{"id":18768,"date":"2017-04-19T07:00:31","date_gmt":"2017-04-19T11:00:31","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=18768"},"modified":"2017-04-19T07:00:31","modified_gmt":"2017-04-19T11:00:31","slug":"social-media-freelance-makeup-artist","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist","title":{"rendered":"Social Media For The Freelance Makeup Artist"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]We\u2019ve talked about social media before, but it\u2019s an ever-growing field of technology that can make or break your makeup business. Starting out on social media can be tedious\u2014but you\u2019ll be reaping the benefits in no time![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]By creating a social media presence online, your job as a freelance makeup artist will become a lot easier. It\u2019s easier for both old and new clients to contact you and you can market your skills instantly.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]\n<h4>There\u2019s a lot more that social media can do for your freelance makeup business\u2014read on to take advantage of this dynamic marketing tool!<\/h4>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630009284071{padding-bottom: 20px !important;}&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist\/#Mix_it_Up\" >Mix it Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist\/#Encourage_Reviews\" >Encourage Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist\/#Engage_Your_Visitors\" >Engage Your Visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist\/#Hold_Your_Tongue\" >Hold Your Tongue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist\/#Share_New_Ideas\" >Share New Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/04\/social-media-freelance-makeup-artist\/#Be_Original\" >Be Original<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mix_it_Up\"><\/span>Mix it Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009243087{padding-bottom: 10px !important;}&#8221;]In terms of which platforms you should be on, this depends on your brand\u2019s image. If you\u2019re looking to create a makeup business that targets brides, hit up the platforms where they hang out! Brides want the best and most beautiful look for their wedding\u2014<a href=\"\/2017\/01\/building-portfolio-every-makeup-artist-know\/\" target=\"_blank\" rel=\"noopener\">by showcasing your work<\/a>\u00a0in areas that brides frequent, you seriously increase your potential to reel in new clients. In this case, image-based platforms (like Instagram and Pinterest) are your go-to spots.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009250478{padding-bottom: 10px !important;}&#8221;]Or, if you\u2019re trying to create a credible brand that targets professionals, you should create a profile on LinkedIn. Actually, just make one anyways! LinkedIn is great for businesses and working professionals. It allows people to search for services and contact their preferred businesses easily. Both great for your reputation and communication, LinkedIn is the platform to start on![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009256959{padding-bottom: 10px !important;}&#8221;]For the most exposure though, you\u2019ll\u00a0<em>need\u00a0<\/em>to get on Facebook and Twitter. These platforms are where your work can be showcased to hundreds\u2014if not thousands\u2014of people. Just a few shares or retweets from your followers can expand your brand\u2019s reach and give your business tons of new clients![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009263094{padding-bottom: 10px !important;}&#8221;]As you grow your social media presence, it\u2019s easy to start up on new platforms. You already have a following\u2014just let them know where else to find you![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630009292503{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Encourage_Reviews\"><\/span>Encourage Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009307167{padding-bottom: 10px !important;}&#8221;]The holy grail of all businesses:\u00a0<em>customer reviews<\/em>. The most accessible reviews are on Google and Facebook. A few five-star reviews on your business page can amp up your credibility <em>fast<\/em>! Encourage your clients to leave reviews on your Facebook page. Facebook is one of the top places potential customers will go to check out a new business. This means you want to optimize your profile to be professional, reputable, and in-demand.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009344686{padding-bottom: 10px !important;}&#8221;]To do this, you should link to your professional website\u00a0<strong>and\u00a0<\/strong>list your credentials. After you complete\u00a0<a href=\"\/online-makeup-courses\/\" target=\"_blank\" rel=\"noopener\">your online makeup course<\/a>, your professional title as a makeup artist shows clients that you are trained and experienced. Don\u2019t be afraid to list your education on social media\u2014it will speak to your hard work and skill level![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009352958{padding-bottom: 10px !important;}&#8221;]Keep in mind that not every review will be raving about your amazing makeup artistry skills. If you happen to get a customer who was unsatisfied, try to settle it offline in a professional manner![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630009368589{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Engage_Your_Visitors\"><\/span>Engage Your Visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009385621{padding-bottom: 10px !important;}&#8221;]Want more business? Here\u2019s a simple trick:\u00a0<a href=\"\/2016\/11\/5-creative-social-media-engagement-posts\/\" target=\"_blank\" rel=\"noopener\">create engaging content<\/a>! No one wants to be bombarded with the same old updates and pictures. By constantly creating different posts, your followers will have more to say each time. Switch between photos, text posts, videos, and more to keep your followers on their toes![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009393351{padding-bottom: 10px !important;}&#8221;]If you can create a schedule for your social media posts, you\u2019ll be able to create new content every week. Are you a #tbt kind of makeup artist? Or do you prefer some #mondaymotivation in your life? Using hashtags and sticking to a schedule can give your followers something to look forward to from your brand.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009399109{padding-bottom: 10px !important;}&#8221;]More than this, use your visitors\u2019 engagement as a chance to get feedback. Creating polls or asking for opinions can show your customers how much you value their input![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630009409181{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Hold_Your_Tongue\"><\/span>Hold Your Tongue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009422910{padding-bottom: 10px !important;}&#8221;]Let\u2019s go back to that\u00a0<a href=\"\/2014\/11\/handle-bad-reviews\/\" target=\"_blank\" rel=\"noopener\">negative review<\/a>\u00a0for a moment. They can be hard to handle, but they can also make you a better makeup artist (and business owner!).[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009429742{padding-bottom: 10px !important;}&#8221;]As a professional, you know how to take criticism. But there\u2019s a difference between\u00a0<em>absorbing\u00a0<\/em>criticism and\u00a0<em>using\u00a0<\/em>it. Every comment you receive from your clients should push your skills as a professional makeup artist forward. Think of every comment about your business as constructive criticism\u2014even though some may not be worded that way\u2026[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009435925{padding-bottom: 10px !important;}&#8221;]By taking a client\u2019s words and separating them from the client\u2019s feelings, you\u2019re more likely to stay business-oriented in your replies. Understand what has upset your client, and find a solution. This isn\u2019t to say that you should separate yourself from all emotion\u2014but just remember that sometimes feelings escalate quickly.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630009451124{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Share_New_Ideas\"><\/span>Share New Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009459237{padding-bottom: 10px !important;}&#8221;]One of your jobs as a makeup artist is to stay on top of new trends. You\u2019re probably already subscribed to the best beauty blogs and YouTube channels, but are your followers? By sharing interesting content with them, you\u2019re showing customers how passionate you are about your career and the makeup industry.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009465645{padding-bottom: 10px !important;}&#8221;]It also shows that you want the best for your customers. You\u2019re giving them all the information they need to make an informed decision about what they want. Plus, if your followers even have a mild interest in the content you\u2019re posting, they are much more likely to be engaged with your page![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009472220{padding-bottom: 10px !important;}&#8221;]You can also take it a bit further by starting your own blog. Focus on the makeup and beauty industry, review products, discuss interesting events\u2026whatever is important to you! Although, you\u2019ll want to be sure to remain professional\u2014try to keep your personal life private.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630009482245{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Be_Original\"><\/span>Be Original<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009488981{padding-bottom: 10px !important;}&#8221;]On social media, it\u2019s easy for businesses to get lost in the abyss of advertisements. With the sheer amount of posts that are published every hour, you need to be creative when it comes to finding engaging content.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009494924{padding-bottom: 10px !important;}&#8221;]When you first start posting, keep track of how each post performs in terms of engagement (likes, comments, and shares). This will give you an idea of the content that interests your followers. From there, you can create posts about topics that will catch your clients\u2019 attention![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009501364{padding-bottom: 10px !important;}&#8221;]Whether you\u2019re posting photos of your own makeup applications or discussing your favorite tips and products, be sure that it matters to your followers first.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 class=\"cta\">Already on social media? Don\u2019t forget the most important part \u2013<a href=\"\/2016\/02\/the-best-sites-for-building-an-online-makeup-artistry-portfolio\/\" target=\"_blank\" rel=\"noopener\">\u00a0building your online makeup artist portfolio<\/a>!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"Every freelance makeup artist needs to be on social media. 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