Watch her video below!
1. Instagram allows professional makeup artists to instantly connect with clients
Devyn points out that connecting with companies, businesses, and brands is easier than ever. Clients now have an active choice in connecting with your professional makeup business—they can choose to follow you! This is in contrast to traditional advertising platforms such as television commercials and magazine print ads, where conversations are one-sided and they’re chasing you to engage with them.
Social media not only allows you to gain useful feedback from your audience, but it also allows you (and your brand) to build a personal connection with your clients. They can visit your Instagram page and send you a DM (direct message). They can then immediately converse with you on a personal basis on that platform. Devyn says that this instant connection experience can be even more effective in engaging with clients than with email… and it’s certainly better than other traditional advertising platforms!
2. You can sell your personality as part of your brand
Instagram allows freelance makeup artists to show off their creative skills in addition to who they are as people. This level of personability is key to attracting new clients.
”Social media presents this opportunity for us to showcase who we are in addition to what we can do.Devyn GregorioQC Makeup Academy Graduate
Devyn has learned from her marketing background that people like to work with people they like, know, and trust. She advises that social media presents you an opportunity to showcase your personality in addition to your makeup artistry skills. This isn’t something you can have with just having a beautiful and professional website.
3. Give viewers a taste of the client experience
Through social media, potential clients can see how you treat your clients and how you approach the makeup artistry job prior to booking you. Here, Devyn gives an example:
If you’re a bridal makeup artist, you can give a sneak peek into what a typical bridal appointment will look like for you. You can choose to film a short-form video to post to your profile. Or, if you have a great recording setup, film a full-length IGTV video of you applying a natural bridal makeup look.
Video content of you with a model allows potential clients to envision themselves in your makeup chair. With a classic bridal look, you’ll cast a wide net, capturing brides who may be interested in that style. Plus, they can see you in action. They’ll see the types of products you favor, how gentle you are when applying makeup, and your personality when interacting with clients. It takes some of the uncertainty out of hiring you for a makeup job if they’ve never met you before.
Pro Tip: IGTV videos never expire, and they can be discovered by people who aren’t yet following you! If you want to expand your makeup business reach with quality content, this is the way to go!
4. Book freelance makeup artist jobs via your profile
Many makeup artists accept makeup appointments via DMs. This is a great way to invite fresh opportunities when you’re still gaining experience in the makeup industry. If a client falls in love with your artistry, you can book a consultation or direct them to your website contact form and your professional portfolio.
You shouldn’t use Instagram as the primary way to showcase your portfolio or manage your business. But it’s a great way to get your career as a makeup artist started. Opening up as many avenues to your makeup business as possible is a good thing!
Did you know? Patrick Ta, one of the leading celebrity makeup artists, caught his big break when Shay Mitchell stumbled upon his Instagram. She sent him a DM and the rest was history! Since then, he’s worked with hundreds of the world’s biggest stars (Gigi Hadid, Olivia Munn, and Jennifer Lopez to name a few) and launched his own beauty line at Sephora!
Unlike a website, everyone on Instagram already knows how to navigate the user interface (UI). This means that they know where to go to find the information they need. Meanwhile, websites require clients to learn how to navigate the UI. That means going to your Instagram profile, finding your website, going to the contact page, finding your email address, sending you an email… that’s quite a lot of steps!
Your Instagram profile should contain all the information they need. This would make it easy for clients to seek out your portfolio, availability hours, makeup tutorials, contact information, and even book you! They won’t have to jump through any hoops to get in touch, and this is a powerful feature when you’re getting started in your career.
Pro Tip: We recommend switching your Instagram account to a Business Profile (it’s free!) to unlock more features such as a “Book Appointment” button!