QC Makeup Academy Student Ambassador, Whitney Ellis, shares some important questions that all makeup artists should ask their clients during a consultation. Whitney is evolving into a skilled makeup artist and has developed insight on how to get to know your makeup clients to ensure the best possible relationship and makeup results!
Your client consultation should be the first and most important step to any makeup application. This is where you will find out all the information you will need to know about your clients wants and needs. I have a list of questions that I normally ask my clients – new and returning – because skin can change at any moment due to seasons and life events.
Are you allergic to anything?
From silicone to latex, this list can go on and on. Asking this question is vital. This will let you know what kind of products you can and cannot use on each client. If someone is allergic to silicon, you would not be able to use silica or talc powders on your clients – obviously, both products contain silicon. As a makeup artist we have to be aware of what products we have in our kit and have alternatives products ready to use!
Do you have any concerns that you would like me to address?
This question is my favorite to ask my clients. It is where I am able to talk to my clients and teach them some of the knowledge I know and love. Some examples of client concerns could be skin irritation, patchiness, dryness, oiliness, discoloration, acne and dark circles. This would be the time to suggest new products to use, give samples and show techniques on how to cover up problem areas for your client.
How do you normally wear your makeup?
You will find that every client does their makeup differently, just like we do. For someone that wears little makeup you may not want to choose a heavy look that make them feel not like themselves. It’s important to listen to your client and make sure they’re getting the look that they like.
Keep in mind, though, that there will be some clients you cannot make completely happy. But you still have to try.
Is this application for an event?
Knowing what kind of event your client is going to should change the direction of what kind of application you decide on. Prom makeup may be more glamorous whereas a daytime wedding guest may be more natural. It’s all dependent on what your client wants.
Do you have an idea or a picture reference that you would like to use?
A good reference picture or description can go a long way! Your client may bring you a picture of a celebrity or a wedding magazine cutout to go by. While some clients will want you to make them look exactly like the person in the picture, others may just want the idea of the look. Communicating with your client is important. Letting them what you will be doing should help them feel more comfortable with your skills.
With every consultation and application, your makeup skills will grow. The more you do, the more you will find other questions to ask your clients to make your consultations and appointments run smoothly. While there are many questions you need to ask, you’ll create your own way of running a consultation as you go.
Find your flow and keep learning. Remember, every makeup application is a chance to learn something new!