{"id":11057,"date":"2016-01-14T07:00:25","date_gmt":"2016-01-14T12:00:25","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=11057"},"modified":"2016-01-14T07:00:25","modified_gmt":"2016-01-14T12:00:25","slug":"the-busy-makeup-artists-guide-to-social-media-where-should-you-focus","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus","title":{"rendered":"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4>Facebook, Twitter, Instagram, Pinterest, LinkedIn\u2026 yikes! Sometimes using social media can seem like a full-time job all on its own\u2014but it\u2019s a must-have for promoting your business and getting your makeup artist mastery recognized.<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]Before you start making accounts for your business left and right, take a step back. Just because social media is a good way to reach out to clients you might not have found otherwise doesn\u2019t mean you need to sign up for every social media site in existence. Managing twenty different accounts is going to eat up all the time you should be using to actually do your job as a makeup artist\u2014and chances are those twenty accounts won\u2019t do you any better than a couple of targeted, well-maintained profiles.[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; custom_height=&#8221;75&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630008645985{padding-bottom: 20px !important;}&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\/#Where_should_I_start\" >Where should I start?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\/#Twitter\" >Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\/#Okay_but_seriously%E2%80%94where_should_I_focus\" >Okay, but seriously\u2014where should I focus?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Where_should_I_start\"><\/span>Where should I start?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008641121{padding-bottom: 10px !important;}&#8221;]Think about your target audience. Do you want to focus on bridal makeup? Theatrical makeup and special effects? Maybe it\u2019s getting close to the end of the year and you\u2019re hoping to pick up a new set of young clients for proms and grad ceremonies? Either way, you\u2019re looking at a certain age group, and different age groups tend to gravitate towards different social media sites.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008658097{padding-bottom: 10px !important;}&#8221;]LinkedIn might help establish you as a professional, but if you\u2019re trying to snag a new crowd of high school grads it\u2019s not the best tool for getting their attention. Fun, image-heavy sites like Instagram and Pinterest will probably be a better bet\u2014that\u2019s where teenagers will be going to look for inspiration for their grad looks.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008672969{padding-bottom: 10px !important;}&#8221;]Basically, it\u2019s all about focus, which will probably take some research. The good news is, you\u2019re not on your own. Here\u2019s our cheat sheet on what some of the biggest social media sites can (and can\u2019t) do for you.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630008683872{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008690184{padding-bottom: 10px !important;}&#8221;]This was pretty much the first real global social network. It may have started as a site for college students only, but by now it\u2019s expanded to include more than 1 billion users from a huge range of countries and age groups.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008700536{padding-top: 20px !important;padding-bottom: 10px !important;}&#8221;]\n<h3>The Pros<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Huge user base = wide reach<\/li>\n \t<li>Easy to set up a professional page for your makeup artistry business<\/li>\n \t<li>Easy to upload and show off photos of your work<\/li>\n \t<li>Post-scheduling lets you post when your fans are online<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text css=&#8221;.vc_custom_1630008734425{padding-bottom: 10px !important;}&#8221;]\n<h3>The Cons<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Algorithms used to decide what content is shared and with whom mean not all of your fans will see your new content<\/li>\n \t<li>Now that older generations are signing up, it\u2019s becoming less \u201ccool\u201d with the younger crowd<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630008760135{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008765503{padding-bottom: 10px !important;}&#8221;]Twitter isn\u2019t quite as big as Facebook, but it\u2019s still pretty huge\u2014there\u2019s more than 140 million users all over the world. With Twitter, your posts are limited to 140 characters, so it\u2019s good for sharing short announcements, as well as links, photos, or videos.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008700536{padding-top: 20px !important;padding-bottom: 10px !important;}&#8221;]\n<h3>The Pros<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Search feature lets you find competitors based on keywords\u2014and lets potential clients find you<\/li>\n \t<li>Super popular with younger users (if they\u2019re your target audience, Twitter is must-have)!<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text css=&#8221;.vc_custom_1630008734425{padding-bottom: 10px !important;}&#8221;]\n<h3>The Cons<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Profile limited to 160 characters, so you can\u2019t share much information about your business<\/li>\n \t<li>No easy way for potential clients to view galleries of photos you\u2019ve shared<\/li>\n \t<li>Character limit might tempt you to compromise spelling and grammar\u2014but don\u2019t fall for it, because this can reflect poorly on your business<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630008793694{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008799406{padding-bottom: 10px !important;}&#8221;]This image-based site lets you snap a photo, apply a filter to edit it, and share it with your friends and followers.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008700536{padding-top: 20px !important;padding-bottom: 10px !important;}&#8221;]\n<h3>The Pros<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Great for sharing photos and building a profile<\/li>\n \t<li>Even if photography isn\u2019t your strong point, filters will improve the quality of the photos you post to make them look more professional<\/li>\n \t<li>Easy to share progress pictures or before-and-after photos, so your followers get an inside view into your process<\/li>\n \t<li>A mix of (appropriate) personal photos and makeup photos lets your followers feel like they\u2019re getting to know you<\/li>\n \t<li>Another big hit with younger users<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text css=&#8221;.vc_custom_1630008734425{padding-bottom: 10px !important;}&#8221;]\n<h3>The Cons<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>An image-heavy site means less space and attention for text and information about your business<\/li>\n \t<li>Links are not clickable in photo descriptions, making it more difficult to share your content and get potential clients to your website<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630008831831{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008839134{padding-bottom: 10px !important;}&#8221;]Pinterest is another image-based site. This one lets you \u201cpin\u201d images to your online board, re-pin images from other users\u2019 boards, \u201clike\u201d photos, and leave comments.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008700536{padding-top: 20px !important;padding-bottom: 10px !important;}&#8221;]\n<h3>The Pros<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Sourcing is easy\u2014when an image is re-pinned, the source and pinner are automatically re-pinned as well, which helps redirect people to your website<\/li>\n \t<li>Many people go to Pinterest to look for inspiration for makeup, so your content has a good chance of going straight to your target audience<\/li>\n \t<li>Easy to share your own photos, but also to get inspired by creating boards of other people\u2019s work<\/li>\n \t<li>Your boards give potential clients a sense of your personal and professional style<\/li>\n \t<li>\u201cSecret\u201d boards let you pin photos for your own personal inspiration without anyone else seeing them<\/li>\n \t<li>Collaborative boards let you work with clients to achieve a certain look or style<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text css=&#8221;.vc_custom_1630008734425{padding-bottom: 10px !important;}&#8221;]\n<h3>The Cons<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Image-heavy site means less space and attention for text and information about your business<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text css=&#8221;.vc_custom_1630008889661{padding-bottom: 20px !important;}&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Okay_but_seriously%E2%80%94where_should_I_focus\"><\/span>Okay, but seriously\u2014where should I focus?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630009025665{padding-bottom: 15px !important;}&#8221;]You\u2019re never going to find a site that will reach everyone\u2014social media can be a huge time-suck (as many of us know from our personal lives!) so many professionals just focus on a single outlet. Before creating an account:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-angle-right\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n \t<li>Think about your target audience<\/li>\n \t<li>Do some research\u2014what sites are best for reaching them?<\/li>\n \t<li>Look at competitors\u2014where are they most active?<\/li>\n \t<li>Think about your content\u2014what can you post to make yourself stand out?<\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;.vc_custom_1630008904029{padding-bottom: 10px !important;}&#8221;]Because they\u2019re so popular, Facebook and Twitter are probably going to get you the widest possible reach. And if the thought of managing two major social media accounts has you tearing apart your makeup bag in despair, relax\u2014sites like Hootsuite give you a single easy site for managing messages, creating and queuing posts, and tracking activity for both Facebook and Twitter.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1630008909451{padding-bottom: 10px !important;}&#8221;]But it\u2019s hard to beat Instagram or Pinterest for displaying images of your work. Plus, because these sites are a go-to for many people looking for makeup inspiration, scrolling through other users\u2019 new posts every so often lets you keep up with the latest trends.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 class=\"cta\">Still feeling lost? Wondering what to post and how often to post it? Check out <a href=\"\/2014\/09\/social-media-for-beginners\/\" target=\"_blank\" rel=\"noopener\">Social Media for Beginners<\/a>\u00a0to boost your social media skills!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"Focus your efforts on the social sites that are most important to your target audience. Here&#8217;s a guide to social media for makeup artists to help you out!","protected":false},"author":8,"featured_media":29486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[432],"class_list":{"0":"post-11057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus? - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Focus your efforts on the social sites that are most important to your target audience. Here&#039;s a guide to social media for makeup artists to help you out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus?\" \/>\n<meta property=\"og:description\" content=\"Focus your efforts on the social sites that are most important to your target audience. Here&#039;s a guide to social media for makeup artists to help you out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\" \/>\n<meta property=\"og:site_name\" content=\"QC Makeup Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCMakeupAcademy\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-14T12:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Haniford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:site\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Haniford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\",\"url\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\",\"name\":\"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus? - QC Makeup Academy\",\"isPartOf\":{\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg\",\"datePublished\":\"2016-01-14T12:00:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/10c396d5aa2854e1902f5e01faea8ff3\"},\"description\":\"Focus your efforts on the social sites that are most important to your target audience. Here's a guide to social media for makeup artists to help you out!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#primaryimage\",\"url\":\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg\",\"contentUrl\":\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg\",\"width\":720,\"height\":720,\"caption\":\"Makeup artist using smartphone in cafe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qcmakeupacademy.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/#website\",\"url\":\"https:\/\/www.qcmakeupacademy.com\/blog\/\",\"name\":\"Beauty Buzz\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qcmakeupacademy.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/10c396d5aa2854e1902f5e01faea8ff3\",\"name\":\"Alicia Haniford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/image\/5a7a8c60e931f01221b6604ee02906f9\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g\",\"caption\":\"Alicia Haniford\"},\"url\":\"https:\/\/www.qcmakeupacademy.com\/blog\/author\/alicia-haniford\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus? - QC Makeup Academy","description":"Focus your efforts on the social sites that are most important to your target audience. Here's a guide to social media for makeup artists to help you out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus","og_locale":"en_US","og_type":"article","og_title":"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus?","og_description":"Focus your efforts on the social sites that are most important to your target audience. Here's a guide to social media for makeup artists to help you out!","og_url":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus","og_site_name":"QC Makeup Academy","article_publisher":"https:\/\/www.facebook.com\/QCMakeupAcademy","article_published_time":"2016-01-14T12:00:25+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg","type":"image\/jpeg"}],"author":"Alicia Haniford","twitter_card":"summary_large_image","twitter_creator":"@QCMakeupAcademy","twitter_site":"@QCMakeupAcademy","twitter_misc":{"Written by":"Alicia Haniford","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus","url":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus","name":"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus? - QC Makeup Academy","isPartOf":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#primaryimage"},"image":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#primaryimage"},"thumbnailUrl":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg","datePublished":"2016-01-14T12:00:25+00:00","author":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/10c396d5aa2854e1902f5e01faea8ff3"},"description":"Focus your efforts on the social sites that are most important to your target audience. Here's a guide to social media for makeup artists to help you out!","breadcrumb":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#primaryimage","url":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg","contentUrl":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2016\/01\/Copy-of-Makeup-Feature-Post-22.jpg","width":720,"height":720,"caption":"Makeup artist using smartphone in cafe"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2016\/01\/the-busy-makeup-artists-guide-to-social-media-where-should-you-focus#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qcmakeupacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Busy Makeup Artist\u2019s Guide to Social Media: Where Should You Focus?"}]},{"@type":"WebSite","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#website","url":"https:\/\/www.qcmakeupacademy.com\/blog\/","name":"Beauty Buzz","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qcmakeupacademy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/10c396d5aa2854e1902f5e01faea8ff3","name":"Alicia Haniford","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/image\/5a7a8c60e931f01221b6604ee02906f9","url":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","caption":"Alicia Haniford"},"url":"https:\/\/www.qcmakeupacademy.com\/blog\/author\/alicia-haniford"}]}},"authors":[{"term_id":432,"user_id":8,"is_guest":0,"slug":"alicia-haniford","display_name":"Alicia Haniford","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","author_category":"","first_name":"Alicia","last_name":"Haniford","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/posts\/11057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=11057"}],"version-history":[{"count":0,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/posts\/11057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/media\/29486"}],"wp:attachment":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=11057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=11057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=11057"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=11057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}