{"id":6956,"date":"2015-05-05T09:53:52","date_gmt":"2015-05-05T13:53:52","guid":{"rendered":"http:\/\/www.qcmakeupacademy.com\/?p=6956"},"modified":"2015-05-05T09:53:52","modified_gmt":"2015-05-05T13:53:52","slug":"choosing-a-name-for-your-makeup-business","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/05\/choosing-a-name-for-your-makeup-business","title":{"rendered":"Choosing a Name for Your Makeup Business"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h4>So you\u2019ve decided to start a makeup artistry business. Congratulations! Starting any business can be a scary endeavor\u2026 but it\u2019s also a very rewarding and exciting one! It might not seem like it, but choosing a name for your business might be one of the most difficult parts of getting it off the ground.<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<h3>Today, we\u2019re going to talk about some of the do\u2019s and don\u2019ts of choosing the perfect name for your makeup business. Let&#8217;s get into it!<\/h3>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/05\/choosing-a-name-for-your-makeup-business\/#Whats_in_a_Name\" >What\u2019s in a Name?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/05\/choosing-a-name-for-your-makeup-business\/#Rules_of_Naming\" >Rules of Naming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/05\/choosing-a-name-for-your-makeup-business\/#Testing_your_Business_Name\" >Testing your Business Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/05\/choosing-a-name-for-your-makeup-business\/#Now_that_you_have_a_catchy_makeup_business_name_learn_how_to_land_your_first_client\" >Now that you have a catchy makeup business name, learn how to land your first client!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_in_a_Name\"><\/span>What\u2019s in a Name?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nWell\u2026 a lot, actually. Whether you like it or not, your business name will be the first impression you give to your potential clients. You\u2019ll want to choose a name that\u2014at best\u2014makes the client relate with your brand or\u2014at worst\u2014peaks the client\u2019s interest enough to want to know more about it.\n<h3>Developing your Brand<\/h3>\nBefore you choose a business name, you need to have established your brand values. You\u2019ll want to pick a name that fits in with your brand image. For instance, a business that stands for classical elegance and beauty will be named completely differently than a business whose focus is on eclectic makeup &amp; style. Once you have a general description of your brand\u2019s core values, you\u2019ll be better equipped to make a short list of possible names.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;32510&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>Making a Short List<\/h3>\nThere are countless sources from which you can draw inspiration for a business name. Once you have an idea of the message you want to convey, you can then start looking for words, phrases or names that convey that message. Consider looking into:\n<ul>\n \t<li>Proper names<\/li>\n \t<li>(Simple!) word games<\/li>\n \t<li>Words in other languages<\/li>\n \t<li>Synonyms<\/li>\n \t<li>Clich\u00e9s or popular phrases<\/li>\n \t<li>Names from books, mythology or other works of fiction<\/li>\n \t<li>Use your imagination!<\/li>\n<\/ul>\nDon\u2019t limit yourself here. Be as creative as you want and write down every contender for your business name. You\u2019ll probably find it\u2019ll take about 10-20 names before starting to think outside the box and come up with some real winners.\n\nOnce your first list is done, go through it and eliminate the names you don\u2019t like so much\u2026 then order the ones you DO like from favorite to least favorite.\n<h2><span class=\"ez-toc-section\" id=\"Rules_of_Naming\"><\/span>Rules of Naming<span class=\"ez-toc-section-end\"><\/span><\/h2>\nOnce you have your ordered short list (which in the end might not be very short, but that\u2019s okay) you\u2019ll want to run each naming possibility through the gauntlet to make sure it follows the rules of naming your business.\n<h3>Make it Legal<\/h3>\nIf nothing else, make sure the business name isn\u2019t already taken. The last thing you want is to end up in a court battle over trademark infringement. So take the time to thoroughly check and make sure your business name doesn\u2019t step on anyone\u2019s toes.\n<em>Note:<\/em> You\u2019ll probably have to eliminate a lot of your contenders based solely on this step. It sucks, I know, but trust me\u2026 it\u2019s better to be safe than sorry![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;32512&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>Keep It Simple<\/h3>\nMany business owners try to be ultra-clever with their business name. Unfortunately, this most often backfires and leaves clients wondering what in the world the business name means. Let\u2019s put it this way: if you have to explain or apologize about your name to clients, you chose poorly.\n\nWhile you want your business name to convey your core values, you also want something that people will understand, or at the very least won\u2019t question.\n\nFor instance, say you chose to call your studio \u201cAphrodite Makeup &amp; Hair\u201d. Aphrodite was among the most beautiful figures in Greek Mythology, and that\u2019s how you want your clients to feel when you work on them. Now, possibly not everyone will know the background of Aphrodite\u2026 but those who don\u2019t know this won\u2019t be confused by the name: it sounds good and unassuming on its own.\n\nKeeping with names steeped in Greek Mythology, say you named your studio \u201cKronos and Rheia\u201d. These were the names of Hera\u2019s parents. Hera is the wife of Zeus, and the most beautiful of all the immortals in mythology. The concept is the same\u2026 but the name is much more complicated. Perhaps one out of 100 people will \u201cget\u201d the reference\u2026 and those who don\u2019t might not even know that \u201cKronos and Rheia\u201d is a makeup &amp; hair studio!\n\nMake sure the name works FOR you, not AGAINST you.\n\n<em>Pro Tip: Consider the spelling.<\/em> If your business name contains words that are commonly misspelled, or unusual words that have a difficult spelling, consider how that will affect your customers if they try to find you online. Try to choose a name that people will be able to spell after hearing it.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;32515&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>Keep it Short<\/h3>\nA business name should not be a sentence. It needs to be short and snappy. Think about the top brand names out there today. Are any of them more than two words long? Maybe one out of a hundred? There\u2019s a reason for that. Consumers have a very short attention span: they might remember a word\u2026 but they won\u2019t bother trying to remember a phrase, especially if it\u2019s a business name!\n\nIf you choose to shorten your business name by turning it into an acronym, make sure it\u2019s 2-3 letters, max.\n<h3>Make it Internet Friendly<\/h3>\nBy now, your list of potential business names is probably much shorter than when you just started out. Next, you\u2019ll want to make sure that the business name can be registered online.\n\nIdeally, your website will be \u201cwww.YourBusinessName.com\u201d.\n\n<em>If you can\u2019t get your exact name:<\/em>\n\nSay www.AphroditeMakeup.com is already taken\u2026 but www.AphroditeMakeupStudio.com is available.\n\nWell, sure you can move forward and build your site on the second address. Just consider that you\u2019ll forever be in an online competition for visitors with that first website. You\u2019ll have to put a lot more time and energy into your online strategy, to make sure you stand apart from the competition that has the same name.\n\nWhile sometimes you\u2019ll have to concede and register a website that isn\u2019t your *exact* business name\u2026 just consider the side effects of doing so. If you have other top contenders on your list where you CAN register that very website\u2026 that might be a safer choice.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;32516&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<em>If the .com is unavailable:<\/em>\n\nWhen looking into registering a website, you might find that \u201c.com\u201d is taken, but \u201c.info\u201d or \u201c.ca\u201d or \u201c.au\u201d or some other extension is available. Again, you can choose to go down this road, but make it an informed decision.\n\nCustomers will typically look for a \u201c.com\u201d first. If you don\u2019t own it, some customers might inadvertently end up on someone else\u2019s website.\n<h2><span class=\"ez-toc-section\" id=\"Testing_your_Business_Name\"><\/span>Testing your Business Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\nOnce you\u2019ve chosen your business name, you\u2019ll want to run it through the ringer!\n\nFirst, make sure your business name won\u2019t be listed with other less desirable brands or products. If someone searches you on Google, the last thing you want is to be listed in the middle of a bunch of plumbing supplies, or in between news stories covering terrorist activities!\n\nA lot of innocent businesses that were named \u201cISIS\u201d decided to rebrand in recent years, as you can imagine. Though you can\u2019t predict the future, you can at least make sure you don\u2019t walk into that type of situation due to poor research.\n\nNext, test your business name with a small sample of potential customers. Ask them what they think of the name: does it interest them? Confuse them?\n\nWould they give the business a chance, based on that name? An impartial and honest reviewer might uncover some issues that you\u2019ve overlooked.\n<h3>Do Your Best!<\/h3>\nHopefully this guide will help you pick the best business name you can while avoiding some common pitfalls. A final word of advice, just be sure that you choose a business name that you like![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css_animation=&#8221;fadeIn&#8221;]\n<h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"Now_that_you_have_a_catchy_makeup_business_name_learn_how_to_land_your_first_client\"><\/span>Now that you have a catchy makeup business name, learn how to <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/11\/land-first-client\/\" target=\"_blank\" rel=\"noopener noreferrer\">land your first client<\/a>!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"Choosing the perfect name for your business is essential, as it can say a lot about your brand to potential clients! To ensure you pick the perfect name for your makeup business and that you follow the &#8220;rules of naming,&#8221; check out our tips! 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