Building Your Makeup Website: What You Need to KnowThink about how many websites you come across in a day. Of those websites, think about how quickly you have passed on a website because of its poor design. A website can make or break you professionally. For many, it is a first (and sometimes last) impression. This is why you want to make sure that your website is showcasing your abilities/services/etc. to the max with clean and consistent design. Not sure how to accomplish this? You’ve come to the right place. I’m going to go over the dos and don’ts of a good website. This should set you on the right track for having the perfect professional website to attract—and keep—clients.
Research design trendsThis will help your website stay modern and fresh! Design trends are always changing, so it’s important to stay up to date on industry changes.
Explore other websitesLooking at other websites, whether they are part of the same industry or not, is a great way to get an idea of how you want your website to look and feel. Just be sure you’re not directly copying someone’s website. There are also many sites that compile photos of other websites that have gorgeous design—see the “resources” section at the bottom of this post for more info.
Make notesWhile you’re exploring other websites, make notes! Write down what you like about other websites so when you get down to creating your own you can pick and choose your favourite aspects of other websites and build them into your own.
Stick to the basicsWe aren’t in 1999 anymore. Neon-colored text on a flashing background just doesn’t work anymore on the web. If you look at the most popular websites out there today you’ll likely find most have quite a lot in common:
- Black text on a white background
- A simple, one or two-column layout
- A navigation bar at the top of the page, and a footer at the bottom
- Limited use of scrolling banners
- A clear use of headers, sub headers, and body text
- Images aligned with the text where it makes sense