{"id":23448,"date":"2018-01-10T06:48:14","date_gmt":"2018-01-10T11:48:14","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=23448"},"modified":"2018-01-10T06:48:14","modified_gmt":"2018-01-10T11:48:14","slug":"4-sure-fire-ways-kill-makeup-business","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business","title":{"rendered":"4 Sure Fire Ways to Kill Your Makeup Business"},"content":{"rendered":"<p>\nIf you\u2019re thinking about starting a makeup business, it\u2019s probably become the basis of your livelihood. There are some key components that you must absolutely need to succeed\u2014 like having a talent for makeup, for instance. But there are some traps that artists everywhere commonly fall prey to. These traps don\u2019t just make it inconvenient for business growth, but in some cases can actually <i>kill<\/i> your makeup business!\n<\/p><p>\nYou think we\u2019re being dramatic, but the professional makeup industry is cutthroat these days. You have to stay competitive or risk getting lost in the shuffle. Sounds scary, right? Read on to find out if you\u2019re committing any of these deadly business sins!\n<\/p><p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business\/#1_Running_your_business_out_of_Craigslist\" >1.\u00a0\u00a0\u00a0 Running your business out of Craigslist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business\/#2_Social_media_blackout\" >2.\u00a0\u00a0\u00a0 Social media blackout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business\/#3_Using_your_phone_and_Instagram_account_to_build_a_portfolio\" >3.\u00a0\u00a0\u00a0 Using your phone and Instagram account to build a portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business\/#4_Being_catty\" >4.\u00a0\u00a0\u00a0 Being catty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business\/#One_of_the_biggest_ways_to_kill_your_business_is_refusing_to_network_Find_out_how_to_network_properly_before_your_business_sinks\" >One of the biggest ways to kill your business is refusing to network. Find out how to network properly before your business sinks!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Running_your_business_out_of_Craigslist\"><\/span>1.\u00a0\u00a0\u00a0 Running your business out of Craigslist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>Yes, an online presence is <em>required<\/em> nowadays, but please take some pride in your artistry! We\u2019ve seen fresh-faced artists advertise themselves solely on Craigslist or other online marketplaces\u2014with no links to a personal website. To make matters worse, these types of ads are often accompanied by low-quality photos or none at all!\n<\/p><p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2018\/01\/makeup-online-business.jpg\" alt=\"makeup business working online\" class=\"alignnone size-full wp-image-23451\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2018\/01\/makeup-online-business.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2018\/01\/makeup-online-business-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<\/p><p>\nIt\u2019s important to have a central hub for you to direct all inquiries. Purchasing an easy-to-remember website domain (ex. Your name + makeup) and hiring a graphic designer to create a logo can boost your website and brand\u2019s overall feel. This unique and recognizable branding can also help to distinguish you from the competition!\n<\/p><p>\nGet creative with your website! Make the interface sleek yet reflective of your personality and makeup style. Don\u2019t get all caught up in the aesthetics though\u2014use the site to provide potential clients with your bio, contact information, social media links, and to showcase your portfolio. If you\u2019re really savvy, you can start your own makeup blog and regularly update it. You\u2019d be surprised by how much traction your business can get when you upload regular content!<\/p><p>\n<h2><span class=\"ez-toc-section\" id=\"2_Social_media_blackout\"><\/span>2.\u00a0\u00a0\u00a0 Social media blackout<span class=\"ez-toc-section-end\"><\/span><\/h2><\/p><p>\nIt almost seems impossible, but there are artists who simply aren\u2019t using social media to their advantage. Tossing in a few makeup looks here and there on your personal channels are to be expected, but please don\u2019t confuse personal accounts to be appropriate in a professional setting!\n<\/p><p>\nYou have to find a way to deliver \u00a0content directly to your target market. Through social media, you can encourage people to try services they may not have otherwise considered or know about. They may just be browsing casually on their phones, but if you catch their eye, you\u2019re in!\n<\/p><p>\nIt can be discouraging when the initial social media fanfare dies down and your traffic slows to a crawl. Don\u2019t lose your excitement and just post a lonely #makeupoftheday! Make sure you take photos of your clients, post them, and link your clients\u2019 personal handles to increase the shareability and versatility of your posts.\n<\/p><p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"\/wp-content\/uploads\/2018\/01\/makeup-flatlay.jpg\" alt=\"makeup artistry set laid flat on table\" class=\"alignnone size-full wp-image-23452\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2018\/01\/makeup-flatlay.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2018\/01\/makeup-flatlay-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<\/p><p>\nShowing off a diversity of clients with different skin tones and face shapes is key. \u00a0. If you\u2019re active on social media, creating a range of posts will collect naturally if you take cues from your posts\u2019 engagement levels. You may also want to delve into lifestyle posts, YouTube videos, how-to makeup tutorials, and blog posts.<\/p><p>\n<h3>Related articles:<\/h3><\/p><p>\n<ul>\n \t<li><a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/12\/makeup-artist-training-will-help-youtube-channel\/\" target=\"_blank\" rel=\"noopener\">How Makeup Artist Training Will Help Your YouTube Channel<\/a><\/li>\n \t<li><a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/03\/the-makeup-artists-guide-to-rocking-at-instagram\/\" target=\"_blank\" rel=\"noopener\">The Makeup Artist\u2019s Guide to Rocking at Instagram<\/a><\/li>\n \t<li><a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/04\/social-media-freelance-makeup-artist\/\" target=\"_blank\" rel=\"noopener\">Social Media for the Freelance Makeup Artist<\/a><\/li>\n \t<li><a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/11\/5-creative-social-media-engagement-posts\/\" target=\"_blank\" rel=\"noopener\">5 Creative Social Media Engagement Posts<\/a><\/li>\n<\/ul>\n<\/p><p>\n\n<h2><span class=\"ez-toc-section\" id=\"3_Using_your_phone_and_Instagram_account_to_build_a_portfolio\"><\/span>3.\u00a0\u00a0\u00a0 Using your phone and Instagram account to build a portfolio<span class=\"ez-toc-section-end\"><\/span><\/h2><\/p><p>\nOn the other end of the spectrum, it\u2019s also not advisable to dedicate all your time to building a social media following. Remember, makeup isn\u2019t a digital business. It\u2019s wise to use social media to your advantage, but ultimately your \u00a0income will come from your ability to work and network in real-life situations. <a href=\"https:\/\/www.instagram.com\/qcmakeupacademy\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> is amazing for spreading the word about your skills via eye-catching posts, but they can\u2019t replace a real, high-quality portfolio!\n<\/p><p>\nIf you\u2019ve had any previous training or education in makeup, you\u2019ve probably taken some professional-quality photos for your instructors and tutors. Having one of their professional eyes look over your work can give you great insight into what an industry expert is looking for in a portfolio.\n<\/p><p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2018\/01\/using-Instagram-as-portfolio-for-makeup-business.jpg\" alt=\"using Instagram as portfolio for makeup business\" class=\"alignnone size-full wp-image-23453\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2018\/01\/using-Instagram-as-portfolio-for-makeup-business.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2018\/01\/using-Instagram-as-portfolio-for-makeup-business-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<\/p><p>\nEven if you don\u2019t have the same resources as when you were in school, you <em>must<\/em> get a real camera! Yeah, yeah, yeah\u2014cell phone cameras are starting to give cheaper digital cameras a run for their money these days\u2026 but organizing a <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/01\/building-your-makeup-artist-portfolio-participating-in-a-styled-shoot\/\" target=\"_blank\" rel=\"noopener\">professional shoot<\/a> with an experienced photographer\/editor shows off your drive and professionalism. Not only will your photos look fantastic, but they will accurately flaunt what you can do, outside the realm of filter magic.\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"4_Being_catty\"><\/span>4.\u00a0\u00a0\u00a0 Being catty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>If you\u2019re serious about being a professional makeup artist, you have to act like a professional! Only a handful of beauty gurus and indie makeup companies who\u2019ve been trapped in messy disputes have survived! Beyond the risk of destroying your reputation, participating in catty makeup community drama is also bad karma!\n<\/p><p>\nYes, the other artists in your area are your direct competition, but having allies can be beneficial to your business! Makeup artists team up all the time to collaborate on large projects\u2014like the local theater production or a charity fashion show.\n<\/p><p>\nYou can even extend this sense of comradery to other professionals in different industries. Just because they aren\u2019t makeup artists or companies doesn\u2019t mean they aren\u2019t worth networking with! Think about the niche your business caters to. If you\u2019re specializing in bridal makeup, it could be amazing to connect with a wedding planner in your area to share clients. Other local businesses including spas, salons, and boutiques may be worth extending a friendly introduction to!\n<\/p><p><h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"One_of_the_biggest_ways_to_kill_your_business_is_refusing_to_network_Find_out_how_to_network_properly_before_your_business_sinks\"><\/span>One of the biggest ways to kill your business is refusing to network. Find out <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/06\/get-dream-job-networking-makeup-artists\/\" target=\"_blank\" rel=\"noopener\">how to network properly<\/a> before your business sinks!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>","protected":false},"excerpt":{"rendered":"Find out what traps makeup artists artists commonly fall prey to that can actually kill your makeup business! ","protected":false},"author":11,"featured_media":28782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[434],"class_list":{"0":"post-23448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Sure Fire Ways to Kill Your Makeup Business - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"When starting your career, there are traps makeup artists artists commonly fall prey to that can actually kill your makeup business! Find out what they are:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2018\/01\/4-sure-fire-ways-kill-makeup-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Sure Fire Ways to Kill Your Makeup Business\" \/>\n<meta property=\"og:description\" content=\"When starting your career, there are traps makeup artists artists commonly fall prey to that can actually kill your makeup business! 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