{"id":27141,"date":"2014-11-07T08:20:37","date_gmt":"2014-11-07T13:20:37","guid":{"rendered":"http:\/\/www.qcmakeupacademy.com\/?p=5388"},"modified":"2014-11-07T08:20:37","modified_gmt":"2014-11-07T13:20:37","slug":"beginners-guide-website-analytics","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/11\/beginners-guide-website-analytics","title":{"rendered":"A Beginner&#8217;s Guide to Website Analytics"},"content":{"rendered":"As a marketer, I live on Google Analytics. I\u2019m not ashamed of it! The tool is free and there\u2019s nothing better to help you focus your efforts and make the most out of limited time and resources.\n\nNow, if you\u2019re a business owner\u2026 you have a website, right? If not, please stop reading this post and instead read this one: <a title=\"Building Your Website: What You Need to Know\" href=\"http:\/\/www.qcmakeupacademy.com\/2014\/09\/building-your-website\/\">Building your Website: What you Need to Know.<\/a>\n\nIf you\u2019re still reading, that means you have a functioning website.\n<h3><b>Now\u2026 let me ask you:<\/b><\/h3>\n<p align=\"center\">Where do your website visitors come from?<\/p>\n<p align=\"center\">How much time do they actually spend on your site?<\/p>\n<p align=\"center\">What pages do they visit the most? Why?<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/11\/beginners-guide-website-analytics\/#Unable_to_answer_these_questions\" >Unable to answer these questions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/11\/beginners-guide-website-analytics\/#What_are_Analytics\" >What are Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/11\/beginners-guide-website-analytics\/#How_youll_use_Analytics\" >How you\u2019ll use Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/11\/beginners-guide-website-analytics\/#Its_your_turn\" >It\u2019s your turn!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/11\/beginners-guide-website-analytics\/#Interested_in_how_you_can_make_the_most_out_of_your_small_business_Check_out_our_Business_Blog_Posts_for_more_great_tips\" >Interested in how you can make the most out of your small business? Check out our Business Blog Posts for more great tips!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"highlight\"><span class=\"ez-toc-section\" id=\"Unable_to_answer_these_questions\"><\/span>Unable to answer these questions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nYou\u2019re not the only one.\n\nIn fact, you\u2019re probably asking yourself how you could possibly ever know what people are doing from the privacy of their computers!\n\nAllow me to rock your world.\n<div style=\"overflow: auto;\">\n<div class=\"half-1\">\n<h2 class=\"highlight\"><span class=\"ez-toc-section\" id=\"What_are_Analytics\"><\/span>What are Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\nWhen you use your website analytics (let\u2019s just assume you\u2019ll all be using Google Analytics), Google keeps track of a whole lot of information about your website visitors. Think about how you would change your marketing strategies if you knew this information about your visitors:\n\n<\/div>\n<div class=\"half-2\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2302\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2014\/11\/Web-Analytics-Cycle.jpg\" alt=\"Web Analytics Cycle\" \/><\/div>\n<\/div>\n<ul>\n \t<li>Their age, gender, geographical location;<\/li>\n \t<li>The type of browser they\u2019re using and the device they\u2019re on;<\/li>\n \t<li>How they got to your site in the first place;<\/li>\n \t<li>The amount of time they spend on each page;<\/li>\n \t<li>The website pages where they leave your site;<\/li>\n \t<li>You get the idea\u2026<\/li>\n<\/ul>\nHere\u2019s the thing: Google already has all this information about your visitors, and it\u2019s more than happy to give it to you for FREE! All you have to do is create an account on Google Analytics, and then add a snippet of code to your website.\n<h2 class=\"highlight\"><span class=\"ez-toc-section\" id=\"How_youll_use_Analytics\"><\/span>How you\u2019ll use Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\nLet\u2019s assume you\u2019ve already set up your analytics account. Allow me to run you through some of the basic tools you\u2019ll use, and how they can be beneficial to your small business.\n<h3><b>Audiences<\/b><\/h3>\nThe audience tab in analytics gives you information about the type of user visiting your site, including their location, type of device they\u2019re using, and the time of day they\u2019re visiting your site (hint: that\u2019s also a good metric for the time of day you should <a title=\"Social Media for Beginners\" href=\"https:\/\/www.qceventplanning.com\/2014\/09\/social-media-beginners\/\">post to social media<\/a>!).\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-2297\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2014\/11\/Audience-Age-Range.jpg\" alt=\"Audience Age Range\" \/>\n\nUnder the audience tab, you\u2019ll also find a great sub-header for \u201cinterests\u201d. This shows you what your users are following besides your site. You might find that a lot of your online visitors are also movie lovers, shopaholics, beauty mavens, aspiring chefs\u2026 this is great insight for the type of marketing that might appeal to your audience!\n\nOne of my favorite Analytics report is the Users Flow report. This is where you can see the most popular visitor flow on your website, including where they drop off. If you can find a pattern, you can start to modify your site accordingly to try and keep them around longer!\n\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-2296\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2014\/11\/Audience-Overview-Analytics.jpg\" alt=\"Audience Overview Analytics\" \/>\n<h3><b>Acquisition<\/b><\/h3>\nThe Acquisition tab lets you know which of your online marketing efforts are most effective by tracking how your visitors are getting to your website. Maybe they\u2019re coming to your site from Google Organic\u2026 maybe you\u2019re paying for those visits through PPC channels. Maybe your Facebook page is the most useful in getting visitors!\n\nOnce you understand where your visitors are coming from, you can choose one of two courses of action:\n<ol>\n \t<li>Invest in the winning horse: If you already have a channel that\u2019s outperforming the others by a mile, you might want to invest more time and money in this channel and make it even more successful.<\/li>\n \t<li>Harvest the low-hanging fruit: If some channels are under-preforming, you can invest your time and cash on making changes to these channels to drive up those numbers.<\/li>\n<\/ol>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-2298\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2014\/11\/Acquisition-Overview.jpg\" alt=\"Acquisition Overview\" \/>\n<h3><b>Behavior<\/b><\/h3>\nYou can use the behavior tab to find out the most popular and most problematic pages on your website. On this tab, you can drill down how the content on your site is performing.\n\nIs there a page that gets tons more traffic than any other? Ask yourself why that is and try to make more pages like it!\n\nIs there a page that has a higher exit rate than any other? Ask yourself why people choose to exit your site on that page. Maybe you can make small changes to that one page that will help reduce your exit rate.\n<h2 class=\"highlight\"><span class=\"ez-toc-section\" id=\"Its_your_turn\"><\/span>It\u2019s your turn!<span class=\"ez-toc-section-end\"><\/span><\/h2>\nSo\u2026 what are you waiting for?\n\nEven if you look at your analytics once a month\u2026 it\u2019s worth having them set up! I know it\u2019s incredibly intimidating especially when you\u2019re first starting out\u2026 but don\u2019t let that stop you. There are a million things that you can do with analytics, but if you just focus on the three main tabs that I discussed today, you\u2019ll be miles ahead of the curve in a very short amount of time.\n<h2 align=\"center\"><span class=\"ez-toc-section\" id=\"Interested_in_how_you_can_make_the_most_out_of_your_small_business_Check_out_our_Business_Blog_Posts_for_more_great_tips\"><\/span>Interested in how you can make the most out of your small business? Check out our <i><a href=\"https:\/\/www.qcmakeupacademy.com\/category\/your-makeup-career\/\">Business Blog Posts<\/a><\/i> for more great tips!<span class=\"ez-toc-section-end\"><\/span><\/h2>","protected":false},"excerpt":{"rendered":"Do you have a website? I hope you&#8217;re keeping track of your analytics! You won&#8217;t believe the amount of information they contain! Learn more in this article!","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[412],"class_list":{"0":"post-27141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Beginner&#039;s Guide to Website Analytics - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Do you have a website? I hope you&#039;re keeping track of your analytics! You won&#039;t believe the amount of information they contain! 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