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Makeup Tips and Tricks, Your Makeup Career

Choosing a Name for Your Makeup Business

So you’ve decided to start a makeup artistry business. Congratulations! Starting any business can be a scary endeavor… but it’s also a very rewarding and exciting one!

It might not seem like it, but choosing a name for your business might be one of the most difficult parts of getting it off the ground. Today, we’re going to talk about some of the do’s and don’ts of choosing the perfect name for your makeup business.

What’s in a Name?

Well… a lot, actually. Whether you like it or not, your business name will be the first impression you give to your potential clients. You’ll want to choose a name that – at best – makes the client relate with your brand or – at worst – peaks the client’s interest enough to want to know more about it.

Developing your Brand

Before you choose a business name, you need to have established your brand values. You’ll want to pick a name that fits in with your brand image. For instance, a business that stands for classical elegance and beauty will be named completely differently than a business whose focus is on eclectic makeup & style. Once you have a general description of your brand’s core values, you’ll be better equipped to make a short list of possible names.

Develop your makeup business brand and create makeup business ideas

Making a Short List

There are countless sources from which you can draw inspiration for a business name. Once you have an idea of the message you want to convey, you can then start looking for words, phrases or names that convey that message. Consider looking into:

Don’t limit yourself here. Be as creative as you want and write down every contender for your business name. You’ll probably find it’ll take about 10-20 names before starting to think outside the box and come up with some real winners.

Once your first list is done, go through it and eliminate the names you don’t like so much… then order the ones you DO like from favorite to least favorite.

Rules of Naming

Once you have your ordered short list (which in the end might not be very short, but that’s okay) you’ll want to run each naming possibility through the gauntlet to make sure it follows the rules of naming your business.

Make it Legal

If nothing else, make sure the business name isn’t already taken. The last thing you want is to end up in a court battle over trademark infringement. So take the time to thoroughly check and make sure your business name doesn’t step on anyone’s toes.

Note: You’ll probably have to eliminate a lot of your contenders based solely on this step. It sucks, I know, but trust me… it’s better to be safe than sorry!

Trademark makeup business names for freelance makeup artist business

Keep It Simple

Many business owners try to be ultra-clever with their business name. Unfortunately, this most often backfires and leaves clients wondering what in the world the business name means. Let’s put it this way: if you have to explain or apologize about your name to clients, you chose poorly.

While you want your business name to convey your core values, you also want something that people will understand, or at the very least won’t question.

For instance, say you chose to call your studio “Aphrodite Makeup & Hair”. Aphrodite was among the most beautiful figures in Greek Mythology, and that’s how you want your clients to feel when you work on them. Now, possibly not everyone will know the background of Aphrodite… but those who don’t know this won’t be confused by the name: it sounds good and unassuming on its own.

Keeping with names steeped in Greek Mythology, say you named your studio “Kronos and Rheia”. These were the names of Hera’s parents. Hera is the wife of Zeus, and the most beautiful of all the immortals in mythology. The concept is the same… but the name is much more complicated. Perhaps one out of 100 people will “get” the reference… and those who don’t might not even know that “Kronos and Rheia” is a makeup & hair studio!

Make sure the name works FOR you, not AGAINST you.

Pro Tip: Consider the spelling. If your business name contains words that are commonly misspelled, or unusual words that have a difficult spelling, consider how that will affect your customers if they try to find you online. Try to choose a name that people will be able to spell after hearing it.

Keep it Short

A business name should not be a sentence. It needs to be short and snappy. Think about the top brand names out there today. Are any of them more than two words long? Maybe one out of a hundred? There’s a reason for that. Consumers have a very short attention span: they might remember a word… but they won’t bother trying to remember a phrase, especially if it’s a business name!

If you choose to shorten your business name by turning it into an acronym, make sure it’s 2-3 letters, max.

Make it Internet Friendly

By now, your list of potential business names is probably much shorter than when you just started out. Next, you’ll want to make sure that the business name can be registered online.

Ideally, your website will be “”.

Choosing domain for makeup business names

If you can’t get your exact name:

Say is already taken… but is available.

Well, sure you can move forward and build your site on the second address. Just consider that you’ll forever be in an online competition for visitors with that first website. You’ll have to put a lot more time and energy into your online strategy, to make sure you stand apart from the competition that has the same name.

While sometimes you’ll have to concede and register a website that isn’t your *exact* business name… just consider the side effects of doing so. If you have other top contenders on your list where you CAN register that very website… that might be a safer choice.

If the .com is unavailable:

When looking into registering a website, you might find that “.com” is taken, but “.info” or “.ca” or “.au” or some other extension is available. Again, you can choose to go down this road, but make it an informed decision.

Customers will typically look for a “.com” first. If you don’t own it, some customers might inadvertently end up on someone else’s website.

Testing your Business Name

Once you’ve chosen your business name, you’ll want to run it through the ringer!

First, make sure your business name won’t be listed with other less desirable brands or products. If someone searches you on Google, the last thing you want is to be listed in the middle of a bunch of plumbing supplies, or in between news stories covering terrorist activities!

A lot of innocent businesses that were named “ISIS” decided to rebrand this past year, as you can imagine. Though you can’t predict the future, you can at least make sure you don’t walk into that type of situation due to poor research.

Next, test your business name with a small sample of potential customers. Ask them what they think of the name: does it interest them? Confuse them?

Testing your makeup artist business name

Would they give the business a chance, based on that name? An impartial and honest reviewer might uncover some issues that you’ve overlooked.

Do Your Best!

Hopefully this guide will help you pick the best business name you can while avoiding some common pitfalls. A final word of advice, just be sure that you choose a business name that you like!

Now that you have a catchy makeup business name, learn how to land your first client!

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10 responses to “Choosing a Name for Your Makeup Business”

  1. Monique says:

    It was difficult coming up with something that i liked.I did not want to sound too cliche.I am still searching and would love to hear your suggestions as well.

  2. Asma ahmad says:

    I am having a very hard time
    Coming up with a name for my makeup bussiness.

  3. Olubusola Ogunbekun says:

    Hello everyone, my name is Busola, from Nigeria. I intend starting up a little makeup business, but I’m having a hard time choosing names. A lot of names have come up, but still finding it difficult and I have even started, gradually getting jobs, but I know having a name is really important, as it makes one stand out from the rest. Would love to see your suggestions, hopefully they can help. Thanks

  4. Uzoamaka says:

    Am also finding it difficult to get a name for my business please i need your suggestions

  5. Rose says:

    Pls my name is rose. I am finding it difficult to get a name for my make up business. Is really hard right now because d printer is on Neck but don’t really know what to do . thanks

    1. Mireille Pitre says:

      Hi Rose! Do you have a few options in mind for your business? What type of services do you offer?

  6. Alexandra says:

    Great read! I’m about to do Assignment 7 in section 1 and found this pretty helpful! The tip about the ‘.com’ is very true, being in competition with a brand that has a similar name may not be the best thing, definitely made me rethink a potential name!

    1. Katie Deck says:

      Hi Alexandra,
      We’re glad you enjoyed the article and found it so useful! It’s difficult choosing a name for your business, but once you find one that suits you you’re good to go! Good luck on your assignments – what are you enjoying most about the course?

      The QC Team

  7. Anita Zacheaus says:

    Hello, please these have been giving me headache, try giving my self a name for a month nw, but yet it don’t come out well . I work as a personal assistant for a makeup artists but nw,I when to get a name and start my now makeup business. Please I need your help in these. Thanks

    1. Mireille Pitre says:

      Hi Anita! Do you have a short list of names you’re considering for your business? What type of makeup services are you planning on offering?

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