{"id":37791,"date":"2019-08-30T11:59:18","date_gmt":"2019-08-30T15:59:18","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=37791"},"modified":"2019-08-30T11:59:18","modified_gmt":"2019-08-30T15:59:18","slug":"reasons-instagram-makeup-artist-jobs-clients","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients","title":{"rendered":"4 Unexpected Reasons Why Makeup Artists Book More Clients on Instagram [video]"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h4><em><a href=\"http:\/\/www.gregorioartistry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Devyn Gregorio<\/a><\/em><em>\u00a0is a QC Makeup Academy Student Ambassador. You can find her on her YouTube Channel,\u00a0<\/em><em><a href=\"https:\/\/www.youtube.com\/channel\/UCHmwBMPyHnkNG-nO5s3y9ew\" target=\"_blank\" rel=\"noopener noreferrer\">Gregorio Girls Makeup<\/a><\/em><em>, where she makes beauty videos with her sister. Today, Devyn shares why Instagram makeup artists have a business advantage in booking clients for makeup jobs!<\/em><\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<h3>Watch her video below!<\/h3>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/RXu-fhdkkQU&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients\/#Lets_Recap\" >Let\u2019s Recap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients\/#1_Instagram_allows_professional_makeup_artists_to_instantly_connect_with_clients\" >1. Instagram allows professional makeup artists to instantly connect with clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients\/#2_You_can_sell_your_personality_as_part_of_your_brand\" >2. You can sell your personality as part of your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients\/#3_Give_viewers_a_taste_of_the_client_experience\" >3. Give viewers a taste of the client experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients\/#4_Book_freelance_makeup_artist_jobs_via_your_profile\" >4. Book freelance makeup artist jobs via your profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2019\/08\/reasons-instagram-makeup-artist-jobs-clients\/#Still_building_your_makeup_portfolio_Dont_forget_to_include_these_5_looks\" >Still building your makeup portfolio? Don\u2019t forget to include these 5 looks!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Lets_Recap\"><\/span>Let\u2019s Recap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"1_Instagram_allows_professional_makeup_artists_to_instantly_connect_with_clients\"><\/span>1. Instagram allows professional makeup artists to <em>instantly<\/em> connect with clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\nDevyn points out that connecting with companies, businesses, and brands is easier than ever. Clients now have an <em>active <\/em>choice in connecting with your professional makeup business\u2014they can choose to follow you! This is in contrast to traditional advertising platforms such as television commercials and magazine print ads, where conversations are one-sided and they\u2019re chasing you to engage with them.\n\nSocial media not only allows you to gain useful feedback from your audience, but it also allows you (and your brand) to <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/03\/connect-clients-makeup-consultation\/\" target=\"_blank\" rel=\"noopener noreferrer\">build a personal connection with your clients<\/a>. They can visit your Instagram page and send you a DM (direct message). They can then immediately converse with you on a personal basis on that platform. Devyn says that this instant connection experience can be even more effective in engaging with clients than with email\u2026 and it\u2019s certainly better than other traditional advertising platforms!\n<h2><span class=\"ez-toc-section\" id=\"2_You_can_sell_your_personality_as_part_of_your_brand\"><\/span>2. You can sell your personality as part of your brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\nInstagram allows freelance makeup artists to show off their creative skills in addition to who they are as people. This level of personability is key to attracting new clients.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column centered_text=&#8221;true&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_single_testimonial testimonial_style=&#8221;small_modern&#8221; image=&#8221;37692&#8243; color=&#8221;Accent-Color&#8221; quote=&#8221;Social media presents this opportunity for us to showcase who we are in addition to what we can do.&#8221; name=&#8221;Devyn Gregorio&#8221; subtitle=&#8221;QC Makeup Academy Graduate&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Devyn has learned from her marketing background that people like to work with people they like, know, and trust. She advises that social media presents you an opportunity to showcase your personality in addition to your makeup artistry skills. This isn\u2019t something you can have with just having a beautiful and professional website.\n<h2><span class=\"ez-toc-section\" id=\"3_Give_viewers_a_taste_of_the_client_experience\"><\/span>3. Give viewers a taste of the client experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\nThrough social media, potential clients can see how you treat your clients and how you approach the makeup artistry job prior to booking you. Here, Devyn gives an example:\n\nIf you\u2019re a bridal makeup artist, you can give a sneak peek into what a typical bridal appointment will look like for you. You can choose to film a short-form video to post to your profile. Or, if you have a great recording setup, film a full-length IGTV video of you applying a natural <a href=\"https:\/\/www.qcmakeupacademy.com\/2014\/06\/makeup-brittany-purple-eyeshadow-look-perfect-brides\/\" target=\"_blank\" rel=\"noopener noreferrer\">bridal makeup look<\/a>.\n\nVideo content of you with a model allows potential clients to envision themselves in your makeup chair. With a classic bridal look, you\u2019ll cast a wide net, capturing brides who may be interested in that style. Plus, they can see you in action. They\u2019ll see the types of products you favor, how gentle you are when applying makeup, and your personality when interacting with clients. It takes some of the uncertainty out of hiring you for a makeup job if they\u2019ve never met you before.\n\n<em>Pro Tip: IGTV videos never expire, and they can be discovered by people who aren\u2019t yet following you! If you want to expand your makeup business reach with quality content, this is the way to go!<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;37806&#8243; alignment=&#8221;center&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"4_Book_freelance_makeup_artist_jobs_via_your_profile\"><\/span>4. Book freelance makeup artist jobs via your profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\nMany makeup artists accept makeup appointments via DMs. This is a great way to invite fresh opportunities when you\u2019re still gaining experience in the makeup industry. If a client falls in love with your artistry, you can book a consultation or direct them to your website contact form and your professional portfolio.\n\nYou shouldn\u2019t use <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/06\/instagram-new-makeup-artists-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram as the primary way to showcase your portfolio<\/a> or manage your business. But it\u2019s a great way to get your career as a makeup artist started. Opening up as many avenues to your makeup business as possible is a good thing!\n\n<em>Did you know? <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/09\/following-celebrity-makeup-artists-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Patrick Ta<\/a>, one of the leading celebrity makeup artists, caught his big break when Shay Mitchell stumbled upon <a href=\"https:\/\/www.instagram.com\/patrickta\/\" target=\"_blank\" rel=\"noopener noreferrer\">his Instagram<\/a>. She sent him a DM and the rest was history! Since then, he\u2019s worked with hundreds of the world\u2019s biggest stars (Gigi Hadid, Olivia Munn, and Jennifer Lopez to name a few) and <a href=\"https:\/\/www.sephora.com\/brand\/patrick-ta\" target=\"_blank\" rel=\"noopener noreferrer\">launched his own beauty line at Sephora<\/a>!<\/em>\n\nUnlike a website, everyone on Instagram already knows how to navigate the user interface (UI). This means that they know where to go to find the information they need. Meanwhile, websites require clients to learn how to navigate the UI. That means going to your Instagram profile, finding your website, going to the contact page, finding your email address, sending you an email\u2026 that\u2019s quite a lot of steps![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;37805&#8243; alignment=&#8221;center&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Your Instagram profile should contain all the information they need. This would make it easy for clients to seek out your portfolio, availability hours, makeup tutorials, contact information, and even book you! They won\u2019t have to jump through any hoops to get in touch, and this is a powerful feature when you\u2019re getting started in your career.\n\n<em>Pro Tip: We recommend switching your Instagram account to a Business Profile (it\u2019s free!) to unlock more <a href=\"https:\/\/help.instagram.com\/1419650861499317\" target=\"_blank\" rel=\"noopener noreferrer\">features such as a \u201cBook Appointment\u201d button<\/a>!<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h4>What\u2019s your number one tip for making the most out of Instagram to land freelance makeup artist jobs?<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h2 align=\"cta\"><span class=\"ez-toc-section\" id=\"Still_building_your_makeup_portfolio_Dont_forget_to_include_these_5_looks\"><\/span>Still building your makeup portfolio? Don\u2019t forget to <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/08\/5-looks-every-makeup-artist-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">include these 5 looks<\/a>!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"QC Makeup Academy ambassador Devyn Gregorio shares how artists can earn a higher salary and book more makeup jobs on Instagram! 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