How to take Instagram-worthy photos of your professional makeup kit

Makeup Tips and Tricks, Makeup Trends

Taking Instagram-worthy Photos of Your Professional Makeup Kit

Having Insta-worthy pictures of your kit is a great way to show off your extensive makeup collection! It shows potential clients that you have an array of makeup to work with, and is eye candy for other makeup lovers! Here is an easy step-by-step guide on how you can show your kit in its best light!

Insta-worthy photos of your professional makeup kit

Step one: Choose the items you’d like to display

You don’t want to choose too many or too little items, so pick wisely! If you choose too many, your photos will look cluttered and won’t be as visually appealing. If you choose too little, it may not grab the attention of the viewers. Therefore, we suggest only showing the items that are your absolute favs! A good benchmark would be to use 10 to 12 different makeup products.

And remember, you can post as many photos as you’d like, so don’t feel pressured to get everything into one photo!

Step two: Choose your camera

If the camera on your phone is pretty good (most are these days), then perfect! If not, then use a digital camera. Unless you have some photography education under your belt, then stick with using automatic settings. For example, if you’re outside, use the outdoor setting. Some camera phones even have a “square” setting which pre-crops the image for you…voila!

lighting for Insta-worthy of photos of you professional makeup kit

Step three: Use natural light

If you’re not a professional photographer, then you may want to opt for taking your photos outside. Alternatively, you could do your photoshoot beside a big window that lets in a lot of natural light. Since you want even lighting in your photos, shoot your photos in the shade if it is sunny outside. If it’s cloudy, then that’s perfect! The clouds essentially act as a giant light diffuser, allowing you to set up anywhere you’d like outside! The goal is to avoid taking photos with flash, and to avoid photos that come out grainy, have harsh shadows, and/ or are too dark.

Step four: Pick your backdrop

Since you’re using items that are a variety of shapes, sizes and colors, we suggest using a backdrop that is clean and neutral but still photo-worthy! For example, you can use one of those small, white furry area rugs. They can look fancy-schmancy, and they’re portable! Or, if you have a white painted deck, that would be beautiful as well!

Step five: Front view vs. aerial view

Pay attention to the images that you like on Instagram. How are they arranged and what angle is the photo being taken from? When a photo contains a lot of items – think infamous Instagram food photos – they tend to look pretty great when taken from high above (aerial view). This way, you can see everything in one shot. To get those aerial shots, it may be time to get out that handy-dandy step stool (but please be careful and don’t wear heels!).

If you take the photo from the front, then items in the front may not get as much visual attention. This angle would be perfect for when you are trying to highlight one or two items out of your whole collection!

Insta-worthy photo of your professional makeup kit

Step six: Composition

This is the fun part! Have you ever come across a photo on Instagram and just thought to yourself, “Wow!”? There are many elements to creating an “Insta-worthy” photo. A big player in this is good composition. You may end up arranging and re-arranging your items a lot, but that’s totally okay! Play with the composition until you are happy.

Step seven: Most importantly, have fun!

While these are just some simple tips that can help you take some great photos, it’s important to note that there isn’t just one way to get “Instagram-worthy” pictures. So get going, get creative, and shoot some amazing pictures!

And remember to share your Insta-worth photos with us! You can find us on Instagram here.

Next up: learn how to take good photos of the makeup looks you create!

Corina is the digital marketing coordinator for QC Makeup Academy. She's responsible for creating all the fun and engaging contests, sweepstakes, and promotions for QC's community of makeup artists.

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