QC’s executive makeup artist, Nathan Johnson, hosted a LIVE webinar on how you can earn an income for your makeup business during COVID-19 by offering a variety of online services. Particularly, he discussed:
COVID-19 has undoubtedly changed the game for many of us all over the world. Thanks to social distancing limitations, makeup artists and beauty professionals alike have been searching for new, effective ways to continuing offering services to their clients – without putting anyone at risk.
The answer lies in virtual services. Businesses everywhere have been saved in 2020 by adapting to the online platform and offering digital services that can be done remotely. So, how can YOU translate your wide variety of makeup and skincare services to the virtual world? Let’s learn more about it!
Can You Have a Successful Career Online?
Makeup artists are known to work directly with their clients. At the beginning of the global pandemic, the question became:
How can I possibly be successful if I can no longer interact with clients in-person?
It all boils down to the skills you possess. With the right skills, and knowing how to apply them properly, any makeup or skincare professional is more than capable of running a successful business online. Think about it: there’s a common misconception that makeup can’t be learned through online courses. Of course, you know this to be completely untrue! The same concepts can be applied to providing virtual makeup services.
The reality is, makeup artistry doesn’t have to be done in-person. Yes, it is a vital and connected aspect of the job. But it’s not mandatory. Makeup is a trade, and just like with any other trade, you can easily work as a consultant.
What is a Consultant?
A “consultant” is a person who provides expert advice. Consultants are in-demand within every field, and the beauty industry is no exception! With the proper training and expertise, you can become a working consultant in any of the following fields:
- Makeup artistry
- Fashion styling
- Hair styling
- And so much more!
For example, if you’re enrolled in QC Makeup Academy’s Skincare Course, then you’re already on your way to becoming a certified consultant – and you might not have even realized it! When you graduate from QC’s Skincare Course, you will become a certified International Skincare Consulting Professional. The skills you acquire in this course are ones that can be applied both in-person and online.
Why are Virtual Services So Essential?
Online beauty services are not only important during COVID-19. In reality, they’re ALWAYS an essential service to offer clients. Virtual services can open your makeup business up to a global market. This means countless more opportunities for you to expand your clientele and elevate your career!
Virtual services also allow you to:
- Work from anywhere in the world
- Control your own schedule
- Increase your income
- Continue growing your business under any circumstances (such as a global pandemic)
Pandemic or no pandemic, people everywhere will always need makeup and/or skincare advice. The platform on which you provide your expertise isn’t what will define the success of your career. After all, the way you utilize your knowledge isn’t what’s important – it’s the knowledge itself!
The #1 Thing You Need to Know
In order to truly become a subject-matter expert, your makeup education must include training in the following 3 areas:
This knowledge will lay the foundation for your success, and set you far ahead of your competition! The biggest mistake that makeup artists and beauty professionals make is not knowing their material well enough. When working with clients online, you’re their teacher. If you don’t know the material, how can they?
Types of Virtual Services
When it comes to the types of makeup and skincare services you can offer clients online, you are only limited by the confines of your imagination. There are countless different ways you can assist your clients virtually – it’s all a matter of how you approach it, and the kinds of spins you want to put on your services!
Here are just a few virtual services that Nathan suggests:
- Skincare consultations
- Makeup evaluations
- Makeup lessons (one-on-one, group lessons, parties, etc.)
- Virtual makeup and/or skincare product shopping
- Direct to client brand sales
- Medicine cabinet makeovers
No matter what kinds of virtual services you wish to offer clients, remember to cater to your strengths! Build your services around the areas of skincare and makeup artistry that you excel at and feel the most passionate about.
Want to make even more money? Provide both makeup AND skincare services as part of your virtual business offerings!
Benefits of The Virtual Makeup Training Course
QC Makeup Academy’s Virtual Makeup Training Course will break down the clear, concise steps you need to follow in order to successfully adapt your business online. In addition to the critical skills already discussed, this course will also prepare you to:
- Apply your knowledge on real people
- Translate your existing services to an online platform
- Evaluate the different ways you can work online
- Elevate your career to a whole new medium
- Market your virtual services to existing and potential clientele
- Utilize all of the knowledge you’ve gained from your professional training
- And so much more!