{"id":10704,"date":"2015-12-16T07:00:29","date_gmt":"2015-12-16T12:00:29","guid":{"rendered":"https:\/\/www.qcmakeupacademy.com\/?p=10704"},"modified":"2015-12-16T07:00:29","modified_gmt":"2015-12-16T12:00:29","slug":"what-mature-clients-look-for-in-a-makeup-artist","status":"publish","type":"post","link":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist","title":{"rendered":"What Mature Clients Look for in a Makeup Artist"},"content":{"rendered":"<p>The ability to create timeless looks for mature makeup clients is an essential skill for makeup artists. These clients might want to look their best for any number of occasions.<\/p> \n\n<p>You might be approached by the mother of a bride, or perhaps a retiree being honored for 40 years of loyal employment at a corporate party. Other mature clients might simply be unsure of how to adjust their everyday makeup routine for their changing skin.<\/p>\n\n<p>Sometimes hiring a makeup artist is exciting for mature clients. Other times it\u2019s a lesson in skincare and makeup techniques. Many of these clients aren\u2019t used to having their makeup done professionally, but they\u2019ll still be looking for some specific characteristics.<\/p> \n \n<p>Here are the top 7 elements mature clients look for in a makeup artist!<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#1_Visual_samples\" >1. Visual samples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#2_A_simple_website\" >2. A simple website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#3_Foundational_knowledge\" >3. Foundational knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#4_True_value\" >4. True value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#5_Appropriate_service_packages\" >5. Appropriate service packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#6_Accessibility\" >6. Accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#7_Approachability_and_communication\" >7. Approachability and communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\/#Learn_from_each_other\" >Learn from each other!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Visual_samples\"><\/span>1. Visual samples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Mature clients want to look their absolute best. Photos of your previous work on aging skin will make them feel much more reassured of your skills than a written resume would. Make sure that your ability to create fresh looks on aging skin is well represented in your portfolio.<\/p>\n\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"423\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2015\/12\/Mature-woman-in-makeup-portfolio.jpg\" alt=\"Mature woman in makeup portfolio\" class=\"alignnone size-full wp-image-10707\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/Mature-woman-in-makeup-portfolio.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/Mature-woman-in-makeup-portfolio-300x189.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n \n<h2><span class=\"ez-toc-section\" id=\"2_A_simple_website\"><\/span>2. A simple website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Most mature clients are familiar with conducting online searches and seeking information on websites. They\u2019ll prefer it, however, if your website is simply laid out and easy to navigate. This doesn\u2019t mean you can\u2019t have professionally laid out pages and beautifully displayed pictures. Just make sure that clients are able to find your basic information easily. Your email, phone number, and pricing chart should be clearly labeled.<\/p>\n \n<h2><span class=\"ez-toc-section\" id=\"3_Foundational_knowledge\"><\/span>3. Foundational knowledge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Keeping up with the latest trends is beneficial, but you also need to have a thorough knowledge of more traditional techniques. Mature clients are more interested in simple, classic makeup. They want to look fresh and healthy, so give them subtle glamour rather than a dramatic smoky eye. Aim for the fine balance between timeless and outdated.<\/p> \n\n<p>Mature clients might also want advice on caring for aging skin. Use your portfolio to display your skill in smoothing fine lines and working with mature facial structures.<\/p>\n \n<h2><span class=\"ez-toc-section\" id=\"4_True_value\"><\/span>4. True value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Mature clients want their money\u2019s worth. They\u2019re interested in prices that are affordable but still indicate quality service. No one wants to pay luxurious prices for simple, subtle makeup.<\/p> \n\n<p>For example, giving your client a touch of glamour for her 50th anniversary party shouldn\u2019t cost as much as a special effects application complete with prosthetics and expensive cosmetic paints for a Halloween party.<\/p>\n \n<h2><span class=\"ez-toc-section\" id=\"5_Appropriate_service_packages\"><\/span>5. Appropriate service packages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Mature clients will be keen to work with you if you have a range of services for them to choose from. They\u2019ll be accommodated and confident in your experience working with aging skin. Build packages that target clients who:<\/p>\n\n<ul>\n\t<li>Want to learn about skincare regimes.<\/li>\n\t<li>Want lessons in daily makeup for aging skin.<\/li>\n\t<li>Want to look great for a special occasion.<\/li>\n\t<li>Are attending specific events (ex. You might offer a special makeup deal for the mother of the bride at a wedding).<\/li>\n<\/ul>\n\n<p>Clients who see themselves represented in the scope of your skills are far more willing to pay for your services.<\/p>\n\n<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"370\" src=\"https:\/\/www.qcmakeupacademy.com\/wp-content\/uploads\/2015\/12\/Professional-makeup-on-a-mature-woman.jpg\" alt=\"Professional makeup on a mature woman\" class=\"alignnone size-full wp-image-10709\" srcset=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/Professional-makeup-on-a-mature-woman.jpg 672w, https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/Professional-makeup-on-a-mature-woman-300x165.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/>\n \n<h2><span class=\"ez-toc-section\" id=\"6_Accessibility\"><\/span>6. Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Freelance makeup artists or artists who are willing to travel are especially appealing to mature clients. For example, clients of a very advanced age might not want to visit a bustling salon, particularly if they\u2019ve never had their makeup done professionally before. If you do work from a specific location, they\u2019ll prefer a relaxing environment with good, comfortable chairs and a welcoming atmosphere over a space that is loud and overwhelming.<\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"7_Approachability_and_communication\"><\/span>7. Approachability and communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Working with mature clients is great practice for your communication skills. Firstly, they might have many questions about skincare and your makeup process. They\u2019re also more likely to call you on the phone for information instead of emailing you. Work on your ability to listen well, speak clearly, and make clients feel comfortable with your tone and manner.<\/p>\n \n<h2><span class=\"ez-toc-section\" id=\"Learn_from_each_other\"><\/span>Learn from each other!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n \n<p>Mature clients are often very excited to work with you. These contracts are an opportunity to both teach and learn. You\u2019ll feel great knowing that your skills make someone feel fresh and confident for the night, particularly someone who was perhaps unsure about applying makeup to their skin.<\/p>\n  \n<h3 align=\"center\"><i>Interested in learning more about running a successful makeup business? Check out the <a href=\"https:\/\/www.qcmakeupacademy.com\/category\/your-makeup-career\/\" target=\"_blank\" rel=\"noopener\">Business Archives<\/a> here on the Beauty Buzz for more great tips!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"Do you think you&#8217;d like to market to a more mature clientele? Here&#8217;s what these clients are looking for when hiring a professional makeup artist!","protected":false},"author":3,"featured_media":23279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[430],"class_list":{"0":"post-10704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-makeup-career"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Mature Clients Look for in a Makeup Artist - QC Makeup Academy<\/title>\n<meta name=\"description\" content=\"Do you think you&#039;d like to market to more mature makeup clients? Here&#039;s what this clientele is looking for when hiring a professional makeup artist!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Mature Clients Look for in a Makeup Artist\" \/>\n<meta property=\"og:description\" content=\"Do you think you&#039;d like to market to more mature makeup clients? Here&#039;s what this clientele is looking for when hiring a professional makeup artist!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist\" \/>\n<meta property=\"og:site_name\" content=\"QC Makeup Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCMakeupAcademy\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-16T12:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/maturemakeupheader-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Scholtes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:site\" content=\"@QCMakeupAcademy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Scholtes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist\"},\"author\":{\"name\":\"Ana Scholtes\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/f545787ed701d1c58aa432cc4cc03e3b\"},\"headline\":\"What Mature Clients Look for in a Makeup Artist\",\"datePublished\":\"2015-12-16T12:00:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist\"},\"wordCount\":738,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/maturemakeupheader-1.jpg\",\"articleSection\":[\"Your Makeup Career\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist\",\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist\",\"name\":\"What Mature Clients Look for in a Makeup Artist - QC Makeup Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/maturemakeupheader-1.jpg\",\"datePublished\":\"2015-12-16T12:00:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/f545787ed701d1c58aa432cc4cc03e3b\"},\"description\":\"Do you think you'd like to market to more mature makeup clients? Here's what this clientele is looking for when hiring a professional makeup artist!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage\",\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/maturemakeupheader-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/maturemakeupheader-1.jpg\",\"width\":672,\"height\":300,\"caption\":\"mature woman after appointment with makeup artist\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/2015\\\/12\\\/what-mature-clients-look-for-in-a-makeup-artist#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Mature Clients Look for in a Makeup Artist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/\",\"name\":\"Beauty Buzz\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/#\\\/schema\\\/person\\\/f545787ed701d1c58aa432cc4cc03e3b\",\"name\":\"Ana Scholtes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=gdcf106395065f9afa60a50b233cbc75a\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=g\",\"caption\":\"Ana Scholtes\"},\"url\":\"https:\\\/\\\/www.qcmakeupacademy.com\\\/blog\\\/author\\\/ana-scholtes\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Mature Clients Look for in a Makeup Artist - QC Makeup Academy","description":"Do you think you'd like to market to more mature makeup clients? Here's what this clientele is looking for when hiring a professional makeup artist!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist","og_locale":"en_US","og_type":"article","og_title":"What Mature Clients Look for in a Makeup Artist","og_description":"Do you think you'd like to market to more mature makeup clients? Here's what this clientele is looking for when hiring a professional makeup artist!","og_url":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist","og_site_name":"QC Makeup Academy","article_publisher":"https:\/\/www.facebook.com\/QCMakeupAcademy","article_published_time":"2015-12-16T12:00:29+00:00","og_image":[{"width":672,"height":300,"url":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/maturemakeupheader-1.jpg","type":"image\/jpeg"}],"author":"Ana Scholtes","twitter_card":"summary_large_image","twitter_creator":"@QCMakeupAcademy","twitter_site":"@QCMakeupAcademy","twitter_misc":{"Written by":"Ana Scholtes","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#article","isPartOf":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist"},"author":{"name":"Ana Scholtes","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/f545787ed701d1c58aa432cc4cc03e3b"},"headline":"What Mature Clients Look for in a Makeup Artist","datePublished":"2015-12-16T12:00:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist"},"wordCount":738,"commentCount":0,"image":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage"},"thumbnailUrl":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/maturemakeupheader-1.jpg","articleSection":["Your Makeup Career"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist","url":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist","name":"What Mature Clients Look for in a Makeup Artist - QC Makeup Academy","isPartOf":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage"},"image":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage"},"thumbnailUrl":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/maturemakeupheader-1.jpg","datePublished":"2015-12-16T12:00:29+00:00","author":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/f545787ed701d1c58aa432cc4cc03e3b"},"description":"Do you think you'd like to market to more mature makeup clients? Here's what this clientele is looking for when hiring a professional makeup artist!","breadcrumb":{"@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#primaryimage","url":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/maturemakeupheader-1.jpg","contentUrl":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-content\/uploads\/2015\/12\/maturemakeupheader-1.jpg","width":672,"height":300,"caption":"mature woman after appointment with makeup artist"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/2015\/12\/what-mature-clients-look-for-in-a-makeup-artist#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qcmakeupacademy.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Mature Clients Look for in a Makeup Artist"}]},{"@type":"WebSite","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#website","url":"https:\/\/www.qcmakeupacademy.com\/blog\/","name":"Beauty Buzz","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qcmakeupacademy.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.qcmakeupacademy.com\/blog\/#\/schema\/person\/f545787ed701d1c58aa432cc4cc03e3b","name":"Ana Scholtes","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=gdcf106395065f9afa60a50b233cbc75a","url":"https:\/\/secure.gravatar.com\/avatar\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=g","caption":"Ana Scholtes"},"url":"https:\/\/www.qcmakeupacademy.com\/blog\/author\/ana-scholtes"}]}},"authors":[{"term_id":430,"user_id":3,"is_guest":0,"slug":"ana-scholtes","display_name":"Ana Scholtes","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/70663a9f65c402c35b5276a56ca86bb5da0250089454c3a9179d843ba09eb6ea?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/posts\/10704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/comments?post=10704"}],"version-history":[{"count":0,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/posts\/10704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/media\/23279"}],"wp:attachment":[{"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/media?parent=10704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/categories?post=10704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/tags?post=10704"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.qcmakeupacademy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=10704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}