Updated 2025.
Key Points
- 5 tips for setting up your makeup studio are:
- Choose the right location for your needs;
- Make lighting a priority;
- Organize your supplies;
- Invest in the right mirrors;
- Be creative.
- On average, you can expect to pay anywhere from USD $2,000 to $10,000+ to set up your makeup studio.
- If you wish to set up a home makeup studio for personal needs and already have all your makeup products, you can easily set up the rest of your space for just a few hundred bucks!
- Makeup artistry is a VERY profitable business, with the global market value expected to increase to a whopping USD $75.23 billion by 2030.
- MUAs in the United States can earn as high as $66+ per hour.
- Furthermore, the average hourly rate currently sits at USD $25/hour.
- As a beginner makeup artist, we recommend charging somewhere between $50-$150 per session to start. As you gain more experience and earn your stripes, you can eventually charge as much as $200+ per session.
- If you’re interested in starting your own makeup artist business, we recommend:
- Begin practicing on people you know;
- Taking an accredited certification course;
- Building your portfolio;
- Defining your business;
- Investing in the right tools/products;
- And ample networking.
- QC Makeup Academy provides online, self-paced certification training in professional makeup artistry, which can be completed in as little as 2 months.
Introduction
If your dream is to become a makeup artist, there are many exciting moments to look forward to… Getting your makeup artistry certification, your first client, and setting up your makeup studio! After all, a proper workspace is essential for makeup artists. It allows you to keep your makeup tools at your fingertips, see every detail, and bring your clients into a space you’re proud of!
When it comes to setting up your makeup studio, there are some important things to keep in mind. For instance, you’ll need proper lighting, organized makeup products and tools, mirrors, and much more…
So, read on for our top tips on how to set up a makeup studio that allows you to apply your best looks on every client!
5 Tips For Setting Up a Makeup Studio
Tip #1: Choose Your Location!
The type of makeup artist you are, and the services you offer clients, will determine which kind of makeup studio you should set up for yourself. If you work at a makeup counter, you create looks and provide advice out of a retail store.
But you may want to offer smaller services – such as bridal trials, makeovers, or even short makeup lessons. If that’s the case, then a makeup studio will be necessary! Or, if you’re currently a full-time freelance MUA, it’s probably time to create a designated space for your makeup applications.
So, where do you set up your studio?
If you have a nook or area in your house that would fit a chair, table, mirror, products, and is relatively close to a sink, this will make a great studio space! A spare room is even more ideal, since it’s not in a living room or bedroom. It would be a designated space specifically for your makeup career!
Now, depending on your salary as a makeup artist, you can also rent out a commercial studio if your budget allows for it. An online search within your area will show studio spaces that are already set up for an MUA. Remember: the type of studio you choose is dependent on what kind of makeup artistry you offer. Therefore, do your research ahead of time to reflect on how your studio will add to your client’s experience!
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Tip #2: Make Lighting a Priority!
As you lay out your makeup studio plan, lighting should be the first order of business! All makeup artists know the importance of good lighting for flawless results, and that the best kind of light is natural light. Ideally, you would set up your makeup workspace near a window, as natural light helps you apply the makeup evenly.
Pro Tip: Check out this video of QC Makeup Academy alumnus, Stephanie Wyatt, showing off her own home makeup studio – and get inspired!
If You Can’t Use Natural Light…
You’ll need to find the best artificial light possible.
We recommend a vanity mirror with (at least) ten bright bulbs to place on top of your makeup table. This illuminates your client’s face and allows you to see fine details so you can make corrections as you work.
Invest in halogen lightbulbs.
Specifically, GE Reveal bulbs! These types of bulbs actually mimic bright sunshine, and are the next best thing to natural light.
Avoid overhead lighting at ALL costs.
This is because it’s unflattering for the client. Not to mention that it will prevent you, the makeup artist, from creating a flawless finish. Yikes!
Tip #3: Organize All The Supplies in Your Makeup Studio!
Having a designated work space as a makeup artist is such a wonderful feeling – all your supplies are kept in one place! Whether your makeup studio is permanent in your home or a temporary rental, you’ll need to lay out your tools and supplies to have them ready for each client.
Makeup artists always have their kits at the ready, and they’ll grow over the years! Your supplies should be laid out on a table that’s low enough so that you could sit and do your own makeup. That said, it should also be high enough to reach while you apply makeup on your clients, too. Furthermore, everything should be kept as organized as a well-oiled machine. This way, you know exactly where each product, brush, and cleaning tool is located at the exact time that you need it.
So, lay out your products in the order that you’ll be using them – from primers down to your setting spray. This shows your clients that you’re both professional and organized. Bringing them into a clean and neat studio will provide them with a GREAT first impression!
Tip #4: Invest In The Right Mirrors!
The right mirror(s) in your makeup studio go hand-in-hand with proper lighting – and a vanity mirror with lights is the best choice (and here’s New York Magazine’s list of the Top 11 in 2025!). This type of mirror can hang on the wall or sit on a table, and will illuminate your client’s entire face.
As a result, your client will be able to watch the makeup process so you can also impress them with your advanced makeup artistry skills! However, a vanity mirror can be pricey. If you’re on a budget, there are more affordable options available.
If you DO have a window in your makeup studio, having a self-lit, standing makeup mirror will add to your workspace. You can also have more than one, like a handheld mirror for your client once the makeup is complete. They’ll more than likely want to see your work up close and appreciate all those finer little details!
Pro Tip: Here are 15 more examples of tech software currently revolutionizing the beauty industry!
Tip #5: Be Creative With Your Makeup Studio!
Your makeup studio is a reflection of who you are as a makeup artist and the beautiful services you provide. Setting up your own space is an opportunity to be creative and express yourself, both as a person and your brand as an MUA. Therefore, be sure to also infuse the space with personal, fun elements in addition to everything else discussed in this article!
Ways You Can Do This
Firstly, if you have a larger space to work with, paint the walls a color that’s both pleasant and calming. You can also add decorative and meaningful pictures to the walls, too. On the other hand, if you’re working with a small nook, allow the space to take on a personality of its own. Distinguish it from the rest of your living area via curtains, a brightly colored rug, and/or a unique chair and table.
Now, if you’re renting a studio space, you probably won’t have as much freedom to be creative. However, you can still take some time ahead of each client’s appointment to organize the space to make it your own. A small house plant and oil diffuser, for instance, will make a relaxing client experience.
Remember: Your makeup studio is a representation of yourself as a makeup artist and your skills. So, infuse it with your own unique personality and brand!
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Makeup Studio FAQ
How much does it typically cost to set up a makeup studio?
The cost of setting up a makeup studio can vary greatly, depending on factors like location, size, and the quality of equipment and supplies you choose. On average, you might spend anywhere from USD $2,000 to $10,000 (or more). This includes the cost of essentials such as:
- A makeup chair;
- Mirrors with proper lighting
- Storage solutions;
- And a variety of high-quality makeup products.
Additionally, if you’re renting a space, you’ll also need to factor in rental fees and any necessary renovations. Start with the basics and gradually upgrade as your business grows to keep costs manageable!
Is being a makeup artist a profitable business?
Yes, being a makeup artist can absolutely be a profitable business! The beauty industry is thriving – with high demand for skilled professionals in areas like weddings, special events, fashion shows, film, and television. In fact, statistics indicate that by 2030, the global makeup market will reach an estimated value of USD $75.23 billion. This reflects a compound annual growth rate (CAGR) increase of approx. 5.62% between 2024-2030!
Your earning potential as an MUA during this time largely depends on your level of expertise, the services you offer, and how effectively you market your brand. Additionally, building strong client relationships and staying updated on trends can help you stand out and attract more clients. With dedication and the right approach, you have all the potential in the world to turn your passion into a highly rewarding – and profitable – career!
How much does it cost to start doing makeup professionally?
In terms of business start-up costs, it will depend on whether you’re working from home, renting studio space, or building a freelance career. Some expenses to consider are:
- Education and training;
- Setting up your workspace/makeup studio;
- Purchasing quality products and tools;
- Marketing materials;
- And business registration fees.
As with any business venture, it’s always wise to start with a realistic budget in mind while keeping an eye on costs as you scale your services. In terms of the actual cost of doing makeup professionally – this can also vary significantly depending on factors like location, type of service offered, and level of experience. On average though, makeup artists in the United States earn an average of USD $25/hour for their work – with the potential to earn as high as USD $66+ per hour!
How do you start your own makeup business?
First, you’ll want to hone your skills and establish a strong foundation by practicing on friends and family. We also STRONGLY recommend taking professional makeup courses, such as those offered by QC Makeup Academy. Next, build up your portfolio by showcasing your work through high-quality photos or videos on social media platforms or a dedicated website. This is key to attracting potential clients and showcasing your unique style!
After that, focus on defining your business. Decide on the services you’ll offer -bridal makeup, editorial work, lessons, or other specialties – and create a pricing structure that reflects your skill level and market. Make sure to register your business and handle any necessary licensing requirements in your area.
Don’t forget to invest in quality tools and products, as these will make a big difference in your work and client satisfaction. Networking is also crucial! Connect with photographers, event planners, and other professionals in the beauty industry to create opportunities for collaboration and referrals. Finally, stay consistent, professional, and passionate about your craft as you grow your business over time!
How much should I charge as a makeup artist?
A good starting point might be anywhere from $50 to $150 per session for beginner MUAs (while seasoned professionals can charge $200+, especially for weddings or high-profile events). When deciding how much YOU should charge, there are several factors to consider…
Begin by researching the rates in your area to get an idea of the industry standard. Prices can vary widely depending on location, experience level, and the type of service offered. For example: bridal makeup or makeup for special events typically commands higher rates than a basic consultation or one-on-one lesson.
Don’t forget to account for your costs, such as high-quality products, tools, and travel expenses. Ultimately, your rates should reflect your expertise, the value you offer, and the time you dedicate to each client. Remember: as your skills and reputation grow, you can adjust your prices to match your experience and demand!
Helpful Resources
- How To Launch a Successful Career as a Beauty Content Creator
- How To Go Viral On TikTok as a Makeup Artist
- 11 Guaranteed Ways To Get CANCELLED as a Beauty Influencer
- Best Cosmetology Schools in the U.S.
- Best Canadian Makeup Schools By Industry
- Running a Makeup Business: Expectation vs. Reality
- 12 Reasons To Invest In Makeup Artist Insurance
- 18 Secrets To Makeup Photography Success
- 34 Of The Best Tools To Grow Your Makeup Business
nice
I loved sorting out my beauty room, we had an extra room in the house that was just for bits we didn’t use so I cleared it all out and turned it into my beauty room. It started off as a makeup room but as I have expanded my business my room as also got a lot more in. I offer an array of beauty treatments as well as makeup so I have a massage bed, a nail desk and makeup table with trolleys for all my equipment. I have all my certificates up on the wall for my clients to see and I also have a few photos of my work up on the walls so it brings interest from the client. Another thing I have in my room is my logo on the wall which is a main feature that I love and also a diffuser which adds a lovely touch and a lovely smell from essential oils
This was so nice to read. I am trying to accomplish the same goal. I however am at the very beginning…. Just starting out. Have our spare room set up as a makeup room for me now. I also have a space in the same room to take photos of my work. Which is fitting since I love doing photography as well. I just wanted to congratulate you on your success and making your dream come true! Any advice would be greatly appreciated!
What a wonderful comment to read! 🙂 Thanks for sharing your own thoughts and experience, Destiny. Even though you’re, as you say, just starting out, it sounds like you’re taking your craft very seriously and have a lot of passion behind what you do. This is going to take you far! <3
All the best,
The QC Team
I think this is a great article for someone who is starting out, like me. I’ve been working out of my apartment, but I’m hoping to eventually move into a bigger space so I can have a separate room for my studio set up. Until then I won’t be able to really make the space different or give it a personality, but I LOVE that idea! When I get into a bigger space, I am definitely going to give it a great makeover to make it feel much different than the rest of my place.
Thanks Victoria for sharing!
We’re sure there are a TON of people in the exact same position, Jordan! 🙂 While there are definite benefits to setting up a space that’s entirely devoted to your craft, we also think it’s really commendable that you’ve been successfully working with the space you currently have. To us, that shows your adaptability! This will serve you well as you continue to grow your career, as you’ll be able to adapt and work well within ANY environment.
Thanks so much for commenting! xx
All the best,
The QC Team