Wondering how to become a makeup artist during the COVID-19 global pandemic? QC Makeup Academy’s Student Ambassador, Nadia Calabro, is here to help! Nadia is a graduate of QC’s Master Makeup Artistry Course, Pro Makeup Workshop, and Skincare Course.
Today, she reveals her Top 5 Tips to help you get your name out there in the industry.
Competition in the Makeup Industry
It goes without saying that the professional world of makeup artistry is a competitive one. It seems like nowadays, there’s a makeup artist on every corner! Makeup has always had a big place in the world. From the beginning of time, women and men alike have been using it to enhance their beauty in some way.
But like with everything else, the world of makeup has evolved. It’s never been as big as it is now! One of the main reasons for this is social media and the thousands upon thousands of influencers who use it. As a result, people are encouraged to dig deep into their creative side and take a chance on this career. The younger generation is likewise becoming inspired, too.
It’s a lot more common these days for the love of makeup to eventually blossom into a professional career. Thus, more and more people are entering the beauty industry. This means that they’re also creating an abundance of competition!
But Competition is a GOOD Thing!
That being said, don’t be intimidated by your competition. In an industry like this, there’s room for everyone. The key is knowing how to get your name out there.
Luckily, there are plenty of ways to do this! Okay, let me rephrase that… There WERE a lot of ways to get in your name out there. You know, before COVID.
I guess I don’t have to state the obvious elephant in the room. But just in case someone still needs to know, we are currently in the middle of a global pandemic. With the constant lockdowns and social distancing measures in place, it’s harder to showcase your skills without having anyone to physically work on.
But don’t fret, my friends! Yes, what I am about to say may seem like it’s meant for people living in a different world. But that’s because one day, all of the points listed below will be valid again. So, if you want to stand out from the rest, grab a pen and take notes!
How to Become a Makeup Artist: 5 Tips for Getting Your Name Out There
1. Get Properly Educated!
Don’t rely on social media videos and trends to take you places. That’s not the same as a legitimate education from a reputable makeup school. Instead, learn how to do basic and proper makeup applications. The right knowledge will allow you to take your skill-set anywhere!
2. Dig Deep and Learn About Yourself!
Find the areas where you excel and specialize in those. Having a niche that you dominate in will grab people’s attention. As a result, they WILL want to work with you!
3. Believe in Yourself and Take Chances!
No one ever got noticed by sitting on the sidelines. Right from the get-go, put yourself out there. Is it possible to fail? Of course – but no one has ever fully succeeded without failing at least a little first.
Don’t let your fear of failure get in your way. Confidence is a huge part of success. So, walk into all jobs knowing you CAN and you WILL do great!
4. Let Your Creativity Shine!
Get those creative juices flowing and be original. It doesn’t take much to be a copycat. I mean, really, we can all recreate something. But it takes TRUE skill and passion to be original. It’s easy to fly past posts on social media that all look the same. But how many people will stop and stare when there is something they’ve never seen before?
Be that something!
5. Proactively Network!
Make smart and meaningful connections that will expand your business and enhance it. Makeup artists are needed in a lot of different areas. Once you connect with the right people, they can share and promote your name to get you more business.
For example, it’s always a great idea to connect with a hair salon or hairstylist. This way, whenever they have a client who has a special event, they can recommend you to do their makeup. Another good networking opportunity is to find a photographer. They could be willing to promote your services to their brides. Maybe they’ll even be willing to collaborate with you on a stylized photo shoot, which will definitely help you get your work out there.
Build a team of like-minded people around you that will motivate you and help you to succeed!
Getting Your Name Out There During COVID-19
Listen, I’m not blind to the effect COVID-19 has been having on the beauty industry. Like you, I am right smack in the middle of the mess; pretty much just trying to pick up the pieces. I know we can fall into the trap of letting it all weigh us down.
But the truth is, this is not the end. When we push aside all the things we cannot do, we’ll discover that there are still many things we can do. One of the things the pandemic has taken away is our ability to socialize. Since there aren’t a whole lot of events, weddings, or large celebrations taking place, the need for professional makeup applications has decreased.
Turn That Frown Upside-Down!
But sitting around and feeling defeated isn’t going to do you any good! Why not use this time to create awesome looks for future weddings and special events? Why not maximize your social media presence to promote these looks, so people can get hyped for the future?
You can easily create these looks on yourself. Moreover, you can use the people who are in your immediate social circle as models (so long as they agree, of course). Without having a constant flow of clients to showcase your work, now is the time to get more comfortable with allowing people to see the face behind the name.
As for makeup artists, our clients’ faces are always the focal point of our business. But it may surprise you to know that people like to put a real person behind all the social media hype. Being able to know who the person providing the service is – before booking an appointment – adds a sense of comfort and familiarity.
So, create videos where you speak about your love and passion for what you do! Express what being a makeup artist means to you and what you hope to give back to your clients. You can also create tutorials, demonstrating how you apply makeup to your own face.
When you let your followers – or better yet, your potential clients – into your world, you establish trust even before the first encounter! Your hands-on work is what used to speak for you. Now we live in a world where you have to adapt. Allow your knowledge to show people that you are more than just a brush to a face!
How to Become a Makeup Artist in 2021
Starting a new career is always a scary thing. But once you have made the choice to become a makeup artist, there a few simple steps you can follow that will help jump-start a very successful future!
Tip #1: Make sure you’re choosing this career because you love it.
I know it sounds cliché, but the beauty industry can be pretty cutthroat. Your skin must be thick to overcome every obstacle. You’ll be faced with many “no’s”, a lot of, “Can you redo this?”, and plenty of, “I don’t like that”.
When your heart is truly in the work that you do, it’s easier to look past the negatives and focus on the positives. Personally, I had to teach myself to see every comment as constructive criticism. That way, I could use it as fuel to become better.
Tip #2: Research the average makeup artist income in your area.
How much does a makeup artist make where you’re living? This is important information to know.
In a perfect world, our careers would be based solely on what we love to do. The money would never be a factor. But the reality is, we don’t live in a world where we can work for free. So, make sure the salary is something that actually works for you!
Look online to see the different makeup artist job opportunities that are currently available in your area. For each job you find, make sure the qualifications are required. Once that’s done, research into the different makeup artists currently operating in your town/city. What sort of services do they offer? How much are they charging?
For me, seeking out my competition gave me a lot of good ideas for my own business. I was better able to determine the things I wanted to do for my own business, as well as the things I didn’t.
Tip #3: Get the proper education.
Yes, I know I said this already. But it’s so important that I’m going to say it again!
These days, in a world dominated by social media and influencers, there are many people who call themselves “trained” artists… but have never taken a legitimate makeup class in their life. Don’t become just another social media artist.
Take a reputable course and learn everything there is to be learned about our industry. Build your skills and knowledge, to the point that the sky becomes the limit. I’d received a makeup certificate through beauty school. At first, I thought that was enough. But once I was really in it, I realized that there was SO much I didn’t know.
Equip yourself for the world beyond the computer screen. Professional makeup artistry is, after all, done in 3-D. Trust me, you will thank yourself later! In fact, this ties into my next tip, which is…
Tip #4: Find the right makeup school.
Research into different makeup academies and make sure the one you choose is a reputable one. Go to their website and confirm their credentials. If they’re a trustworthy school, they will be accredited in some way.
Next, review their course outline(s). Make sure you’ll be learning everything that you need and want. After that, see if they’ve got any reviews from past and present students. This will help you get a feel for the kind of experience you can expect and what you could be able to accomplish.
In my case, the only other thing I needed to consider was how I was going to learn while still being a mom to my children. So, I had to make sure I was going with the best online school – one that could give me flexibility, without jeopardizing my education.
For me, there was no doubt that QC Makeup Academy was the one!
Tip #5: Don’t be afraid to dive right in.
Practice makes perfect. In our industry, hands-on training is key! So, build your confidence by first believing in yourself. Once you’ve done that, start putting your craft to the test!
As soon as I could, I brought in family and friends to practice on. I made sure to get exposure to different facial structures and tones. This way, I had a variety of pictures for my portfolio! Moreover, I could expand my capabilities, which I knew would allow me to work on a much larger variety of clients in the future.
Once COVID-19 lockdowns went into effect, I made sure to keep up with my practice by working on myself. I began using my own face to try a wide range of different looks and techniques!
Tip #6: Create different social media platforms.
You should also create a business website, too. These things will help you to connect with people and showcase who/what you’re all about.
Pick an aesthetic that’s uninformed, appealing to the audience, and aligns with your brand. Most people gravitate to pages that have a collective look and feel. So, pick a color scheme and stick to it! Your pages should be a reflection of who you are as a person and an artist. Moreover, it should scream out to your target audience.
You want the people that visit your page to know what you specialize in, without necessarily having to read anything. I always try to share posts through my social media and website that are both professional and personal. Even a business page can be a reflection of yourself.
This doesn’t necessarily mean that you need to be showing your face, however. Rather, you could always share motivational quotes that inspire you, ways you honor self-care for yourself, etc. Basically, little personal touches that give your audience insight into who you are. I make sure that I am a little piece of each post so that I remember to always stay original!
Thank you for reading along! I hope I could be of some help to you. If you’d like to connect, I can always be found in the Virtual Classroom on Facebook. Please also feel free to leave a comment below. I would love to hear your feedback and I’m always happy to answer any questions you may have!