Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\nStep One: What’s Your Brand?<\/a><\/li>Step Two: What’s in a Name?<\/a><\/li>Step 3: Building your blog<\/a><\/li>Step 4: Post and share quality content<\/a><\/li>Step 5: Knowledge is power!<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>Step One: What’s Your Brand?<\/span><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1630073831830{padding-bottom: 15px !important;}”]Before you can start building your blog, you need to have a clear idea of what sort of vibe you want it to give off:[\/vc_column_text] \n\n \tDo you have any favorite colors that you\u2019d always want to use as your aesthetic?<\/li>\n \tAre you a naturally sarcastic person and want that to show through?<\/li>\n \tIs there perhaps a particular angle you want to approach your beauty blog from? Etc.<\/li>\n<\/ul>\n <\/div>[vc_column_text css=”.vc_custom_1630073117859{padding-bottom: 10px !important;}”]In short: when people think of your beauty blog, how do you want them to perceive you? If they were to describe what you and your blog are all about to someone else, what would you want to say?[\/vc_column_text][vc_column_text css=”.vc_custom_1630073137344{padding-bottom: 10px !important;}”]Figuring out the answers to all of these questions will help you discover what you want your brand<\/a> to be and how you\u2019ll achieve it. Even if you can\u2019t think of a unique angle for your blog, that\u2019s fine! Maybe the angle you\u2019ll be known for is that your writing is always rock-star solid. Who knows![\/vc_column_text][vc_column_text css=”.vc_custom_1630073145776{padding-bottom: 10px !important;}”]Point is, don\u2019t hesitate to think outside the box! Whether it\u2019s beauty mogul, Huda Kattan, or the hilarious makeup tutorials<\/a> done by the queen of weed, Brandi Fernandez, you\u2019ll very rarely find a niche incapable of becoming popular.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073151936{padding-bottom: 10px !important;}”]If you do it well and do it persistently, any brand can have an audience.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″] <\/i> <\/div> \nFun fact:\u00a0Contrary to popular belief, you also won\u2019t need millions of subscribers within that audience in order to make money off of your beauty blog, become an influencer, etc. You can just as easily achieve these goals with several hundred to several thousand fans, by becoming a\u00a0micro-influencer<\/a>. The more you know!<\/h4>\n <\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n<\/span>Step Two: What’s in a Name?<\/span><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text]You\u2019re also not going to be able to actually get started on your beauty blog until you decide what to call it. This step is obviously important since, for a lot of your audience, your name will be his or her first impression of you. A bad name can turn a potential follower away in seconds. It\u2019s no surprise then that because <\/em>this step is so crucial, it\u2019s also the one that scares people away from starting a beauty blog the most.[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”39652″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30″][vc_column_text css=”.vc_custom_1630073234382{padding-bottom: 10px !important;}”]While you absolutely need to give this step the proper time and consideration, it also doesn\u2019t have to be as difficult as you\u2019ll make it out to be. There are tons of popular cosmetic keywords<\/a> you can choose to target in your name. You can get help from third-party generators, like the Business Name Generator<\/a>. You can even get inspiration from the different trends of today\u2019s generation (hint: millennials always go bananas over puns and memes<\/em>).[\/vc_column_text][vc_column_text]If you already have a website for your makeup business, you should host your blog on that same site. It\u2019ll help you with SEO! But if you\u2019re starting a beauty blog from scratch, make sure that whatever name you pick is available to be purchased as a website domain name! If it\u2019s not, time to go back to the drawing board.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n<\/span>Step 3: Building your blog<\/span><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1630073852493{padding-bottom: 15px !important;}”]One of the most popular blog platforms in the world \u2013 and the one that we use \u2013 is WordPress. This is what we personally recommend. There are tons of reasons<\/a> to choose WordPress, but its most attractive features are that:[\/vc_column_text] \n\n \tIt\u2019s free<\/li>\n \tIt has tons of templates to choose from (even beauty-inspired ones!)<\/li>\n \tIt\u2019s simple to customize, so even a beginner will have no trouble getting setup<\/li>\n<\/ul>\n <\/div>[vc_column_text]Ultimately, though, it\u2019s entirely up to you! Research into the different platforms and decide which one speaks most to you. Then you can get building from there![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n<\/span>Step 4: Post and share quality content<\/span><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1630073349868{padding-bottom: 10px !important;}”]You don\u2019t need an expensive camera or the writing skills of Shakespeare to create good content for your audience. So long as your knowledge of the beauty<\/a> industry always shines through and your smartphone\u2019s pictures aren\u2019t the quality of a potato, you\u2019re fine. What\u2019s really <\/em>important are two factors:[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n1. You post blog articles frequently<\/h3>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]No one likes being ghosted, and this applies even to beauty blogging. How useful to her subscribers is a blogger who emerges once from her cave every other month, throws up an article, and then retreats back to the shadows? Gaining notoriety means staying relevant, so post regularly – even if you\u2019re sleeping![\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”39654″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30″][vc_column_text css=”.vc_custom_1630073966773{padding-bottom: 10px !important;}”]\u201cWait, what?\u201d<\/em>[\/vc_column_text][vc_column_text css=”.vc_custom_1630073972749{padding-bottom: 10px !important;}”]Yeah, you heard me. For starters, not all of your audience will operate in the same time zone as you. Secondly, it\u2019s only natural that there will be times where you\u2019ll want to take a vacation and not be posting. Beauty bloggers are masters of time management; whenever you have more time to spare, you can write multiple articles at once. Blogging platforms like WordPress will even allow you to schedule them in advance, too.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073978965{padding-bottom: 10px !important;}”]\u201cBut I might start writing crappy blog articles in an attempt to always be posting something!\u201d<\/em>[\/vc_column_text][vc_column_text css=”.vc_custom_1630073983909{padding-bottom: 10px !important;}”]Good point! Although posting blog content on a regular basis is part of any successful beauty blogger\u2019s job description, quality is still more valuable than quantity. If there are times where your brain\u2019s hit a creative wall, or nothing you write seems to be any better than wet garbage (it happens to all of us), the safest option is not to force it.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073988677{padding-bottom: 10px !important;}”]In situations like that, try going back through your blog archive and see if you have any articles you can repost, edit, or revamp. When you\u2019re struggling to come up with a brand new, organic idea, sometimes editing is a far easier task. The general notion towards blog content is that there is <\/em>wiggle room here. So long as you post as much evergreen material as you can (meaning, stuff that\u2019ll stay relevant for a long time), you\u2019ll set yourself up for success.[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n2. You have a social media presence to share your work<\/h3>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][vc_column_text css=”.vc_custom_1630073580064{padding-bottom: 10px !important;}”]Facebook, Instagram, Snapchat, Pinterest, Twitter \u2013 these are all your best friend<\/a>s<\/a>! For extra icing on the cake, you can also start using YouTube to post videos<\/a> of your tutorials, AMAs, etc. All well-known beauty bloggers operate on all different sorts of media to produce their content and promote their business. You definitely should, too. Social media will be your greatest tool in helping your odds of promoting yourself to potential followers.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073553793{padding-bottom: 10px !important;}”]Just like with your blog articles, there are apps that you can use to bulk schedule your social media content in advance, and then share everything for you. Here at QC, we use Later<\/a> and Hootsuite<\/a>, but there are tons of options<\/a> to choose from.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073558824{padding-bottom: 10px !important;}”]A strong social media presence shows your audience that you\u2019re there<\/em>, like an invisible friend. Everyone loves a hard worker that\u2019s passionate about what they do, and who\u2019s succeeding in life. The world sucks in a lot of ways lately, so as a beauty blogger, your job will not just be to provide informative content. It\u2019ll also be to provide a positive escape for all those who will look up to you. You\u2019ll be the comfort zone they turn to when they need a short break from their struggles.[\/vc_column_text][vc_column_text]That being said: every pro has its con<\/a>. Likewise, it\u2019s a fine line between staying relevant and shoving yourself too much into everyone\u2019s faces. Just remember to listen to that little voice inside that warns you when you might be going over the top![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”39656″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30″][vc_column_text]\n<\/span>Step 5: Knowledge is power!<\/span><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”.vc_custom_1630073949070{padding-bottom: 10px !important;}”]Whether you\u2019ve been doing this for years, or you\u2019re just starting out and still learning how to do makeup, you\u2019ll benefit from exploring different makeup schools and taking classes<\/a>.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073704136{padding-bottom: 10px !important;}”]\u201cWhoah, why do I need classes if I already know what I\u2019m doing?\u201d<\/em>[\/vc_column_text][vc_column_text css=”.vc_custom_1630073698518{padding-bottom: 10px !important;}”]Just because someone\u2019s a beauty blogger doesn\u2019t mean they know everything there is to know about the craft. The people who think they know everything are usually the ones who know nothing. You might as well call them Jon Snow and exit out of their page. But you? You\u2019re a true artist, and true artists understand that they\u2019ll never<\/em> know everything there is to know about their passion \u2013 but that will never stop them from trying to learn![\/vc_column_text][vc_column_text css=”.vc_custom_1630073692013{padding-bottom: 10px !important;}”]Online makeup schools like QC Makeup Academy<\/a> are the perfect solution! In addition to a variety of makeup courses, programs touching on other popular areas of beauty blogging are also offered, such as Fashion Styling<\/a> and\/or Hair Styling Essentials<\/a>.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073778614{padding-bottom: 10px !important;}”]Especially in the world of beauty, fashion, makeup, etc. the trends are ever-changing. Something that\u2019s popular yesterday could very well be replaced by the latest and hippest look today. There will be the invention of new techniques and applications you haven\u2019t tried before. If you think you know everything? #SorryNotSorry, but you\u2019re wrong.[\/vc_column_text][vc_column_text css=”.vc_custom_1630073774030{padding-bottom: 10px !important;}”]If you really want to be successful and stand out from your competition, you need to be humble enough to accept that there will always be things you can learn and ways you can improve. You may just find that doing so will only continue <\/em>to grow your beauty blogging business<\/a>.[\/vc_column_text][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”39657″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30″][vc_column_text]So now that you\u2019re basically an expert at getting a beauty blog started, what are you waiting for? 2020 won\u2019t slow down for you, and we all know it\u2019s not going to write itself! So go, vamoose, scoot! <\/em>You\u2019ve got this, and remember: we believe in you! Xo[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\nWant to build on your cosmetic knowledge with expertly-taught classes? Enroll in one of QC\u2019s leading online makeup courses<\/a> today!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default”…","protected":false},"author":20,"featured_media":41991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110,11],"tags":[],"ppma_author":[409],"class_list":{"0":"post-39650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials-and-tips","8":"category-your-makeup-career"},"yoast_head":"\nHow to Start a Beauty Blog - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Do you have dreams of starting a beauty blog but don't know where to begin? 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