{"id":42522,"date":"2020-07-23T10:52:55","date_gmt":"2020-07-23T14:52:55","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=42522"},"modified":"2020-07-23T10:52:55","modified_gmt":"2020-07-23T14:52:55","slug":"3-ways-to-retain-long-term-clients-for-your-makeup-business","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/3-ways-to-retain-long-term-clients-for-your-makeup-business","title":{"rendered":"3 Ways to Retain Long-Term Clients for Your Makeup Business"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1628280181060{padding-bottom: 10px !important;}&#8221;]A career in makeup artistry means your business is \u2013 and always will be \u2013 client-focused. You\u2019re providing customer service, after all! So, here\u2019s a question to ponder: is it more worth it to acquire <em>new<\/em> customers, or retain the ones you<em> already<\/em> have?[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280195896{padding-bottom: 10px !important;}&#8221;]Obviously, both are important for sustaining a successful business. But if we absolutely HAD to rank one above the other, the fact is, repeat customers are your most beneficial resource! Not only are they proven to spend <a href=\"https:\/\/blogs.constantcontact.com\/repeat-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">3 times more<\/a> money than brand new clients; they\u2019re more likely to bring you more bookings in the future. Not to mention, they save you money. (New clients are shown to cost <a href=\"https:\/\/www.annexcloud.com\/blog\/21-surprising-customer-retention-statistics-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 times as much money<\/a> to acquire!)[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280210068{padding-bottom: 10px !important;}&#8221;]Repeat customers are key to your career in makeup artistry. This means you\u2019re going to need to know how to bring a happy customer <em>back <\/em>for the long term. Luckily, there are tons of options at your disposal![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280235564{padding-bottom: 20px !important;}&#8221;]\n<h4>Here are 3 strategies you can incorporate into <a href=\"\/2018\/10\/5-obvious-signs-you-should-start-your-own-makeup-artist-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">the business<\/a> that aims to keep your clients coming back to you, time and time again!<\/h4>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][image_with_animation image_url=&#8221;42524&#8243; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/3-ways-to-retain-long-term-clients-for-your-makeup-business\/#1_Provide_the_best_possible_customer_experience\" >1. Provide the best possible customer experience!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/3-ways-to-retain-long-term-clients-for-your-makeup-business\/#2_Offer_Personalized_Incentives\" >2. Offer Personalized Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2020\/07\/3-ways-to-retain-long-term-clients-for-your-makeup-business\/#3_Create_a_Referral_Program\" >3. Create a Referral Program<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Provide_the_best_possible_customer_experience\"><\/span>1. Provide the best possible customer experience!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1628280250932{padding-bottom: 10px !important;}&#8221;]Excellent customer service is crucial for ANY job where you\u2019re dealing with the public. Being a makeup artist means you need awesome people skills \u2013 at all times. The best makeup job in the world won\u2019t matter if it\u2019s paired with a <a href=\"\/2020\/02\/what-not-to-do-when-running-your-own-makeup-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">lousy attitude<\/a>.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280274731{padding-bottom: 10px !important;}&#8221;]There are numerous stats to back this up, too. For instance, a <a href=\"https:\/\/smallbiztrends.com\/2016\/09\/using-apps-to-build-customer-loyalty.html\" target=\"_blank\" rel=\"noopener noreferrer\">survey done by 24\/7<\/a> revealed that 47% of customers would choose (within a mere 24 hours) to take their business elsewhere after receiving poor customer service. Moreover, a client who had a wholly satisfactory experience with you will have a tendency to become a repeat customer, as opposed to those who merely have an \u201cokay\u201d experience.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280270132{padding-bottom: 10px !important;}&#8221;]In fact, these clients who are \u201ctotally satisfied\u201d are likely to deliver <a href=\"https:\/\/www.annexcloud.com\/blog\/21-surprising-customer-retention-statistics-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">2.6 times as much revenue<\/a> for your business in the long haul! WOW![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"2_Offer_Personalized_Incentives\"><\/span>2. Offer Personalized Incentives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1628280287419{padding-bottom: 10px !important;}&#8221;]Your clients don\u2019t want to feel like just another paycheck in your pocket. They want to trust that you see them as <em>human beings<\/em>; that you\u2019re on their side and value them. This is where a personalized incentive of some kind can make all the difference![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280541297{padding-bottom: 15px !important;}&#8221;]A whopping <a href=\"https:\/\/www.sap.com\/products\/crm.html\" target=\"_blank\" rel=\"noopener noreferrer\">60% of customers<\/a> tend to stay loyal to a brand that offers them rewards of some kind. There are plenty of different ways you can go about providing this type of incentive. Some examples include:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li><em>Loyalty programs<\/em> \u2013 i.e. a membership\/rewards account with your business, points programs, VIP client programs (subscription-based), tier programs (each level offering different types of discounts), etc.<\/li>\n \t<li><em>Charity programs<\/em>\u2013 i.e. demonstrating that you and your client share mutual values, by welcoming them to donate to an important charitable cause.<\/li>\n \t<li><em>Exclusive discounts and promotions<\/em>\u2013 i.e. offered privately to those subscribed to a mailing list, those following your social media channels, etc.<\/li>\n \t<li><em>Birthday promos<\/em>\u2013 i.e. customers who provide their date of birth will receive some sort of discount or special gift whenever their birthday rolls around.<\/li>\n \t<li><em>And so much more!<\/em><\/li>\n<\/ul>\n <\/div>[vc_column_text]The secret behind the success of personalized incentives is that, above all else, it demonstrates to your client that you care about THEM! You\u2019re willing to offer them fun, practical ways to save money, while still receiving the same high-quality service. These are <a href=\"\/2017\/08\/start-makeup-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">the types of efforts<\/a> that go a LONG way, and help cultivate long-term relationships with clients who will grow to truly appreciate the way you run your business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;42525&#8243; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"3_Create_a_Referral_Program\"><\/span>3. Create a Referral Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text css=&#8221;.vc_custom_1628280387194{padding-bottom: 10px !important;}&#8221;]Any professional MUA will tell you that <a href=\"\/2017\/08\/find-makeup-artistry-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">word of mouth<\/a> is a MAJOR contributor to the overall prosperity of your career in makeup artistry! Happy customers are more likely to come back to you in the future \u2013 and they\u2019re <em>also <\/em>more likely to recommend you to people they know as well.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280399523{padding-bottom: 10px !important;}&#8221;]You can drastically increase this probability if you give them an added reason to refer you to their friends and family. Referral programs are the obvious strategy![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280420115{padding-bottom: 10px !important;}&#8221;]There\u2019s no \u201cone size fits all\u201d way for you to go about setting this up. You can set your own parameters for the rules, as well as the reward. For example, you can create your program so that whenever an existing client recommends you to someone, and it results in a new booking from that referred person, your existing client gets 50% off their next appointment with you.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280441210{padding-bottom: 10px !important;}&#8221;]A solid referral program works in favor of both you and your long-term clients. It gets you more customers while keeping the ones you already have, which all lead to an increase in profits. At the same time, it also gets your existing clients excited about recommending you while gifting them with a special reward that personally benefits them.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1628280477729{padding-bottom: 10px !important;}&#8221;]At the end of the day, EVERY client is fundamental for your business and <a href=\"\/your-makeup-career\/job-description-of-a-makeup-artist\/\" target=\"_blank\" rel=\"noopener noreferrer\">career in makeup artistry<\/a>. But many businesses don\u2019t truly understand the importance of <em>existing<\/em> customer retention. By making this a primary focus in your business strategies, you\u2019ll be setting yourself up for <em>years <\/em>of success in the makeup industry![\/vc_column_text][vc_column_text]Can you think of other ways to retain long-term clients? Let us know in the comments below![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Another way to impress clients is by ensuring them that you\u2019re truly the best of the bet! Enroll in QC\u2019s internationally-leading online <a href=\"\/online-makeup-courses\/master-makeup-artistry\/\" target=\"_blank\" rel=\"noopener noreferrer\">Master Makeup Artistry Course<\/a>, and sky-rocket above the competition by earning your professional MUA certification!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221;&#8230;","protected":false},"author":20,"featured_media":42526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[409],"class_list":{"0":"post-42522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Ways to Retain Long-Term Clients for Your Makeup Business - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"As part of your career in makeup artistry, client retention should always be a top priority. 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