With Earth Day on Sunday, you may be looking for ways to participate! Whether you’re calculating your carbon footprint or committing to shorter showers – you want to help make the world a greener, more beautiful place to live. There’s one area you probably haven’t considered: your makeup routine!

Becoming a more eco-friendly makeup artist is not only good for the earth. Environmentally friendly makeup is growing in popularity. With everything from vegan to halal makeup brands, becoming an eco makeup artist is easier than you think!

natural model

Makeup Brands

When looking to “greenify” your makeup routine, spend a little time researching. Which brands are cruelty-free? Which brands are free from harmful synthetics? These are the questions you should be asking. If there wasn’t already incentive enough, it’s important to note that environmentally damaging makeup is also bad for your health! Just think about all those chemicals that go down the sink with your makeup remover. Those are the same chemicals you’re putting on your face!

So, which brands are environmentally friendly? Lots! More and more big makeup brands, like NYX and Tarte, have committed to greener practices. NYX has even been cruelty-free since its launch! Sephora also offers an entire range of natural beauty products on its website. You’ll also find natural makeup, skincare, hair care, fragrance, and more!

But, be cautious! Some brands have been targeted for “green washing.” This is when they claim to be natural and environmentally friendly, but only to improve their image and attract eco-aware consumers. Certain brands may have an all natural line of makeup, but continue to use toxins in their other products. Your best bet is to read the ingredients!

There are also popular all-natural and cruelty free-brands like LUSH, Burt’s Bees, and The Body Shop. These companies protest animal testing and raise money for other environmental causes. You can be confident in them because of their actions. An environmental blunder could mean the end of their company! While these are well-known companies, there’s also a world of smaller all-natural beauty brands you can find and on the internet. We’ve listed some below!

Eco-friendly Indie beauty brands:

homemade makeup

Packaging

People put a lot of time into figuring out what is in their makeup and how it’s made. But something you may not have considered is the packaging. Packaging is not easy when it comes to makeup. Certain materials can mess with the formula and alter the product. Plus, there are so many laws when it comes to mass produced products such as makeup! It’s easy to see why so many companies use non-recyclable plastics. But that doesn’t mean it’s right!

Excessive packaging – for any product, is one of the biggest contributors to global warming. If you really want to make a difference, look for brands that package using glass, wood, or other recyclable materials. It’s no use buying makeup claiming to be green if its wrapped in plastics and extra boxing. Kjaer Weis is a leader when it comes to sustainable packaging. They even have an Intelligent Refill System that lets you refill all your makeup products, including eye shadow compacts, lipsticks, and mascara! Plus, the packaging is so beautiful; you’ll want to keep them forever!

Homemade Makeup

Have you ever considered making your own makeup? We’re not saying that you can make MAC makeup out of your bathroom. Your homemade makeup will certainly not feel or function like the big brand makeup you’re used to. But, some of the homemade alternatives might surprise you!

Using at-home ingredients is the best way to turn your beauty routine into an eco-friendly one. You’ve probably heard of homemade face masks made from oats, honey, avocados, sugar, and other food-based ingredients. But, making your own makeup can call for less common ingredients like zinc oxide, arrowroot powder, and activated charcoal. The good news is that you can find most of these at your local health food store.

There are so many benefits to making your own makeup that go beyond just being good for your body and the world. You also avoid wasted packaging by picking out your own adorable glass jars and reusing them. You can make just enough so you don’t end up throwing out expired eye shadows and mascaras. You have complete control over the color, texture, and pigmentation of the makeup, so you’ll have complete freedom when it comes to switching up your look! And, where can you find makeup recipes? The internet is your oyster!

natural makeup on table with flowers

Have more ideas on how you can make your makeup routine natural and eco-friendly? Let us know in the comments!

Interested in how you can improve the condition of your skin? Check out the best skin products and brands for every skin type!

 

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