{"id":20110,"date":"2017-07-06T07:00:10","date_gmt":"2017-07-06T11:00:10","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=20110"},"modified":"2017-07-06T07:00:10","modified_gmt":"2017-07-06T11:00:10","slug":"6-ways-level-makeup-artist-business","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business","title":{"rendered":"6 Ways to Level Up Your Makeup Artist Business"},"content":{"rendered":"When it comes to starting a business, makeup artists need to be extra creative in both their image and name. You need a business that\u2019s unique, professional, and on trend. So how can you make your business boom when you\u2019re just starting out?\n\nFollow these 6 tips to level up your makeup business, and keep clients rolling in!\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Find_a_graphic_designer\" >Find a graphic designer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Make_your_website_work\" >Make your website work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Be_easy_to_contact\" >Be easy to contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Expand_your_area\" >Expand your area<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Find_a_business_partner\" >Find a business partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Track_your_reach\" >Track your reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\/#Want_your_makeup_business_to_be_successful_Avoid_these_8_business_blunders_all_makeup_artists_can_make\" >Want your makeup business to be successful? Avoid these 8 business blunders all makeup artists can make!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Find_a_graphic_designer\"><\/span>Find a graphic designer<span class=\"ez-toc-section-end\"><\/span><\/h2>\nFirst of all, your image as a makeup artist can be the difference between a customer choosing you or choosing a competing business. Makeup is about appearance and first impressions, so you\u2019ll need to put a good amount of resources into creating your logo. You don\u2019t want to be stuck with an outdated, pixelated image representing you in the years to come!\nThe worst thing is looking back and asking yourself, \u201cHow could I have ever used such a bad logo?\u201d\n\nLet\u2019s avoid this altogether \u2013 either recruit a friend or hire a local designer to create a small logo for you. Even better, if you have access to Photoshop you can make your own. Hiring a graphic designer can be costly, and when you\u2019re starting a business you probably don\u2019t have much extra cash.\n\nSo, investing in Photoshop can be a big advantage \u2013 not only for your logo, but for <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/04\/portfolio-building-101-taking-makeup-classes-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">your portfolio<\/a> and photos of your work moving forward. A small upfront cost can save you hundreds when you need to start compiling images of your work into a professional collection!\n<h2><span class=\"ez-toc-section\" id=\"Make_your_website_work\"><\/span>Make your website work<span class=\"ez-toc-section-end\"><\/span><\/h2>\nThe one thing that makes everyone forget about a business? A useless website. Make sure <a href=\"https:\/\/www.qcmakeupacademy.com\/2014\/09\/building-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">your website<\/a> is up and running smoothly. All links should work, all images should load quickly, and there shouldn\u2019t be anything that can annoy a visitor \u2013 like 7 pop up ads!\n\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"aligncenter size-full wp-image-20111\" src=\"\/wp-content\/uploads\/2017\/07\/levelup1.jpg\" alt=\"become a makeup artist\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/levelup1.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/levelup1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n\nWhen you\u2019re testing your website, keep your backgrounds light and simple. This will lend an air of professionalism and efficiency to your business image. Don\u2019t make your web pages too crowded or with too many animations \u2013 it can be easy to go overboard.\n\nAlso, make sure you test your website on your phone. Mobile-friendly websites are a priority in today\u2019s world, since nearly everyone will be checking out your business on their phone. Think about it: if you invest a lot of resources into building up a social media following, they\u2019ll likely click a link to your site from one of your profiles. Social media, and your website, should be ready for mobile screens!\n<h2><span class=\"ez-toc-section\" id=\"Be_easy_to_contact\"><\/span>Be easy to contact<span class=\"ez-toc-section-end\"><\/span><\/h2>\nJust as a glitchy website can ruin your credibility, so can being unavailable. Customers will set aside time to look into multiple makeup businesses and will want information as soon as possible. If you\u2019re not quick in your response time, you could lose out on a big client!\n\nWhether it\u2019s on your website, social profiles, answering machine, or all of the above, be sure to tell inquirers that you\u2019ll get back to them within 24 hours. They should know to leave a phone number or email so you can easily contact them. Make sure you do get back to them! There\u2019s nothing worse than people thinking you\u2019re a sketchy makeup artist\u2026\n\nAlways have a contact page on your websites and social profiles. Customers would rather get information straight from you than having to read through your whole website. Be available, be easy to contact, and be prepared to answer all questions!\n<h2><span class=\"ez-toc-section\" id=\"Expand_your_area\"><\/span>Expand your area<span class=\"ez-toc-section-end\"><\/span><\/h2>\nOnce your business is up and running, you\u2019ll be rolling in a steady flow of cash and clients. So, why not expand your business into new areas? This is as simple as being open to travel an extra 20 minutes outside your locality. Listing locations on your website will give customers an idea of where you can travel to, and where you might be willing to go to meet them. Always list your business location, and the areas you cover to bring in more potential jobs.\n\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"aligncenter size-full wp-image-20112\" src=\"\/wp-content\/uploads\/2017\/07\/levelup2.jpg\" alt=\"makeup artist classes\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/levelup2.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/levelup2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n\nBut remember, with more area comes more competition! Try not to step on any toes by stealing other artists\u2019 clients. Do a good job, be honest and professional, and be friendly to all of your customers. This will be enough to bring them back (and to get you some referrals!).\n\n<b>Pro Tip:<\/b> <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/04\/4-signs-youre-ready-expand-makeup-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expanding your makeup services<\/a> can bring in more clients, more income, and more experience!\n<h2><span class=\"ez-toc-section\" id=\"Find_a_business_partner\"><\/span>Find a business partner<span class=\"ez-toc-section-end\"><\/span><\/h2>\nBuilding up your business, you might find that there are a lot of appointments and paperwork to do for just one person. Things can get overwhelming if you\u2019re not used to multitasking as a business owner. Now, this comes with practice and experience, but there\u2019s also another option to make your business run smoothly\u2026\n\nGet yourself a business partner! Whether it\u2019s an administrative assistant, an assistant makeup artist, or another professional makeup artist that would like to join your business, plan to collaborate. This will make it easier for you to focus on your customers and appointments, without letting anything fall through the cracks.\n\nIf you\u2019d like to go the route of <a href=\"https:\/\/www.qcmakeupacademy.com\/2014\/10\/expanding-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">hiring an employee<\/a>, you should speak with an accountant to ensure you have the income to pay their wages. Be responsible with your business \u2013 refer to professionals when you\u2019re not entirely sure how to deal!\n<h2><span class=\"ez-toc-section\" id=\"Track_your_reach\"><\/span>Track your reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\nA great feature of social media nowadays is how easily you can track your reach and business potential! If you have a business page with Facebook, <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/06\/instagram-new-makeup-artists-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, Pinterest, or Twitter, you\u2019ll be able to track who is sharing your posts, how many people you reach, and if people are engaged with your posts (likes, comments, clicks). This will give you a transparent look into how your business is performing when it comes to client intrigue!\n\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"aligncenter size-full wp-image-20113\" src=\"\/wp-content\/uploads\/2017\/07\/levelup3.jpg\" alt=\"makeup artist certification\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/levelup3.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/levelup3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n\nMoreover, you should also consider promoting your posts. If you have a large following on Facebook, then your reach will be quite high if you decide to put some money behind an ad. You can make it a fun post or a serious post, and then track which performs best. Filter your audience by who you want to reach, like friends of people who like your page. This will help you find more clients with the added value of social credibility.\n<h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"Want_your_makeup_business_to_be_successful_Avoid_these_8_business_blunders_all_makeup_artists_can_make\"><\/span>Want your makeup business to be successful? <a href=\"https:\/\/www.qcmakeupacademy.com\/2017\/04\/8-business-blunders-professional-makeup-artists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avoid these 8 business blunders all makeup artists can make<\/a>!<span class=\"ez-toc-section-end\"><\/span><\/h2>","protected":false},"excerpt":{"rendered":"Makeup artists need a business that&#8217;s unique, professional and on trend! Follow our 6 tips to level up your makeup artist business!","protected":false},"author":10,"featured_media":40949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[433],"class_list":{"0":"post-20110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 Ways to Level Up Your Makeup Artist Business - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Follow our helpful guide to making your makeup artist business boom when you&#039;re just starting out! Read on for 6 ways to level up your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways to Level Up Your Makeup Artist Business\" \/>\n<meta property=\"og:description\" content=\"Follow our helpful guide to making your makeup artist business boom when you&#039;re just starting out! Read on for 6 ways to level up your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/07\/6-ways-level-makeup-artist-business\" \/>\n<meta property=\"og:site_name\" content=\"QC Makeup Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCMakeupAcademy\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-06T11:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/07\/Copy-of-Makeup-Feature-Post-No-Overlay-Template-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Victoria Begin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:site\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Begin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business\"},\"author\":{\"name\":\"Victoria Begin\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/1cbb89bcc2cd4b552eea3e8f06551887\"},\"headline\":\"6 Ways to Level Up Your Makeup Artist Business\",\"datePublished\":\"2017-07-06T11:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business\"},\"wordCount\":1071,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Copy-of-Makeup-Feature-Post-No-Overlay-Template-12.png\",\"articleSection\":[\"Your Makeup Career\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business\",\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business\",\"name\":\"6 Ways to Level Up Your Makeup Artist Business - QC Makeup Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2017\\\/07\\\/6-ways-level-makeup-artist-business#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Copy-of-Makeup-Feature-Post-No-Overlay-Template-12.png\",\"datePublished\":\"2017-07-06T11:00:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/1cbb89bcc2cd4b552eea3e8f06551887\"},\"description\":\"Follow our helpful guide to making your makeup artist business boom when you're just starting out! 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