Master Makeup Artistry Course Outline Unit B

Unit B covers the basic principles of makeup artistry. You’ll learn about skin types, facial shapes, color theory, makeup products, skin disorders, skin colors and tones, contouring, highlighting, and basic makeup application.

Preparation for Makeup Application

Preparation for Makeup Application Course Book

In this book, you’ll learn

  • Makeup preparation—everything from cleansing the skin to applying foundation
  • Common skin disorders and choosing appropriate makeup
  • Possible reactions to makeup and how to avoid them
  • Color theory
  • The color of emotion
  • Skin color and undertones
  • Tips for choosing eye makeup colors
  • Facial shapes

Basic Makeup Application


In this video, you’ll learn

  • How to pull together a full makeup look from eyebrow grooming to applying lip liner
  • Which makeup application tools and products to use and where
  • How to interact with your client in a professional manner

Makeup Removal Techniques


In this video, you’ll learn

  • All about different makeup removal products
  • How to remove makeup from the different areas of the face

Focus on Facial Corrections

In this book and video, you’ll learn

  • How to assess skin imperfections
  • All about correctors and concealers
  • How to properly test foundation color
  • Color principles for corrective makeup practices
  • How to conceal flaws and imperfections
  • Proper etiquette for dealing with clients who have skin conditions
  • How to highlight and contour to enhance complexion and add dimension
  • Corrective techniques for facial focal points
  • Common corrections
Focus on Facial Corrections with Makeup course book

Makeup for Mature Skin


In this video, you’ll learn

  • How to adjust your makeup application techniques for mature skin
  • How to enhance and define facial features on mature clients

Marketing and Promotion

Marketing and Promotion for your Career in Makeup Artistry Course Book

In this book, you’ll learn

  • How to launch your own makeup business using the four “P”s of marketing
  • How to conduct competitor research
  • How to charge for your services
  • How to build your portfolio
  • How to develop and execute an advertising plan