The 16 Most Profitable Careers in Makeup Artistry - QC Makeup Academy Skip to main content

Careers in Makeup Artistry: Key Points

  • Bridal Makeup Artist – Earns up to $500+ per job creating stunning wedding-day looks.
  • Special Effects Makeup Artist – Works in film or theater, making $150–$500+ per day.
  • Airbrush Makeup Artist – Offers flawless, long-wear applications, earning $50–$250+ per hour.
  • Global Beauty Makeup Artist – Specializes in diverse cultural looks, with rates of $75–$300+ per hour.
  • Film and TV Makeup Artist – Designs camera-ready or character makeup, earning $100–$500+ per day.

Introduction

Do you have a passion for makeup and want a career that’s both creative and lucrative? If so, then you may want to consider becoming a makeup artist! There are many different career paths you can take within the field of makeup artistry, and each one has its own unique set of benefits. In this article, we’ll discuss 16 of the most popular and profitable careers in makeup artistry.

We’ll also answer some common FAQs so that you can gain a better insight into the professional makeup industry.

So, if you’re ready to learn more about these exciting careers, keep reading!

Before we get started, did you know that we’ve written the ULTIMATE guide on how to become a makeup artist? It’s true – and you can read it here!
Makeup artist using a soft fan brush to apply highlighter on a model’s cheek—capturing a hands-on moment that reflects the precision and creativity involved in careers in makeup artistry.

If you’re passionate about beauty and dreaming of turning your talent into a thriving profession, the makeup industry offers a wide range of exciting and high-paying career options. Whether you love working behind the scenes on movie sets, glamming up brides for their big day, or sharing your skills through education or social media, there’s a path that fits your unique strengths and interests.

In this section, we’ll explore 16 of the best careers in makeup artistry; highlighting the most lucrative and rewarding opportunities available in today’s beauty world!

Here’s my advice to new artists trying to find their area: start by figuring out what excites you, then find the market that needs exactly that.

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Career #1: Bridal Makeup Artistry

As a bridal makeup artist, you’ll have the opportunity to help make a bride’s big day even more special! On average, bridal MUAs earn anywhere from $50-$100+ per hour. Not to mention, if you land some high-paying gigs, you could easily make upwards of $500 per job!

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Career #2: Special Effects Makeup

This is a great career path for MUAs who are looking to get involved in the film, TV, and/or theater industry. Special effects makeup artists (often referred to as SFX MUAs) are responsible for creating various types of looks, ranging from natural beauty enhancements to full-blown character makeovers.

Salary-wise, SFX MUAs typically make between $150-$500+ per day, depending on the project. For example, those working on big-budget films or TV shows will obviously earn more than those working on local theater productions.

FUN FACT: QC Makeup Academy also offers a Special FX Makeup Course. In just a few short months, you can become an International Special FX Makeup Professional (ISMP)!

Career #3: Airbrush Makeup

Airbrush makeup is a type of makeup that’s applied using an airbrush gun. Unlike traditional makeup, which is applied with brushes, sponges, or even fingers, airbrush makeup is sprayed onto the skin using compressed air. Moreover, it has a number of benefits too! Namely, it’s gentle on the skin and provides a natural, long-lasting finish.

Like with any other career in makeup artistry, your exact rate will depend on a number of factors (i.e. experience level, location, etc.). Typically, though, you can expect to earn anywhere from $50-$250+ per hour as an airbrush MUA.

Every area of artistry can be hugely successful...The secret is choosing the niche you love enough to work hard for!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Career #4: Global Beauty Makeup

Another profitable way to take your makeup artistry career to the next level is by getting international specialization training, thereby allowing you to work on clients from all over the world! Specializing in global beauty can boost your salary significantly, as global MUAs typically earn $75-$300+ per hour.

Career #5: Makeup for Film and Television

As a makeup artist for film and television, you will be responsible for creating looks for actors, actresses, and other on-screen talent. This could involve anything from natural beauty enhancements to special effects makeup. Makeup artists working in film and television typically earn $100-$500+ per day, depending on the project!

Career #6: Makeup for Theater

Makeup artists working in theater typically earn $50-$150+ per performance, depending on the size and scope of the production. For example, those working on Broadway shows will obviously earn more than those working on local community theater productions.

You don’t need celebrity clients to have a successful career. Truthfully, there’s even more jobs (and consistency) in film/tv, bridal, and editorial makeup.

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Career #7: Personal Shopping for Makeup

As a personal shopper for makeup, you will be responsible for helping your clients find the perfect cosmetics and skincare products to suit their needs. This could involve anything from giving advice on what products to buy, to physically going out and buying the products on behalf of your client.

Personal shoppers typically earn a commission on the sales they make, which means your exact rate will vary depending on how much you sell. However, personal shoppers for makeup typically earn $25-$50+ per hour.

Makeup artist applying blush to a model’s cheek with a fluffy brush—showcasing hands-on skills essential for successful careers in makeup artistry.

Career #8: Celebrity Makeup Artist

A celebrity makeup artist is responsible for creating looks for, you guessed it, celebrities! This could involve anything from natural beauty enhancement to special effects makeup. The types of jobs you do could range from red carpet events, to on-set makeup, to everyday applications.

Considered to be one of the top makeup careers, celebrity makeup artists typically earn $500-$1000+ per day, depending on the project.

DID YOU KNOW?: QC Makeup Academy executive makeup instructor, Nathan Johnson, is also a renowned celebrity MUA! Learn more about his lucrative career.

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Career #9: Makeup Vlogger/Blogger

A makeup vlogger/blogger is someone who creates and posts videos or written content about all things beauty. This could involve anything from product reviews to tutorials to hauls. Popular platforms for makeup content creators include YouTube, TikTok, and Instagram.

As a makeup vlogger, you can expect to earn $50-$500+ per video, depending on your following and engagement rates. As a blogger, you can expect to earn $50-$200+ per article, again depending on your following and engagement rates. You can also earn even more by outsourcing your video and/or writing skills to third parties as well!

Discover how YOU can become a viral beauty blogger!

Career #10: Virtual Makeup Artist

A virtual makeup artist is essentially the exact same thing as a regular MUA – except that your services are provided online. Over the past couple years, beauty professionals from all around the world were able to stay in business by transferring their makeup services to the digital world. Even post-pandemic, it’s still a useful (and profitable) career move, because virtual services allow you to expand your client reach and work with people from all over.

Salary-wise, you could charge clients in a similar ballpark as you would your in-person services. Obviously, personal judgement will need to come into play. For instance, say you’re teaching a client how to apply their own makeup virtually. You may charge them a tiny bit less than you would if you were physically applying the makeup yourself – and using more of your own products – during an in-person appointment.

We won’t just be successful because we want to be. We have to constantly work to improve our skills, so we can compete in the market. QC Makeup Academy will set you on the path to constant growth!

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Career #11: Makeup Educator

As a makeup educator, you will be responsible for teaching others about the art and science of makeup. This could involve anything from giving lectures to leading workshops and classes. Makeup educators typically earn $50-$100+ per hour, depending on the type of work they’re doing.

For example, those who are teaching at a prestigious university will obviously earn more than those who are leading a small workshop at their local community center. That said, of course, if you market yourself correctly and amass a huge following (such as through social media, for example), you could run independent makeup classes and still rake in the big bucks!

Career #12: Makeup Department Head

A makeup department head is responsible for managing the entire makeup team on a film or television set. This includes hiring and firing makeup artists, managing budgets, and ensuring that the final product meets the required standards. As a makeup department head, you can expect to earn $500-$2000+ per day, depending on the project. Of course, your exact rate will also depend on your experience and reputation.

Career #13: Mobile Makeup Artistry

Mobile makeup artistry is a service that allows clients to have a makeup artist come to them, rather than the other way around. This could involve anything from wedding parties to on-location photo shoots.

As a mobile makeup artist, you can expect to earn $50-$250+ per hour, depending on the type of work you’re doing. For example, if you’re working on a wedding party, you may earn less per hour than if you were doing an on-location photo shoot. Of course, the amount of money you make will also depend on how many clients you’re able to take on. If you’re only able to work with 1 or 2 clients per week, you’re not going to make as much money as someone who’s able to work with 5 or 6 clients per week.

Career #14: Freelance Makeup Artist

A freelance makeup artist is someone who works independently, rather than for a specific company. This means that you’re responsible for finding your own clients and managing your own schedule.

As a freelance MUA, you can expect to earn $50-$250+ per hour, depending on the type of work you’re doing. For example, if you’re working on a wedding party, you may earn less per hour than if you were doing an on-location photo shoot.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. If you’re only able to work part-time, you’re understandably not going to make as much money as someone who’s able to work full-time.

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Career #15: Makeup Artist for a Cosmetic Company

As a makeup artist for a cosmetic company, you will be responsible for representing the brand and promoting its products. This could involve anything from giving demonstrations to working on photoshoots.

As a makeup artist for a cosmetic company, you can possibly earn a salary ranging anywhere from $40,000-$100,000+. Of course, this will depend on the size of the company and your level of experience. Oh, and did we mention that in many cases, you’ll also be given access to free products?

Talk about an added bonus!

Career #16: Editorial Makeup Artistry

Finally, we have editorial makeup artistry. This is a type of work that’s often seen in magazines, fashion shows, and other similar settings. As an editorial makeup artist, you’ll be responsible for creating looks that are both creative and visually appealing. More often than not, the overall look is meant to help sell a specific brand and/or product.

Editorial MUAs typically earn $50-$250+ per hour, depending on the type of work they’re doing. For example, if you’re working on a high-scale fashion show, you may earn less per hour than if you were doing a photoshoot for a magazine.

Of course, the amount of money you make will also depend on how many clients you’re able to take on. Again, if you’re only able to work part-time, you’re probably not going to make as much money as someone who’s able to do editorial makeup on a full-time basis.

EVERY makeup specialty can be a success if: 1) you are passionate, 2) you do the work, and 3) you live in an area that can sustain it. (It'll be hard to be a celebrity artist if you live 1000 miles from any celebrity hub.)

Nathan JohnsonCelebrity Makeup Artist & QC Makeup Academy Executive Instructor

Ready to Launch One of the Best Careers in Makeup Artistry?

The beauty industry is full of opportunity. With the right training, determination, and creativity, you can turn your passion for makeup into a rewarding, well-paying profession! Whether you’re drawn to bridal beauty, film and television, editorial shoots, or even teaching others, there’s a place for you in this exciting field.

The most profitable careers in makeup artistry offer more than just income… They give you the freedom to express yourself, grow your brand, and shape your future on your own terms!

Why QC Makeup Academy Is the Smartest Way to Start Your Career

If you’re serious about pursuing one of the top careers in makeup artistry, QC Makeup Academy offers everything you need to get started. Our self-paced, online courses are led by expert makeup artists (like Nathan Johnson) and include hands-on training, personalized feedback, and internationally recognized certifications. Moreover, you’ll graduate with a professional makeup portfolio, business support, and the confidence to thrive—whether you’re freelancing, working with clients, or aiming for red carpet gigs.

Frequently Asked Questions (FAQs) About Careers in Makeup Artistry

Before we reveal the top 16 careers in makeup artistry that you should seriously consider pursuing this year, let’s first address some of the most commonly asked questions. This way, you’ll have a better idea of what working as a professional MUA is like in the real world!

What is The Highest Qualification in Makeup?

There is no one-size-fits-all answer to this question because it depends on the country you’re living in and the specific job you’re applying for. In general, however, makeup artistry is an unregulated industry. This means you aren’t technically required to have specific training or qualifications in order to do makeup professionally.

However, most makeup artists have at least a high school diploma. Some jobs may require additional training or certification, but this will vary depending on the employer. Just keep in mind that the MUAs who go on to find major, long-term success more than likely have completed some sort of professional certification training—such as the kind offered by QC Makeup Academy.

So basically: even though getting a reputable certification isn’t mandatory, it’s still STRONGLY encouraged!

Which Field is Best for a Makeup Artist?

This answer is subjective, because there are so many different fields that a makeup artist can specialize in. The possibilities truly are endless! It all depends on your personal interests, strengths, and desired career path.

For example, some MUAs focus on doing special effects makeup for movies and TV shows. Others may prefer working with brides on their wedding day, or helping models get ready for photo shoots. Some makeup artists even go on to open their own salons or product lines.

What is The Average Makeup Artist Salary?

How much you’ll make as an MUA depends on a few factors. As with any other career, your success will depend largely on the amount of effort and dedication you put into your work. However, if you’re successful in building a thriving makeup artistry business, you can expect to earn a very comfortable salary.

Average Makeup Artistry Salary by Country

As a point of reference, here are some up-to-date salary ranges for makeup artistry professionals, based on a few example countries:

  • United States: Between approx. $20,500 USD and $139,000 USD per year
  • Canada: Between approx. $48,000 CAD and $83,000 CAD per year
  • United Kingdom: Between approx. £19,630 GBP and £55,000 GBP per year
  • New Zealand: Between approx. $31,200 NZD and $90,900 NZD per year
  • Australia: Between approx. $55,000 AUD and $70,000 AUD per year
  • India: Between approx. ₹240,000 INR and ₹2,000,000 INR per year.

Factors That’ll Impact Your Makeup Artistry Salary

When looking at the above numbers, keep in mind that where you fall on the scale will ultimately depend on a number of factors. Such factors include (but aren’t limited to):

  • Where you live
  • Your level of experience
  • The quality of your makeup portfolio
  • The demand for MUAs in your area
  • Local competitors
  • The type of makeup services you offer (i.e. bridal, editorial, special effects, makeup for film and TV, everyday makeup, etc.)
  • The quality of your website and social media channels
  • Your business brand
  • How much effort you put into your marketing, networking, and overall business strategies
  • Whether you offer in-person services, virtual services, or both
  • And more!

What Else Can a Makeup Artist Do?

There are endless opportunities for creative and business-minded makeup artists! For example, some MUAs eventually go on to open their own salons, product lines, or schools. Others may become freelance educators and travel the world to teach other aspiring makeup artists the ropes. Additionally, others may focus on writing books or creating online courses about makeup artistry.

In terms of additional services makeup artistry experts can offer, you also have plenty of room to get flexible and creative. For instance, tons of MUAs also get professionally trained to offer complementary beauty services to clients as well. Hair styling, skincare consulting, and personal styling are three popular examples!

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Authors

  • Sarah Cavanagh is a seasoned writer with more than 20 years of experience and a background in English Literature. She has been part of the QC team since 2019, where she manages social media and crafts blog content across multiple schools. When she’s not working, you can find her writing her debut horror/romance novel, Hollowed Ground.

  • Nathan Johnson is a New York City–based celebrity makeup artist with over 20 years of experience, having worked with more than 300 stars including Paula Abdul, Lea Michele, and Paul McCartney. His work has been featured in Glamour, Elle, Harper’s Bazaar, and on Project Runway. As Executive Makeup Artist at QC Makeup Academy, Nathan appears in instructional videos and mentors students through personalized feedback, helping them master professional techniques and grow their confidence.

Sarah Cavanagh

Author Sarah Cavanagh

Sarah Cavanagh is a seasoned writer with more than 20 years of experience and a background in English Literature. She has been part of the QC team since 2019, where she manages social media and crafts blog content across multiple schools. When she’s not working, you can find her writing her debut horror/romance novel, Hollowed Ground.

More posts by Sarah Cavanagh

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