{"id":18060,"date":"2017-03-21T07:00:29","date_gmt":"2017-03-21T11:00:29","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=18060"},"modified":"2017-03-21T07:00:29","modified_gmt":"2017-03-21T11:00:29","slug":"naming-makeup-business-dos-donts","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts","title":{"rendered":"Naming Your Makeup Business\u2014Dos and Don&#8217;ts"},"content":{"rendered":"<p>So you\u2019re thinking of starting <a href=\"https:\/\/www.qcmakeupacademy.com\/2015\/06\/should-you-quit-your-day-job\/\" target=\"_blank\" rel=\"noopener\"> your own makeup business<\/a>\u2014first off, congratulations! Pursuing a challenging endeavor is a big decision to make, and now there are countless details to consider (finances, employees, marketing). And of course, you need to choose your makeup business name!<\/p>\n\n<p> The right business name can propel you to success, allowing your customers to know what services you provide and which market you are targeting. Remember that the wrong business name can be confusing and forgettable. Read on for a full list of dos and don\u2019ts when it comes to choosing a name for your makeup business, and take notes!\n<\/p><p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#Laying_the_Foundation\" >Laying the Foundation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#DO_Make_it_Meaningful\" >DO Make it Meaningful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#DONT_Use_Your_Location\" >DON\u2019T Use Your Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#DO_Take_Your_Time\" >DO Take Your Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#DONT_Forget_the_Legalities\" >DON\u2019T Forget the Legalities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#DO_Say_it_Out_Loud\" >DO Say it Out Loud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#DONT_Choose_a_Name_That_Isnt_Internet-Friendly\" >DON\u2019T Choose a Name That Isn\u2019t Internet-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2017\/03\/naming-makeup-business-dos-donts\/#The_beauty_industry_is_booming_now_more_than_ever_Read_on_to_find_out_what_a_career_in_makeup_can_do_for_you\" >The beauty industry is booming now more than ever! Read on to find out what a career in makeup can do for you!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Laying_the_Foundation\"><\/span>Laying the Foundation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>Think of your business name as the foundation of a building: it is absolutely essential to the building\u2019s structure, and the rest of the business details can be laid upon it. The name of your business is so important because it truly is the first impression you give to potential clients, providing them with a sense of your style and services before they know anything else about you. In the ever-growing makeup industry, it\u2019s important to stand out and be unique!\n<\/p><p>\nNow for some dos and don\u2019ts\u2026\n<\/p><p>\n<\/p><p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"aligncenter size-full wp-image-18062\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2017\/03\/namingdosdontsmakeup.jpg\" alt=\"makeup artist qualifications\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/03\/namingdosdontsmakeup.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/03\/namingdosdontsmakeup-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"DO_Make_it_Meaningful\"><\/span>DO Make it Meaningful<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>When you made the decision to start your own makeup business, you likely had a vision of what your brand would look like. If you do not yet have a clear idea of your values as a business, explore this before choosing a business name. Once your brand is established, keep it in mind as you think about what to name your business\u2014a unique name that fits with your overall image will set your business apart and make it memorable for potential clients. Avoid a name that is too obscure, and make sure it can be easily pronounced!\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"DONT_Use_Your_Location\"><\/span>DON\u2019T Use Your Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>It can be tempting to use your city or state as part of your business name, as it can be very catchy and recognizable. However, this will limit your business\u2019s growth. For example, a makeup business titled, \u201cBoston Beauty\u201d will work well as you build your clientele locally\u2014but if you accept makeup jobs out of town or decide to move, you will need to change your business name (which is not an easy process). Keep your business growing by steering clear of location-specific business names.\n<\/p><p>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-18063\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2017\/03\/namingdosdontsgirl-1.jpg\" alt=\"how do you become a makeup artist\" \/>\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"DO_Take_Your_Time\"><\/span>DO Take Your Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>Although there are many other details involved in starting your own makeup business, choosing a name should be one of your top priorities. Like any other decision, choosing a name is a process, and one that should be taken very seriously and given an appropriate amount of time to make the right choice.\n<\/p><p>\nDraw inspiration from friends and family, use the Internet as a research tool, and create a short list of real ideas. Writing out your ideas and placing various synonyms, phrases and proper names together could provide you with the perfect business name! Don\u2019t allow your business name to be an afterthought. It\u2019s vital to your success as a makeup artist!\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"DONT_Forget_the_Legalities\"><\/span>DON\u2019T Forget the Legalities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>Being creative and taking your time are both important when it comes to choosing a business name. But you also need to make sure that the name isn\u2019t already in use. The last thing you want is to end up in a court battle over trademark infringement, so be sure to do the proper research (including an online name search) to ensure that your name is unique.\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"DO_Say_it_Out_Loud\"><\/span>DO Say it Out Loud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>It is vital that potential clients remember your business name, so it needs to be short and snappy while also rolling off the tongue. Alliteration can be a great tool when deciding on your business name, as the right combination of words with the same first letter can work together nicely. As you run through name ideas, be sure to say them out loud to ensure they sound as good as they look.\n<\/p><p>\nKeep in mind that consumers have a short attention span and will likely only remember a word or two, not a sentence. The name should be easy to understand and simple, which will allow potential clients to retain it in their minds.\n<\/p><p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18064 size-full\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2017\/03\/NAMINGCOMPUTER1.jpg\" alt=\"makeup ideas\" width=\"672\" height=\"448\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/03\/NAMINGCOMPUTER1.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2017\/03\/NAMINGCOMPUTER1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<\/p><p><h2><span class=\"ez-toc-section\" id=\"DONT_Choose_a_Name_That_Isnt_Internet-Friendly\"><\/span>DON\u2019T Choose a Name That Isn\u2019t Internet-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p><p>A <a href=\"https:\/\/www.qcmakeupacademy.com\/2014\/09\/building-your-website\/\" target=\"_blank\" rel=\"noopener\"> website<\/a> can make or break your business, and this includes your domain name. When you\u2019ve narrowed down your short list of business names, be sure that the name can be registered online. In some cases, you won\u2019t be able to get your exact business name as a domain. You\u2019ll need to consider whether you\u2019ll always be in competition for online visitors with other makeup websites.\n<\/p><p>\nAnother online avenue to check out is Google AdWords. Specifically their \u201cfind keywords\u201d tool, which allows you to search your potential business name and see similar search phrases. This search will show whether there are slightly different names out there that may get more attention. This will help you make an informed decision about your business name based on what already exists online.\n<\/p><p><h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"The_beauty_industry_is_booming_now_more_than_ever_Read_on_to_find_out_what_a_career_in_makeup_can_do_for_you\"><\/span>The beauty industry is booming now more than ever! Read on to find out <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/12\/new-year-new-career-career-makeup-can\/\" target=\"_blank\" rel=\"noopener\">what a career in makeup can do for you!<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2><\/p>\n","protected":false},"excerpt":{"rendered":"The right business name can propel your makeup business to success, while the wrong one can be confusing and forgettable. Read on for a full list of do&#8217;s and don&#8217;ts when it comes to choosing a business name!","protected":false},"author":10,"featured_media":18061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[433],"class_list":{"0":"post-18060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Naming Your Makeup Business\u2014Dos and Don&#039;ts - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"If you&#039;re thinking of starting your own makeup business, choosing the right name is essential! 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