{"id":42744,"date":"2020-07-31T08:00:51","date_gmt":"2020-07-31T12:00:51","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=42744"},"modified":"2020-07-31T08:00:51","modified_gmt":"2020-07-31T12:00:51","slug":"how-covid-19-is-changing-the-game-adapting-our-makeup-strategy","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/how-covid-19-is-changing-the-game-adapting-our-makeup-strategy","title":{"rendered":"How COVID-19 is Changing the Game: Adapting Our Makeup Strategy"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]I\u2019m not one to mince words, so here\u2019s the truth: masks are great for protecting us (and others) against <a href=\"https:\/\/www.who.int\/emergencies\/diseases\/novel-coronavirus-2019\">COVID-19<\/a>. They are absolutely, 100%, without a doubt a necessity. But <em>man<\/em>, if they aren\u2019t a total buzzkill when it comes to my makeup routine!\n\nEarlier this week, in Part 1 of this two-part series, we took a look at how masks have been causing problems for our skin and leading to \u2018maskne\u2019. It wasn\u2019t just a Debbie Downer post, though, I promise. We <em>also <\/em>explored ways to work around this problem, since \u2013 let\u2019s be real \u2013 happy skin is important to all of us.\n\nSo, don\u2019t worry! Rest assured, this article offers a light at the end of the tunnel, too. Because as you\u2019ll quickly see, <a href=\"https:\/\/www.qcmakeupacademy.com\/your-makeup-career\/job-description-of-a-makeup-artist\/\">makeup artists<\/a> are true masters of adapting. You think a little mask is going to stop us from doing what we do best?\n\nNo way!\n\nWith the right makeup training and knowledge, you can switch up your makeup routine so that you can still rock your best, most glamorous war paint \u2013 even when sporting a face mask.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;42746&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/how-covid-19-is-changing-the-game-adapting-our-makeup-strategy\/#Goodbye_Contour\" >Goodbye, Contour!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/how-covid-19-is-changing-the-game-adapting-our-makeup-strategy\/#Hello_Eye_Makeup\" >Hello, Eye Makeup!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/how-covid-19-is-changing-the-game-adapting-our-makeup-strategy\/#Join_in_on_the_Trend\" >Join in on the Trend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/how-covid-19-is-changing-the-game-adapting-our-makeup-strategy\/#Use_This_Time_to_Get_Proper_Makeup_Training\" >Use This Time to Get Proper Makeup Training!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Goodbye_Contour\"><\/span>Goodbye, Contour!<span class=\"ez-toc-section-end\"><\/span><\/h2>\nSure, it can be argued that some lightweight, basic foundation is still a practical idea. There <em>are <\/em>times when we may briefly remove our masks while outdoors. But gone are the days of <a href=\"https:\/\/www.qcmakeupacademy.com\/2015\/09\/infographic-contouring-for-your-face-shape\/\">contouring<\/a>, am I right?\n\nThere\u2019s just no need for it anymore. I\u2019m sure it\u2019ll eventually make a roaring comeback once things go back to normal, but for the time being, it\u2019s pretty much pointless for the everyday person. Why put in all that time and effort if no one\u2019s even going to see it?\n\nThe same can pretty much be said about lip makeup. All that money that you\u2019re used to spending on lipsticks and stains? Feel free to keep it, or at least invest it into some good-quality lip balms. (Hey, they still need hydration, after all!)\n\nIt\u2019s honestly no surprise that over the past several months, the market for cosmetic products has seen a bit of <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/04\/15\/2016351\/0\/en\/Impact-of-COVID-19-on-the-Global-Cosmetic-Industry.html\">a decline<\/a>. Or rather, the demand for <em>certain <\/em>types of products\u2026\n<h2><span class=\"ez-toc-section\" id=\"Hello_Eye_Makeup\"><\/span>Hello, Eye Makeup!<span class=\"ez-toc-section-end\"><\/span><\/h2>\nAs it so happens, other types of cosmetics have been doing just fine! Big-named brands, such as <a href=\"https:\/\/www.bbc.com\/news\/world-53468051\">L\u2019Or\u00e9al<\/a> and <a href=\"https:\/\/www.ctvnews.ca\/business\/makeup-sales-take-a-hit-as-interests-shift-in-the-work-from-home-era-1.4932273\">Ulta<\/a>, have reported that products primarily focusing on the eyes, brows, and upper half of the face have been doing particularly well.\n\nWhy is this?\n\nBecause the upper half of our face is mask-free, of course! The eyes have always been called \u201cthe window to the soul\u201d, but these days, they are quite literally the focal point of our faces. They can convey our emotions, our personalities, our thoughts, and our sense of style.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;42747&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Needless to say, those of us with a love of makeup have been eager to make the most of a crappy situation. Whether it\u2019s a tiny bit of <a href=\"https:\/\/www.qcmakeupacademy.com\/2020\/01\/brows-lashes-and-lips-getting-started-with-the-basics\/\">mascara<\/a>, or an intensely bold <a href=\"https:\/\/www.qcmakeupacademy.com\/2020\/05\/mastering-the-smoky-eye-tutorial-video\/\">smoky eye<\/a> \u2013 our eyes give us a chance to continue channeling our creativity and express ourselves!\n\nSince many of us still have to practice social distancing, now is also the prime time to experiment! Play with your makeup at home. Practice your skills. Consider those random trips to the grocery store to be your moment to shine on the catwalk. Who says you can\u2019t have fun, right?\n\nYou may wind up discovering a particular eye look that you fall head over heels in love with!\n<h2><span class=\"ez-toc-section\" id=\"Join_in_on_the_Trend\"><\/span>Join in on the Trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\nWhile it\u2019s never a smart business move to do nothing more than copy other artists\u2019 work, there <em>is <\/em>something to be said about optimizing current trends for your benefit. If you have any <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/04\/social-media-freelance-makeup-artist\/\">social media channels<\/a> for your makeup business (such as Instagram, TikTok, YouTube, or your own <a href=\"https:\/\/www.qcmakeupacademy.com\/2019\/12\/how-to-start-a-beauty-blog\/\">beauty blog<\/a>), share your mask-friendly makeup ideas with the world!\n\nOnline living is especially popular right now, all across the globe. Mask-friendly makeup looks are a hot topic for millions of people. This provides you with a golden opportunity to hop on the bandwagon and get your name out there by producing relevant (yet still unique) content.\n\nYou never know \u2013 your online visibility could increase, potentially leading to future clients![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;42749&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Use_This_Time_to_Get_Proper_Makeup_Training\"><\/span>Use This Time to Get Proper Makeup Training!<span class=\"ez-toc-section-end\"><\/span><\/h2>\nIf you\u2019re reading this and don\u2019t feel overly confident in your makeup skills, you may be thinking, <em>\u201cThis is all fine and dandy \u2013 but how can I follow these suggestions? I\u2019m no professional makeup artist!\u201d<\/em>\n\nSure, maybe not right now. But you COULD be.\n\nYes, you heard me. You don\u2019t need to be rich, or have any prior training, or even leave the comfort of your own home. If you\u2019re a bit self-conscious about learning the ropes, <a href=\"https:\/\/www.qcmakeupacademy.com\/why-choose-qc\/\">online makeup school<\/a> is your best friend. It also goes without saying that it\u2019s <em>particularly<\/em> your best friend in the middle of a global pandemic!\n\nThe right school will offer expert makeup training from real, working MUAs in the beauty industry. You\u2019ll have the freedom to work at your own pace, practice your skills on your own terms, and take your skill-set to that of a professional level.\n\nNot to mention that when all this finally blows over, you\u2019ll have a <a href=\"https:\/\/www.qcmakeupacademy.com\/2020\/03\/maximize-your-time-at-home-by-getting-your-makeup-artist-certification\/\">professional certification<\/a> under your belt. You\u2019ll be ready and properly prepared to venture out into the competitive industry and start booking clients right away!\n\nNot to sound like Chandler Bing or anything\u2026 but could there BE any better way to follow your dreams!?\n<h3><strong>Start your makeup training today with QC\u2019s internationally-leading <\/strong><a href=\"https:\/\/www.qcmakeupacademy.com\/online-makeup-courses\/master-makeup-artistry\/\"><strong>Master Makeup Artistry Course<\/strong><\/a><strong>!<\/strong><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]I\u2019m not one to mince words, so here\u2019s the truth: masks are&#8230;","protected":false},"author":20,"featured_media":42777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[409],"class_list":{"0":"post-42744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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