Portrait of Nikki from Elite Models

From the Experts, Makeup Reviews

5 Myths about Vegetarian and Vegan Makeup

The Perfect Vegan Beauty
Makeup and Hair: Willimspromakeup
Model: Nikki from Elite Models
Photography: © www.thebodyparade.com
Nikki wears: Urban Decay Primer, Eyeshadow and Mascara, Cinema Secrets Foundation, Jurlique Silk Dust Setting Powder, Ulta Lip Pencil in Pretty Flamingo, layered with OCC Lip Tar, Neve (Italy) Blush and Contour, ELF Brow Kit in Medium

Makeup artists have a fundamental, ethical duty to ensure they can provide products to suit the needs of their vegetarian and vegan clients. As a vegetarian or vegan model, actor, dancer or musician, it is imperative you speak to your makeup artist on set to ensure what they are using is in line with your ethical standards. Similarly, no vegetarian bride wants to be smothered in animal-tested, animal-based products on their wedding day. But so many makeup artists still steer away from vegan and vegetarian products, for all the wrong reasons:

Myth 1: Vegan makeup doesn’t last long

There is a misconception that vegan makeup is low on pigment and durability, but formulas have come a long, long way. Urban Decay shadows and pigments are vegan friendly, yet are so pigmented, waterproof and photograph so beautifully. Lip pencils like the Ulta range and OCC lip tars are incredibly pigmented and last just as long or longer than their non-vegan competitors.

Picture of Ulta Lip Crayons- Learning makeup with makeup artist Azzi Williams

Ulta lip crayons are both pigmented, long lasting and vegan!

Myth 2: Vegan foundation won’t give me as much coverage

Gone are the days of poor wearing vegetarian formulas. The range of cream-based foundations could not get any better—and Cinema Secrets is proof of that. I discovered Cinema Secrets last year speaking to some of the celebrity makeup artists at the London IMATS, and fell in love with the product. The concealers, correctors and foundations come in dozens of colours, making them perfect for media work, plus once set with fixer and powder they are completely waterproof. My model Nikki pictured above is very fair, and Kit 1 was perfect for her skin tone. I managed to conceal any flaws and create a creamy, dewy finish.

Myth 3: Vegan makeup doesn’t come in as many colours and shades

If you ever happen to go to an Urban Decay Counter, or take a look at the OCC lip tar range at Sephora, or visit ELF’s website, you will see the shades, textures and finishes are endless when it comes to vegan and vegetarian makeup. In fact, I would say most of my most loved shades of eyeshadow and lip colours in my kit are all vegan.

Picture of Lip Tar- Learning makeup with makeup artist Azzi Williams

Myth 4: Vegan and Vegetarian makeup is more expensive

This couldn’t be more misguided. ELF is one of the most budget friendly brands on the market, and all their products are vegan friendly. Lipsticks are as little as $3 or less! On top of this, synthetic brushes are becoming far more desirable and affordable than their natural hair competitors. Cocktail Cosmetics, a British-based website, is filled with affordable, high quality vegan and vegetarian makeup that won’t break the bank.

Myth 5: It is a waste of time trying to decipher the ingredients

A little effort can go a long way in ensuring your clients’ needs are met. Ensure to avoid these ingredients if you are vegetarian, vegan or a makeup artist catering for your clients’ animal-friendly needs:

Vegan and vegetarian makeup is a usable option, lasting just as long, giving just as much coverage, coming in just as many colours, and costing just as much as regular makeup. Plus you’ll be catering to a growing group of clients who will demand cruelty-free and non-animal based makeup. So don’t steer away from vegan and vegetarian products, embrace them!

Want to learn more about Azzi? Check out her profile under the TUTORS section of the QC Makeup Academy website.

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2 responses to “5 Myths about Vegetarian and Vegan Makeup”

  1. Followvegan says:

    Very informative article. I have tried a lot of vegan cosmetics and use to struggle and spend a lot of time reading the ingredients in them. I am startled and amazed at how can one turn a blind side to the amount of inorganic, animal based ingredients used in the cosmetic industry by and large. Its not just the question of cruelty against the animals, its also about how badly we choose to treat our own body and skin with these non vegetarian products

    1. Thank you for your comment! I am pleased you found it useful

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