{"id":27120,"date":"2014-09-03T12:14:51","date_gmt":"2014-09-03T16:14:51","guid":{"rendered":"http:\/\/www.qcmakeupacademy.com\/?p=4178"},"modified":"2014-09-03T12:14:51","modified_gmt":"2014-09-03T16:14:51","slug":"personal-branding-business","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2014\/09\/personal-branding-business","title":{"rendered":"Personal Branding for Your Makeup Business"},"content":{"rendered":"If I ask you to think of several of your favourite brands, what springs to mind? Your favourite cereal brands? Favourite chocolate bars? Favourite clothing brands? There are so many different labels, and they each have a unique take on a product. So why do certain names stick out in your mind?\n\nIt\u2019s because they have done a great job of \u201cbranding\u201d themselves: situating themselves in your mind as the superior product to fulfill your needs. These brands have worked hard to create brand awareness, a buzz about their specific brand or label. In some cases, brand names have even taken over the name of the product itself! (Band-aids and Kleenex spring to mind).\n\nEven in your own career, personal branding plays a huge part in your successes (and, consequently, your failures). Having a \u201cpersonal brand\u201d is a great way to assure quality and make people remember you. Just like when I say \u201cyour favourite shoes\u201d and one brand in particular springs to mind, you want to have the same effect on your customers and your target market. There are many ways you can ensure a positive and successful personal brand:\n
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