artist in 2022. Not only are these services sure to help increase your income this year; they’ll also help build trust between yourself and future clients.

Which one(s) are YOU most excited to add to your business? Can you think of any others to add to this list?

Let us know your thoughts in the comments below! 💕

Become an internationally-certified makeup artist in as little as 2-6 months by enrolling with QC Makeup Academy today!

Jan 19

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A Day in the Life of a Makeup Artist

By Sarah Seguin Education, Makeup Careers, Your Makeup Career No Comments

Dream of working in the beauty industry? Sounds like you’re destined to become a makeup artist! But what does a day in the life of a makeup artist actually look like?

We’re here to tell you!

All you need to do is sit back and relax. By the end of this article, you’ll have a pretty clear idea of what the day-to-day responsibilities of your dream career will look like. As a result, you can decide once and for all if this profession is truly the right one for YOU!

How Do You Train to Be a Makeup Artist?

First thing’s first: we have to talk about proper makeup training. After all, you can’t successfully start life as a makeup artist if you don’t properly know what you’re doing!

Now, the thing is, professional makeup is an unregulated industry – unless you aim to be a cosmetologist. This means that technically, you don’t need a certification or official designation in order to call yourself an MUA and work with clients.

But don’t get it twisted! If you don’t have a legitimate education under your belt, it’s going to be very hard to become successful. Here are just some of the biggest reasons why:

The right certification – such as those provided to graduates of QC Makeup Academy – will be internationally-recognized. Meaning, you’ll be able to work anywhere!
Proper training is the only true way to get the knowledge and subject-matter expertise needed to perform to the best of your abilities. Once you’ve graduated from your program, you can then elevate your skill-set through hands-on, real-world experience.
You’ll have a stronger grasp on the ways you can distinguish yourself from your local competition, which will better your booking ability and land you more clients.
Moreover, you’ll acquire an understanding of how to build your brand, hone your niche, set accurate service rates, and launch a functional business.
Clients won’t want to hire a makeup artist who isn’t certified (and therefore, credible). At the end of the day, it’s that simple!

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Picking The Right Makeup Course for YOU

Nowadays, you have COUNTLESS options at your disposal, both online and in-person. That said, in light of the ongoing pandemic, many have steered away from brick-and-mortar schools due to the potential health concerns they pose. One of the biggest lessons learned over the past 2 years is that distance learning offers more than a few perks for those wanting to pursue their education in a safe, convenient environment.

Because online schooling is the new normal these days, that’s what we’ll focus on in this article. However, if you’re someone who prefers learning in a physical environment, surrounded by your peers and instructor, that’s okay, too. In that case, we recommend that you do as much research as possible into the brick-and-mortar options available in your area.

Perks of an Online Makeup Course

In general, online schools cater to a wider range of people than in-person schools. For example, you’re granted the flexibility to access the same high-quality education – except you get to be in the comfort of your own home. Furthermore, distance learning is almost always cheaper than brick-and-mortar schools, since there are no physical campuses or buildings to maintain.

Another benefit is that many online schools offer self-paced training. QC Makeup Academy, for instance, gives you 2 full years to complete your makeup artistry program, starting on the date you enroll. That said, during that 2-year timeframe, you can dedicate as much or as little time to your studies as you’d like.

Let me put this into perspective… Many of QC’s graduates have been able to earn their certification and start their life as a makeup artist in as little as 2-6 months – simply be devoting a mere 1-2 hour per week to their studies!

Want to learn more about QC Makeup Academy’s self-paced, online courses? Here’s the full list!

Various makeup products on table, life as a makeup artist

How Many Hours Does a Makeup Artist Work Each Day?

What makeup artists do on a daily basis can vary, based on a number of different factors. For this reason, there’s no “clear cut” standard number of hours you’ll work every single day. One day, you could be swamped from morning to night; another day, you could be super busy just for an afternoon.

The Type of Job Will Affect Your Hours

The job you’ve booked, as well as how many clients you have on the go at a given time, will influence the number of hours that’ll have to go into the work. For instance, if you’ve been hired on as an MUA for a wedding, doing just the bride’s application will take a lot less time than if you were also expected to do the bridal party’s makeup, too.

Moreover, logically, the more clients you book in a day, the longer your workday will be. If you have one booking for just one person, you’ll probably be looking at anywhere from 2-4 hours that day (factoring in travel time, and based on how complex the application is). But if you have several customers booked throughout a single day, you’ll likely be starting early and finishing late.

Other Examples

Working on set can also make for a lengthy day, especially if it’s for a TV show or film production. This is because, in addition to the initial application itself, you’ll likely be expected to remain on set throughout the shoot. That way, you can jump in whenever touch-ups are required.

Now, let’s say that you dream of being an MUA, but would prefer a more predictable, routine schedule. In that case, your best bet will be to join an existing team (e.g. at MAC, Sephora, etc.) and/or work at a beauty bar/counter. In this type of environment, your schedule will be decided by your employer, and you’ll get it in advance.

As such, you’ll know exactly what days you’ll be working, and for how long you’ll be working each day. This can make it much easier for you to plan everything else in your life around your work hours. Of course, for those who wish to have a more proactive role in their makeup career, this route won’t always be ideal. But if this would fit best with your goals and interests, then all the power to you!

A day in the life of a makeup artist image 3, MUA working on client

What Specific Skills Does a Makeup Artist Need?

Obviously, to thrive as a professional makeup artist, you need to have a grasp of proper makeup techniques. Moreover, you need to know how to execute them successfully during an application, in order to deliver the high-quality results your client is expecting.

More to the point: it’s also critical that you have a genuine passion for your craft. Otherwise, this career won’t be the one for you. And, let’s be real, you probably wouldn’t enjoy it at all.

On top of this, though, you’ll also need to possess a handful of other key traits as well. For example, you’ll need to be:

A people person (at least, to some degree);
Good at both communicating and listening;
Creative;
Up-to-date on makeup and beauty current trends;
Business-savvy;
Capable of keeping calm under pressure, while on strict time restraints, etc.;
Smart with money and budgeting;
Knowledgeable in many different makeup techniques, so you can apply them to many different makeup styles;
Approachable and friendly;
Flexible;
Willing to put the effort into networking;
A wizard with emailing, returning phone calls, replying to people on social media, etc.;
And so much more!

What Does a Makeup Artist Do On a Daily Basis?

Okay, let’s get to the real reason why you found this article in the first place – you want to know what a day in the life of a makeup artist looks like. Here’s the bad news: much like when we were discussing how many hours you’ll work in a day, there’s no “one-size-fits-all” answer to this question. What makeup artists do on a daily basis is determined by:

The client they’re working for/with;
The parameters of the job;
Whether the MUA in question works for an established company or runs their own business;
And more!

But here’s the GOOD news: I can break down enough information so that you can still walk away with a thorough understanding of what to expect out of this career path. So, let’s delve into that…

Makeup artist holding brush and eyeshadow palette. makeup artist making gorgeous make-up for bride in the morning. beauty and fashion image. set of brushes, powder, eyeshadows on table

What Every Job Has in Common

Regardless of the type of MUA you are, the client you’ve booked, or the length of your day, every makeup job will require you to:

Work with people (whether that’s a single person, multiple, or a whole group).
Listen to what the client wants, and determine how best to achieve those results in a time-efficient manner.
Draw on your professional makeup certification training.
Use sanitized, single-use products.
Work in a clean environment, and properly clean your work station after each makeup job.
Apply your expert knowledge during the application(s).
Deliver top-notch customer service.
Make the best possible impression for you – and either the business you’re representing, or your personal business itself.

Working for an Existing Makeup Business

Let’s say you wish to land a cosmetic retail job of some sort. This could be in the form of working at a beauty bar, or in a makeup store such as MAC, Sephora, etc. A typical day would first involve you showing up to work at the designated time your employer has set for you. From there, your job will be to man the counter or walk the floor.

You’ll greet everyone who enters the business, and see if you can help answer any questions they may have or assist with their purchasing needs. It won’t be uncommon to have walk-in customers ask for your help testing out a product, do a basic consultation and/or application with them, etc. You’ll also have just as many customers book an application appointment ahead of time, too. So, that can also sometimes be a part of your workday.

One perk of working for an existing company is that 9 times out of 10, your job responsibilities will start and end within each individual shift. There won’t be work you’ll need to do outside of your scheduled shifts, such as social media focus, client acquisition/retention, or marketing efforts. Rather, these companies will already have experts taking care of this.

Thus, once you clock out at the end of your shift, you’re completely done for the day!

A day in the life of a makeup artist image 5

Running Your OWN Makeup Business

Running your very own makeup business will admittedly result in longer days and a lot more job responsibilities. This makes complete sense, since you’ll be responsible for your business’s success! That said, this is the ideal path for many aspiring MUAs, because they find it to be the most rewarding.

There’s a lot more that goes into running a makeup business than simply doing makeup for/on a client. In reality, other tasks you’ll regularly have to complete on a given day can include (but aren’t limited to):

Developing and putting into practice client acquisition and retention efforts/strategies;
Scheduling and conducting client consultations;
Conducting follow-up appointments, if requested/required;
Developing air-tight client contracts;
Answering emails, returning phone calls, etc.;
Doing trial runs, such as for bridal makeup, film makeup, etc.;
Running active social media accounts for your business;
Maintaining your business website and overall SEO;
Marketing your business using a variety of methods (i.e. paid ads, social media advertising, email campaigns, etc.);
Collecting payment by the agreed-upon due date;
Providing invoices once payment have been received;
And more!

There can easily be additional responsibilities, depending on the scope of your career goals. If, for instance, part of your business plan is to develop your own line of products, then you’ll also need to factor in the necessary research and legwork that goes into this endeavor as part of your day-to-day responsibilities.

Another key aspect to consider is where you’re conducting your business from. Say you’re primarily working from home and clients are coming to you. For every application, you’ll also need to factor in time to set up your work station before the job, as well as time to sanitize/clean it after the job is over.

If you travel directly to clients, or own your own business location or salon, you’ll need to factor the time it’ll take to travel to and from work each day. Moreover, if you fall into the latter category, your daily tasks may sometimes involve the overhead work and maintenance that goes into owning or renting a commercial space.

Makeup Artist Applying Corrector On Flawless Fresh Skin Doing Make Up. Female Eye with Long False Eyelashes. Cosmetics, Beauty. Close up. Real People. Perfect Glamorous Evening Makeup

What makeup artists do on a daily basis is a subjective topic. Ultimately, it’ll depend on YOU – your work ethic, your diligence, your drive, and your career goals. The harder you work, and the more effort you put into your craft, the busier your day will be… and the more successful your journey will become!

So, now that you have an idea of what a day in the life of a makeup artist can look like, do you still wish to pursue this career path?

If so, enroll with QC Makeup Academy today and earn your internationally-recognized certification in just 2-6 short months!

Dec 14

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How to Get Clients as a Makeup Artist

By Sarah Seguin Career Advice, Your Makeup Career 2 Comments

So, you’ve decided to pursue your dreams of becoming a professional MUA. Awesome! As such, one of the first things you might be wondering is how to get clients as a makeup artist.

Luckily, you’ve come to the right place!

Today, we’re going to break down 6 efficient ways you can market yourself. In turn, this will help you find makeup clients and get your business off the ground.

So, let’s get started!

How Do Makeup Artists Get Noticed?

If you’re serious about pursuing this as a legitimate career, you’re likely researching how to grow as a makeup artist. Moreover, you’re probably exploring the various opportunities at your disposal. Here’s the good news: in today’s day and age, there are all sorts of ways for you to get your name out there and gain exposure!

For starters, there’s the tried-and-true method of word-of-mouth. Referrals have been a staple networking strategy for as far back as we can remember… and with good reason! If a trusted person recommends your services to their friends, family, colleagues, etc., others may be more inclined to look into your business and give you a try.

Plus, there’s also the online world to consider, too. We all live online nowadays. Thus, a large portion of your marketing efforts will need to be tailored to the digital platform. Between business websites, paid advertisements, and social media platforms, there’s a lot of competition out there.

This means that if you want to stand out as a makeup artist and get noticed, you’ll NEED to maximize your presence online and plan out your strategy wisely.

How to get clients as a makeup artist in-post image 1

The Stats Don’t Lie

HubSpot’s “Ultimate List of Marketing Statistics for 2021” provides the following data which supports the efficacy of online marketing:

“70% of marketers are actively investing in content marketing. (HubSpot, 2020)”
“About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020)”
“51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)”
“59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)”
“‘Where to buy’ and ‘near me’ mobile queries have grown by over 200% in the past two years. (Think with Google, 2019)”
“60% of smartphone users have contacted a business directly using the search results such as the ‘click to call’ option. (Think with Google, 2019)”
“There are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. (Facebook Insights, 2020)”
“Facebook is the primary content distribution channel for marketers today. (HubSpot, 2020)”
“As of January 2021, Pinterest has 459 million global active users every month. (Pinterest, 2021)”
“Instagram is the social channel with the second-highest ROI [return on investment] among marketers. (HubSpot, 2020)”
“Facebook, Instagram, and Twitter lead the pack as the most common social media platforms used by marketers. (HubSpot, 2020)”
“Increased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. (Statista, 2019)”

How Do You Brand Yourself as a Makeup Artist?

Think of your “brand” as your unique fingerprint in the makeup industry. It’s the thing that’ll set you apart from other MUAs. Your brand is your business’s identity and personality. Moreover, it’ll will make you memorable in the minds of prospective clients and online followers.

A makeup artist who’s developed a solid brand will be much more likely to secure customers than a makeup artist without one.

Consider the following companies, for example:

Nike
McDonalds
MAC Cosmetics
Coca-Cola
Netflix

Each name alone probably sparks something in your mind, be it a color, a logo, an emotion, a purpose, a belief, etc. This is the case because these companies strategically worked hard to associate those specific things to their brand. That way, whenever someone – such as yourself – sees their company name, their mind will naturally go to the exact place that business wants it to go.

This is proper branding.

Beautiful portrait of makeup artist holding up makeup brush

So, how can YOU achieve this for your own business? Our recommendation is to first sit down, grab a pen and paper, and answer the following questions:

Are there any particular colors you’d like to be associated with your makeup business?
What mood(s) or emotion(s) do you want people to automatic think of when they think of your business?
What makeup (and other beauty services, if applicable) would you like to offer?
Who is your target clientele?
Do you intend to strictly work locally, or would you also like to offer virtual makeup services as well?
Do you have a unique niche/would you like to have a unique niche?
Would you like your beauty business to embody a particular message and/or belief that’s near-and-dear to you?
Do you want your business to have a unique logo?

Coming up with clear, concise answers to all of these questions will help you brand yourself as a makeup artist. In turn, this will make it even easier to get clients!

Did you know that QC Makeup Academy’s self-paced, online certification training can help you identify your brand and apply it to your business model successfully? It’s true! Check out our full list of courses here!

6 Ways to Get Clients as a Makeup Artist

1. Build Up a Creative Portfolio

Your portfolio will show off high-quality images of makeup applications you’ve done on past clients and/or models. Basically, it’ll be physical proof of the quality of work you can do.

If you don’t have a professional makeup portfolio, you’ll have a hard time getting clients.

This is because, especially these days, prospective customers want to know that you can give them what they want, before they invest any money into your business. Asking potential clients to book you on a leap of faith alone is unrealistic – and frankly, a bad business move.

If it’s between you (without a portfolio) and another MUA (with an impressive portfolio), guess who the person is going to pick?

Not you.

If you need help getting started, here’s a small handful of our past blog articles that can guide you in the right direction:

Want to develop the ULTIMATE makeup portfolio? Enroll in QC Makeup Academy’s Portfolio Development Workshop and learn everything you need to know in as little as 2-6 months!

How to get clients as a makeup artist, in-post image 3, photoshoot

2. Start Your Own Website

If you want to get clients as a makeup artist, a professional business website will be a MUST! Without your own site, you’ll be missing out on so many booking opportunities. Plus, and I cannot stress this enough, it’ll make you look unprofessional.

If your budget allows for it, you can always hire a professional website developer to create one for you. But if you don’t have the money for this, that’s okay! Luckily, there are all sorts of free website builders and hosts out there with simple, user-friendly templates that you can work off of.

Either way, it’s important to make sure that your business website contains the following key information:

An “About Me” page where people can better get to know you and your makeup experience, qualifications, certification(s), etc.;
A full list of all makeup/beauty services you currently offer, as well as rates (should you wish to disclose this information upfront);
Client reviews/testimonials;
Working links to your social media profiles;
Accurate contact information;
Your professional makeup/beauty portfolio;
An option for online booking.

3. Show Off Your Skills on Social Media

As we already established earlier, social media marketing will be one of your BEST friends! After all, literally everyone uses social media these days. It’s undoubtedly one of the single best ways to meet others in the industry and get clients as a makeup artist.

Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest are all examples of extremely popular platforms that you can establish a solid presence on.

When the time comes that you’re ready to set up your social media accounts, keep these useful tips in mind:

Your social media handles should be the same as your registered business name.
Always link viewers back to your website (e.g. through your bio links, written content, etc.).
The aesthetic of your social media platforms (such as what you post, the colors you use, how you speak, etc.) should always reflect your brand.
Post original content – and post on a regular basis.
- Pro Tip: If you’re busy, you can utilize scheduling apps (e.g. Later or Hootsuite) to post ahead of time and/or in bulk.
Always be fresh and innovative in your posts. You don’t want to be the same as all the other MUAs out there. Otherwise, your channel(s) might be easily forgettable!
Follow others in the makeup/beauty industry that you’d like to connect with, and regularly leave encouraging comments on their posts. Chances will be better that they’ll then do the same with you!
Whenever someone takes the time to engage with your posts and/or send you a private message, make sure YOU take the time to acknowledge and reply to them.
Use your social media channels as yet another way to showcase your makeup portfolio and promote your business!

Professional visage artist applying makeup on woman's face in salon

4. Start a YouTube Channel

Makeup enthusiasts love watching MUAs; be it tutorials, product reviews, makeup challenges, etc. While other popular social media platforms – such as TikTok and Instagram Reels – are great for posting condensed, shortened videos, their time constraints can be limiting.

For that reason, we also recommend launching your very own YouTube channel!

YouTube is a wonderful platform to share your content on, especially for videos exceeding 3 minutes in length. Furthermore, it’s so easy to tie your YouTube content to what you post on other platforms. For instance, you could easily tease at a new video by posting enticing clips on TikTok or Instagram, and then encourage your following to watch the FULL video on your YouTube channel.

Not to mention, if you happen to amass a large following, you could also earn some side coin from the money you’d get paid from YouTube! Either way, more platforms for your business = more opportunities for prospective clients to find your business and book you.

It’s a win-win!

What are some of the most important DO’S and DON’TS of beauty vlogging? Find out here!

5. Network, Network, Network

The beauty industry is quite unique, in that everyone seems to know each other. Indeed, if you establish a positive reputation for both yourself and your business, it’ll get around and other MUAs will know all about you.

(Of course, the same can be said if you develop a bad reputation, too…)

One important thing to understand early on in your career is that other makeup artists are your FRIENDS – and not your enemies. Yes, they’re considered your “competition”. But at the end of the day, you all have the same goal: to transform clients’ lives for the better.

So, get to know the other beauty experts in your town or city! In addition to other makeup artists, connect with photographers, hair stylists, fashion stylists, etc. The benefits of proper networking are endless, and here are just some of the reasons why:

If another makeup artist’s schedule is completely booked, they could wind up referring a prospective client to YOUR business!
Similarly, if you’re the one totally booked up, you can help out people in need by referring them to talented MUAs that you recommend!
You can potentially collaborate with other beauty experts in your area!
If you get to know some local photographers, you could work with them on stylized photoshoots – which will help you build your professional makeup portfolio!
Others in the general beauty industry (i.e. hair stylists, skin consultants, etc.) could refer clients to you and/or request your help for a client they’re already working with!

Makeup artist and hair stylist working together on a client

6. Ask for Referrals

Nothing ventured, nothing gained, right? There’s NO harm in straight-up asking for referrals, so long as it’s done tactfully!

Asking Clients

Once you’re done working with a satisfied customer, you can casually let them know that if they know anyone in need of professional makeup services, that you’d be happy to work with them. You can also provide a customer survey for them to fill out, and include that request somewhere in there.

(But also, don’t forget to ask for a testimonial from that particular client. Remember: you can use this for your website and social media channels!)

Asking Friends and Family

Another option is to ask for referrals from the people you know personally. For instance, do you have a friend who’s getting married in the near future? What about a family member about to celebrate their birthday?

YOU can assist them by helping them look and feel their best on their big day!

By maximizing your personal connections, you’ll be able to acquire the materials needed (such as photos and success stories) to develop your professional portfolio and further elevate your website. Plus, your friends and family can also give you positive feedback that can then be added to the testimonials page on your site and social media posts.

And just as importantly, they can help spread word about your makeup business by recommending you to people they know!

There’s absolutely nothing wrong with drawing from your inner circle and getting some help, especially when you’re first getting your makeup career started. So, don’t hesitate to reach out to the people you trust and see if there’s any way you can lend your services to them!

Can you think of other ways to get clients as a makeup artist? Drop them in the comments below!

Attract even more clients by adding a professional, internationally-recognized makeup certification to your resume! Enroll with QC Makeup Academy today and graduate in as little as 2-6 months!

Dec 05

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17 Makeup Trends in 2022 You’ll Want to Try!

By Sarah Seguin Makeup Tips and Tricks, Makeup Trends No Comments

Do you love all things makeup? Dream of a career as a professional MUA? Then here are 17 upcoming makeup trends in 2022 that need to be on your radar!

17 of the Hottest Makeup Trends in 2022

#1. Natural Skin

Over the course of the COVID-19 pandemic, many of the world’s hottest makeup trends saw a shift back towards more simplistic, natural looks. Embracing one’s fresh-faced, authentic inner glow quickly became the new norm… and this won’t be going anywhere in 2022!

So, embrace the skin that you’re in and show it off with pride!

Want your skin to look its best? Get properly trained and certified in skincare by enrolling in QC Makeup Academy‘s online Skincare certification course! In as little as 2-6 months, you’ll become a master of your own skincare game – and be able to get paid to help others with theirs, too!

Makeup trends in 2022 in-post image 1, natural skin concept

#2. A Bold Lip

In terms of hot makeup trends in 2022, we’d be making a HUGE mistake by not including a stunning, bold lip. After all, this is one of those beauty trends that’s been around forever – and rightfully so.

A nice, bold lip can pair effortlessly with almost any look. It can accentuate a dramatic, smoky eye, or give some POP to an otherwise soft, natural glam application. Either way, a bold lip has been popular for as long as we can remember.

So, it’s absolutely no surprise that it’ll continue being just as popular for countless years to come!

#3. Embracing “Imperfections”

This makeup trend ties back to the first one on our list, in that it’s all about accepting who you are and what you look like in all of its forms. Imperfections are beautiful. At their core, they’re what make us who we are as individuals.

So, as we welcome 2022, don’t try so hard to cover up your “flaws”. Rather, be proud of all the little quirks that make you, YOU! Remember: confidence and self-love are the sexiest qualities a person can have.

(And, hey, if you struggle with that, we totally get it. All we’re saying is, give it a try. We have no problem showering you with all the love and support you need until you feel within yourself!)

#4. Colorful Eye Makeup

Playing around with boldly colored eye looks has been a thing throughout all of history. Back in the 80s, for example, eyeliner was worn in all sorts of crazy hues, as was eye shadow. Since then, this long-standing makeup trend has had its up and downs, in terms of popularity.

But in recent years, it’s made quite the comeback!

A striking, colorful eyeliner can elevate nearly any look and give it a unique edge. Moreover, this trend can also be a great go-to if you don’t feel like wearing much on a given day, but still want to add a little va-va-voom to your appearance. (I’m thinking a bright, colorful liquid eyeliner to create a sleek cat-eye on an otherwise au natural face!)

Beautiful Asian woman with bold, dramatic eye makeup, makeup trends

#5. Natural, Fluffy Brows

Since we’re reminiscing, remember in the early 2000s when pencil-thin eyebrows were all the rage? Yeah… That time was a lawless wasteland… 😅

In the years since then, the trend has shifted in the opposite direction. These days, and as we’ll continue to see in 2022, it’s all about those natural, full brows. After all, our eyebrows help frame our faces and give us a healthy-looking glow.

If you’d like some tips on achieving this gorgeous look with your own eyebrows, this article by Greatist will teach you everything you need to get started!

#6. Neon Shadow

Hey, remember that time back in the 90s when blue eyeshadow was a thing? Okay, this makeup trends is basically like that – but better.

In recent years, bold, colorful eye looks have started trending again. If done improperly, with a lack of fundamental makeup technique, the results can be a little… well… scary. However, when done right, you’ll create something truly stunning.

It’s not just us who predicts this makeup trends in 2022 either! In fact, the Spring/Summer 2022 Fashion Week runways had a lot of models and celebs alike sporting dramatic, colorful eye looks. And if it’s Fashion Week-approved, you know this is a trend train to hop onto ASAP!

#7. Embellishments

According to Vogue, embellishments “catapult otherwise bare complexions to a different dimension”. For this reason, it’s one of the hottest makeup trends we can expect to see in 2022.

But what exactly are embellishments? This trend first started back in the disco era, and is all about adding a little (or a lot of) pizzazz to any given makeup look. Embellishments can be added to eyes, lips, brows, cheekbones, and so much more through the use of gems, jewels, sequins, crystals, etc.

You can even take things one step further by using any of the above items to create the illusion of 3D embellishments. So long as you’re feeling creative, you can get as funky as your heart desires!

Makeup trends in 2022 in-post image 3, eye makeup embellishments

#8. Dyed Brows

Note: Let me preface this by saying that when dyeing any hair on your body, it’s always safest to seek out the expertise of a certified professional (namely, a trained hair dresser). Therefore, when we discuss dyeing your brows here in this article, we do NOT recommend doing this yourself. Rather, consult an expert and have the dye job done properly, in a professional environment.

As I mentioned earlier, eyebrows are one of the single best ways to frame the face. Because they’re a natural focal point, there’s also a LOT of room to get playful, make your brows stand out, and use them as a statement-maker.

For this reason, getting creative with our brows is a trend that’s gotten pretty hot over the past few years – and is something we’ll keep seeing in 2022. While many are choosing to dye their brows one solid, vibrant color (often, in contrast to the color of hair on their heads), you can also do partial dye jobs, if you’d prefer.

That said, if you’re not comfortable with the commitment that comes with permanently dyeing your brows, never fear! You can use your professional makeup training and knowledge of core techniques to instead use makeup to create a similar effect.

#9. Russet-Flushed Eyes

Another makeup trend worth knowing about in 2022 is russet-flushed eyes. Other popular hues in-line with this trend would also be pink and/or peach. One way to maximize this trend would be to use these colors as an eyeliner. Another would be to go full-out and use them as eyeshadow, both on top of and below your eyelids.

Pro Tip: You can achieve a pretty whimsical look if paired with an otherwise natural application. Take it one step further by finishing off your look with a bold lip!

#10. Purple Blush

If you’ve ever found yourself on the beauty side of TikTok, you’ve likely seen this makeup trend already. More and more makeup connoisseurs are now sporting purple blush, which is why countless beauty sources are predicting this trend to continue with full force in the New Year.

If you like this particular trend and want to give it a try, we recommend either cream or powder blushes in violet, lavender, or plum colors. These seem to work best on a wide array of skin tones (and undertones) while delivering the most aesthetically-pleasing results!

#11. Face Paint (But for Adults)

As kids, didn’t we all love to have our faces painted at one point or another?

This awesome makeup trend of 2022 will allow us to tap back into our childhood – except with a mature, grown-up twist! Spotted at shows like Rodarte and Paul & Joe, the beauty industry can expect to see an increase of whimsical, artistic expression being incorporated into makeup applications.

For example, rainbows, clouds, flowers, and galactic imagery have become quite popular staples of this trend. Really, though, you can get as imaginative as you want. Let your creativity guide you and see what you can come up with!

#12. Lower Waterline Eyeliner

Yes, winged eyeliner and cat eyes will always be a popular makeup trend. However, the beauty industry has seen a bit of a shift down south as of late – wherein the focus of eyeliner is now more below the eye than above it.

Of course, this particular trend won’t necessarily work for every makeup look. It’ll be up to you to apply it at your discretion, based on what you’re trying to achieve and what the makeup is being worn for. For example, bold eyeliner on the lower waterline might not be the most appropriate choice for a bride on her wedding day.

But it most definitely can be the right choice for a high fashion editorial look, runway look, or for performance art!

#13. Eyebrow-High Shadow

I won’t lie – whenever I think of eyeshadow going all the way up to the brows, I can’t help but picture Mimi from The Drew Carrey Show. Rest assured, this is NOT what we’re referring to when we discuss this makeup trend.

Instead, what we’re talking about is eyeshadow properly blended up to the eyebrow (and, of course, with hues that compliment the overall look and skin complexion). When executed using proper, professional technique, this look is absolutely perfect for editorial looks and/or high fashion photography.

If you’re someone who likes going out of the box, taking risks, and getting experimental, this is definitely one trend you’ll want to try in 2022!

Makeup trends in 2022 in-post image 5, eyeshadow up to eyebrows

#14. Creamy, Warm Bronzer

This makeup trend in 2022 will be especially useful for you if you offer bridal makeup services as part of your business. Indeed, the demand for soft, brown tones is here – and moreover, it’s here to stay.

The beauty of brown hues is that it naturally warms up any complexion. While it’s forever a popular go-to for brides’ eye makeup, we also recommend incorporating it into their bronzer application. This will add a subtle, sun-kissed touch to their already glowing skin (which is always perfect for wedding photos, regardless of the season).

#15. Pastels

The pastel craze has been at its pique for quite some time now, and it shows no signs of ebbing or slowing down next year. These soft yet bright pops of color can turn an otherwise natural look into something funky and distinctive. On the other hand, it can be added to an already dramatic application in order to enhance it that much further.

When playing with pastels, you can incorporate them into your makeup look via:

Liquid eyeliner
Graphic eyeliner designs
Eyeshadow(s)
Lipstick or lip stains
Embellishments
Brow colors
Blush
And more!

#16. Juicy Textures

According to M.A.C Cosmetics’ senior national artist, Keri Blair, “juicy textures are going to be huge for 2022”. Now, you might be looking at this and wondering, “What are ‘juice textures’?”

Think of it this way: you know what it looks like when you apply a fresh coat of shiny lip gloss?

That’s basically it in a nutshell – except for this trend, it can be applied in other areas of the face as well.

Dewy, shiny lip and/or eye products will be your best bet if you want to to jump on this trend. Use these as finishes on lip and/or eye applications. Blair also recommends taking it one step further by focusing on “fun, berry shades”.

Makeup trends in 2022, in-post image 6, shiny lip gloss on lips

#17. Clean, Safe Beauty Products

This trend isn’t so much a makeup look as it is a makeup lifestyle. These days, consumers want the peace of mind in knowing that the products they’re buying are ethically-sourced, cruelty-free, and eco-friendly. What’s more, you want to ensure that they’re actually good for your skin and won’t cause any unwanted damage.

So, we recommend doing your research before purchasing any new items, regardless of how well-known the brand may be. For instance, this article by Eco Friendly Habits, lists their Top 15 organic and toxic-free makeup brand suggestions. In contrast, this article by Her Agenda provides a list of brands to avoid.

It’s also just as important that your skincare products contain only the most trustworthy ingredients. Not sure which ingredients to look for and which to steer clear of? Watch this informative webinar, hosted by QC Makeup Academy executive instructor and celebrity MUA, Nathan John!

Which of these makeup trends in 2022 are YOU most excited to try out? Can you think of any others to add to this list?

Share your thoughts with us in the comments below! 💕

Dream of a career as a professional makeup artist? Earn your internationally-recognized certification in as little as 2-6 months by training online with QC Makeup Academy today!