{"id":16007,"date":"2016-11-14T07:00:42","date_gmt":"2016-11-14T12:00:42","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=16007"},"modified":"2016-11-14T07:00:42","modified_gmt":"2016-11-14T12:00:42","slug":"5-creative-social-media-engagement-posts","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts","title":{"rendered":"5 Creative Social Media Engagement Posts"},"content":{"rendered":"<p><\/p>\nSocial media is a fabulous perk of being a makeup artist in the 21st century! Nowadays, makeup artists can reach out to a whole new client base\u2014simply with the touch of a key! Generally, the more that followers interact with what you share, the more effective your content is. And higher social media engagement means more exposure for you! \n<p><\/p>\nBut finding the right way to connect with clients takes a combination of flair and strategy. Give your target audience a taste of your style with these 5 ways to create engaging posts about makeup. We\u2019ll bet even your fellow makeup artist pros are going to be scoping out what you have to say! \n<p><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\/#1_Livestream_a_video_tutorial\" >1. Livestream a video tutorial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\/#2_Post_something_from_behind-the-scenes\" >2. Post something from behind-the-scenes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\/#3_Use_emojis_and_lots_of_color\" >3. Use emojis (and lots of color)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\/#4_Curate_your_favorites\" >4. Curate your favorites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\/#5_Create_a_branded_playlist\" >5. Create a branded playlist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\/#Looking_for_more_way_to_stand_out_as_a_makeup_artist_Check_out_this_post_on_how_to_stay_competitive_from_QC_tutor_and_celebrity_makeup_artist_Nathan_Johnson\" >Looking for more way to stand out as a makeup artist? Check out this post on how to stay competitive from QC tutor and celebrity makeup artist Nathan Johnson!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Livestream_a_video_tutorial\"><\/span>1. Livestream a video tutorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nKick your tutorial up a notch by livestreaming it.  Kim Kardashian <a href=\"https:\/\/www.kimkardashianwest.com\/beauty\/1334-kim-kardashian-makeup-routine\/\" target=\"_blank\" rel=\"noopener\">did it<\/a> back in September. Promising a glimpse into her everyday makeup routine\u2014which she swears she has down to 5 minutes\u2014Kim shows off her savvy marketing side by giving her fans exactly what they want. Let\u2019s admit it, secretly everyone wants to know which products Kim has stashed in her makeup kit\u2026\n<p><\/p>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2016\/11\/Social-Backstage.jpg\" alt=\"Livestream Tutorial For More Social Media Engagement\" class=\"alignnone size-full wp-image-16018\" \/>\n<p><\/p>\nLike Kim, you can build some major buzz with a livestream. You even ask for feedback as you go along. If viewers can comment and ask questions in real life, your social media engagement levels will skyrocket! But before you go live, think about what your target audience wants to see. Are you popular with other makeup artists or are you reaching out to non-makeup artists as potential clients?  Your tutorial will become super shareworthy if you\u2019re tapping into whatever your audience wants to see. Focus on a feature or product and generate some more views! Combine your tutorial with some kind of AMA to build even more buzz. \n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Post_something_from_behind-the-scenes\"><\/span>2. Post something from behind-the-scenes<span class=\"ez-toc-section-end\"><\/span><\/h2> \n<p><\/p>\nGive followers a reason to connect with you! A teaser shot on <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/03\/the-makeup-artists-guide-to-rocking-at-instagram\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> is a great way of leading into a before-and-after of your latest makeover. Snapchat and Periscope also make it really easy to share quick videos of you in the middle of a fun moment.  Giving backstage access to your target audience will introduce potential clients to your work!\n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"\/wp-content\/uploads\/2016\/11\/Makeup-New-Client-Tools.jpg\" alt=\"Behind-the-scenes makeup for more social media engagement\" class=\"alignnone size-full wp-image-16019\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Makeup-New-Client-Tools.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Makeup-New-Client-Tools-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<p><\/p>\nBut you can make your posts seem even more accessible with fun captions. Really into doing over-the-top looks? Even if you\u2019re just having fun with a new technique at home, throw on a cute outfit and add a quick caption like \u201cGlam Friday Night Lashes.\u201d\n<p><\/p>\nDo you work with a lot of brides and prefer more natural looks yourself? Post some shots of your makeup prep, and talk about how women can create the perfect canvas for foundation. You can totally increase the chances of social media engagement if you actually speak with (instead of to) your audience. So if you post a #FreshFacedFriday selfie, ask followers to do the same! \n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_emojis_and_lots_of_color\"><\/span>3. Use emojis (and lots of color)<span class=\"ez-toc-section-end\"><\/span><\/h2> \n<p><\/p>\nMarketing teams often talk about how essential storytelling is to connecting with clients. A brand story is just as important to makeup artists! Luckily, by making the most of the internet, you can use your voice to deliver content that\u2019s both fun and relatable!  \n<p><\/p>\n<a href=\"https:\/\/www.appboy.com\/blog\/emoji-marketing-world-emoji-day\/\" target=\"_blank\" rel=\"noopener\">Emojis<\/a> are huge right now. Why? Because we like to be able to express ourselves in visual ways. Think about Facebook reactions! For years we were saying that we wanted to be able to do more than like a post. So what did Facebook do? They gave us the ability to like, love, be stunned, angry, or sad at something\u2014and suddenly the world felt complete.\n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2016\/11\/Social-Emoji-Lip.jpg\" alt=\"Heart Emoji&#039;s For More Social Media Engagement\" class=\"alignnone size-full wp-image-16017\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Emoji-Lip.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Emoji-Lip-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<p><\/p>\nBeing able to express an opinion is a solid way to get more social media engagement from your posts.  But it need to be done right! Emojis signal a different way of communicating. Color can be another eye-catcher on your followers\u2019 newsfeeds\u2014just don\u2019t go overboard! Bright colors are fun and grab your followers\u2019 attention, but using too many bright colors at once can make your posts into aggravating eyesores.\n<p><\/p>\nBasically, have fun with different online trends. Share inspirational quotes. Post funny memes that you relate to\u2014chances are some of your followers will as well! \n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Curate_your_favorites\"><\/span>4. Curate your favorites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nEveryone wants to look their absolute best. That means makeup artists are the go-to gurus for millions of women (and men!) who want in on all the best beauty tips. So show off that skillset as much as you can. Tutorials are great for people who know a thing or two about makeup! But the rest of us are really just dreaming about the next big product that will make us look great in one application. So make it easy for us! \n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"\/wp-content\/uploads\/2016\/11\/Social-Lipstick.jpg\" alt=\"Shiny lipsticks for Social Media Engagement\" class=\"alignnone size-full wp-image-16016\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Lipstick.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Lipstick-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<p><\/p>\nTell us what products you are totally in love with and which ones are ruining your existence, plus any other secrets you are willing to share with non-makeup artists.  While there\u2019s always Pinterest, you can also use a curating tool to group your monthly roundups. Just provide your own unique take on a product or industry trend and inject it with your voice! You can even go off-script and talk about pop-culture and other relevant things in the headlines. Just keep it interesting and lighthearted! \n <p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Create_a_branded_playlist\"><\/span>5. Create a branded playlist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\nThis one is totally out in there in terms of ways you can experiment with your social media reach. A shareworthy playlist on Spotify can help you build your makeup artistry brand and make you stand out online. Think of it like a soundtrack to your best makeup looks. Did you know that brands like H&#038;M and Anthropologie work with in-house music coordinators to create branded playlists for their social media pages? Well, now you do! \n<p><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2016\/11\/Social-Hipster-Girl.jpg\" alt=\"Hipster Girl with Branded Playlist for More Social Media Engagement\" class=\"alignnone size-full wp-image-16020\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Hipster-Girl.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/11\/Social-Hipster-Girl-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n<p><\/p>\nChances are that whatever you listen to inspires you. So come up with some playlists to go along with your favorite looks.  For something fun and youthful, go with Top 40 tracks. Team Swift or Team Perry? If you\u2019re way more underground than that, showcase your favorite indie bands. A playlist is a creative way of boosting your social media engagement because not only can people share it, you can ask them what they would include. Have fun with the process! Get festive! Create a listening experience for different moods and holiday looks! And just like your backstage passes, make sure you give your playlist an awesome title. \n<p><\/p>\n<h2 class=\"cta\"><span class=\"ez-toc-section\" id=\"Looking_for_more_way_to_stand_out_as_a_makeup_artist_Check_out_this_post_on_how_to_stay_competitive_from_QC_tutor_and_celebrity_makeup_artist_Nathan_Johnson\"><\/span>Looking for more way to stand out as a makeup artist? Check out this post on how to <a href=\"https:\/\/www.qcmakeupacademy.com\/2016\/09\/makeup-artists-heres-stay-competive\/\" target=\"_blank\" rel=\"noopener\">stay competitive<\/a> from QC tutor and celebrity makeup artist Nathan Johnson!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>","protected":false},"excerpt":{"rendered":"Want to stand out online? Getting creative will help you connect with clients! ","protected":false},"author":12,"featured_media":29486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[110,11],"tags":[],"ppma_author":[435],"class_list":{"0":"post-16007","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials-and-tips","8":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Creative Social Media Engagement Posts - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Getting to use social media is a fabulous perk of being a makeup artist in the 21st century! But boosting social media engagement takes flair and strategy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Creative Social Media Engagement Posts\" \/>\n<meta property=\"og:description\" content=\"Getting to use social media is a fabulous perk of being a makeup artist in the 21st century! But boosting social media engagement takes flair and strategy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/11\/5-creative-social-media-engagement-posts\" \/>\n<meta property=\"og:site_name\" content=\"QC Makeup Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCMakeupAcademy\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T12:00:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Kasko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:site\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Kasko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts\"},\"author\":{\"name\":\"Alison Kasko\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/f773fe118742654ab71eee1fa11cc206\"},\"headline\":\"5 Creative Social Media Engagement Posts\",\"datePublished\":\"2016-11-14T12:00:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts\"},\"wordCount\":1078,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/Copy-of-Makeup-Feature-Post-22.jpg\",\"articleSection\":[\"Tutorials &amp; Tips\",\"Your Makeup Career\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts\",\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts\",\"name\":\"5 Creative Social Media Engagement Posts - QC Makeup Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2016\\\/11\\\/5-creative-social-media-engagement-posts#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/Copy-of-Makeup-Feature-Post-22.jpg\",\"datePublished\":\"2016-11-14T12:00:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/f773fe118742654ab71eee1fa11cc206\"},\"description\":\"Getting to use social media is a fabulous perk of being a makeup artist in the 21st century! 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