{"id":23103,"date":"2017-12-12T07:00:43","date_gmt":"2017-12-12T12:00:43","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=23103"},"modified":"2017-12-12T07:00:43","modified_gmt":"2017-12-12T12:00:43","slug":"pros-cons-offering-holiday-discounts-clients","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients","title":{"rendered":"Pros and Cons of Offering Holiday Discounts to Your Makeup Clients"},"content":{"rendered":"It\u2019s mid-December, and you know what that means! The holidays are just around the corner, and while this is a happy, exciting time of year, it can also be tricky for makeup artists with a list of clients they care about. You want to show them your appreciation in a generous, thoughtful way, and may consider <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/12\/give-makeup-clients-holiday-gifts\/\" target=\"_blank\" rel=\"noopener\">buying them a gift<\/a> or offering them a holiday discount.\n\nWhile these are lovely ways to show your clients that you value their business, we encourage you to be careful when offering holiday discounts. Keep reading for some pros and cons of offering holiday discounts to your clients, and make sure you keep both your business and your clients happy this December!\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients\/#PRO_Your_clients_will_feel_appreciated\" >PRO: Your clients will feel appreciated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients\/#CON_You_run_the_risk_of_de-valuing_your_services\" >CON: You run the risk of de-valuing your services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients\/#PRO_It_will_boost_your_reputation\" >PRO: It will boost your reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients\/#CON_Youll_make_less_money\" >CON: You\u2019ll make less money<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PRO_Your_clients_will_feel_appreciated\"><\/span>PRO: Your clients will feel appreciated<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-68.jpg\" alt=\"professional makeup artist applying makeup on client\" width=\"900\" height=\"450\" class=\"alignnone size-full wp-image-33738\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-68.jpg 900w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-68-300x150.jpg 300w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-68-768x384.jpg 768w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-68-670x335.jpg 670w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\n\nLet\u2019s face it \u2013 this time of year is pretty chaotic and expensive (and that\u2019s putting it mildly!). With holiday parties happening left and right, your schedule as a makeup artist is likely jammed with clients who want to look and feel their absolute best. Your clients are also overloaded with events and shopping obligations, which means they\u2019re spending quite a bit of money this month. By recognizing this and offering a seasonal discount on your services, you\u2019ll be lightening the financial burden for your clients, as well as showing them how much you appreciate their business, which is huge!\n\nWhen you started your career as a makeup artist, you probably met <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/08\/5-clients-every-freelance-makeup-artist-will-meet\/\" target=\"_blank\" rel=\"noopener\">clients who expected discounts<\/a> from the get-go, and tried to take advantage of your easygoing, kind nature. While these types of clients are unfortunate, they\u2019re still very common for makeup artists to run into. \n\nIf you decide to offer holiday discounts, be mindful of the fact that some clients will feel entitled to a lower price this time of year and may not be as appreciative as other clients who fully expected to pay the regular fee and are genuinely, pleasantly surprised to receive a discount. What can we say? You\u2019ll meet all kinds!\n<h2><span class=\"ez-toc-section\" id=\"CON_You_run_the_risk_of_de-valuing_your_services\"><\/span>CON: You run the risk of de-valuing your services<span class=\"ez-toc-section-end\"><\/span><\/h2>\nYes, it\u2019s the holiday season and everyone is feeling extra kind and generous. However, you still have a business to run as a freelance makeup artist, and sometimes it\u2019s just not feasible to offer clients a lower price.\n\nLosing money as a makeup artist is definitely a con, but this particular con is two-fold. Not only are you setting yourself up to make less money during an expensive time of the year, you also run the risk of de-valuing your makeup services. We hate to break it to you, but often when prices are lowered, current clients and potential clients alike may get the impression that your makeup packages are not as high-quality as other makeup artists, or that your business is in trouble. In their mind, why else would you want to offer lower prices?\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-69.jpg\" alt=\"makeup artist applying holiday makeup on her client in her makeup studio\" width=\"900\" height=\"450\" class=\"alignnone size-full wp-image-33739\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-69.jpg 900w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-69-300x150.jpg 300w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-69-768x384.jpg 768w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Makeup-In-Post-140x121-69-670x335.jpg 670w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\n\nBe sure to keep this in mind when mentioning any holiday discounts to your clients, or advertising to potential clients. Be clear that this discount is to show appreciation to your clients during the most wonderful time of the year, but it will end early in the New Year, so they should hurry and take advantage of it while they can!\n<h2><span class=\"ez-toc-section\" id=\"PRO_It_will_boost_your_reputation\"><\/span>PRO: It will boost your reputation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\nBuilding a career as a makeup artist takes time. You need to get properly trained, gain experience, and <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/08\/find-makeup-artistry-clients\/\" target=\"_blank\" rel=\"noopener\">grow your clientele<\/a>, all of which can take years to accomplish. You also need to make a good name for yourself in the industry, and offering incentives in the form of holiday discounts is a fabulous way to do so.\n\nBe patient here \u2013 if you haven\u2019t offered any discounts before, use this holiday season as an opportunity to blow clients away with your generosity. No makeup client is going to forget receiving a discount on their holiday party makeup, and they certainly won\u2019t forget the makeup artist that provided it to them. If you provide discounts this year, by this time next year you\u2019ll likely have potential clients contacting you for makeup services with the knowledge that you\u2019ll provide a seasonal discount (good news travels quickly, believe us!). But, like we said, you need to be patient. \n\nAlso keep in mind that you\u2019ll need to start advertising a few months in advance (so, the fall) in order to ensure that potential clients and regular clients know about your upcoming holiday discounts. This way, in December of next year, you\u2019ll find yourself with a longer list of clients that will be thrilled to save a bit of money at an expensive time, but could very likely become regular clients for the rest of the year as a result!\n<h2><span class=\"ez-toc-section\" id=\"CON_Youll_make_less_money\"><\/span>CON: You\u2019ll make less money<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2017\/12\/Copy-of-Makeup-In-Post-140x121-.jpg\" alt=\"small makeup gift for clients during the holiday season as part of makeup business promotion\" width=\"900\" height=\"450\" class=\"alignnone size-full wp-image-33736\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Copy-of-Makeup-In-Post-140x121-.jpg 900w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Copy-of-Makeup-In-Post-140x121--300x150.jpg 300w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Copy-of-Makeup-In-Post-140x121--768x384.jpg 768w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Copy-of-Makeup-In-Post-140x121--670x335.jpg 670w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\n\nYou\u2019re a business owner, so you make a living off your makeup services. It\u2019s just a fact of owning a business that if you discount your services, you\u2019ll take home less money on the work you do. Now, this can be off-set if your discount brings in more clients, or if you only discount premium services that cost more anyway. But, if your holiday roster is booked up anyway with clients who are more than happy to pay full price for your services, it\u2019s worth asking yourself if you really need to offer a discount.\n\nIf you do want to offer a holiday discount for your makeup services, consider offering discounts that end up bringing in more business:\n<ul>\n \t<li>Instead of discounting your regular services, create a special \u201cHoliday Package\u201d that you offer at a \u201cdiscounted price\u201d.<\/li>\n \t<li>Offer a discount for loyal clients only, or for clients who bring in a friend (example: \u201cbook a makeup appointment with a friend, and you\u2019ll both get 20% off the cost of a makeup application\u201d)<\/li>\n \t<li>Instead of offering a discount price on your services, consider offering different types of promotions. Maybe offer a \u201cfree holiday gift\u201d with each makeup application. The free gift could be a makeup sample, a gift card, or other little trinket that shows your client you\u2019re thankful for their business.<\/li>\n<\/ul>\n<h3 class=\"cta\">Find out <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/09\/much-charge-makeup-artistry-jobs\/\" target=\"_blank\" rel=\"noopener\">how to price your makeup artistry services<\/a>, and be sure to charge what you\u2019re worth!<\/h3>","protected":false},"excerpt":{"rendered":"Should you offer holiday discounts to your clients as a makeup artist? Check out our list of pros and cons, and make the right decision for both your clients and your business!","protected":false},"author":10,"featured_media":33734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[433],"class_list":{"0":"post-23103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pros and Cons of Offering Holiday Discounts to Your Makeup Clients - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Explore the pros and cons of offering holiday discounts to your makeup clients, and make sure you keep both your makeup business and your clients happy this season!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pros and Cons of Offering Holiday Discounts to Your Makeup Clients\" \/>\n<meta property=\"og:description\" content=\"Explore the pros and cons of offering holiday discounts to your makeup clients, and make sure you keep both your makeup business and your clients happy this season!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/12\/pros-cons-offering-holiday-discounts-clients\" \/>\n<meta property=\"og:site_name\" content=\"QC Makeup Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCMakeupAcademy\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-12T12:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/12\/Feature-Post-No-Overlay-Template-36.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victoria Begin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:site\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Begin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients\"},\"author\":{\"name\":\"Victoria Begin\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/1cbb89bcc2cd4b552eea3e8f06551887\"},\"headline\":\"Pros and Cons of Offering Holiday Discounts to Your Makeup Clients\",\"datePublished\":\"2017-12-12T12:00:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients\"},\"wordCount\":1051,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/Feature-Post-No-Overlay-Template-36.jpg\",\"articleSection\":[\"Your Makeup Career\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients\",\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/12\\\/pros-cons-offering-holiday-discounts-clients\",\"name\":\"Pros and Cons of Offering Holiday Discounts to Your Makeup Clients - 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