If you’re enrolled in a professional makeup artistry class, you’re on the right track. Showing that you have credible training is essential if you want to be someone’s makeup artist! But what more can you do to earn more money as a makeup artist?
Well, there’s quite a few things that every professional MUA can do to become more successful. From training to practice to trends, find out exactly how you can become a better makeup artist in 8 easy steps!
1. Don’t skip the theory
A huge part of your online makeup class is going to be theory-based. And yes—it’s meant to be! If you don’t understand the fundamentals of skin and color, you’ll be in over your head by unit B. There’s a reason you go over theory, and it’s quite simple: without knowing the foundations of makeup, your applications will not look professional.
Put it this way—if you don’t know which colors will compliment your client’s skin tone, how are you going to enhance their looks? This is why you receive training in color theory. Just as well, if you don’t understand the different skin types and conditions then how can you possibly use the correct products to produce the desired finish?
There’s a million and one reasons why going back to basics will make you a better makeup artist. So even if you’re already applying makeup to others, be sure to study up on your theory sections to improve your techniques!
2. Mind your business units
Although they’re optional, you receive a business training unit for a reason! Even if you’re going to work in a salon or for another makeup artist or for a cosmetic brand, having some knowledge about how businesses run will give you a leg up on the competition. Plus, it puts you in a better position to receive promotions and a higher salary.
Not to mention, it’s crucial to have business training if you’re looking to be your own boss. Yes, you can simply charge your clients and pay for your expenses. But how are you going to find new clients? How will you know if you’re making a profit? Building a business plan and marketing scheme is essential for every business—even for freelance makeup artists!
3. Ask around
The best way to gain experience is to practice on people you know. You’ll be more comfortable applying makeup to a friend or family member—chances are, they’ll bend over backwards to help you reach your goals! Practicing on others is how you become a great makeup artist.
Working on yourself isn’t practice for the real world. You need to work with different face, eye, and lip shapes as well as different skin tones and types.
Makeup artists don’t make their money applying makeup to their own faces.
4. Keep up with the trends
Becoming successful in the makeup industry means you’ll need to stay on top of new and emerging trends. This is probably the easiest thing you can do for your career! Follow some big makeup blogs and websites, and pick up a fashion magazine once in a while to see what’s new and exciting. Colors and techniques are constantly changing in the beauty world. If you know the trends, you’ll be able to keep your business modern and relatable.
5. Don’t undersell yourself
Something that many newly educated individuals do: underestimate their worth. Be sure that you don’t undervalue your training or your experience—it’s what will get you clients!
Once you complete your training (and even during!) make sure to frame your certificate and keep it in view. If you have clients come to your home, keep it in your workspace. When clients can see that you’ve put time, effort, and money into your career, they’ll be more willing to pay for your services.
It’s not easy to become a makeup artist. Don’t undersell your hard work!
6. Always be ready
Especially for freelance makeup artists, this is absolutely essential if you want to receive a full payment at the end of the day. If you are late, or if you forget an essential product, you are giving your clients an opportunity to ask for a discount. What’s worse, they might feel inclined to leave you a bad review online.
If you’re always ready to go then you know you’re doing your best. A simple way to make sure you’re always prepared is to create a checklist. Before any consultation or makeup application, go over your checklist. Be sure you have the essentials, be sure to factor in your travel time, and look presentable!
7. Don’t be shy
In order to be a successful makeup artist, you’ll want to make your clients feel relaxed during their appointments. This means refining your interpersonal skills and creating a comfortable atmosphere to do your makeup applications in.
Approaching your clients at the first meeting with a friendly smile and a handshake can instantly make them feel more at ease. It’s common to feel worried or awkward around new people—even more so when you’re in such close quarters! Starting with some light conversation, or even just telling your client that they can relax, will allow your appointment to run a lot smoother.
Now, for freelancers it can be hard—you may be travelling to the client which means you can’t choose where you apply the makeup. BUT, you can always bring along some extra materials to make the process cozy! Think of a small back pillow or support. Your client will be sitting steadily for a while—you want them to be as comfortable as possible!
8. Just keep learning
At the end of the day, it’s all about expanding your services and adding to your skills. Building on both your personal connections and your professional knowledge will help you provide your clients with more. More variety, more credibility, and more confidence in your work.
Attending conferences, gathering makeup inspiration, and working on new makeup artist courses will keep your career thriving!
Consider trying your hand at hairstyling or airbrush makeup. These are fun classes that you can do in your spare time, but they’ll also add a lot to your makeup business! Expanding your services for clients gives them everything they’re looking for in one spot.
Now go and be successful—take these professional makeup artist tips and work on your skills! You’ll be moving up in the beauty industry in no time.