{"id":9082,"date":"2015-08-20T13:17:17","date_gmt":"2015-08-20T17:17:17","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=9082"},"modified":"2015-08-20T13:17:17","modified_gmt":"2015-08-20T17:17:17","slug":"makeup-for-mature-skin-the-dos-and-donts","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts","title":{"rendered":"Makeup for Mature Skin: The Do&#8217;s and Don&#8217;ts"},"content":{"rendered":"Using the same products and techniques on every face might sound nice and easy, but it doesn\u2019t make for flawless makeup. Depending on age, skin type, and undertones, each person\u2019s cosmetic needs are different. For makeup artists, age can be especially tricky to work with. Mature skin has characteristics and needs that other skin does not. Applying products like foundation without taking age into account won\u2019t result in an application that makes your client feel happy and confident.\n\nProfessional makeup artists <a href=\"https:\/\/www.qcmakeupacademy.com\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/\" target=\"_blank\" rel=\"noopener noreferrer\">cater their process to their clients\u2019 age<\/a>. Knowing when to adjust your products and techniques for mature skin can mean the difference between a gorgeous look and one that actually makes your client look older. Strive for a naturally flawless appearance rather than excessive glamor.\n\nCheck out these makeup do\u2019s and don\u2019ts for mature skin!\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts\/#Foundation\" >Foundation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts\/#Blush\" >Blush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts\/#Eye_makeup\" >Eye makeup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts\/#Lips\" >Lips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts\/#Other_helpful_hints\" >Other helpful hints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/08\/makeup-for-mature-skin-the-dos-and-donts\/#Do_you_want_to_learn_more_about_working_properly_with_clients_of_all_ages_and_skin_types_Check_out_the_fun_courses_at_QC_Makeup_Academy\" >Do you want to learn more about working properly with clients of all ages and skin types? Check out the fun courses at QC Makeup Academy!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Foundation\"><\/span>Foundation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<strong>Do<\/strong> choose the right foundation. For mature skin, this goes beyond color matching and considering undertones (although this is crucial for covering inconsistencies as well). Moisturizing foundations containing SPF protection and benefit ageing skin without drying it out. They also often have a lighter finish, letting you blend naturally. Look for products that provide enough coverage to mask discoloration and inconsistency in skin tone without looking like a mask.\n\n<strong>Don\u2019t<\/strong> settle for very thick foundations or loose powder foundations. As the client goes about her day, these products will settle into the creases where her face moves, causing visible lines in the makeup. These lines will enhance the appearance of wrinkles and can actually cause your client to appear older.\n<h2><span class=\"ez-toc-section\" id=\"Blush\"><\/span>Blush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<strong>Do<\/strong> choose a cream blush that blends smoothly. Stick to warm colors and light satin finishes that give the face a natural, warm glow. Apply blush on the apples of the cheeks, blending very lightly back and up. Concentrating on the rounded area of the cheeks gives the face a fullness that can actually be lost with age.\n\n<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"359\" class=\"alignnone size-full wp-image-9098\" src=\"\/wp-content\/uploads\/2015\/08\/Cream-blush-makeup-for-mature-skin1.jpg\" alt=\"Cream blush makeup for mature skin\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Cream-blush-makeup-for-mature-skin1.jpg 738w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/08\/Cream-blush-makeup-for-mature-skin1-300x146.jpg 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/>\n\n<strong>Don\u2019t<\/strong> use powdered blushes that might cake into fine lines and look creased. Avoid bright colors and very shimmery finishes that will look gaudy or out of place with the rest of your natural palette. For many mature clients, you\u2019ll avoid contouring the cheeks as well, as this can make the face appear hollowed, aging the client further.\n<h2><span class=\"ez-toc-section\" id=\"Eye_makeup\"><\/span>Eye makeup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<strong>Do<\/strong> use neutral tones on the lids to emphasize eye color and shape. Choose shadows with a light satin finish that will brighten the eyes without looking garish. Make sure the tones you choose suit the client\u2019s skin tone and coloring.\n\n<strong>Don\u2019t<\/strong> use shadows that have either a very matte or very sparkly finish. These settle into fine lines on the lids and become creased. Also, using very dark colors on the eyes can overshadow the rest of the features and emphasize hollowness or inconsistency in skin tone.\n\n<strong>Do<\/strong> pay attention to eyebrows and eyelashes. These features tend to thin out and lighten with age, giving the eyes a naked, shrunken appearance in the most faded cases. Use a light brow pencil that suits the client\u2019s hair color to revive the brows\u2019 color. Follow the natural shape of the brow and blend the color lightly so the brows don\u2019t appear drawn on and harsh at the edges. Black mascara is appropriate to give the lashes body for most mature clients, but consider brown or gray mascara if your client\u2019s hair is very light, white, or grey.\n\n<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"404\" class=\"alignnone size-full wp-image-9104\" src=\"\/wp-content\/uploads\/2015\/08\/eye-makeup-for-mature-skin.jpg\" alt=\"eye makeup for mature skin\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/08\/eye-makeup-for-mature-skin.jpg 738w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/08\/eye-makeup-for-mature-skin-300x164.jpg 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/>\n\n<strong>Don\u2019t<\/strong> use mascara and brow pencils so thickly that the eyes look harsh or out of place against the client\u2019s face. Rather than giving them the youthful, bright appearance your client was hoping for, brows and lashes that are too dark and thick shrink the eyes\u2019 appearance.\n<h2><span class=\"ez-toc-section\" id=\"Lips\"><\/span>Lips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<strong>Do<\/strong> use sheer, moisturizing lipsticks. These provide a bit of color and keep the lips looking smooth and full, fighting their tendency to thin out with age. Stick to neutral shades like natural pink or taupe tones that emphasize the color of the lips and suit the skin tone. Lip liner can give the lips a fuller appearance as well. Choose a light tone that suits the skin and the lipstick shade, and over-line the lips very slightly. Rather than applying the liner inside the natural edge of the lip, trace just outside it for a small boost in volume.\n\n<strong>Don\u2019t<\/strong> use lipsticks that are very bright or dark, and avoid matte finishes. These look dried out and the color settles into lines on the lips, making them appear thin and wrinkled. At the same time, using a lip color that is too glossy, shiny, or shimmery just makes the lips look wet rather than full. When you apply liner, don\u2019t get carried away with your over-lining. You want to counteract thin lips without making your client look like a cartoon character. Stay light handed with liners so they blend well between the skin and the lips, rather than looking like a dark, harsh line.\n<h2><span class=\"ez-toc-section\" id=\"Other_helpful_hints\"><\/span>Other helpful hints<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<strong>Do<\/strong> prime the skin. Applying a quality primer before your base fills some of the finest lines and wrinkles in the skin for a more consistent foundation coverage. Primers even out the surface of the face to prevent creasing. Priming the eyelids before you apply shadow reduces creasing there as well.\n\n<strong>Don\u2019t<\/strong> use colors that are too bright, dark, or harsh looking. These can make the eyes look sunken, the cheeks to look hollowed, and the lips to emphasize inconsistencies in skin tone.\n\n<strong>Bonus tip:<\/strong> Absolutely <strong>do<\/strong> recommend that your clients maintain a <a href=\"https:\/\/www.qcmakeupacademy.com\/2014\/03\/lets-talk-skincare-nathan-johnson\/\" target=\"_blank\" rel=\"noopener noreferrer\">good skincare routine<\/a>. This should involve moisturizer to increase the skin\u2019s elasticity and SPF to protect it from sun damage. If a client neglects their skin, achieving a flattering makeup application can be difficult no matter how carefully and naturally you apply. Keeping the skin healthy and moisturized reduces the appearance of fine lines and wrinkles that crease makeup and age the client\u2019s face.\n\nThe best thing you can do for clients with mature skin is to <strong>practice<\/strong> before you start charging. You want to make sure that your skills with mature skin are worth your clients\u2019 money and that you\u2019re really helping them look their best. Perfecting your ability to work with skin of all ages and types diversifies your skills and might even increase demand for your services.\n\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16733\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2015\/08\/shutterstock_136072418-ed.jpg\" alt=\"Makeup artist working on mature skin clients\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/08\/shutterstock_136072418-ed.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/08\/shutterstock_136072418-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n\nMany makeup artists, especially new ones, forget to consider the needs of mature skin, making clients over the age of 40 wary of paying for professional makeup applications. If you can build a reputation for working well with mature skin, you might tap into a new market.\n<h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"Do_you_want_to_learn_more_about_working_properly_with_clients_of_all_ages_and_skin_types_Check_out_the_fun_courses_at_QC_Makeup_Academy\"><\/span>Do you want to learn more about working properly with clients of all ages and skin types? Check out the fun <a href=\"https:\/\/www.qcmakeupacademy.com\/online-makeup-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">courses<\/a> at QC Makeup Academy!<span class=\"ez-toc-section-end\"><\/span><\/h2>","protected":false},"excerpt":{"rendered":"As a makeup artist you&#8217;ll encounter many different skin types, including mature skin. Check out these do&#8217;s and don&#8217;ts to learn about what kind of products and techniques you should use on mature clients, and which ones will only leave them looking older.","protected":false},"author":3,"featured_media":42887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"ppma_author":[430],"class_list":{"0":"post-9082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makeup-tips"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Makeup for Mature Skin: The Do&#039;s and Don&#039;ts - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"As a makeup artist you&#039;ll encounter many different skin types, including mature skin. 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