The Perfect Vegan Beauty
Makeup and Hair: Willimspromakeup
Model: Nikki from Elite Models
Photography: © www.thebodyparade.com
Nikki wears: Urban Decay Primer, Eyeshadow and Mascara, Cinema Secrets Foundation, Jurlique Silk Dust Setting Powder, Ulta Lip Pencil in Pretty Flamingo, layered with OCC Lip Tar, Neve (Italy) Blush and Contour, ELF Brow Kit in Medium
Makeup artists have a fundamental, ethical duty to ensure they can provide products to suit the needs of their vegetarian and vegan clients. As a vegetarian or vegan model, actor, dancer or musician, it is imperative you speak to your makeup artist on set to ensure what they are using is in line with your ethical standards. Similarly, no vegetarian bride wants to be smothered in animal-tested, animal-based products on their wedding day. But so many makeup artists still steer away from vegan and vegetarian products, for all the wrong reasons:
Myth 1: Vegan makeup doesn’t last long
There is a misconception that vegan makeup is low on pigment and durability, but formulas have come a long, long way. Urban Decay shadows and pigments are vegan friendly, yet are so pigmented, waterproof and photograph so beautifully. Lip pencils like the Ulta range and OCC lip tars are incredibly pigmented and last just as long or longer than their non-vegan competitors.
Ulta lip crayons are both pigmented, long lasting and vegan!
Myth 2: Vegan foundation won’t give me as much coverage
Gone are the days of poor wearing vegetarian formulas. The range of cream-based foundations could not get any better—and Cinema Secrets is proof of that. Cinema Secrets is not vegan, however, it is cruelty-free as they don’t test on animals! I discovered Cinema Secrets last year speaking to some of the celebrity makeup artists at the London IMATS, and fell in love with the product. The concealers, correctors and foundations come in dozens of colours, making them perfect for media work, plus once set with fixer and powder they are completely waterproof. My model Nikki pictured above is very fair, and Kit 1 was perfect for her skin tone. I managed to conceal any flaws and create a creamy, dewy finish.
Myth 3: Vegan makeup doesn’t come in as many colours and shades
If you ever happen to go to an Urban Decay Counter, or take a look at the OCC lip tar range at Sephora, or visit ELF’s website, you will see the shades, textures and finishes are endless when it comes to vegan and vegetarian makeup. In fact, I would say most of my most loved shades of eyeshadow and lip colours in my kit are all vegan.
Myth 4: Vegan and Vegetarian makeup is more expensive
This couldn’t be more misguided. ELF is one of the most budget friendly brands on the market, and all their products are vegan friendly. Lipsticks are as little as $3 or less! On top of this, synthetic brushes are becoming far more desirable and affordable than their natural hair competitors. Cocktail Cosmetics, a British-based website, is filled with affordable, high quality vegan and vegetarian makeup that won’t break the bank.
Myth 5: It is a waste of time trying to decipher the ingredients
A little effort can go a long way in ensuring your clients’ needs are met. Ensure to avoid these ingredients if you are vegetarian, vegan or a makeup artist catering for your clients’ animal-friendly needs:
- Carmine or cochineal—coloring made from boiling and crushing insects (many blushers and lipsticks contain carmine)
- Lanolin—a moisturizing agent derived from sheep (The Body Shop’s body butters contain lanolin)
- Beeswax/pollen/bee products: often found in lipsticks and lip balms
- Lactose or Lactalbumin
- Silk derivatives
- Elastin (from cows)
- Hyaluronic Acid
Vegan and vegetarian makeup is a usable option, lasting just as long, giving just as much coverage, coming in just as many colours, and costing just as much as regular makeup. Plus you’ll be catering to a growing group of clients who will demand cruelty-free and non-animal based makeup. So don’t steer away from vegan and vegetarian products, embrace them!